May 14-15, 2014 | ICC ExCel, London
Learn more at summit.adobe.com/emea
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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Kees de Vos
Chief Customer Officer, hybris Software
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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#AdobeSummit
DISCOVER HYBRIS AND ENTERPRISE
OMNI-CHANNEL COMMERCE:
THE NEXT
BIG THING
Cross-Industry
MANUFACTURING
RETAIL
WHOLESALE
TELCO
DIGITAL
MANUFACTURING
RETAIL
WHOLESALE
TELCO
SME
GLOBAL ENTERPRISES
DIGITAL
RE-IMAGINATION
OF THE SUPPLY CHAIN
Reviews and
comments
Great product
search filters
High resolution
product images
Sell emotions
& expertise
Sell emotions
& expertise
Unique customer
experience
Search & Nav
Shop the Look
Localized
experience
BOPIS &
BORIS
Which of these eCommerce terms
do you know?
BOPIS
BORIS
Store Pickup
Showrooming
Longtail
Personalization
Searchandizing
mPOS
Click to Call
PCM
OMS
CMS
iPad App
Mobile App
Search &
Navigation
Merchandising
Recommendations
Forums
Click to Call
Ratings &
Reviews
Auto
re-order
Build and
quote
Dealer closes
sale on iPad
Which of the following channels can
be used with hybris Commerce?
Web
Mobile
Call Center
In-Store
Print Catalog
Social
Gaming Console
Refrigerators
Wearable
devices
Which of the following channels can
be used with hybris Commerce?
Web
Mobile
Call Center
In-Store
Print Catalog
Social
Gaming Console
Refrigerators
Wearable
devices
Omni-Commerce Process Complexity
Omni-Channel Commerce Challenges
PROCESS
COMPLEXITY
TOUCHPOINT
COMPLEXITY
DATA
COMPLEXITY
contact center digital goods
marketplace
In store/
branch
social
OMNI-CHANNELS
mobile
@
email
hybris
OMNICHANNEL HUB
web
print
digital ads
CUSTOMER
EXPERIENCE
MANAGEMENT
INVENTORY
ORDER
CUSTOMER
PRODUCT
ORDER
MANAGEMENT
PRODUCT&CONTENT
MANAGEMENT
COMMERCE
MANAGEMENT
Better Customer Experience Management
Better Process and Data Management
Based on hybris annual customer survey.
What to remember…
ADOBE & HYBRIS,
PARTNERS IN
ENTERPRISE
COMMERCE!
Questions and Answers
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May 14-15, 2014 | ICC ExCel, London
Learn more at summit.adobe.com/emea
#AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit