1. business and industrial

ENTRY GUIDE
Devised and Organised by
Event Strategies
2 Whitefriars,
Aungier Street,
Dublin 2.
Ph: 01 4070595
Email: [email protected]
CONTENTS
Page
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Welcome
Entry Guide and Judging
Category Criteria
Tips for Entering
Sample Entry Template
By Category
5
Overall Maritime Excellence Award
Lifetime Achievement Award
6
Ports & Harbours Operator of the Year
7
Ship Operator of the Year
8
Shipyard of the Year
9
Fishing Operator of the Year
10
Offshore Ireland Award
11
Excellence in Maritime Environmental Protection Award
12
Excellence in Maritime Education & Training Award
13
Excellence in Maritime Logistics Award
14
Excellence in Marine Renewable Energy Award
15
Excellence in Vessel Repair & Maintenance Award
16
Excellence in Marine Tourism & Leisure Award
17
Excellence in Aquaculture Award
18
Innovation in Maritime Safety Award
19
Innovation in Marine Technology Award
20
Maritime Lawyer of the Year
21
Commercial Dive & Marine Contractor of the Year
2
Welcome to the Maritime Industry Awards
The Maritime Industry Awards 2015 will recognise and celebrate the most original
and innovative individuals and companies that demonstrate excellence in the Irish
Maritime & Marine sector. The awards cater for entrants ranging from
manufacturing, port operations, logistics & commercial excellence to innovation,
tourism & leisure, sustainability, aquaculture, education as well as many others.
The Maritime Industry Awards provides a voice for companies, that play a
significant role in the growth and development of the industry in Ireland, to shout
about the successes and high standards of excellence that have been achieved in
recent years. The awards are a vital platform that allows this expansive industry to
highlight the efforts of all companies and individuals involved on a national basis.
Shortlisted entrants will have their national profiles raised just by making the final,
and winners will receive coverage in the Irish Independent who will report on the
gala awards. And of course, there’s the beautiful trophy which the successful
entrants will take away on the night.
We wish all our entrants the best of luck
and look forward to receiving your Entries!
3
Entry Guide & Judging
How To Enter
All entrants must submit a document of no more than 5 A4 pages
that covers the key criteria set out for the category they are
entering. Carefully read the section that describes the criteria
that the judges will be using to assess each category and make
sure you cover all of these in the submission you prepare.
Enter online, please see www.maritimeawards.ie for further
information
Make sure you focus on good hard information, backed up by
solid facts and figures.
When completing your entry online, please follow these rules:
•All activities cited in support of your entries must have been on
-going within past 18 months from the closing date of these
awards.
•The entering party does not have to be resident in the ROI or
NI, but the events that support their entry must have been
staged in those markets.
•Please ensure your submission fits onto 5 A4 pages in portrait
format and is a PDF file which includes supporting materials
such as pictures, graphs, tables etc.
•Please try to answer each of the key points that the judges will
be looking for and lay out the information – text, tables,
graphics etc. so that it is easy and clear to understand.
•You may enter as many categories as you like, however you
must submit a separate entry each time.
•Please feel free to include videos with your entry, however
they must be in the form of a video link included in the main
body of your submission.
• To complete the online entry process, you will need the
following items:
• Your entry document, no longer than 5 pages and as
a PDF file
• 2 high resolution landscape photos (300 dpi) relevant
to your entry
• A jpeg version of your organisation’s logo
• The name of the person who will accept the trophy on
your behalf in the event you should win
• A 50 and 25 word summary of your entry which may be
included in the Event Guide and the awards script
should your entry be shortlisted
Please note: All of the above items will be required in order to
submit your entry, and you will not be able to adjust your
entry once uploaded.
Check out the Enter Online and How to Enter pages of our
website for further tips on entering the awards.
Don’t Forget: The Deadline for Entries is
Thursday, 23rd April
Judging
4. All judges will rank the finalists from first to last based on
A distinguished panel of Judges are drawn from across Ireland’s
Maritime industry to co-ordinate the 2015 judging.
the relevant category criteria.
The process of adjudication is as follows:
5. Scores are then collected and collated, with the entrant
1. Your entry will be carefully scrutinised by the shortlisting
receiving the highest overall score being declared the
panel, with the best submissions selected to go forward to the
winner of that category.
shortlist for each category.
6. The winners will be announced at the Awards Gala Night in
2. The shortlist of finalists will be published in the
the Ballsbridge Hotel, Dublin on Thursday 18th June.
Irish Independent and also on the Awards website,
The judge's decision is final and no correspondence,
www.maritimeawards.ie.
telephone, email or communication of any kind will be entered
3. Judges are divided into two panels to ensure any possible
into in relation to decisions reached.
conflict is avoided.
4
Categories & Criteria
PLEASE REMEMBER: All activities described in your submission should have occurred/been on-going
within the past 18 months from the closing date of these awards.
REQUIREMENTS: The entering party does not have to be resident in the ROI or NI but the events that
support their entry must have been staged in those markets.
Overall Maritime Excellence Award
You cannot formally enter this category. The winner will be selected from all winners of the other
categories.
Lifetime Achievement in the Maritime Industry
Open to all senior individuals, the Lifetime Achievement in the Maritime Industry Award is presented to the
industry's corporate star. The award showcases an individual's significant contribution to Ireland’s Maritime
Industry.
The winner can be nominated by themselves or anyone inside or outside their organisation, or involved in
maritime in the wider context, that believes the individual concerned has made a significant contribution via
their own activities or influence to the advancement of the industry.
5
Categories & Criteria
Ports & Harbours Operator of the Year
“Our ports are more than trading gateways to the world; they are frequently centres of great historical,
cultural, social and recreational importance. Many of our oldest cities and towns were founded as trading
ports.” Irish Ports Policy 2013, Minister Varadkar”
Port & Harbour Authorities and Operators play an important role in providing sufficient infrastructure,
facilities, systems and resources to enable port businesses to operate, expand and ensure the smooth flow
of cargo to the wider economy. Ports and Harbours must strive to attain the highest levels of environmental
sustainability and corporate social responsibility, supporting both the shareholder and stakeholders of the
Port. This award will recognise the best port and harbour operator in Ireland over the last 18 months.
Entry is by a 5 A4 page submission; ideally the judges will be looking for a clear plan and evidence that it is
delivering on core objectives, paying particular attention to the criteria listed below.
•
How does your port support direct customers and the wider region? Please provide examples of
initiatives and responses to customer needs
•
Outline what you have done to provide your customers, tenants and stakeholders with an integrated,
secure and efficient port environment
•
Outline leadership roles or projects that your port has taken to promote positive community relations
with stakeholders
•
Outline any environmental initiatives that your port is involved in. If relevant, please demonstrate
reductions in the ports carbon footprint from such initiatives
•
How is your port responding to cargo and shipping trends? Please detail your future growth strategy,
describing in particular the plans you have to add more value and enhance reliability
•
Outline what your port is doing to improve Health and Safety
•
Outline any marine recreational initiatives or strategy’s that are in place in your Port
6
Categories & Criteria
Ship Operator of the Year
As an island economy, Ireland needs shipping services to access markets around the world. The reliability,
efficiency and competitiveness of these services influence national competitiveness, international trade and
the job creation potential of the Irish economy. Put simply, excellent shipping services help the Irish
economy to grow. This award recognises excellence in this mode of transport.
Entry is by a 5 A4 page submission; ideally the judges will be looking for a clear plan and evidence that it is
delivering on core objectives, paying particular attention to the criteria listed below.
•
Please provide details of your maintenance of schedule
•
Outline any innovations introduced that have reduced cost
•
Outline any innovations introduced that have increased efficiency and reliability
•
Describe any investments made in new services or in expanding existing services
•
Outline what your organisation has done to deliver outstanding customer service
•
Outline what your organisation has done in terms of corporate social responsibility
7
Categories & Criteria
Shipyard of the Year
This award is open to any licensed shipyard or boatyard on the island of Ireland (State, Public or Private).
Judges will be looking for a management committed to infrastructural improvement and enhanced customer
satisfaction.
Each entry must submit evidence for the size and nature of the shipyard. Entry is by a 5 A4 page
submission; please explain your overall strategy and what it has achieved to date, paying particular
attention to the criteria listed below.
