TW:2015:LON PROGRAMME
REGISTRATION:
9:00am
10:00am
10:20am
Theatre
Theatre
INTRODUCTION TO
TREND-DRIVEN INNOVATION
THE 5 BIG MEGA-TRENDS
FOR THE NEXT 5 YEARS
We’ll move beyond the usual clichés (mobile! China!) and get right to
the heart of how consumer behaviour will change in ways we guarantee
you won’t hear elsewhere. We’ll explore themes such as the shattering
of the traditional adoption curve, the changing patterns of consumer
demographic preferences, what the next phase of tech-driven disruption
means for customer expectations, why consumers are lavishing love
and attention on start-ups and how big brands can respond.
An introduction to the day, and an overview of the
Trend-Driven Innovation Process:
SCAN – spot the trends that matter to you
FOCUS – prioritise and work with trends strategically
GENERATE – turn insights into winning new ideas
EXECUTE – get your ideas into customers’ hands
BREAK:
11:15am
11:45am
Foyer
Pause and connect, with tea, coffee and snacks.
12:40pm
Theatre
Reception
Plus coffee and a light breakfast.
Theatre
1:10pm
Theatre
THE 10 NEWEST & MOST ACTIONABLE
TRENDS FOR RIGHT NOW
TREND FRAMEWORK:
PUTTING IT ALL TOGETHER
KNOWLEDGE NETWORKING
& SOCIAL HEALTH
While the entire day is about future
opportunities, during this session we’ll share
an exclusive preview of the latest innovations
emerging from our spotter network and the
trends we’re currently working on.
This session looks at how to structure a
Trend Framework. In it, you’ll learn how to
to process the day-to-day avalanche of
consumer-facing innovations you come
across by cross-referencing them against
the big, underlying consumer needs and
wants. You’ll leave with a coherent and
robust understanding of the consumer and
business arena (ﬁnally!).
We all face unprecedented challenges in terms
of how to survive the tsunami of information
that threatens to drown us. As the world’s
ﬁrst professor in networking, Julia Hobsbawm
(Editorial Intelligence) will explain how we need
to regard our social health – how we manage
technologies, attention, and networks, in the
same way as we do our overall physical and
psychological health.
Rest assured they’ll be the newest, most
opportunity-rich and readily-actionable trends
out there!
LUNCH:
13:30pm
2:30pm
DEEP DIVE PANEL:
HOW WE ACTED ON A TREND AND THE RESULTS
CONSUMER TREND CANVAS:
MOVING FROM INSIGHT TO IDEA
Interactive exercises and an in-depth walkthrough of how to
unpack a speciﬁc trend to generate robust and compelling new
ideas, and unlock new business opportunities.
We’ll be using our Consumer Trend Canvas, a proven tool that
we use with clients to generate consumer-centered innovations.
Participants will also receive a special bonus set of interactive tools
to re-use in their organization.
4:20pm
Theatre
3:15pm
Theatre
BREAK:
3:50pm
Foyer
Fuel up and chat to fellow participants, with a tasty buffet.
We’ll be joined by leading brand and agency panellists to analyse our GUILTFREE CONSUMPTION trend. You’ll hear how they spotted it, what inspired
them to act on it, and how they went from idea to innovation – and what the
results were.
Participants include:
•
Niki Charalampopoulou, Managing Director, Feedback (Disco Soup)
•
Henry Hicks, Creative Director, Futerra
•
Tobias Rooney, Director, ?What If!
•
Ansel Neckles, Co-founder, Let’s Be Brief
Foyer
Pause and connect, with tea, coffee and snacks.
Theatre
5:15pm
Foyer
BECOME A TREND CHAMPION
These rapid ﬁre sessions will show how world-class organizations think creatively to unlock
opportunities. Sessions include:
•
•
•
Indy Neogy, co-founder, KILN: ‘Think with your Hands’
Bas Verhart, co-founder, THNK: ‘The Importance of Creative Leadership’
Richard Wilkinson, Innovation Manager, Aviva: ‘Learnings from our Customer Cup’
live.trendwatching.com
Anastasia Miari | [email protected]
DRINKS RECEPTION
From Aviva to Sony, MTV to Virgin
– connect with trend superheros
over canapés and drinks.