national association of hispanic journalists
SPONSORSHIP
opportunities
TRAINING LEADERSHIP
DEVELOPMENT NETWORKING
NATIONAL & REGIONAL CONFERENCES
Anna Lopez-Buck Executive Director NAHJ
T h e
N at i o n a l
A s s o c i at i o n
o f
H i s p a n i c
Dear NAHJ Partner:
In 2015, NAHJ will host various programming and special events during
the Excellence in Journalism conference, September 18 - 20, in Orlando,
Florida and during four regional conferences throughout the year. The
regional conferences will be held in New York City, (March 28), Los
Angeles, (June 6), Austin, TX, (July 25), and Mexico City (October 17).
NAHJ is offering its corporate partners a myriad of educational, networking
and marketing opportunities to reach an influential audience. In return for your participation, NAHJ will
acknowledge your organization through valuable recognition packages including the program books
and pre-event marketing materials.
This year we have two goals in mind; first we plan to satisfy more than 1,500 journalists who will attend
our conferences and participate in extensive skills-building sessions and foster opportunities that enable
them to grow professionally. Our second goal is to provide our partners with the best possible avenue to
network and enhance the career opportunities of a growing Latino journalism community.
Enclosed are just some of the many ways you can partner with NAHJ in its important mission, through
its programming and activities. For more information on any of the sponsorship opportunities
offered this year, please contact me at [email protected].
T A B LE
J o u r n a l i s t s
OF
CO N T E N T S
Past Corporate Partners..........................................3
About NAHJ...........................................................4
Excellence in Journalism (EIJ) Conference 2015.....5
Sponsorship Opportunities.....................................5
Brand Exposure.......................................................6
Literature & Message Distribution..........................6
NAHJ Student Project.............................................7
Special Events ........................................................8
Advertising Exhibit/Recruiting ................................9
NAHJ Regional Conferences........................... 10-11
NAHJ Corporate Membership........................ 12-13
I want to thank you in advance for your support of our association and your commitment to
diversifying newsrooms across the country. I look forward to discussing a partnership that will
maximize your sponsorship efforts throughout the year with NAHJ.
Sincerely,
Anna M. Lopez-Buck
Executive Director
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2015 SPONSORSHIP OPPORTUNITIES
p a s t c o r p o r a t e p a r tn e r s
T i t l e S po n so r
Ne w sma ke r L e v e l S po n so r
F e at ure L e v e l S po n so r
E d i to r i a l L e v e l S po n so R
C o rr e spo n d e nt L e v e l S po n so r s
B e at L e v e l S po n so r s
S co o p L e ve l S po n so r s
S T RI NG ER L e v e l S po n so r
2015 SPONSORSHIP OPPORTUNITIES
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A B OU T N AH J
N AH J MISSIO N
The National Association of Hispanic Journalists
(NAHJ) is dedicated to the recognition and
professional advancement of Hispanics in the news
industry. Established in April 1984, NAHJ created
a national voice and unified vision for all Hispanic
journalists.
NAHJ is governed by an 18-member board of directors
that consists of executive officers and regional directors
who represent geographic areas of the United States
and the Caribbean. The national office is located in
Washington, D.C.
NAHJ has approximately 1,500 members, including
working journalists, journalism students, other
media-related professionals and journalism
educators.
N AH J ’ s G OALS
1. To organized and provide support for Hispanic
journalists.
2. To encourage and support the study and practices
of journalism and communications by Hispanics.
3. To promote accurate and fair treatment of
Hispanics by the news media.
4. To further employment opportunities and career
development for Hispanics in the news media.
5. To foster greater understanding of the unique
cultural identity, interests and concerns of
Hispanic journalists.
N AH J HIS TORY
The beginnings of the National Association of Hispanic Journalists (NAHJ) can be traced
back to a 1982 convention in San Diego. Organized by the California Chicano News
Media Association (CCNMA) and a few journalists from the rest of the country, the
convention attracted 300 participants. Hispanic journalists throughout the United States
had already started an informal professional network, meeting at seminars sponsored by
other industry groups, such as the American Society of Newspapers Editors. The need for
a formal national organization grouping all Latino journalists had reached full maturity by
the 1982 San Diego convention.
At the time, the largest organization of its type was the Los Angeles-based CCNMA.
Following the San Diego conference, CCNMA decided to take the leading role in building
the national group. The California association lent its executive director support and
resources to the emerging NAHJ. After obtaining 50,000 in seed money from the Freedom
Forum (then the Gannett Foundation), an organizing committee was formed. It included
15 men and women representing the Mexican-American, Cuban and Puerto Rican
communities, the three largest Hispanic sub-groups in the United States.
Displaying extraordinary energy and resolve, the organizing committee held meetings in
Miami, Denver, Chicago and New York, in order to promote the national group concept
and work out the details of the organization. After two years of arduous work, the
articles of incorporation for NAHJ were finally signed in February of 1984.
At first, NAHJ operated out of L A, but for three reasons, it became apparent that a
different venue was required. First, NAHJ needed to acquire a separate identity from
CNNMA. Second, California Latinos were and are majority Mexican-American, and that
did not accurately reflect the diversity of the Hispanic community. And finally, NAHJ had
to participate with other industry groups in common areas of interest. In 1985, NAHJ
established its headquarters in the National Press Building in Washington, D.C.
What originally started with 120 members burgeoned to 600 by the second year. Today,
there are more than 1,500 members nationwide.
Today, NAHJ is an organization with deep regional roots and a strong national presence.
An active network has been created linking Hispanic journalists regionally and across
the country. Programs and activities develop by the association are widely recognized as
groundbreaking and tremendously effective for our colleges. Most importantly, NAHJ is
still growing, both in memberships and activities. NAHJ policies and projects are geared to
foster the interest of Hispanics students in journalism.
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2015 SPONSORSHIP OPPORTUNITIES
September 18-20, 2015
WORLD CENTER MARRIOTT
Excellence in Journalism (EIJ) is a collaboration between NAHJ,
The Radio Television Digital News Association, (RTDNA) and The
Society of Professional Journalists (SPJ). Attracting more than 1,500
attendees, EIJ is the premiere annual conference for learning new
skills and honing existing ones in the journalism industry. Attendees
include news directors, news staff, freelance journalists, educators,
students and suppliers in radio, TV, online and print journalism.
P l at i n u m L e v e l [ $ 5 0 , 0 0 0 ]
• Eight complimentary registrations
• Quad Booth space (island) at the Journalism Expo trade show
• Sponsor logo printed on tote bag
• Pre- and Post-conference digital attendee list
• Full-page, 4-color ad in program
• Insertion of promotional items into tote bags
• Sponsorship acknowledgement in all printed material and website
Gold Level [$25,000]
• Six complimentary registrations
• Double Booth space at the Journalism Expo trade show
• Banner space in registration area
• Full-page, 4-color ad in the program
• Pre- and Post-conference digital attendee list
• Insertion of promotional items into tote bags
• Sponsorship acknowledgement in all printed material and website
2015 SPONSORSHIP OPPORTUNITIES
ORLANDO, FL
S i lv e r L e v e l [ $ 1 5 , 0 0 0 ]
• Four complimentary registrations
• Single Booth space at the Journalism Expo trade show
• Full-page, 4-color ad in the program
• Pre- and Post-conference digital attendee list
• Insertion of promotional items into tote bags
• Sponsorship acknowledgement in all printed material and website
B ro n z e L e v e l [ $ 1 0 , 0 0 0 ]
• Two complimentary registrations
• Half-page, 4-color ad in the program
• Insertion of promotional items into tote bags
• Sponsorship acknowledgement in all printed material and website
Pat ro n L e v e l [ $ 5 , 0 0 0 ]
• One complimentary registration
• Half-page, 4-color ad in the program
• Insertion of promotional items into tote bags
• Sponsorship acknowledgement in all printed material and website
Friend Level [$2,500]
• Recognition in program
• 15% discount on ad in the program
• Insertion of promotional items into tote bags
• Sponsorship acknowledgement in all printed material and website
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Brand Exposure
Tot e B ag s [ $ 2 0 , 0 0 0 ]
C h a r g i ng Stat i o n [ $ 1 5 , 0 0 0 ]
G e t S i lv e r l e v e l b e n e f i t s
Due date: Aug 3
Useful for years to come as they are carried into newsrooms, through
airports and all over the conference with your company logo.
