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2. beauty
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Hair you can believe in™
Product Knowledge
COLOR PROTECT
b BALANCED
®
Hair you can believe in™
CONDITIONING SHAMPOO
A gentle and effective conditioning shampoo that provides luster and
softness. Color and over-styling can make the hair parched or porous (in
technical terms, fried!). b BALANCED conditioning shampoo helps restore its
natural moisture.
•Perfect for color and chemically treated hair
•Balances moisture levels while providing luster and softness
•Sulfate free
•Contains Vital Hair and Scalp Complex
Wet hair; thoroughly work a dab about the size of a green
grape through hair. Rinse. Repeat if necessary.
Mmm, green grapes. . . add to grocery list.
b STRONG®
DEEP CONDITIONER
If you have invested in chemical treatments
to make your hair do tricks (turn colors,
go straight, go curly), then protect that
investment with b STRONG. It restores the
nutrients and moisture that chemicals can drain
away.
•Deeply penetrates thirsty hair
•For most hair types, especially color and
chemically treated hair
•Contains Vital Hair and Scalp Complex
Squeeeeeeeze excess water from your hair after
shampooing. Apply throughout hair, leave on for
1-5 minutes. Rinse with cool water.
BUILDING
b MORE®
Hair you can believe in™
BUILDING SHAMPOO
Why just shampoo your hair when you can also build each strand so that it
becomes something… more? b MORE building shampoo adds fullness to the hair
while adding moisture and protecting your color.
•Wheat Proteins improve body and shine while imparting a conditioned feel
to each hair strand
•Use together with the family of b MORE building products to add fullness
to your hair
•Contains Vital Hair and Scalp Complex
•Sulfate Free
Wet hair; thoroughly work in a dab about
the size of a green grape. Rinse. Repeat if
necessary. And remember a little do’ll dab ya.
b MORE®
BUILDING CONDITIONER
The partner to b MORE shampoo brings needed
nutrients and building agents to promote
thicker, fuller hair while adding moisture and
protecting your color.
•Wheat Proteins improve body and shine while
imparting a conditioned feel to each hair
strand
•Nutritious and lightweight conditioner for
most hair types
•Use together with the family of b MORE
building products for fuller hair
•Contains Vital Hair and Scalp Complex
Squeeeeeeeze excess water from your hair after
shampooing. Apply throughout hair, leave on for
1-5 minutes. Rinse with cool water.
SMOOTHING
b EXCELLENT®
Hair you can believe in™
SMOOTHING SHAMPOO
Delight your ‘do with ultra-rich b EXCELLENT® smoothing shampoo. With a
blend of Argan, vitamin E, and Jojoba seed oils, it gently cleanses while
maximizing shine and softness. The result: excellent hair.
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Perfect for dry, damaged, or curly hair
Helps with color longevity
Provides extra shine and softness
Sulfate-free
Wet hair; thoroughly work in a dab about the
size of a green grape through hair. Rinse. Mmm
green grapes. . . Add to grocery list.
b EXCELLENT®
SMOOTHING CONDITIONER
Love your locks with super-powered b EXCELLENT®
smoothing conditioner. It’s packed full of
nutrients, vitamin E, plus Argan and Jojoba
seed oils! Perfect for dry, damaged, and curly
hair; or any style that desires extra shine and
smoothness.
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Rich, silky formula to smooth and calm hair
Perfect for dry, damaged, or curly hair
Provides extra shine and smoothness
Squeeeeeeeze excess water from your hair after
shampooing. Apply throughout hair. Rinse with
cool water.
PURIFY AND CONDITION
b HEALTHY
®
Hair you can believe in™
LEAVE-IN CONDITIONER
As its name implies, b HEALTHY promotes overall health, softness and shine
for hair. It increases manageability, helps protect from sun and thermal
damage, detangles and makes fly-aways fly away home.
•Perfect for color treated hair
•Promotes softness and shine while adding bodybuilding benefits
•Prevents dryness and reduces static
•Protects the hair from UVB damage
•Can be used with any BennieFactor shampoo
•Contains Vital Hair and Scalp Complex
Apply to clean damp hair, do not rinse.
b KIND®
CARE SPRAY
b Kind helps prevent color fading, sorts out
your kinks and snags, and basically spoils you
shamelessly. It’s rich in yummy nutrients – and
it moisturizes too! Spray and leave on hair for
the ultimate in weightless conditioning.
