1. business and industrial
2. advertising and marketing
3. advertising

2015-2016 MEDIA KIT
modern-counsel.com
OUR MISSION
To be your partner in business
Modern Counsel is a network of today’s most influential
in-house attorneys. We offer insight into every facet of
legal leaders’ professional lives by telling their stories—
from department structure and team management to
intellectual property and emerging technology. With
engaging editorial, we bring in-house counsel across
industries together to share their stories, learn from
each other, and connect.
Modern Counsel is an opportunity for you to become
part of the larger in-house community by discussing
your work from your perspective. By sharing your team’s
success, our goal is to create a space for legal leaders
to discuss and learn as we all navigate an increasingly
complex business environment.
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Interested in Modern Counsel? Contact Philip Taylor, Director, [email protected] MODERN-COUNSEL.COM
OUR READERSHIP
Your peers
Modern Counsel’s readers are your peers. They come
from a range of industries and businesses of various
sizes. They are subject-matter experts and generalists
who, collectively, offer a holistic perspective on the
demands, daily life, and dexterity of corporate law.
Most of our readers are general counsel, but they
are joined by their deputy, associate, and assistant
general counsel colleagues, as well as corporate counsel,
chief legal officers, and outside counsel among others.
This diversity helps us explore the complexity of the
corporate legal function on the ground and at the
macro level.
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Interested in Modern Counsel? Contact Philip Taylor, Director, [email protected] MODERN-COUNSEL.COM
OUR CLIENTS
LITIGATION
LITIGATION
IMPLEMENT
IMPLEMENT
IMPLEMENT
IMPLEMENT
Your Network
Attorneys from companies big and small have
shared their stories on the pages of Modern Counsel.
Each issue comprises a variety of perspectives from
counsel in an array of industries, from finance and
health care to technology and travel.
THE
THE
BIGGEST
BIGGEST
WIN
WIN
SOME OF OUR FEATURED CLIENTS:
Defense
Raytheon
Northrop Grumman
Oil & Gas
Apache Corporation
PanAtlantic
Finance
Citigroup
American Express
UBS United States
GE Capital
Capital One
Pharmaceuticals
Bristol-Myers Squibb
AstraZeneca
Teva Pharmaceutical
Foods/Beverages
Anheuser-Busch InBev
MillerCoors
US Foods
Yum! Brands
Health Care
Johnson & Johnson
GE Healthcare
Aetna
Manufacturing
Western Digital
Essilor
Medline Industries
Yazaki North America
Boston Scientific
Agilent Technologies
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DavidDavid
Flattum
Flattum
and his
and
team
his team
at PIMCO
at PIMCO
corralled
corralled
22 financial
22 financial
institutions
institutions
to take
to take
on Bank
on Bank
of America
of America
following
following
the 2008
the 2008
financial
financial
crisis,crisis,
resulting
resulting
in anin an
$8.5 billion
$8.5 billion
settlement.
settlement.
Here’s
Here’s
how he
how
did
heit.did it.
Retail
Target
Nike
Staples
Levi Strauss & Co.
By Julie Schaeff
By Julie
er Schaeffer
42
MODERN
42COUNSEL
MODERNJAN/FEB/MAR
COUNSEL 2015
JAN/FEB/MAR 2015
photos: PIMCO
photos: PIMCO
JAN/FEB/MAR 2015
JAN/FEB/MAR
MODERN-COUNSEL.COM
2015 MODERN-COUNSEL.COM
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Sports
New York Yankees
Cleveland Cavaliers
Buffalo Bills
Technology
Lenovo
DISH Network
Synnex
First Data
Telecommunications
Comcast
Frontier Communications
Interested in Modern Counsel? Contact Philip Taylor, Director, [email protected] MODERN-COUNSEL.COM
OUR ADVERTISERS
Your Message
Modern Counsel provides an exclusive, and targeted
platform that connects those working successfully
within corporate law. Whether your marketing
initiatives are towards business development,
recruiting, or to simply amplify your message, our
print and digital media platforms set to stage for you
to directly reach your audience.
AUDIENCE BREAKDOWN
In each issue, you can expect to connect with legal leaders from the following industries:
Manufacturing
Retail
Technology
SOME OF OUR FEATURED ADVERTISERS:
Greenberg Traurig
Mayer Brown
Covington & Burling
Hogan Lovells
Kirkland & Ellis
Debevoise & Plimpton LLP
Lowenstein Sandler
Kutak Rock
Kasowitz Benson Torres & Friedman
Shearman & Sterling
Sidley Austin
Pierce Atwood
Sheppard Mullin
Dechert
O’Melveny & Myers
Ropes & Gray
Quarles & Brady
Jones Day
Boies, Schiller & Flexner
Locke Lord
McKenna Long & Aldridge
Winston & Strawn
Davis Polk
Weil, Gotshal & Manges
Health Care
Finance
Pharmaceuticals
Other
Sports
Foods/Beverages
Insurance
Oil & Gas
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Telecommunications
Interested in Modern Counsel? Contact Philip Taylor, Director, [email protected] MODERN-COUNSEL.COM
PRINT AD RATES
DIGITAL AD RATES
IPAD
$4,500 (1X)
Full-screen advertisements* appear
adjacent to the feature in the iPad
edition of Modern Counsel (available
through the Apple App Store).
