1. health and fitness
2. disease
3. diabetes

Saratoga Springs
High School
Sunday, June 7, 2015
Get Ready to Start a Chain Reaction
Media Contact:
2015 Tour de Cure
Media Kit
Kathleen Hayes
518-218-1755 ext 3601
[email protected]
American Diabetes Association
2 Pine West Plaza, Suite 204
Albany, NY 12205
WHO IS THE AMERICAN DIABETES ASSOCIATION?
Cure. Care. Commitment. It’s who we are. It’s what we do.
Our Mission: is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.
The American Diabetes Association (ADA) is the nation’s leading nonprofit health organization providing
diabetes research, information and advocacy for all types of diabetes. Founded in 1940, the Association serves
the community through the funding of publishing scientific findings, providing vital information, advocacy,
summer camp and many other services for people with diabetes, their families and health care professionals.
We lead the fight against the deadly consequences of diabetes and fight for those affected—by diabetes.




We fund research to prevent, cure and manage diabetes.
We deliver services to hundreds of communities.
We provide objective and credible information.
We give voice to those denied their rights because of diabetes.
FAST FACTS ON DIABETES
Diabetes affects 29.1 million people
9 % of the population
DIAGNOSED
21.85 million people
UNDIAGNOSED
7.25 million people







Among U.S. residents aged 65 and older, 10.9 million, or 26.9% had diabetes in 2010
About 215,000 people younger than 20 had diabetes in 2010
1.9 million people aged 20 years or older were newly diagnosed with diabetes in 2010 in the
United States
Approximately 86 million Americans aged 20 or older have prediabetes
Diabetes is the leading cause of kidney failure, nontraumatic lower-limb amputations, and new
cases of blindness among adults in the U.S.
Diabetes is a major cause of heart disease and stroke
Diabetes is the seventh leading cause of death in the U.S.
GET TO KNOW THE SARATOGA SPRINGS TOUR de CURE
Riding full force with a passion and one mission in
mind…finding a cure for diabetes.
American Diabetes Association
2015 Executive Committee
WHO:
The American Diabetes Association and thousands of riders
and volunteers.
Chairman
Angelo Mazzone
Mazzone Hospitality
WHAT:
The premier cycling event in the Capital Region dedicated to
finding a cure for diabetes.
Committee Members
This event offers a memorable day of cycling and fun through
beautiful Saratoga County. It also gives the rider the personal
satisfaction of completing a challenging ride and doing his part
in the fight against diabetes. Whether you’re a novice or expert
cyclist, we have a route that matches your ability. Our routes
feature full-service rest stops as well as SAG and mechanical
support along the way.
Jaimie Balogh
Mazzone Hospitality
Roberta Bastow
First Niagara Bank
Lauren Holmes
Saratoga National Golf Club
When you cross the finish line you will be greeted by cheering
volunteers and treated to lunch from Glen Sander’s Mansion, a
massage, music and much more!
Gregg Kelly
Northeastern Fine Jewelry
Robert Kivort
Kivort Steel
Kate Otis
Key Bank
Tom Roohan
Roohan Realty
WHEN:
Sunday, June 7, 2015
WHERE:
Saratoga Springs High School
ROUTES:
10 mile Family Fun Ride
25 mile
50 mile
62.5 mile - Metric Century Ride
100 mile- Century Ride
Indoor Spin Event 1 – 3 hours
FEE:
Ranges $15 early bird registration to $25 day of event
MINIMUM:
$200 Fundraising minimum for all riders
Tommy Selfridge
Albany Valve & Fitting Co.
Jeffrey Sherrin
O’Connell & Aronowitz P.C.
Jeff Stone
Kinderhook Bank
Russ Teplitzky
DeCrescente Distributors
Kurt Zimmerman
Upstate Auto Body Warehouse
For more information on registering or volunteering, visit
diabetes.org/saratoga, call 518-218-1755 ext 3606 or email
Denise Nicastro at [email protected].
RIDERS DEMOGRAPHICS and TOUR STATISTICS
The Saratoga Springs Tour de Cure is ranked #1 for fundraising among New York Tour
events and #2 in the U.S. out of 85 Tours in 43 states.
Results for the 2014 Saratoga Springs Tour de Cure:
Total Fundraising: $1,300,000
 Number of Riders: 2,500
 Number of Red Riders: 143
 Number of Teams: 174
 Number of Volunteers: 350
 Sponsors: 40 including presenting sponsor Empire BlueCross
Through the Tour de Cure, the ADA and its corporate sponsors continue to expand its reach among highly
desirable audiences – appealing to an affluent consumer. The Tour offers an opportunity to expose a
corporation’s brand to a targeted, exclusive audience who has the capacity to buy.
In 2014 the Saratoga Tour riders raised an average of $480 – more than the national average.
Ages:
<18 = 1.5%
18-25 = 4.4%
26-39 = 25.3%
40-55 = 47.7%
Income:
$25 - $50k = 8.4%
$50 - $75k = 13.2%
$75 - $100k = 14.4%
$100k -$125k = 12.2%
$125k - $150k = 18.5%
Over $150k = 16.5%
Gender:
57% Male, 43% female
Education:
Some High School = 1.2%
High School Graduate = 4.0%
Some College = 16.7%
College Graduate = 38.9%
Some Grad School = 7.3%
Grad School or Higher = 29.3%
CORPORATE SPONSORS
The Saratoga Springs Tour de Cure is privileged to work with many corporate sponsors from many different industries.
Empire BlueCross has been the presenting sponsor for two years and
has also signed on for the 2015 Tour de Cure.
The 2015 Sponsors Include:
Abele Builders
Albany Valve & Fitting
Lia Auto Group
M & W Group
Ayco
