150
Lorenz von Ehren Anniversary
S A V E T H E D AT E 3 . - 6 . 9 . 2 0 1 5
Pflanzenhandel Lorenz von Ehren GmbH & Co. KG
Maldfeldstrasse 4 | 21077 Hamburg / Germany
phone +49 (0) 40 761 08-0 | [email protected]
www.LvE.de
We Put our Customers First
At Lorenz von Ehren, we focus on our customers.
Our nursery team is ready to help you in all matters
related to plants and the selection of the right
trees.
The expertise we have gained over the decades,
understanding green innovation, modern nursery
technology and our friendly and knowledgeable
team, all guarantee high quality which you can
rely on.
You will find a huge range of plants in the Lorenz
von Ehren catalogue and on our website (for
more information please go to www.LvE.de).
Or, of course, you can come to our nursery.
We look forward to meeting you!
The Full Range of Plants
On more than 550 hectares we grow approximately
1000 species and varieties of trees in 7500 different
sizes and forms. All your wishes can be met.
We offer the full range of plants; from large
trees to topiary, from bonsai to standard trees,
from exclusive specimen trees to hedges.
Furthermore we offer a wide range of perennials,
grasses and roses.
Our plants have plenty of time to grow to the
outstanding beauties they are. Knowledge,
innovative technology and our skilled team of
experts ensure that all our plants meet your and
our requirements and expectations. We will only
be satisfied if you are satisfied as well.
Time and Expertise
As plants are demanding and require time and
space to grow: and so time, space and expertise
are the most important “ingredients” to produce
a real Lorenz von Ehren tree. Our oldest avenue
and parkland trees are up to 100 years old. They
have been nurtured, watered, fertilised and pruned
countless times and transplanted every four years.
150 years of nursery tradition is enough time
to gather a wealth of experience and the incentive
to stay ahead. We have been supporting science
and research projects for many decades and
urban trees are currently the focus of attention.
We know that we have to keep offering
trees which are resistant to heat, frost and
climatic fluctuations.
Trees of Unique Character
If only trees could tell their stories …
Our choice of plants includes specimens with
character: distinctive, individual plants of unique
habit and extraordinary old age.
All these magnificent specimens have been
carefully pruned by the Lorenz von Ehren
topiary experts.
A clue lies in the name however: trees of unique
character are available in limited quantities, and
the choice of plants changes all the time.
Top Quality Trees
You can expect the highest quality from all our
trees, because we meet the highest standards of
production: FLL standards (German Landscape
Research, Development and Construction
Society) and BdB standards (German Nurseries
Association).
When it comes to quality we believe you should
not make any compromises in the long term.
As well as a wide range of urban and avenue trees,
specimen trees and topiary, we also offer regional
plants to protect biodiversity.
Lorenz von Ehren nurseries have been awarded
the highest certificates by the Regional Plants
Certification Association (ZgG).
“Ökoprofit” (eco profit) is our environmental
programme, certificates for this demonstrate our
efforts to protect the environment.
Plants on the Road
Our nursery runs like clockwork; all over Europe
we deliver plants to site on time.
With 1.5 million plants delivered every year,
thousands of Lorenz von Ehren plants are on the
road every day.
You can always count on us, no matter how short
your timeframe will be. Collection by the customer
is also possible (by arrangement).
Please feel free to contact us!
150
Trees for Generations to Come
150 YE ARS OF NURSERY HISTORY
Trees for Generations to Come
Lorenz von Ehren Nurseries 1865 - 2015
Lorenz von Ehren Nurseries were founded
150 years ago. We are proud to be one of the
leading European Nurseries. The family-owned
company is now run by the fifth generation.
While technology, environment and fashions have
changed, our motivation remains the same:
We love trees.
Since the foundation in 1865 by Johannes von
Ehren, this passion still drives us to provide the
best service and the highest quality.
Planting your Ideas
We invite you to visit us at
Lorenz von Ehren nurseries.