Conference Wi-Fi [$15,000]
Due date: Aug 3
Charging Stations offer full branding of your company. Their capabilities are
strong for phones and other hand-held electronics. These stations will be
placed throughout the J-Expo floor and charge fast and will be highly utilized.
P h oto B o ot h [ $ 1 0 , 0 0 0 ]
G e t S i lv e r l e v e l b e n e f i t s
Due date: Aug 3
Sponsor the wireless Internet for all conference-goers. Wi-Fi is a necessity
for every journalist!
Mobile App [$15,000]
G e t S i lv e r l e v e l b e n e f i t s
Due date: July 1
Your company logo is the first thing attendees see each time they open the
conference’s mobile app. It contains everything from the daily schedule, to
speaker bios, to exhibitor information, restaurants, maps and more.
L a nya r d s [ $ 1 5 , 0 0 0 ]
G e t S i lv e r l e v e l b e n e f i t s
G e t B ro n z e l e v e l b e n e f i t s
G e t B ro n z e l e v e l b e n e f i t s
Due date: Aug 3
Conference attendees will feel like red carpet celebrities in your photo booth!
A photographer will be taking pictures and photos will be branded with your
company name/logo. Attendees will walk away with photos and great memories!
H ot e l K e y C a r d [ $ 1 0 , 0 0 0 ]
G e t B ro n z e l e v e l b e n e f i t s
Due date: Aug 3
Hotel room key cards with your company logo will be given to each
attendee for his/her guest room.
E v e nt Day i n f o [ $ 5 , 0 0 0 ]
Due date: Aug 3
Your company logo will be around every conference-goers neck for the
entire length of the conference.
G e t Pat ro n l e v e l b e n e f i t s
Due date: Aug 3
This handy schedule of events, with your ad on the back cover, is perfect
for tucking into a pocket or nametag holder.
E v e nt Day [ $ 3 , 5 0 0 ]
Live coverage of EIJ15’s social media presence. TV screens located around
the conference space provide a constant live feed of who said what on the
app’s activity feed, photos from attendees, upcoming events.
L i t e r at u r e & M e s s ag e D i s t r i b u t i o n
General Session Seat drop [$2,000]
Due date: Sept 1
Your message, and your logo, will be on the
seats for all attending the general session.
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Attendee Email Blast [$1,500]
Due date: Sept 1
Your message, and your logo, will be sent to all
those registered for the conference.
Tote Bag Insert [$1,000]
Due date: Sept 1
Your promotional item will be placed in the tote
bags that each attendee receives at the conference.
2015 SPONSORSHIP OPPORTUNITIES
AHuJ dE v
nt sP r&oSt
N AH J NSt
ee
nt
j eu
cdte nt P ro j e c t
NAHJ has developed a converged model for its long-time media training
project that features a team of students and media professionals working
in a newsroom setting and provides students with a great opportunity to
get hands-on training in daily journalism. The Latinoreporter.org website
will deliver constantly updated breaking news and content produced by the
Student Project, which will operate as a single newsroom. Twelve student
journalists will get front-end training in the skills needed to create and
distribute news and information in today’s changing environment.
2015 SPONSORSHIP OPPORTUNITIES
The students will focus on producing content for the interactive website,
but will also produce a 30 minute TV newscast and radio podcasts that
will stream on demand over the web. The project team will produce blogs,
videos, slide shows and deliver news via mobile and social networking
technologies, all while sharpening their journalistic skills.
