1. No category

Multifamily Industry Trends
Q4 2014
To request permission to use Kingsley data, please contact:
Peggy Robinson, Vice President of Marketing
770.908.1220 ext 244 | [email protected]
Overall resident satisfaction
Overall Resident Satisfaction
80%
78%
% Satisfied
76.1%
76%
76.2%
75.9%
75.7%
75.9%
75.8%
76.2%
75.7%
75.6%
76.4%
76.6%
75.4%
74%
72%
70%
2
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Overall resident satisfaction by market
Overall Resident Satisfaction by Market
Q4 2014
Q4 2013
100%
81%
81%
80%
79%
% Satisfied
73%
77%
75%
77%
76%
79%
80%
74%
60%
40%
20%
0%
Change
Atlanta
Boston
Chicago
Dallas
Denver
Los Angeles
Miami
New York
San
Francisco
Seattle
Washington,
DC
‐3.1%
+3.2%
‐1.7%
+1.6%
+0.7%
+0.4%
+1.1%
+3.4%
+0.2%
+0.5%
+1.6%
3
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Value for amount paid
Value for Amount Paid
80%
% Satisfied
70%
60%
59.4%
58.1%
57.6%
57.3%
57.3%
57.8%
58.4%
58.4%
58.1%
56.9%
56.0%
55.1%
50%
40%
30%
4
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Value for amount paid by market
Value for Amount Paid by Market
Q4 2014
Q4 2013
100%
% Satisfied
80%
58%
60%
58%
55%
58%
57%
52%
40%
49%
50%
53%
56%
55%
20%
0%
Change
Atlanta
Boston
Chicago
Dallas
Denver
Los Angeles
Miami
New York
San
Francisco
Seattle
Washington,
DC
‐4.8%
‐4.7%
+3.0%
‐0.5%
+3.8%
‐7.0%
‐4.1%
‐10.1%
‐6.6%
‐4.0%
‐4.3%
5
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Renter renewal intent
Renter Renewal Intent
70%
% Likely
65%
60%
58.5%
58.5%
57.5%
57.0%
56.1%
54.4%
55%
54.7%
54.9%
54.8%
53.8%
53.5%
53.4%
50%
6
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Renter renewal intent by market
Renter Renewal Intent by Market
Q4 2014
Q4 2013
100%
% Likely
80%
60%
59%
59%
55%
54%
52%
52%
52%
56%
53%
53%
55%
40%
20%
0%
Change
Atlanta
Boston
Chicago
Dallas
Denver
Los Angeles
Miami
New York
San
Francisco
Seattle
Washington,
DC
‐1.7%
+3.0%
‐0.2%
+1.2%
+1.3%
‐1.4%
‐6.0%
‐0.1%
‐0.8%
‐1.2%
‐2.8%
7
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Renewal decision factors
Top Renewal Decision Factors – Residents LIKELY to Renew
Q4 2013
Q4 2014
100%
18%
18%
19%
15%
26%
20%
20%
26%
34%
36%
38%
40%
42%
43%
46%
44%
44%
42%
40%
48%
60%
71%
73%
% of Respondents
80%
0%
Location
Rental rate
Community Community
management appearance
Apartment
features /
finishes
Security
8
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Floor plan
Community
amenities
Too much
trouble to
move
Pet policy
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Renewal decision factors
Top Renewal Decision Factors – Residents UNSURE of Renewal
Q4 2013
Q4 2014
100%
66%
60%
63%
15%
12%
16%
15%
19%
15%
19%
20%
21%
18%
22%
21%
22%
22%
20%
25%
25%
34%
40%
34%
% of Respondents
80%
0%
Rental rate
Location
Apartment
features /
finishes
Security
Community Community
management appearance
9
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Lease terms
Floor plan
Too much
trouble to
move
Community
amenities
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Renewal decision factors
Top Renewal Decision Factors – Residents UNLIKELY to Renew
Q4 2013
Q4 2014
100%
60%
60%
59%
Rental rate
Community
management
Apartment
features /
finishes
Location
Security
Community
appearance
10
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Other
Lease terms
13%
13%
Floor plan
10%
0%
11%
14%
13%
18%
15%
18%
15%
21%
19%
22%
21%
26%
25%
20%
30%
40%
27%
% of Respondents
80%
Community
amenities
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Living arrangement
Living Arrangement
Single living alone
Spouse/partner
Living with roommate
Single with children
Spouse/partner with children
80%
70%
% of Respondents
60%
50%
40%
30%
20%
10%
0%
17
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Age group
Age Group
80%
34 and younger
35 ‐ 54
55 and older
70%
% of Respondents
60%
50%
40%
30%
20%
10%
0%
18
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Length of residence
Length of Residence
80%
More than 1 year
Less than 1 year
70%
% of Respondents
60%
50%
40%
30%
20%
10%
0%
19
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Annual household income
Annual Household Income
80%
Under $40k
$40k ‐ $75k
Over $75k
70%
% of Respondents
60%
50%
40%
30%
20%
10%
0%
20
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q4 2014
For permission to use Kingsley data, contact Peggy Robinson:
770.908.1220 ext 244 | [email protected]
Kingsley Solutions
Business intelligence for the real estate industry
The most successful firms in real estate rely on Kingsley Associates for cutting‐edge business intelligence solutions. With a depth and breadth of insight unmatched in the industry, we bring thought leadership and passionate client service to every engagement. Let us partner with you to unlock the value in your organization and its relationships.
RESEARCH
• Resident/tenant satisfaction assessments
• Employee/associate engagement programs
• Broker perception surveys
• Client and investor surveys
• Portfolio performance scorecards
• Time and motion studies
BENCHMARKING
• Compensation research
• Fund structuring and fee benchmarking
• Organizational structuring
CONSULTING
• Succession planning
• Competitive positioning assessments
• Strategic planning facilitation
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