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CHANGING LIVES.
BUILDING COMMUNITY.
TOGETHER.
PROGRAM & SCHOLARSHIP CAMPAIGN
Be a Hero
We are thrilled to announce The Salvation
Army Kroc Center’s 7th Annual HEROES
Program and Scholarship Campaign,
an effort that will bring a community of
dedicated volunteers together to meet
the goal of raising $95,000 to help more
than 2,000 neighbors in need.
In the coming year the Kroc Center
will offer scholarships to allow
children, families and seniors
to participate in programs that
encourage them to discover their
talents, and promote creativity,
wellness, spiritual discovery and
community engagement.
Joan Kroc’s vision was to provide worldclass programs to children, adults and
seniors in our service area, regardless of
their financial circumstance.
In order to continue changing lives we
need the support of the community
members like you!
Mrs. Kroc’s generous endowment pays
for 40% of the Kroc Center’s $9 million
annual budget. Her vision was that the
community would help generate the
remaining $5 million needed to balance
the budget each year through program
service fees, membership dues, and
donations to campaigns like this.
Join our efforts
to change lives &
build a stronger
community
Program & Scholarship Campaign
THE CAUSE
The program and scholarship fund
allows children, families and seniors to
participate in life-changing programs at
The Salvation Army Kroc Center regardless
of ability to pay.
For many recipients, scholarships
make a crucial difference in their lives
by providing basic needs including:
childcare during the summer so single
parents can work, exercise and wellness
to the ill and injured, support and
social engagement for the elderly and
emergency food to the poor.
Help us uplift our community by
making a true difference in people’s
lives.
at a
GLANCE
THE MISSION
6 Weeks April 15-May 27
100 Volunteer Campaigners
$
95,000 Campaign Goal
MAKING A
DIFFERENCE
I am so thankful for The
Salvation Army Kroc Center
for always helping me when
my family is in need. There’s
no other place like it. You give
so much when people are in
need and it’s such a blessing.
Thank you to everybody who
supports the Kroc Center.
HISTORY
2009
Heroes Campaign Started
564,000
$
Total Amount Raised Since 2009
12,000
T otal
Scholarships Awarded
-Family Resource Center Client
and Scholarship Recipient
When I found out we got
a Day Camp scholarship, I
knew my son’s life would be
changed. I knew his future was
in much better shape.
-Day Camp
Scholarship Recipient’s Mother
We are
Community
The Salvation Army Ray and Joan Kroc
Corps Community Center is a 12.4-acre
family support, education, recreation,
and cultural arts center, made possible by
a generous gift by the late philanthropist
Mrs. Joan Kroc. In keeping with the
mission and holistic approach of The
Salvation Army, the Kroc Center provides
opportunities that facilitate positive,
life-changing experiences through: art,
athletics, personal development, spiritual
discovery and community service.
The Salvation Army Kroc Center’s
facilities, programs and services
bridge the gap between potential and
opportunity for children and adults,
strengthen individuals and families, and
enrich the lives of seniors.
THE KROC CENTER
BUILDS COMMUNITY BY:
Offering meaningful programs regardless of income
Supporting our partner elementary schools
Enriching the lives of seniors
Strengthening families
Teaching children teamwork, values, and character
Providing opportunities for community engagement
Distinguishing ourselves with excellence and commitment to mission
Connecting people to opportunities for spiritual discovery
Serving with kindness compassion and excellence
THE SALVATION ARMY
KROC CENTER’S PURPOSE
In keeping with the mission and holistic approach of The Salvation Army, The Salvation
Army Ray & Joan Kroc Corps Community Center provides opportunities that facilitate
positive, life-changing experiences through: art, athletics, personal development,
spiritual discovery and community service. The Salvation Army Kroc Center’s facilities,
programs and services bridge the gap between potential and opportunity for children
and adults, strengthen individuals and families, and enrich the lives of seniors.
Mrs. Kroc
Joan Kroc, wife of McDonald’s founder
Ray Kroc, recognized this as a community
that was in desperate need of a safe
gathering place, a place with facilities and
trained professionals to nurture children’s
social skills, arts appreciation and athletic
potential. She described the Kroc Center
as being a beacon of light and hope in the
community.
MAKING A DIFFERENCE
The Salvation Army Kroc Center
scholarship fund has truly made a
difference for single parent Eugene
Clark and his eight-year-old son,
Marques.
Without family in San Diego to assist in
caring for Marques, Eugene
searched for a program
for Marques to attend
while he was out of school;
somewhere that would
cultivate his son’s interests
and expose him to a variety
After months of research and asking
around, Eugene learned about the Kroc
Center.
,” he said.
“We would not have been able to survive
this past summer without the Kroc
Center,” Eugene said. “Just being able
“Honestly, this place
is fantastic and I
mean that from the
bottom of my heart.”
of activities. Financial and
transportation struggles
loomed large, yet Eugene
was determined to find the perfect fit
for Marques.
After only one day camp session last
summer, Eugene was sold.
to bring him here and let him be able to
experience the interaction with the other
kids has changed him and the way he
goes through his life.”
Eugene feels kids can be kids at the Kroc
Center and not have to hang out in the
streets without any structured activities
or adult supervision. He believes the
community would definitely diminish
in so many ways if the Kroc Center did
not offer scholarships because it gives
the kids, whose families might not
otherwise be able to afford life-changing
opportunities, an alternative to the
streets.
“The streets are not a place where the
kids should be being raised. It’s terrible
out there,” Eugene said. “Kids need
some place to come to where they are
comfortable, where they can grow, where
there is a great amount of resources
to keep them guided to whatever they
choose to do in their lives.”
“I’ve never seen a
facility run this
wonderfully that
is set up for the
children.”
CHANGING
LIVES
Thanks to the community’s generous support of the
2014 Heroes Program and Scholarship Campaign, The
Salvation Army Kroc Center has provided:
646 weeks of Scholarships for Spring,
Summer and Winter Day Camp
Scholarships for swim and backyard pool safety
lessons to more than 325
local children
Scholarships for 294 memberships
2,000 emergency food boxes to the hungry
1,500
people in our community
Scholarships to more than
$125,000 in subsidized programs and
services for children, adults and seniors
Life-long memories to
186 children who
attended Day Camp on scholarship this Summer,
Reaching our goal
of raising $95,000 ensures unlimited
possibilities for youth in our community
at The Salvation Army Kroc Center.
many of them for more than one week!
More than $25,000 in scholarships for people
of all ages to engage in classes including music,
theatre, and fine arts.
The Heroes Campaign made all
Of this possible last year
Children spent the summer
meeting new friends,
swimming, playing sports,
doing art projects, learning to
skateboard and ice skate, and
engaging in character building
curriculum. Day Camp
scholarships provide a lifetime
of fond memories.
Parents witnessed their
child make the winning
basket for the Kroc Center
Youth Basketball team--but
more importantly watched
their humble reaction,
which demonstrated a
true understanding of
sportsmanship.
Children interested in acting
got a role in the Kroc Kids
Junior Theatre Company’s
production of “Annie Jr”.
Others learned to play the
piano or guitar, or had their
artistic talent nurtured in fine
arts class.
Seniors stayed fit in group
land and water exercise
classes, engaged in social
activities with one another,
took computer classes,
completed their taxes for free,
gardened with toddlers, and
developed new friendships.
Making an impact
$95,000
$2,500
ensures a variety of
possibilities for youth
in our community at
The Salvation Army
Kroc Center.
provides 16 children
with one week of
Summer Day Camp
memories.
The Salvation Army Kroc Center will
use your gift to make a meaningful
impact in your community.
$1,000
provides 12 children
the opportunity to
participate in the Kroc
Youth Sports League
$500
allows 4 children the
opportunity to join the
Kroc Center for a year.
or other after school
athletics programs.
COME SEE OUR PROGRAMS IN ACTION!
JOIN US FOR A GUIDED TOUR. CALL 619.269.1501 TO SCHEDULE YOUR TOUR TODAY!
$100
allows 2 children to
learn to swim with a full
session of lessons.
HOW TO
DONATE
DONATE In Person
In-person donations can be made at any Guest
Services desk at the Kroc Center.
DONATE ONLINE
Click the “Donate Online” button at
kroccenter.org to make your
contribution and see how close we are
to our goal.
TEXT TO DONATE
Text HERO to 71777 to easily make a
donation, become a fundraiser, sign-up for Heroes
updates, and track campaign progress from your
smartphone.
Making
a National
Impact
Mrs. Kroc entrusted The Salvation Army with $87 million
to build the first Kroc Center in the Rolando neighborhood
of San Diego. Sadly, she passed away a little more than a
year after it opened. She was so pleased with what was
accomplished here that she left $1.6 billion to The Salvation
Army to build centers like this across the country. Today, there
are 27 in different stages of development.
www.KROCCENTER.org