National Speakers Association
Message Stick
And the winner is... Your speaking business
I hope that those of you who
attended Convention had a f-an-t-a-s-t-i-c time.
We welcome your feedback on
how we can make next year’s
event on the Gold Coast (April 811, 2016) even better. We also
welcome your volunteering to
help organise next year’s
Convention.
There was much to enjoy at
Convention and so many great
speakers. It was also my great pleasure to host keynote speaker
and US National Speakers Association President Shep Hyken and
GSF President Lenora Billings-Harris.
In this edition of Message Stick you can read what others thought
of Convention. A non-speaking related message that I took away
from Convention was from retiring Head of Army Lt Gen David
Morrison AO. He pointed out that the larrikin Aussie soldier, who
has disregard for authority and pommies, is not the only ANZAC
story. He said the untold story is of the indigenous soldiers and
women who served and died too. Lest we forget!
At the AGM we also welcomed in a new
President. Congratulations to Michael
McQueen. I am very pleased to see this
generational change at the top of our
association. I dedicated my term to
putting in place the governance
framework and other system changes to
help the next generation take the
Association to a new level. Michael will
take up his post in August.
Welcome to new members
Marie Amaro
Jessa Boanas-Dewes
Martin Brooker
Samantha Buckingham
Violet Dhu
Stewart Fleming
Brant Garvey
Margaret Hiatt
Anthony Horton
Kim Taylor
Tracey McGrath
Sanford McMurray
Dorina Morelli
Dorota Trupp
MEMBER CHALLENGE
If we all found one more member
we’d double our numbers and have
an even stronger NSAA better able
to help you and other speakers.
Follow us on Facebook
HOORAY...
We’ve gone past 1,500 likes...
In this issue
 Convention 2015 Wrap up
#NSAA2015
At Convention we had a Dutch Auction to give people the
opportunity to bid for a valuable one on one session with some of
our most experienced CSPs. The good news is that we are having
another. Read the details on p5. This provides NSAA with much
needed funds to run the Association. Thanks to those who
volunteer and bid.
 Chapter Events
Winston Marsh, President
 Tips for dealing with bureaus.
NSAA Message Stick – April 2015 – www.nationalspeakers.com.au
 Tips for your speaking business.
 Be your own publicist
 Speaker Net News
 Market barometer
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View and purchase the photos from Convention here
Share your own photos and comments on our
Facebook page and other social media.
#NSAA2015
Cyriel Kortleven: International speaker
Thanks a lot for organising a great NSAA
convention. It was fantastic! It was an
absolute pleasure to come to Australia
and be part of the event.
Best session? I really enjoyed Trav Bell
and Michael McQueen. I got some really
good tips in Friday’s CSP session. Best tip?
Ron Lee: What's your wrestling name?
Thoughts on social media
Danielle Storey. Tip of gold. Set an
expectation and exceed it. Make it a
moment of Magic #customerservice
@hyken … AND "What is your gap to
podium?" #matthewfavier
Warwick Merry CSP CSP Session
discovering the talent in the room.
@timlonghurst is a fabulous innovation
and friendly fun futurist. Hearing gold
from @LeanneChristie2 "If you target
everyone you get no one".
Tim Longhurst "Look your fee. Your
website needs to look as expensive as you
are! Ask yourself 'Does my fee look big in
this?!'" @LeanneChristie2
Shep Hyken "70-90% of the buyer's
journey is completed before engaging a
vendor." @tonyeades
What you said...
Phil Preston, NSW/ACT Chapter President
To hear from experts, mix with the best in the
business and meet with peers from other chapters
makes Convention the highlight of the speaking
calendar for me.
Favourite session? Can't go past Stoolies!
Best tip? Review my marketing structure (thanks to Tony Eades).
NSAA Message Stick – April 2015 – www.nationalspeakers.com.au
Suzanne Waldron @DrRichAllen you are
incredible-speaking-using our brainsmanaging audience expectations.
Jill Kean Hutchison @TarranDeane
"leaning in" during her powerful session
sharing strategies.
Kate Burr Strategy, courage, teamwork
and respect...key principles of the Army,
and great principles for life too!
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NSAA Facebook tips to boost your business
The member area of the website has great
resources to help your speaking business
grow. The NSAA Facebook page has
fantastic, daily bits of information too.
Visit the page to find out more, comment
and share your own tips.
Be Your Own Publicist
CEO and founder at Author Marketing Experts, Inc. Penny
Sansevieri says people ask her “Why do I need a publicist?” Her
answer, “Because there are too many stories, too many angles,
and too many opportunities you might miss by not knowing the
rules of the game.” Here are her 8 rules that you can apply to your
own marketing.
1.
2.
3.
4.
5.
6.
7.
8.
Think like a journalist.
Know the rules. Get a reporter angry and you’ll see why.
Read outside of your market.
Media alerts. Try an alert system to see who’s getting quoted,
and which media is covering your industry.
Understand the importance of local media.
Media leads.
Realise the importance of a subject line.
It’s all about relationships.
This full article is in NSA Speaker Magazine.
8 tips for dealing with bureaus
We loved this article by Jeff Davidson in SpeakerNet News on
getting the most from bureaus.
1.
2.
3.
4.
5.
6.
7.
8.
Be requested by their clients.
Have tremendous video footage.
Send them a client.
Have tremendous word-of-mouth.
Be in the news.
Have a monopoly on a topic.
