Lowe’s New Store Training: Facilitator’s Guide Introduction: This training is designed to introduce the attendees to the Levolor Custom Size Now Machine and CSN Product offering, Levolor Custom product categories, as well as the M20 ordering process. You should create an open environment where the attendees are free to ask questions while gaining hands on experience with measuring windows, cutting blinds and shades, CSN and Custom product knowledge, and M20 ordering practice. This is a scheduled six hour training from 8AM to 3PM with an hour lunch break. Training Objectives: o o o Assist new associates in identifying customer needs, making appropriate product suggestions based on information given, and cutting all CSN Products properly. Explain key features and benefits of both Levolor CSN and Custom blinds and shades. Apply Custom blinds and shades ordering skills to real life selling scenarios. Introduction: (8 – 8:10AM) o o Introduce yourself as the Levolor Sales Representative Ask that each associate in attendance introduced themselves, give their length of service with Lowe’s, which department they work in, and their comfort level on the CSN machine (from 1 – 10, 1 being new to the machine, 10 being a machine expert) How to Measure: (8:10 – 8:25AM) o Demonstrate the proper way to measure a window frame for Inside and Outside Mounts for associates – use steel tape measurer. Explain the importance of understanding the customer’s measurement o Did you measure in (3) places for the window’s width; top, center and bottom? o What tool did you use to measure? o Did you make any deductions or measure an existing blind? o Facilitator’s Note: Reference “Ask the Right Questions” document and walk associates through Flow Chart. Packaging Review: (8:25 – 8:35AM) o o o o o Explain the multiple types of packing found in the CSN aisle. Show the difference between Faux Wood End Cap Packaging, and Non – End cap Packaging. Show associates how to read “Cut in Box” packaging on Cordless Cellulars and Woven Woods Explain how to read measurements on product packaging, and how to understand the minimum width each size can be trimmed to. Explain the ½” deduction made to all product, and where to locate that information on the packaging. CSN Machine Cutting Class: (8:35 – 9:45AM) Order of product cutting during class: Left Side of Machine: o Faux Wood or Real Wood Out of Box o Faux Wood or Real Wood In the Box, end cap packaging, post Retro Fit Facilitator’s Note: Utilize “How to Cut Wood/Faux” Post Retro – Fit, one page document o Cordless Cellular Shades In the Box (Remove shade from box after cutting and fan cells to prevent fabric from sticking together) o Woven Wood In the Box o Woven Wood Out of the Box Facilitator’s Note: Utilize “How to Cut Woven Wood” one page document o Vertical Head rail o Vertical Vanes Right Side of Machine: o Vinyl or Aluminum blinds (always Out of Box) Roller Shade Machine Facilitator’s Note: o Each associate should cut at least one product during the training. For example, show the associate how to cut one side of the blind and have them cut the other side. o Use yellow Pre-Cut Blind Labels to mark new width of product with a Sharpie. o Use Levolor Blue Tape to tape each package after each cut and demonstrate the proper taping method. Review Maintenance: (9:45 – 10AM) o o o o o Who to contact for CSN Machine issues (Compact Power Services @ 1-866-349-2546) Who to contact for Roller Shade Machine issues (Levolor Representative) Ensure there is the maintenance sticker placed on the CSN cutting machine and your business card on the roller shade machine Ensure machine is cleaned with a shop-vac, vacuum bag checked and side cutting trash containers emptied every day Facilitator’s Note: Utilize “Bag installation Instructions” as a hand out when discussing machine maintenance. Break: (10 – 10:15AM) CSN Product Training (10:15 – 11:30AM) Qualifying the Customer: (10:15 – 10:30AM) o o Facilitator’s Note: Explain the importance of qualifying the customer. Reference the questions below as well as the descriptions on how to use the questions to qualify the customer. “Are you looking for a shade or a blind?” – This can cut your choices in half. Shades – A shade offers SINGLE operation. A consumer can raise the shade in the window frame to allow maximum light in through the window, or they can lower the o o o shade to provide more privacy and higher levels of light control. Levolor offers Cellular, Roller, and Natural Shades in both CSN and SOS. Roman shades are also available through Levolor in SOS. All of these products are available