Media Kit 2015
CROSSMEDIA
TRADE JOURNAL
DIRECTORY
NEWSLETTER
CONGRESSES
SHOW ISSUES
Your Contacts
Contents
TJI Team
Correspondents, Partners
and Contributors
Readership Survey 2011
Communications Portfolio
Editorial Programme
Adresses and Brands
Rates/Formats
Exhibition Packages
TJI YEAR BOOK
TJI Online
Tobacco Campus
Subscription
Printing Material
Editorial Team
International Sales
2
3
4
5
6
7
8/9
10
11
12
13
14
15
Marc
Reisner
Editor-in-Chief
Phone +49 6131 5841-133
Fax
+49 711 7594-19433
[email protected]
J.N.
Booth
Sophie
Bullen
Editor
Phone +49 6131 5841-142
Fax
+49 711 7594-19430
[email protected]
Joseph
Mapother
Editor
Phone +49 6131 5841-130
Fax
+49 711 7594-19430
[email protected]
Editor
Phone +49 6131 5841-138
Fax
+49 711 7594-19438
[email protected]
TJI’s office
Konradin Selection GmbH
Erich-Dombrowski-Strasse 2
55127 Mainz
Germany
Head office
Konradin Selection GmbH
Ernst-Mey-Strasse 8
70771 Leinfelden-Echterdingen
Germany
Stefanie
Scherrer
Advertising Sales Manager
Phone +49 6131 5841-139
Fax
+49 711 7594-19439
[email protected]
William
McEwen
Special Projects
Phone +49 6131 5841-135
Fax
+49 711 7594-19435
[email protected]
2
Our partners, main correspondents
and regular contributors
Antonio Abrunhosa, ITGA
Tim Glogan
Don Hedley, Euromonitor
Maxim Korolev, Rustabak
Dr. John Lauterbach,
Lauterbach & Associates
Dr. Terry Mabbett
Astrid Mitchell, Reconnaissance
Rocky Womack
3
Readership
Survey 2011
The readership survey 2011, sent to 5016 readers, confirmed the undisputed
leadership of TJI in terms of use, quality and target groups.
Internet
Readership by target groups
31.0%
47.8%
Trade journals remain a highly popular source of information.
13.9%
8.9%
Which of the following Internet-offers do you know/use?
6.3%
3.2%
Tobacco Journal
International
How do you rate the quality/contents of Tobacco Journal International?
Competitor 1
very good/good
Mixture of topics
85.5%
Professional reporting
Competitor 2
82.2%
Quality of information
81.0%
Relevance of topics
Visual attractiveness
58.1%
Direct mail
36.7%
R&D, engineering, technical
Other
73.2%
Trade fairs
Departments:
Purchasing
75.4%
Magazines/journals
41.8%
Sales & Marketing
Communications/press
85.9%
Personal contacts
Management/
1st level decision makers
Market research/analysis
How important are the following information sources for your professional
information?
very important/important
Competitor 3
79.9%
60.4%
Interviews with the “hakers and makers” in industry, regular reports on new
products and technologies, worldwide coverage on a wide range of relevant
topics and a team of passionate professional journalists all add up to one thing –
TJI Quality.
I use
21.6%
30.8%
54.1%
15.0%
40.0%
24.8%
35.2%
40.0%
72.7%
5.8%
24.0%
I know but do not use
36.0%
I do not know
Homepages are often used to look for products and suppliers, to research topics,
download articles etc. and are also a useful indicator for a journal‘s standing,
acceptance, relevance and use. The results are highly significant.
4
TJI offers you a unique communications portfolio
Tobacco Journal International (TJI) is the leading international tobacco magazine for executives in the world of tobacco and its supplying industry. Working
with a large network of correspondents worldwide, TJI provides high-quality, unbiased editorial on trends and developments in the global tobacco industry.
TJI is the only tobacco magazine that covers every sector of the industry in
every issue; from leaf growing to the marketing of the finished products. Whether
packaging and design innovations, new developments in tobacco machinery or
comprehensive data of all world markets – you will find it in TJI.
Tobacco Journal International
Frequency:
Bimonthly
URL:
www.tobaccojournal.com
ISSN No:
0039-8748
Circulation analysis:
Print run: 6,300 copies
TJI’s cooperation with World Tobacco and InterTabac Dortmund allows it to
provide a unique portfolio, which includes exhibitions and events.
Geographical circulation
(average from 1 July 2013 to 30 June 2014)
TJI ONLINE (www.tobaccojournal.com) is a valuable, interactive business tool
for industry members seeking latest news from the tobacco world, business links
and more, including a substantial archive with thousands of articles. Contact us to
learn more about the high-impact fullbanner and button advertising opportunities.
Western Europe
China, Southeast Asia, Far East
USA & Canada
Eastern Europe, Russia, CIS countries
India/Middle East
Central/South America
Africa
TJI NEWSLETTER with more than 5,700 subscribers and growing daily, the
TJI Newsletter gives readers a weekly update on all relevant developments in the
industry. Place a textbanner or button to reach top executives week by week.
TJI YEARBOOK is the guide to the tobacco industry, providing essential business
contact information about the global tobacco community. Whether comprehensive
address data or suppliers’ lines of business – it is all in there.
TobaccoCampus is the joint event platform of the Tobacco Journal International
and its sister publication DTZ (Die Tabak Zeitung). The aim of TobaccoCampus is
to provide the tobacco industry and its supply chain with a relevant scientific/technical/innovation platform to discuss and network current topics.
Distributed circulation
Circulation: 6,100 copies
Share of distributed circulation
%
copies
34.3
28.9
18.4
8.5
4.6
3.3
2.0
2,092
1,763
1,122
519
281
201
122
100.0
6,100
42.4
2,588
36.3
9.5
2,216
581
11.7
715
100.0
6,100
Sectors in the supply and value chain
Manufacturers of tobacco products
Suppliers of machinery, filters, papers, packaging
and other products and services
Leaf traders and tobacco growers
Research institutes, associations, government
ministries and others
Total
5
Editorial Programme 2015
Issue
In each issue
Publishing
of TJI we cover the latest trends
and developments in the following
sections:
date 2015
1/2015
26 February
2/2015
Show issue
29 April
3/2015
Congress issue
30 June
4/2015
Advertisement
booking
deadline
2015
Printing
material
deadline
2015
Embossing/gravure | Packaging | Shisha/hookah |
Oriental tobacco
15 January
05 February
World Tobacco North America (12-14 May) |
Tobacco processing | Expanded & reconstituted tobacco |
Belts | Adhesives
17 March
03 April
Tobacco campus packaging & design (June) |
Plug wrap and tipping papers | Flavours
13 May
01 June
Inter Tabac Dortmund (18-20 September) |
Secondary machinery | Quality control
17 July
06 August
World Tobacco Dubai (14–15 December)
Roll your own | Innovation round up | Logistics |
E-cigarettes | Printing and materials
18 September
01 October
• e-cigarettes
Rebuilds | Spare & wear parts | Films/foils | Leaf tobacco
Brazil | Filters
13 November
01 December
Case Studies
Company portraits
If you have interesting case studies, please contact [email protected]
Similar to our popular people portrait we intend to showcase one company in every issue
• Global compass
(markets & regulations)
• Leaf &
tobacco processing
• Manufacturing &
technology
• Packaging &
design
Show issue
28 August
• Products &
trends
5/2015
• Brand &
revenue protection
Show issue
30 October
6/2015
29 December
In addition
we have major review topics in each issue for different
• Health &
scientific affairs
sectors in the supply chain:
6
Addresses and Brands
Addresses and Brands
In each issue TJI publishes an international directory (different branches) of tobacco manufacturers and suppliers in the tobacco trade sector.