Be recommended by their friends.
Get them to like you.
NOTE: MEMBER RESOURCE! We’ve placed the full article on
the member area of the NSAA website.
National Speakers Association Australia |
LinkedIn
Are you connected on our national LinkedIn Pages? There's a buzz
happening there and we're excited. If you'd like to build on post
Convention conversations head on over to
(1) LinkedIn Open Group ~ approval required.
(2) LinkedIn Current Financial Members of NSAA Only ~ approval
required.
NSAA Message Stick – April 2015 – www.nationalspeakers.com.au
Resources for your
business
The US-based SpeakerNet News is
designed to provide speakers with useful
information and a forum for getting your
questions answered. It is not a place
where speakers promote themselves or
their products, though there is a low-key
section at the end of each issue where
people can pay for a brief ad if they have
something to sell or to announce.
Subscriber bonus!
When you subscribe to SpeakerNet News,
you will receive a copy of our special
report “51 Best Marketing Tips from
speakers, trainers, and consultants
around the world,” submitted by
SpeakerNet News readers. Click here to
subscribe.
Market Barometer
From economic fluctuations, to new
technology, and changing demographics,
the NSA Market Barometer looks at how
professional speakers are managing their
businesses, how hiring decisions are
being made, and how changes in the
world will affect the speaking profession
in the future. Get the latest statistics on
booking window predictions, business
volume, speaking fees and more.
Download the PDF
Ed’s note. Even though this is a US
publication it still has some handy
insights.
Global Speakers Federation
GSF Flyer - You Are Part Of Something
Big. GSF has produced this updated
flyer on the benefits of being part of a
global network.
Speakers’ Business Insurance
Parmia Insurance
is now Arthur J.
Gallagher.
We thank them for their support for 2015
Convention. Visit their website for cost
effective, tailored speaker insurance for
your business.
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Read all about it! NSAA in the News
Did you read the article in the SMH & The Age promoting
speaking as a career ahead of our Convention? The story
featured interviews with NSAA president Winston Marsh CSP &
NSAA member Donna Hanson CSP.
Chapter Events Book here
QLD and NT
April 21, 6pm (Venues advised April 16)
Didn't make it to #NSAA2015
Convention? Four members are
presenting summaries of their
presentations just for you! A mixed
virtual and face to face social hub in
three locations: Sunshine Coast;
Brisbane; and Gold Coast.
NSW and ACT
April 16, 5.30pm
Grace Hotel, Sydney
Two sessions with masterful storyteller,
gifted speaker and powerful business
facilitator Clinton Swaine
Session 1: How to Create a Million
Dollar Speech.
Session 2: Sensational Storytelling.
NSW Past President's Dinner
April 30, 6pm
Grace Hotel, Sydney
WA
Events
Check here for all NSAA events.
PSASA Convention
April 17-19 Break Out 2015, Cape Town, South Africa
Professional Speakers Association of Southern Africa
More information and bookings here
NSA USA Convention
July 18-21
Influence 2015, Washington DC
NSAA members get USA member rego rates. Choose the non
member option but use the special promo code GSF2015
Book here
Webinar: Technology Tools, Tips and Traps for
those who Speak, Coach, Facilitate & Train
April 13, 6pm
Crown Entertainment Complex,
Botanical Rooms, Perth
1: Top 8 Online Marketing Trends that
will dominate 2015 with Ed Keay-Smith
2: How to get the Cash Flowing in Your
Business & Put More of it in Your
Pocket with Tracey Loubser.
VIC/SA/TAS
April 20, 5:30– 9pm
Bayview on the Park, Richmond,
Melbourne.
See things differently with 2014
National President of PSA UK and
Ireland Eilidh (that’s Ay-lee) Milnes. In
this talk, especially created for the
Melbourne Chapter, Eilidh will deliver a
section of her keynote “Seeing things
Differently”, then deconstruct her
presentation.
April 24 from 9-10am
In this webinar you will hear from Terry Brock, co-author of the
book Klout Matters to answer YOUR questions about
technology. Only $19 for members – that’s value for money
professional development. REGISTER HERE
NSAA Message Stick – April 2015 – www.nationalspeakers.com.au
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Your Exclusive One-On-One Hour with from this Fabulous Line Up!
Here are the CSPs who have kindly donated their time and talents for this auction.
Ian Berry CSP partners with passionate people to do today what others will only be thinking about
tomorrow.
Todd Hutchison CSP Speaking on the topics of business strategy, strategic execution (project management)
and team synergy, Todd is an empowering speaker and a nationally-accredited trainer.
Ron Lee CSP A global authority on personal power using Eastern/Western philosophies, practical
metaphysics and martial arts.
Yvonne Collier CSP People skills expert: helping people get along with each other better.
Helen Macdonald CSP Australia’s Corporate Optimist, maximising opportunities and optimising performance
for individuals and organisations.
Donna Hanson CSP The Technology Strategist – Delivering results through strategic use of technology.
Kevin Ryan CSP Creator of the ‘Tilt’ selling method and Humour Intelligence.
Karen Schmidt CSP Growing frontline managers into frontline leaders.
Winston Marsh CSP Marketing expert who has helped many, many speakers generate an endless supply of
speaking prospects.
Warwick Merry CSP An accomplished business person, exhibitor, performer, host and facilitator. His clients
call him “Australia’s best MC”.
NSAA Message Stick – April 2015 – www.nationalspeakers.com.au
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