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NASCAR STAR CARL EDWARDS ANSWERS OUR QUESTIONS
June 2008
Ford Flex, Lincoln MKS
hit the
streets
WORKING TOGETHER
Powertrain and product teams use
ONE Ford behaviors for success
FRIEND TO FRIEND
TV ad subject enjoys her test drive
so much, she buys a new Edge
inside this issue
news briefs
New Focus Coupe debuts on American Idol
9Flex, MKS debut
Ford releases two summer blockbusters
– the Ford Flex and the Lincoln MKS.
3 Sales report
The monthly sales figures show Ford’s
strengths, weaknesses in the market.
4 Ford responds
Company reacts quickly to changing
market, will adjust production and staffing.
5 ONE employees
Teams demonstrate ONE Team behavior
to help achieve the goals of the plan.
6 Happy convert
Customer appearing
in new Ford commercials is so impressed,
she buys one.
7 Drive smart
Ford engineers visit conventions, stores
to get ideas for new product features.
15 Drive green
New transmission cuts emissions,
improves fuel economy and acceleration.
17 Carl Edwards
NASCAR star for
Ford answers
questions about
his racing, hobbies
and team spirit.
18 Global notes
Focus boosts Euro sales, Ford rushes in
aid, new Kuga set for splash.
20 Back page
New feature quotes reviewers, corrals
nine-millionth Mustang, gets clipped.
Ford world
Due to summer shutdowns, there will be no
July issue of FORD World. The next issue will
be the August edition.
Publisher:  Karen Hampton
Associate Publisher:  Sara Tatchio
Managing Editor:  Robert Musial
Contributing Editor:  Jenn Corney
Advertising Coordinator:  John Ribbing
Distribution:  Tamara Neal, Neeley Edelman
A sporty coupe version of the 2009 Ford Focus debuted on
the top-rated American Idol show on May 14. The new coupe
features new front and rear fascias, including a lower front fascia
with a larger opening that echoes the treatment on the coming
2009 Ford Focus
subcompact Fiesta. Also standard are new fog lights, a dark
chrome grille and dark chrome headlamp accents, 17-inch wheels and a sport-tuned exhaust.
Ford completes sale of Jaguar Land Rover to Tata Motors
Ford Motor Company has completed the sale of Jaguar Land Rover to Tata
Motors. The sale, for U.S. $2.3 billion, is the culmination of Ford’s decision
to explore strategic options for Jaguar Land Rover as it accelerates its
focus on its core Ford brand and its “One Ford” global
transformation. It also allows Jaguar Land Rover to focus
on delivering what is best for their business. As part of
the deal, Ford will continue to supply Jaguar Land Rover
with engines, stamping and technologies.
Kelley Blue Book names Flex a “Best Road Trip Vehicle”
The editors at Kelley Blue Book’s kbb.com have named the 2009 Ford
Flex as one of their “Top Ten Best New Road Trip Vehicles.” Editors said
“the functionality, cargo capacity and interior space of the Ford Flex,
coupled with its high feature set, make it a pretty ideal cross-country
commuting vehicle.... It’s the kind of vehicle that you could put lots and
lots of miles on in a day and then not feel fatigued in at the end.” Turn
to page 9 for more on the Flex, which goes on sale this summer.
Ford Flex
Consumer experts rank Ford equal to best in total quality
Ford is neck-and-neck with Toyota in total quality, says a new report
by San Diego-based Strategic Vision. The independent research firm
found the two automakers tied for topping the most segments in
its Total Quality Index (TQI). Top Ford vehicles are the Ford Edge,
the Ford Mustang convertible, the Ford F-250/350 and the Mercury
Sable. The Volvo C30 also topped its segment and the Land Rover
LR2 tied with the Lexis RX 350 in its class. “Ford is back, establishing
Ford F-250
its vehicle quality in the hearts and minds of its customers,” said
Alexander Edward, whose firm’s index measured new vehicle satisfaction among 20,600 buyers.
Six Ford vehicles top the list in another quality survey
The Ford Edge, Ford Explorer, Ford Explorer Sport Trac, Ford Taurus, Mercury Milan and Lincoln Mark
LT topped or tied for first in six award segments in the 2008 Vehicle Satisfaction Awards (VSA) as
measured by the research firm AutoPacific Inc.
You can also get
The firm’s VSA is an industry benchmark for
Ford World online
objectively measuring how satisfied owners are
with their new cars or light trucks in 46 areas
Internally, visit:
related to operation, comfort, safety and overall
www.fcn.ford.com
experience. The data was collected from buyExternally, U.S. employees
ers and lessees of 2008 vehicles acquired from
and retirees can visit:
September through December 2007.
www.employees.ford.com
Graphic Designers: Mike Mullen, Julie Yeiter
Image Coordinator:  Brian Wybenga Copy Editor:  Floyd Opperman
Writers: John Fossen, Chris Rahi Kassab, Rebecca Kavanagh,
Robert Musial, Todd Nissen, Kristopher Spencer, Jessica Thiringer,
Dan Zacharias
Photographers:  Keith Tolman, Sam VarnHagen
Fax: (313) 845-0179
Editorial: (313) 206-4679
Advertising: (313) 594-1840
Address Changes: (313) 322-2955
No portion of this magazine may be reproduced without prior written consent of FORD World. Many items advertised in FORD World are available through retail organizations
and establishments not connected with Ford Motor Company. Availability, price, safety, quality and durability of these items rest solely with the respective manufacturers and
their sales organizations. Ford assumes no responsibility for their use.
FORD World is available online at Employee Network, www.employees.ford.com. The magazine is available monthly in racks at all Ford facilities in the U.S. and Canada,
and mailed monthly to retirees. To save postage costs, retirees may opt out of mail delivery at [email protected].
FORD World June 2008
1
Technical perfection, automotive passion.
Faurecia Tech Day
featuring
JUNE 11 & 12, 2008 Ford PDC Showroom
PREMIUM ATTITUDE
CONCEPT CAR
+ MORE THAN 100 INNOVATIONS IN:
Ford employees only, please.