150 years of nursery history.
150 years of production history.
150 years of plant trading history.
We cannot imagine any better product!
Bernhard von Ehren
P.S. Celebrate with us!
From 3 to 6 September 2015
Konrad Parloh
A Glimpse into our History
The son of a sea captain, Johannes von Ehren
(1832-1906) might have chosen another career,
but he decided to learn the gardener’s craft at the
renowned nursery of James Booth – it was a wise
choice. He was soon to follow in the steps of his
predecessor and establish his own nursery.
Local demand for trees from wealthy Hamburg
residents coupled with the start of an economic
upturn led to an increasing clientele. By 1872,
the nursery was delivering plants to Potsdam,
Copenhagen and even, in 1875, to Russia.
Trees for the World
Johannes’ son, Lorenz von Ehren (1867-1948)
worked hard to expand the production area and
dedicated himself to raising and selling specimens
and large trees, a specialty that remained of great
importance through to the present day.
In 1904 the nurserymen succeeded in hauling
a 40 year old weeping beech over a distance of
9 km – an enormous effort at that time.
Soon trees were being dispatched to the United
Kingdom, Denmark and St. Petersburg.
From 1914 the Lorenz von Ehren nursery was the
acknowledged purveyor to the Prussian Court.
Trees or Cauliflower?
The nursery experienced steep cuts resulting
from World War I, high inflation and the Great
Depression. Recovery was slow in the years that
followed; but World War II had the greatest impact.
The population was starving as food was short
in supply, and so the nursery fields had to be
cleared – except for some of the most valuable
shrubs and trees – and they were used for growing
fruit and vegetables. Instead of beautiful trees,
now cauliflower was cultivated.
In this difficult time, the third generation of the
von Ehren family, the brothers Johannes II (18991982) and Lorenz II (1906-1982) took over the
management. By the end of the war there was
only a small fraction of plants left. Replenishing
the stock could only start again in 1949.
To the Other Side of the River
The brothers Lorenz III (*1937) and Bernd von
Ehren (*1938) continued the family tradition.
They shaped Lorenz von Ehren Nurseries’ image
decisively with their corporate vision and their
instinct for reading market trends.
They extended the area under cultivation, the
company became international and new product
lines were introduced: large bonsai, extraordinary
evergreen topiary, distinctive ornamental plants
and the trend for planting extensive groundcovers.
In 1965 the Bad Zwischenahn branch was
founded. In 1993 the headquarters were moved
to Marmstorf, south of the river Elbe.
The Nursery Now
With Bernhard von Ehren (*1972) as managing
director since 2013 the company is now in its fifth
generation of von Ehren. He joined the company
in 2001 and has operated as the Director since
2005. In 2007 Konrad Parloh (*1958) joined the
company’s management board.
The cultivated areas in Hamburg, Bad Zwischenahn
and Rellingen have been extended and cover more
than 550 hectares. Approximately 170 members
of staff look after the trees and specimen plants
growing in the Lorenz von Ehren fields. Our expert
team provides support and advice to our national
and international customers.
For 150 years we have been appreciating quality
and delivering good service.
(left to right: Konrad Parloh, Simone von Ehren, Bernhard von Ehren)
150 Years of Expertise
Lorenz von Ehren trees are planted in European
cities, castle grounds, public green spaces and
private gardens. Using our knowledge in high
quality tree production and sharing our knowledge
with you, our customers, you can also profit from
our150 years of nursery expertise.
Lorenz von Ehren Nurseries 1865 – 2015
Let’s celebrate together!
Nursery anniversary from 3 to 6 September 2015
3.9.2015 Lorenz von Ehren Symposium “Green Pioneers”
4.9.2015The European Garden Awards
by the European Garden Heritage Network
(EGHN) and the Schloss Dyck Foundation
5.9.2015 Open Nursery
6.9.2015 Morning Get-together at the Nursery