Download Report

USA
JANUARY | FEBRUARY
Vol 14 • Issue 1
message
Before we start the New Year, let’s take
a deep breath and pat ourselves on the
backs for a job well done! What a year!
L’ANZA has grown to historic new heights.
Salons everywhere are partnering with
the only independent, salon-only brand
that services your individual needs, now
and for the long run! Of course you’d
want to hitch your wagon to a brand that
is pulling for you, and aligned with your
goals. It doesn’t hurt that L’ANZA formulas
are specifically developed for stylists,
using proprietary healing technology,
resulting in superior results. We believe
your success is our success!
DAVID BERGLASS
President & CEO
innovation
I’ve noticed that as we get bigger and
our message gets louder, our actions and
efforts become more local. We are now
focusing on individual salons more than
ever! We are expanding our resources
with more and more Brand Consultants
and Educators to support your needs
locally. While others are cutting back,
we are growing – we want to provide all
the support we can.
L’ANZA Lifestyle App
The L’ANZA Lifestyle App for the iPad is officially
available in the Apple iTunes Store!
Download it Today!
• Learn the latest hands-on cutting & coloring
techniques in a new interactive fashion
• View the latest L’ANZA editorial vision
collections specifically designed for the iPad
• Catch up on the latest fashion trends and
latest news from L’ANZA
• Get the L’ANZA Lifestyle magazine digitally
delivered to your iPad
Download today @ www.lanza.com/apps
We are definitely expanding our reach
in other ways, too! We recently launched
our L’ANZA app (see below!) Stay on top
of news and education right from your
iPad! It’s a great foray into this new medium.
Another big news update: Education
Connection, our first ever global education
gathering, will be held in Miami, on May
4-6, 2014! Go to lanza.com/education/
connection, and reserve your spot now.
It will be an exciting, fun, and educationally
rich event!
So things are really moving on up here
at L’ANZA, and we have you and your
support to thank! Get your year started
right, and make it a strong one! Wishing
you the best for a healthy and happy
New Year!
international
Across the Globe
SWEDEN
L’ANZA Healing Artist
M icha el Da hl a nd
L’ANZA Sweden’s Johan
Arvidsson showcased
stunning designs from
our stage at Salon
Stockholmsmassän,
in Stockholm.
SWITZERLAND
Brand Consultant and Healing Artist Stephan
Perron visited one of our newest partners,
Mar well Distribution, headquar tered in
Switzerland. Upon his first color demonstration,
st yli sts were immediately surpri sed and
impressed with the wonderful condition of the
hair af ter Healing Color. Stephan raves,
“My trip to work with the Marwell team was
wonderful! It was a real privilege to meet
others who have such tremendous passion
for quality hair care products. L’ANZA is truly
healing hair throughout North America and
Europe!”
THE NETHERLANDS
Each year, L’ANZA Benelux treats their top accounts to a fabulous
New York City experience. L’ANZA US hosted a special event for
them at the breathtaking Top of the Garden. The LANZA Creative
Team presented a complete runway show, exploring looks from
the “Nouveau Punk”-influenced fashions and avant-garde hair
designs from New York Fashion week.
K E R AT I N H E A L I N G O I L
Lustrous Finishing Spray
FIRST with
Computer Optimized Spray
“COS” Technology
L’ANZA’s Exclusive “COS” provides
the finest aerosol hair spray
NEW!
purse size
•
•
•
•
•
•
Faster dry time
More even coverage & shine
Stronger, longer-lasting hold
No stiffness or stickiness
Flake-free; residue-free
Thermal & triple UV protection
The Best Sprayer Makes The Best Hair Spray
Only L’ANZA uses Spray Pattern Plume Geometry data and a
Proprietary Computer Algorithm to create the perfect hair spray
Com pu ter A na l ys i s of Ha i r S pray Depos i tion & Pat tern
Brand A Hair Spray
Brand B Hair Spray
Brand C Hair Spray
Brand D Hair Spray
• Spotty coverage
• Reduced hold
• Reduced longevity
of hold
• Uneven hold
• Stiffness in
certain areas
• Accumulation
of residue
• Uneven distribution
• Weighs hair down
• Excessive drying time
• Flaking
• Reduced hold
• Reduced longevity
of hold
• Uneven hold
• Excessive drying time
• Accumulation
of residue
• Weighs hair down
• Stickiness during
dry-down
• Ideal Spray
• Best Possible
Performance
C U R L P E R FEC T I O N
NEW Curl Perfecting Treatment Brings Curls & Waves Back To Life!
