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News Release: SAVE OUR WATER LAUNCHES NEW STATEWIDE PUBLIC EDUCATION CAMPAIGN
Thursday, April 02, 2015 3:56:11 PM
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Press
Release
April 2, 2015
Media Contacts
Jennifer Persike Nancy Vogel
Association of California Water Agencies Dept. of
Water Resources
(916) 441-4545 or (916) 296-3981 (cell) (916) 651-7512
[email protected] [email protected]
SAVE OUR WATER LAUNCHES NEW STATEWIDE PUBLIC EDUCATION
CAMPAIGN
Keep Saving CA encourages Californians to conserve even more water as
snowpack hits record lows
Sacramento, CA – On the heels of Governor Jerry Brown’s announcement yesterday of the
first-ever statewide mandatory water reductions, Save Our Water – California’s conservation
education program – is launching Keep Saving CA, a statewide public education campaign to
help Californians make lasting and permanent reductions in the amount of water they use
everyday. Save Our Water is a partnership between the Association of California Water
Agencies (ACWA) and the California Department of Water Resources (DWR).
The Keep Saving CA campaign acknowledges Californians' efforts to conserve water so far
during this four-year drought, yet makes it clear that Californians can do even more to save.
Running through the end of June, the Keep Saving CA campaign includes billboards, outdoor
media, traditional and digital radio, digital and social media, and on-the-street efforts that will
be seen and heard throughout the state.
This week Save Our Water also unveiled a robust new website at SaveOurWater.com filled with
tips, tools, and inspiration to change every Californian's water lifestyle. Among the features on
the website is a new tips section allowing users to visually explore how they can save water
both inside and outside the home.
“Sierra Nevada snowpack supplies 30% of our water each year, with no snowpack to speak of
this year we are facing a long and dry summer,” said Mark Cowin, Director of California
Department of Water Resources. “Many Californians have taken steps to reduce their water
use but we must do more. Save Our Water is a great tool for Californians to find ways to
continue make reductions around the home.”
“California is in a historic drought and all of us must take unprecedented steps to save water,”
said Tim Quinn, Executive Director of ACWA. “From fixing leaks to ripping out grass,
Californians have to change their approach to using water.”
Throughout the drought, Save Our Water has aimed to give Californians tools and tips to help
everyone easily conserve at home and at work, every day. Save Our Water connects with
Californians on its Facebook page, Twitter and Instagram accounts.
Governor Edmund G. Brown Jr. has directed the first-ever statewide mandatory water reductions
in California, calling on all Californians to reduce their water use by 25 percent and prevent
water waste. Save Our Water is a partnership between the Association of California Water
Agencies and the California Department of Water Resources.
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