•Contains Vital Hair and Scalp Complex
•Leave-in, ultra light conditioner
•Low pH, helps protect color
•Provides great shine; nutritious bath for
hair
•Protects the hair from UVB damage
•Helps detangle the hair
Use b KIND before any other BennieFactor
styling products. Apply short, deliberate
bursts throughout hair. Leave in, do not rinse.
PROTECT AND CONDITION
Hair you can believe in™
b MIGHTY®
CONDITIONING TREATMENT
b MIGHTY conditioning treatment contains Vital Hair
and Scalp Complex, an essential complex which promotes
healthier hair and a happier scalp beneath it. A rich
mixture of fruit extracts and antioxidants complete this
ultimate anti-aging remedy for the hair and scalp.
•Adds moisture and shine without weighing hair down
•Contains essential amino-acids, vitamin A and vitamin C
for the hair and scalp
•Provides color protection, and is excellent for use
after all color services
Shampoo, squeeze out excess water. Apply b MIGHTY
throughout hair and scalp, comb through after 3 minutes,
rinse thoroughly after 8 minutes. Happy now? Use 1-2
times a week, increase to 2-3 times a week for even more
intense conditioning.
BUILD AND STYLE
b MORE®
BUILDING SPRAY
Hair you can believe in™
When it comes to your ability to style,
bigger IS better. b MORE building spray lays
the foundation for your look by making each strand appear larger, giving you
more hair to style. b MORE building spray beefs up the hair without causing
that gummy feeling, controls curl and adds shine. More’s better because it
won’t make fine hair flat.
•Makes hair appear thicker
•Adds light body to hair
•Provides some thermal protection
•Ideal as a “primer” for styles
•Contains Vital Hair and Scalp Complex
After towel-drying thoroughly, lift hair by sections (to
distribute product evenly) and spray in short bursts
throughout hair.
ShineFactor
HoldFactor
strong
light
matte
shiny
b MORE®
BUILDING POWDER
Powder me big! b MORE building powder on your hair
= volume so radical you’ll need crowd control. So
shake it. Like you mean it.
•Adds incredible VOLUME, TEXTURE, and GRIP
• Long-lasting style and control
• Dry, weightless hold
• Matte finish
• Sprinkle throughout dry or damp hair
Sprinkle throughout hair. Use more at base to
achieve huge results. Style with fingers or thermal
tools and boom! ...there you have it.
ShineFactor
HoldFactor
light
strong
matte
shiny
STYLE
b BOLD®
Hair you can believe in™
TEXTURIZING SPRAY
b BOLD might be one of the strongest styling formulations you’ll ever come up
against. It pumps up the volume, and it contains a natural healer and a hair
conditioner extraordinaire.
•Adds volume and support to all hair types
•Acts as a gel in spray form
•Great for thermal styling
•The more you use the stronger it gets
•Great when used as a root-lifter
Holding b BOLD 8” to 10” away from towel-dried hair, apply
short, deliberate bursts throughout entire length of hair
shafts. Apply more at the base for root-lift.
ShineFactor
HoldFactor
strong
light
matte
shiny
b SMOOTHTM
STRAIGHTENING GEL
SMOOTH does control. SMOOTH does the shine thing and SMOOTH
gives it to you straight – if you want it. As operators go,
SMOOTH is . . . well, you know, smoooth. b
SMOOTH takes wavy or curly hair by the hand and
leads it toward a straighter style.
• Concentrated formula eliminates frizz and
fly-aways while adding shine to the hair
• Straightens the feistiest curls
• Best when used on middle to ends of hair
• Can be used on both damp and dry hair
Start with a little dab and squish it between
your fingertips to emulsify, then distribute
evenly through your hair.
ShineFactor
HoldFactor
light
strong
matte
shiny
STYLE
b TENACIOUS®
Hair you can believe in™
DESIGN FIX
Kick your look into high gear with b TENACIOUS design fix. This creamy blend
is the vehicle for achieving your texture goals.
