NPR MOBILE
Sponsorship on Smartphones and Tablets
2
INVENTION & MOMENTUM
Platforms & Milestones
NPR receives AdAge
“Media Vanguard Award”
NPR Wins 7 Webby Awards
(more than any other news
organization)
NPR Android
app released
2009
Launch of NPR
News app for
iPhone
NPR serves as a
launch partner of
the iPad; launches
NPR app for iPad
2010
Launch of
responsive
design on
NPR.org
NPR exceeds 1 million
Facebook fans
NPR partners
with Ford Sync
2011
Project Song series
wins Emmy Award
NPR exceeds 2 million
Facebook fans
Launch of NPR Music
app for iPhone
2012
2013
Launch of
NPR Music app
for iPad
Redesign of NPR.org
homepage, featuring Center
Stage sponsorship integration
Launch of NPR
One, featuring
interactive
audio creative
2014
Mobile and
tablet traffic
to NPR.org
surpasses
50% of total
site traffic
3
CONTENT AT USERS’ FINGERTIPS
NPR Apps for Mobile Devices
NPR apps for iPhone & Android
 Deliver the latest news, programs, playlists
and station streams
 1.4 million unique monthly users
 Sponsorship includes 320x50 units
NPR app for iPad
 Magazine-style content organized by News,
Arts & Life, and Music
 227,900 unique monthly users
 Sponsorship features full screen audio-synched
interstitials, with opportunity to feature custom
creative including video on user click
Source: unique users from Google Analytics, 3-month average, Feb – Apr ‘15
4
MUSIC THAT’S ALWAYS ON
NPR Music for iPhone and iPad
NPR Music for iPhone
 Features new music daily, 100+ music streams,
concerts, interviews, blogs and more
 Sponsorship features full screen audio-synched
interstitials
NPR Music for iPad
 Launched in with an exclusive in-app concert by
The Shins
 Features streaming content, first-listen albums,
and the ability to cache playlists for offline
listening
 Sponsorship features full screen audio-synched
interstitials, with opportunity to feature custom
creative including video on user click
5
RESPONSIVE DESIGN & SPONSORSHIP
Creative Placements Tailored to User Experience Across Devices
 NPR is leading the industry as one of the few
premium publishers to make sponsorship
placements an integral component of its
responsive design capabilities
 Nearly all pages on NPR.org – the homepage,
program, topic, blog and story pages – provide
an optimized experience across platforms
 NPR supports IAB Rising Star units on desktop,
tablet and mobile platforms
 The NPR Digital Media team developed custom
ad experiences on each platform to align with
the NPR user experience while maximizing
sponsor performance
Adhesion units are currently generating an
average CTR of 1.65%
Source: Google DFP, July 2014.
6
SPONSORSHIP ON SMARTPHONES AND TABLETS
Adhesion Units
 NPR.org sponsorship on
smartphones and tablets
feature the IAB Mobile Rising
Star Adhesion Unit
 Sponsorship unit templates have
been developed to provide an
optimal user experience across
all smartphones and tablets
 Adhesion units stays visible as
user scrolls through content
 Sponsor has the opportunity to
feature units that expand upon
click to full screen creative
Click to watch sample adhesion units on smartphone and tablet
7
INDUSTRY-LEADING PLATFORM AND SPONSORSHIP
NPR One with Interactive Audio Creative
Reinventing Radio
 In summer 2014, NPR launched a new form of radio in
partnership with key member stations
 NPR One learns from individual users’ listening habits to
deliver a personalized, on-demand mix of national and
local audio content to users’ smartphones
First-to-Market Interactive Audio Creative
 Together with NPR One, NPR launched
industry-leading interactive audio creative*
 The creative responds to the user’s voice to enable the
user to trigger a variety of actions within the app, while
remaining completely hands-free
 Opportunity for sponsors to feature interactive audio
creative in NPR One and the NPR News iPhone app
Click image to experience an interactive audio creative demo
CONTACT
NPR Sponsorship
[email protected]
202.513.2093