1. business and industrial
2. advertising and marketing
3. advertising

.ch
Onlineratecard 2015
As of October 2014. Subject to change.
www.annabelle.ch
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ANNABELLE.CH – MACHT SIE ZUM THEMA
«Inspired by women’s real life, annabelle picks out the social, political and cultural subjects that are close to their
hearts. We have been providing stimulating, inspirational reading with a Helvetian touch for 77 years!»
annabelle.ch is the online supplement to the printed version. In direct communication with its readers, the
magazine delivers daily updates with exciting stories and news, helpful tips and special reader offers.
SECTIONS
At present, www.annabelle.ch features 10 sections and a number of sub-sections.
CONTENT
Daily Updates &
Newsletter
www.annabelle.ch
www.mytamedia.ch/annabelle
Blogs & Forums
Offers &
Competitions
Shopping
& Services
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USER-PROFILE
(Source: Net-Metrix-Profile 2014-1)
Sex
Place of residence –town/country
Age Groups
Educational
background
Gross household income
Source: Net-metrix profile 2014-2
USAGE DATA
(Source: Net-Metrix-Audit; yearly average of months 12/2013-12/2014)
Year
Page Impressions
Visits
Unique Clients
Valutes per
2013 2014
1‘055‘360
262‘557
147‘615
December 13 –
December 14
www.annabelle.ch
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FORMATS AND PRICES
* Gross excl. VAT
Advertising
Formats
Size in
pixels
Weight in
KB
CPM in
CHF*
Run of Site
CPM in CHF*
Home/Sections
Maxiboard
994 x 118
60
100.00
110.00
Leaderboard
728 x 90
40
80.00
90.00
Wideboard
994 x
250
80
120.00
130.00
Skyscraper
160 x
600
40
80.00
90.00
Halfpage Ad
300 x
600
60
100.00
110.00
Monster
Skyscraper
245 x
770
60
100.00
110.00
Rectangle
300 x
250
40
80.00
90.00
Sitebar TV-Ad
Videowidth:
from 720
pixel,
Videolength: 30
– 60 sec.
140.00
150.00
www.annabelle.ch
www.mytamedia.ch/annabelle
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FORMATS AND PRICES
* Gross excl. VAT
Advertising
Formats
Size in
pixels
Weight
in KB
CPM in
CHF*
Run of Site
CPM in CHF*
Home/Sections
Monsterboard
640 x 400
90
80.00
90.00
Wallpaper XL
994 x 118 /
160 x 600
(Sky
unten)
80
140.00
150.00
Layer Ad
(Floating Ad)
400 x 400
70
160.00
n.a.
Interstitial
980 x 600
150
220.00
n.a.
Examples
Sucharge for expandable Ads: CHF 20.00 on CPM
** Regular CPM rates apply to external streaming
DISCOUNTS, TERMS & CONDITIONS
Swiss franc accounts (gross)
annabelle.ch & femina.ch are cumulative. Pool bookings will receive a 20% discount if the form of advertising
and the advertising period are identical. For details, see Pool-Féminin (page 8).
Online and Print are not cumulative.
CHF 10'000.00
CHF 20'000.00
CHF 35'000.00
CHF 60'000.00
5%
9%
13%
18%
CHF 100'000.00
CHF 160'000.00
CHF 250'000.00
22%
25%
28%
Agency commission: 5%
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SPECIAL ADVERTISING FORMATS
Raffles and competitions
Online competitions are advertising promotions that are subject to a fee. The «competition» section was launched for promotional
purposes. Winners are made available to the customer (e.g. p.8).
Text:
800 characters with spaces. Competition entry forms will be provided. (Please send the text as a Word document).
Title up to 60 characters.
Pictures:
1 picture, size 900x600 pixels, 300 dpi
Costs:
CHF 1,000.00 per month
1 hour of production work is included in the price.
Advertorials (Teaser & article page)
The presentation of advertorials is similar to the «look & feel» of annabelle articles, generating a valuable image transfer and supporting
the credibility of the advertising message.
Advertorials consist of one article page and an editorial teaser on the homepage as well as a section start page (home) at the customer’s
option. The teaser is generated automatically using the article page’s first picture and first lines of text; the teaser links to the article page.
(content teaser: 100 characters).
Picture and text material will be processed by our ad management team upon its delivery. Advertorial may also include raffles,
competitions or voting. The respective entry forms can be integrated into the advertorial.
Text:
Pictures:
Cost:
max. 3,500 characters with spaces including title, lead and scrolling text. The text may also include links. (Please
send the text as a Word document)
Either 4 pictures at the top of the article page in the form of a photo gallery (format 900 x 600 pixels, 300 dpi) or 4
pictures in the text (format 430 pixels wide, height variable).
CHF 6,000.00 per month
1 hour of production work is included in the price. Additional work is allocated by CHF 150.-/hour.
Newsletter
Every Wednesday/ Thursday, approx. 20,000 subscribers receive our newsletter. In addition to the weekly newsletter, we also issue one
single-topic newsletter per month on Mondays. (e.g. p.8)
The following formats can be booked (cost per mailing):
Format in pixel
price
• Monsterboard
500 x 400
CHF 1‘500.00
• Leaderboard
728 x 90
CHF 750.00
• Rectangle
300 x 250
CHF 750.00
• Teaser*
CHF 750.00
*Teaser ads are designed like editorial articles and are generated automatically. Please send the text as a Word document.
Volume: 30 characters per title, 160 characters per content and 1 image, size 160 x 160 pixels.
Bargain buy of the week
The bargain buy of the week is presented on «home» with a «teaserbox».
Additionally on Wednesday/Thursday it appears in the newsletter with a teaser (e.g. p.10).