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Use on damp as a blow dry cream
Use on dry hair to add detail and texture
Excellent for controlling frizziness
Provides a flexible texture to the hair
Apply to damp hair before blow-drying or on dry hair to edit your style.
Washes out easily and adds great shine to the hair. Best when used on middle
to ends of hair.
ShineFactor
HoldFactor
strong
light
matte
shiny
b DARING®
MOULDING PUTTY
What’s not to love about texture, hold and flexibility? Apply b DARING to
damp hair for styling purposes, or put it on last as a finisher instead
of hair spray – call it a solid hair spray if
you will. Use a little bit to be different, or
use a lot to make a statement.
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Adds texture, hold and flexibility
Acts as a “solid hair spray”
Use on damp hair for easy application
Use on dry hair for serious hold and texture
Apply to damp hair before blow-drying or on
dry hair to edit your style. Washes out easily
and adds great shine to the hair. Best when
used on middle to ends of hair.
ShineFactor
HoldFactor
light
strong
matte
shiny
STYLE
b CLEVER®
Hair you can believe in™
DRESSING CREME
Dress it up, down, or all around. Lay it flat to take care of business, stand
it up for full tilt boogie. Style with body or beautifully define those
natural or salon-bought curls.
•Great body builder and control agent
•Provides tremendous texture, grip and volume
•Excellent for curl enhancement
Apply throughout damp hair; amount will vary depending on length. Use a
little more at the base for additional volume.
ShineFactor
HoldFactor
strong
light
matte
shiny
b ARTISTIC®
CREATIVE FOAM
Turn up the volume with b ARTISTIC and rock the
house! A medium-hold foam to build body, improve
curl, and let the artist within get outside.
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Very airy for easy application
Great for curly or straight styles
Medium hold with a satin finish
Provides volume, energy, and shine to the hair
Use on all hair types
Using your fingers, apply the size of a plum
throughout the entire hair shaft. If needed, apply
small amounts to the root area for more support.
ShineFactor
HoldFactor
light
strong
matte
shiny
SHINE
b EXCELLENT®
Hair you can believe in™
OIL TREATMENT
Treat your tresses to the benefits of Argan, Jojoba Seed, and vitamin E oils
with b EXCELLENT oil treatment. It creates softness, incredible shine, and
frizz control - the definition of excellent hair.
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This leave-in treatment fights humidity
Lightweight and non-greasy formula adds brilliance and silkiness
Strengthens hair and improves elasticity
Helps hair dry faster
Nourishes all hair types, especially dry, curly, or color treated hair
Work about a pea size amount into palm and apply to damp hair. Style.
For additional shine apply a few drops to dry hair.
b EXCELLENT®
SHINE MIST
For the ultimate luminance, apply to damp or dry hair to
impart shine.
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Helps damp hair dry faster
Provides a barrier between hair and humidity
Helps eliminate frizz
For most hair types
Apply to damp or dry hair to impart high shine.
FINISH
b CONFIDENT
Hair you can believe in™
®
STYLING SPRAY
So light and breezy, b CONFIDENT puts the air in hair. Hours of hold and
styling fun, without the hair spray side-effects (no wetness, stickiness, or
unhappiness!). b CONFIDENT lets you keep touching and styling after use. No
consequences.
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Use on all hair types
Medium hold allows for continued styling
Can be used while working with flat irons or curling irons
Great for up-dos
Holding b CONFIDENT 8” to 10” from hair, apply during or after styling –
totally your choice. Spray a little for a light hold, re-apply (a little more
this time) for stronger hold or until confidence is high.
ShineFactor
HoldFactor
strong
light
matte
shiny
b PROUD®
HOLDING SPRAY
Through wind, rain, sleet and snow, b
you stylin’. After you’ve created the
spray a little or a lot (depending on
so you can go, and go, and go without
your creation.
PROUD will keep
do-of-the-century,
your proud-factor)
worrying about
• Firm hold, use on all hair types
• Layer to build body and extra hold
• Can be used while working with flat irons or curling
irons
Holding b PROUD 8” to 10” from hair, apply after styling
for a firm hold. Re-apply for the strongest hold or up to
your Proud-level.