2-PAGE SPREAD
FULL PAGE
2/3 PAGE
1/3 PAGE
1X
$15,640
$9,935
$7,710
$5,540
2X
$14,076
$8,942
$6,939
$4,986
4X
$13,294
$8,445
$6,554
$4,709
6X
$12,512
$6,948
$6,168
$4,432
Advertisements must be designed in vertical format
with a maximum height of 2048px and saved as a highresolution PDF. Vertical dimensions beyond 2048px
will require scrolling.
E-NEWSLETTER $1,500 (1 MONTH)
Banner advertisements appear alongside
the monthly e-Newsletter sent to Modern
Counsel subscribers.
Advertisements must be designed in a horizontal
format and saved as a .jpeg, .png, or .gif.
WEBSITE
$1,500 (3 MONTHS)
$3,750 (UNLIMITED)
1X
INSIDE
FRONT COVER
INSIDE
BACK COVER
BACK COVER
$14,317
$20,332
$12,738
$18,204
ADVERTISING SIZES
Print Advertisement
Bleed
Bleed Trim
Non-bleed
Spread
16.25” x 11.25”
16” x 11”
N/A
Full Page/Cover
8.25” x 11.25”
8” x 11”
N/A
2/3 Page N/A
N/A
4.775” x 10.2”
1/3 PageN/AN/A2.3” x 10.2”
Keep safety 3/8” from bleed, 1/4” from trim
Digital Advertisement
iPad
e-Newsletter
Website
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Advertisements must be designed in a vertical format
and saved as a .jpeg, .png, or .gif.
INSIDE
FRONT COVER
(DOUBLE PG)
Size
1536 x 2048px
580 x 195px
160 x 600px
DEADLINES
ISSUE 1
RESERVATIONS
MATERIALS
PRINT JULY 17, 2015
DIGITAL NOVEMBER 27, 2015
JULY 24, 2015
DECEMBER 4, 2015
ISSUE 2
MATERIALS
RESERVATIONS
PRINT OCTOBER 9, 2015
DIGITAL FEBRUARY 26, 2016
OCTOBER 16, 2015
MARCH 4, 2016
ISSUE 3
MATERIALS
RESERVATIONS
PRINT JANUARY 22, 2016
DIGITAL MAY 27, 2016
JANUARY 29, 2016
JUNE 3, 2016
ISSUE 4
MATERIALS
RESERVATIONS
PRINT APRIL 8, 2016
DIGITAL AUGUST 26, 2016
APRIL 15, 2016
SEPTEMBER 2, 2016
Interested in Modern Counsel? Contact Philip Taylor, Director, [email protected] MODERN-COUNSEL.COM
AD SPECIFICATIONS
DIGITAL AD REQUIREMENTS
Digital File & Contract Proof: Must be clearly indicated as to Issue, Publication, and
Advertiser.
DIGITAL AD NOTES
Website and e-Newsletter ads must be saved
as .jpg, .png, or .gif files.
PRINT/IPAD FILE FORMAT
The only file format supported by Modern
Counsel is a press-ready .pdf. We will NOT
accept any native application files such as
InDesign, Quark, or Illustrator. Materials
should be supplied on a Macintosh-formatted
CD-ROM or DVD-ROM. Materials should
comply with SWOP standards.
PRINT AD NOTES FOR BLEED SPECS
Keep safety 3/8” from bleed, 1/4” from trim.
Modern Counsel is sheetfed offset, perfect
bound. Publication trim size: 8” x 11”.
PREFERRED COLOR GUIDANCE
Please provide Kodak Approval, CREO
Spectrum, or iris digital proofs for color guidance on press. The supplied color guidance
must meet all SWOP specifications and must
include a 6mm 5%, 25%, 75% and 100% CMYK
patch strip for quality control. All proofs are
to be pulled on publication grade stock. A
set of two laser proofs (paginated) including
the crop marks must be sent with materials.
On bleed ads and undersized non-bleed ads,
provide separate ruled position proof showing trim.
FILE STORAGE
Digital files will be stored for a period of 3
months, after which they will be destroyed
unless written instructions are received to
return them.