Term: 1 week on «Home» plus 1 ewsletter
Kosten: CHF 1‘500.00 (inkl. Newsletter-Teaser)
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SPECIAL ADVERTISING FORMATS
Branding Week
Branding on annabelle.ch is offered as "Branding Week" on the homepage and in all categories. The customers can choose from the
following advertising materials and background of the website (colour, picture, pattern). (Example p. 10)
Ad Form
• Leader- oder Maxiboard
• Skyscraper rechts
• Rectangle
• Monsterboard
• Background
Format in Pixel
728 x 90 oder 994 x 118
160 x 600
300 x 250
640 x 400
1720 x 1090
Weight max.
60 kb
40 kb
40 kb
90 kb
150 kb (jpg/gif)
Share of Voice (SoV)
• 100%
• 75%
• 50%
• 25%
Home
CHF 15’000
CHF 10’000
CHF 7’000
CHF 4’000
Section
CHF 10’000
CHF 7’000
CHF 4’000
CHF 2’000
Channel-Sponsoring (Details and prices on request)
“Channel sponsoring” involves the introduction of a new section dedicated exclusively to customer contents.
The “look & feel” is consistent with the presentation of annabelle contents. For reasons of transparency, the content partnership will be
identified as such.
The costs depend on the chosen channel, scope and time period.
Fashion-Forum (Details and prices on request)
Tips & Tricks by Alexandra Kruse
«Do you want to know whether animal prints will still be in fashion next season? Is it OK to buy an expensive handbag or should you
rather go on holidays? Ask our style expert and join the debate!»
The Fashion forum at annabelle.ch is becoming ever more popular. Alexandra Kruse is a style icon, not only in the eyes of the annabelle
readership.
Leadboard, maxiboard, skyscraper, rectangle and site background are exclusively available to the sponsor.
Blog-Sponsoring (Details and prices on request)
Sponsors are introduced as presenting partners (1) and may place exclusive banners (2). The background (3) is also available as a
branding element. The following Blogs can be chosen:
Beauty. Beauty editor Katrin Roth.
Fashion Daily. Fashion and lifestyle editorial staff.
Travel. Travels editor Stefanie Rigutto.
A Pozzibility. Photo editor Monica Pozzi.
Sex & Sensibility. Features editor Helene Aecherli.
Animalistic. Editor Martina Monti.
Gourmistas. Innovative recipes, bar and restaurant tips and other themes related to cooking
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MOBILE ADVERTISING
Tablet Banner (iPad: 264 dpi, jpg/gif)
Ad form
• Interstitial
• Sticky Footer Banner
max 300 KB
Format
1024 x 748 & 768 x 1004 Pixel
2048 x 200 Pixel
Price (in CPM):
CHF 220.00
CHF 130.00
Weight: max. 80 KB
The advertising appears as a desktop version on iPads (no e-papers, no apps).
POOL-FEMININ
annabelle.ch and femina.ch, the leading women’s websites in Switzerland, have joined forces to form the
PoolFéminin.
Pool bookings are subject to a 20% rebate for identical advertising formats and time periods. The minimum FCH percentage is 25%, RoS placement, no capping. The Pool offer does not apply to advertorials or newsletter
bookings.
Print and online sales may not be accumulated.
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TECHNICAL INFORMATION
Formats
GIF, JPEG, HTML, DHTML, FLASH, TAGinTAG, other layouts by mutual agreement.
The target address must be transferred dynamically (getURL) to enable our adserver to count the clicks on flash advertising
formats. JPG (recommended) or animated GIFF files with defined end positions can be used in the newsletter.
Submission & deadlines
Submission of advertising formats: [email protected]
Deadlines:
• Standard formats: 3 working days before launch
• Special advertising formats: 5 working days before launch
Diverses
We reserve the right to reject advertising formats due to technical or content-related reasons.
CPM (Cost per mille): gross price per 1’000 ad impressions.
RoS (Run of Site): ad is placed in all the sections.
Layer Ads (Floating Ad, Interstitial): a clearly visible «Close» button is mandatory. Max. duration 7 sec. Exceptions only
on special request.
Streaming Ads: generally managed externally. If not, no extra costs will be charged. Sound has to be turned off by default.
Exceptions only on special request.
Expandable Ad: Expanded only on mouseover and closed on mouseout, audioactivation only by click.
CONTACT
Sascha Müller
Michel Mariani
Advertising Manager, Zug
+41 (0)44 248 52 77
+41 (0) 79 509 34 90
sascha.mü[email protected]
Key Account Management
Agencies
+41 (0)44 248 40 26
+41 (0) 76 317 31 83
[email protected]
Danilo Crisetig
Katia Toletti
Account Manager Mittelland,
Innerschweiz, Tessin
+41 (0)44 248 45 92
+41 (0)79 215 21 18
[email protected]
Lisa Impoco
Account Manager
Zürich-Ost, Ostschweiz
+41 (0)44 248 52 68
+41 (0) 79 297 67 30
[email protected]
Account Manager Western
Switzerland
+41 (0)21 349 42 62
+41 (0) 78 911 63 88
[email protected]
Mickaël Bonenti
Key Account Manager F-CH
Telefon: +41(0)22 322 34 18
Mobile: +41(0)79 205 77 53
[email protected]
Linda Leuthold
Sales Support
Telefon +41 (0)44 248 52 71
[email protected]
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AD FORM PLACEMENT
Partly simulated with photoshop.
Advertorial (Teaser)
Advertorial (article page)
Newsletter (Leaderboard, Billboard, Rectangle, Teaser)
Bargain buy of the week
Raffles/ Competitions
Branding
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