TW:2015:AMS PROGRAMME
REGISTRATION:
9:00am
10:00am
10:20am
Theatre
INTRODUCTION TO
TREND-DRIVEN INNOVATION
We’ll move beyond the usual clichés (mobile! China!) and get right to
the heart of how consumer behaviour will change in ways we guarantee
you won’t hear elsewhere. We’ll explore themes such as the shattering
of the traditional adoption curve, the changing patterns of consumer
demographic preferences, what the next phase of tech-driven disruption
means for customer expectations, why consumers are lavishing love
and attention on start-ups and how big brands can respond.
SCAN – spot the trends that matter to you
FOCUS – prioritise and work with trends strategically
GENERATE – turn insights into winning new ideas
EXECUTE – get your ideas into customers’ hands
11:45am
Theatre
THE 5 BIG MEGA-TRENDS
FOR THE NEXT 5 YEARS
An introduction to the day, and an overview of the
Trend-Driven Innovation Process:
BREAK:
11:15am
Reception
Plus coffee and a light breakfast.
Foyer
Pause and connect, with tea, coffee and snacks.
12:40pm
Theatre
Theatre
THE 10 NEWEST & MOST ACTIONABLE TRENDS
FOR RIGHT NOW
TREND FRAMEWORK:
PUTTING IT ALL TOGETHER
While the entire day is about future opportunities, during this session
we’ll share an exclusive preview of the latest innovations emerging
from our spotter network and the trends we’re currently working on.
This session looks at how to structure a Trend Framework.
In it, you’ll learn how to to process the day-to-day avalanche
of consumer-facing innovations you come across by crossreferencing them against the big, underlying consumer needs and
wants. You’ll leave with a coherent and robust understanding of the
consumer and business arena (finally!).
Rest assured they’ll be the newest, most opportunity-rich and
readily-actionable trends out there!
LUNCH:
1:00pm
2:00pm
Foyer
Fuel up and chat to fellow participants, with a tasty buffet.
3:00pm
Theatre
DEEP DIVE PANEL:
HOW WE ACTED ON A TREND AND THE RESULTS
Theatre
CONSUMER TREND CANVAS:
MOVING FROM INSIGHT TO IDEA
We’ll be analysing our GUILT-FREE CONSUMPTION trend. What
inspired participants to act on it, how they went from idea to
innovation - and what the results were. Participants include:
Interactive exercises and an in-depth walkthrough of how to unpack
a specific trend to generate robust and compelling new ideas, and
unlock new business opportunities.
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We’ll be using our Consumer Trend Canvas, a proven tool that
we use with clients to generate consumer-centered innovations.
Participants will also receive a special bonus set of interactive tools
to re-use in their organization.
Thomas Marinelli, Senior Director, Sustainability, Philips
Tjeerd Veenhoven, founder, Studio Tjeerd Veenhoven
Tessa Wernink, co-founder, Fairphone
Helen Kranstauber, founder, Food Cabinet
BREAK:
3:45pm
4:30pm
Foyer
Pause and connect, with tea, coffee and snacks.
Theatre
5:15pm
BECOME A TREND CHAMPION
This session will show how world-class organizations think creatively to unlock opportunities.
We’ll be joined by Bas Verhart, co-founder, THNK, The Amsterdam School of Creative
Leadership, who will will talk about visioning, and give pointers on how to think differently.
live.trendwatching.com
Anastasia Miari | [email protected]
Foyer
DRINKS RECEPTION
From Microsoft to JWT, Philips to
Sennheiser – connect with trend
superheros over canapés and drinks.