PRODUCTION CONTACT /MATERIALS
All advertising materials, questions regarding
materials and extensions, and related matters
should be directed to:
Cheyenne Eiswald
Client Services Director
825 W. Chicago Ave
Chicago, IL 60642
[email protected]
SENDING ADS VIA FTP
Artwork may be sent to our FTP address.
You will need to use an FTP program, such
as Transmit (www.panic.com) to send us your
ad via FTP. You will also need the following
login information:
server: www.guerrerohowe.com
username: uploads
password: 531256
Questions? Call 312.447.2399
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Interested in Modern Counsel? Contact Philip Taylor, Director, [email protected] MODERN-COUNSEL.COM
TERMS AND CONDITIONS
A. All advertising placements with Modern Counsel Magazine
(“Modern Counsel”) are subject to and governed by these
terms and conditions. Modern Counsel reserves the right at
its absolute discretion, and at any time, to cancel any advertising order or reject any advertisement, whether or not the
same has already been acknowledged and/or previously
published. In the event of such cancellation or rejection by
Modern Counsel, advertising already run shall be paid for at
the rate that would apply if the entire order were published.
In the event of Advertiser’s or its Agency’s cancellation of
any portion of any advertising order not in compliance with
the terms hereof or failure to have published the specified
number of advertisements, or if at any time Modern Counsel in its reasonable judgment determines that Advertiser is
not likely to publish the total amount of advertising specified
in the applicable advertising order, any rate discount will be
retroactively nullified and result in a short-rate. In such event,
Advertiser and/or Agency must pay Modern Counsel the
short-rate (which is the difference between the rate charged
on the contracted frequency and the higher rate based on
the reduced frequency of advertisements actually published)
within 30 days of invoice therefore and Advertiser will thereafter pay for advertising based on the standard advertising
rates of Modern Counsel as set forth in the then current media kit. Any merchandising program executed by Modern
Counsel in reliance on advertising that is cancelled will be
paid for by Advertiser at the fair market rate for such program
(including all costs and expenses incurred by Modern Counsel).
B. Advertising orders that contain rates that vary from the
standard rates of Modern Counsel shall not be binding on
Modern Counsel unless approved in writing by an authorized
officer of Modern Counsel. In the event any non-standard
rates are not approved in writing by an authorized officer of
Modern Counsel, the standard rates shall apply to such order
at the discretion of Modern Counsel.
C. Advertisements that simulate editorial content must be
clearly defined and labeled “ADVERTISEMENT” and Modern
Counsel may, in its discretion, so label such copy.
D. Orders for advertising containing restrictions or specifying
positions, facings, editorial adjacencies or other requirements may be accepted and inserted, but such restrictions
or specifications are at Modern Counsel’s sole discretion.
E. In no event shall Modern Counsel’s liability with respect to
any order exceed the total amount paid to Modern Counsel
for such order, including any liability resulting from the errors
or omissions of Modern Counsel. In no event shall Modern
7
Counsel be liable for special, incidental, consequential or
punitive damages.
F. The following items apply to furnished inserts: (1) an accurate
facsimile or electronic version of any furnished insert must
be submitted to Modern Counsel for review on or prior to
the dates established by Modern Counsel for the applicable
publication; (2) Modern Counsel is not responsible for errors
or omissions in, or the production quality of, furnished inserts;
and (3) Advertiser and/or Agency shall be responsible for any
additional costs or expenses incurred by Modern Counsel
arising out of Advertiser’s and/or Agency’s failure to deliver
furnished inserts pursuant to Modern Counsel’s specifications or time requirements.
G. Advertiser and/or Agency shall remain liable for the full advertising rate in each of the following instances: (1) Modern
Counsel is unable to publish an advertisement as a result of
Advertiser’s and/or Agency’s failure to comply with Modern
Counsel’s specifications or time requirements (in which case,
Modern Counsel shall not be required to run any generic
or other advertisement); (2) the failure of Advertiser and/or
Agency to cancel the applicable order in accordance with
the cancellation requirements contained herein (in which
case, Modern Counsel shall not be required to run any generic or other advertisement); and (3) the cancellation or termination of the applicable feature story.
H. All matters with respect to any advertising order will be governed by the laws of the State of Illinois applicable to contracts to be performed entirely therein. Any action brought
by Advertiser or Agency against Modern Counsel must be
brought in the state or federal courts in Chicago, Illinois; the
parties hereby consent to the jurisdiction of such courts.
