1. health and fitness

FOR ALUMNI AND COMMUNITY IN HEALTH, FITNESS AND BEAUTY
APR 2013
QUARTERLY
EXPERT TIPS TO
HELP YOUR SMALL
BUSINESS SOAR
MASTERCHEF’S
KYLIE MCALLESTER:
WHAT IT WAS REALLY
LIKE WORKING
WITH MARCO
RECHARGING AND PREPARING FOR GOLD
$3.90 OR FREE FOR ALUMNI
THE MOVNAT
REVOLUTION:
RAD OR FAD?
10 TRAILBLAZERS
WHO WILL
CHANGE THE WAY
YOU THINK ABOUT
WELLBEING
IN THIS ISSUE
3
Healthy Bites: Unmissable Health, Fitness and
Beauty Events
4
10 Pioneers to Watch in Health, Fitness
and Beauty
12 The Workout the World Forgot
14 Start Up Success: Tips from the Inside
Cover: Matthew Mitcham, Olympic Gold Medallist and
FIAFitnation Gold Standard Trainer Ambassador
16 Twitterview… with MasterChef Professional
Kylie McAllester
18 Luxe for Less: Ways to Stretch Your Beauty
Dollar Further
WellSpring is published by the Endeavour
Learning Group – Level 2, 269 Wickham Street,
Fortitude Valley, Brisbane, Qld 4006
Editor: David Hoey
Features Writer: Nina Tovey
Design: Raymond Koo
Cover Photographer: Louise Cooper
19 Q&A: Judy James
Editorial enquiries:
[email protected]
Phone: +61 7 3257 1883
Fax: +61 7 3257 1889
WellSpring is printed on paper which is certified by the FSC (Forest Stewardship Council) and is ISO 14001
EMS accredited. We have also made an online version available at endeavour.edu.au/wellspring as part of
our efforts to reduce our carbon footprint and paper consumption.
Someone out there
is listening…
For some time I have been researching,
speaking about and reflecting on the role of
happiness in our lives and all that we do.
So I was thrilled that on 20 March 2013
the world celebrated the United Nations’
inaugural International Day of Happiness…
24 hours to be mindful about happiness, to
concentrate on what brings on feelings of
happiness and to separate hard or difficult
moments (which we all have) from small
moments of gratefulness.
Describing happiness is like describing
love…it can mean so many things to so
many people… but my reflection is don’t
sweat the definition… just take the time to
display or show happiness or consciously
refrain from destructive behaviours.
Happiness intersects with joy, gratitude, fun
and even universal love. There is a serious
role for happiness in our world… a concept
that has legs!
2
WELLSPRING APR 2013
Creating a positive future view is actually
hard work. And our leaders have a big
impact here. We’ve all witnessed first hand
that when leaders adopt a responsible but
positive frame of view, options and solutions
are suddenly seen differently… and
everyone wins. Indeed, the UK’s Happiness
Index revealed quite simply that being happy
at work leads to people becoming more
productive and improves the economy of
the day.
Talking of happiness and productivity leads
me to our feature article for this issue.
After working in the Australian education
industry for more than 25 years, I find
nothing more invigorating than watching
entrepreneurialism at work across our
sectors. This is particularly the case where
natural therapists find their own unique
edge and apply it to a known commodity.
To that end, we’re bringing you the stories
of ten trailblazers to watch from the health,
beauty and fitness industries. Some of
these stories were discovered from within
our student and alumni community, and
All material in WellSpring is wholly copyright and
reproduction without the written permission of the
publisher is forbidden. Whilst every effort has been made
to ensure accuracy, Endeavour Learning Group shall not
have any liability for errors or omissions.
several came to our attention from further
afield – all were equally inspiring.
Their success is proof that when you
scratch the surface, people from all
types of professional backgrounds, ages,
genders and belief systems, are genuinely
attracted to the natural health and
wellness industries. It is that demand that
will continue to create opportunities for
our professionals and business owners.
The future for our industry is undoubtedly
a bright one, and that is something we
should all be happy about.
Yours in natural health
Carolyn Barker AM
Chief Executive Officer
Endeavour Learning Group
@carolynjbarker
HEALTHY BITES:
Unmissable health, fitness and beauty events from April to June, 2013
APRIL
2013 Australian Health
and Fitness Expo
19 – 21 April, 2013
The Australian Health and Fitness Expo is
the largest fitness event in the Southern
Hemisphere and will return to the Sydney
Convention and Exhibition Centre in 2013.
Attendees got a glimpse of the latest
fitness innovations to hit Australian shores
along with industry exhibitions, celebrity
appearances and special performances.
World Homeopathy
Awareness Week
13 – 19 May, 2013
World Homeopathy Awareness Week
works to raise awareness of and celebrate
the practice of homeopathy around the
world, beginning on founder Dr Samuel
Hahnemann’s birthday each year.
JUNE
International
Men’s Health Week
10 – 16 June, 2013
During this week free public events are
held around the world including lectures,
volunteer first-aid at sports events and free
clinic treatments.
International Men’s Health Week aims to
improve the health of males worldwide
through the promotion of local services,
groups and individuals who tackle key
issues relevant to men. Tips and ideas from
health experts are also heavily promoted
over this week.
worldhomeopathy.org
menshealthweek.org.au
Endeavour College
Webinar – Inspiring
Figures in Natural
Medicine
DIY Baby Care Short
Course in Brisbane,
Melbourne and Sydney
23 May, 2013, 7pm
This practical one day short course run
by Endeavour College of Natural Health
teaches participants about recognising
potential risks in commercial skin care
products for babies, and manufacturing their
own skincare products naturally and safely
to treat minor complaints associated with
babies. This course is recognised by the
Australian Natural Therapists Association for
6.5 CPE points and the Australian Traditional
Medicine Society for 8 CPE points. The
course costs $195.
fitnessexpo.com.au
MAY
Vocational Education
Training: Massage
and Tui Na Showcase
2 May, 12 – 1:30pm
across each campus
This showcase will allow participants
to interact and watch live massage
demonstrations with the expert teachers
behind Endeavour's Diploma of Remedial
Massage and Diploma of Tui Na Massage.
This webinar will explore the journeys
of a hand picked group of natural health
champions who have made their mark
overseas and in Australia in an inspiring
session not to be missed. Free for alumni
and $25 for the general public.
30 June, 2013
endeavourshortcourses.edu.au
Kitchen inspiration the perfect
antidote for competition winner
When Endeavour recently launched its
first Pinterest competition to encourage
followers to share their vision boards
for 2013, entrant Kelly Roberts stood
out from the start for the energy and
creativity of her entry. After spending
the last few years recovering from
illness, Kelly pledged through her board
to do more of what she loves everyday,
including writing in her journal, bike
riding, spending more time outside and
seeking more opportunities to share
music she’s created.
Since being announced the competition
winner and receiving her ‘life changing’
Vitamix, Kelly has cooked up a series
of nutritious creations, including a raw
zucchini pasta with a seven-veggie sauce,
banana and coconut ice cream with a
chocolate magic shell and a banana,
chocolate and peanut butter smoothie.