ShineFactor
HoldFactor
light
strong
matte
shiny
KEY INGREDIENTS
Vital Hair & Scalp Complex
Description: Topical scalp and hair treatment
Benefits: Addresses hair and scalp aging at cellular level, improves health
of the hair follicle
Properties:
Vital Hair & Scalp Complex The overall appearance of healthy, youthful
looking hair results from not just the hair itself but also the condition of
the scalp. Vital Hair & Scalp Complex addresses many of the aspects of aging
hair and scalp with its combination of alpha hydroxy acids, trimethylglycine,
hexapeptide, antioxidants, etc.
• Fruit extracts isolated from sugar cane, lemon and apple offer natural
exfoliating action through the action of alpha hydroxy acids promoting
cell renewal on the scalp. This helps clear the follicles of excessive
build up of dead cells, allowing more room for thicker hair growth. In
addition, the natural pH of the scalp is slightly acidic, so the acidic
nature of Vital Hair & Scalp Complex, ensures that hair proteins are kept
hard and more resistant to breakage.
• Green tea extracts which are known to contain important and beneficial
isoflavones protect the scalp from both oxidative stresses and UV radiation
and have well-documented soothing benefits for skin.
• Sugar-beet betaine (trimethylglycine) has been shown to stimulate
the production of collagen in human dermal fibroblasts. Improving the
production of collagen in the skin helps to strengthen the extracellular
matrix where the hair bulb principally resides. Betaine is also known to
be part of the important cascades for cellular production of ATP, the
energy molecule of every living cell. Enhancing the energy cascades of the
hair bulb improves the ability of the hair to function during the anagen
or growth cycle of the hair fiber.
• Hexapeptide-11 is a biofermented peptide,
which has been shown in studies to upregulate
key genes responsible for collagen production
and important extracellular matrix components
such as hyaluronic acid.
KEY INGREDIENTS
b BALANCED® conditioning shampoo
• Vital Hair and Scalp Complex
• Wheat amino acids: Increase the hair’s ability to retain moisture and impart
shine and gloss to damaged and dull hair. Easily penetrates the hair shaft and
bind to hair’s inner fibers.
• Cactus Flower (Cereus Grandiflorus): Moisturizes the hair, increasing elasticity,
luster and softness.
• Citric Acid: Organic acid that balances the pH in hair, leaving it feeling silky
and smooth.
b MORE® building shampoo
• Vital Hair and Scalp Complex
• Cactus Flower (Cereus Grandiflorus): Moisturizes the hair, increasing elasticity,
luster and softness.
• Hydrolyzed Wheat Protein: A highly refined, natural protein derived from whole
wheat. Wheat protein improves body and shine while imparting a conditioned feel
to the hair.
• Aloe Barbadensis (Aloe Vera) Leaf Juice: A pure, natural ingredient obtained
from the leaves of the Aloe Vera plant. Provides emolliency and moisturizing
properties. Helps promote healing of dry, damaged skin and hair.
b EXCELLENT® smoothing shampoo
• Argan oil: Adds nutrients, moisture, and shine to hair.
• Jojoba Seed oil: Naturally derived emollient from jojoba seed extract with skin
and hair conditioning properties.
• Vitamin E (Tocopherol): Natural antioxidant that protects hair from damage caused
by free radicals
b HEALTHY® leave-in conditioner
• Vital Hair and Scalp Complex
• Cactus Flower (Cereus Grandiflorus): Moisturizes the hair, increasing elasticity,
luster and softness.
• Aloe Barbadensis Leaf Juice: A pure, natural ingredient obtained from the leaves
of the Aloe Vera plant. Provides emolliency and moisturizing properties. Helps
promote healing of dry, damaged skin and hair.
• Jojoba Seed (Simmondsia Chinensis): Naturally derived emollient from jojoba seed
extract with skin and hair conditioning properties.
• Avocado Oil (Persea Gratissima): Emollient rich in vitamins A, B, D, and
lecithin. Has moisturizing qualities comparable to any oil high in olein content.
