1. style and fashion
2. beauty
3. cosmetics

Shanghai
19-20-21 may 2015
Shanghai New International
Expo Center
THE GLOBAL BEAUTY EVENT IN ASIA
FOR BEAUTY BRANDS, NEW PRODUCT DEVELOPMENT
& MANUFACTURING SOLUTIONS
The ideal
platform
for entering
the Asian Beauty
Market
An annual event held in Shanghai during the month of May,
China Beauty Expo (CBE) is the leading beauty trade show in
Asia. It has become China’s most influential trade platform
for international cosmetic companies entering the Asian
beauty market and is the key beauty and cosmetic exhibition
promoted by the Chinese Ministry of Commerce.
With a display area of 127,000 sqm, 6,433 international
standard booths, many international exhibitors, and three
major themes in 2014 (COSMETICS CHINA, BEAUTY SHANGHAI
and COSMETECH SHANGHAI), the 19th China Beauty Expo set
new records in 2014.
2014 facts & Key figures
• 252,200 visitors from 80 countries and regions
• 6,433 booths up to international standards (+12.5% from 2013)
• 1,837 exhibiting companies (+10.9% from 2013)
• 127,000 sqm of exhibition area, in 11 halls
• Media coverage by over 80 local and international TV channels,
magazines, newspapers, major websites and opinion-makers blogs
• Increased presence of country pavilions exhibition area
(France +53%, Germany +36% from 2013), several countries represented
(Italy, Spain, Singapore, Thailand, Korea…)
Top 10 foreign countries
and regions 2014
1 Korea
2 Taiwan
3 Japan
4 Hong Kong
5 USA
6 Thailand
7 Australia
8 Russia
9 France
10 Malaysia
Enjoy a unique vision OF the world of beauty
A steady stream of events, model shows, conferences, workshops and product presentations was held amidst an exciting
and stylish world-class atmosphere.
Why Exhibit?
1
Be at the heart of the booming
Asia-Pacific market
2 Meet with international decision-makers
and buyers from across the industry’s
entire supply chain.
3 Showcase your latest products and
Why VISIT?
1 Stay a step ahead of the latest breakthroughs and
developments on the Chinese and Asian markets.
2 Benefit from an exclusive preview of major
international companies and novel brand concepts.
3 Find inspiration, anticipate market trends, and
test new products.
innovations to a targeted audience.
4 Grow your networking and partnership
4 Find new partnership
opportunities.
5 Enjoy the proven expertise and services
opportunities.
5 Improve your market understanding and knowledge.
offered by the organizational committee.
Who are the visitors?
Visitor Profile by Nature of Business
Visitor Profile by Continents
Manufacturers
Europe
10,92%
(Including R&D
and Purchasers)
Retailers
(Including
Department Stores,
Supermarkets and
Franchises)
37,18%
19,32%
Beauty
Salons and
Spa Owners
12,21%
Distributors/
Agents/
Importers/
31,10%
Others
0,19%
Asia
71,38%
North
America
10,03%
Oceania
3,53%
Africa
2,64%
South America
1,5%
totally
252,200
professional
visitors
in 2014
A comprehensive showcase for all beauty sectors
Plan your show
COSMETICS CHINA
Hall W1
Skin care / Personal care
Perfumery / Color cosmetics and make-up accessories
Hall W3
Perfumery, color cosmetics and make-up accessories /
Children baby maternity care, oral care, household
detergent and health beauty products
Hall E1
Skin care / Personal care / Men’s care
Hall E2
International pavilions / Imported products
Hall E3
International pavilions / Imported products / Personal
care / Health care, hygiene / Retail mode / Other services /
ZOOM ASIA
BEAUTY SHANGHAI
Hall E4
International pavilions / Beauty salon and spa products /
Beauty equipment / Hair salon furnishings / Medical
cosmetology
Hall E5
International pavilions / Nail care, eye, ash, tattoo
products / Beauty salon and spa products / Beauty
equipment / Beauty salon and spa equipment /
Furnishings
COSMETECH SHANGHAI
W5
N1
N2
W4
W3
W2
E5
W1
E4
ZOOM
ASIA
Hall N1
International pavilions / OEM, ODM / Packaging
Hall N2
Raw materials / Color cosmetics packaging / Packaging /
Machinery
Hall W4
International packaging / Machinery
Hall W5
Machinery / Packaging
E3
E2
E1
COSMETICS CHINA
Perfumery, Color Cosmetics, Skin Care & Personal Care
A showcase of skin care, personal care, fragrances, color cosmetics, and beauty
accessories sold through wholesale and retail channels from around the world. A
must-attend event for wholesalers, agents, department stores, supermarkets and
cosmetic stores.