($50,000 for sponsorship)
($25,000 for co-sponsorship)
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S p e c i a l E v e nt s
NAH J Awar d s G a l a a nd El G r an B aile [ $ 1 5 0 , 0 0 0 ]
G e t P l at i n u m l e v e l b e n e f i t s a n d m o r e
At this closing event, NAHJ will recognize their 2014 journalism awardees
and cap off a successful conference with a grand fiesta.
N AH J H a l l o f Fa m e L u n c h e o n [ $ 7 5 , 0 0 0 ]
G e t P l at i n u m l e v e l b e n e f i t s a n d m o r e
NAHJ will honor the newest inductee(s) to the NAHJ Hall of Fame.
N AH J P r e s i d e nt ’ s R e c e p t i o n [ $ 1 5 , 0 0 0 ]
G e t S i lv e r l e v e l b e n e f i t s
This exclusive, invitation-only gathering is hosted by NAHJ President
Mekahlo Medina, bringing together conference VIP’s and other
distinguished guests.
W e l c o m e R e c e p t i o n (Sold to CNN Newsource)
G e t P l at i n u m l e v e l b e n e f i t s
Opportunity to put your name front and center during the conference’s allimportant kick-off event.
RT D N A Pau l Wh ite Awa r d Rece ptio n [ $30,000]
Get Gold level benefits
SP J P r e s i d e nt ’ s In s ta l l at i o n B a n q u e t [ $ 1 0 , 0 0 0 ]
G e t B ro n z e l e v e l b e n e f i t s
The culminating conference event where inspiring words are spoken by
award-winning journalists who have gone above and beyond and as a
result, set the standard high for all those who strive every day to be a
better journalist.
N e t wo r k i ng E v e nt [ $ 1 0 , 0 0 0 ]
G e t B ro n z e l e v e l b e n e f i t s
A time to bring together all attendees for some appetizers, drinks and
fellowship.
M o r n i ng B r e a k [ $ 7 , 5 0 0 ]
G e t Pat ro n l e v e l b e n e f i t s
Each morning, every conference-goer is in search of their much-needed
caffeine fix. Be the one to provide it, as well as an opportunity to chat with
attendees as they stop by.
Afternoon Break [$7,500]
G e t Pat ro n l e v e l b e n e f i t s
Conference-goers are looking for a pick-me-up in the afternoon. Be
the one to supply them with a soda and a snack while you have an
opportunity for some one-on-one time.
RTNDA’s highest honor, the Paul White Award, recognizes lifetime
contributions to electronic journalism.
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2015 SPONSORSHIP OPPORTUNITIES
A d v e r t i s i ng
M o b i l e A p p P ro m ot e d P o s t [ $ 5 0 0 ]
P ro g r a m G u i d e
Due date: July 1
Ads are available in the guidebook that attendees will use on a regular
basis for all their conference needs.
Full page [$2,000]
Half-page [$1,800]
O r g a n i z at i o n s ’ e - N e w s l e tt e r s [ $ 1 , 0 0 0 ]
For each organization’s memberships there is an e-Newsletter
RTDNA: 5 days/1 week SPJ: weekly
M o b i l e A p p P u s h N ot i f i c at i o n [ $ 7 5 0 ]
Due Date: Sept 1
Your message will be pushed to all conference app users, like a text message.
Due Date: Sept 1
Your message will be posted to the top of the app’s activity feed page for
20 minutes.
Conference Website
Ads on the conference website, the place where all those registered, or
thinking about registering, go for their EIJ info.
Homepage leaderboard...................[$1,000]
Supplemental leaderboard...............[$600]
Homepage tower.............................[$800]
Supplemental tower.........................[$400]
exhibitor/recruiter
Booth Selection is based on a first-come, first-served basis,
SECURE YOUR SPACE EARLY.
C o m p E x h i b i to r R e g i s t r at i o n s All exhibitors will receive a pre and post-conference attendee list.
Exhibit space
Cost
10 x 10 booth
$3,000 per
10 x 10 Premium Placement
$3,500 per
2015 SPONSORSHIP OPPORTUNITIES
(3) Comp registrations per company (meal tickets not included)
A d d i t i o n a l E x h i b i to r R e g i s t r at i o n s
Additional exhibitor registrations can be purchased for $220 each (meal
tickets not included)
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N AH J RE G IO N AL CO N FERE N CE SPO N SORSHIP OPPOR T U N I T IES
Regional conferences fulfill many of NAHJ’s goals for its members. They provide
ongoing training between our national conferences and in locations around the
country for those members who cannot join us at the national event.
The regional conferences provide career development and networking
opportunities and access to recruiters and industry veterans who recruit and
provide valuable advice.
This is an opportunity for news organizations to both find candidates that can
help your news staff to reflect the changes that are occurring in regions around
the country and to receive training to better cover these communities.
NAHJ REGIONAL CONFERENCES 2015
New York, March 28, 2015 - Latinas in Media
Los Angeles, June 6, 2015 - LATINcon
Austin, TX - July 25, 2015 - Theme TBD
Mexico City - October 17, 2015 - Investigative Journalism
Title Sponsor
Sponsor joins as host of the event participating in the marketing and
programming of the regional conference.
•5 complimentary registrations
•Informational booth space
•Prominent placement on signage
•Full-page, 4-color ad in program
•Insertion of promotional items in tote bags (if applicable)
•Prominent sponsorship acknowledgement in printed material and website
•Brief remarks during general assembly
Sponsorship: $15,000
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N e t wo r k i ng R e c e p t i o n & R e c ru i t i ng E v e nt
This closing event provides an opportunity for conference attendees and
distinguished guests to network in a relaxed setting. One-on-one recruiting
sessions will be held concurrently with the reception.
•3 complimentary registrations
•Inclusion on signage
•Sponsorship acknowledgement in printed material and website
Sponsorship: $10,000
Luncheon
Prominent guest speaker/panelists gather over lunch to discuss a hot topic
related to diversity in the news media and/or other industry issues.
•3 complimentary registrations
•Inclusion on signage
•Sponsorship acknowledgement in printed material and website
Sponsorship: $10,000 (5,000 for co-sponsorship)
Sessions
Programming that offers participants the opportunity to enhance their
professional skills by attending intensive sessions. It also provides sponsors a
great avenue to support career advancement training.
•Signage for sponsored event
•Sponsorship acknowledgement in printed material and website
Sponsorship: $2,500
2015 SPONSORSHIP OPPORTUNITIES
N AH J RE G IO N AL CO N FERE N CE SPO N SORSHIP OPPOR T U N I T IES
R e c ru i t i ng / Wo r k C r i t i q u e s
Media representatives provide employment opportunities, displaying/
disseminating information and providing career advice to attendees.
• Up to 2 complimentary registrations for recruiting staff
• Sponsorship acknowledgement in printed material and website
Sponsorship: $1,000
Tot e B ag S p o n s o r s h i p
The handy tote bag provided to each attendee is a conference favorite. It’s
a keepsake used beyond the conference with the sponsor’s company logo
on the bags.
• 1 complimentary registration
• Sponsorship acknowledgement in printed material and website
Sponsorship: $5,000
2015 SPONSORSHIP OPPORTUNITIES
Mobile App
Your company logo is the first thing attendees see each time they open the
conference’s mobile app. It contains everything from the daily schedule, to
speaker bios, to exhibitor information, restaurants, maps and more.
• 3 complimentary registrations at each regional
• Inclusion on signage for each regional
• Sponsorship acknowledgement in printed material and website for each
regional
Sponsorship: $10,000 for the regional conferences for 2015.
L a nya r d
The lanyard is a high-visibility sponsorship opportunity that reinforces the
company logo with each new person that attendees meet.
• 1 complimentary registration
• Sponsorship acknowledgement in printed material and website
Sponsorship: $5,000
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N AH J c o r p o r a t e m e m b e r s h i p
NAHJ offers a Corporate Membership package that may support your
marketing, diversity and recruitment goals. Many of the benefits of
membership are also designed to give your company increased exposure
via the NAHJ Online Career Center.
We offer companies across all platforms of media the chance to reach out to
some of the best journalists in the business throughout the year.
CORPORAT E MEM B ERSHIP
For only $2,000 - $2,500 for 12 months, benefits of corporate membership
include:
• Unlimited job postings on the NAHJ Career Resource Center
• Searching a database of resumes from NAHJ members who work in all
platforms of English and Spanish-language media.
• Promotion of key openings at your company, from internships through
executive-level news opportunities, via NAHJ’s social media outlets,
which reaches hundreds of people.
• Assistance from NAHJ staff in target finding candidates for specific
opportunities via our membership.
• The opportunity to help your company to create pipeline of diverse
candidates via colleges and universities.
• One 728 x 90 Run of Site Banner ad on the Career Center’s home page
for a six-month period.
• One Featured Employer Button ad on the Career Center’s home page for
a one-month period.
• 10% discount on the purchase of up to two exhibitor/recruiter booths at
the annual NAHJ convention.
• 10% discount on advertising in the Program Book of the annual NAHJ
Convention.
• Access to have one email blast sent to the membership before the
annual convention inviting them to visit your booth or to contact the
company’s recruiter at the convention.
• Acknowledgement as a corporate member in NAHJ’s electronic
newsletters, on NAHJ’s website, and in other publications where
appropriate.
• Listing as a corporate member on the NAHJ Career Center home page.
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P r e m i u m C o r p o r at e M e m b e r s h i p
For an additional $500.00, Corporate Members can become Premium
Corporate Members. Your company would be entitled to the benefits listed
above and the following:
•One 120 x 600 Skyscraper Banner ad on the NAHJ Career Center page
for a six-month period.
•Promotion as a featured corporate member on the NAHJ Career Center
page for one month within the 12-month period that the membership is
valid.
•A selection of your job postings listed in premium placement as featured
jobs on the NAHJ Career Center pages and in professional development
email blasts to the NAHJ membership.
Become a corporate member of NAHJ today! This is your chance to make
your newsroom look more like the community it is serving.
t h e N AH J On l i n e C a r e e r C e nt e r
NAHJ’s online Career Center is the best way to find, track and contact talented
Hispanic journalists in varying stages of their careers. Our fully searchable
Career Center also makes it easier for employers to promote freelancing
opportunities and jobs that are suited for people with journalism experience.
Check out the NAHJ Career Center at http://nahj.ihispano.com/
2015 SPONSORSHIP OPPORTUNITIES
c o r p o r at e m e m b e r s h i p a p p l i c at i o n
CO N TAC T
_______________________________________________________________
Name
PAY ME N T I N FORMAT IO N
(*NAHJ is unable to process charges over $4,000. For larger amounts,
please pay by company check).
Corporate Membership $2,000
__________
_______________________________________________________________
Title
Premium Corporate Member $2,500
__________
_______________________________________________________________
Company
Total $
__________
_______________________________________________________________
Billing Address
_________________________________ _____ ______________________
City
State Zip
_______________________________________________________________
Phone
_______________________________________________________________
Fax
_______________________________________________________________
Email
CONTACT for person who will receive the password for access to
the Career Center.
_______________________________________________________________
Name
_______________________________________________________________
Phone
_______________________________________________________________
Email Address
2015 SPONSORSHIP OPPORTUNITIES
PAY ME N T ME T HOD
Please charge my credit card:
American Express
Visa
Mastercard
Card #:________________________________________________________
Exp. Date:______________________________________________________
Authorized Signature: _ __________________________________________
Date: _ ________________________________________________________
Check enclosed (made payable to NAHJ)
Send Invoice
Return contract and payment to
NAHJ, 1050 Connecticut Ave
NW 10th Floor
Washington, D.C. 20036
Fax: (202) 662-7144
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