2
FORD World June 2008
perceived quality comfort safety
sustainability component platforms
modularity cost-effective solutions
www.faurecia.com
m o n t h ly s a l e s
Focus, Fusion sell strong
in May, F-Series down
Vehicle Sales
2008 May Year-to-Date
U.S. Top-Selling Cars and Trucks
By Robert Musial
FORD World
U.S. sales of the Ford Focus soared to a record 32,579 units in May, up 53 percent over a
year ago, as customers turned to smaller, more fuel-efficient vehicles.
The rise marked only the second time in the car’s nine-year history that more than 30,000
units were sold in one month. The first time was in October 2001, in response to zero percent
financing.
“This is a strong statement about demand for Ford’s newest small car,” said Jim Farley,
Ford group vice president, Marketing and Communications. “Our dealers are selling the
Focus at unprecedented rates, which puts it in the same league as the industry’s best-selling
small cars.”
Ford Fusion sales were also the highest for any month ever, up 27 percent from a year ago.
Its stablemate, the Mercury Milan, also posted higher retail sales as did the Mercury Sable.
“Our small and midsized cars are outperforming the industry, and we’re only just
beginning,” Farley said.
Late this year, the redesigned Fusion, Milan and Lincoln MKZ go into production and the
Fusion and Milan will also offer new hybrid versions. In addition, Ford’s global B-sized car, the
Ford Fiesta, will be produced in North America starting in early 2010. Two models, a sedan
and a hatchback, will be offered here to meet the growing demand for small cars.
Ford, Lincoln and Mercury car sales to retail customers were up 20 percent in May. Total
car sales, including those to fleet customers, were up 4 percent.
Sales of crossovers were lower last month but remained strong as the Ford Escape and
Ford Edge, Mercury Mariner and Lincoln MKX helped the company’s crossovers continue
to outpace the industry. Once again, the Edge was the top-selling midsized crossover in the
market.
The sales gains in small and midsize cars helped moderate the sharp declines in traditional
SUVs (down 44 percent), trucks and vans (down 29 percent) and in sales to daily rental
companies (down 30 percent).
As an indication of the rapid and seismic shift in consumer preferences to smaller vehicles,
four cars outsold the Ford F-Series in May, though it remains the industry’s best-selling truck.
The F-Series sold 42,973 units to remain the best-selling vehicle year-to-date, though it was
eclipsed by the Honda Civic (53,299 units), the Toyota Corolla (52,826), the Toyota Camry
(51,291) and the Honda Accord (43,728) in May.
In total, Ford, Lincoln and Mercury sales were down 16 percent. General Motors recorded
a 28 percent drop in sales in May while Toyota declined 4 percent.
Rank/Nameplate
Units Sold
1 Ford F-Series
235,924
2 Toyota Camry
198,309
3 Chevrolet Silverado
197,030
4 Honda Accord
166,158
5 Honda Civic
164,994
6 Toyota Corolla/Matrix 152,308
7 Nissan Altima
133,465
8 Chevrolet Impala
122,281
9 Dodge RAM
112,795
10 Ford Focus
105,499
11 Chevrolet Cobalt
93,362
12 Honda CR-V
89,017
13 Toyota Prius
79,675
14 Ford Escape
76,966
15 Chevrolet Malibu
74,925
16 Ford Fusion
73,197
17 Toyota Tacoma
72,704
18 Pontiac G6
71,062
19 GMC Sierra
70,765
20 Toyota Tundra
66,278
21 Ford Econoline
63,869
22 Toyota RAV4
61,919
23 Dodge Caravan
61,591
24 Honda Odyssey
59,987
25 Ford Edge
58,734
33 Mazda3
49,129
38 Ford Mustang
44,160
39 Ford Explorer
43,116
Source: Manufacturers’ Reports
U.S. Market Share – 2008 Year-to-Date
OTHER
MARKET SHARE PERCENTAGE
25%
0.5
1.8
1.6
0.9
1.3
0.7
1.0
15.8%
21.1%
11.8%
16.5%
10.3%
7.1%
17.4%
20
15
10
5
0
Source: Manufacturers’ Reports
FORD World June 2008
3
Ford responds to
fast-changing market
By Robert Musial
FORD World
Last month, Ford Motor Company became the first domestic
automaker to respond comprehensively to a weakened U.S.
economy, an accelerating shift to smaller cars and crossovers driven
by soaring fuel prices and a rapid increase in the price of steel and
other commodities.
To deal with what company leaders see as permanent changes in
the business, Ford is increasing production of its hot-selling Ford
Focus, Fusion, Edge and Escape models and their variants, cutting
production of large trucks and SUVs and will make reductions in
U.S. personnel and other salary-related costs.
President and CEO Alan Mulally believes the tipping point for
the business came when the price of gasoline edged above U.S.
$3.60 a gallon – and kept going up – causing a market shift to
smaller vehicles in a few short weeks.
Along with rising fuel costs as oil rose from an average of
$72 a barrel in 2007 to more than $133 a barrel in mid-May,
manufacturers are facing skyrocketing costs for commodities, the
raw materials used in production. Among the most striking of these
are the spot prices for steel, which doubled in less than six months,
from $531 a ton to $1,060 a ton in mid-May.
Looking for new ways to
buy steel, commodities
President and CEO Alan Mulally
Mulally noted that, due to worldwide demand, it was the first
time in history that commodity prices rose as the U.S. economy
slowed down. “It’s our assessment that we are facing a structural
change, not a cyclical one,” he said.
By sticking to the ONE Ford plan and leveraging its global assets,
Ford will come through this and emerge stronger, he said.
Detailed plans on staffing and production will be announced in
July, with most reductions being completed by August.
The combined economic situation also forced Ford to back off its
earlier promise to achieve profitability in 2009. It now appears that
the company may break even next year.
stamped, a process known as material
utilization development – or MUD.
In addition, purchasing teams are
working to simplify Ford’s commodity
approach by establishing global steel
By Todd Nissen
specifications.
FORD World
Meantime, work continues on
finding new ways to buy steel. Steel
As steel prices surge to record levels, global Ford teams are
prices are typically quoted on a
looking for new ways to reduce consumption, as well as buy
floating “spot” basis, meaning the
material more cost effectively.
