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CONTENTS
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Mission
Artist’s Message
Creative Process
Product Lines
Future Product Lines
Testimonials
Art Exhibits
Brand Prism
ART OF THE SOUL®
Mission
Art of the Soul strives to touch the human heart by revealing the true nature of life
and by affirming one’s inner strength and beauty. We design elegant products that
inspire and enhance our understanding of ourselves and the world around us. Our
products provide fair value, premium quality, and principles of artistic integrity.
Artist’s Message
Art of the Soul founder Linda Jochimsen began her artistic
journey following an enlightened meditation. She believes that
this creativity was there all along, waiting to be revealed, and
represents a natural gift that we all can access. Each art piece
is a window into the artist’s soul, and can be used to spark
similar reflections in ourselves. Linda’s message to all of us is to
awaken to our spiritual power and experience the true desire of
our hearts.
Why ART OF THE SOUL?
Brand:
Purpose:
Concept:
Core Competency:
Spiritual Renewal
Inspire. Educate. Affirm.
A natural flow from affirmation to artwork to jewelry
Creating designs with intimate emotional appeal
Each theme or collection represents a progression of spiritual growth that
we pass through while on our journey of self discovery and the deepening
of self awareness.
The Creative Process
After meditating, Linda creates the symbolic
drawing and translates the two-dimensional
art piece into a three-dimensional jewelry design
by carving a wooden model, which allows the
production team to create the final piece of fine
jewelry.
ART OF THE SOUL®
Meditation Workshop
Wall Art
Fine Jewelry Design
Stationery & Greeting Card Design
Self-Help Book with
Affirmation Art Card Deck
ART OF THE SOUL Meditation Workshop
There are few classes that can teach inspiration; it
must come from within as the door to the soul opens
inward. Participants relax, draw back and are given an
opportunity to open up their hearts in an Art of the
Soul meditation workshop. Linda’s guided meditation
allows a flow of inspiration and creativity to come forth
that is grace in motion. Her eighteen years of
practicing meditation and spiritual principal benefit
those who attend her workshops.
ART OF THE SOUL Wall Art
Brilliant combinations of color and
inspirational voice tell stories that
reveal spiritual awareness and
mindful living.
The curved lines of Art of the Soul
suggest comfort, safety and relaxation.
ART OF THE SOUL Crescent Moon Collection
The Crescent Moon Collection represents inner reflection, which is the willingness
to learn more about one’s fundamental nature, purpose and essence.
Art pieces in the collection: Courage, Freedom, Commitment, Self-Esteem and
Sovereignty.
A crescent moon hallmark is located on the back of each jewelry piece along with
the artist's signature and title of the piece.
ART OF THE SOUL Crescent Moon Collection: Courage
This piece encourages the bold but wise risktaker in you. Now is the time to let go of old fears
and allow them to be replaced by your
expansive, authentic self. By selecting this piece
you are saying “yes” to the spirit of courage that
dwells within.
Affirmation:
I have courage to reveal
my authentic self.
ART OF THE SOUL Crescent Moon Collection: Freedom
Be free of all condemnation, criticism
or conditions. Nothing can bind you or
hold you back from expressing your
truest self. Experience the liberty of
rising above all expectations – and
laugh because it feels so wonderful.
Affirmation:
My freedom is to Be.
ART OF THE SOUL Crescent Moon Collection: Self-Esteem
Your divine nature accords natural
self-esteem. Know your true self
and understand real inner power.
You are glorious, unique and
lovable and expect others to treat
you accordingly.
Affirmation:
Self-esteem is my divine nature in
all its beauty and greatness.
ART OF THE SOUL Crescent Moon Collection: Commitment
Make diligent effort and expend it
toward achieving your goals. Affirm
the patient fulfillment of promises
made to another. Be confident of the
metamorphosis that rewards your
effort. Your heart will burst open,
revealing an amazing butterfly within.
Affirmation:
My commitment is born of heart.
ART OF THE SOUL Crescent Moon Collection: Sovereignty
Affirm that all of the many facets of your self are
intact. You are aware of inner connections with
others, yet remain your own person, very sure of
yourself. Your personal boundaries are crystal
clear, understanding where you stop and others
begin.
Affirmation:
I claim sovereignty over myself.
ART OF THE SOUL Pyramid Collection
The Pyramid Collection represents a spiritual path integrating the worldly and
the heavenly.
Art pieces in the collection: Divine Reality, Happy Heart, Empathy,
Immortality, Pleasure, Letting Go and Introduction to Relationship.
A pyramid hallmark is located on the back of each jewelry piece along with
Linda’s signature and title of the piece.
ART OF THE SOUL Pyramid Collection: Divine Reality
This piece reveals the changeless
perfection and spiritual intelligence that is
behind all form. By selecting this piece,
you get in touch with this source of
wisdom, and miracles will show up in
many unexpected ways.
Affirmation:
I am eternally connected to my divine
source of love and wisdom.
Divine Reality: Diamond Gemstone
Diamonds symbolize perfection and illumination
while activating the crown and etheric chakras.
The ancient Greeks believed that diamonds
enhanced inner vision, stimulated creativity and
imagination, and opened their minds to new
possibilities.
ART OF THE SOUL Pyramid Collection: Empathy
Empathy opens your heart to
gently release judgment and
accept others’ experiences,
perceptions and feelings. As the
heart expands, you soar with a
sense of oneness.
Affirmation:
I emanate light and extend
compassion.
Empathy: Amethyst Gemstone
Amethyst is the stone of spirituality and contentment.
Amethyst shifts energies to a higher frequency and
emanates stability, peaceful strength and calm. It brings
lightness and lovingness to your environment. It
strengthens the crown chakra, which is the gateway to
an expanded universe beyond your body.
ART OF THE SOUL Pyramid Collection: Letting Go
Allow yourself to release old, rigid ideas that
no longer serve you. No more holding onto
people, places or things. As you let go, feel
the sweet breath of Spirit guide you and lead
you to fresh new experiences that are
beyond your greatest dreams.
Affirmation:
I let go and let Spirit
direct my life.
Letting Go: Garnet Gemstone
The garnet stone inspires love and devotion and it aligns
serenity with passion. Garnet brings hope and helps one
to let go of obsolete ideas. It also assists in clearing
interfering, unwanted energies. It is said to bring success
in matters of the heart as well as in business.
ART OF THE SOUL Pyramid Collection: Introduction to Relationship
Affirm all of the many facets of your self are
intact. You are aware of inner connections
with others, yet remain your own person, very
sure of yourself. Your personal boundaries
are crystal clear, understanding where you
stop and others begin.
Affirmation:
I know that a Divine power is back of my
every constructive thought.
Introduction to Relationship: Pink Tourmaline Gemstone
Pink tourmaline stabilizes your interaction with the
external world and controls what you embrace and what
you resist. It gives you the balancing ability to be centered
within the environment. Trust and self-awareness are
enhanced by the pink tourmaline gemstone.
ART OF THE SOUL Pyramid Collection: Immortality
Honor the grace and natural flow of your
eternal life. Your natural flow of inner
wisdom lives beyond the physical and
remains eternally pure. This piece affirms
the flame of eternal life that is found within
each individual. Gemstone: Diamond
Affirmation:
My life is an everlasting
dance of love.
ART OF THE SOUL Pyramid Collection: Happy Heart
A happy heart is not weighed down by
old baggage and unfinished business.
This piece is about opening up to a
greater experience of happiness and
a way of life that is light-hearted and
joyous. Gemstone: Diamond
Affirmation:
Today a light-hearted and
joyful expression beams
from my heart.
ART OF THE SOUL Pyramid Collection: Pleasure
Experience each and every moment of the day to the
fullest. The smiles, laughter, melodies, scents and
sensations – do not waste a single one. Passion and
ecstasy are yours. Ah… life is indeed very good.
Affirmation:
Today I experience peace, contentment,
satisfaction and the joy of living and loving.
Pleasure: Blue Tourmaline Gemstone
Blue Tourmaline relates to the throat chakra and is associated with the sense
of hearing and the thyroid gland. A healthy chakra means you are listening to
your intuition and allowing it to guide you to manifest your goals while
operating in a state of grace.
Abundance is associated with this chakra as is the
acceptance of unconditional receiving necessary
to accept the abundance of the universe.
Jewelry line drawing
ART OF THE SOUL®
Publishing: Inspirational Stationery Products
ART OF THE SOUL Gift Card and Packaging
Beautifully designed
packaging includes gift card
with affirmation, story and
artist bio.
ART OF THE SOUL Affirmation Art Cards
Affirmation and art on
one side, inspiring story
on the other
24 different cards
Easel included with
deck
Size: 3”x3”
ART OF THE SOUL 24 Affirmation Art Cards
Affirmation Art Cards have a
magical quality. Carry them
in your purse, sleep with one
under your pillow and find
out why they have become a
daily practice for so many
women.
ART OF THE SOUL Affirmation Art Card Deck
Simple Directions:
Ask a question about a decision, challenge or
something you are curious about. Ask your question
aloud. Shuffle the cards while paying attention to
your feelings. Choose an affirmation card. Meditate
on the message for a short while. Then relate the
message to your question. Each affirmation card has
a magical quality that affirms your good.
ART OF THE SOUL Greeting Cards
Choose from 24 different art cards.
Blank inside; white envelope included
Size: 4”x 6”
ART OF THE SOUL® Future Collections
ART OF THE SOUL Infinity Collection: Asking
The first step of getting what you want is
asking. Confident that you deserve all of
life’s rich bounty, express your wishes in a
positive, confident manner. When
receiving hints of what to do next, take
action and behold all sorts of good things
falling into your lap.
Asking: Jewelry Line Drawing
Affirmation:
I declare my good and know it is so.
ART OF THE SOUL Infinity Collection
The Infinity Collection conveys a meaning of balance and unity.
Art pieces in the collection: Asking, Compensation, Atonement,
Financial Freedom, Guidance and Communication.
An Infinity hallmark is located on the back of each jewelry piece
along with the artist's signature and title of the piece.
