Life in the
A Slice of Country Life...
BREDON
AVON & SEVERN
FOLLY VIEW
COTSWOLD EDGE
Media Pack
01684 773 135 07776 340 736 lifeinthevillage.co.uk
Jasmine House, Bredon’s Norton, Tewkesbury GL20 7EZ
Why Choose Us?
Our four magazines, website and twitter updates provide a slice of country life, locally…
 We communicate with a relatively affluent readership - a unique audience leading a country
lifestyle, based in the villages around Bredon Hill, the Vale of Evesham and beyond.
 We create high quality exclusive content across multiple platforms - print, digital and social
media - making it easy for you to communicate, whatever the message you want to deliver.
 We have a proven history of generating growth for a wide range of local businesses dating
back to 2005 - for more details please read our customer testimonials on page 8.
What we Offer
 Four printed magazines - please see the map below for the areas covered
 Five issues per year, (end of Feb, Apr, Jun, Sep & Nov) plus daily twitter updates
 Practical A5 format with high quality print and production providing excellent value
 Reliable, door to door distribution plus copies available for collection in relevant outlets
 Digital version of each magazine distributed online and via social media
 In-house design, copywriting and leaflet drop service for effortless advertising
 Competitions, vouchers and indexed entries to boost responses
Avon & Severn
Folly View
3200 copies
3100 copies
Cotswold Edge
3500 copies
Bredon
3000 copies
Demographic of our Readership
Our magazines are read by a relatively affluent readership based in the villages. To give you a
snapshot of the demographic statistics relating to them we have overlaid data from the Electoral
Division Profile for Bredon which corresponds with the central part of the distribution area for three
of our four magazines.
Bredon Electoral Division includes the following villages: Birlingham, Wick, Little Comberton, Great
Comberton, Elmley Castle, Eckington, Strensham, Bredon’s Norton, Bredon, Ashton Under Hill,
Beckford, Overbury & Kemerton. The boundary of it is highlighted by the red dotted line on the map
below which is overlaid onto our distribution map.
Headline Data:
 % Classified by ACORN as ‘Affluent Achievers’ = 71.7% compared to 36.0% for Worcestershire
 Average Income £41,855 compared to £37,000 for Worcestershire
 % Properties owned outright (no mortgage) 45.8% compared to 35.9% Worcestershire
 2 cars or more per household; 59.9% compared to 43.1% for Worcestershire
 % Classified as ‘Healthy’ = 77.2% compared to 41.0% for Worcestershire
Source: Electoral Division Profiling, Worcestershire County Council website January 2015
Avon & Severn
Folly View
3200 copies
3100 copies
Cotswold Edge
3500 copies
Bredon
3000 copies
Advertising Rates
Closely targeted local advertising from £125+VAT* per year (£25+VAT per advert)
Advertise in one, two, three or all four of our magazines to suit your needs.
Rates given here are for an series of entries in ONE area such as Life in the Village - Bredon
BEST VALUE ANNUAL BUNDLES - one editorial feature and four adverts per year
Use our copywriting service to introduce yourseld, establish your credentials and differentiate your business
Silver
One single page editorial feature plus
four half page adverts
£245 + VAT per year
Gold
One double page editorial feature plus
four full page adverts
£420 + VAT per year
Five double page editorial features
£745 + VAT per year
Platinum
Editorial Column
1 issue
3 issue Package
10% discount
‘Local Expert’
Annual Package (5)
15% discount
Single Page Column
£105 + VAT
£280 + VAT
£445 + VAT
Standard Adverts
Random Entry
1 issue
3 issue Package
10% discount
Annual Package (5)
15% discount
Quarter Page
-
£80 + VAT
£125 + VAT
Half Page
-
£125 + VAT
£195 + VAT
Full page
£80 + VAT
£215 + VAT
£340 + VAT
Double Page
£145 + VAT
£390 + VAT
£595 + VAT
Initial Advert Design*
£25 + VAT
No further charge
No further charge
Prime Placement
1 issue
3 issue Package
10% discount
Annual Package (5)
15% discount
Guaranteed Right Page
Standard Rate + 10%
Package + 10%
Package + 10%
Early Right Pages 3–15,
Inside Front / Inside Back
£95 + VAT
£255 + VAT
£400 + VAT
Back Cover
£135 + VAT
£365 + VAT
£570 + VAT
Centre Pages
£195 + VAT
£525 + VAT
£825 + VAT
Receive EXTRA DISCOUNT by booking in three or four magazines
 Best Value Bundles & Two Magazines - same prices apply
 Three Magazines - 5% off your third concurrent package
 Four Magazines - 5% off your third concurrent package PLUS 10% off your fourth
Advert Design & Copyright - We charge a nominal fee of £25+VAT to create an advert for use in
any of our four magazines. If you wish to use it elsewhere Copyright Release is available for a fee.