Tony Brown
price for shorter term contracts. Large
“With the rapid increases in steel prices across the industry,
users like Ford typically buy steel
we are exploring how to reduce
in big quantities at fixed prices.
the amount of steel we use,”
Ford is actively working with
said Tony Brown, group vice
international exchanges, such as
president, Global Purchasing.
the London Metal Exchange, to
In some cases, that means
further develop markets for steel
finding substitutes for steel.
buyers and sellers. This would
Work is underway to expand
allow Ford to use risk management
the use of plastic instead of steel
tools like derivatives to lock in
in items such as fuel tanks and
future steel contracts and reduce
oil pans. Savings: 10 pounds
price volatility.
and about U.S. $10 per vehicle
And, with steel accounting for
for tanks, and four pounds or
more than half of a typical North
$2 per vehicle for pans.
American vehicle’s weight, Ford’s
There are also accelerated
move to smaller cars will also help.
global efforts in manufacturing
“The faster we can make that
and product development to
transition vs. the competition – the
reduce the amount of scrap
better,” said Brown.
metal left each time a part is The spot price of steel has doubled since 2007.
4
FORD World June 2008
Teams using ONE
Ford save money,
deliver results
By Jessica Thiringer
FORD World
As ONE Ford becomes a part of our corporate culture, employees
are using its principles and behaviors to deliver business results.
Among those integrating ONE Ford into their workgroups are
Powertrain Controls and the Lincoln MKS Team.
Located in both Dearborn and at the Dunton Technical Center
MKS team members: (front row) Michael Sprague, group
in England, the engineers and technicians in Powertrain Controls
marketing manager; Pei-Wen Hsu, marketing manager; (back
recently decided they were doing repetitive work designing separate
row) Gary Knoerl, pricing analyst; Kristen Smolen, retail training
software interfaces for engine control, transmission and vehicle
manager and a Sangria Red MKS.
system controls.
In Marketing, Sales and Service, the Lincoln MKS Team in
They were also relying heavily on suppliers to create custom
Dearborn took a fresh approach to accepting customer orders for
software to make the subtle changes that make the performance of
the new MKS model.
Ford vehicles unique.
Working together with Production Planning,
Now, by coding more
they opened the order bank for the MKS the
software in-house for global use
moment the car was revealed at the Los Angeles
with existing supplier software,
Auto Show last November, allowing vehicles to be
they’ve achieved significant cost
ordered a full seven months before Job #1, instead
savings. Suppliers will continue to
of just two or three months prior.
provide the hardware and provide
Through careful coordination, the team was
common software, thus leveraging
Introduced in January, ONE Ford balances
able
to increase production of all the key features
Ford’s economy of scale to their
“One Team, One Plan, One Goal” and the Ford
and
options
that dealers and customers wanted,
advantage, a win-win solution for
Expected Behaviors necessary to achieve the
said
Michael
Sprague, group marketing manager,
both the company and suppliers.
company’s plan. For more information, please
Lincoln
Mercury
Marketing.
“We used to have multiple
visit Ford’s internal site, www.one.ford.com.
“From the start, we are building the right
strategies, but where we’re headed
These stories represent two of the many
vehicles,” said Sprague, adding that the team
in the future means we need
examples
of employees using ONE Ford to
exceeded its goal of 5,000 orders sold before the
one global plan that is easily
deliver the business plan. To share a story,
Job #1 date.
maintained across the company
please e-mail: [email protected].
In addition to building vehicles exactly as
and one that allows for updates as
ordered, the process provided early data on what
technology increases,” says Brian
options and features were most popular. That meant the team was
Wolfe, director, Powertrain Engineering. “For the first time in my
able to secure the correct number of parts from suppliers – and
26-year career, we truly are working through strategies together as
closely plan production and capacity.
one team on a global scale.”
“ONE Ford strengthened the thought that our team could work
Powertrain Operations plans to include similar work in Brazil
together,” said Pei-Wen Hsu, manager, Lincoln Car Marketing.
and Asia Pacific and Africa.
Huw Thomas (L), Alasdair Gillespie and Steve Rougier (R),
product development engineers, Powertrain Engineering, at
Dunton Technical Center.
Jahnavi Mehta (L) and Mike Murphy, product development
engineers, Powertrain Engineering, collaborating on a
powertrain control module.
FORD World June 2008
5
Advertising campaign
participant trades
Honda for Ford Edge
By Rebecca Kavanagh
FORD World
Before she was approached to participate in Ford’s new “Townto-Town, Friend-to-Friend” ad campaign, Christine Wall thought
the only thing the company made was trucks. She had never even
heard of the Ford Edge.
“When they showed me the car I’d be
test-driving, I was shocked,” says Wall. “I
said, ‘That’s a Ford?’”
But Wall, a Windsor, Calif., financial
planner, was pleasantly surprised
throughout her weeklong experience and
loved everything about the Edge. When the
week was up, she was sorry to see it go – and told her husband Mike
she thought they should get one.
They test-drove other vehicles in its class, including a Honda
CR-V, a Nissan Murano, a Mazda CX-7 and a Subaru Tribeca before
deciding the Ford was their favorite.
In late April, Wall, who, with the exception of one GM vehicle,
had always owned imports, traded in her 2006 Honda Civic on a
brand-new Edge.
“I think I would have been perfectly happy to keep driving my
2006 Honda had I never tried the Edge…but it was just such a
change in the driving experience for me,” says Wall.
“Ford has truly helped me enjoy my time on the road,”
she said.
‘Drive one’ details
On April 8, Ford debuted “Drive one,” a national marketing
campaign that highlights the work of 400-plus Ford employees,
thousands of hours of research and production, as well as
dealer insights, to underscore to consumers its leadership in
quality, safety, green and smart technologies.
Along with “Drive one,” Ford dealers around the country
are using a complementary series of television, print and
digital ads built around the theme “Town-to-Town, Friendto-Friend.” Those stem from earlier this year when Ford
approached owners of competitive vehicles in Marietta, Ga.,
and Windsor, Calif., asking them to drive a Ford for a week
and then pass it on to a friend to try.