APR 2013 WELLSPRING
3
Matthew Mitcham
shares his love
of learning and
determination to
forge a new career
path in fitness
PIONEERS TO WATCH
IN HEALTH, FITNESS
AND BEAUTY
Every so often we come across a career journey which strikes a
profound chord because the person in question was bold enough
to tackle a completely new idea and follow through with the
conviction to make it a success. WellSpring has handpicked ten
such dreamers, risk takers and entrepreneurs from the health,
fitness and beauty industries who connected with their vision and
took it to soaring heights.
While we would love to bottle their formulas for success, we
tackled the next best thing by taking an inside look into the ups
and downs of their adventures to provide a healthy dose
of inspiration.
by Nina Tovey
APR 2013 WELLSPRING
5
1
Diving into new waters
Matthew Mitcham, 25
Olympic Gold Medallist
Australian legend Matthew Mitcham
has earned millions of fans globally for
delivering the most perfect dive in Olympic
history preventing China from claiming a
clean sweep of all diving gold medals at the
2008 Beijing Olympics.
Matthew’s support base has grown even
stronger since he released his candid
autobiography Twists and Turns detailing
his past struggles. When combined with his
commitment to turning his life around and
comments about the need for athletes to
take a more holistic approach to sport, his
popularity at home and abroad has soared.
Named the most influential Australian
Olympian on twitter at the London 2012
Olympic Games, Matthew has effortlessly
attracted an army of social media followers
who hang on every update and playful photo
he uploads.
Matthew is walking the talk when it comes
to greater balance by giving himself time to
recover from the enormous emotional and
physical pressure he put himself under during
the London Olympics, and will resume diving
at a national level in November this year.
“Whenever elite sports people get into a
position where their sport is all consuming in
their life and absolutely everything is riding
on their performance, that is when things
can become unhinged,” Matthew said.
“That’s why there needs to be more
support for professional athletes to take a
more balanced approached to life.”
Following the release of his enormously
successful autobiography, another door has
opened for the diving star. Matthew recently
announced his decision to enter the fitness
education industry, with the champion
recently inking a deal with training provider
FIAFitnation.
This has seen Matthew become the face of
FIAFitnation’s premium health and fitness
training package, the Gold Standard Trainer,
through a national print, radio, outdoor and
online campaign.
“I’ve also found study helps me achieve
greater balance in my life, because without
having something external to diving your
life becomes very focussed on one thing.
Studying for me is a mental break
from diving and I’ve found it refreshing to
exercise both my mind and body,” he said.
“I’m also looking forward to learning how
to develop dynamic personal training
programs to help others boost their health
and fitness. I want to inject lots of fun into
my programs to encourage people to get
excited about exercise.”
In the spirit of greater balance, Matthew is
also spending more time these days singing
along to the tunes of his ukulele. Fans can
catch his popular performances on YouTube
or at a series of live gigs throughout Sydney.
A more holistic approach to life
indeed.
fe indeed
The partnership will involve Matthew
achieving his childhood dream of helping
others by becoming a qualified personal
trainer through FIAFitnation to complement
his diving career.
“First and foremost, I’m eager to use
the insights I learn to further refine
my diving technique and help
me hit the goals I’ve set for
myself for the next phase
se
of my career.”
“Instead of committing myself solely to
training, making more time for fun
n and
other interests this year is actually
ctually
invigorating my love for diving and
I know my performance
ance will
benefit,” Matthew
hew said.
“I’m taking
ing the deadlines
away
ay and am giving myself
the ability to train at a
more sustainable rate.”
There needs to
be more support
for professional
athletes to take
a more balanced
approach to life.
6
WELLSPRING APR 2013
2
Creating a new normal
Professor Kerryn Phelps AM, 55
Phelps went on to secure the position
of Australian Medical Association (AMA)
President NSW in 2009. The following year
she was elected Federal President of the
AMA, where she served the maximum
term of three years and her public profile
grew rapidly through her brave and
fierce approach to improving the state of
Australian healthcare.
During this period, Prof Phelps led an
ambitious public health agenda spanning
Indigenous health, anti-tobacco strategies,
the organisation’s first position statement
on complementary medicine and the health
effects of climate change.
Prof Phelps remains one of Australia’s
highest profile champions for an integrated,
holistic approach to health matters.
Indeed, one of her current projects is the
development of an integrative support
program for people undergoing cancer
treatment and recovery.
Prof Kerryn Phelps AM has earned countless
accolades and a firm place in the heart of
the Australian public over the past few
decades through her countless contributions
to public health and human rights.
Prof Phelps’ passion for raising awareness
of health issues in the community started in
the early 1980s when she began work as a
medical journalist in an era before specialist
health reporters had emerged or the term
‘health literacy’ coined.
3
Organic retailer
concocts the
perfect recipe
Carolyn Stubbin, 45
Co-Founder, Perfect Potion
“We need to develop a common healthcare
language between different disciplines and
overcome the calcified thinking of unhealthy
skepticism. There are ultra-conservative
forces which even seek to block research
It was Phelps’ own health journey which
inspired her most recent project, the
launch of her book Ultimate Wellness:
The 3 Step Plan. During her term as AMA
President – a period where she worked
18-hour days – Phelps was diagnosed with
a life-threatening blood clot in the lung.
Throughout her recovery Phelps
scrutinized her own lifestyle, and was
driven to share her learnings with others
through her latest book.
“I want to raise people’s expectations of
what normal health should feel like –
in essence, to create their ‘new normal’ –
specifically to improve energy levels, reduce
stress and foster a sense of physical,
emotional and spiritual sense of being well,”
said Prof Phelps.
“My driving force in writing the book
is that people who take control of their
health can achieve a sense of wellness
they can hardly imagine.”
ultimatewellness.net.au
I want to raise people’s expectations of
what normal health should feel like –
to create their ‘new normal’.
Along with business partner Salvatore
Battaglia, Carolyn has spent the last
22 years leveraging her experience as
a herbalist, aromatherapist and beauty
therapist to form a thriving retail chain.
“We offer our customers everything from
aromatherapy-based hair care, face care and
bath and shower products to essential oils,
blends and perfumes, with all our products
made locally in Brisbane,” said Carolyn.
“Our point of difference lies with our
unique merchandise and the integrity of the
range, from the environmentally-conscious
manufacturing processes right down to the
certified organic ingredients we use. What
you get with us is the real thing.”
Perfect Potion is proud to be the only
company of its type to offer products which
meet a very strict European guidelines
called the BDIH certified natural standard.
What started as a small market stall has
grown to an international natural products
company with busy stores across Australia
and Asia, thanks to the vision of Perfect
Potion Co-Founder Carolyn Stubbin.
into complementary medicine and I believe
this is counter-intellectual, counter-cultural
and counter-productive.”
“We chose to focus on Japan as the
gateway to our international business due to
the Japanese consumers’ interest in natural
products,” Carolyn said.
An alumnus of both Endeavour and the
College of Natural Beauty, Carolyn credits
her studies as central to the success of
Perfect Potion.
“These courses were the starting point
for understanding how Perfect Potion
could enhance the health and wellbeing
of others. This knowledge underpinned
everything from choosing the products we
make, sourcing the ingredients we use and
educating our team,” she said.
Carolyn also drew on her studies to write
her book to expand the awareness of
aromatherapy and natural skincare called
Do It Yourself Pure Plant Skin Care.
Carolyn and Salvatore opened their first
Perfect Potion store in Elizabeth Arcade,
Brisbane and over time have built a solid
network of eight stores, including three in
Brisbane and Sydney, and two in Melbourne.
As part of Perfect Potion’s mission to
‘naturally enhance people’s lives’, Carolyn
and team have a 100% natural sunscreen
with organic ingredients in the works to
launch later this year together with new
aromatherapy and skin care products.
Perfect Potion has also expanded
overseas, boasting nine Australian-owned
stores in Japan and distributors in China,
Singapore, Taiwan and Korea.
“We’ve designed our products to be a
sanctuary for the senses – we want to help
sooth and heal as many people around the
world as possible.”
perfectpotion.com.au
APR 2013 WELLSPRING
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4
Australia’s best selling
Paleo queen
Lola Berry, 27
Lola Berry has packed an impressive
amount into her twenty seven years. She’s
released two best seller recipe and nutrition
books, built a thriving online community and
carved a niche as one of Australia's highest
profile health experts for her ability to make
healthy food sexy and fun.
Three months into her nutritional medicine
studies Lola decided she wanted to be the
‘Steve Irwin of fruit and veg’. This led to her
buying a video camera and taping herself
talking about her breakfast each morning.
The interesting concept was a combination
of Lola’s two loves, her childhood desire to
be an actor and her love of good food.
Today the chirpy media personality and
Endeavour alumnus is taking her fresh food
message to the masses and the world is
listening. Her latest book The 20/20 Diet
was inspired by her own journey of losing
20 kilograms in 20 weeks through following
a diet heavily influenced by the Paleo
movement. It quickly hit the number one
spot for best selling diet book in Australia in
late 2012.
“Think real foods, nothing from a packet, all
fresh, clean and pretty much in their most
natural state,” Berry says.
Already developing recipes for her third
book, Lola is also using her star power to
encourage Australians to make wiser and
more responsible choices.
“We have consumer power and can choose
to lead a more ethical existence and have a
positive impact on the world.”
“At the end of the day, so long as I’m
inspiring people to live healthy lives and be
the best versions of themselves, then I’m
rapt,” said Lola.
Sounds pretty ‘yummo’ to us.
lolaberry.com
Think real foods, nothing from a packet,
all fresh, clean and pretty much in their
most natural state.
5
Bringing integrated
clinics to the spotlight
Rod Martin, 43
Go2Human Performance co-owner and
Endeavour College acupuncture alumnus
Rod Martin is breaking new ground in
Brisbane with his brave approach to
integrative healthcare. Rod has built two
successful multi-modality clinics under the
Go2Human Performance banner which
give his clients access to whichever form
of expertise they require from both the
conventional and complementary sides of
medicine in the one appointment.
Rod’s approach has earned the loyalty of
some of Brisbane’s top CEOs and elite
athletes, which has given his business the
boost needed to open his biggest clinic
to date in Brisbane’s Everton Park in the
coming months, which will encompass the
best of Western and Eastern treatment.
“We are building a new style of clinic
which will bring Brisbane’s best doctors,
psychiatrists, dieticians and psychologists to
work with our naturopaths, acupuncturists,
massage therapists to offer patients the
best possible care,” said Rod.
Rod attributes part of his success to a
collaborative business approach and putting
the needs of his patients first.
“My strengths lie in integrating ideas and
bringing people together. People need what
they need and that isn’t necessarily me, but
if I can create an environment where the
best professionals can come together to
care for our patients this would make me
very proud indeed,” said Rod.
“By daring to grow, having the courage
to take a shot, learning the language
of allopathic medicine, accepting our
strengths as well as our weaknesses and
taking a team mentality, I know we can
take Go2Human Performance to a new
level of care.”
go2humanperformance.com.au
My strengths lie in integrating ideas
and bringing people together.
8
WELLSPRING APR 2013
6
‘Nude Food’
Warrior
Lindy Cook, 47
Founder, My Green Lunch Box
environmentally responsible lunch box
for her kids. After spending 14 years as a
nutritionist encouraging others to eat well,
taking up the nude food cause felt like the
logical next step.
“I feel very strongly about helping families
lay the foundations for lifelong, healthy
eating in children, and caring for the
environment through reducing the amount
of waste sent to landfill is also something
incredibly important to me. This led me to
launch My Green Lunch Box to offer parents
a one-stop shop for their ‘green lunch box’
needs,” said Lindy.
“We are bringing Australian parents the
best lunch boxes on the market designed
to make it easy to pack lunches with no
extra plastic bags or cling wraps. I’ve
handpicked each product not only for their
environmental credentials but also because
they are functional, durable and stylish.”
Melbourne nutritionist and naturopath Lindy
Cook is on a mission to champion the cause
of ‘nude food’ by minimising disposable
packaging in Australian schools through her
new business ‘My Green Lunch Box’.
A mother of two, the Endeavour
alumnus was no stranger to the daily
challenge of packing a healthy, tasty and
7
The organic
market’s top shop
Tino Van Nieuwburg
Director, Flannerys
Cook is also playing her part to get schools,
workplaces, parents and kids on board the
nude food movement through fundraisers
and public nutrition presentations.
Tino oversees 10 retail outlets across
Queensland which bring its customers fresh
organic food and chemical-free produce.
Flannerys was founded more than 30 years
“The environmental message is equally
important. Australia is the second highest
producer of waste per person in the
Western World and it is estimated that each
average lunch-toting child generates 30 kilos
of rubbish every year. It goes to show that
sending our kids to school with a rubbish
free lunch can make a significant difference
to our landfill.”
With a ‘My Green Lunch Box’ book full of
nutrition tips and recipes for families and her
own line of drink bottles, re-usable sandwich
wraps and lunch boxes in the works, it
seems Lindy’s nude food revolution is just
getting started.
mygreenlunchbox.com.au
Each average lunch-toting child generates
30 kilos of rubbish every year.
ago in NSW to meet increasing demand for
natural and holistic lifestyle products. Tino
purchased Flannerys in 2008 and has taken
the business from strength to strength
by looking beyond sales alone to helping
educate the community through providing
sound advice on health matters.
“Selling natural organic food is only a small
part of it. We teach people how to lead a
more holistic lifestyle and protect the planet.
For example, we give demonstrations in
our stores where people can learn about
composting as well as how to cook nutritious
food for the whole family”, said Tino.
Tino walks the talk, with his stores
encouraged to compost produce that
is past its use-by date. The company
also gives customers who participate
in their demonstrations the chance to
win products which help them live more
holistically at home.
The Australian Organic Market Report 2012
confirmed sales of organic food and
products are becoming more mainstream,
with 92% of sales occurring through
store-based retailing. Director of the
award-winning Flannerys franchise, Tino Van
Nieuwburg, is one man at the forefront of
the organic products movement.
“So many common diseases, such as
obesity, diabetes and heart disease,
are avoidable by simply consuming a
nutritionally balanced diet from childhood.
When combined with the fact that 25 per
cent of children are currently overweight
or obese [according to National Dietary
Guidelines], it makes getting this message
through to parents and kids extremely
important,” said Lindy.
It is a personal mission for Tino, who
experienced the benefits of following a more
natural lifestyle for himself which instilled in
him a strong drive to share this with others.
“Through Flannerys we have the ideal
vehicle to offer consumers healthy
alternatives and instill a sense of
responsibility by protecting the environment
for generations to come.”
Flannerys is also keen to smash the myth
that organic food is always more expensive,
and offers a Flannerys-branded line of
products which are often cheaper than those
available through the major supermarkets.
Tino also favours a local approach,
and refuses to offer frozen imported
products where he cannot be sure organic
certification is as rigorous as in Australia.
“We believe it is best to work with the
seasons, and the fact is not all foods are
available year-round. This is the way nature
intended it to be.”
When questioned about his proudest
achievement since taking over the reins, it
was the series of industry endorsements
that first came to mind.
“Flannerys being awarded ‘Best National
Organic Retailer’ and ‘Best Queensland
Organic Retailer’ by the National Organic
Week Retail Awards in 2010 and
‘Consumers Choice’ during National Organic
Week in 2012 was certainly a career high,”
Tino said.
“It is a fantastic endorsement of our
passion for the organic industry as well as
our commitment to never compromise on
quality or substitute for anything but the
best certified organic products,” said Tino.
Tino names Swiss naturopath Alfred Vogel
as his inspiration in opening up his eyes to
the healing power of nature and pursuing a
career in the natural health industry.
“I have certainly found his words to be
true when he says that nature gives us
everything we need to protect and maintain
our health.”
flannerys.com.au
APR 2013 WELLSPRING
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8
Simply Raw Talent
Hayley Richards, 25
Founder, Raw Karma
doing further research and before I knew
it, I was making raw cakes for friends and
family,” said Richards.
“I loved opening up people’s minds to plantbased foods with no synthetic colours or
additives to show them they aren’t missing
out on anything by giving conventional
desserts the flick.”
Hayley went on to complete a short small
business course and immediately launched
her raw foods business, Raw Karma.
Hayley’s first break came after approaching
her two favourite Adelaide organic cafes
with samples of her layered cakes, with
both businesses signing up immediately.
Hayley quickly developed a range of super
food balls in six different flavours which
were also instantly picked up.
A quest to tackle the world of food as
medicine after beating an eating disorder
led Adelaide’s Hayley Richards towards a
blooming raw food business.
During her nutritional medicine degree at
Endeavour College of Natural Health, Hayley
developed an obsession with organic, plantbased, raw foods and came across a recipe
for raw cheesecake that turned her head.
“I decided to give the recipe a go and was
amazed by how good it tasted, with my
friends having the same reaction. I started
9
Our Robin Hood
of natural medicine
Samantha Ward, 23
With Hayley’s cakes costing $75 or more
due to the quality of ingredients, it became
evident there was a growing market
of people happy to invest in a healthier
dessert alternative.
2013 looks to be just as busy for Hayley,
with a series of raw food cooking classes
in the pipeline, an online cooking show
devoted to wholefoods and public talks to
support young girls with eating disorders.
Ultimately, these projects are all building
blocks towards Hayley’s dream of opening
Adelaide’s first raw food café.
“Nothing would make me happier than to
share all the types of energizing raw food
I’ve created to show people it can provide all
the nourishment our bodies yearn for.”
I loved opening up people’s minds to
plant-based foods with no synthetic
colours or additives to show them they
aren’t missing out on anything by giving
conventional desserts the flick.
While most fresh graduates would visit the
Carribean for the sun and surf, nutritionist
Samantha Ward had the wellbeing of those
less fortunate on her mind when she visited
this beautiful region of the world in 2012.
Armed with the task of transforming the
eating habits of nutritionally deficient
communities in Belize on a volunteer basis,
Endeavour alumnus Samantha made a lasting
impact on the families she worked with.
“Over this period I helped set up mobile
clinics to record information for local
residents including height, weight, waisthip ratio, blood glucose levels and blood
pressure. From this, our team was able to
give dietary and lifestyle advice appropriate
to their financial situation and culinary set
WELLSPRING APR 2013
Hayley went on to partner with nutritionist
Nadine-Lee to launch recipe eBook Raw and
More in late 2012 which earned the praise
of a series of celebrities and influential
health professionals.
rawkarma.com
Her focus was supporting local efforts to
prevent Type II Diabetes Mellitus through
educating adults and children. She achieved
this through writing and distributing
cookbooks which provided simple variations
of traditional meals, helping develop
a sustainable school garden program,
amending the curricula of San Antonio
Pentecostal Primary School and helping train
the teachers.
10
“It is gratifying to see people open up
their minds to other food choices. Rather
than spend a few dollars on a dessert
with no nutritional benefit, spending a bit
more will buy you an equally delicious and
nourishing option.”
up, along with a referral to a local GP for
those with the appropriate ‘red flags’.”
“Since returning I continue to provide
support to the principal of the school and
assist through continuing education to his
teachers. The most rewarding part of this
project was finding out the students now
request fresh vegetables from the school
garden for lunch instead of their previous
lunch of rice, fried beans, fried chicken and
tortillas – just incredible!”
In between her private consultations and
lecture tours through East Gippsland and
metropolitan Melbourne, Samantha is
planning her next trip to help a second
resource-poor country and is in talks to
support the ‘Naturopaths Without Borders’
program in Haiti.
“The chance to provide alternative
healthcare to people who cannot afford it
but so desperately need it is my fuel. I’d
also like to help implement community
health worker schemes in poorer countries
to allow them better access to healthcare
information and to make better choices,”
said Samantha.
10
Green queen shining
bright like a diamond
Amanda Rootsey, 28
When it comes to inspiring entrepreneurs
changing the face of the Australian beauty
industry, no list is complete without ecomodel Amanda Rootsey. After a glamorous
yet exhausting 10 year career as a sought
after model in Australia and overseas for the
likes of Salvatore Ferragamo and Versace,
Amanda was suddenly diagnosed with life
threatening cancer in 2009.
Faced with an aggressive cancer treatment
program, Amanda re-evaluated her entire
lifestyle, which led her to become a vegan
and move to a solar powered caravan on a
Sunshine Coast property with no access to
electricity, power or phone lines. She also
found great solace and inspiration through
sharing her journey and learnings through
her blog A Modern Girl’s Life and online
vegan portal Vegan Era.
On her recovery, Amanda caused a stir
by re-entering the modeling industry
as Australia’s first eco-model, working
exclusively with eco-friendly and ethical
companies which share her values.
called Shine From Within, which brings
together a team of holistic industry leaders
to inspire the next generation of women in
the areas of nutrition, deportment, styling,
photography, makeup, yoga and wellness.
There has been no shortage of sustainable
brands clamouring to sign Amanda to
represent their products and services,
with her partners including beauty training
provider College of Natural Beauty, fashion
lines Bestowed, Sinerji and One Colour,
beauty brand Montville Organic Skincare and
jewellery company Sanctus Stones.
With her classes already selling out only
a few months after the initial launch,
Amanda’s fresh and inspiring take on
personal development training is striking
a chord with Australian families due to her
focus on self-love, compassion for others
and messages around healthy living.