•
Please outline the size and nature of your organisation
•
Outline what you have done with regards to increasing customer numbers, technical innovation and
forging new maritime links
•
Outline your commitment to customers and how you deliver the best quality docking experience
•
Describe any improvements in facilities including transit facilities, cleanliness, staff skills and
customer complaints
•
Please show evidence of effective management structures
•
Can you demonstrate a good working relationship with local authorities?
•
Please provide details of any specific environmental initiatives e.g. CO2 emission reduction, noise
abatement or pollution prevention
•
Outline any Safety Management processes in place and describe any steps taken to improve safety
culture
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Categories & Criteria
Fishing Operator of the Year
This award honours the Fishing Operator who has outperformed all others in Ireland and the UK over the
past 18 months.
You must explain what you have achieved so far and what you hope to achieve in the future. And we need
to see evidence of an overall strategy that sets out your targets and how you plan to achieve them and hard
statistics demonstrating year-on-year comparisons.
Entry is by a 5 A4 page submission; ideally the judges will be looking for a clear plan and evidence that it is
delivering on core objectives, paying particular attention to the criteria listed below.
•
Please provide details of training associated with improvement of fishing efficiency
•
Outline any innovations introduced which improve the status of environmental effects of fishing on
the environment, including the application of measures to reduce unwanted catch, habitat impact and
carbon footprint
•
Outline any new measures introduced to improve the marketing of underutilised species
•
Outline any new innovations that improve crew and vessel safety
•
Outline any steps taken to improve turnover and job creation
•
Outline any improvements to supply chain supply, and innovative product development
•
Please provide details of your contributions to the development of sustainable management plans
and seafood certification
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Categories & Criteria
Offshore Ireland Award
This award is open to any business, state or academic organisation based on the Island of Ireland. Within
the last 18 months, the awardee will have made a significant contribution to an aspect of the understanding,
exploration or development of Ireland’s offshore natural resources. This can include the acquisition of new
knowledge and data that has improved our understanding of the marine, seabed or subsurface, or
contributing to the exploration, evaluation, appraisal or development of Ireland’s natural offshore resources.
Each nominee must submit evidence for the size and nature of the organisation. Entry is by a five page (A4
size) submission; please explain your overall strategy and what it has achieved, paying particular attention
to the points listed below.
•
Please outline the size and nature of your organisation
•
Outline your achievements over the past 18 months
•
How have your achievements made a significant contribution to the understanding, exploration or
development of Ireland’s offshore natural resources?
•
Does your work have international applications?
•
How have your achievements benefitted the local or national community?
•
Please show how your work demonstrates best international practice in the areas of marine offshore
safety and environmental awareness and responsibility.
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Categories & Criteria
Excellence in Maritime Environmental Protection Award
This award is open to any maritime entity on the island of Ireland or a company with a significant business
presence on the island of Ireland (for companies not based in Ireland, its activities must have a direct
impact on Irish related operations, services and the Irish economy) which in the last 18 months, have
developed or implemented a new scheme, system or process which significantly improves sustainability
and environmental performance in their respective sector.
The award is open to all sectors of the maritime industry including, but not limited to, Environmental
Management Systems relating to Aquaculture, Ports, Fishing, Leisure, Offshore Energy and Shipboard
Environmental Efficiency Management Plans.
Entry is by a 5 A4 page submission; ideally the judges will be looking for a clear plan and evidence that it is
delivering on core objectives, paying particular attention to the criteria listed below.
•
Please outline the size and nature of your organisation
•
Outline the steps your organisation has taken to reduce water or atmospheric pollution, CO2
emissions, fuel consumption, exhaust gas, carbon footprint, ballast water contaminations, or noise
•
Outline the steps your organisation has taken to protect or enhance marine flora or fauna
•
Outline the steps your organisation has taken to improve waste management, reduction and
recycling
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Categories & Criteria
Excellence in Maritime Education & Training
This award is open to any third level institution, technical training college or company involved in the
delivery and development of maritime knowledge or skills on the island of Ireland, or a company with a
significant business presence on the island of Ireland.
The entity must have made a significant contribution to maritime training and education, particularly in the
areas of vessel crew (navigation, engineering and others), shore-side personnel, technical and business
conversion, or academic fields.
Entry is by a 5 A4 page submission. Please detail the organisation’s strategy and what it has achieved to
date, paying particular attention to the criteria listed below.
•
Please outline the size and nature of your organisation
•
What is the curriculum or programme? Detail curriculum development, course accreditation, and
affiliation and student/delegate numbers
•
How did the course prepare or develop students/delegates for their career in the maritime industry?
•
How did courses improve the development and effectiveness of employees in the maritime industry?
•
Outline how your training or education establishment contributes to maritime safety improvement
•
Please provide details on dissemination of studies to the broader community: this can include
publications, workshops and student awards or details of any competitions entered and prizes
attained
•
Excellence in the education of students: we are looking for examples where an individual or
institution has gone beyond curricular requirements to communicate and facilitate the teaching of
students in any aspect of the maritime sector
•
Exposure of the students to the wider maritime community: this can include listings of invited
speakers, details of site visits to research, industrial or other maritime institutions nationally and
globally
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Categories & Criteria
Excellence in Maritime Logistics Award
This award recognises the logistics company that has worked best to achieve a significant goal or
achievement in any aspect of maritime freight transport, including operations, processes and service, with
particular emphasis on maritime transport, either on its own or as a part of a multi-modal operation.
You must explain what you have achieved so far and what you hope to achieve in the future. And we need
to see evidence of an overall strategy that sets out your targets and how you plan to achieve them and hard
statistics demonstrating year-on-year comparisons.
Entry is by a 5 A4 page submission; ideally the judges will be looking for a clear plan and evidence that it is
delivering on core objectives, paying particular attention to the criteria listed below.
•
Outline how you have created supply chain efficiencies while raising service standards
•
Outline your organisations initiatives to exploit opportunities in the market
•
Describe, if relevant, any initiatives introduced which respond to changing trading conditions and
customers’ requirements
•
What impact has this had on your fiscal performance?
•
Outline your future growth strategy, describing any plans you may have to add more value to the
services you offer
•
Please provide an example of how you have secured new customers
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Categories & Criteria
Excellence in Marine Renewable Energy Award
The award is open to any company in the Marine Renewable Energy (MRE) supply chain, operating from
the island of Ireland. Judges will be looking for a company that has made a real impact through innovation
and development in the last year within this emerging maritime sector.
The activity could be the development and ocean demonstration of a renewable energy device, a significant
contribution to lowering the costs of installation, monitoring, maintenance or logistical support of
ocean-based energy devices, or the development and planning of MRE arrays and farms.
Entry is by a 5 A4 page submission. Please detail the organisation’s strategy and what it has achieved to
date, paying particular attention to the criteria listed below.
•
Is the innovation/ development an improvement on existing technology or state of the art and, if so,
how has it impacted on the sector?
•
Please outline the Technology Readiness Level (TRL) that the company’s development/ technology
is at
•
What are the technological, cost, safety or environmental benefits of the innovation/ development to
the sector?
•
Please outline the overall business cycle development (e.g. idea developed to market, or
experimental design to prototype)
•
What is the potential impact of the innovation/ development on the MRE sector both nationally &
globally?
14
Categories & Criteria
Excellence in Vessel Repair & Maintenance Award
This award is open to any repair or maintenance entity involved in the repair or maintenance in the
maritime industry on the island of Ireland. We are looking for a Maritime Support Service that is deemed
significant in terms of providing exemplary support to the maritime sector.
Each company must submit evidence for the size and nature of the organisation. The company must have
a track record of innovation and they must demonstrate the degree of innovation of products, services and
their commercial potential.
Entry is by a 5 A4 page submission. Please detail the organisation’s strategy and what it has achieved to
date, paying particular attention to the criteria listed below.
•
Explain challenges that were experienced in implementing recent projects and successes achieved
•
How have specific activities contributed to the growth of the company? This can be measured by
turnover or job creation
•
How committed are you to your customers? How has the company promoted excellence in customer
service and support? Describe how you have reached beyond what was expected to provide the best
service to your clients
•
What has been your input into the wider maritime sector? How has the company shown its
commitment to the improvement of the maritime industry?