Visit www.forddriveone.com for more information.
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FORD World June 2008
Ford goes to stores,
conventions for ideas
By CHRIS RAHI KASSAB
FORD World
Ford is leaving nothing to chance to discover what vehicle
technologies will satisfy customers today but, more importantly,
what will surprise and delight them tomorrow.
Many of Ford’s newest vehicle features – like Ford SYNC™ and
soon-to-be-released SIRIUS® Travel Link™ – reflect the growing
influence of the burgeoning consumer electronics industry.
Inspiration for new ideas comes from a number of sources,
said Jim Buczkowski, director, Electrical and Electronics Systems
Engineering. One is the Consumer
Electronics Show (CES), held annually in
Las Vegas.
“When we go to trade shows like CES,
we can see the trends,” he said. “Then we
ask ourselves, ‘How can we project those
trends into what people are going to want
in their cars?’
“We get a lot of ideas for new vehicle
technologies from simply observing what people are shopping for at
Best Buy or Circuit City,” said Buczkowski.
And customers are spending a lot of time and money on
electronics. A recent study by the Consumer Electronics Association
(CEA) found that sales of in-vehicle consumer electronics alone
Along with traffic, weather and more, the SIRIUS Travel Link in
this 2009 Ford F-150 can find the cheapest gas.
– such as navigation systems, satellite radio, HD radio and DVD
players – are expected to grow at a rate of 13 percent this year, to
more than U.S. $12 billion.
U.S. automakers are wise to take notice, according to David
Cole, chairman, Center for Automotive Research.
“The idea is that you have to stay at the lead of technology,
whatever it is. One of the obligations of an auto manufacturer is to
foresee where people are going to want to go even before they really
know they want to go there,” said Cole, who gives Ford kudos for
being first to market with SYNC.
“SYNC bridges the gap between the car and bringing in the
Internet and other forms of communication,” said Cole. “I think
that’s a real step forward.”
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8
FORD World June 2008
DOUBLE FEATURE
Here comes Flex and MKS – two surefire summer hits
By Kristopher Spencer
B
FORD World
lockbuster season is
upon us, and Ford
Motor Company has
two potential hits
being released this summer.
One’s the automotive equivalent of a hip
family film that takes audiences by surprise
and generates great word-of-mouth while
the other is like one of those rare prestige
pictures that combines sophisticated
elegance with high-tech wizardry.
Together, the 2009 Ford Flex and 2009
Lincoln MKS are expected to do “boffo”
business when they premiere in dealerships
this summer.
“This is a very exciting time for product
development at Ford,” said Frank Davis,
executive director of Product Programs for
North America. “So far, the launches are
going great. Between Product Development,
Manufacturing, Purchasing and Supplier
Technical Assistance (STA), the focus on
team work, execution and high quality is
simply outstanding.”
Davis described the Flex as Ford’s next
big leap in style and quality, and the
Lincoln MKS as the next great Lincoln
flagship. Both vehicles are leading the
way for upcoming launches of the new
Ford F-150 and powertrain upgrades for
the Ford Escape and Mercury Mariner,
plus launches of the Ford Fusion, Mercury
Milan and Lincoln MKZ later this year.
This torrent of new products is further
proof of Ford’s ongoing effort to accelerate
product development with the aim of
having 70 percent all-new or significantly
freshened vehicles by the end of 2008 and
100 percent new vehicles by 2010.
“Having this much great product in the
pipeline is without precedent,” said Davis.
“Despite the intensity of the workload,
the launch teams and the workforce are
really excited about delivering
these great products for our
customers.”
Bill Russo, Ford director
of Manufacturing, added
that loads of planning, training and refinement of the
Quality Operating System were
done up front to ensure smooth launches.
“It’s great to see a ONE Ford spirit and
attitude result in such fine teamwork,”
said Russo. “In Oakville, our recent CAW
negotiations have helped us add capacity
for the Flex, so we’re well prepared to meet
increasing market demand for crossovers.
And, our Chicago
team is very
excited about building the Lincoln MKS,
which will be a great product for Lincoln
showrooms and luxury car customers.”
Both products already have earned great
advance reviews from dealers and members
of the press alike.
A Motor Trend blogger hailed the Flex as
“a serious market contender” with “strong,
flexible packaging” and “appealing style and
utility.” And, The Windsor Star affirmed
that “the daringly designed Flex deserves
to bring Ford increased respect, not to
mention greater sales punch.”
Seeing
the
Lincoln
MKS for the first time,
Dan Marks, owner of
Libertyville Lincoln
Mercury, described it
as “an exciting new
product that customers
will really want and love.”
And an early notice in ForbesAuto.com
drew attention to the Lincoln MKS’s bold
design, heralding it as “not your grandpa’s
Lincoln.”
“The Flex and MKS will retain great
pride for our Oakville and Chicago assembly
plants,” said Russo.
FORD World June 2008
9
distinctive s
“The Flex is like nothing else on the road, and it
defies being categorized. I have a feeling that
Flex is going to appeal to a group of customers
who feel absolutely the same way about
themselves.”
– Jim Farley, Ford group vice president,
Marketing and Communications
Available five-quart refrigerator in
second-row console
Four-window Vista Roof
Recessed rocker panels for ease of
entry and exit
10
FORD World June 2008
Ambient Lighting in console,
footwells, cupholders
Second row seats with first-class
legroom and footrests
style
some of the cool things
about the 2009 Ford Flex:
Quieter interior than an Acura MDX, Toyota
Highlander or GMC Acadia*
• According to Ford tests
Standard Safety Canopy™ side curtain
air bags with roll-fold technology
Next generation keyless entry
keypad “hidden” on driver’s side
B-pillar
Easy Fuel™ capless fuel filler
system
Standard Advance Trac® with
RSC® (Roll Stability Control)
Sony 5.1 Surround Sound
Audio System
Ford SYNC™ with 911 Assist
and Vehicle Health Report
Voice-Activated Navigation with
SIRIUS® Travel Link™ supplies
real-time traffic, weather, fuel
prices and locations, movie listings
and sports scores
Rear View Camera System
Advanced, fuel-saving 6-speed transmission
Award-winning 3.5-liter, 262-horsepower V-6
2009 ford flex
Built: Oakville Assembly (Ontario, Canada)
Engine: 3.5-liter V-6
Horsepower: 262 @ 6,250 RPM
Fuel capacity: 18.6 gallons
Drivetrain: Front-Wheel or All-Wheel Drive
Transmission: 6-speed automatic overdrive
Brakes: 4-wheel ABS; AdvanceTrac® with
RSC® (Roll Stability Control)
Wheels: 18-inch or 19-inch
Wheelbase: 117.9 inches
Overall Length: 201.8 inches
Overall Width: 88.8 inches
Seating capacity: 6 or 7 passenger
Towing capacity: 4,500 lbs. Class III
Base weight: 4,498 lbs (FWD);
4,661 lbs (AWD)
Fuel economy: 17 city, 24 highway
(FWD); 16 city, 22 highway (AWD)
Price: Starting at U.S. $29,995
inc. destination and delivery
FORD World June 2008
11
REFINED LUXUR
“The Lincoln MKS ensures a high level of
comfort for all passengers … coupled
with a comprehensive suite of
features and technologies … the
luxury experience that Lincoln
customers want and deserve.”
– Brett Wheatley, Lincoln Mercury
general manager
Bridge of Weir leather seats, heated
and cooled (front), heated (rear)
Easy Fuel™ capless fuel filler system
Intelligent Access with Push Button
Start
12
FORD World June 2008
Distinctive double-wing grille and
signature Lincoln design cues
Next generation keyless entry keypad
“hidden” on driver’s side B-pillar
RY
some of the stand-out features
on Lincoln’s new flagship, the MKS:
Dual-panel moonroof
Standard Safety Canopy™ side curtain air bags with roll-fold technology
Largest rear cabin in its class
Rain-sensing wipers
Voice-Activated Navigation with SIRIUS® Travel Link™ supplies
real-time traffic, weather, fuel prices and locations, movie listings
and sports scores
Forward Sensing System to aid parking
Rear View Camera System
Radar-based Adaptive Cruise Control
Adaptive Headlamps (HID) with
Auto High Beams
THX® Certified Audio System
with 5.1 Surround Sound
Fuel-efficient 6-speed
automatic with SelectShift
Exclusive fuel-efficient 3.7-liter
V-6 with 273-horsepower
(non-premium fuel)
Recessed rocker panels for ease
of entry and exit
Available All-Wheel Drive (AWD)
Class-exclusive available 20-inch
polished cast wheels
2009 lincoln mks
Wheels: 18-inch, 19-inch or 20-inch
Built: Chicago Assembly
Overall Length: 204.1 inches
Engine: 3.7-liter V-6
Overall Width: 85.5 inches
Horsepower: 273 @ 6,250 RPM
Seating capacity: 5 passenger
Fuel capacity: 20 gallons (FWD);
19 gallons (AWD)
Towing capacity: 1,000 lbs
Wheelbase: 112.9 inches
Drivetrain: Front-Wheel or All-Wheel Drive
Base weight: 4,127 lbs (FWD);
4,276 lbs (AWD)
Transmission: 6-speed automatic with
SelectShift
Fuel economy: 17 city, 24 highway
(FWD); 16 city, 23 highway (AWD)
Brakes: 4-wheel ABS; AdvanceTrac®
electronic stability control
Price: Starting at just over U.S.
$38,000 inc. destination and delivery
FORD World June 2008
13
Devices you
really want,
for less
Get $300 off the T-Mobile Shadow when
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As a Ford Motor Company employee, you can take advantage of these
special discounts with any qualifying new activation:
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Act now—this offer expires August 31, 2008 and is
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New activation and two-year agreement required for
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* Requires new activation on a qualifying rate plan with a two-year service agreement. Limited time offer subject to change without notice. Additional restrictions apply.
† Free Bluetooth headset not available on extranet.
Subject to credit approval; per-line activation fee, and other upfront and monthly charges and fees may apply—see representative for details. $200/line early cancellation fee & Regulatory Programs Fee (not a tax or governmentmandated charge) of 86¢ per line/month apply. Taxes approx. 6–28% of your monthly bill. See Pricing, Services and Device brochures, and T-Mobile’s Terms and Conditions (including mandatory arbitration) at t-mobile.com, for rate
plan information, charges for features and services, and restrictions and details. Service not available everywhere; for details see Coverage Maps at t-mobile.com or visit a T-Mobile store. Rebate/Discounted Phone Offer: Discounted
phone limited to specific model shown. Supplies may be limited and offer may not be available at all dealer locations. T-Mobile reserves right to substitute different phone models of equal or greater value. Customer must remain on
qualifying rate plan at time mail-in rebate is processed. Rebate takes up to 8 weeks. Visit store, see rebate form or contact T-Mobile Customer Care at 1-800-937-8997 with questions. T-Mobile and the magenta color are federally
registered trademarks of Deutsche Telekom AG. stick together is a federally registered trademark of T-Mobile USA, Inc. © 2008 T-Mobile USA, Inc.
Untitled-1.indd 1
5/22/2008 7:14:05 PM
Move From Renter To Homeowner
Realize your financial goals with The Employee Mortgage Program®,
an exclusive home financing program designed to smooth your road to
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Take advantage of The Employee Mortgage Program and receive:
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1-800-644-8083
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1. The Gift Choice promotion and other benefits through The Employee Mortgage Program® cannot be combined with the benefits of The
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change or may be withdrawn at any time without notice. A gift list can be obtained by calling 877-533-4521 or by going to
www.mygiftchoice.com. Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2008 Wells Fargo Bank, N.A. All rights
reserved. #58525 5/08-8/08
14
FORD World June 2008
6-speed transmission
improves fuel economy
By John Fossen
FORD World
To help reduce greenhouse gas emissions and improve fuel
economy for customers, Ford Motor Company is fitting 2009
Ford Escapes and Mercury Mariners with the automaker’s newest,
advanced 6-speed automatic transmission.
The new 6F35 front-wheel-drive transmission offers a 4 to 6 percent improvement in fuel economy versus conventional
four- and 5-speed automatics – and it
improves acceleration.