M&T Bank
Back in Balance
Marini Homes
Berkshire Bank
Mazzone Hospitality
CDPHP
Northeastern Fine Jewelry
Cohoes Savings Bank
Northwestern Mutual
DeCrescente
Novo Nordisk
E.A. Barvoets Fund
O’Connell & Aronowitz
First Niagara
Price Chopper
Fly 92.3
Saratoga Water
Friendly's
SaxBST
Geico Albany
SEFCU
H.L. Gage Sales Inc.
The Pike Company
Hodorowski Homes
VENT Fitness
Key Bank
Vincy's Printing
L.L. Bean
Wells Fargo Advisors, LLC
Lawn Dawg
WRGB-TV
WHY WE RIDE
To support everyone who lives with diabetes and to showcase the courage
and perseverance it takes to live everyday with this difficult disease.
The Red Rider Program
The purpose of the Red Riders is to support everyone who lives with type
1 or type 2 diabetes and showcase the courage it takes to live every day
with this difficult disease. It's time to celebrate those with diabetes that
get on their bikes and ride! The Tour de Cure recognizes riders with
diabetes as the heroes on the day of the event!
Being a Red Rider Means:
That YOU are not alone! You can ride to thrive with diabetes! With
hundreds of riders who may share a similar story, and hundreds more to
support you, being a Red Rider can help with your first mile or your
millionth—in your fight to live a healthier life! Riding your bike is a great
way to stay in shape and exercise is extremely important for everyone
with diabetes.
How Did the Red Rider Program Get Started?
In 2006, Mari Ruddy rode in a Tour de Cure and asked the
question, "Where are all the riders with diabetes?" Living with
type 1 diabetes for more than 30 years, she wanted to talk to
others like her with diabetes and celebrate everyone that was
taking control of their health. In 2007, Mari Ruddy, Sandria
Barrett & Marcey Robinson came up with the idea of the Red
Riders and made that idea come to life at the Denver, CO, Tour
de Cure that year. Now the Red Riders and Team Red are a part
of every Tour de Cure in the nation and they want you to get
involved and be proud to be a Red Rider!
Go, Red Rider, Go!
WHERE DOES THE MONEY GO?
The American Diabetes Association
meets all 20 Standards for Charity
Accountability with the Better Business
Bureau and is a Seal Holder.
Key Priorities
Increasing the Association’s Impact on People Affected by Diabetes by Devoting Resources to Target
Programs and Initiatives that Focus on Research Funding, Diabetes Awareness & Advocacy, Supporting
People with Diabetes & Health Care Professionals, and Creating a Healthy Environment.
Significantly Increasing the Association’s Annual Net Revenue by Adding New Strategies to Revenue
Generation.
Transforming the Association’s Culture to Become a World Class Volunteer and Staff Organization
WHERE DOES THE MONEY GO?
Research
The ADA provides grants to researchers to learn more about the causes of
diabetes, better treatment of the disease, and ultimately to find a cure. To date,
the ADA has funded more than $300 million in diabetes research in the United
States.
Outreach
The ADA works to improve the quality of life for people who have diabetes
through educational programs, literature, and lifestyle programs and services. The
ADA also serves the community through various support groups and also keeps
health care professionals up to date on the latest developments in treatments.
Advocacy
The ADA advocacy team fights for the rights of people with diabetes against
discrimination, as well as, increasing public and government awareness while
ultimately working for better health care services and increased national funding
for diabetes research.
November is American Diabetes Month. This is time to communicate the
seriousness of diabetes and the importance of diabetes prevention and control. For
years, the American Diabetes Association has used this month as an opportunity to
raise awareness of the disease and its serious complications. In 2009, the Association
launched a national movement to Stop Diabetes® – with the audacious goal of
gathering the support millions of Americans to help confront, fight and most
importantly, stop diabetes.
African American Initiatives are implemented with the live empowered program. A
faith-based diabetes education project, Live Empowered, is the ADA curriculum
outreach efforts for the African American community. Date: Year-Round
Camp Aspire allows nearly 150 children to experience traditional camping activities
during a week-long day camp. The youngsters not only get to ride horses, swim, rockclimb and more, they also learn valuable skills in caring for their diabetes. Nutrition,
exercise, and medical sessions are cleverly presented so that children experience a
positive attitude about living with diabetes. First 2 Weeks in July
AMERICAN DIABETES ASSOCIATION ALBANY OFFICE
Amy R. Young
Director, Albany and Central NY Offices
518-218-1755 ext 3631
[email protected]
Denise Nicastro
Associate Director, Tour Coordinator
518-218-1755 ext 3606
[email protected]
Kathleen Hayes
Media Contact
Manager, Online Fundraising & Logistics
518-218-1755 ext 3601
[email protected]
Justine Carroll
Office Specialist
518-218-1755 ext 3632
[email protected]
Office location:
2 Pine West Plaza, Suite 204
Albany, NY 12205
Thank you for your support.
Together we can make a difference!
All contributions to the American Diabetes Association are tax deductible.
Our Federal Tax ID number is: 13-1623888