1. business and industrial
2. construction

MILANO
ieri-oggi-domani
past-present-future
EXPO 2015
A presentation by Gianni Brizzi, architect and urban planner
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first the context
2012
Municipality
1,341,000
236,855
Population:
Foreign residents:
Number of enterprises:
Accommodation capacity (beds):
56,895
Tourist arrivals:
4,522,650
Tourist bed-nights:
9,922,368
Province
3.176.000
360,287
77,596
6,194,038
12,618,565
metropolitan area: 5.4 million people
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Milano is a city
with a long tradition of history and economic power
economic power combines with culture
Milano also boosts
remarkable architectural achievements
yet contemporary Milano
had few of the iconic buildings
that characterize major international cities
Barcelona
Frankfurt
Santiago
Dallas
this has changed in recent years
• investors are sponsoring an unprecedented number of large real
estate and urban development programs
• international “starchitects” are designing buildings of great beauty
and appeal
• after decades of apathy, a new breed of Italian architects contends
the limelight to international starchitects
let’s look
at same of the major development programs
and architectural achievements
Porta Nuova
Milano’s largest urban development project
Porta Nuova
View of the area from top floor of the AC Hotel
Porta Nuova: Unicredit Tower by Cesar Pelli Architects
Porta Nuova: Diamond Tower by Kohn Pedersen Fox Associates
Porta Nuova: Varesine residential towers by Arquitectonica of Miami
Porta Nuova: Varesine residential towers by Arquitectonica of Miami
Porta Nuova: Residenze Bosco Verticale by architect Stefano Boeri
New HQ of Regione Lombardia: by Pei, Cobb and Freed Associates
Fieramilano in Pero-Rho: the world’s largest exhibition grounds
345,000 square meters of covered exhibition space
60,000 square meters of open air exhibition space
central covered pedestrian mall exceeding 1 km of length
Fieramilano: canopy by Massimiliano Fuksas
Fieramilanocity: Convention Center MICO by Mario Bellini
largest Convention Center in Europe - 20 rooms totaling 70,000 guest capacity
Milano Portello: a signature mix used development
on the dismissed Alfa Romeo plant
parkland designed by American landscaper Charles Jencks
Portello Sud: office buildings by Gino Valle
Portello Nord: residential buildings by Cino Zucchi
Portello Nord: the tower of the World Jewelry Center by Marco Cerri
with neighboring residential towers
Milano CityLife: a signature mix-use development program
on the grounds of a dismissed portion of the original Fiera Campionaria
City Life: office tower by Isozaki (being completed)
City Life: residential complex by Libeskind
City Life: residential complex by Zaha Hadid
La Bicocca: redeveloping the area of the dismissed Pirelli plant
La Bicocca: residential tower by Vittorio Gregotti
Milano Maciacchini
redeveloping the area of the dismissed Carlo Erba plant
Milano Lorenteggio
restructuring and launching a suburban area
Milano Sesto San Giovanni: dismissed Campari plant
master plan and buildings by Mario Botta
Milanofiori - North Business Park
master plan and core buildings by Erick van Egeraat architects
Renaissance or Bubble?
