Multifamily Industry Trends
Q4 2014
To request permission to use Kingsley data, please contact:
Peggy Robinson, Vice President of Marketing
770.908.1220 ext 244 | [email protected]
Overall resident satisfaction
Overall Resident Satisfaction
80%
78%
% Satisfied
76.1%
76%
76.2%
75.9%
75.7%
75.9%
75.8%
76.2%
75.7%
75.6%
76.4%
76.6%
75.4%
74%
72%
70%
2
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Overall resident satisfaction by market
Overall Resident Satisfaction by Market
Q4 2014
Q4 2013
100%
81%
81%
80%
79%
% Satisfied
73%
77%
75%
77%
76%
79%
80%
74%
60%
40%
20%
0%
Change
Atlanta
Boston
Chicago
Dallas
Denver
Los Angeles
Miami
New York
San
Francisco
Seattle
Washington,
DC
‐3.1%
+3.2%
‐1.7%
+1.6%
+0.7%
+0.4%
+1.1%
+3.4%
+0.2%
+0.5%
+1.6%
3
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Value for amount paid
Value for Amount Paid
80%
% Satisfied
70%
60%
59.4%
58.1%
57.6%
57.3%
57.3%
57.8%
58.4%
58.4%
58.1%
56.9%
56.0%
55.1%
50%
40%
30%
4
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Value for amount paid by market
Value for Amount Paid by Market
Q4 2014
Q4 2013
100%
% Satisfied
80%
58%
60%
58%
55%
58%
57%
52%
40%
49%
50%
53%
56%
55%
20%
0%
Change
Atlanta
Boston
Chicago
Dallas
Denver
Los Angeles
Miami
New York
San
Francisco
Seattle
Washington,
DC
‐4.8%
‐4.7%
+3.0%
‐0.5%
+3.8%
‐7.0%
‐4.1%
‐10.1%
‐6.6%
‐4.0%
‐4.3%
5
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Renter renewal intent
Renter Renewal Intent
70%
% Likely
65%
60%
58.5%
58.5%
57.5%
57.0%
56.1%
54.4%
55%
54.7%
54.9%
54.8%
53.8%
53.5%
53.4%
50%
6
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Renter renewal intent by market
Renter Renewal Intent by Market
Q4 2014
Q4 2013
100%
% Likely
80%
60%
59%
59%
55%
54%
52%
52%
52%
56%
53%
53%
55%
40%
20%
0%
Change
Atlanta
Boston
Chicago
Dallas
Denver
Los Angeles
Miami
New York
San
Francisco
Seattle
Washington,
DC
‐1.7%
+3.0%
‐0.2%
+1.2%
+1.3%
‐1.4%
‐6.0%
‐0.1%
‐0.8%
‐1.2%
‐2.8%
7
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Renewal decision factors
Top Renewal Decision Factors – Residents LIKELY to Renew
Q4 2013
Q4 2014
100%
18%
18%
19%
15%
26%
20%
20%
26%
34%
36%
38%
40%
42%
43%
46%
44%
44%
42%
40%
48%
60%
71%
73%
% of Respondents
80%
0%
Location
Rental rate
Community Community
management appearance
Apartment
features /
finishes
Security
8
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Floor plan
Community
amenities
Too much
trouble to
move
Pet policy
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Renewal decision factors
Top Renewal Decision Factors – Residents UNSURE of Renewal
Q4 2013
Q4 2014
100%
66%
60%
63%
15%
12%
16%
15%
19%
15%
19%
20%
21%
18%
22%
21%
22%
22%
20%
25%
25%
34%
40%
34%
% of Respondents
80%
0%
Rental rate
Location
Apartment
features /
finishes
Security
Community Community
management appearance
9
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Lease terms
Floor plan
Too much
trouble to
move
Community
amenities
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Renewal decision factors
Top Renewal Decision Factors – Residents UNLIKELY to Renew
Q4 2013
Q4 2014
100%
60%
60%
59%
Rental rate
Community
management
Apartment
features /
finishes
Location
Security
Community
appearance
10
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Other
Lease terms
13%
13%
Floor plan
10%
0%
11%
14%
13%
18%
15%
18%
15%
21%
19%
22%
21%
26%
25%
20%
30%
40%
27%
% of Respondents
80%
Community
amenities
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Living arrangement
Living Arrangement
Single living alone
Spouse/partner
Living with roommate
Single with children
Spouse/partner with children
80%
70%
% of Respondents
60%
50%
40%
30%
20%
10%
0%
17
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Age group
Age Group
80%
34 and younger
35 ‐ 54
55 and older
70%
% of Respondents
60%
50%
40%
30%
20%
10%
0%
18
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Length of residence
Length of Residence
80%
More than 1 year
Less than 1 year
70%
% of Respondents
60%
50%
40%
30%
20%
10%
0%
19
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Annual household income
Annual Household Income
80%
Under $40k
$40k ‐ $75k
Over $75k
70%
% of Respondents
60%
50%
40%
30%
20%
10%
0%
20
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Kingsley Solutions
Business intelligence for the real estate industry
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