The Gen Y Project
Leadership Strategies for Tomorrow’s Workforce
Bea Fields, Beth Bloomfield and Carol Graser
Generation Y: Exposed, Explored, Explained
About Generation Y
Generation Y includes approximately 74 million young men and women
born between 1977-1992. They will soon outnumber the Baby
Boomers, the generation that has driven our economy and workplace
for two generations. This transition is going to create a shortage of
skilled leaders for the future and will escalate the war on talent.
Generation Y's world view has been shaped by some significant world
events, including September 11, global terrorism, the digital age, the
melting pot syndrome and the self esteem movement of the 1990's.
Generation Y's values are quite unique, and the workplace is quickly
changing to try to adapt to the needs and wants of these highly skilled
employees.
Our Mission
Our mission with The Gen Y Project is to learn what companies are doing to develop Gen Y leaders and then share
those best practices with the global business community in an effort to build a strong future workplace.
We also want to understand the motivators and expectations of Gen Y and how you are addressing their needs and
goals. We believe this is critical to ensure that these young men and women are ready to lead your business into
the future.
Gen Y Profile
Generation Y's strengths:
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Technological savvy
Entrepreneurial spirit
Knowledgeable
Networking
Open and accepting
Generation Y's values:
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Meaningful work
To "live first and work second"
Ongoing learning and development
Connection to others
Diversity
Flexibility
Freedom
Common challenges in the workplace:
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Job hopping
High expectations, often bordering on being unrealistic
The need for constant feedback
Challenges with face to face interactions
Restlessness
Common Questions from Traditionalists, Baby
Boomers and Generation X:
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How do we develop this next generation of eager,
restless and extremely capable individuals into leaders
for the future?
How do we keep Generation Y engaged in their day in,
day out work?
What steps can we take to teach Gen Y to develop
loyalty to the company?
The Gen Y Project: http://genyleadershipstrategy.com
Fields, Graser, Bloomfield © Copyright (2008) All Rights Reserved
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The Gen Y Project: How do you fit in?
Here's how you fit in
Your company has been identified as one that is experiencing success with Generation Y. There is a dearth of
information, knowledge and experience on this topic. We invite you to join our project, share with us your
challenges and solutions with Gen Y, and begin the conversation about your most critical asset – your future
leaders.
Benefits
By participating in the Gen Y Project, you and your company will:
1) Gain access to the best practices by participating companies
2) Receive recognition for being a top Gen Y company
3) Understand your Gen Y population through interviews and focus groups
Our process
We would like to schedule a time to interview leaders in talent management in your company. We would also like
to learn from a sampling of your Generation Y employees, either through interviews, focus groups, or an
anonymous survey. The interviews and focus groups will be recorded and will be transcribed for use in white
papers and a published book.
Our Team
Bea Fields, President of Bea Fields Companies, Inc., is an executive coach and entrepreneur. Her recent book,
Millennial Leaders, is the ground-breaking study of Gen Y and incredible role models of leadership.
Phone: (910)-692-6118. email: [email protected].
Beth Bloomfield, Principal of Bloomfield Associates, is an executive coach and leadership consultant. She is coeditor of a forthcoming book, On Becoming a Leadership Coach.
Phone: (410)-626-6008. email: [email protected].
Carol Graser, President of NextGen Leaders, is an executive coach, leadership consultant, and expert on culture
transformation. She has worked with many Fortune 100 companies to realize change, transform, and embrace
technology.
Phone: (410)-268-1554. email: [email protected].
The Gen Y Project: http://genyleadershipstrategy.com
Fields, Graser, Bloomfield © Copyright (2008) All Rights Reserved
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