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QUARTERLY PUBLICATION | ISSUE03MAY 2015
DISTRIBUTOROUTLOOK
A first look at BioThane® products on the horizon
Expanding Product Line: New BioThane® Products.
Useful Tools: Tags, Website, Price List.
inside
Distributor Spotlight: Ethan and Jesse Go to India.
On The Road: BioThane Travel Plans.
Bio Team,
below
inside
back page
Help Us Drive Your Sales: Email Lists Wanted.
Current Advertisements: US and EU.
back page
back page
NEW PRODUCT NEWS
IT IS TIME TO PRE-ORDER OUR NEW
BIOTHANE®DRESS BELT BUCKLES.
We are going to send out one of each size buckle
in Mid-May. One buckle favours thicker BioThane®
products, while the other favours lighter weights.
Along with the buckles we will be sending out a
sell sheet with pricing and pre-order form. We
will be heavily promoting this item in upcoming
publications, so don’t miss out on this great new
product. Pre-orders need to be submitted to
BioThane by 5/31/2015 because we have leadtimes
to consider. Order today!
BASKETWEAVE EMBOSS WILL MAKE
A GREAT WAIST BELT. In June, we will be
sending you a 50 foot sample roll with a sell sheet.
This new basketweave emboss fits great with the
BioThane®dress belt buckles. It will be offered in
semi-gloss and no-gloss and can be bought in rolls
or punched into belts. Along with the buckle, we
will be heavily promoting this new emboss as well.
IT HASN’T EVEN BEEN A
YEAR AND THE ULTIMATE DRESSED
LEATHER SIMULATION IS DOING
WELL ALREADY. Our new Beta®580 series
has a soft semi-gloss look and is great in tack for
bridles, reins, and halters. It is also great in harness for
lines and for dog collars and leashes. If you haven’t
tried this new innovation, order it today!
My Top 3
1. Congratulations
Merle!
Fairview Country
Sales will be having
an Open House on
Wednesday, June
17 to showcase their
newly added space.
BioThane will be
hosting a BioBriefing
that evening.
2. The countdown
is on…We have
chosen a new
website company!
We plan on
launching 2 new
websites by October
2015. One website
will be animal and
the other industrial.
3. Hope to see you
in Germany.
The BioTeam and
I will be heading
to TechTextil in
Frankfurt, Germany
on May 2, 2015.
Visit us in the USA
Pavilion Stand D09
Hall 3.1.
NEW HANG TAGS
Coming Soon
We are working on new hang tags for dog collars
and horse products. We still have plenty of the
current ones available. Let us know if you need
more before the switch-over occurs. These hang
tags are a great thing for the manufacturers as a way
to stand out in the market place by distinguishing
that their products are made with BioThane®.
NEW REFLECTIVE
PRICE BOOK
Our reflective product line has been growing and we
felt there was a need to have this pricing located in one
spot. With over 75 different products, the reflective
pricing will be organized for easier ordering.
1
PRODUCT IS MADE WITH
COATED WEBBING
Polymer Coating
COATED WEBBING
cleanable • durable • waterproof
biothaneanimal.com
MADE IN
NEW WEBSITE
2
Coming Later in 2015
We will be breaking our website into 2 new
websites. One will focus on Animal and one on
Industrial. We felt this was the best thing to do to
ensure that our web users have the best experience
they can and are able to find the information they
are looking for. We hope to have these launched
by October 2015.
1. Thangaraj’s family with
Ethan, Jesse and Thangaraji
2. On a train to Kanpur
3. Rhea sales office in Kanpur
4. Thangaraj, Rakesh and Team
bioThane coaTed webbing | 440.327.0485 | bioThane.us
34655 Mills Rd., noRTh Ridgeville, oh 44039
DISTRIBUTORSPOTLIGHT
4
and his team have done developing the
market. We are more excited than ever
about the future with Rhea in India!
RHEA - India - BioThane
One of the many pleasures of working at BioThane is the opportunity to
develop friendships with people all over the world. Earlier this year, Jesse
and I had the privilege of visiting our distributor and friend Mr. Devadeson
Thangaraj in his home country of India. Mr. Thangaraj is the President and
Owner of Rhea Equisolution Private LTD, BioThane’s distributor in India.
Mr. Thangaraj started Rhea in 2008. He has visited us at Bio two times
since then and we usually meet once a year at the Spoga show in Cologne,
Germany. Mr. Thangaraj and his team have worked very hard to
develop a stable and growing market for BioThane® in India. It
was time for us to pack our bags and experience India for the
first time.
First, we travelled to Mr. Thangaraj’s home in Chennai to meet
his family and spend time socializing and experiencing India. After
many years of hearing stories about Mr. Thangaraj’s family, it was a
great pleasure to finally meet them in person. It was especially fun
to meet his granddaughter Rhea, who is the company namesake.
