1. No category

NPR PODCAST SNAPSHOT
Podcast
Description
Avg.
monthly
downloads1
Median
HHI2
Listener
Age2
Listener
Gender2
Bachelor’s
Degree+2
Podcast
Release
Day
:30 Mid-roll and :15 Pre-roll Sponsorship
Fresh Air
Daily interview/features
program looks at
contemporary culture
12,120,939
$88,226
36% under
age 35
57% male
43% female
88%
Tuesday –
Sunday
Planet Money
A landmark series that
covers the global
economy, attainably
10,567,516
$93,878
45% under
age 35
65% male
35% female
90%
Wednesday
& Friday
TED Radio Hour
Brings leading voices and
“ideas worth spreading” to
NPR listeners
9,985,894
$79,070
44% under
age 35
57% male
43% female
87%
Friday
Wait Wait…Don’t Tell Me!
A quick-witted quiz
program based on recent
newsworthy events
6,270,722
$81,922
45% under
age 35
58% male
42% female
85%
Saturday
Snap Judgment
Intriguing stories about
extraordinary events in
people’s lives
4,041,365
N/A
66% under
age 40
37% male
63% female
N/A
Friday
Pop Culture Happy Hour
Engaging discussions of
movies, books, television
and music
2,631,404
$74,432
52% under
age 35
46% male
54% female
87%
Friday
The Best of Car Talk
Takes the fear out of car
repair and the fun in
engine failure
2,033,522
$84,961
70%
between
age 25-54
68% male
32% female
82%
Saturday
Ask Me Another
Features audience
participation, celebrity
guests and brainteasers
1,998,080
$77,813
53% under
age 35
61% male
39% female
80%
Thursday
How to Do Everything
Advice show featuring
science, pop culture and
history
1,205,476
N/A
56% under
age 35
56% male
44% female
79%
Wednesday
Hourly News Summary
Five minutes of NPR news,
updated hourly
5,317,141
$85,000
41% are
under 35
64% male
36% female
89%
Every Day
Hourly
All Songs Considered
Weekly discussion on new
music from emerging
bands and music icons
2,724,994
$87,900
58% are
under 35
76% male
24% female
85%
Tuesday
Story of the Day
Daily top NPR stories –
exceptional, moving,
amusing or offbeat
1,159,225
N/A
N/A
N/A
N/A
Daily
Tiny Desk Concerts
Intimate live performances
at Bob Boilen’s desk in the
NPR office
308,765*
N/A
N/A
N/A
N/A
Varies
:15 Pre-roll Sponsorship
Source: 1. Splunk, 3-month average, Dec ‘14 – Feb ‘15; 2. NPR Podcast Survey, September 2013. All Songs Considered metrics from NPR All Songs
Considered Podcast Users Survey, March 2014. *refers to Tiny Desk Concert audio podcast only (not including video podcast)