“I’m determined to raise awareness of
how important sustainable and ethical
consumerism is and to use my work to shine
a light on the growing number of companies
choosing to produce their products in a more
compassionate and environmentally friendly
manner,” said Amanda.
Amanda’s unique and brave journey has
attracted substantial media attention, with
her being described as an ‘eco-activist’ by
Cleo Magazine and an ‘all round advocate
for Mother Earth’ by sustainability bible
Peppermint Magazine.
“Every young woman is beautiful, but
many don’t see that within themselves.
True beauty shines not only through how
someone holds and presents themselves,
but also how they nourish their bodies and
treat others,” said Amanda.
“We encourage our students to develop
their own unique beauty and style, find the
special qualities they have to give to the
world and grab the tools to shine bright as
responsible, compassionate and confident
young women.”
shinefromwithin.com.au
Amanda’s latest project is a holistic selfdevelopment course aimed at young girls
True
T
rue b
beauty
e
shines not only through
how someone holds and presents
hey nourish
themselves, but also how they
rs.
their bodies and treat others.
APR 2013 WELLSPRING
11
THE WORKOUT
THE WORLD FORGOT
Exercising in the fresh air has always been popular, but the latest form of
exercise to capture the world’s imagination is taking outdoor fitness to a
new level. We’re talking about MovNat, a philosophy designed to improve
people’s ‘natural movement’ through challenging their physical abilities and
improving their mental focus and agility.
Put simply, instead of relying on treadmills
and rowing machines, MovNat reacquaints
people with activities they mightn’t have
indulged in since childhood which take
place in their natural environment, such as
climbing trees and leaping from rocks.
By using natural ‘props’ like hills and water,
the idea is that our strength and focus
increases in a more practical way compared
with other forms of exercise. Instead of
being only ‘body beautiful’, the MovNat
movement believes its followers learn to
move more practically in their everyday life
and even in an emergency.
This is achieved through a series of natural
movements involving running, jumping,
lifting and catching in natural terrains,
activities said to also build mental strength
through adapting to unfamiliar environments.
This ‘caveman’ type approach to working
out is earning fans around the world,
including specialised athletes, occupational
therapists and firefighters.
MovNat was launched in 2008 but its
popularity has intensified over the past two
years, with retreats and workshops held
regularly and quickly selling out around the
world, including in Australia. Founder Erwan
Le Corre also certifies trainers worldwide to
spread the movement on a local level.
FIAFitnation graduate and 2010 Australian
Exercise Professional of the Year Mireille
Ryan agrees there are advantages to taking
on this form of natural movement.
“The exercises promoted through MovNat
revolve around the basic activities we
engaged in as kids, and they are therefore
more beneficial from a functional
perspective than lifting weights alone at a
gym,” said Mireille.
“Most importantly though, the MovNat
brand has packaged up and communicated
its message effectively which has attracted
the right market. They’ve made fitness fun
and different to the norm.”
Mireille believes MovNat will resonate most
with two groups of males.
“MovNat will hold the most pull for
men from 18 to 24 who are looking for
a grounded and unpretentious form of
exercise which offers an element of
adventure. It will also appeal to 35 to 45
year old men looking for an extra push to
recapture their fitness,” she said.
Mireille warned there was a lesson in the
surge of support for MovNat for other
fitness professionals.
“The success of MovNat teaches us that
people don’t want exercise to be boring. If
it is fun and has an element of adventure or
something unique, fitness enthusiasts will
embrace it,” Mireille said.
“As fitness professionals, you need to
differentiate. Find something you are
passionate about, develop the branding and
message and get it out there. Being another
trainer doing what everyone else does will
not attract clients.”
“From a safety perspective, those who
are overweight, who have medical
conditions and seniors should check with
their health professionals to ensure their
fitness base is appropriate before signing
up to a new regime.”
MovNat holds two day workshops around
the world and seven day retreats in Thailand
and Costa Rica. For more information visit
movnat.com.
Mireille Ryan is a personal trainer, author,
fitness presenter, entrepreneur and mentor.
You can follow Mireille on twitter at
@MireilleRyan.
Fitness Apps We Love
Nike Training Club
RunKeeper
MapMyFitness
What is it?
What is it?
What is it?
Geared towards females, this handy app
serves as a handheld personal trainer
with 60 customisable workouts and the
benefits of ‘real-life’ trainers, including
audio guidance and visual demos. Exclusive
workouts from celebrities and athletes are
available, including one from Rihanna’s
personal trainer Ary Nunez.
16 million people worldwide are using
RunKeeper to track their running, walking,
cycling, hiking and biking using a GPS. You
can even measure your heart rate and take
pictures along the way to share how you go.
MapMyFitness uses built-in GPS technology
to provide fitness enthusiasts worldwide
with the ability to map, record and share their
exercise routes and workouts in an online
database. Users can also access a searchable
database of 70 million online training tools.
Why we rate it?
It offers a great mix of cardio and strength
sessions and useful tools to keep you on
track with your fitness goals.
Why we rate it?
We like the real time feedback from the
automated voice who can tell you if you are
behind your target pace, when you’ve hit
certain milestones and how much further
you’ve got to go.
Why we rate it?
It is handy being able to save your
information to view your progress over time
and the ability to share with your routines
easily with friends also adds an element of
fun to exercise.
Price
Price
Free to download.
Free. RunKeeper Elite, their
subscription service, costs $4.99
a month or $19.99 a year.
Price
The core set of features is free, but fitness
enthusiasts can pay a monthly or annual fee
for a more comprehensive experience.
APR 2013 WELLSPRING
13
NETWORKING:
Be remembered
when networking
at a conference
Detach from outcomes
Sure, you have goals. Maybe to sell. Maybe
to get in front of the right people. However,
also try to focus more on the big picture.
Free yourself from agendas. Develop a
no-entitlement attitude. And focus on
having fun, delivering value and creating a
memorable (er, unforgettable) presence.
Practice strategic serendipity
Say yes a LOT more. Spend time with
people in areas and around things you
wouldn’t normally approach. Talk to
everybody. Even your non-buyers and
customers. Even the food service people.
Even the janitors. Even the information
booth guy. Even the conference planners.
Especially the conference planners. Because
you never know. And consistency is far
better than rare moments of greatness.
Be a rock star
Do things to enhance your celebrity status.
Bring a friend to follow YOU around with a
camera all day. Give a speech. Hold a pre or
post event party.
Just chill
Stressed and hurried are not approachable
adjectives. Separate yourself from other
attendees by not appearing overly needy
and desperate for business. After all, it’s
hard to sell with your tongue hanging out!
• Are you worth videotaping?
Scott Ginsberg is the
world record holder
of wearing nametags.
He’s the author of
thirteen books, a
professional speaker,
award-winning blogger
and the creator of NametagTV.com.
His publishing and consulting company
specializes in approachability, identity
and execution.
• Are you worth taking a picture of?
hellomynameisscott.com
Find the cameras
Photographers, press folks and bloggers
LOVE to capture images and videos of cool,
fun, remarkable stuff. They also like to share
those images in their publications and on
the web. So, ask yourself the following
three questions:
• Are you worth blogging about the
next morning?
START UP SUCCESS
Our expert panel share their top tips for
practice owners and small business operators
looking to stand out from the crowd…
DIGITAL:
Developing a
killer website
A successful site looks great, is easy to use
and most importantly can be found through
Google. The key to top Google search
rankings is planning your search engine
strategy right from the start.
Worried? Don’t fret, it’s not that
complicated. Here are five simple steps that
can make a big difference to your search
engine marketing campaign.
Step 1. Think about what people
will type into Google to find your
products or services.
Google makes this search information
available to you through a handy keyword
tool – adwords.google.com/o/KeywordTool.
This tool will show you exactly how many
people have searched for your products and
services in the previous month.
Step 2. Select your domain name
(web address)
Check to see if your desired domain name is
available through mybusiness.com.au.
While it is a good idea to register your
business name as your domain name itself,
you may also want to consider using a
domain name that uses the keywords that
you have identified in Step 1.
When Google decides who gets the top
rank from its pages, it can pay attention to
the words in the domain name.
Step 3. Write your web site content
It is essential that you use the keywords
identified in Step 2 generously on each page.
It’s all about balance, ‘keyword stuffing’
too many of your chosen search terms into
your website’s content is considered bad
practise by Google and you can be penalised
in the form of your site dropping down the
rankings. Be sure to use your best targeted
keyword in your page headings.
Step 4. Great quality images
Consider using the services of a professional
photographer. Put simply, unprofessional
photos don’t sell.
Step 5. Promote your website
This step shouldn’t stop once your site
is live for the world to see. Try to use
supporting social networks to enhance your
online presence.
Social media services such as Twitter,
Facebook, Tumblr and especially LinkedIn
are especially useful for keeping existing
customers engaged. Choose the social media
platform that matches your target market.
Angus Wurth is the
owner of Bonsai
Media, a one-stop
design shop servicing
clients across Australia
through cost-effective
web page design and
development combined with graphic
and logo design.
bonsaimedia.com.au
14
WELLSPRING APR 2013
MEDIA:
How to pitch your
business to the media
Pitch for the audience
Want coverage in local media? Play up
your hometown advantage. For a women's
magazine? Appeal to a female readership.
Make sure to read a few back issues of
the newspaper, magazine, blog or section
you wish to target to ensure your pitch is
relevant to their content and readership.
Expert commentary
Standout slant
Images are everything
What is unique about your business
or product? Is it made locally? Is it a
family business? Unique to the market?
Innovative claims? Highlight your point of
difference in the market to stand out from
similar businesses.
Include images in high-resolution with your
email pitch. A journalist looking for content
in a hurry is more likely to feature your
product or business if you supply good
quality images so they don’t have to request
and then wait for them.
Be succinct
Make your pitch brief and to the point
in an email. You can embellish in a one
page attachment but make it easy for the
journalist you are contacting and pop the
main points in the body of an email instead
of asking them to open an attachment.
Make your pitch about an issue relating
to your industry that you can provide
comments on rather than a straight business
plug which will never be successful. Setting
yourself up as a credible contact may also
gain you and your company further exposure
down the track.
Cassie Laffey is an
experienced beauty
editor with a decade of
journalism experience.
Cassie has worked
for high profile titles
including Brisbane’s
Style Magazine and Scene Magazine.
Cassie is currently working as a
freelance journalist and copywriter.
[email protected]
For many small business owners around Australia, the news of the recent upswing in consumer
confidence and current low interest rates is a source of relief and invigoration.
Recent studies indicate hope is indeed slowly returning to Australia’s small business sector, with
MYOB’s 2013 Business Monitor confirming more small business owners are upbeat about the
economic outlook over the next twelve months compared with the previous year.
To encourage the small business owners and fledging entrepreneurs in our community to make the
most of this upturn, WellSpring has teamed with four experts to offer their insights on how to stand
out from the pack.
MARKETING:
Achieving
marketing gold
Clever doesn’t necessarily mean costly
when it comes to marketing your business
effectively. Control is key when budgets are
tight so consider these business building
ideas that won't blow out your bottom line.
Communicate
Capture and store existing and potential
customer information in a robust database...
and use it! Ask your customers how they
prefer to be communicated with – via email,
phone or text message – and keep in touch.
Low or no cost platforms like MailChimp
can manage bulk email sends with decent
tracking and reporting metrics.
Make yourself an expert
Test affordable advertising
Traditional forms of advertising can be
prohibitively expensive for small business.
Enter social media. With a user friendly
campaign management interface, Facebook
ads enable you to get very specific with
targeting. If your market is females born
on May 16 who like dogs and pay tennis
on Tuesdays, Facebook Ads can help get
the right eyes on your business quite cost
effectively, redirecting potential customers
to your own Facebook business page or
your website. You can set and review
daily budget limits, tweak your creative as
often as you like and there's no minimum
campaign spend.
Share your knowledge and let people see
for themselves that you know your stuff.
Create a series of ‘how to’ videos on
YouTube, write articles and e-books, a blog,
seek out speaking engagements. Work
towards having your name, brand or product
called out as the ‘go-to’ in your field.
Seek strategic relationships
Approaching businesses in your local area
with a special offer for them to pass on
to their customers involves no upfront
investment, aside from your time and
relationship building skills. A discount
on services or free product provides an
attractive value-add for customers of these
businesses, and you may also wish to
consider a product or service trade reward
for the referring business when they
reach certain milestones, for example 10
referred customers.
Over the past decade,
Dannika Patterson
has supported the
launch of successful
products, customer
loyalty programs and
strategic marketing
initiatives around the globe. Forming
Morningstar Consultancy in early 2011,
she provides tailored marketing and
business development services to
clients primarily in the health, fitness,
beauty and education sectors.
morningstarconsultancy.com
APR 2013 WELLSPRING
15
Twitterview…
with MasterChef
Professional
Kylie McAllester
MasterChef Professional
Kylie McAllester
Cooking show lovers will recognise Victorian Endeavour student Kylie McAllester, 27, from the
smash hit reality series MasterChef Professionals. Millions of Australians watched Kylie go head
to head with 17 chefs at the top of their game as they were guided by acclaimed chef Marco Pierre
White. WellSpring caught up with the busy contestant to get the scoop on what it was really like in the
MasterChef kitchen, and what is on her plate for the rest of the year.
Where are you tweeting from today?
On the run between Urban Catering Group
(my new collaboration) and a personal
training session. Trying to lose a sneaky
couple of kilos.
Working with Marco Pierre
White was…
Fascinating – a breath of old world
cookery charm and a modern discovery
of new dishes under immense pressure.
I learnt a lot.
Which dish were you most proud of
during your time with MasterChef?
My trial dish to get on the show!!! Yabbies
and bacon, a modern take on an old classic quail egg, oyster and green walnut emulsion
with foraged crumbed herbs for croutons.
I am in love with this dish.
How have your experiences on
MasterChef influenced your
cooking style?
Delving deep to find what food means to
me and what I love to cook. MasterChef
encouraged me to produce dishes that
reflected my life and personality.
Most challenging experience on
MasterChef?
What do you hope to achieve with
your cooking in the near future?