Categories
Daily care
Skin Care
Toiletries
Make-up and Color Cosmetics
Perfumery & Fragrances
Make-up Accessories
Children Baby Maternity Care
Oral Care
Men’s Care
Household Detergent
Health Beauty Products
Franchises and Retail Stores
Importers, Agents and Distributors
Other Service Providers
Cosmetics China 967 exhibitors
Top 10 exhibiting companies
L’Oréal Paris (France), Maybelline (USA), Menard (Japan), Shiseido (Japan), Gap
(USA), Nina Ricci (France), Max Factor (USA), Lancôme (France), Mont Blanc
(Germany), Versace (Italy), Hugo Boss (Germany)
I felt very honored to be part of such an assembly of peers.
This was a unique opportunity to meet with great brands - or to reconnect with brands I had been in touch with in the past (...) I wish it a great
future in China.” Jean-Philippe BENOIST, General Manager, GED Company
COSMETECH SHANGHAI
Daily Chemical Raw Material, Packaging & Machinery
Cosmetech Shanghai attracted more than 3/4 of mainland China and international
cosmetic manufacturers, OEM/ODM, well-known domestic and foreign raw material and
semi-processed raw material suppliers, packaging suppliers, machinery and equipment
manufacturers and distributors, and brought together cosmetic manufacturer technical
directors, engineers, and other mechanical equipment buyers.
Categories
Supply chain and contract manufacturer
OEM/ODM/OBM
Raw Materials, Ingredients and Formulations
Glass Packaging
Plastic Packaging
Metal Packaging
Pumps/Valves/Sprayers/Caps and Accessories
Color Cosmetics Packaging
Tubes
Printing
Paper/Boxes/Bags
Purifying Equipment
Manufacturing Equipment
Packing Equipment
Color Cosmetics Equipment
Other Associated Equipment
Other Service Providers
Cosmetech Shanghai 625 exhibitors
Top 10 exhibiting companies
Intercos (Italy), Ileos (France), Kolmar (Korea), Cosmax (Korea), Melchers
Techexport GmbH (Germany), Coesia China (China), Essel Packaging (China), Rako
(Belgium), Fiabila (France), Capsum (France), Alban Muller International (France)
NEW
in 2015
Beauty Ingredients & Formulation Shanghai 2015
China Beauty Expo is happy to present “Beauty Ingredients &
Formulation Shanghai 2015” (BI&F) – organized with the support
from relevant authoritative academic organizations, research
institutes and administrations in the industry.
BEAUTY SHANGHAI
Professional Salon Products and Equipments,
Beauty Hair & Nail Products
Beauty Shanghai focused on beauty salon and spa products and equipment, as well
as on accessories, nail and hair products. Once again, it was attended by thousands of
salon and spa owners, professional hairdressers, and buyers from all over the world.
Categories
Professional care
Beauty Salon and SPA Products
Beauty Salon and SPA Equipment
and Furnishings
Nail, Eyelash and Tattoo Products
Hair Salon Products, Equipment
and Furnishings
Medical Beauty Products,
Services and Equipment
Other Service Providers
Beauty Shanghai 245 exhibitoRs
Top 10 exhibiting companies
Germaine de Capuccini (Spain), Lou d’Arbois (France), LPG (France), Thuya
(Spain), Justnail (China), O’Nine (USA), HN-Heranails (China), Pretty Woman
(China), Akzentz (Taiwan), Plurecil (Japan), Venus Concept (Israel), Syneron
(Israel)
We had approximately 100 potential agents and distributors for
China who came to our booth during the three days of the show as
well as lots of interest from direct buyers and from the local media. We would
certainly recommend it as a great showcase for international companies
looking to gain a foothold on the China market.” Rocky Mammone, CEO of
Majic Beauty, one of the winners of the Beauty Challenger awards.