I. Advertiser and its Agency, if there be one, each represent
that any advertising (including product samples) submitted to
Modern Counsel complies with all applicable laws and regulations and does not violate the rights of, and is not harmful
to, any person, corporation or other entity. As part of the consideration to induce Modern Counsel to publish such advertisement, Advertiser and its Agency, if there be one, each
agrees jointly and severally to indemnify and save harmless
Modern Counsel, and its employees, owners and representatives, against all liability, loss, damage, and expense of any
nature, including attorneys’ fees and court costs, arising out
of any actual or potential claims for libel, invasion of privacy,
copyright or trademark infringement and/or any other actual
or potential claims or suits that may arise out of the copying,
printing, publishing, distribution or transmission of such advertisement.
J. In the event an order is placed by an Agency on behalf of
Advertiser, such Agency warrants and represents that it has
full right and authority to place such order on behalf of Advertiser and that all legal obligations arising out of the placement of the advertisement will be binding on both Advertiser
and Agency.
K. Advertiser and its Agency, if there be one, agree to be jointly
and severally liable for the payment of all amounts charged
by Modern Counsel for each advertisement. Advertiser authorizes Modern Counsel, at its election, to tender any invoice to Agency, and such tender shall constitute due notice
to Advertiser of the invoice and such manner of billing shall
in no way impair or limit the joint and several liability of Advertiser and Agency. Payment by Advertiser to Agency shall
not discharge Advertiser’s liability to Modern Counsel. The
rights of Modern Counsel shall in no way be affected by any
dispute or claim between Advertiser and Agency.
L. Advertiser or Agency may not use any advertising space
either directly or indirectly for any business, organization,
enterprise, product, or service other than that for which the
advertising space is provided by Modern Counsel, nor may
Advertiser or Agency authorize any others to use any advertising space in such manner.
M. An advertising order may be cancelled by Advertiser or
Agency providing written notice of such cancellation to Modern Counsel no later than the 3rd day after the contract date,
which shall be the earlier of the date of the applicable advertising contract or the date the applicable insertion order
is received by Modern Counsel. In the event of any order
cancellation, Advertiser and Agency shall remain liable for
the full advertising rate (except as otherwise provided herein)
and shall reimburse Modern Counsel for the cost of any work
performed or materials purchased on behalf of Advertiser,
including the cost of services, paper and/or printing.
N. Advertiser and/or Agency agrees to reimburse Modern
Counsel for its attorneys’ fees and costs in collecting any
unpaid amounts for any advertisement order.
O. Advertiser and Agency agree that any advertisements published may, at Modern Counsel’s sole option, be included in
all forms of media, whether now in existence or hereafter
developed, in which the article, feature, issue or other writing
(regardless of the form of such media) containing the advertisement is published, reproduced, distributed, displayed,
performed, or transmitted, in whole or in part; provided, however, Modern Counsel shall not be required to include (1) any
advertisement originally published in one form of media in
any other form of media regardless of any additional publication, reproduction, distribution, display, performance or
transmission of the original article, feature, title, issue or other writing containing or otherwise related to such advertisement, or (2) any advertisement originally published with or in
connection with any article, feature, issue or other writing in
any additional publication, reproduction, distribution, display,
performance or transmission of such article, feature, issue or
other writing. The copyright in any advertisement created
by Modern Counsel is owned by Modern Counsel, and may
not be otherwise used by Advertiser or third parties without
Modern Counsel’s prior written consent.
P. Except for rates agreed to in writing by Advertiser and Modern Counsel, advertising rates and units of space for each
order shall be at the standard rates set forth in the media
kit on the date the applicable insertion order is received by
Modern Counsel.
Q. Any Agency commissions are the sole obligation and liability
of the applicable Advertiser.
R. Terms of sale: Payment is due by the earlier of (1) the listed
due date in the applicable advertising contract for the particular advertisement and (2) 45 days from the date of the
applicable advertising contract. Notwithstanding anything to
the contrary contained herein or the applicable advertising
contract, in the event full payment is not received by Modern
Counsel on or prior to the due date as provided in this subsection, the advertising rates for the applicable contract and
advertisements shall increase to the standard rates set forth
in the then current media kit and full payment of such amount
shall be immediately due and owing; provided, however, in
the event the advertising rates for the applicable advertising
contract and advertisements are already based on the standard rates set forth in the then current media kit, interest will
be charged on the outstanding balance at 2.0% per month.
S. Modern Counsel has not made any representations to Advertiser or Agency that are not contained herein. No addition
or alteration to these terms and conditions shall be valid or
enforceable unless expressly agreed to in writing by Modern
Counsel. Unless expressly agreed to in writing by Modern
Counsel, no other terms or conditions in contracts, orders,
copy, instruction, or other documents furnished by or on behalf of Advertiser or Agency (regardless of when received by
Modern Counsel) will be binding on Modern Counsel.
Interested in Modern Counsel? Contact Philip Taylor, Director, [email protected] MODERN-COUNSEL.COM