NEW!
Revives curls & waves
Provides support & bounce
Eliminates frizz & flyaways
Creates touchably-soft curls
UV & thermal protection
Curl Activators Penetrate Deep to
Boost Curls & Revitalize Waves
creativity
Stylist Spotlight
they CAME. they SAW. they HEALED, SEALED, & PROTECTED.
After rigorous training and a very intense audition, these talented artists and L’ANZA devotees have joined
the ranks of our top-tier Educators. Congratulations to Campbell, Val, and Vernon – they have arrived!
Whose hair are you
loving these days?
Whose hair are you
loving these days?
Miley Cyrus.
Whose hair are you
loving these days?
Jennifer Lawrence.
“She brought back
disconnection
in a large way.”
Julianne Hough.
“Her style transcends
age and time.”
“Cutting off the length
was a great move.”
BRYAN CAMPBELL
VALERIE FRAZEE
VERNON FUENTES
Campbell is an extremely talented
salon professional and beauty
expert. Formerly a Spanish and
history teacher, Campbell is the
Creative Director and Master
Stylist for the award-winning La
Jolie Salon & Spa in Princeton,
New Jersey. Campbell is very
passionate about every aspect
o f t h e i n d u s t r y, i n c l u d i n g
color, formal styling/finishing,
re-texturizing, and salon business
building.
Valerie Frazee has been a stylist for
over 14 years, but she didn’t start
out that way. Originally on her way
to college for acting, Valerie got
bit ten by the hair “bug” while
assisting with hair and make up for
s ta g e. S h e to o k a b re a k f ro m
college to attend cosmetology
school, and never looked back!
Since 2010, Valerie has been traveling
the US sharing the L’ANZA message,
and she continues to become one
of L’ANZA’s go-to Healing Artists.
Healing Artist Vernon Fuentes began
his industry career over 20 years ago
in Miami, Florida. Now a resident of
Denver, Colorado, Vernon specializes
in precision cutting, Keratin Straightening
Treatments and maintains a serious
passion for color correction. Fluent in
Spanish and English, Vernon has traveled
across the U.S. and Mexico educating
with L’ANZ A . Hi s daily ins piration :
keeping his clients looking beautiful!
Favorite L’ANZA Product:
Favorite L’ANZA Product:
Favorite L’ANZA Product
Healing Style
Dry Clay
Keratin Healing Oil
Hair Treatment
Healing Style
Molding Paste
“Seriously 100% of my
male clients buy it and love it,
including me!”
“It’s so versatile and effective.
You can cocktail it with almost
anything, and if you have some left
over on your hands, rub it in and
take care of your nails, cuticles,
and dryness of your hands!”
“On wet hair it adds body and fullness,
with more grip and style support. I can
use it on dry hair and spike or define. But
ask me next week, and I might give you a
different answer!”
Stylist TIPS:
1
1
VERNON: On wet hair, spray Thickening
Treatment Spray and comb through. Next,
add Root Effects where you want more lift.
Then using your fingers, power-dry the hair,
pulling it straight out from the head. When
it’s 70% dry, use desired round brush and
voila – big, sexy, bouncy hair!
2
CAMPBELL: Cocktail equal parts Trauma
Treatment and Spray Gel for the most
beautiful natural curls.
3
VALERIE: Before using your favorite L’ANZA
conditioner, gently squeeze the excess water
from your hair with a micro-fiber towel. This
ensures maximum absorption, and less
conditioner use!