KEY INGREDIENTS
b STRONG® deep conditioner
• Vital Hair and Scalp Complex
• Aloe Barbadensis Leaf Juice: A pure, natural ingredient obtained from the leaves
of the Aloe Vera plant. Provides emolliency and moisturizing properties. Helps
promote healing of dry, damaged skin and hair.
• Avocado Oil (Persea Gratissima): Emollient rich in vitamins A, B, D, and
lecithin. Has moisturizing qualities comparable to any oil high in olein content.
• Cactus Flower (Cereus Grandiflorus): Moisturizes the hair, increasing elasticity,
luster and softness.
• Jojoba Seed (Simmondsia Chinensis): Naturally derived emollient from jojoba seed
extract with skin and hair conditioning properties
b MORE® building conditioner
• Vital Hair and Scalp Complex
• Aloe Barbadensis Leaf Juice: A pure, natural ingredient obtained from the leaves
of the Aloe Vera plant. Provides emolliency and moisturizing properties. Helps
promote healing of dry, damaged skin and hair.
• Avocado Oil (Persea Gratissima): Emollient rich in vitamins A, B, D, and
lecithin. Has moisturizing qualities comparable to any oil high in olein content.
• Cactus Flower (Cereus Grandiflorus): Moisturizes the hair, increasing elasticity,
luster and softness.
• Jojoba Seed (Simmondsia Chinensis): Naturally derived emollient from jojoba seed
extract with skin and hair conditioning properties
• Hydrolyzed Wheat Protein: A highly refined, natural protein derived from whole
wheat. Wheat protein improves body and shine while imparting a conditioned feel
to the hair.
• Hydrolyzed Soy Protein: A vegetable source protein that improves manageability,
body, gloss and texture of hair. Increases moisture retention, making hair more
healthy-looking and improves manageability and body.
b EXCELLENT® smoothing conditioner
• Argan oil: Adds nutrients, moisture, and shine to hair.
• Jojoba Seed oil: Naturally derived emollient from jojoba seed extract with skin
and hair conditioning properties.
• Vitamin E (Tocopherol): Natural antioxidant that protects hair from damage caused
by free radicals
b MIGHTY® conditioning treatment
• Vital Hair and Scalp Complex
• Keratin Amino Acids: The mixture of amino acids produced by hydrolyzing keratin.
A humectant and conditioner used to maintain the correct moisture balance,
improve manageability, and give body to the hair. Can actually penetrate the hair
cuticle for extra conditioning.
• Silk Amino Acids: A conditioning ingredient that provides ease of combing and
smoothness; provides control to the hair from application to completion of
styling.
KEY INGREDIENTS
b KIND® care spray
• Vital Hair and Scalp Complex
• Aloe Barbadensis Leaf Juice: A pure, natural ingredient obtained from the leaves
of the Aloe Vera plant. Provides emolliency and moisturizing properties. Helps
promote healing of dry, damaged skin and hair.
• Avocado Oil (Persea Gratissima): Emollient rich in vitamins A, B, D, and
lecithin. Has moisturizing qualities comparable to any oil high in olein content.
• Cactus Flower (Cereus Grandiflorus): Moisturizes the hair, increasing elasticity,
luster and softness.
• Jojoba Seed (Simmondsia Chinensis): Naturally derived emollient from jojoba seed
extract with skin and hair conditioning properties.
• Citric Acid: Organic acid that balances the pH in hair, leaving it feeling silky
and smooth
b MORE® building spray
• Vital Hair and Scalp Complex
• Cactus Flower (Cereus Grandiflorus): Moisturizes the hair, increasing elasticity,
luster and softness.
• Aloe Barbadensis Leaf Juice: A pure, natural ingredient obtained from the leaves
of the Aloe Vera plant. Provides emolliency and moisturizing properties. Helps
promote healing of dry, damaged skin and hair.
• Jojoba Seed (Simmondsia Chinensis): Naturally derived emollient from jojoba seed
extract with skin and hair conditioning properties
• Citric Acid: Organic acid that balances the pH in hair, leaving it feeling silky
and smooth.
• Hydrogenated castor oil: A naturally derived emulsifier which has good emollient
properties, and contributes to smooth texture
b MORE® building powder
• Silica Silylate: Adds volume, grip, and texture
b BOLD® texturizing spray
• Hydrogenated castor oil: A naturally derived emulsifier which has good emollient
properties, and contributes to smooth texture
• Cactus Flower (Cereus Grandiflorus): Moisturizes the hair, increasing elasticity,
luster and softness.
• Aloe Barbadensis Leaf Juice: A pure, natural ingredient obtained from the leaves
of the Aloe Vera plant. Provides emolliency and moisturizing properties. Helps
promote healing of dry, damaged skin and hair.
• Avocado Oil (Persea Gratissima): Emollient rich in vitamins A, B, D, and
lecithin. Has moisturizing qualities comparable to any oil high in olein content.
• Yucca Glauca Root Extract: A naturally derived extract from the Yucca plant. A
humectant that gives hair shine and softness.
• Jojoba Seed (Simmondsia Chinensis): Naturally derived emollient from jojoba seed
extract with skin and hair conditioning properties
• Indian Cress extract (Tropaeolum Majus): An extract from flowers of Indian
Watercress. Helps provide moisturizing properties to the skin and hair.
• Citric Acid: Organic acid that balances the pH in hair, leaving it feeling silky
and smooth.
KEY INGREDIENTS
b CLEVER® dressing cream
• Aloe Barbadensis Leaf Juice: A pure, natural ingredient obtained from the leaves
of the Aloe Vera plant. Provides emolliency and moisturizing properties. Helps
promote healing of dry, damaged skin and hair.
• Cactus Flower (Cereus Grandiflorus): Moisturizes the hair, increasing elasticity,
luster and softness.
• Jojoba Seed (Simmondsia Chinensis): Naturally derived emollient from jojoba seed
extract with skin and hair conditioning properties.
b TENACIOUS® design fix
• Beeswax: Secreted by honeybees, promotes creamy texture and easy application.
• Castor Oil: Derived from the castor bean, restores the health of hair that has
suffered damage through the use of chemical dyes or overuse of hair dryers, and
adds thickness and body to hair.
b DARING® moulding putty
• Beeswax: Secreted by honeybees, promotes creamy texture and easy application
• Castor Oil: Derived from the castor bean, restores the health of hair that has
suffered damage through the use of chemical dyes or overuse of hair dryers, and
adds thickness and body to hair.
• Cactus Flower (Cereus Grandiflorus): Moisturizes the hair, increasing elasticity,
luster and softness.
• Aloe Barbadensis Leaf Juice: A pure, natural ingredient obtained from the leaves
of the Aloe Vera plant. Provides emolliency and moisturizing properties. Helps
promote healing of dry, damaged skin and hair.
• Jojoba Seed (Simmondsia Chinensis): Naturally derived emollient from jojoba seed
extract with skin and hair conditioning properties.
b SMOOTH™ straightening gel
• Aloe Barbadensis Leaf Juice: A pure, natural ingredient obtained from the leaves
of the Aloe Vera plant. Provides emolliency and moisturizing properties. Helps
promote healing of dry, damaged skin and hair.
• Cactus Flower (Cereus Grandiflorus): Moisturizes the hair, increasing elasticity,
luster and softness.
• Jojoba Seed (Simmondsia Chinensis): Naturally derived emollient from jojoba seed
extract with skin and hair conditioning properties.
b ARTISTIC® creative foam
• Aloe Barbadensis Leaf Juice: A pure, natural ingredient obtained from the leaves
of the Aloe Vera plant. Provides emolliency and moisturizing properties. Helps
promote healing of dry, damaged skin and hair.
• Pro-vitamin B5: Absorbs quickly by hair to provide moisture control regardless of
atmospheric conditions.
• Castor Oil: Derived from the castor bean, restores the health of hair that has
suffered damage through the use of chemical dyes or overuse of hair dryers, and
adds thickness and body to hair.
KEY INGREDIENTS
b EXCELLENT® oil treatment
• Argan oil: Adds nutrients, moisture, and shine to hair.