Dated 6th April 2015. We reserve the right to alter prices as circumstances dictate. Please check the website for our latest prices.
Advert Sizes
Full Page
Half Page Landscape
Half Page Portrait
h 192mm x w 132mm
h 95mm x w 132mm
h 192mm x
w 65mm
Quarter Page
h 95mm x
w 65mm
Options for Artwork
1 You Supply It
Send us professional quality, print ready artwork in the formats below. Artwork is accepted on
the understanding that no copyright restrictions apply; it is your responsibility to ensure this is
the case, especially if it has been produced by other professionals or includes images which may
themselves be covered by copyright. By supplying artwork to Life in the Village, customers
confirm that it has been checked and is accurate, legal and copyright free.
Acceptable Formats:
 Adobe Illustrator
 High Resolution PDF
 Adobe Indesign
 JPEG
 Adobe Photoshop
 TIFF
 Publisher
 PNG
Sorry but we cannot accept adverts in Word or PowerPoint
2 We Create It
We charge a token, one-off fee of £25+VAT to set up your advert template in one size and will
amend it repeatedly throughout the year without further charge. This token fee covers only a
small part of our real costs but ensures high quality artwork for everyone. Please supply a
design brief, draft copy with any logos or images in high resolution format. A proof will be sent
to you for approval by email. Please check your proof carefully, especially the contact details. It
is your responsibility to ensure that any advertising proofed and signed off is accurate, legal and
copyright free. By signing off your advert you agree to abide by our Terms and Conditions. We
cannot accept responsibility for loss or damage resulting from an advert being incorrect, having
been proofed and signed off.
Leaflets - Print & Drop
1 issue
Run of 3 issues in
one magazine area
e.g. Bredon
5% discount
Run of 5 issues
in one magazine area
e.g Bredon
10% discount
£35 + VAT per 1,000
leaflets supplied
£33 + VAT per 1,000
leaflets supplied
£31 + VAT per 1,000
leaflets supplied
Delivery Only
Any format up to A5 size
All prices are +VAT
Up to 35gm weight
Print Only
(Design +£35)
Print &/or Drop
Designed, Printed & Delivered
5,000
10,000
5,000
10,000
A5 Leaflets 130gsm (210 x 148mm)
£125 + VAT
£250 + VAT
£289 + VAT
£549 + VAT
A6 Leaflets 130gsm (148 x 105mm)
N/A
£150
N/A
£449
5,000
10,000
5,000
10,000
Bookmark 300gsm (148 x 50mm)
£169 + VAT
£265 + VAT
£329 + VAT
£559 + VAT
A6 Postcards 300gsm (148 x 105mm)
£199 + VAT
£299 + VAT
£359 + VAT
£599 + VAT
A5 Flyers 300gsm (148 x 105mm)
£385 + VAT
£530 + VAT
£550 + VAT
£830 + VAT
DL 300gsm (210 x 98mm)
£279 + VAT
£389 + VAT
£439 + VAT
£689 + VAT
130gsm Premium Gloss Art Paper, Double Sided
300gsm Heavyweight Silk Board, Double Sided
Helping Your Business Stand Out
To ensure your flyer gets noticed we only carry:
 Maximum 6 leaflets per issue
 One leaflet per business category
We offer five deliveries per year:
 End of Feb
 End of April
 End of June
 End of September
 End of November
We have a reliable in-house team of mature distributors. Delivery takes place over a two week
period with the majority delivered in week one.
Dated 6th April 2015. We reserve the right to alter prices as circumstances dictate. Please check the website for our latest prices.
