1. No category

AGM Company Overview
March 2015
Key Personnel
MIKE LORD, CHAIRMAN & CEO
Mike is a serial entrepreneur, having grown his last business from £5m to £50m over the previous decade.
He is the complete CEO and Chairman with a thorough understanding of technology, as well as the
commercialisation of it. Having invested £800k personally in LightwaveRF, his ambition is to make it
another success story.
JOHN SHERMER, MANAGING DIRECTOR
In 1984 John Shermer established the Centre of Access Technology as a resource centre operated by
Birmingham local authority which offered expertise and training on technology and disability to other local
authorities within the UK and overseas agencies. John established SRS Technology Group plc in 1991 where
he held various senior executive and Board positions until his resignation in 2006, following the sale of SRS’s
only trading subsidiary to a competitor.
John is a founder and the visionary behind LightwaveRF.
TOM SYKES, CFO
SME Managing Director / Chief Executive with extensive UK and global experience devising and
implementing rapid growth, turnaround and performance improvement strategies in manufacturing
business; including engineering, textiles, technology and home improvement products.
3
Key Personnel
CHRIS SKELTON, TECHNICAL DIRECTOR
Three decades in the electronics industry, the last 18 years as a consultant specializing in commercial RF, home
automation, remote control, and green technology. Very broad experience covering component design to system architecture, NFC to GPS, Satellite uplink stations
to domestic downlink receivers, audio amplifiers to digital tuners, RF to microprocessors, cosmetic companies to
European Space Agency.
SIMON LANE, SALES DIRECTOR
With over 20 years in the Electrical & Electronics Industry, Simon Lane has been at the forefront of
developing and delivering new innovation to the mass market. After leaving C.H.Byron as Managing
Director he has been able to pursue his beliefs of developing and introducing RF technology, into
everyday products, convenient daily living devices for everyone.
JIM KIMBERLEY
Technical Manager with a BSc in Information Technology with Distinction gained from the University of
the West of Scotland in 2010
4
Overall Proposition
Consumer
Commercial!
▪ 
Cool Tech
▪ 
Energy Management
▪ 
Save money on your heating
▪ 
Monitor and Control
▪ 
Save money on your power
▪ 
Visibility
▪ 
ECO
▪ 
Management Information
▪ 
Mood lighting
▪ 
Cost
▪ 
Security
▪ 
ECO credentials
Distribution Model
▪ 
In Country Master Distribution
▪ 
Hands-on key customer relationship
▪ 
Zero working capital
▪ 
Technology business focused on technology and user
experience
▪ 
Direct to “LightwaveRF Integrated” OEM partners.
16
LightwaveRF Strategy
Product Range
Cloud
•  Great control
•  Data gathering begun (Big Data)
•  Recurring revenue opportunity
•  Over 100 items in the range
Apps
Licensing
•  Big opportunity to extend range quickly
•  Recurring revenue opportunity
•  Version 2 launched
•  Desktop Spring 2015
•  On-going functionality improvements
6
Design Principles
▪ 
Retrofitable
▪ 
Obvious traditional use
▪ 
Intuitive technology
▪ 
Aesthetic design
▪ 
Modular - Scalable
▪ 
Mass market cost
8
Product Range
NOW
Power
Light
•  Comprehensive 220-240v 3 pin range
•  Good looking range
•  Simple plug in adapter
•  “Built in” wall sockets
•  Well established comprehensive range
•  Smart dimmer patentable technology
•  ECO monitoring 2-way next step
Heating/Cooling
•  Recently launched “wet” and “dry” control
•  Individual TRV control
•  Auto switching from window, etc
•  Two-way data gathering
•  Next step further Cloud control upgrade
Security
•  Triggers and warning devices launched
•  IP camera to follow
•  Integration into Alarm System next step
ECO Monitoring
•  Electrical and basic heating launched
•  Cloud platform gathering data
•  Two-way power and light next step
7
Apps
NOW
Smart Phone App
Consumer Web App
Commercial Building
Management System
•  Simple point and shoot remote
•  Simple set up
•  Point and Shoot
•  Tablet / PC based
•  Monitoring
•  Scheduling
•  Warwick University
•  Retrofit BMS
Continued functionality development, “One Home, One App”
10
Licensing
LightwaveRF in every product!
Powered by LightwaveRF
Connected by LightwaveRF
➢  In device
➢  Server Connected
➢  Hardware
➢  Software
•  Fast expansion of product range
•  Recurring revenue
12
Cloud
Powerful real-time monitoring, control and capture
Micro
Habits
Data
Data
Mining
Macro
•  Big Data revenue opportunity
11