SPECIAL EVENTS & knowledge
Zoom asia: a new bridge
On-site matchmaking events:
Launched for the first time at
CBE 2014, ZOOM Asia is a unique
platform for brands to launch
or expand on the Asian market.
Innovative fragrance and beauty
brands with original concepts
from Western countries met
with key Asian retail buyers and
wholesalers, gaining exposure to a
wide audience in a dedicated space.
CBE designed a promotional program to bring together
international exhibitors and agents, importers and
local buyers. This matchmaking activity created
substantial business and networking opportunities for
international exhibitors.
between the East and the West
bringing people together
China Cosmetics Retail Summit
consolidating talent with opportunities
A booming success, this conference is the ideal platform
for sharing the latest trends and cosmetic market
information. Each year, the top 100 cosmetics distributors
and retailers from thirty provinces of China are present,
highlighting the drivers for stimulating cosmetic retail
growth, promoting cosmetic franchising networks and
fostering the healthy and sustainable development of the
entire industry.
Cosmetics Import
policies workshops:
tackling policy and regulations
International exhibitors received insightful advice on how to register
cosmetic products in China, thanks to famous consulting firms
that organized workshops and provided on-site information about
cosmetic import policies and regulations. A communication hub
covering EU regulations and limitations of the domestic cosmetic
packaging industry, eco-friendly packaging and green strategies for
cosmetic companies.
BEAUTY AWARDS: SHOWCASING EXCELLENCE
Beauty product Prizes: excellence rewarded
Meiyi Awards 2014
the “Chinese awards with greatest value in the industry”
The Meiyi Awards were established by CBE Shanghai and the C2CC website.
The competition provides a platform for famous skincare, makeup and
perfume brand owners to display their products, showcasing technology,
innovation and latest trends. It is covered by a live-broadcasting channel and
featured in video clips.
The 2014 winners: L’Oréal Paris, Shiseido, Jala Group, OSM, Eternal Optical &
Perfumery.
NEW
Beauty Challenger Awards
The Beauty Challenger Awards Asia rewards the creativity and talent of
new and promising fragrance & beauty brands. Three highly coveted prizes
are awarded by a judging panel of sixty top-management members from
Asian distribution networks and representatives of the press.
The 2014 winners: Téane, for its 100% natural cosmetics for pregnant
women and babies (Natural & Organic), Majic Beauty with its ten-second
instant eye shadow (Creativity & Innovation) and Lady Green, the first
organic brand for young girls and its Fraicheur Céleste make-up remover
(Grand Prize).
Meiyi Technology Awards
in 2015
In 2015, CBE will hold a new competition for the supply chain: the
Meiyi Technology Awards. This is a platform for cosmetics suppliers to
showcase their latest innovations and new technologies. The winners
are sure to attract the attention of many companies, especially
cosmetics manufacturers and brand creators.
The Meiyi Technology Awards will consist of 5 new awards categories:
Meiyi OEM Awards
Meiyi Ingredients Awards
Meiyi Color Packaging Awards
Meiyi Contribution Awards
Meiyi Innovation Awards
The Meiyi Technology Awards will be held near the north entrance
between W5 & N1.
ASSOCIATED EVENTS AROUND THE WORLD
Cosmeeting Paris
Paris, France
Creative Beauty Paris
Paris, France
Spameeting
Business Meetings
Europe
Spameeting
AMWC
Business Meetings
Monaco
Middle East
China Beauty Expo
AASC
Beijing, China
Shanghai, China
Vitafoods Asia
Hong Kong, China
Vitafoods Europe
Geneve,
Swizerland
Beyond Beauty Asean Bangkok
Bangkok, Thailand
Beauty Africa
Lagos, Nigeria
Cosmeeting
Business Meetings
Middle East
EXPAND YOUR BUSINESS WORLDWIDE
Informa Beauty
Throughout the year, Informa Exhibitions organizes major trade events
around the world in the Beauty, Health & Wellness industries.
Cosmeeting Paris
www.cosmeeting.com
AMWC Monaco
September
Paris, France
Where buyers, distributors and retailers from all over the world get an exclusive preview of the
latest trends in Beauty products, Natural cosmetics, Make-up, Haircare & Perfumes.