With its detailed product information, this address index is an important up-to-date guide for the whole tobacco industry. Additionally you habe the possibility to
publish your coloured company logo and/or your QR code at a very reasonable price. The addresses are only published after the company has confirmed the
accuracy of the information and will be published in the TJI YEARBOOK again free of charge.
For advertising information contact:
Stefanie Scherrer, Phone +49 6131 5841-139
[email protected]
Issue
1
2
3
4
5
6
Addresses
and brands
Consulting
services
Cigarettes
Leaf tobacco
Tobacco
processing
Cigars
Flavours
Cigarette making
& packaging
Cultivation
suppliers
Spare parts
Cigar making
& packing
Smoking tobacco,
chewing tobacco
snuff and shisha
Quality control
Cigarette paper
Transport/storage
Belts
Printers and inks
Rebuilds
Cigarette filters
Embossing/
printing dies
Rebuilds
RYO cigarette
paper, pouches
& tins
Packaging
material
7
Media Kit No 46 of 1 January 2015
Rates/Formats width x height
2/1 page
1/1 page
380 x 270 mm
Type area
188 x 270 mm
Type area
Only at the editorial
page
420 x 297 mm
Bleed page +
(3 mm bleed on all
pages, please mark
the bleed margins)
210 x 297 mm
Bleed page +
(3 mm bleed on all
pages, please mark
the bleed margins)
60 x 270 mm vertical
4 colours
4 colours
4 colours
€ 2,650.00
1/3 page
Contents
€ 1,980.00
2/3 page horizontal
1/3 page
€ 600.00
2/3 page vertical
Only at the
Contentspage
188 x 178 mm
Type area
125 x 270 mm
Type area
188 x 88 mm
210 x 195 mm
Bleed page +
(3 mm bleed on all
pages, please mark
the bleed margins)
135 x 297 mm
Bleed page +
(3 mm bleed on all
pages, please mark
the bleed margins)
4 colours
4 colours
4 colours
€ 3,900.00
€ 1,550.00
€ 1,550.00
8
Media Kit No 46 of 1 January 2015
Rates/Formats width x height
Junior page
1/2 page vertical
1/2 page horizontal
92 x 270 mm
188 x 133 mm
Type area
140 x 190 mm
210 x 150 mm
Bleed page +
(3 mm bleed on all
pages, please mark
the bleed margins)
4 colours
€ 1,250.00
1/3 page
4 colours
€ 850.00
4 colours
1/4 page
60 x 270 mm vertical
188 x 88 mm horizontal
Promotion page
188 x 65 mm horizontal
92 x 133 mm island
188 x 133 mm
Type area
your
text
4 colours
€ 550.00
4 colours
€ 850.00
€ 380.00
advertisement
or text
210 x 150 mm
Bleed page +
(3 mm bleed on all
pages, please mark
the bleed margins)
4 colours
€ 900.00
9
n China for
ration and
Stand L16
hina
flora cigadustry and
tand A17
Exhibitions
Exhibition Packages
Each year, TJI publishes Exhibition Catalogues for two important trade fairs. Besides Hall Plans, our exhibition catalogues contain information
about key products and exhibitors, as well as interesting event tips.
We collaborate with organisers at both World Tobacco events and at Inter-tabac Dortmund and distribute free copies of TJI to visitors.
Are you an exhibitor at one of these fairs? Want to attract visitors to your stand? Then please talk to us.
We would be delighted to work with you as a professional media partner, and can offer a wide selection of marketing and advertising solutions.
Contact: [email protected]
PRINT SPECIALS
Standard Advertising in the Exhibition Catalogue
• Editorial Support
• Publication of your advertisement in the
Exhibition Catalogue, enabling you to reach
your target audience directly.
Bookmark Advertising
Catch the eye with a bookmark.
• One half of the bookmark is positioned on your
article or advertisement, the other on the front cover,
giving readers a direct route to your advert or article.
World Tobacco Middle East 2014
Tobacco Journal International
Konradin Selection GmbH, Erich-Dombrowski-Str 2, 55127 Mainz, Germany
Phone: +49 (0) 6131 5841 103
E-mail: [email protected], Website: www.tobaccojournal.com
Stand contacts: Stefanie Scherrer, William McEwen, Jeremy Booth, Sophie
Bullen
With a history going back more than 50 years, TJI is the world's premier trade
journal for the tobacco industry. Our supply chain, dedicated editors and expert
correspondents across the globe provide you with up-to-date news and insights
on all things tobacco. Visit our website to sign up for our weekly newsletter for
all the latest tobacco industry news.
Stand Q03
Sponsored Wrapper
• The wrapper is positioned around the
magazine, grabbing the attention of readers immediately. A show invitation will also
increase interest.
Publication of your
company logo in the
exhibitor’s list.
·
·
Reprints of your articles
in TJI for your visitors
ork, USA
m
tand P17
Reprint
Side Seaming?
ne? Hot Melt
ft Packaging?
aging?
ONLINE SPECIALS
Two months before the exhibition…
Banner
on the TJI
Homepage
Text banner in our
newsletter
Your Stand-alone
newsletter distributed to 5700
TJI subscribers
worldwide.
10
TJI Yearbook 2015
TJI Yearbook 2015
TJI Yearbook is the guide to the tobacco industry, providing essential business
contact information about the global tobacco community. It contains all the
addresses & brands sections that appear in every issue, 2014 revisited and
TJI Specials in 2014.
NEW
Company portraits are presented on exclusive double pages and
philosophies, corporate missions, product services and the people behind
them. (€ 1,000 per double page)
TJI Yearbook is an advertising medium with a high readership interest and a
long-term usage. An absolute must to give existing and potential customers
greater insights about your company.
NEW
TJI Yearbook is ONLINE available now
Publishing date
30 December 2015
Reservation deadline
27 October 2015
Printing Material
17 November 2015
For advertising information contact
Stefanie Scherrer, phone +49 6131 5841-139
[email protected]
11
TJI Homepage | TJI Newsletter
Advertising on the TJI Homepage
Advertising in TJI Newsletter
TJI’s website tobaccojournal.com is the top online information tool for the international tobacco industry with over 143,000 visitors in 2014.
The TJI Newsletter has over 5700 subscribers from over 100 countries. Each
Thursday they receive a weekly update of all relevant developments in the industry
by e-mail.
Advantages
• daily updates of the
latest news in the
tobacco industry
• direct access to our
archive
• plus the content of
our print magazine
• features a calendar
of upcoming events
TJI online offers ads in two different sizes – fullbanners and buttons – both
rotating – both alternating with each click on our site.
Button I 120 x 90 px:
3 months
€ 425
6 months
€ 780
12 months
€ 1,225
Fullbanner 468 x 60 px:
3 months
€ 550
6 months
€ 950
12 months
€ 1,750
Jobs:
if you have a vacancy or are looking for employment – this is the right place
for you to advertise. Rate for one month: € 174.00
Data delivery:
7 days prior to shipment date via e-mail to [email protected]
Format: GIF, JPG, SWF, HTML, DOC, tracking code and redirect are permitted.
File size: max. 60 KB. Video: format FLV, MPEG3/4
The TJI newsletter is free
of charge.
You can advertise a HTML
message in the Newsletter
in two different ways – either
a text banner or a fullbanner
Button 200 x 150 px:
3 months
€ 480
6 months
€ 1,500
12 months
€ 1,950
Textbanner 468 x 60 px:
Pictures (GIF, JPG,
500 Caracters (incl. spaces) + live URL
3 months
€ 850
6 months
€ 1,750
12 months
€ 2,300
Data delivery:
7 days prior to shipment date via e-mail to [email protected]
Format: GIF, JPG, (DOC additionally for text/image display), tracking code and
redirect are possible, tracking pixels are not built in.
File size: max. 60 KB
In the case of animated images, please bear in mind that not all systems can
identify these as animations.
Please contact [email protected] for individual ad and banner rates, as well as Stand-alone-mailings and special packages combining the TJI-Online Portfolio.
12
Congresses
Congresses, workshops, roundtables
TobaccoCampus is the joint event platform of the Tobacco Journal International
and its sister publication DTZ (Die Tabak Zeitung). The aim of TobaccoCampus
is to provide the tobacco industry and its supply chain with a relevant scientific/
technical/marketing/innovation platform to discuss and network current topics.
International Workshop every year in December to provide updates on the category.
The first International Workshop was held in March 2014 in Wiesbaden, Germany,
on “The future of e-cigarettes” and was a major success, so much so, that a
follow-up International Workshop will be held again on 8 & 9. December 2014 in
Wiesbaden under the title “The next generation of e-cigarettes and MRTP’s” (Modified Risk Tobacco Products). From then on, TobaccoCampus will be holding the
What sets the TobaccoCampus events apart is the unique blend of
science, technology, innovation and marketing. This expertise is also available
to companies wishing to focus on a specific topic. Contact us if you feel a
TobaccoCampus event could be a suitable platform for you. Just send a mail
to [email protected]
Also planned for 2015: Packaging & Design is the topic planned for mid-year
2015, to be held in Vienna, Austria.
13
Media Kit No 46 of 1 January 2015
Subscription rate:
Copies:
Print run:
Circulation:
Size of publication:
Publishing house:
210 x 297 mm (width x height)
Konradin Selection GmbH, Mainz
Bank account:
Deutsche Bank AG • Stuttgart, BIC: DEUTDESSXXX,
IBAN: DE27 6007 0070 0164 0242 00
UST-Ident-Nr. DE 811 201 453
30 days net
Insertions within 12 months
2 pages
5%
2 ads
3%
3 pages
7%
3 ads
5%
4 pages
9%
4 ads
7%
5 pages
12%
5 ads
9%
6 pages
15%
6 ads
12%
9 pages
18%
9 ads
15%
12 pages
21%
12 ads
18%
Terms of payment:
Discounts:
6,300 copies
6,100 copies
Colour surcharges:
Special colours for matched colour
€ 578.00
Special position:
Cover placement: additional charge
€ 345.00
Inserts:
1 page
Number of
inserts required:
6,500 (only for complete edition)
€ 1,750.00
Insert size:
240 x 297 mm (width x height, including bleed:
5 mm top, 7 mm right, 3 mm left, 5 mm bottom)
Max. grammage:
300 grams
Delivery address:
Postage paid to Konradin Druck GmbH
Kohlhammerstr. 15, 70771 Leinfelden-Echterdingen
Marked: For „Tabacco Journal International“, Issue (No.)
Delivery: Monday – Friday 7:00 a.m. to 6:00 p.m.
Euro-Paletts: 80 x 120 cm (max. height 110 cm)
PRINT edition:
Annual subscription Europe:
Annual subscription Overseas:
Single copy:
€ 118.80 (incl. P&P + VAT)
€ 118.80 (additional charge for airmail)
€ 19.80
ONLINE edition:
Annual subscription
€ 93.00 (incl. VAT)
Subscribers to the print edition will recive the ONLINE issue free of charge
TJI YEAR BOOK
PRINT edition:
Single copy Europe:
€ 37.00 + VAT
Single copy Overseas:
€ 37.00 (additional charge for airmail)
ONLINE edition:
Single copy:
€ 23.00
Subscribers to the print edition of TJI will receive the YEAR BOOK free of charge
Our subscription manager:
Marita Mlynek, Phone +49 711 7594-302, [email protected]
For intra-company communication experts:
The TJI digital bulk subscription is the ideal communication tool to keep all your
key people informed – up-tp-date and on a global basis – be it in management,
sales ] marketing, R&D and production. The TJI Bulk subscription with turnpage
technology: fast, informative and cost-efficient.
THE TJI DIGITAL BULK SUBSCRIPTION FOR COMPANIES
20 digital subscriptions of TJI
€ 450.00 p.a*
50 digital subscriptions of TJI
€ 950.00 p.a*
100 digital subscriptions of TJI
General Terms
and Conditions:
€ 1.650.00.00 p.a*
Our general terms and conditions are available on our
web site: www.konradin.de
14
Digital Advertising Copies
1
Size of
publication:
Bleed page:
Type area:
210 mm x 297 mm (width x height)
216 mm x 303 mm (width x height)
188 mm x 270 mm (width x height)
2
Printing process:
Offset printing, back-stitching, digitally produced
3
Providing
advertisement
data:
It is easy to provide your data via our advertising
service portal www.konradin-ad.de
1. PDF advertisements (PDF automatically checked)
2. open data (via Upload Mask, please deliver packed
data)
If you have any questions please call our hotline.
+49 711 7594-718 (8.00 am-5.30 pm)
7
Data archiving:
All data are archived. Therefore repeats with no changes are usually possible.
However, no guarantee is offered with respect to the data.
8
Guarantee/Additional costs:
In the case of delivery of incomplete or incorrect data (text, colours,
illustrations), we accept no liability for the printed result. Faulty output due to
incomplete or faulty files, incorrect settings or incomplete instructions will be
charged for, as will additional setting or repro and the production of missing
proofs.
9
Contact:
Stefanie Scherrer, Phone +49 6131 5841-139
email: [email protected]
4
Data formats:
We recommend the delivery of artwork in PDF/X-3
standard. Otherwise please supply unseparated files in EPS or TIFF format.
Open data (e.g. InDesign, Quark XPress etc) should be avoided.
The file must be ready for printing, i.e. all the fonts that are used must be
embedded. The resolution of continuous tone images must be at least
300 dpi and line art 600 dpi.
Requirements:
Prior to the digital delivery of an advertisement the
advertising department must receive an appropriate
official Advertisement Order. The general advertising copy deadlines apply.
In order to check advertisements received, a full size printout or – for colour
advertisements – a contact proof or press proof are required.
5
Colour space:
CMYK process colours in accordance with ISO 2846-1. Spot colours
possible by prior arrangement.
Please refer to the standard ECI offset profiles (order the free “ECI_Offset_2009”
package from www.eci.org) when converting and checking the colour space
(ICC Color Management). Use the “eciRGB_v2.icc” (RGB colour space) and
“ISOcoated_v2_eci.icc” (CMYK colour space) profiles.
Looking for special advertising formats?
Bands, flaps, individual inserts and glued inserts, pop-ups, bookmarks etc.
Simply ask us for a quote!
6
Proof:
Contact proof in accordance with the “Media Standard Print” (bvdm)
Digitally produced proofs must contain the FOGRA media wedge (available
to order from www.fogra.org) to allow the colour to be checked. Proofs must
display an officially recognised print control strip.
15
Trade media of the
Konradin Publishing Group
The Konradin Publishing Group is one of the largest
suppliers of trade information in the German-speaking
world, with a portfolio that spans some 50 specialist
magazines, online portals and series of events.
This array of media is complemented by services
that range from corporate publishing to printing.
Our portfolio includes the fields of architecture,
industry, the world of work, eye care, consumption
and science.
Printing
As a catalogue specialist,
we are particularly efficient
at producing complex jobs
Corporate
involving language changes
publishing In those
or different versions as well
markets where Konradin
as standard catalogues.
media operate, we will produce
For more information, see
Market
your target group-specific
konradinheckel.de.
research, whether an
print and online corporate
advertising test or a
communications for you.
target group survey,
For more information, see
we will design your surveys
konradin-relations.de.
and handle all aspects of
their implementation
professionally.