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SeedIT/First Time Buyer Promotion
Cisco Systems Asia Pacific & Japan
Period: 2H FY15
Questions? Email: [email protected]
Goal: Drive first-time customer purchase of new Cisco platforms - new logo wins
SeedIT/First Time Buyer Promotion is designed to drive first-time Customer purchase of
new strategic Cisco platforms like the Nexus 9300/9500, UCS Mini & MDS 9148S.
This CCW deal registration promotion offers Cisco channel partners an exclusive, onetime discount on eligible bundles, for resale only.
Limited to purchase of quantity (1) unit of an eligible bundle/SKU per customer, within
each eligible Cisco product family
Customer has not previously purchased products from the same eligible Cisco Product
Families - Nexus 9300, Nexus 9500, UCS Mini & MDS 9148S
Customer / Account definition is the same as New Account Breakaway (Logo/Brand,
overall customer)
© 2013 Cisco and/or its affiliates. All rights reserved.
SeedIT/First Time Buyer Promotion
At-A-Glance (2H FY15 for APJ)
Promotion
Goal
Drive first-time Customer purchase of new strategic platforms like the Nexus 9000, UCS Mini, MDS 9148S
• Offers channel partners an exclusive one-time discount on eligible bundles, limited to quantity (1) per customer
• Partner deal registration and protection, on Teamed (or) Partner-hunted opportunities
Promotion
Period
Deal Registration Period: 2HFY15
Bookings Period: 6 months after registration, or Jan 24, 2016 (whichever comes first)
To qualify as an eligible customer/account, Cisco AM and Channel Ops team must confirm that:
Account/Deal
Eligibility
•
•
•
•
•
•
Customer has not previously purchased products from the same eligible Cisco Product Family
Deal must be registered and fully approved in CCW
BoM only includes Quantity (1) of any given eligible bundle/SKU, per eligible Product Family
Deal is either Partner-hunted or Teamed
Deal does not conflict with currently registered opportunities (including OIP, TIP, PSPP, SIP, NAB)
Customer /Account definition same as New Account Breakaway (Logo level, overall Brand, overall Customer)
Partner
Incentive
•
Promotional discounts (up to 70% APAC GPL , 75.3% APL) on eligible Nexus 9300/9500, UCS Mini & MDS 9148S
bundles/SKUs
Highest program discounts on these product families for resale
Partner
Requirements
© 2010 Cisco and/or its affiliates. All rights reserved.
•
• Partner must be, at minimum, Select Certified to access SeedIT/First Time Buyer
• Partners must have any required product specializations
Cisco Confidential
3
Product Family
Eligible Bundle/SKU
High-Level Bundle Contents
GPL $US*
*ACI
ACI-C9336-B3-EAL
(2) N9336PQ, (2) N9396PX,
(1) APIC Cluster, (2) ACI SW, and (4) QSFP AOC
$115,000
ACI
ACI-C9336-BL-EAL
(1) N9336PQ, (1) N9396PX,
(1) APIC, (2) ACI SW, and (2) QSFP AOC
$95,000
*Nexus 9300
N9K-C9372PX-B18Q
(2) N9372PX and (8) QSFP 40G BiDi
$45,000
Nexus 9300
N9K-C9372TX-B18Q
(2) N9372TX and (8) QSFP 40G BiDi
$45,000
Nexus 9300
N9K-C9396TX-B18Q
(2) N9396TX-B1 and (8) QSFP 40G BiDi
$45,000
Nexus 9300
N9K-C9396PX-B18Q
(2) N9396PX and (8) QSFP BiDi
$50,000
Nexus 9300
N9K-C93128TX-B18Q
(2) N93128TX and (8) QSFP BiDi
$50,000
*Nexus 9500
N9K-C9508-B18Q
(1) N9508-B1, (2) X9564TX line cards and
(8) QSFP BiDi
$100,000
Nexus 9500
N9K-C95C93-B18Q
(2) N9508-B2, (2) X9636PQ line cards and
(2) N9396PX and (8) QSFP BiDi
$250,000
The Eligible Products and Discounts available are published at: http://www.cisco.com/go/seedit
Customer is limited to quantity (1) from any given family listed above.
© 2013 Cisco and/or its affiliates. All rights reserved.
Product
Family
Eligible Bundle/SKU
High-Level Bundle Contents
GPL $US*
*UCS
UCS-MINI-SEED-5108
(2) UCS-FI-6324 and (1) 5108 Chassis
$20,000
*MDS 9148S
DS-C9148S-D12PSK9
(1) MDS 9148S 16G and 16G SW SFP
$10,680
(1) MDS 9148S 16G and 8G SW SFP
$8,820
MDS 9148S
DS-C9148S-D12P8K9
The Eligible Products and Discounts available are published at: http://www.cisco.com/go/seedit
Customer is limited to quantity (1) from any given family listed above.