For me it was going into lockdown in
my own lovely city - missing my great
coffee haunts, fiancée, friends, family and
dalmatian Jackson.
I’m entering the Electrolux Appetite for
Excellence Award Program. My four course
menu will be ‘food as medicine’ inspired.
Studying nutritional medicine with
Endeavour taught me…
ENJOY everything you eat!! Eat consciously,
be mindful of the environment through food
choices and more importantly understand
what you are eating. Take care of yourself.
Eat, drink (herbal tea) and be merry!! My fav
at the moment is rosehip.
How do you hope to capitalise on
your experiences with MasterChef?
Lots of things are happening! #Urban
catering group is up and running (a
collaboration of myself a few other chef
friends and artists). I have taken a souschef position in Melbourne and an overseas
food adventure is on the cards.
My ultimate dream is to open an
integrated venue where garden, food, art
and nutrition come together. To grow and
then throw an individual garden party for
every foodie’s soul.
Kylie McAllester is a qualified chef and
co-owner of Urban Catering Group,
one of Melbourne’s leading catering
services. Kylie is currently studying
nutritional medicine with Endeavour
College of Natural Health, which brings
a holistic element to her dishes.
Kylie initially undertook her
apprenticeship in Lorne where
she met chef George Biron, who
introduced her to obscure sorbets,
foraging and a local approach to food.
Kylie undertook the second year of her
apprenticeship at One Fitzroy Street
before moving to the Sunshine Coast
where she worked for Jamie Oliver’s
food stylist Hailey Robinson.
follow us and
tweet your opinion
@EndeavourCNH
16
WELLSPRING APR 2013
Dear Me
A letter to myself as a fresh graduate
If you could write yourself a letter to read straight out of your studies, what would you
say? Every edition WellSpring asks a series of inspiring graduates that very question. This
edition we spoke with Katrina Drew, an Endeavour nutritional medicine alumnus making a
name for herself in the area of bowel health. Here Katrina shares a deeply personal letter
penned to her younger self.
Hi Kat
Oh my gosh – you’ve finished your degree!
So many ideas are rushing through your head - which
project should you tackle first? Just jump in and go for
what your heart is craving.
You are excited but nervous. What if you’re not ready?
Maybe you don’t know enough?
There are a few things you should keep in mind that will
help you along that bumpy but glorious scenic route.
First of all, always remember what mum told you: “You
are a fighter, do what you love and never let anyone put
you down”.
You love being in control and that dreaded perfectionist
streak is alive and well. Note to self – this will change as
you start to mellow and realise what will be will be, along
with the beauty of smelling the roses.
Failing is your worst nightmare, but you will fail, and
eventually realise this is part of the fun. Embrace those
failings and GET UP and try again. Your failings are the
best thing to happen to you. Learning this is what it is all
about. Remember that nobody knows you as well as you
do. Don’t let people influence you with their judgements,
as they usually don’t know your capabilities.
On occasion people will push you in a direction that
makes you feel uneasy. You will learn to go down the
road which feels best for you and to always follow your
instincts.
You love what you do at this moment. Though you feel
restricted by working in positions which don’t give you
the chance to put your best skills to work, this pushes
you through the barrier of fear to take a leap of faith. It is
when you open your own clinic specialising in digestive
issues that you finally feel able to help those who need it
most. You are terrified at the beginning, but it is one of
the best decisions you have made.
By being true to your strengths, your clinic builds a
reputation for its nurturing and non-judgemental style of
care. Don’t underestimate the importance of getting out
there and pushing beyond your comfort zone to explore
every business opportunity. This is how some of your
most lucrative opportunities come to pass. Be open to all
the networking opportunities and partnerships with likeminded businesses you have the energy to pursue. It is
worth making the time for.
Katrina Drew
Don’t stress too much about finances as this will come
soon enough. Be kind to yourself. You have worked 80 –
90 hours a week up to this point of your career and it is
time to invest in relaxing and enjoying your friends, family
and wonderful pets. By doing this you will find yourself
again, and your business will benefit too.
You will spend considerable money travelling here,
there and everywhere, but you still manage. By
getting away from everyday stresses and developing a
supportive network of friends, you realise it has to start
from the heart.
A medium tells you that you will soon be writing articles
for magazines, books and newspapers. At the time you
think she’s gone completely nuts, as you’re not a writer.
However, this turns out to be true, and is just one of
the opportunities you embrace you never would have
imagined would be possible.
You will build on the success you find in your own clinic by
launching cooking classes to help busy professionals and
families learn tasty and nutritious ‘one-pot’ meals. You feel
so much expectation on your shoulders in this role, but
you will push through this and jump in for the ride.
Throughout your journey there are many mountains.
Some are small and some you will need help with.
Whenever you come to these bumps in the road there
will always be someone to help and show you a different
direction or lend a hand – you just need to look for them.
Above all, remember to always be honest and true to
yourself and love.
Kiss Kiss, Hug Hug
Katrina
Katrina is the F
ou
Integrative Hea nder of Brisbane
lth, a multimod
ality
clinic specialisin
g
digestive system in treating the
th
colon hydrother rough the use of
apy, food therap
y,
energetic medic
ine, Neuro-ling
ui
programming, ea
stic
r
gastrointestinal candling and
lymphatic drain
age.
www.brisbaneinte
grativehealth.co
m.au
APR 2013 WELLSPRING
17
Luxe for Less:
Ways to Stretch
Your Beauty
Dollar Further
Aching for a nurturing beauty treatment
but wary of the hit to your bank account?
You’re not alone – a recent report released by international
beauty trends experts WGSN confirmed more women are
re-evaluating the money they spend on beauty treatments in
order to move towards more considered spending.
WellSpring has dived headfirst into the world of affordable
pampering to bring you our top recommendations for
budget-conscious lovers of beauty treatments.
Bellabox
They say
Bellabox brings pampering to your home
through a beauty sampling program
allowing Australians to discover new beauty
products. Each month customers receive a
selection of samples the Bellabox team has
sourced, tried and approved from a mix of
cult, boutique and emerging brands.
We say
We particularly liked the ability to customise
your preferences to ensure products
received are tailored to your beauty needs.
The customer service team is responsive
and pleasant, and the quality of products
consistently high.
It is also great to see the brand expand to
offer subscriptions for men and babies.
Price
College of Natural
Beauty Student Clinic
Febri’s Hotel, Bali
It costs $15 for a monthly membership and
$165 for an annual membership (one month
free), with membership transferable.
bellabox.com.au
Ozsale
This Brisbane-based clinic is the best kept
secret of beauty lovers across the city and
has built a reputation for excellent service
and quality treatments at the right price. The
clinic is staffed by senior students under the
supervision of highly qualified practitioners
and is run by Australia’s leading beauty
industry training institution, the College of
Natural Beauty.
Why it is worth a visit?
Great prices aside, the clinic offers clients
an eco-friendly beauty experience with
organic product ranges Spa Ritual and
Jasmin Organic Skin Care on offer.