There are good reason for a real Renaissance:
• Geographic location, history, economic and human resources have
made Milano one of the most important trading and industrial
European centers. The city’s capital in terms of image, name
recognition and economic potential is huge, spendable and apt to
further strengthening
• Milano is one of the world’s if not the world’s leading city in the area
of design (furniture, lighting fixtures, kitchen ware, appliances,
ceramic tiles, bathroom furnishing) and fashion (dresses, fabrics)
• Within Italian cities, Milano has the most diversified economy and
plays a preeminent role in the service, financial, commercial,
educational and health sectors
• Milano has one of the world’s largest and best established trade fairs
• With all its shortcomings, local government in Milano and the
Lombardy Region maintains a reasonable level of efficiency and is
subject to reasonable scrutiny by the media and its political
constituencies
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EXPO takes place every five years
the first EXPO was in London in 1851
the Paris EXPO of 1889 produced the Tour Eiffel, subsequent EXPOs left us
the Unisphere in NY, the Atomium in Brussels, the Space Needle in Seattle
to prepare for EXPOs cities develop useful social and economic
infrastructure (transportation-housing-recreational-educational facilities)
the EXPO grounds and facilities are generally used for post-EXPO activities
EXPO Milano - capitalizes on vicinity to Milanofiera
- requalifies dismissed agricultural and industrial areas
- requalifies nearby low income residential areas
- will leave important on-site infrastructure
theme, concept and activities
• feeding the planet - energy for life (water and food
for all, ensuring food security, protecting biodiversity)
• national pavilions
multiple nations
+ thematic pavilions shared by
• events, shows, conferences, meetings on EXPO
themes and cluster subjects (objectives: inform,
debate, educate, promote research, define policies)
Thematic Pavilions
Rice – Abundance and Security
Fruits and Legumes
Cocoa: The Food of Gods
Spices: The World of Spices
Coffee: The Engine of Ideas
Cereals and Tubers: Old and New Crops
Islands, Sea and Food
Agriculture in the Arid Zones
Bio-Mediterraneum: Health, Beauty and Harmony
Mascot designed in cooperation with Walt Disney
Arciboldo’s painting
Spatial Organization
Master Plan
prepared by team of international architects including Jacques
Herzog, Ricky Burdett and Stefano Boeri, with collaboration of Daniel Libeskind
Organizing Concept based on Roman city with cardo and decumanus.
Site
surrounded by water to emphasize critical importance of this element in the
production of food
Scenography and Installations
Prepared by international team with assistance of Hollywood’s
scenographer Dante Ferretti, covered alleys with Teflon canopies.
Milano’s EXPO counts of the quality of its public spaces
EXPO: national pavilions
ITALY
by Rome-based firm Nemesi & Partners
EXPO: national pavilions
USA
by New York-based firm Biber Architects
EXPO: national pavilions
GERMANY
by Shmidhuber, Munich
EXPO: national pavilions
FRANCE
by Studio XTU Architects
EXPO: national pavilions
AUSTRIA
by Paolo Venturella
EXPO: national pavilions
CHINA
by Tsinghua University + Studio Link-Arc
EXPO: national pavilions
MALAYSIA
by Hijias Kasturi Associates
EXPO: site prior to development
EXPO: under construction
(November 2014)
EXPO: under construction
(November 2014)
EXPO: under construction
(November 2014)
EXPO: latest pictures (January 2015)
EXPO: latest pictures (February 2015)
Significant data
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Six month duration from May 1th to October 31th, 2015
1.1 million square meters total area of exposition site
144 participating countries
60 national pavilions, 9 thematic pavilions
2,000 expected major events
21,000,000 expected visitors
1 billion people expected to be reached through “Cyber EXPO” and
“EXPO Global Communication Program”
€ 1.4 billion direct investment to develop and organize EXPO site
€ 9 billion investment for infrastructure works connected to EXPO
€ 0.8 billion direct investment in Italy by participating countries for
construction and furnishing of their pavilions
70,000 jobs on average between 2011-2020 with a peak of 130,000 jobs
in 2015
Conclusions
□ Immediate impact (prior and during EXPO)
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Placing the city on the media’s scope
Providing jobs (construction, service and tourism sectors)
Improving the city’s infrastructure and service facilities
Fostering the city’s security and beautification
□ Long-term impact (after completion of EXPO)
• Strengthening city image and city branding
• Leaving behind socio-economic infrastructure (accommodation and
housing facilities; transportation facilities; recreational, cultural and
educational facilities; green areas, etc.)
• Enhancing city’s appeal as a business center and tourism destination
• Attracting DFI and therefore facilitating the fruition of the office and
residential space resulting from recent construction activities
Great opportunity if Milan can live up to the task