2
3
Connect with other stylists.
Learn from the best.
WHEN: May 4 – 6, 2014
Empower yourself.
WHERE: Eden-Roc Hotel Miami Beach, Florida, USA
Come experience the next level of education with L’ANZA Healing Haircare!
Announcing the L’ANZA Global Forum Education Connection for Stylists.
Take your skills to the next level and learn from the best!
• Oscar & Wendy Bond: L’ANZA Creative Directors & NAHA Winners
• Matt Swinney: L’ANZA Creative Director & NAHA Winner 2013
• Ryan & DeAnnalyn Teal: NAHA Winners & NAHA Nominee 2013
• Natasja Keijzer: Dutch Coiffure Award Winner
• Amy Freudenberg: Two-time NAHA Nominee
To learn more about attending the L’ANZA 2014 Education Connection, visit
www.lanza.com/education/connection
welcome
L’ANZA New Faces
NEW LEVEL 1 EDUCATORS
Darlene Blassingame
Leah Culala
Mona Gonzalez
Samantha Hill
Jodi Johnson
Jade Lavoy
Brittany McCarthy
Ellen Reyes
Stephanie Stomp
Ashly Tieman
Julie Tracey
Gia Tummillo
Sandra Wiley
EDUCATION & TRAINING MANAGERS
BRAND CONSULTANTS
Pati McKillop – ETM
Jason Dalrymple – ETM
Shannon McPeek - Training Specialist
Laurie Dewitt
SalonCentric Midwest
Sara Duplechain
Deep South Beauty
Cheryl Shmeisl
SalonCentric Midwest
vision
Neo-Glam Color
Beauty Is…Neo-Glam Color
NEO-GLAM COLOR where edge meets elegance.
Fiery coppers, icy pastels, and sumptuous
jewel tones are blended with timeless silhouettes,
and infused with rebel charm.
Classic sophistication meets 21st century
color design – artfully infused with attitude.
on the cover
Color Cues
Cool Contrast - A smoldering combination of rich coppers, with a hint of icy violet.
DECOLORIZER
COPPER HIGHLIGHTS
VIOLET HIGHLIGHTS
• 30g Cream Decolorizer
• 30g 20 Vol Cream Developer
• 14g 100 Ultra Light Blonde Booster
• 14g Gold Mix
• 2g Red Mix
• 60g Demi Cream Developer
• 27g 100A Ultra Light Ash Blonde
• 1g Red Mix
• 1g Blue Mix
• 1g Violet Mix
• 60g Demi Cream Developer
BASE COLOR
• 58g 7CC Dark Ultra Copper Blonde
• 2g Violet Mix
• 60g 20 Vol Cream Developer
The Decolorizer formula was applied in slices around the back and sides,
as well as a “headband” section behind the front hairline. Hair was
processed to pale blonde, then rinsed. The Violet Highlights formula was
applied in foils to lightened hair, on the front fringe only; Copper Highlights
formula was applied in foils to remaining lightened hair. The Base Color
formula was applied to all hair around foils. After color process, hair was
cleansed and conditioned, then misted with Magic Bullet to lock in color.
• Model started
with level 5 reddishbrown hair.
trendwatch
The Next Wave by DEANNALYN TEAL
It’s a brand new year – time to enrich and enhance
your hair color! This winter, start adding low-lights
to your blondes, all the way to your brunettes, and
everything in between. Working with Healing Color,
we can use Demi Translucent and Demi Permanent
formulas to renew hair’s health and shine from the
harsh elements of summer.
Try the warm, caramel highlights of
Jennifer Lawrence or Alexa Chung.
Elle Fanning is rocking my favorite
“Bombshell Blonde”. And for rich,
fiery redheads, look to Julianne Moore.
Or for younger clientele, check out
her daughter Liv Stun.
Distributed by © DAVEXLABS LLC Santa Monica, CA 90401 USA • L10949