“With a greater gear span, the 6F35
allows the engine to operate at more
optimum combinations of speed and load to meet certain
driving conditions,” said Craig Renneker, chief engineer for new
automatic transmissions, Ford Powertrain Operations. “The new
transmission also enables the engine to run at lower speeds on the
highway, which aids fuel economy.”
The 6F35 will be mated to a new 2.5L I-4 engine and a
power-improved 3.0L V-6 in the 2009 Escape and Mariner. The
engines offer power increases of 17 horsepower for the I-4 engine
and 40 horsepower for the V-6, but also boost fuel economy
by one mpg when mated to the new 6-speed transmission. The
Ford’s new 6F35 transmission is manufactured with the help of
Romel Attenberry at the Van Dyke Transmission Plant in Sterling
Heights, Mich.
2009 Mazda Tribute also will feature the 6F35, as will two other
vehicles early next year.
The new 6-speed offers numerous technologies and design
features that increase durability, performance and quietness plus
smoother, quieter, more precise shifts.
The new 6F35 6-speed automatic transmission is assembled
at Ford’s Van Dyke Transmission Plant, which also produces the
6F50 6-speed automatic in 2008 models of the Ford Taurus,
Taurus X, Edge, Mercury Sable, Lincoln MKX and 2009 Ford Flex
and Lincoln MKS.
FORD World June 2008
15
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or attachments not included in price. © 2008 CNH America LLC. All rights reserved. New Holland and CNH Capital are registered trademarks of CNH America LLC.
07VZW0013_Ford_World:magazine
11/12/07
4:28 PM
Page 1
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FORD World June 2008
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Q&A: carl edwards
Ten questions with
Ford NASCAR star
Carl Edwards
By Dan Zacharias
F
FORD World
ord NASCAR star Carl Edwards is one of
the most popular drivers on the circuit. The
driver from Columbia, Mo., is expected to
be one of the contenders for the NASCAR
Sprint Cup title.
Q: You recently signed a multiyear contract with Roush Fenway
Racing. Was your loyalty to Ford one of the reasons?
A: I like everyone at Ford, and
right now, Ford is in a position to
do some great things, and I just
want to be a part of that. I want
to be there when we plant our flag
back where it should be.
Q: What do you drive as your
personal vehicle?
A: Usually, it’s an F-150. I bought
my mom a Mustang a couple of
years ago and Jack Roush put the
Stage 3 kit on it, so sometimes I’ll
snag that from mom.
Q: You recently spent some time
with the legendary driver David
Pearson at Darlington. What
was that like?
“I like
everyone at
Ford, and
right now,
Ford is in
a position
to do some
great things,
and I just
want to be a
part of that.”
A: He’s a wild man. He’s hilarious.
– Carl Edwards
He’s still extremely competitive
and even though there’s a generation gap, it’s wild to see the
similarities and his outlook on things.
Q: So even if the generations and cars are different, the idea is
the still the same, to go faster than everybody else?
A: Oh yeah, competition is competition. All he talked about was
wanting some better tires so that he made sure he could be as fast as
I was for the media event.
Q: You’re one of the most recognizable drivers in the sport, in part
because of commercials for such sponsors as AFLAC, Claritin
and Ford. Did you ever think you’d be doing stuff like this?
A: No way! Ten years ago, I hadn’t even raced a pavement race.
Before that, I raced with my dad and my buddies and we ran
15-lap features on dirt. This was just a dream, so it’s very cool to
be doing it.
Q: Besides racing and commercials, you also have your own record
label. How’d that come about and what does it mean to you?
A: We started Back40 Records with the idea to help local artists (in
Missouri). We created this small studio and let the artists come in
and do what they want. We’ve made one album so far and we got it
on iTunes and the second album will be out within the next month
or two. Even on that small scale, it gives me a (business) perspective
that’s very valuable.
Q: You say you’re not musical but you do play the guitar?
A: I play the guitar, just barely. I’m really not very good at it, but
I’ve had fun with it.
Q: Outside of racing, you do mountain biking and weightlifting. How do you manage to fit it all in?
A: The number one thing that helps me with my time is my
aircraft. Being able to fly where I need to be saves a lot of time,
but the number one priority is my health and fitness. That directly
relates to how well we run on the race track. So my priorities are
to be in the best shape I can be to drive these race cars mentally
and physically.
Q: What’s the one exercise that you just hate doing in your
workouts?
A: The worst things are the lunges. That’s the exercise that I hate the
most. It’s terrible. I do not like it.
Q: Final question: What’s your favorite movie?
A: While I was growing up, I think I knew all the words to Smokey
and the Bandit. I thought, ‘Here’s a guy who drives around at high
speeds with a good-looking woman in the passenger seat.’ That’s
a pretty cool movie when you’re growing up. One of the neatest
films I’ve seen in a while is Good Night And Good Luck, the George
Clooney film about a paradigm shift in media and the way they
report things. I thought that was a cool movie.
FORD World June 2008
17
global notes
Ford of Europe notches another strong sales month
Ford of Europe
continued
its
momentum with
another
strong
sales month in
April. Sales volume
grew in 14 of
19 Euro markets
and market share
increased in 16 The Ford Focus in Europe
of those 19, said
Ingvar Sviggum, vice president, Marketing, Sales and Service. Sales
in France and Germany were up 27 and 25 percent, respectively, and
Ford leads the market in Spain through April, another first. The new
Focus was Ford of Europe’s top-seller in April, followed by the Fiesta
and Mondeo. In all, sales in the 19 Euro countries were up by 6.4
percent, giving Ford a market share of 8.1 percent
.
New Kuga model
set to strengthen
retail sales
The launch of Ford’s
new crossover, the
Kuga, will strengthen
the appeal in Europe of
the Blue Oval, which
The new Ford Kuga
has seen popularity
rise by more than 6 percent this year among private car buyers.
