PAGE 52 READERS’ CHOICE AWARDS 2013 Gold – New Car Sales, Used Car Sales and Service Center Roger’s Ford Lincoln Dealer Roger’s Ford Lincoln Dealer took home the trifecta of wins in new and used car sales and service. The business, which has earned gold and silver stars in the past, bases its success on the philosophy locally-empowered customer satisfaction. “We just try to take care of the customer, bottom line,” said Beau Moore, new car and truck sales manager. “We are a locally owned company for about 50 years. The owners empower us to take care of the customers.” Top sellers are the F-150 and F-250 trucks and Focus and Fusion cars, both newly-designed, fuel efficient and safe. “We won’t take advantage of customers because of the boom we are in. We want to give a customer a fair deal regardless of what the economy is doing,” he said. James Strawbridge, used car sales manager, echoed Moore. “Number one priority at Roger’s Ford is customer satisfaction and that’s what we strive for,” he said. Filling a sales lot with clean, mechanically sound vehicles is challenging, especially seeking out those with higher end op- tions like leather, navigation and sun roofs, which are customer favorites. Certified pre-owned Ford and Lincoln products come with individual warranties. Fords are warranted for 12 months or 12,000 miles, whichever comes first. Lincolns are comprehensively warranted for six years or 100,000 miles on more than 500 components. “If a car has problem we didn’t know about, we definitely get it in and get it taken care of,” Strawbridge said. “Customer satisfaction is our number one priority.” In the service department, Manager Jacob Klein works with customers in a different way because often a vehicle must be left over night or for several days for repairs. A customer may borrow one of two vehicles available for that purpose and a rental agency is available, too, he said. “It’s all about the team. The team is well trained, and you have to empower the team to make decisions to assist the customer. It helps a lot to have us right here in Midland,” Klein said. Roger’s Ford is adding on to its service department by adding “Roger’s Fast Lube expected to open in August. The maintenance business located on Brinson Street will offer oil changes, air and fuel filter changes, flat repair and state safety inspections. “I want every customer to have an excellent experience when they come into our dealership,” Klein said. In addition to construction of Roger’s Fast Lube, Moore said the dealership is scheduled for a face lift and installation of a new car wash to cut delivery time to new purchasers. “We know Midland’s watching us, and we don’t want to let them down. We want to provide a quality product at a good price without sacrificing customer service,” Moore said. Rogers Ford Lincoln 4200 W Wall St. Midland, TX 79703 (432) 694-8801; (800) 583-8801 8:30 a.m. to 6:30 p.m. Monday through Friday; 9 a.m. to 6 p.m. Saturday. 7:30 a.m. to 6 p.m. Monday through Friday; 9 a.m. to 5 p.m. Saturday. www.rogersford.com Thanks, Midland For Voting Us Best Chicken Fried Steak 432-686-2044 304 E. Florida Ave. • Midland, TX 79701 Remigio & Janie Mata, Owners Chicken Fried Steak • Steak Fingers • Coke Floats • And More