Creative Beauty Paris
www.creative-paris.com
September
Paris, France
From ingredients to packaging, from formulation to the finished product, CREATIVE Beauty Paris
is the largest international platform delivering full service solutions to brands for the design,
launch or development of their product ranges.
BUSINESS MEETINGS
www.spameeting.com
December
Middle East
September
Europe
Spameeting is a 2-day event that brings suppliers from the spa and wellness industry to meet
with distributors, hotel spa, day spa and medispa project holders.
www.me.cosmeeting.com
December
Middle East
COSMEETING Business Meetings is the most cost-effective & time-efficient way to do
business through pre-arranged meetings between Hosted Buyers (buyers, retailers &
distributors) and beauty brands over tabletop format.
Vitafoods Europe
May
Geneva, Switzerland
Vitafoods Asia
September
Hong Kong, China
www.vitafoods.eu.com
www.vitafoodsasia.com
The Vitafood event focuses on functional ingredients while providing a chance to meet leading
suppliers and a source of new ingredient solutions. The event has been instrumental in promoting
innovation in the nutraceutical industry.
www.euromedicom.com
April
Monaco
The Anti-Aging Medicine World Congress gives you the opportunity to participate in the largest
international meeting of dermatologists, plastic and cosmetic surgeons, anti-aging doctors,
aesthetic and general practitioners, gynaecologists, endocrinologists, nutritionists, medical alliedhealth, etc.
Beauty Africa
www.probeauty.co.za
October
Lagos, Nigeria
Africa’s LARGEST professional beauty industry exhibition that offers the ultimate platform for
conducting business, networking, and sourcing suppliers.
AASC
www.aascevents.com
October
Beijing, China
AASC is committed to building a high-quality, professional and international platform for high-
end beauty and spa professionals to present a holistic solution to sustainable beauty.
Beyond Beauty Asean Bangkok
www.beyondbeautyasean.com
September
Bangkok, Thailand
This event aims at bringing the Beyond Beauty brand to the ASEAN region in order to establish
a single ASEAN market and encourage intraASEAN trade through a single platform for
multinationals and industry professionals. It targets this growing beauty market populated by a
younger clientele and increasingly wealthy urban middle class consumers.
Stay abreast of what’s new in the beauty industry all year around.
Contact Us
CHINA BEAUTY EXPO – ORGANIZING COMMITTEE
International Sales
and Marketing Division
Tel : +33 15304 9971
E-mail : [email protected]
Exhibition Department
Tel: +86 21 5308 2133 / 5308 6999
Fax: +86 21 5308 2151
E-mail: [email protected]
Customer Service Department
Tel: +86 21 5308 3300 / 6350 8465
Fax: +86 21 5308 2151
E-mail: [email protected]
INTERNATIONAL PARTNERS
Please refer to our Contact section on www.chinabeautyexpo.com to get agents’ contact details.
Geographies covered by our sales agents:
Thailand, Taiwan, Korea, Japan, India, Germany, Italy, Turkey.
BEYOND BEAUTY EVENTS has earned its expertise
by organizing cosmetic & perfumery summits and
events for the beauty and spa industries since 2003,
which included the 2 major COSMEETING Paris &
CREATIVE BEAUTY Paris trade shows, as well as many
business meetings all over the world.
www.beyondbeautyevents.com
INFORMA EXIBITIONS operates around 130 trade
and consumer events in over 38 cities across the
globe. Main office locations are in London, Sao
Paulo, Dubai, Singapore, Melbourne and Beijing.
Each year, Informa Exhibitions brings together
approximately 1.1 million professionals from all
corners of the world, all looking to meet, network
and do business.
www.informaexhibitions.com
www.chinabeautyexpo.com
SHANGHAI BAIWEN EXHIBITION is one of the
most successful and professional exhibition
organizers in China. Founded in 1997, the company
has developed into a leading exhibition enterprise
with international standards in China. Shanghai
Baiwen currently organizes one of the leading
events: China Beauty Expo (Shanghai CBE). This
trade show sets and reaches highly ambitious
goals by using the international network, market
experience as well as its outstanding reputation
within the industry.