as either a light filtering or room darkening shade. Blinds – A blind offers DUAL operation. Not only can it be raised and lowered like a shade, but a consumer can also tilt the slats/vanes to allow varying amounts of light in through the window. Levolor offers Real Wood, Faux Wood, Metal, and Vertical blinds in both CSN and SOS. Vinyl blinds are available in CSN while Perceptions and Textured Blinds are available through the SOS Verticals program. “What room(s) are you shopping for?” – Certain window treatments are better suited for certain rooms. Bedrooms, nurseries, media rooms – Room darkening shades or blinds Bathrooms and kitchens – Any product that does not contain real wood elements (such as Real Wood blinds and Natural Shades) Living rooms and dining rooms – Light filtering shades or blinds “What other elements in your home are you trying to coordinate with?” – This can help dictate what type of product to suggest. Real Wood, Faux Wood, and Vertical Blinds all have the ability to coordinate with real wood floors, furniture, and cabinets. Levolor shades coordinate well with popular fabric and paint colors. “Are you looking for something you could take home today, or are you willing to wait two weeks?” – If a customer wants more color options and is willing to wait two weeks, they should order SOS. If a customer is looking for something they can take home that day, they should look at CSN. CSN Product Knowledge: (10:30 – 11:25AM) o o o o o o o Facilitator’s Note: Use the CSN Quick Reference Guide or CSN “Leave It” Documents as handouts for all associates. Train on the following categories Faux Wood, Real Wood, Aluminum, Vinyl, Cellular, Vertical, Woven Wood, Solar, and Vinyl Roller Shades Utilize CSN Sample blinds in aisle to describe features and benefits of each category. Review which CSN categories present coordination with one another Faux Wood to Vertical (Walnut, Honey Pine, and Pecan finishes), Faux Wood to Real Wood (White) Review the Levolor CSN Lifetime Warranty Encourage associates to take notes and use as future resources for product knowledge Train competitively against Basic Blindz – show differences in Blindz product displays and inventory across the aisle. Wrap Up/Ask for It! (11:25 – 11:30AM) o o o o o Ask, “What questions do you have for me regarding the Levolor CSN Product Offering?” Ask for a commitment from the associates to continue to practice cutting on the machine to retain what they learned and to train any associates that were not able to attend Ask Associates to sell Levolor FIRST over Basic Blindz! THANK the Associates for their time, participation, and their support of Levolor! Give a copy of the sign in sheet to management as well as post a full list of trained associates on the machine Lunch Break: (11:30AM – 12:30PM) Custom Blinds and Shades Product Knowledge (12:30 – 2:30PM) Use the Levolor sample books, store displays, and training samples to train the associates on every Levolor custom blinds and shades category. Have the associates reference the product “Leave It’s” for each product category. Go through the products in the order and time below. Also go over the Levolor SOS warranty and show the associates where they can find this information in the MSRP pages. Facilitator’s Note: Use the quizzes on the back of the product “Leave It’s” to review each category. o o o o o o o Real and Faux Wood Blinds – 25 minutes Accordia Cellular Shades – 25 minutes Vertical, Perceptions, and Textured Blinds – 20 minutes Roman Shades – 15 minutes Natural Shades – 15 minutes Roller Shades and Panel Track – 10 minutes Metal Blinds – 5 minutes Custom Blinds and Shades Product Knowledge (12:30 – 2:30PM) o o Levolor Product Coordination – 5 minutes Use Coordination Chart Leave It as a handout for the associates Use sample books to show color coordination and perfect match Levolor/Lowe’s Coordination – 5 minutes Use Lowe’s Coordination Sheet as a handout for the associates Go over the typical buying process that consumers go through: Paint, Flooring, Furniture, Window Treatments M2O Training (2:40 – 2:55PM) Use the (2) M2O scenarios to walk the group through how to place an order Wrap Up/Ask for It! (11:25 – 11:30AM) o o o o o Ask, “What questions do you have for me regarding the Levolor SOS product offering?” Ask for a commitment from the associates to train any associates that were not able to attend Ask Associates to pull Levolor’s books first THANK the Associates for their time, participation, and their support of Levolor! Reward certificates to associates
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