ART OF THE SOUL Infinity Collection: Financial Freedom
Financial freedom is having the money to do
what you choose and the discipline to use it
wisely. Release all fear of lack and allow the
flow of abundant ideas to fill your mind.
Become grateful for all aspects of your
prosperity, as giving back to the universe is a
joyous experience.
Financial Freedom: Jewelry Line Drawing
Affirmation:
I accept limitless ideas from Spirit
and I have complete faith in their
prosperous activity.
ART OF THE SOUL Infinity Collection: Compensation
Compensation symbolizes the endless
generosity of the universe, which can never
leave a vacuum. There is a divine order.
Compensation: Jewelry Line Drawing
Affirmation:
I am enough.
ART OF THE SOUL Infinity Collection: Atonement
Nurture your ability to let go of the past
and discover a new sense of
connectedness with life. As you release,
experience true “at-one-ment.”
Atonement: Jewelry Line Drawing
Affirmation:
My life is open to a new moment
of good possibilities.
ART OF THE SOUL Infinity Collection: Guidance
In every situation Spirit is at your
side, gently providing you with right
answers. Tap into Spirit continually
throughout your day, hearing its
quiet encouragement whenever
you listen with your heart.
Guidance: Jewelry Line Drawing
Affirmation:
I am guided by Spirit to
make right choices.
ART OF THE SOUL Passion Collection
The Passion Collection represents love.
Art pieces in the collection: God's Love, Trust, Dignity, Time, Magic and Desire.
A heart hallmark is located on the back of each jewelry piece along with the
artist’s signature and title of the piece.
ART OF THE SOUL Passion Collection: God’s Love
Love is in every breath, every thought
and every experience. Open yourself to
this waterfall of Spirit and give thanks
for your connection to the whole. This
piece is about your wholeness and the
awareness of being connected to a
greater whole.
God’s Love: Jewelry Line Drawing
Affirmation:
Yin and Yang, I am enveloped in
the heart of God.
ART OF THE SOUL Passion Collection: Trust
As you look past appearances,
confident that Spirit knows what is best
for you, trust that a jewel of truth will be
revealed within every experience. Be
willing to see with Spirit’s eyes and
proceed with faith in infinite wisdom.
Trust: Jewelry Line Drawing
Affirmation:
I trust, knowing that in every
circumstance I discover a jewel.
ART OF THE SOUL Passion Collection: Dignity
Affirm your self-worth and respect.
When you know your own self-worth
others will reflect similar attitudes
toward you, revealing self-respect
and integrity.
Dignity: Jewelry Line Drawing
Affirmation:
I have integrity and I preserve
my own identity.
ART OF THE SOUL Passion Collection: Time
Affirm nothing is born out of time. You
are in the right place at the right time.
Embrace patience, slow down and
enjoy this sacred moment.
Time: Jewelry Line Drawing
Affirmation:
There is no time like the present
moment where I breathe in the Divine
and all is well.
ART OF THE SOUL Passion Collection: Magic
Spirit is truly magical – and so is the
awareness of it. Release all limitations, all
so-called “logical” constraints on your being.
No fear. No resentments. No regrets. Create
new things out of nothing, and watch the
“impossible” come true.
Magic: Jewelry Line Drawing
Affirmation:
Unlimited possibilities for creative
expression unfold before me.
ART OF THE SOUL Passion Collection: Desire
No longer try to control outcomes or force
events before their time. Listen carefully to
the deepest desires of your heart, confident
that they were given to you for a good
reason. Say yes to your desires and
experience the freedom of fulfillment.
Desire: Jewelry Line Drawing
Affirmation:
I honor the desire of my heart
and allow Spirit to fulfill it.
Testimonial: Jennifer & Angelina’s Story
“My daughter Angelina and I enjoy wearing our
Divine Reality angel pendants. Angelina asked
for the angel as her 12- year old birthday gift.
Together we wear our angels and always get
comments that create special memories for us.”
-Jennifer
Testimonial: Lisa’s Story
“I love wearing my angel pendant, as it is a
constant reminder that I am surrounded by all the
special people in my life that watch over me. The
abstract design of the figure is beautiful!”
-Lisa T.
Testimonial: Linda’s Story
"Three generations now have Divine Reality
in my family. My mother, daughter and I wear
our artist engraved pendants every day as a
peace-filled reminder of each other. We all
receive many compliments on our shining
angels."
-Linda H.
Art Exhibits
Traveling Art Exhibit with “Meet
The Artist” Opening
Additional programs include
affirmation readings, workshops,
and artist in residence.
Get Inspired by experiencing
ART OF THE SOUL.
“As founder and artist of Art of the Soul, I honor the journey of selfdiscovery and the deepening of spiritual awareness, and believe that what
you put your attention on increases. Personal responsibility is the path to a
consciousness that creates peace.”
Linda Jochimsen
Linda holds degrees in Entrepreneurship and Human Rights from the
University of Washington. She travels throughout the USA teaching
meditation through creative expression, using art as the medium.
ART OF THE SOUL, INC. - www.lindajochimsen.com - 425-467-5715
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