The Kuga goes on sale this month in the expanding compact 4x4
segment. With the lowest CO2 emissions in its segment, the Kuga is
expected to be another winner with retail customers. The new Kuga
brings added strength to Ford of Europe’s lineup, led by the Ford
Focus and Ford Mondeo. The retail demand by private customers
reflects a trend from the corporate fleet sector, with retail accounting
for 80 percent more Mondeo sales than a year ago.
Company aids relief efforts in China, Myanmar
Fleet World bestows triple honors on Ford, models
In response to the May
12 earthquake in China,
Ford Motor Company has
donated relief funds plus
seven Ford Transit vehiclesturned-ambulances to the
China Red Cross teams
working in the stricken
Wenchuan (Szechuan)
province. Along with its
joint venture partners, the
company’s donation was
more than U.S. $770,000 Chinese rescue workers
– and food and clothing drives continue at Ford operations in China.
Ford Fund matched employee donations up to $72,000, which was
reached within five days. Ford Fund also donated $50,000 for the
relief of the May 2 cyclone in Myanmar (Burma), although Ford
does not have operations in the country. Ford employees can donate
to relief efforts in both countries at www.globalgiving.com where
funds can be earmarked for either or both efforts.
The 2008 Fleet
World awards have
honored Ford Motor
Company as Fleet
Manufacturer of the
Year. The leading fleet
industry publication
Ford S-MAX
in
the
United
Kingdom covering every organization in the U.K. with 15 vehicles
or more, also gave awards to the new Ford Kuga (Best 4x4) and to
the Ford S-MAX (Best Large Multi-Purpose Vehicle). The awards
are presented annually to the manufacturer achieving the highest
possible level of excellence in this sector.
Ford Transit ambulances head to Wenchuan.
18
FORD World June 2008
Volvo’s Powershift increases fuel economy and
performance
The new Powershift
six-speed transmission being offered on
the two-liter turbodiesel Volvo C30, S40
and V50 significantly
increases fuel economy
compared to a con- Volvo C30
ventional automatic.
“Powershift contributes to a fuel consumption saving of about
8 percent,” said Magnus Jonsson, Volvo’s senior vice president,
Research and Development. Developed with transmission partner
Getrag, the new Powershift also increases driver comfort and brings
higher performance, said Jonsson.
calendar
June
July
June 10 and 17:
July 12:
Ford Amateur Astronomy Club Spring
Sky Show (Dearborn)
Ford Amateur Astronomy Club
Beginner’s Night (Brighton, Mich. and
Brownstown Township, Mich.)
June 10 - 11
Bone Marrow Drives (Dearborn)
Ford Motor Company is holding bone marrow
drives to give the gift of life. Donors do not
have to be related and joining the registry is as
simple as a swab from the inside of your cheek.
Later, if there’s a match, the donation can be
made through a simple blood draw. Participants
should be between 18-60 and in general good
health. The Dearborn, Mich., drives are June
10, 11 in the Building 3 cafeteria, Ford Product
Development and July 30, 31 in the North
Atrium, Ford Research and Innovation. Contact
Eric Trosko at (800) 471-3020, ext. 101.
June 12 - 15:
Bavarian Festival
(Frankenmuth,
Mich.)
FERA and the
Frankenmuth Civic Events Council invite you to
the 2008 50th Anniversary Bavarian Festival.
Print the certificate from the main page of the
FERA Web site (www.FERA.org) and present it
at the festival ticket booth in Heritage Park for
a three-day pavilion pass for $12 per person,
OR receive $1 per person off the regular
pavilion admission price Friday and/or Saturday.
Discounts do not apply to carnival rides. Lodging
available in Frankenmuth or Birch Run. Call
1-800-FUN-FEST (386-3378).
June 14:
Ford Runners’ Club Corporate Cup
Relays (Southfield, Mich.)
The winning Ford Runners’ Club takes part in
the Corporate Cup Relays against teams from
General Motors, Chrysler and others in a 10k
run, 5k run, 5k walk, sprint and distance relays
on June 14 from 7:45 a.m. – 3 p.m. Runners
and walkers of all skill levels are welcome.
Open to all Ford hourly, salary, agency and
supplemental employees and retirees. The site
is Southfield High School, 10 Mile and Lahser
Roads. Event helps raise funds for the Michigan
Humane Society and Southeast Michigan
Special Olympics. Contact Jeff Roggenbuck at
[email protected] or call 313-805-5757.
Weather permitting, Beginner’s
Night takes place at Island
Lake State Recreation Area
and Lake Erie Metropark,
on July 12 (also Aug. 9
and Oct. 4), from 7 p.m. to
midnight. Learn to use that new
telescope or see what the night sky has to offer.
Equipment and assistance will be provided to
new astronomers. The sites are the Spring Mill
Pond parking lot and picnic area, at the Island
Lake State Recreation Area, on Kensington
Road, south of I-96 between South Lyon and
Brighton and the south end of the Cove Point
picnic area, at the Lake Erie Metropark, on West
Jefferson Road, north of Huron River Drive, east
of I-75 in Brownstown Township. Annual or daily
Metropark Park pass required for entry into this
park. Contact Ken Anderson at KANDERS2@ford.
com, call 313-805-4600 or visit the Web site at
www.boonhill.net.
July 13 - 15
First Annual ‘Gathering of Ford
Retirees’ (Canadian Lakes, Mich.)
Join the Canadian Lakes Ford Club for all
or part of a three-day, two-night event of
golfing, swimming, tennis, horseback riding,
Soaring Eagle Casino play or just relaxing in
the residential and recreational community of
Canadian Lakes, Mich. Ford retirees can mix and
mingle in a wonderful summer activity setting
just three hours from Detroit and 1-1/2 hours
from Traverse City. This event coincides with the
end of the Traverse City Cherry Festival. Activity
and accommodation details are available by
contacting St. Ives Resort at (231) 972-4837 ext.
239, by visiting www.StIvesGolf.com and clicking
on the Ford Blue Oval or calling Ken Reuther at
(231) 972-8819. Don’t delay – space is limited.
July 27:
All Ford Car Show (St.
Louis, Mo.)
Fords Unlimited is having
its 22nd All Ford Car Show
at J.S. McDennell Park. For
more information, contact Jim Biermann at
314-608-3103 or click to www.FordsUnlimited.
