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Schedule for M2Moms® 2014
PRE-CONFERENCE WORKSHOPS M2Moms®… Marketing Health and Wellness to Today’s Moms –
Tuesday, October 21, 2014 @ The Hard Rock Hotel Chicago, 2nd Floor, Fender Ballroom
3:00-3:10
3:10-3:55
3:55-4:40
4:40-5:00
5:00-5:45
6:00-8:00
Guest Emcee Welcome
Beth Battaglino, RN, CEO, HealthyWomen
Beyond the Pediatrician’s Office - Health and Wellness Marketing That Reaches Moms Where They Are
Janis Daly, Director, Sponsor Sales, School Family Media
New Moms: The Holy Grail of Brand Conversion
Mary Anne Graf, V.P. Women Services, Bon Secours Virginia Health System, President, Healthcare Innovations,
Author, The Complete Guide to Women's Health Service Line Marketing
Expectant Mothers Expecting More From Health Care
Laura Wagner, Creative Director, Free Agents Marketing
Trusting Mom Instincts: Engaging with Moms on Their Terms (Huggies Case Study)
Kendra Simpson, Vice President, Social Strategy, Social@Ogilvy
Pre- Conference Reception, The Hamer Room 4th Floor
DAY ONE – Wednesday, October 22, 2014 @ The Chicago Cultural Center
7:30-8:30
8:30-9:00
9:00-9:30
9:30-9:45
Registration & Networking Breakfast Sponsored by 22squared
Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2Moms®
Liz Fongemie, SVP, Dir. Moms’ Initiatives, PME® Enterprises, LLC
Zanny Oltman, VP, Marketing Partnerships, Destination Maternity Corp.
Case Study
Now What? How to Take Powerful Insights About Moms and Immediately Turn
Them Into Action That Drives Sales
Lauren Fitzgerald, Managing Director, The Mom Complex and Leslie Godwin, Senior
Shopper Marketing Manager, Kellogg Company
New Media & Research
The Motherhood Reports
Cooper Munroe, Co-Founder, The Motherhood, Inc.
9:45-10:15
Digital Moms
10:15-10:45
10:45-11:00
Networking Break Sponsored by Yahoo!
Marketing Insights
Build Your Brand Using Everyday Mom Advocates: Generate Peer-to-Peer Drive to
Purchase
Sharon Vinderine, Founder & CEO, PTPA Media, Inc.
Family Marketing Panel WWE: Making Mom the Champ
Stephanie McMahon, Chief Brand Officer, WWE, Carrie Glasscock, Dir., Corporate
Relations, Susan G. Komen and Gregg Horvat, Sr. Brand Manager, Kraft Foods
3 Workshops
1. The New Mobile Rules: Reimagining Websites for Today's Mom– Josh Himwich,
VP, Product for The Bump Registry (5th Floor, Washington)
2. Reaching Millennial Moms Through Their Peers – Kelly McCabe, VP, Strategic
Relationships, Crowdtap & Tania Haigh, Principal, Founder, Magnolia
(5th Floor, Garland)
Delivering Powerful ROI Mapping to Key Business Outcomes- Stacy DeBroff,
Founder & CEO, Mom Central Consulting (5th Floor, Millennium)
11:00-11:30
11:30-12:15
12:15-1:45
1:45--2:15
2:15-2:30
2:30-3:00
3:00-3:30
Mom’s the Word: Insights for Engaging Her Divided Attention
Bill Tancer, General Manager of Global Research, Experian Marketing Services
Networking Luncheon Sponsored by Destination Maternity Corp. Luncheon Speaker Jenny Rosenstrach, Author,
Dinner: The Playbook and Blog, Dinner: a Love Story, Weaning Them Off the Nugget: How Moms Can Take Back
Family Dinner - Interviewed by Zanny Oltman, VP, Marketing Partnerships, Destination Maternity Corp.
New Research
Blogs, Brands and Breadwinners
Kelley Skoloda, Partner, Dir., Global Brand Marketing Practice, Ketchum and Elisa
Camahort Page, Co-Founder & COO, BlogHer, Inc.
