Challenges and Opportunities of Leading Generations at Work Lance Frazier, Ph.D.

Challenges and
Opportunities of Leading
Generations at Work
Lance Frazier, Ph.D.
Department of Management
Old Dominion University
Today’s Agenda

Introductions

What are the generations in the
workplace?

What are the differences in values?

Where can we find common ground?

Practical Recommendations
A Few Caveats

We are dealing with generalizations
between generations

Individuals will differ within a
generation, as well

Some differences due to life-stage
differences
What is a Generation?

Generational cohorts include individuals
born around the same time who share
distinctive social or historical life events
during critical developmental periods.

These events shape their world view and
values, which remain relatively stable.

They also perceive themselves to have
things in common.
Social Forces

Parents

Peers

Media

Critical Social and Political Events

Popular Culture
Four Generations (2012)
Generation Name
Birth Years % of Workforce
Traditionalists
1922-1945
5%
Baby Boomers
1946-1964
38%
Generation X
1965-1981
32%
Generation Y(Millennials) 1982-1999
25%
Changes in the Labor Force

By 2020, Millennials will make up
50% of the workforce.

Baby Boomers will continue to retire

Generation X is a smaller generation
than the ones before it and after it.
Baby Boomers: Life Events

Civil Right Movement

Assassinations of JFK and MLK

Vietnam War

Watergate

Moon Landing
Baby Boomers :Core Values

Optimism

Idealism

Health and Wellness

Personal Gratification

Active Participation

Competitiveness
Generation X: Life Events

Parents being laid off

Latchkey kids

Challenger Disaster

MTV

AIDS
Generation X: Core Values

Skepticism

Self-Reliance

Pragmatism

Free-Agency

Balance in Life
Generation Y: Life Events

Oklahoma City Bombings

September 11th

School Shootings

Technology

Corporate Scandals
Generation Y: Core Values

Confidence

Diversity

Civic Duty

Morality

Sociability
Generations: Work Values

Boomers: Achievement, Hard work,
Traditional work ethic, Loyalty

Generation X: Do not value loyalty,
Independence, Work-life balance

Generation Y: Creativity, Multi-tasking,
fun environment, Meaningful work
What does the Research Say?

Research of a truly generational
nature is scarce.

The data is hard to obtain.

There is evidence that there are key
differences in work values.
Research Findings

Boomers value leisure time less than both
Gen X and Y. Gen Y value it more than Gen
X.

Gen X and Y both value extrinsic rewards
more than Boomers. Gen X value it more
than Gen Y.

Gen Y valued intrinsic rewards less than both
Gen X and Boomers.

Gen Y valued social rewards less than Gen X
and Boomers
Research Findings

No significant difference between the
three generations in regard to
altruistic work.

Older generations are generally more
satisfied with their work.

Older generations less likely to leave
their jobs.
Are we really that Different?

Differences, while present, are
generally not large.

Often there are no differences found
in research efforts.

Differences in attitudes might be
attributed to stage of life rather than
true generational differences.
Generational Quotes

“The counts of the indictment are luxury, bad
manners, contempt for authority, disrespect to
elders, and a love for chatter in place of
exercise…..Children began to be the tyrants of their
households.” – K.J. Freeman (1907)

"They have trouble making decisions. They would
rather hike in the Himalayas than climb a corporate
ladder… They crave entertainment, but their
attention span is as short as one zap of a TV dial” –
Quote from Time, July 1990.

“The older generation thought nothing of getting up
at five every morning - and the younger generation
doesn't think much of it either.” - John J. Welsh
Shared Expectations: Work

Work on challenging projects

Opportunities for growth and
advancement

To be treated fairly

Competitive compensation
Shared Expectations: Leaders

Leads by example

Accessible

Helps others see how their role
contributes

Act as coach and mentor
Takeaways for Managers

Question your rules and “the way
things are done”

Communicate expectations early and
often

Provide regular feedback

Don’t micro-manage
Takeaways for Younger Bosses

Deal directly with the age difference

Show loyalty to your employees

Listen to their guidance

Respect differences in communication
styles

Dress for success
Closing

Are there any questions?

I can be reached at [email protected]

Thank you very much!