EDITOR'S NOTE
Ford Amateur Astronomy Club’s Dennis Salliotte,
Bob Clubb and Ken Anderson present the
“Spring Sky” show in the Henry Ford Community
College Planetarium. Shows are free and first
come, first serve. Doors open at 7:15 p.m. and
close at 7:30 p.m. There will also be post-show
binocular highlights outside in the Science
Building parking lot and an on-campus “Tour
of the Solar System.” Henry Ford Community
College is at 5101 Evergreen, Dearborn, Mich.
Contact Ken Anderson at [email protected]
or call (313) 805-4600.
Model T events:
As Ford Motor Company prepares to
celebrate the 100th anniversary of the
Model T, many events across the country
are showcasing the “car that put America
on wheels.” To help you plan, here’s a list:
June 13 - 14:
Petite Jean Swap Meet, Morrilton, Arkansas
Contact: David Ragsdale, Arkansas Tin Lizzie
Model T Club (479) 970-3461
www.arkansastinlizzies.com
June 20 - 22:
Model T Tour, Macon, Missouri
Contact: Illiamo Model T Club
(660) 866-2211 or (660) 766-2404
July 11 - 13:
Model T & Classic Car Show, Ceresco, Nebraska
Contact: Doug Swanson, Swanson Ford Model T
and Classic Car Show (888) 870-0957
July 17 - 19:
World of the Model T Conference, Dearborn
Contact: Henry Ford Museum (800) 982-6125
July 20 - 26:
Model T Centennial Party, Richmond, Indiana
Contact: Model T Ford Club of America
(866) 825-9878
July 28 - Aug. 1:
Doughty 500 Model T Tour, Chetek, Wisconsin
Contact: www.doughty500.com
July 30 - Aug. 3:
Air Venture 2008, Oshkosh, Wisconsin
Contact: (920) 426-4800
Aug. 2:
Model T Anniversary, Spencer, North Carolina
Contact: Bob Hopkins, North Carolina
Transportation Museum
(704) 636 -2889, ext. 256 or www.nctrans.org
Aug. 15 - 16:
Woodward Dream Cruise Model T Display,
Ferndale, Michigan
Contact: www.woodwarddreamcruise.com
Please send information on your
local upcoming Ford-related
events to [email protected]
Aug. 29 - 31:
20th Annual Ohio Model T Jamboree, Jackson, Ohio
Contact: Richard Wells, Ohio River Valley T’s
(740) 820-8381
FORD World June 2008
19
B a c k Pa g e
They said it
“Drum roll, please.
The number one
vehicle choice of taxi
buyers in the Big
Apple was the Ford
Escape Hybrid, with
a whopping 845 units
out there pounding the
pavement....”
– AutoblogGreen, April 28
IOWA FARMER SURPRISED
BY 9 MILLIONTH MUSTANG
Iowa soybean farmer Thomas Krumm had
no idea he’d end up owning a piece of history
– he just wanted a new blue Ford Mustang GT
convertible.
Krumm, who lives in Story City about 45 minutes
outside Des Moines, didn’t know his was the 9 millionth Mustang until he
learned of it in a phone call with his local dealer on May 5.
“I’m glad (dealer) John Gookin called and told me about this or else I’d have worn my
scrubby work boots,” Krumm said at the celebration the next day. “Normally, I drive a Ford
F-150 truck because I’m a farmer, so this will be my weekend car.”
The Iowa man got interested in Mustangs through his daughter, Rachel, who saved
enough money to buy her first Mustang at 17. A member of the Iowa National Guard, she
leaves this month for a tour of duty in Iraq.
Krumm’s special steed was built on the afternoon shift at the AutoAlliance International
plant in Flat Rock, Mich., on April 16.
He should feel right at home in his new Mustang – its seats are made from the auto
industry’s first use of soybean-based flexible foam.
Baywatch duty
“The 2008 Ford Edge lives
up to its name. Its eyecatching design gives it a
distinct edge over other
five-passenger vehicles
in many ways … sharp
styling … but the interior
is where the Edge really
shines.”
– Tom Keane,
San Francisco Chronicle
“The main selling points
(of the Taurus X) are its
high safety ratings and
roomy third-row seat …
the handling is up for
whatever the driver is
likely to throw it into …
definitely a more viable
product....”
– Joe Wiesenfelder,
Boston Globe and cars.com
20
FORD World June 2008
Ford Motor Company has presented
the Los Angeles County Lifeguard Service
with the first 10 of a fleet of 45 ecofriendly Escape Hybrids with Intelligent
four-wheel drive, specially equipped for
rescue patrol along 72 miles of Southern
California beach.
Ford Escape Hybrid on lifeguard duty
Ford added a roof rack, front seat
radio rack and a storage box for medical
equipment to the bright yellow vehicles.
The new Escape Hybrids also provide
better mileage, headroom and visibility
than the agency’s current Nissan Frontier
pickups. Like Mike, Mitch, C.J. and
Caroline from the TV show Baywatch,
they also look good in slow motion.
Fascinating Fact:
Grilling a backyard hamburger
produces as much smog-forming
emissions as driving a Partial Zero
Emissions Vehicle (PZEV) for three hours
or 180 miles. Sold in states with California
Dennis Ross
Gary Haggart
A clip job – in support
When engineer Gary Haggart went
bald during chemotherapy, fellow workers
at the Rawsonville, Mich. components plant
decided to show their “one team” spirit
in a visible way – by getting their heads
shaved in solidarity.
More than a dozen hourly and salaried
employees took part in the clip job and,
through pledges, raised U.S. $3,000 for the
American Cancer Society.
“He’d lost all his hair so we figured we
could do that, too,” said area manager
Seldon Swain. Organizing the in-plant
barber shop and lunch were Dennis Ross,
Greg Hounshell and Lynn White, while
Mike Boetcher captured the scene.
emissions rules, Ford’s PZEVs
include the Focus, the Taurus
and Sable, the Taurus X, the
Escape and Mariner Hybrids
and the Fusion and Milan 2.3 liter with
automatic transmissions – all of which
are actually cleaner than some hybrids.
give to dad. save 15%.
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