AMERICAN ADVERTISING AWARDS COMPETITION The AWARD Book 2014 American Advertising Federation - Inland Empire AAF – Inland Empire The American Advertising Federation – Inland Empire (AAF-Inland Empire), a non-profit chapter of the American Advertising Federation, is comprised of professionals in San Bernardino and parts of Riverside and Los Angeles counties from all industry segments: advertising and media agency owners, marketing President: American Advertising Federation - Inland Empire The Award Book directors, sales and media managers, suppliers, radio stations, graphic designers, photographers, copywriters, academics, and more. What a great year this has been! Here in the Inland Empire, our economy is growing in so many ways. Much of that success is due to you: the great advertising companies that call this your home. Advertising has always been one of the great catalysts for getting the market moving. Here in the IE, Each year the AAF-Inland Empire hosts an advertising competition covering over 200 categories of our own creativity has made that success two-fold. Our advertising agencies, graphic artists, photographers, broadcasters, writers, producers, editors, and great thinkers created work so advertising called the American compelling that our audiences spent even more time traveling, dining out, trying new products, Advertising Awards Competition. buying new cars, clothes, and houses than they had in years. That’s the power of creativity…and The AAF-Inland Empire is part of a three-tier, national advertising why the American Advertising Awards are so special. competition. Winners from the Each year, this gala uniquely brings together the most brilliant, creative minds that the Inland Empire Inland Empire are forwarded to the and our country have to offer, so that we might all enjoy and celebrate your work. On behalf of the second-tier or district level where they compete against other Inland Empire chapter of the American Advertising Federation, thank you for joining us. We sincerely winners across Southern California hope you enjoyed this very special evening and this commemorative winner’s book. It is our great and the Las Vegas region. District privilege to honor you: the greatest talent of our local advertising industry! winners are then forwarded to the final tier, the national American Advertising Awards competition. Very sincerely, Tonight we celebrate the winners of Lacey Kendall the Inland Empire competition and wish you success at the district and national tiers. We are pleased that you entered the Inland Empire competition and look forward to seeing your work next year. President 2014 Board of Directors 1. President Lacey Kendall Broadcast/Marketing Consultant: California State University 909-537-5781 [email protected] 2. Vice-President Su Pak IEShineOn.com 909-257-8862 [email protected] 7. Addy Awards Chair AAF District 15 Secretary John McCarthy iHerb 951-616-3600 x2089 [email protected] 8. Addy Awards Committee Paul Lane NBC News Radio KCAA –1050 AM 9. Board Member - Creative Kristine Elledge W.F. Taylor 760-249-6898 [email protected] 949-300-0184 [email protected] 909-499-5219 [email protected] 5. Membership Chair Peter D. Mobley Mobley™ Marketing Group 2 7 909-486-3047 [email protected] 3. Secretary Julie I Wright Just-Wright 4. Chief Financial Officer Bobbi Albano First 5 San Bernardino 1 6 10. Immediate Past President Jacob M Poore California State University, San Bernardino (CSUSB) 3 8 4 9 909-537-3448 [email protected] 951-290-7047 [email protected] 11. District 15 Governor Jon Burgess RedFusion Media 6. Member at Large Susan Anderson Moss Bros. Auto Group 909-798-7092 [email protected] 5 10 951-485-4165 [email protected] 11 Best of Show Gold Title: Agency: Client: Credit: 4 OUT-OF-HOME Outdoor Board Flat 100 Years of Water Billboard RPU Marketing RPU Marketing Michael Bacich, Assistant General Manager Customer Relations/Marketing Heather Raymond, Marketing Communications Manager Lynn Scott, Account Manager Ryan White, Senior Graphics Technician AMERICAN ADVERTISING FEDERATION Gold In Recognition of Creative Excellence Gold Title: Agency: Client: Credit: SALES PROMOTION - Catalog Intense Product Catalog The Creative Bar Intense Cycles Justin Lawler, Creative Director Veronica Gonzalez, Lead Designer Cody Fletcher, Designer Greg Gonzalez, Art Director INLAND EMPIRE 5 Gold Title: Agency: Client: Credit: 6 AMERICAN ADVERTISING FEDERATION SALES PROMOTION Menu Lamb Weston Hard Rock Cafe Menu Ideation J. Brenlin Design Lamb Weston Rick Haan, Creative Director Michelle Fournier, Designer Gold Title: Agency: Client: Credit: SALES PROMOTION Branded Environment LINEX Retail Environment Ignite Design & Advertising LINEX Protective Coatings Ignite Design & Advertising INLAND EMPIRE 7 Gold Title: Agency: Client: Credit: 8 AMERICAN ADVERTISING FEDERATION COLLATERAL MATERIAL Four-color Montessori In Redlands 2012-2013 Annual Report Green Acres Design Montessori In Redlands Andrew Oakes, Creative Director Theo DeHart, Designer Gold Title: Agency: Client: Credit: COLLATERAL MATERIAL Book Design (Entire Book) 100 Years of Water Postcard Book RPU Marketing RPU Marketing Michael Bacich, Assistant General Manager Customer Relations/Marketing Heather Raymond, Marketing Communications Manager Marjorie Mitchell, Customer Communications Coordinator Nancy Edwards, Graphic Designer INLAND EMPIRE 9 Gold Title: Agency: Client: Credit: 10 AMERICAN ADVERTISING FEDERATION COLLATERAL MATERIAL Book Design (Entire Book) Loma Linda University Health Brand Book Loma Linda University Health Loma Linda University Health Heather Valentine, Brand Manager ND&P Advertising Agency Gold Title: Agency: Client: Credit: COLLATERAL MATERIAL Campaign West Coast Rock School California Baptist University West Coast Rock School California Baptist University INLAND EMPIRE 11 Gold In Recognition of Creative Excellence Gold Title: Agency: Client: Credit: 12 AMERICAN ADVERTISING FEDERATION DIRECT MARKETING - Single 3-D TVCC Gala Invitation The Creative Bar Temecula Valley Chamber of Commerce Justin Lawler, Designer Gold Title: Agency: Client: Credit: SPECIALTY ADVERTISING Apparel San Antonio Hospital Foundation Reign Auction Jersey Ignite Design & Advertising San Antonio Hospital Foundation Ignite Design & Advertising INLAND EMPIRE 13 Gold Title: Agency: Client: Credit: 14 AMERICAN ADVERTISING FEDERATION OUT-OF-HOME Outdoor Board Flat 100 Years of Water Outdoor Poster RPU Marketing RPU Marketing Michael Bacich, Assistant General Manager Customer Relations/Marketing Heather Raymond, Marketing Communications Manager Lynn Scott, Account Manager Ryan White, Senior Graphics Technician Gold Title: Agency: Client: Credit: CONSUMER OR TRADE PUBLICATION Four-color 100 Years of Water Print Ad RPU Marketing RPU Marketing Michael Bacich, Assistant General Manager Customer Relations/Marketing Heather Raymond, Marketing Communications Manager Lynn Scott, Account Manager Ryan White, Senior Graphics Technician INLAND EMPIRE 15 Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: 16 DIRECT MARKETING Single Flat Romancing the Potato J. Brenlin Design Lamb Weston Rick Haan, Creative Director Jane Brenlin, Creative Director/ Copywriter Michelle Fournier, Designer DIRECT MARKETING Single 3-D Lamb Weston Grounders J. Brenlin Design Lamb Weston Rick Haan, Creative Director Jim Chastek, Concept Michelle Fournier, Designer DIRECT MARKETING Campaign 3-D/Mixed Lamb Weston Grounders J. Brenlin Design Lamb Weston Rick Haan, Creative Director Jim Chastek, Concept Michelle Fournier, Designer AMERICAN ADVERTISING FEDERATION Silver Title: Agency: Client: Silver Title: Agency: Client: Credit: DIRECT MARKETING Outdoor Board Vehicle Graphic Advertising FullThrottle Graphics Wrap Mobley Marketing Group Transit Sales International DIRECT MARKETING Out-Of-Home - Campaign LA County Fair Unleash Your Inner Fair Billboard Campaign Ignite Design & Advertising LA County Fair Ignite Design & Advertising Bobby Eras, Photographer Silver Title: Agency: Client: Credit: DIRECT MARKETING Out-Of-Home - Self Promotion Jennifer Reyes Mailer Jennifer Reyes Studios Jennifer Reyes Studios Jennifer Reyes CONSUMER OR TRADE PUBLICATION Gold Title: Agency: Client: Credit: Campaign - Four-color Glen Ivy print campaign Plain Joe Sudios Glen Ivy Hot Springs Bruce Mayo, Creative Director Peter McGowan, Design Principal Ed McGowan, Photographer Bryce Reyes, Photographer Becca Carroll, Designer Suzanne Beaudion Traci Scare, Project Manager Laura Nichelson, Glen Ivy Marketing Director INLAND EMPIRE 17 DIGITAL ADVERTISING Gold Title: Agency: Client: Credit: 18 AMERICAN ADVERTISING FEDERATION Websites - Consumer Products Honeyville eCommerce Website Honeyville Honeyville Chris Ondatje, VP of Ecommerce Nikita Johnson, Product Manager Zak Elcock, Social Media and Content Contributer Gold Title: Agency: Client: Credit: DIGITAL ADVERTISING Websites - Consumer Services Central Website Plain Joe Sudios Central Christian Church Pete McGowan, Design Principal Brad Duplechian, Director Chris Ubando, Project Manager Ed McGowan, Designer Richard Boyda, Digital Ryan Moore, Central Christian Church INLAND EMPIRE 19 Gold Title: Agency: Client: Credit: 20 AMERICAN ADVERTISING FEDERATION DIGITAL ADVERTISING Social Media - Campaign 100 Years of Water Campaign – Social media efforts RPU Marketing RPU Marketing Michael Bacich, Assistant General Manager Customer Relations/Marketing Heather Raymond, Marketing Communications Manager Ryan Bullard, Sustainability Officer/Principal Account Manager Lynn Scott, Account Manager Mark Cloud, Account Manager Gold Title: Agency: Client: Credit: DIGITAL ADVERTISING Online Publication - Email Grosh “The Stage Just Isn’t Complete” Spencer Lewis Marketing Group Grosh Backdrop and Drapery Shawn Glaspell, Marketing Director Kevin McGaha, Graphic Designer INLAND EMPIRE 21 Gold Title: Agency: Client: Credit: 22 AMERICAN ADVERTISING FEDERATION DIGITAL ADVERTISING Video - Internet Commercials iHerb Product Review - Calming Cat Treats aka “Bad Mood Kitty” iHerb iHerb, Inc. Team iHerb eMotion Pictures Media Group Gold In Recognition of Creative Excellence Gold Title: Agency: Client: Credit: DIGITAL ADVERTISING Video - Branded Content, 60 seconds or less World Vision Video Plain Joe Sudios World Vision Inc. Blake Ryan, Principal Jenna Lewis, Project Manager Bryce Reyes, Designer Brandon Irwin, Digital INLAND EMPIRE 23 Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: 24 AMERICAN ADVERTISING FEDERATION CONSUMER OR TRADE PUBLICATION Full Page - Four-color Power Partner Print Ad RPU Marketing RPU Marketing Michael Bacich, Assistant General Manager Customer Relations/Marketing Heather Raymond, Marketing Communications Manager Lynn Scott, Account Manager Ryan White, Senior Graphics Technician DIGITAL ADVERTISING Websites B-to-B Products Kumho Tire Dealer Portal Website Ignite Design & Advertising Kumho Tire USA Ignite Design & Advertising DIGITAL ADVERTISING Websites B-to-B Services Partners for Better Health Maven 2.0 Inc Partners for Better Health Ralph Richardson, Principal Luke Anspach, Creative Director Mike Stecker, Sr. Developer Long Dao, Developer DIGITAL ADVERTISING Websites Consumer - Products Longmont Dairy Website Redesign RedFusion Media Longmont Dairy Jon Burgess, Creative Director Vincent Sanchez, Digital Developper Cindy Barents, Designer Silver Title: Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: DIGITAL ADVERTISING Websites Consumer - Services Glen Ivy Hot Springs website Plain Joe Sudios Glen Ivy Hot Springs Bruce Mayo, Creative Director/ Copywriter Peter McGowan, Design Principal Becca Carroll, Designer Suzanne Beaudoin, Designer Traci Scarce, Project Manager Ed McGowan, Photograher Bryce Reyes, Photograher Laura Nichelson, Glen Ivy Marketing Director DIGITAL ADVERTISING Websites Consumer - Services Partners for Better Health Maven 2.0 Inc Partners for Better Health Ralph Richardson, Principal Luke Anspach, Creative Director Mike Stecker, Sr. Developer Long Dao, Developer Agency: Client: Credit: Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: DIGITAL ADVERTISING Social Media - Single Platform, Consumer Media Social Plain Joe Sudios Plain Joe Studios Peter McGowan, Design Principal Brandon Irwin, Digitlal/Video DIGITAL ADVERTISING Advertising and Promotion Banners, Standard Loma Linda Unviversity Health Metabolic & Bariatric Surgery Program Banner Ad Loma Linda University Health Loma Linda University Health Melissa Mollner, Account Executive Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: DIGITAL ADVERTISING Social Media - Consumer Methodist Hospital of Southern California Hairy Dog Ent Phillip Large, Director/Producer/ Editor, Hairy Dog Ent. Cliff Daniels, Dr. VP/Chief Strategy Officer, Methodist Hospital of Southern California Rick Miller, Manager, Marketing & Business Development, Methodist Hospital of Southern California DIGITAL ADVERTISING Video - Branded Content Announcing Kentucky Distribution Center iHerb iHerb, Inc. Team iHerb eMotion Pictures Media Group DIGITAL ADVERTISING Video - Branded Content Proton Patient Testimonial - Alan & Shelly Holt Loma Linda University Health Kelsey Culler, Senior Account Executive LLUH Advancement Films, Production DIGITAL ADVERTISING Video - Branded Content UC Academy Day in the Life of a Kindergartener Ignite Design & Advertising UC Academy Ignite Design & Advertising Russell John Films, Videographer DIGITAL ADVERTISING Campaign Avoid Medical Bills (Online Marketing Ads) Inland Empire Health Plan Inland Empire Health Plan, Marketing Department INLAND EMPIRE 25 Silver Title: Agency: Client: Credit: INTEGRATED CAMPAIGNS Consumer - Local Glen Ivy Integrated campaign Plain Joe Sudios Glen Ivy Hot Springs Bruce Mayo, Creative Director Peter McGowan, Design Principal Becca Carroll, Designer Suzanne Beaudoin, Designer Ed McGowan, Photograher Bryce Reyes, Photographer Traci Scarce, Project Manager Laura Nichelson, Glen Ivy Marketing Director Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: 26 AMERICAN ADVERTISING FEDERATION ADVERTISING INDUSTRY SELF-PROMOTION Collateral REDiscover Red 1foodsource/J. Brenlin Design Jane Brenlin, Creative Director/Copywriting Rick Haan, Creative Director Michelle Fournier, Designer ADVERTISING INDUSTRY SELF-PROMOTION Digital Advertising 1foodsource Explainer VIdeo 1foodsource/J. Brenlin Design Rick Haan, Creative Director Chris Kasianczuk, Video Production ADVERTISING INDUSTRY SELF-PROMOTION Direct Marketing / Specialty Items Mercenary For Hire - A Thousand Ideas A Thousand Ideas Andrew Phipps, Creative Director Andrew Phipps, Copywriting ELEMENTS OF ADVERTISING ADVERTISING INDUSTRY SELF-PROMOTION Cards, Invitations or Announcements Silver Title: Agency: Client: Credit: Title: Ignite Design & Advertising Holiday Card & Gift Ignite Design & Advertising Ignite Design & Advertising Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: Silver Agency: Client: Credit: ELEMENTS OF ADVERTISING Photography - Digitally Enhanced LA County Fair Unleash Your Inner Fair Campaign - Pig Girl Ignite Design & Advertising LA County Fair Ignite Design & Advertising Bobby Eras, Photographer ADVERTISING INDUSTRY SELF-PROMOTION Direct Marketing / Specialty Items Holiday Promotional Bottle Jennifer Reyes Studios Jennifer Reyes Studios Jennifer Reyes ELEMENTS OF ADVERTISING Photography - Color Kevin Haywahe A Thousand Ideas Tha Pow Wow Andrew Phipps, Creative Director/ Photographer Silver Title: Agency: Client: Credit: ELEMENTS OF ADVERTISING Photography - Campaign LA County Fair Campaign Photography Ignite Design & Advertising LA County Fair Ignite Design & Advertising Bobby Eras, Photographer INLAND EMPIRE 27 Gold Title: Agency: Client: Credit: 28 AMERICAN ADVERTISING FEDERATION PUBLIC SERVICE Broadcast/Electronic/Digital - Non-traditional Loma Linda University Health Musaic Magnetic Wall Ignite Design & Advertising Loma Linda University Health Ignite Design & Advertising Gold Title: Agency: Client: Credit: ADVERTISING INDUSTRY SELF-PROMOTION Direct Marketing / Specialty Items Winter Advertising Agency Holiday Giveaway Winter Advertising Agency Winter Advertising Agency Jennifer Reyes, Design INLAND EMPIRE 29 Gold Title: Agency: Client: Credit: 30 AMERICAN ADVERTISING FEDERATION ELEMENTS OF ADVERTISING Visual - Logo Ontario Fury Soccer logo design Ignite Design & Advertising Ontario Professional Indoor Soccer League Ignite Design & Advertising Gold Title: Agency: Client: Credit: ELEMENTS OF ADVERTISING Visual - Illustration - Campaign Kumho Tire Ecsta PA31 Personicons Ignite Design & Advertising Kumho Tire USA Ignite Design & Advertising INLAND EMPIRE 31 Gold Title: Agency: Client: Credit: 32 AMERICAN ADVERTISING FEDERATION ELEMENTS OF ADVERTISING Visual - Photography - Color Vogue Italia California Baptist University Vogue Italia Trever Hoehne Gold Title: Agency: Client: Credit: ELEMENTS OF ADVERTISING Visual - Photography - Digitally Enhanced LA County Fair Unleash Your Inner Fair Campaign - Flame Lady Ignite Design & Advertising LA County Fair Ignite Design & Advertising Bobby Eras, Photographer INLAND EMPIRE 33 Silver Title: Agency: Client: Credit: SALES PROMOTION Campaign Ontario Convention & Visitors Bureau Sales Promotion Folder Winter Advertising Agency Mary Winter, Creative Director Jennifer Reyes, GraphicDesign & Production Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: 34 AMERICAN ADVERTISING FEDERATION SALES PROMOTION Packaging - Single Unit VEE Tire Co. Packaging The Creative Bar Justin Lawler, Creative Director/Lead Designer Greg Gonzales, Art Director Veronica Gonzalez, Designer Brittany Philippi, Copy Writer SALES PROMOTION Packaging - Flat Printed DRIVEN Public Relations Stationery Package Ignite Design & Advertising DRIVEN Public Relations Ignite Design & Advertising Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: COLLATERAL MATERIAL Presidential Inauguration Material Presidential Inauguration Material University of Redlands, Department of Marketing & Strategic Communications University of Redlands Jennifer Alvarado, Graphic Designer, Creative Manager Andrew Wilkin, Contract Creative Director Ryan Sweet, Graphic Designer Silver Title: Agency: Client: COLLATERAL MATERIAL Annual Report - Four-color Loma Linda University Health Annual Report Loma Linda University Health Loma Linda University Health Renee Giroth, Senior Account Executive Michael Easley, Designer COLLATERAL MATERIAL Brochure- Four-color Xtreme Machine Catalog andy meadors branding Xtreme Machine Kelli Murrow, Performance Machine Director of Sales & Marketing andy meadors, andy meadors branding COLLATERAL MATERIAL Brochure- Four-color Romancing the Potato J. Brenlin Design Lamb Weston Rick Haan, Creative Director Jane Brenlin, Creative Director/ Copywriter Michelle Fournier, Designer COLLATERAL MATERIAL Brochure- Four-color CAVAD Brochure California Baptist University College of Architecture, Visual Arts & Design - California Baptist University Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: ELEMENTS OF ADVERTISING Visual - Animation or Special Effects Kumho Tire Ecsta PA31 TV Spot Animation Ignite Design & Advertising Kumho Tire USA Ignite Design & Advertising COLLATERAL MATERIAL Book Design (Entire Book) To Make Man Whole Booklet Loma Linda University Health Loma Linda University Health Karem Pederson, Designer Shelly Moore, Project Manager Justin Van Allen, Project Manager Crown Printers, Printer Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: Silver Title: Agency: Client: Credit: COLLATERAL MATERIAL Book Design (Entire Book) Loma Linda University Health Facts & Figures Book Loma Linda University Health Loma Linda University Health Renee Giroth, Senior Account Executive Jhanelle Ocampo, Designer COLLATERAL MATERIAL Book Design (Entire Book) Photographing the World Heartstone Arts Graphie International Sioux Bally Maloof Art Director, Designer ELEMENTS OF ADVERTISING Digital Creative Technology - Responsive Design Intense Experience The Creative Bar Intense Cycles Greg Gonzalez, Art Director/Lead Designer Justin Lawler, Creative Director Cody Fletcher, Designer Veronica Gonzalez, Designer/Programmer Brittany Philippi, Production Assistant/ Account Coordinator INLAND EMPIRE 35 Bronze PROFESSIONAL Winners SALES PROMOTION - 01B Sales Kit or Product Information Sheets Plidek Sales Promotion Winter Advertising Agency SALES PROMOTION - 01B Sales Kit or Product Information Sheets Avon Sales Kit J. Brenlin Design SALES PROMOTION - 01B Sales Kit or Product Information Sheets Lamb Weston Innovation Showcase Sales Kit J. Brenlin Design SALES PROMOTION - 01D - Menu Buffalo Wild Wings Menu Insert J. Brenlin Design SALES PROMOTION - 01E - Campaign Lamb Weston Innovation Showcase Campaign J. Brenlin Design SALES PROMOTION - 02C - Campaign Buena Vista Muffin Tops J. Brenlin Design SALES PROMOTION - 03B - Free-Standing Carl’s Jr. Convention Banner J. Brenlin Design SALES PROMOTION - 04 - Campaign Royal Merchandising Display J. Brenlin Design SALES PROMOTION - 04 - SALES PROMOTION - Campaign Royal Atta Restaurant Depot Campaign J. Brenlin Design SALES PROMOTION - 04 - Campaign Lamb Weston Flavor Seekers Pull-up Banners J. Brenlin Design SALES PROMOTION - 04 - Campaign Temecula Valley High School Posters Yb Squared 36 AMERICAN ADVERTISING FEDERATION COLLATERAL MATERIAL - 06A - Flat Printed RCHF Stationery Package Chase Photography & Design COLLATERAL MATERIAL - 06A - Flat Printed ROI Stationery Package Ignite Design & Advertising COLLATERAL MATERIAL - 06B Multiple Process Greater Ontario Convention & Visitors Bureau Stationery Package Winter Advertising Agency COLLATERAL MATERIAL - 07B - Four-color Riverside Public Utilities 2013 Financial Report RPU Marketing COLLATERAL MATERIAL - 07B - Four-color RCHF Annual Report 2012 Chase Photography & Design COLLATERAL MATERIAL - 08B - Four color Ronin Disaster Restoration Services Brochure Spencer Lewis Marketing Group COLLATERAL MATERIAL - 09D Magazine Design (Entire Magazine) Rock Solid Recovery Magazine JP Ambrose Communications COLLATERAL MATERIAL - 10A - Single Health Navigator Poster Inland Empire Health Plan COLLATERAL MATERIAL - 10A - Single Blob Evolution Posters Inland Empire Health Plan COLLATERAL MATERIAL - 10A - Single Hockey Fights Cancer and the LLU Cancer Center “I’m Inspired By” Fan Sign Inland Empire Health Plan COLLATERAL MATERIAL - 10A - Single Hammer NelsonDesign COLLATERAL MATERIAL - 10B - Campaign Urgent Care NelsonDesign COLLATERAL MATERIAL - 08B - Four color Experience the San Bernardino Symphony 13-14 Season Brochure PK Design COLLATERAL MATERIAL - 11B - Invitation LLUCH 20th Anniversary Invitation Loma Linda University Health COLLATERAL MATERIAL - 08B - Four color Justice Is Our Mission Brochure HyattWard Advertising, Inc. COLLATERAL MATERIAL - 11A - Card 2013 Holiday Card Inland Empire Health Plan COLLATERAL MATERIAL - 08B - Four color LA County Fair Kids Brochure Ignite Design & Advertising COLLATERAL MATERIAL - 11B - Invitation Two Tickets to Paradise Invitation Chase Photography & Design COLLATERAL MATERIAL - 08B - Four color Varner Brandt Capabilities Brochure Green Acres Design DIRECT MARKETING - 12A - Flat International Congress Vegetarian Nutrition Brochure Loma Linda University Health COLLATERAL MATERIAL - 9C - Series Wellbeing Loma Linda University Health COLLATERAL MATERIAL - 09C - Series A Healthy Tomorrow Loma Linda University Health DIRECT MARKETING - 12A - Flat Loma Linda University Health Pediatric Cardiology Clinic Announcement Loma Linda University Health Bronze PROFESSIONAL Winners DIRECT MARKETING - 12A - Flat First Year Experience Brochure University of Redlands University of Redlands, Department of Marketing & Strategic Communications CONSUMER OR TRADE PUBLICATION - 24B Four-color Loma Linda University Health Live It Print Campaign Loma Linda University Health DIRECT MARKETING - 12B - 3-D Loma Linda University Health New Resident Packet Loma Linda University Health CONSUMER OR TRADE PUBLICATION - 24B Four-color Xtreme Machine Campaign andy meadors branding DIRECT MARKETING - 13B - 3-D / Mixed Auto Expert 2013 Business-to-Business Campaign HyattWard Advertising, Inc. CONSUMER OR TRADE PUBLICATION - 24B Four-color Greater Ontario Convention & Visitors Bureau Advertising Campaign Winter Advertising Agency DIGITAL ADVERTISING - 35C - Services Windermere Cares Microsite Mobley Marketing Group DIGITAL ADVERTISING - 32A - Products Buena Vista Website J. Brenlin Design DIGITAL ADVERTISING - 36B Single Platform, Consumer IEHP Facebook Page Inland Empire Health Plan - Marketing Department DIRECT MARKETING - 13B - 3-D / Mixed Home Run for Honda FCU HyattWard Advertising, Inc. OUT-OF-HOME - 16B - Exterior on a mass transit vehicle Harvest America California Baptist University DIGITAL ADVERTISING - 32A - Products Wing Hing Website J. Brenlin Design OUT-OF-HOME - 17B - Interior Still or Static BMC Internal Artwork Loma Linda University Health DIGITAL ADVERTISING - 32C - