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FMCG case study of Mobilengine
“Sales administration is quicker and
more effective with Mobilengine.”
CHALLENGE
Salesmen of companies in FMCG
sector spend 30% of their work
time with paperwork. Even so
managers do not get enough
information about filed work. It is
a loss of resources. Companies
need a professional solution for
managing and monitoring sales
processes that includes:
Increase field worker efficiency
shop visit,
Get more transparency over field
merchandising,
distribution (orders of products
or POS material supply),
Provide better service level
Project a more professional image
price and competition
monitoring.
Henkel Adhesive Technologies is worldwide market leader of
residential, crafts and
industrial adhesives.
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Avoid software and investment
ViledA is a leading
international brand of
household products.
3M is a worldwide
manufacturer of innovative FMCG products.
Partner in Pet
Food is a leader in
private label pet food.
Mobilengine Ltd. 745 Atlantic Avenue, Boston, MA 02111, United States
+1 617 830 1747 toll free: 855 877 5420 I [email protected] I www.mobilengine.com
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FMCG case study of Mobilengine
Mobile forms
SoLUTioN AbSTrACT
Mobilengine has a complete solution for
these companies to make sales administration processes more effective, comfortable
and fluent. Salesmen only need a smartphone. All paper based forms are converted
into Mobilengine mobile forms.
Mobilengine suits all the requirements
and the whole sales process is supported
by the sales mobile forms.
Mobilengine forms and reports are always
personalized for the customers.
BackOffice
Results
More shop visits due to faster
administration.
More information about time
spent in shops.
Quick information on out of
stock situations in stores.
REPORT
Exact distribution numbers
for entire product range.
Detailed background information
about the shops for the fieldsalesman (distribution, revenue,
contact, POS material distribution).
The flow of sales information
is prompt and more precise.
Mobilengine enables field sales
processes to become faster and
more effective.
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Mobilengine Ltd.745 Atlantic Avenue, Boston, MA 02111, United States
+1 617 830 1747 toll free: 855 877 5420 I [email protected] I www.mobilengine.com
2 0 1 5
FMCG case study of Mobilengine
Solution detail
Salesmen who do shop visits are fully supported by Mobilengine solution: they only need
their smart phones to do all the administration tasks they are required to. No need for
bundles of papers and there is no additional documentation.
Salesmen have 3 mobile forms when signing into Mobilengine:
“Shop Enter”, “Sales visit” and “Tour plan”.
Salesmen start every shop visit with a simple “Shop Enter” mobile form. They can either
follow their tour plans or can do ad hoc shop visits. Time stamp attached to ”Shop Enter”
form shows the beginning of the shop visit.
Salesmen record their work plans for the next week by using “Tour Plan” mobile form.
Solution in detail
t
During the visit “Sales Visit” mobile form is filled out to document distribution, product and
display supply, price and competitor monitoring, or to record an order. Salesmen can take
photos to record stock status and signature control is also available to sign an order.
When submitting ”Sales Visit” mobile form time stamp is recorded to indicate the end of
the visit. The difference between the time stamps attached to ”Shop Enter” and ”Sales Visit”
forms shows time spent in each shop.
The salesman selects
the shop visited and detailed
information related to the
shop appears on the screen.
3
Panel appearing when
clicking on „Order?” records
details of the order.
Panel appearing when
clicking on „Display needed?” records the details of
display demand.
Mobilengine Ltd. 745 Atlantic Avenue, Boston, MA 02111, United States
+1 617 830 1747 toll free: 855 877 5420 I [email protected] I www.mobilengine.com
2 0 1 5
FMCG case study of Mobilengine
Solution in detail
ts
All data gathered by the salesmen is sent to the backoffice. Incoming data is displayed
in raw (crossatbs), map and calendar view. Filtering options are also available (e.g. user,
time interval, form) to focus on a certain group of information.
In the backoffice data are also processed. Unique reports are generated according to
the customer’s needs: photo reports, user activity reports, shop visit reports are provided.
Reports may contain all data recorded in forms, and custom functions and layouts are
implemented.
Reports can be generated immediately, or periodically (daily, weekly, monthly, etc.).
BackOffice
REPORT
ne
Mobilengine runs on two operating systems: Android and iOS.
Mobilengine runs on all key smartphones.
Mobilengine automates field work and makes it paperless, thereby boosting efficiency and
management transparency for activities that take place outside the office such as
logistics, maintenance, sales, engineering, etc.
Mobilengine requires no coding for new customers. Telecom partners can resell without software
development needs. Fully customised mobile forms and back-office management reports are
developed within 1-2 weeks without the need for new coding.
Mobilengine’s cloud solution requires no investment by the customer, only a monthly subscription fee.
Mobilengine serves over 1,000 customers and has impressive references from companies in
different industries such as Waberer’s International, Telenor, T-Com, Henkel, Freudenberg,
Shell, MOL Group, OTP Bank, Siemens, Volvo and 3M.
Mobilengine is resold by T-Systems Hungary, Vodafone Hungary and T-Mobile Poland
which also became also a strategic Mobilengine partner.
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Mobilengine Ltd. 745 Atlantic Avenue, Boston, MA 02111, United States
+1 617 830 1747 toll free: 855 877 5420 I [email protected] I www.mobilengine.com