Reaching the unreached

‘Reaching the un-reached’
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Impacting lives
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100 million – Internal migrants
400 million – Unbanked population
$10 billion – Domestic remittance
$380 billion – Cash (Not saved)
$300 billion – Annual Govt. payments
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Name – Phool Devi
Age – 45 years
Native – Rajasthan
Occupation – Milching cows
Income – `12,000 ($200)
Family – 4 Grandchildren (Large)
Benefits from EKO
Saves `50 ($1) every day in the bank account opened
with EKO.
Transfers money to Rajasthan anytime and saves easily
`150 every month.
“Kallu shopkeeper is also my bank now, hence banking has become simple.
What better can you expect!”
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Name - Waseem
Age - 29 years
Native - Bihar
Occupation - Freelance painter
Monthly income - `9000 ($200)
Family - Wife, parents & 4 sons
Benefits from EKO
Saves `2000 ($40) monthly in the bank account
opened with EKO.
Saves `700 i.e. 2 day’s wages & conveyance charge to
operate the bank account.
“Now transferring money back home is so fast and convenient that I don’t
struggle anymore. Great Initiative for people like us!”
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Health payments to ASHAs
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District - Sheikhpura, Bihar
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Accredited State Health Activists - 450
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Disbursed - `5,000,000 ($100,000)
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Govt. savings - `250,000 ($5000)
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Partners 1. National Rural Health Mission,
2. SHS (State Health Society, Bihar),
3. Norway India Partnership Initiative (UN)
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Opportunity – 800,000 ASHA workers in India
and annual payment of $500 million
Eko Video
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Fundamentals
∕ Rapid & massive scale
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No CAPEX
Extremely low cost of transaction
Leverage retail distribution infra - 15 million
Leverage cell phone users ~ 800 million
∕ Exclusive to None - True Democratization
All MNOs
All OEMs
Multi Bank
Airtel / BSNL / Idea / Reliance / Tata etc.
Nokia / LG / BlackBerry / iPhone etc.
State Bank of India / ICICI Bank etc.
All Platforms
All Technologies
All FSPs
Symbian / Java / Android etc.
3G / GPRS / CDMA / GSM / EDGE etc.
Bharti AXA / SKS / L&T Finance etc.
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Digitization of a transaction
BENEFICIARY
*543*9811234389*
999*1598271234#
AMOUNT
AUTHORIZATION
Missed Call | Only Numbers | Works on Ultra-low cost handsets | FREE
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Digitization of the signature
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PIN
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Signature
*543*9811234389*999*1598271234#
Beneficiary’s Mobile No.
Amount.
‘Signature’
Paper equivalent to RSA device + PIN | Only Numbers | Low cost | Innovation
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Data
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Bill Gates – Microsoft
Timothy Geithener – US Treasury Secretary
Barack
– US
© Strictly confidential. EKO/is the Obama
property of
EkoPresident
India Financial Services Private Limited
Thomas Friedman – Author (The World is Flat)