Moms to Be
Meeting the Health Needs of Today’s Mom
Beth Battaglino, R.N., CEO, HealthyWomen & Dominique Debroux, Co-Founder, CEO,
Big Belli
Case Study
Social Media Influencer Marketing to Moms That Works: Leverage–Measure–Grow
Holly Hamann, Co-founder and Chief Marketing Officer, TapInfluence and Christine
Wilson, Founder & CEO, MtoM Consulting, LLC
Networking Break Sponsored by AbelsonTaylor
3:30-4:00
Best In Class Social
Media Panel
Hitting the Motherload: How to Build Your Business Through Mom Bloggers
Julie Cole, Co-Founder, Mabel’s Labels with Laura Berg, President and Founder
My Smart Hands Inc., Erica Ehm, Founder & Publisher, Yummy Mummy Club and
Alison Kramer, Writer and Co-Creator, UnMarketing
4:00-4:05
Star Turn
Mindful Kids Shape the Future of Grocery Shopping
Ellen Briggs, Founder, Kid Kritics Approved Seal
4:05-4:45
Closing Keynote
Striking the Right Chord with Celebrity Influencer Campaigns
Liz Hawks, SVP, Partner, FleishmanHillard, Angie Read, SVP, Partner,
FleishmanHillard, Laura Hutfless, Agent, Music Partnership Dept., Creative Artists
Agency (CAA)
4:45-5:00
Special Performance
Special Musical Performance from Celebrity Mom Influencer, Jewel
5:00-7:00
Networking Reception Sponsored by Scholastic National Partnerships
DAY TWO – Thursday, October 23, 2014 @ The Chicago Cultural Center
7:30-8:30
8:30-8:50
Networking Breakfast
Welcome
8:50-9:20
Marketing Insights
Mogul, Mom & Maid: The Balancing Act of the Modern Women, a Bird’s Eye View
of Moms All Across America Who are Juggling Careers, Motherhood, Marriage
& Households
Liz O'Donnell, Author, Mogul, Mom & Maid
9:20-9:50
Research Premiere,
Shopper Marketing
The Death of A Primary Shopper
Brandon Murphy, EVP, Chief Strategy Officer and Saya Heathco, Planning Director,
22squared
9:50-9:55
Star Turn
Empowering parents. Educating mobile youth. Starting conversations.
Scott Winn, Founder & CEO, Strajillion & RAKKOON
9:55-10:15
Marketing Insights,
Mom Interview
Breaking Down Barriers at a Young Age with Special Olympics
Noelle Perillo, Director, Corporate Relations, Special Olympics International
interviews Brook & Jack Klawitter
10:15-10:45
10:45-11:15
Networking Break In Honor of Special Olympics International
Marketing Insights
Big Expectations, Faster Delivery: Why Content Marketing Should be Part of Every
Marketing Strategy
Sharon Chang, Director of Product Management, Yahoo!
New Media – Social
The Science of Sharing: Connecting with Moms Through Social Video
Video Marketing to
Christine Ryder, Regional Vice President, Sales, Unruly
Moms
Marketing Health &
Moms: Faking it While Freaking Out, AbelsonTaylor’s Anthropologic Study Validated
Wellness to Moms
by 400 Moms
Beverly Wright, VP, Account Director and Courtney M. Miller, Director of Account
Planning + Strategy, AbelsonTaylor
11:15-11:30
11:30-11:45
Sponsored by Destination Maternity Corp
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2Moms®
Liz Fongemie, SVP, Dir. Moms’ Initiatives, PME® Enterprises, LLC
Zanny Oltman, VP, Marketing Partnerships, Destination Maternity Corp.
11:45-12:30
3 Workshops
1. The New Mobile Rules: Reimagining Websites for Today's Mom– Josh Himwich,
VP, Product for The Bump Registry (5th Floor, Washington)
2. Reaching Millennial Moms Through Their Peers – Kelly McCabe, VP, Strategic
Relationships, Crowdtap & Tania Haigh, Principal, Founder, Magnolia
(5th Floor, Garland)
3. Delivering Powerful ROI Mapping to Key Business Outcomes- Stacy DeBroff,
Founder & CEO, Mom Central Consulting (5th Floor, Millennium)
12:30-2:00
Networking Luncheon Sponsored by O’Keefe, Reinhard & Paul and Zeno Group, with Luncheon Improv Presentation
Getting in Touch with Moms: From Insight to Immersion Via Improvisation, Sue Gillan, Creative Director, O’Keefe,
Reinhard & Paul and Therese Caruso, Managing Director, Global Strategy + Insights, Zeno Group