Sending Us Your Files
How to Share Files or Supply Photographs
Send photos as high res jpegs minimum 300dpi attached to an email, maximum 10MB per
email, but feel free to send several, numbered. NB Some email automatically compresses
images; if you are given a choice when attaching please send them ‘actual, original or large.’
Send large files via www.dropbox.com Once you have joined please send us an invitation to
share your files- our account is [email protected] Alternatively, post a memory stick or
disc to: Lisa Lambon, Life in the Village, Jasmine House, Bredon Norton, Tewkesbury, Glos GL20
7EZ
Copyright Restrictions
Artwork Supplied - Your Legal Responsibilities Regarding Copyright
Artwork is accepted on the understanding that no copyright restrictions apply; it is your
responsibility to ensure this is the case, especially if it has been produced by other professionals
or includes images which may themselves be covered by copyright. By supplying artwork to Life
in the Village, customers confirm that it has been checked and is accurate, legal and copyright
free.
Copyright Restrictions - Printing Artwork Created by Us Elsewhere
Adverts designed by us are subject to copyright and may not be reprinted elsewhere without
prior written permission. If your advert contains a photograph sourced by us, that image may
itself be subject to photographer’s copyright and may only be used if also purchased by you. If
you wish to use artwork designed by us elsewhere, you can purchase the Copyright Release.
Rates differ according to the size of artwork released and the purpose to which it will be put eg
Half page advert for regional release £49+VAT.
Dated 23rd April 2015
Testimonials
“Your magazines do a really good job for us.” Robert Stern, CARSMETIX
“Got a good response from the last editorial, four definite jobs.” Richard Mercer, WATERSTONE
“Thanks to the advert in your magazines work is very busy.” Mark Hunt, ON THE LEVEL
“I get so much business from the magazines because they reach precisely the audience I need to
communicate with. ” Sarah Jane Smith, BACK ON TRACK CHIROPRACTIC
“The magazines have done the job of bringing in telephone calls. The format has worked well
for us and we’re glad to support it.” LC MILLAR & SONS, KEMERTON
We’ve had a hearty response to our voucher.’ Anthony Palmer of The BERKELEY, WORCESTER
“Thank you for the PDF of the usual high standard. We get lots of them downloaded from our
website.” Bill Alloway, Volunteer Website Administrator, NATIONAL TRUST COUGHTON COURT
“I had a great response to our first competition… we’re really pleased.” Caroline Lawrence, THE
ROSES THEATRE, TEWKESBURY
“Thanks as always for your creative help in bringing our page together.” QUALITY SOLICITORS
THOMSON & BANCKS
“I’m really pleased with the layout and format of our editorial. Thanks very much for working on
it so quickly.” Richard Hill, E HILL & SON FUNERAL DIRECTORS
“The editorial looks great, really pleased.” Steve Owens, MD BUZZ ELECTRICAL
“We’ve had lots of call from the magazines in 2013.” VILLAGE GREEN KITCHEN COMPANY
“We placed a series of three adverts in all four magazines which have worked really well to
publicise our Charity. We’ve been almost overwhelmed by donations of furniture. ... ” Bob
Pooler, Manager, ROUNDABOUT
“Using the leaflet print and drop service in the Folly View produced an instant response which
immediately paid for our investment in advertising.” Andrew Jackson, TIMELOCK
PHOTOGRAPHY
“I can’t tell you how impressed I was with the response to my first advertising which was in the
form of an editorial column. As soon as the magazines started being delivered I got 3 or 4 phone
calls.. business has really picked up.” Edward Robinson, EDDIES AUTOS
“Your work is fantastic!! Loving it all, thank you and well done!!” Rachel Gallagher,
TEWKESBURY GARDEN CENTRE
“We’ve had an excellent response to the editorial feature. Immediately after the magazines
were delivered about 8 people came in on the Saturday and we sold 3 bikes from it.” Adrian
Johnson, ABOUT BIKES
The Next Step...
SELECT YOUR AREAS
CONSIDER YOUR MONTHLY BUDGET
CALL TO DISCUSS YOUR OPTIONS
Join us
from
£125+VAT
per year
Call Today
01684 773135
07776 340736