• Jojoba Seed oil: Naturally derived emollient from jojoba seed extract
with skin and hair conditioning properties.
• Vitamin E (Tocopherol): Naturally occurring antioxidant from vegetable
b EXCELLENT® shine mist
• Vitamin E (Tocopherol): Naturally occurring antioxidant from vegetable
oil.
b CONFIDENT® styling spray
• Aloe Barbadensis Leaf Juice: A pure, natural ingredient obtained from the leaves
of the Aloe Vera plant. Provides emolliency and moisturizing properties. Helps
promote healing of dry, damaged skin and hair.
• Cactus Flower (Cereus Grandiflorus): Moisturizes the hair, increasing elasticity,
luster and softness.
• Jojoba Seed (Simmondsia Chinensis): Naturally derived emollient from jojoba seed
extract with skin and hair conditioning properties.
• Hydrolyzed Wheat Protein: A highly refined, natural protein derived from whole
wheat. Wheat protein improves body and shine while imparting a conditioned feel
to the hair.
b PROUD® holding spray
• Panthenol: A vitamin B-complex group that enhances the appearance and feel of
hair by increasing hair body, suppleness, and sheen. It is also absorbed quickly
by hair and improves the texture of hair that has been damaged physically or by
chemical treatment.
BennieFactor Mojo - Recipe for Serious Style!
WHAT YOU NEED: b MORE® building spray, b BOLD® texturizing spray, b TENACIOUS® design fix
WHAT YOU’LL GET: Scarlett Johansson’s tossled style!
On damp hair, apply b MORE® building spray from scalp to ends, then apply 8
sprays of b BOLD® texturizing spray throughout hair for control and shine. For
added texture, run a half of a blueberry-size amount of b TENACIOUS® design fix
through ends of the hair.
Begin to blow hair dry, using fingers to hold hair close to the head. When hair
is 80% dry, take vertical sections of hair and twist them with your fingers, once
twisted, blow each section downward to create texture. Once hair is dry, run a flat
iron over a few twisted sections around your face to lock in the style.
To complete the style, use your fingertips to apply a tiny bit of b TENACIOUS®
design fix through the ends of the hair, using a twisting motion.
WHAT YOU NEED: b MORE® building spray, b ARTISTIC® creative foam, b PROUD® holding spray
WHAT YOU’LL GET: AnnaLynne McCord’s wild curls!
To enhance your natural curls, apply 15-20 pumps of b MORE® building spray all
over the hair. Now apply 4 pumps of b ARTISTIC® creative foam and rack your
fingers through your hair. Piece curls around your face and twist curls together as
you scrunch your hair.
Use a diffuser when blow-drying your hair (keeping your hands out of it as much as
possible). Once the hair is dry, use fingers to shake out curls. Then, spray
b PROUD® holding spray all over for flexible hold. Touch up with a medium/small
curling iron for extra definition.
WHAT YOU NEED: b BOLD® texturizing spray, b TENACIOUS® design fix
WHAT YOU’LL GET: Halle Berry’s classy spikes!
On damp hair apply 5-10 sprays of b BOLD® texturizing spray all over. Then,
apply a pea-size amount of b TENACIOUS® design fix through the ends of the
hair for added texture. Dry hair using fingers to create a messy look.
Once dry, apply another pea-size amount of b TENACIOUS® design fix all over
and use your fingertips to twist and pull hair in different directions, letting some
pieces stand up and some fall forward.
WHAT YOU NEED: b BOLD® texturizing spray, b DARING® moulding putty, b EXCELLENT® shine mist,
b CONFIDENT® styling spray
WHAT YOU’LL GET: Carey Mulligan’s sleek and smooth style!
Spray b BOLD® texturizing spray on damp hair from scalp to ends to create shine
and control. Blow-dry the hair keeping it as close to the head as possible.
Once dry, apply a pea-size amount of b DARING® moulding putty in your palm
along with 2 sprays of b EXCELLENT® shine mist. Rub hands together to mix
products, then apply to the midsection through the ends of the hair.
Section the hair off and flat iron each section towards the nose to create a chic look for
shorter hair. Once finished, apply b CONFIDENT® styling spray all over for a flexible
hold.