Mr. Thangaraj is truly a proud grandpa!
Next, it was off to Delhi for a day of sightseeing and then onto Kanpur where
Rhea has its sales office and warehouse. Kanpur is known as the “leather
city” and it is where the market for BioThane® exists as well. We spent the
next few days visiting customers with Thangaraj and his team. First we went
to meet the Rhea team at their office and warehouse. The team is led in
Kanpur by Mr. Rakesh Srivastava. We have worked with Rakesh for many
years and it was great to finally meet him! After traveling to see customers
for a few days we came away very impressed by the excellent job Rakesh
On the final day Thangaraj, Rakesh and
Ritul, put us back on the train to Delhi
for our flight home. On the flight home I
had time to reflect on some take-aways:
1. The Indian people are friendly, proud
and helpful.
2. The climate in February/March was
perfect for a visit from two fair skinned
Americans that live in the North.
3. The food was terrific. Mr. Thangaraj
was kind enough to have the cooks go
easy on the spices for Jesse and me.
4. We saw many wild animals that we
are not used to seeing at home.
5. Traffic is crazy! Driving in Kanpur is
a driving experience unlike any I’ve had
before. A special thanks to Mr. Rakesh
who made driving and
finding locations in Kanpur
an art form. Jesse and I
would still be looking for
Mars Impex if it weren’t for
Rakesh!!
In closing, I want to express
our sincere thanks to Mr.
Thangaraj and his team who
made us feel at home, safe
and comfortable throughout our entire
journey. They were all excellent hosts
whose thoughtfulness was genuine and
heartfelt.
31
TRAVEL
PLANS
BioThane plans to
display or walk the
following shows this
year. We hope to
see you there!
WE NEED YOUR HELP!
In an effort to grow the business, yours and ours, we would
like to send direct brand marketing to your OEMs. In order
to do this, we will need your list of customers who buy
BioThane®. The call to action will be to buy from your
distributor today.
Techtextil
May 4-7 | Frankfurt, Germany
BioBriefing/FCSOpenHouse
June 17-18 | Millersburg, OH
HorseProgressDays
July 3-4 | Daviess County, IN
HarnessMakersGetTogether
July 16-17 | Arthur, IL
Superzoo
July 21-23 | Las Vegas, NV
Emails to end manufacturers from home office Promoting BioThane® & Distributors
End manufacturers ordering from you!
Spoga
Aug 30-Sept 1 | Cologne, Germany
NSC National Safety Congress
Sept 26-Oct 2 | Atlanta, GA
BioBriefing
Oct 1 | Ronks, PA
IFAIIndustrial Fabric Association International
Oct 6-9 | Anaheim, CA
TRANSLATE
BIOTHANE MARKETING
MATERIALS
Edit text and images in your PDF file with Acrobat
Pro. It is easy to change a BioThane®Postcard,
Sell Sheet or advertisement with Adobe
Acrobat! Change the pricing, the language or rewrite the text to your needs.
Download Acrobat and
start translating Bio material today!
www.acrobat.com
LOOK FOR THESE
UPCOMING ADS
...SINCE 1977
DRIVE ORIGINAL
THE
HARNESS WEBBING
Make sure your harness is
made with BioThane®!
call
800.487.2358 for a free sample
JOIN US!
WEDNESDAY, JUNE 17
BioBriefing at
air ie
o ntr a es
OPEN HOUSE EVENT
5pm
er
6-7 eeting an
ri es
ee o in n iana or the
2015 HORSE PROGRESS DAYS!
34655 Mills Rd, N Ridgeville, OH 44039 www.biothane.us
Buyer’s Guide
Buy Finished Products Made With BioThane®!
DOG ARTICLES
pet & hunting
UltraHund
800.565.3509
[email protected]
Helen Baud
04 90 07 27
[email protected]
Hundeleinen
hundeleinen.de
Rüdemeister
ruedemeister.de
Bioleine
bio-leine.de
Mystique
mystique-dummy.sk
Pawlines UK
07725 072 799
Bull Oil s.n.c.
+39 0583 29268
[email protected]
Brookenjack
508.951.5033
[email protected]
Four Paws Pet
607.437.2888
[email protected]
BioThane Coated Webbing
440.327.0485 www.biothane.us
Scan the “QR” codes
with your smart phone to go
directly to the BioThane®
product page.
In the U.S. we are promoting
harness with our “Drive the
Original” campaign. We are using
harness shop posters, print ads,
and show banners with the “Drive
the Original” messaging.
In the EU we are promoting
equine and canine at tradeshows
with buyers guides. If you have
customers who would like their
information added to our buyers
guides please let us know. We
are looking for additional qualified
e-retailers. (see buyers guide
example) In addition to this, we
are going to be expanding our
advertising efforts in the EU in the
upcoming months for canine.