1. health and fitness
2. exercise

Arbonne PhytoSport
®
Key Selling Points
Prepare & Endure
Complete Hydration
After Workout
™
THE ARBONNE PHYTOSPORT STORY
®
™
The Arbonne PhytoSport Collection has been designed to deliver a competitive edge to both athletes and amateur activity
enthusiasts. The products in the collection can improve performance, enhance results, increase endurance and build confidence in
the body’s natural abilities.
The 3-step system has been created with both science-based and natural botanical ingredients to deliver results that are fueled
by nature. None of the products contain ingredients typically found in competitive lines, which some may be sensitive to, such as
whey, caffeine and soy, yet they offer professional level results.
All three PhytoSport products contain our proprietary Arbonne PhytoSport Blend of botanicals to fuel and support every workout,
every time. This consists of:
■■
Cayenne – Supports circulation
■■
Ginseng – Supports physical capacity and performance
■■
Turmeric – Supports joints and delivers antioxidant protection
ARBONNE PHYTOSPORT
®
■■
■■
■■
■■
■■
™
Sports Nutrition as a category had expected growth rate of
nearly 10% in 2014
Accounts for 4% of the $206 billion global consumer
health industry
■■
■■
■■
Set to outgrow all other major consumer health categories
through 2018
Reaching a new audience
Appeal to those who engage in rigorous activity as well as
young adults engaged in recreational and college level sports
■■
Increase the number of your male Business Builders
and Clients
Building business
Provide a new product line to fill the need for existing
Consultants and Clients looking for support through their
activities
Alternative beverage form – 39% of sports drink consumers
think sports drinks are a healthy alternative to soda and other
sugary beverages
BENEFITS OF BANNED SUBSTANCE CONTROL GROUP (BSCG)
CERTIFICATION
BSCG tests for more than 207 drugs banned by sporting groups including WADA, NFL, MLB, NHL, NBA, MLS, PGA, LPGA,
NCAA, and is the only certification provider to cover an additional 185 prescription and over-the-counter drugs not banned in
sport. BSCG also regularly tests products for label verification, identity and contaminants, and audits manufacturers for Good
Manufacturing Practices (GMP) compliance.
■■
■■
■■
BSCG tests for more banned substances in sport than other supplement certification programs and is the only program to include
testing for prescription and over-the-counter drugs not banned in sport, offering additional protection to our consumers.
Every batch of Arbonne PhytoSport products is Certified Drug Free by BSCG.
®
Consumers are provided a sense of comfort knowing that these products can be trusted to support performance, without causing
any kind of testing issues.
PREPARE & ENDURE
FEATURES
■■
Orange-pineapple flavored supplement provides simple carbohydrates that can be readily converted into functional energy
to sustain intensity and exertion for activity.
◊
■■
Supports oxygen delivery and a healthy blood flow during activity, ensuring the blood can move nutrients throughout the
body, as well as assist in removing waste such as lactic acid produced from muscle activity.
◊
■■
Features an antioxidant blend of vitamins A, C, and E to fight free radicals generated through physical exertion.
■■
Formulated for men and women 18 and older to support all levels of activity or competitive performance.
■■
Vegan-certified, formulated without gluten and artificial flavors, colors or sweeteners
◊
BENEFITS
■■
Arginine and citrulline help support nitric oxide levels in the blood that help support blood flow, which in turn helps
transport oxygen and nutrients to tissues, and waste products away from tissues to be excreted.
◊
■■
■■
Amino acids and nutrients help increase cellular energy output.
◊
Carnitine is an essential component of “the carnitine shuttle,” or the transport of fatty acids through the membranes of the
cells to be burned for energy. It assists with breaking down fat and converting it to energy.
◊
■■
Ribose supports athletic performance by boosting muscle energy.
■■
Vitamin B-12 helps support red blood cell formation and energy.
■■
◊
◊
Contains an exclusive blend of botanicals featuring cayenne, ginseng, and turmeric to support circulation, joint comfort,
and physical performance, as well as offering antioxidant protection.
◊
THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION.
THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE OR PREVENT ANY DISEASE.
◊
COMPLETE HYDRATION
FEATURES
■■
Contains a powerful blend of six electrolytes to support optimal hydration as well as levels of sodium, potassium, calcium
and magnesium that may be lost while sweating through physical exertion.
◊
■■
Supports the isotonic balance in your body, replacing fluids lost due to perspiration.
■■
Formulated to rehydrate cells, ensuring proper body function is maintained throughout vigorous workouts.
■■
Features an antioxidant blend consisting of vitamins A, C, and E to fight free radicals generated through physical exertion.
■■
Formulated for men and women 18 and older to support all levels of competitive activity.
■■
Tropical berry flavor; no artificial flavors, colors or sweeteners
■■
Vegan-certified, formulated without gluten
◊
◊
◊
BENEFITS
■■
Contains an exclusive blend of botanicals featuring cayenne, ginseng and turmeric to support circulation, joint comfort,
physical performance, as well as offering antioxidant protection.
◊
■■
Delivers bioavailable electrolytes lost from sweating, helping support hydration and muscle function.
■■
Magnesium helps maintain proper muscle function and good health.
■■
Sodium assists in maintaining appropriate fluid levels and helps replenish electrolytes lost during exertion.
■■
Potassium aids in muscle contraction and is essential for maintaining a healthy fluid balance.
■■
250 mg of ribose supports athletic performance by boosting muscle energy.
◊
◊
◊
◊
THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION.
THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE OR PREVENT ANY DISEASE.
◊
◊
AFTER WORKOUT
FEATURES
■■
Helps alleviate activity-induced muscle soreness and fatigue.
■■
Restores energy and supports muscle growth and recovery while helping reduce downtime between workouts.
■■
Add to the Arbonne Essentials Protein Shake or mix with water for a post-workout protein and nutrient boost.
■■
Formulated for men and women 18 and older to support all levels of competitive activity.
■■
Vegan-certified; formulated without gluten, artificial flavors, colors or sweeteners
◊
◊
®
BENEFITS
■■
Branched-chain amino acids leucine, isoleucine and valine help support muscle repair, alleviate exercise-induced muscle
soreness and promote recovery from normal exercise-induced muscle damage.
◊
■■
Pomegranate contains specific compounds called punicalagins that act as antioxidants to help to quench free radicals
generated from activity.
◊
■■
Contains an exclusive blend of botanicals featuring cayenne, ginseng, and turmeric to support circulation, joint comfort,
and physical performance, as well as offering antioxidant protection.
◊
■■
Turmeric supports joints and provides antioxidant protection.
■■
Calcium and magnesium support muscle function and recovery.
■■
Sodium and potassium help replenish electrolytes lost due to exertion.
■■
◊
◊
◊
Vitamin B-12 helps your body metabolize carbohydrates, proteins and fats, as well as support the formation of red
blood cells.
◊
THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION.
THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE OR PREVENT ANY DISEASE.
◊
SOCIAL MEDIA MARKETING TIPS
■■
■■
■■
■■
Use the official hashtag #PhytoSport on any images you post to Instagram to help get our new collection trending. This will also
be a great way for us to identify your posts and re-share them.
Reach out to your Clients who have previously ordered an Arbonne Essentials item using Facebook Messenger or email to inform
them of the new, targeted Arbonne PhytoSport products along with details on their features and benefits.
®
If your Client has previously ordered a Protein Shake Mix, Ready-to-Drink shakes, Greens Balance, or Arbonne Evolution
products, share with them that the new PhytoSport products follow the same great formulation as the products they love; they are
all vegan, gluten-free, and now deliver targeted results to help before, during and post workout.
™
If your Client has previously ordered an Arbonne Essentials supplement like Daily Power Packs or Energy Fizz Sticks, this is a
great time to share with them our easy 3-step PhytoSport system. Let them know that they can use our bestselling Protein Shake
Mix in addition to our PhytoSport products, Prepare & Endure, Complete Hydration and After Workout, to support a full-spectrum
nutritional routine.
FACEBOOK AND INSTAGRAM SOCIAL MEDIA TIPS
On Facebook you could post:
■■
■■
“The new Arbonne PhytoSport Prepare & Endure supports oxygen delivery and a healthy blood flow during activity, ensuring the
blood can move nutrients throughout the body as you workout. How are you preparing for your workout?” [link to your personal
website shopping page]
“Did you know that electrolytes regulate muscle function, hydration, blood pressure, and the rebuilding of body tissue? PhytoSport
Complete Hydration contains a powerful blend of six electrolytes to support optimal hydration as well as levels of sodium,
potassium, calcium and magnesium that may be lost while sweating. [link to your personal website shopping page]
On Instagram, create a series of photos and 15-second videos that will help your Clients understand the proper use of products
within the PhytoSport collection.
■■
■■
For example, show how to support physical activity with each of the three new products. First, show yourself scooping Prepare &
Endure into your Arbonne Shaker Cup. Then film some of your workout. You can use the selfie cam while you’re on the treadmill,
or show your route during a run. Be sure to film yourself using Complete Hydration during your workout segment. Lastly, show
yourself making your favorite shake and adding an extra scoop of After Workout. (Helpful hint: Use the time lapse feature on your
iPhone to speed up the process and fit your video into the 15 second limit.)
Follow up your video with a series of individual images of yourself using each product in the PhytoSport collection. In the caption,
include how you’re feeling using the products and a little bit about the taste.
SOCIAL MEDIA EDUCATION TIPS
■■
■■
■■
■■
Find educational material about active lifestyles by reading Mayo Clinic articles, available beautywellnessnews.arbonne.com.
When using Mayo Clinic articles, remember that it’s not acceptable for Arbonne or Independent Consultants to say or imply that
the Mayo Clinic endorses any Arbonne product.
Mayo Clinic articles are to be used on social media as supporting content in a larger content plan. If you need more help, see our
training on how to create a content calendar.
An acceptable use of a Mayo article on Facebook would be the following: “According to Mayo Clinic, it’s recommended that you
drink 2–3 cups of water BEFORE your workout, 1 cup every 15 minutes during and 2–3 cups for every pound of weight you lose
AFTER you workout! Stay hydrated! www.beautywellnessnews.arbonne.com ”
››
■■
This post is acceptable since it’s designed to inform the reader about healthy decisions without directly tying Mayo Clinic to a specific Arbonne product.
Also, it links directly to the article, not a shopping page.
A non-compliant use of a Mayo Clinic article on Facebook would be the following: “Did you know the Mayo Clinic says that to
help your muscles recover and to replace their glycogen stores, it’s important to have both protein and carbohydrates after your
workout? Add Arbonne PhytoSport After Workout to your protein shake to help recover. www.mywebsite.arbonne.com”
››
This post is non-compliant and unacceptable because it implies that the Mayo Clinic is recommending PhytoSport, makes a medical claim about our
product, and directly links to a shopping page.