© 2013 Cisco and/or its affiliates. All rights reserved.
Low Entry-Point ACI Bundles for APJ / GC regions
Accelerate ACI adoption in APJC by seeding lab / production-ready bundles
SPINES
LEAFS
OPTICS
APIC
ACI S/W LIC
: (1) N9K-C9336PQ (36p 40G QSFP)
: (2) N9K-C9396PX (48p 1/10G SFP+)
: (2) QSFP AOC (Optional upgrade to BiDi)
: (1) APIC-M1 (<1000 Leaf Ports)
: (2) ACI-N9K-48X= (96 Leaf Ports)
List Price $150,000
Attractive Lab Bundle to seed customers to test
ACI in labs
Not suited for production network – no spine and
APIC redundancy
Can be upgraded for production env. with a
purchase of 2nd spine switch & 2 APIC controllers
Production
ACI-C9336-B3-EAL
SPINES
LEAFS
OPTICS
APIC
ACI S/W LIC
: (2) N9K-C9336PQ (36p 40G QSFP)
: (2) N9K-C9396PX (48p 1/10G SFP+)
: (4) QSFP AOC (Optional upgrade to BiDi)
: (1) APIC-CLUSTER-M1 (<1000 Leaf Ports)
: (2) ACI-N9K-48X= (96 Leaf Ports)
Attractive Production Bundle to seed customers to
start small ACI deployments
Optional upgrade to BiDi optics instead of QSFP+
AOC cables
Discount Rule: Due to significant built-in bundle discount the additional sales discount should be <70% off
Volume Rule: Starter kits are NOT for large scale designs but for POC/ lab and test deployments. <=2 of the same kit
AS Support for ACI Starter Kits :
• ASF-DCV1-G-ACI-SKB : Cisco DC Deployment Service for ACI Bundle, List Price : $9,848
• ASF-DCV1-G-ACI-BUN : Cisco DC Deployment Service for ACI Starter Kit (More involved 7-8 day service) , List Price : $39,310
Note: Discount is determined as the difference between purchasing the products as a bundle vs. a-la-carte
© 2013 Cisco and/or its affiliates. All rights reserved.
27% Discount
ACI-C9336-BL-EAL
LAB
34% Discount
FIXED SPINE
BUNDLES
List Price $95,000
India, Indonesia, Korea,
Malaysia, New Zealand,
Philippines, Singapore,
Thailand, Vietnam
PP-Seed107572-140726
BR-Seed-160730-20523
Australia
PP-Seed108135-140726
BR-Seed-160730-32287
PP-Seed109760-150131 (USD)
BR-SEED-160730-42167 (USD)
PP-Seed114719-150725 (YEN)
BR-SEED-160730-42151 (YEN)
Japan
© 2013 Cisco and/or its affiliates. All rights reserved.
Criteria
SeedIT/First Time Buyer
Purchase Quantity Limit
SeedIT is limited to purchase of quantity (1)
unit of an eligible bundle/SKU per customer,
within each eligible Cisco product family
NAB has no quantity or deal size limits
Eligible SKUs
SeedIT applies strictly to a small number of
target bundles/SKUs
NAB has no SKU limits
Partner-Hunted
Requirement
SeedIT is available for opportunities that are
teamed (Cisco + Partner) or Partner-Hunted.
NAB is strictly limited to partner-hunted deals and no
previous Cisco sales engagement (per SFDC)
Customer Eligibility
based on previous
purchase
SeedIT customer eligibility is restricted based
purely on the previous bookings or purchase
of a specific Cisco product family, e.g.
Nexus 9300 vs. Nexus 9500, etc.
NAB customer eligibility is restricted based on any
previous bookings or purchase within an overall
Cisco product category, i.e. overall Nexus, overall
UCS, etc.
© 2013 Cisco and/or its affiliates. All rights reserved.
New Account Breakaway
www.cisco.com/go/ccw
© 2013 Cisco and/or its affiliates. All rights reserved.
© 2013 Cisco and/or its affiliates. All rights reserved.
Both the Partner and Cisco AM
are required to review the main
program rules and click-to-accept
© 2013 Cisco and/or its affiliates. All rights reserved.
Quantity must be limited to (1) per eligible Product Family bundle
Optional services (SMARTnet) can be added into BoM
© 2013 Cisco and/or its affiliates. All rights reserved.
© 2013 Cisco and/or its affiliates. All rights reserved.