•
How has your company contributed to the local community? Provide us with details of any specific
community projects and environmental initiatives
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Categories & Criteria
Excellence in Marine Tourism & Leisure
This award is open to any business actively engaged in the provision of a tourism experience on the water
whether boating or an activity provider. Entrants must demonstrate that they are a professional tourism
service provider offering an outstanding visitor experience, actively working to contribute towards the
tourism offering of their area and their sector and committed to growing their tourism business, particularly
in terms of growing overseas visitor numbers.
Entry is by a 5 A4 page submission; ideally the judges will be looking for a clear plan and evidence that it is
delivering on core objectives, paying particular attention to the criteria listed below.
•
Please provide evidence of improved performance and growth in relation to tourism numbers,
particularly growth in overseas visitor numbers, and of a strong sale and marketing plan with a
predominant overseas focus.
•
Actively selling the destination: please provide details of a proactive working relationship with other
visitor experiences and tourism providers in the area, as well as National Tourism Development
Authorities (e.g. Fáilte Ireland) and other bodies including Tourism Ireland and local authorities or
agencies
•
Please provide details of visitor engagement, whether by bringing local stories to life in the service
delivery or teaching and involving visitors in the activity in a way that is unique, personal and
memorable.
•
Outline how your organisation proactively works with other providers across the sector to improve the
overall range and quality of the visitor experiences through collaboration, learning and joint initiatives
•
Please provide details of innovation in terms of the experience offering, including innovation in
product and service
•
Outline steps taken to promote environmental sustainability
•
Please show evidence of effective management structures and business acumen
•
Please demonstrate how your organisation meets excellent safety standards
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Categories & Criteria
Excellence in Aquaculture Award
This award is open to any entity on the island of Ireland who participates in the farming of aquatic
organisms such as fish, crustaceans, molluscs and aquatic plants.
You must explain what you have achieved so far and what you hope to achieve in the future. And we need
to see evidence of an overall strategy that sets out your targets and how you plan to achieve them and hard
statistics demonstrating year-on-year comparisons.
Entry is by a 5 A4 page submission; ideally the judges will be looking for a clear plan and evidence that it is
delivering on core objectives, paying particular attention to the criteria listed below.
Please outline the size and nature of your organisation
•
Innovation: Describe any innovations in relation to improving the status and reducing any potential
environmental effects of aquaculture
•
Describe any new innovations that improve stock husbandry.
•
Describe any innovative product development.
•
Outline any improvements in the move to increased organic production
•
What are the practical benefits of these initiatives and their impact on cost reduction or on enterprise
profitability?
•
Evidence of achievements
17
Categories & Criteria
Innovation in Maritime Safety Award
Safety of life and protection of the maritime environment are at the forefront of priorities for all companies,
institutions and organisations that operate in the maritime domain. It is imperative that continuous
improvements in safety are advanced in line with modern designs for vessels, installations and maritime
infrastructure.
This award will recognise the individual, company or organisation which has made a significant contribution
to improving maritime safety or the protection of the maritime environment. Such contribution can have
been made either by a specific activity or over a period of time.
Entry is by a 5 A4 page submission; please outline innovations introduced in the advancement of maritime
safety through:
•
Management
•
Regulation
•
Legislation or development of standards
•
Codes of practice or guidance research
•
Learned papers or publications in the field of maritime safety education
•
Teaching or training in maritime safety issues
•
The successful completion of a program or research project which has had a significant impact on
maritime safety
•
A single act or effort which is so outstanding that it warrants recognition, e.g. exceptional contribution
of expertise, time, skills, facilities, etc.
18
Categories & Criteria
Innovation in Marine Technology Award
This award, open to any entity with all or part of their operations located on the island of Ireland, will
recognise a company that demonstrates it has successfully delivered an innovative marine focussed
technology based product or service into the international market.
Entry is by a 5 A4 page submission; ideally the judges will be looking for a clear plan and evidence that it is
delivering on core objectives, paying particular attention to the criteria listed below
•
What lead to the innovation being conceived? What market gap did you identify? How and why did
the company decide to pursue its development?
•
How did the company manage the technical innovation development process?
•
How has the specific technical product or service innovation contributed to the growth and success of
your company?
•
What had your company learned from the innovation experience? How has the company integrated
this learning back into your organisation?
•
What was your companies experience of undertaking this innovation in Ireland for the international
marine marketplace?
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Categories & Criteria
Maritime Lawyer of the Year
This award is open to any individual specialising in maritime law and the provision of legal services to the
maritime sector in Ireland. Entrants should show an outstanding contribution and commitment to the
maritime sector and exemplary legal service to his/her maritime clients.
Entry is by a 5 A4 page submission; ideally the judges will be looking for a clear plan and evidence that it is
delivering on core objectives, paying particular attention to the criteria listed below.
•
Outline any notable cases or matters that you have played a crucial role in
•
Outline the successful matters with which you have been involved and how your legal expertise was
key to the successful outcome
•
Please describe the key roles you have played in certain maritime matters and your interaction with
the shipping company and/or maritime services provider.
•
Outline your contribution to the development and dissemination of Irish maritime law and
international maritime law in Ireland and overseas.
20
Categories & Criteria
Commercial Dive & Marine Contractor of
the Year
The award is open to any organisation operating in the commercial diving or marine contracting sector on
the island of Ireland. This may include, but is not limited to, organisations specialising in marine civil
engineering and construction, repair and maintenance, salvage and recovery, surveying, underwater
photography or videography and archaeology services.
Entries must detail what the organisation has achieved in the last 18months and what you / your
organisation hopes to achieve in the near future. Your submission should include evidence of an overall
strategy that sets out your goals and how you plan to achieve them.
Entry is by a 5 A4 page submission; ideally the judges will be looking for a clear plan and evidence that it is
delivering on core objectives, paying particular attention to the criteria listed below.
•
Please outline the size and nature of your organisation
•
Please demonstrate how your organisation meets excellent safety standards, including any
accreditation achieved where relevant
•
Please outline any innovations introduced that have reduced costs

Please provide details of any specific environmental initiatives introduced
•
Outline your future growth strategy, describing any plans you may have to add more value to the
services that you offer
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Tips for Entering
PUTTING TOGETHER A GOOD ENTRY
There are definitely a few golden rules for assembling a good entry. Here are our top tips:
1. Think hard about the entry criteria and put yourself in the judges’ shoes. What would really
impress them? What do you do that your competitors don’t do? Think hard about this and work out what
makes you special and distinctive. In our view the best entries are usually initially considered by someone
within the firm who is at Board level – our judges are all senior people and you need to think about your entry
from their perspective. You, or some of your senior colleagues may even know some of the judges personally,
in which case you should have an even better insight into the sort of things that will catch their eye. Once
you’ve figured out what will appeal to them, draft your entry in the right language for the judges. In many
cases we see entries prepared by junior people from the marketing team; the language is naive and the key
selling points are often missed altogether. There is a role for the marketing team (mainly in dressing up and
improving the presentation of your submission), but the best entries are usually driven by someone at Board
level.
2. Enter the right categories. Some firms seem to bizarrely enter certain categories, and then ignore the
one that they would stand a much better chance of winning. Think about this strategically from the start and
go for the categories where you stand a good chance of being a finalist or winning
3. Facts are very powerful; and waffle or generalities cut very little ice with the judges. Remember, there
are lots of ways of presenting data, and one may look a lot stronger than the others. For example, if your
calendar year performance was better than your financial year, use this data. If your sales figures look
dreadful, but your new enquiry levels are looking much healthier, focus on these. And remember there are
some great ways of presenting graphs (the axis doesn’t need to start at zero, which can make the steepness of
growth figures look more impressive). We’re not advocating you twist the truth; but we do feel it’s within the
rules for you to make the strongest possible case for your firm.
4. Don’t write more than you’ve been asked to supply. There is a limit on the number of words and the
number of pages you can submit. Don’t go above this (the judges won’t read reams of supporting information).
In the same way don’t do ultra minimal entries and simply rely on your profile to get yourself noticed (this can
make you look arrogant).
5. Read the criteria and make sure you answer each point. Many judges like entries that follow the
judging criteria, item by item. It enables them to compare one firm versus another and it gives an entry more
order. You don’t have to stick to this (entries can stand out because they purposely break this convention).
6. Check everything carefully. Many entries include fundamental errors – mainly spelling or grammatical
cock ups. Our judges are senior people and mistakes like this can grate with them.
22
Tips for Entering
7. Phone a friend. The events team working on the awards are happy to talk through draft entries and are
always willing to give guidance. So if you want to try something a bit different, and would like our thoughts on
that before you submit your entry give us a call – we’ll do our best to give you a sensible steer.
8. Good presentation pays dividends. You are not judged on how pretty your entry looks, but busy judges
are inevitably attracted to easy-to-read, neatly laid out entries. Some of the better submissions include simple,
summary bullet points. The best presented entries often incorporate a range of small photographs, clever charts
or graphs and other visual material that makes it very easy to assimilate-late and digest. Testimonials are very
powerful too, and there are many clever graphical ways in which these can be highlighted.
9. Boast - don’t be modest! Your positive opening words are crucial - so begin with the end! This is the hook
which will encourage those judging to delve deeper. And don’t ramble; get to the point, every word should count.
Be proud of what you have done, this is one time when it is absolutely right to boast.
10. It is not often you are given the chance to legitimately promote your business and generate free publicity;
so encourage and praise your team and you might be surprised to discover that you can legitimately win one of
the most prestigious awards in the sector. What have you got to lose? And if you win, think of the huge marketing
advantage that will give you.
We wish all our entrants the best of luck and look forward to
receiving your Entries!
23
Sample Entry Template
Please note that this is not a template for your entry, but a sample. Feel free to put together your entry in whatever
format you wish, but ensure that you answer all relevant criteria.
The sample entry is divided into 5 sections:
1. Organisation and Team background
2. Overview of entry and outcomes
3. Main Body of Entry
4. Supporting Material
5. Summary
Category : Organisation Name
1. Brief background of organisation and team who worked on submission
 Include information here about your organisation, such as employee numbers, location(s) etc.
 Include information about the relevant Team, such as number of members, how it fits within
the organisation etc.
2. Overview of entry and outcomes
 Include an overview of your entry, stating how it fits within the category and how it addresses
the criteria
Category Name
Page No.
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Category : Organisation Name
3. Main Body of Entry
Here you should address each of the points outlined in the category criteria. For instance, in the Best
Exhibition Organiser Category, you would address the following:
• Company information: when was your company/business/organisation established, number of
employees, types of events you organise, key skills within your team.
• Event description: is it a new event or has it been running for a number of years? What industry/
business sector does it serve? Samples of exhibitors and sponsors.
• Please provide us with details on the following: amount of exhibition space utilised, marketing
programme, media coverage, number of attendees, breakdown of attendance (position, industry
sector, age, social group etc.).
• Logistical challenges and resolutions
• Objectives of the event and the outcomes achieved
• Innovation - are their any innovations that were features of your exhibition
• Was the event carbon neutral if so please provide details how this was achieved
• Include any other statements or facts that support your entry that you feel are relevant
The judges would like to see hard-evidence of the scope of your operation, the size and type of event (s)
you organise with emphasis on any unique aspects that may pertain.
4. Supporting Material
 Here you should include supporting materials such as graphs, tables, pictures, video links,
screenshots etc. that you feel supports your entry.
 Please feel free to include the supporting material within the main body rather than it’s
own section
5. Summary
 Provide a short summary of your entry, including main points and outcomes
Category Name
Page No.
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About Event Strategies & Contact Details
Event Strategies was founded in 2006 and since then it has helped its clients to achieve their business
objectives through the medium of events. The company does this by providing clients with focused, relevant
contexts in which to meet and exchange information with potential and existing customers. We create these
opportunities through conferences, business award programmes and networking meetings.
Amongst our portfolio of other events are the following long established and successful B2B projects:
Sponsorship Opportunities
There are a limited number of sponsorship packages currently available for these prestigious Awards at
levels which suit all business objectives.
Sponsoring a category will not only position you as a leading company within today's challenging market
place but will provide you with an opportunity to give something back to a client base that is essential to
your on-going business success.
To enquire further about sponsorship opportunities please contact:
Kevin O’Driscoll Sponsorship Relationship Executive
E: [email protected]
Ph: 01 407 0594
Devised and organised by Event Strategies Ltd. All right reserved.
2 Whitefriars, Aungier Street, Dublin 2 l Ph: 01 407 0595 l E: [email protected] l F: 01 507 8680
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