Prices
The clinic offers a range of beauty and spa
treatments with costs ranging from $9 for
a nail shape and paint to $80 for a two hour
pamper package.
cnb.edu.au/clinic-services
They say
Only a short plane ride away, Febri’s Hotel
offers a heavenly and affordable Bali spa
experience. Surrounded by frangipani
flowers and using natural ingredients
including chocolate in their treatments,
Febri’s is known worldwide for being one
of the best value spas in Bali. Treatments
are offered in sleek air-conditioned studios
surrounded by walls of cascading waterfalls
and elegant fish tanks.
We say
With affordable flights from Australia
popping up all the time, Febri’s is a beauty
getaway worth looking into. The four
bedroom cottages are particularly popular
with groups and families, who can enjoy
treatments together in the comfort of their
own rooms.
Price
Standard rooms start at $96 per night
for two people.
Sydney to Denpasar return flights with
Jetstar from $955 per person through
webjet.com.au (including 15kg
checked baggage)
febrishotelbali.com
18
WELLSPRING APR 2013
They say
Ozsale is a members-only shopping club in
Australia with daily sales for the top brands
in the world. Members can enjoy a host
of savings up to 80% across a range of
categories, including beauty.
We say
It is free to join and the standard and cost
of beauty products featured is exceptional.
There is also a flat delivery fee regardless of
the amount of products ordered.
Price
Free to use, with a $100 charge for Priority
Membership which provides earlier access
to sales.
ozsale.com.au
Q&A: Judy James
CEO, Australian Acupuncture and
Chinese Medicine Association (AACMA)
1. Tell us about AACMA
AACMA was formed in 1973 and is the peak
national professional association for qualified
practitioners of acupuncture and Chinese
Medicine. Today we have 2,250 members
across Australia consisting of practitioners
and students.
We’re dedicated to providing leadership
to the sector, negotiating benefits for our
members and furthering the long-term
sustainability and structure of the profession.
AACMA is the largest Chinese Medicine
association in the world outside of China,
Korea and Taiwan and has made huge
impacts on the industry since its inception.
Highlights include the negotiation of the first
benefit for complementary medicine health
refunds (acupuncture) and the securing
of GST-free status for acupuncture and
Chinese Medicine.
2. What is ahead for AACMA in 2013?
Professional development is the next big
issue for our industry. It is an area which is
flourishing now that it is a legal requirement
for practitioners. One of our priorities is to
harness the best programs on offer and
communicate these to our members and fill
in the gaps.
We are also delighted to be hosting the 8th
World Conference on Acupuncture WFAS
Sydney 2013 from 2-4 November. This is
only the second time this conference has
been held in Australia, and we’ve not seen
this level of international support from
any conference in the past. We will be
offering an academic and practical program
presented by some of the world’s most
highly regarded clinicians and researchers.
3. Can you tell us about the issue of
national registration and the impact it
has had on the industry?
The Chinese medicine profession joined
the National Registration and Accreditation
Scheme for the Health Professions on 1 July
2012. This is the same scheme that regulates
medical practitioners, physiotherapists,
chiropractors, dentists, nurses and midwives.
Chinese medicine practitioners must now
be registered with the Chinese Medicine
Board of Australia (CMBA) in order to offer
acupuncture and Chinese herbal medicine
services to the public.
This represents the most significant change
in the history of our profession. It has
been a great step forward for consumer
protection, and has supported our clinicians
who are now part of a nationally registered
profession. This has given us greater
involvement in the decision making and
planning of mainstream health policy which
is a wonderful flow on effect. We’re now
at the table and contributing to important
conversations about health and workplace
issues which impact on our profession.
There is also a higher duty of care standard
expected of our professionals and I think
this is a good thing.
Some practitioners have resisted the
changes due to the cost of registration and
the pressure of being assessed; however
my advice has always been to turn this into
a positive. We’ve had members leverage
the change by promoting their registration
heavily in their local area which has brought
them significant new business.
4. What would be your message to
students and how do you support
them?
Our student members are very important
because they’re the future of the
profession, and we encourage students to
join us when they commence their studies.
It costs them nothing if they’re enrolled in
an approved course, and that way they can
become familiar with what’s happening in
the wider profession. We think this is an
important part of their development as a
professional, feeling that they’re part of and
responsible to the bigger profession.
Our student members have access to
reduced membership rates upon graduation,
continuing education events with an
allocation of free spaces for students, a
quarterly newsletter and free subscription to
the Australian Journal of Acupuncture and
Chinese Medicine, Australia’s only doubleblind peer-reviewed journal for Chinese
Medicine in Australia.
We’d also like to encourage students from
each campus to stand for election for our
state committees and to act as a conduit
of information for their institution. We see
the students who are elected as a breeding
ground for our future board members.
5. What would be your advice to
new graduates looking to get started
in practice?
Supervised practice is crucial so make
the most of it and draw on the skills and
expertise of your supervisors. I would also
encourage students to get field experience
observing, or better still, assisting in a clinic.
Judy James
6. What would you say to
practitioners wishing to get more
involved in the industry?
I’d encourage them to consider submitting
case reports and manuscripts or research
snapshots to our journal as a way to
become a contributing author. Practitioners
are also welcome to contact our state office
to submit abstracts for presentation at state
committee seminars. Visit ajacm.com.au
for more information.
7. What is the biggest growth area for
acupuncture in Australia?
Without a doubt it would be women’s
health – particularly supporting pregnancy
and fertility issues. More women are using
acupuncture to effectively treat delayed
labour, pain management, breech position,
morning sickness, infertility, as well as for
IVF support and implantation issues.
Judy commenced acupuncture practice
in 1979 and served on the Board
of AACMA as Membership Officer,
Treasurer and Secretary between 1984
and 1994. Judy has worked full-time for
AACMA since 1996. Her qualifications
include a Bachelor of Acupuncture
(1979) from the Brisbane College of
Traditional Acupuncture, a Bachelor of
Arts (1989) and Bachelor of Laws with
Honours (1994) from the University
of Queensland and she is currently
undertaking post-graduate studies in
Public Health. She was the founding
Academic Coordinator at Endeavour
(then called Acupuncture Colleges
Australia (Brisbane)) and worked in
various academic positions at ACA
(Brisbane), ACNM and BCTA until 1994.
AACMA Student Members get the best
rates to the 8th World Conference on
Acupuncture WFAS Sydney 2013 from
2 – 4 November. AACMA would like to offer
WellSpring Endeavour student readers a
two-week extension on the Very Early Bird
Rates. Register by the end of April 2013
and Student Members pay $500 instead of
the $710 general admission. Mention this
article on booking. To access your discount
please contact AACMA on (07) 3324 2599 or
[email protected].
APR 2013 WELLSPRING
19
PASSION TO HELP,
KNOWLEDGE TO HEAL.
Visit Endeavour on Sunday 7 July
to find out where a career in Natural
Health could take you
Australia’s leading provider of natural health education
is hosting an interactive Open Day for prospective
students at campuses around Australia.
Find out how you can join the health revolution
by becoming a qualified nutritionist, naturopath,
acupuncturist, musculoskeletal therapist, homeopath
or massage therapist. Attend mini course lectures,
take a campus tour or chat to our experienced
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SUNDAY 7 JULY 2013
10AM – 12NOON
Campuses located in Adelaide,
Brisbane, Gold Coast, Melbourne,
Perth and Sydney.
Register at naturalhealthopenday.com.au