Dr. Isao Noda
P&G’s Diaper War
Phosphate ban in 1970s
came up suddenly, and
P&G was not prepared.
The rumor of landfills
overwhelmed by
disposable diaper in late
1980s was taken very
seriously (i.e., panicked).
Worse yet, Isao Noda used
to work for P&G.
The Compostable Diaper
Compostable diaper made
of biodegradable plastics
sounded good. ICI in UK
introduced PHBV made by
fermentation as Biopol ®.
Unfortunately, PHB or
PHBV were not that great
for such applications.
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The DaniMer R&D team has
successfully demonstrated
our renewable hot melt
adhesive (RHMA) to Henkel
in a series of lab trials over
the past 30 days. As you may
know, Henkel is the largest
manufacturer of adhesives in
the world and has asked
DaniMer for assistance as they seek to respond to their customers request for a non petro based hot melt
adhesive. This multi-year development project has offered many challenges along our path. The exciting news is
that DaniMer has invented and now demonstrated under rigorous conditions the world's first renewable hot melt
adhesive. The tremendous effort of our product development, research and science teams have lead the way to
meeting this objective. Congratulations team!
With Henkel's guidance, we have targeted the first initial use for the RHMA for those customers seeking general
purpose case & carton sealing applications. Henkel describes this market segment as being over $500 million per
year in sales volume. The introduction of the DaniMer RHMA will enable Henkel the opportunity to pursue
additional market share by providing its customers with this leading innovation for an otherwise mature adhesive
market. Over the last 30 days, rigorous R&D testing has occurred at the Henkel laboratories in Bridgewater, NJ
and our DaniMer RHMA has met or surpassed the Henkel test standards. Additional testing is planned over the
next 30 days as we enter the final phase of R&D with larger quantities being evaluated for product consistency
and reliability. Following all internal quality specifications being met, Henkel will bring the RHMA to line trials
with strategic customer partners. With the anticipated success of these customer trials, it is the goal of the
combined business development teams to launch a commercial product late in 2014 or early Q1 2015. To enable
this goal, production processes are being defined by DaniMer while we run a parallel path to finalize a multi-year
sales agreement with Henkel. We will look forward to reporting further progress in the weeks ahead.
Scan to learn more about Meredian
Explore our website at www.meredianinc.com filled with insightful reources
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Blake Lindsey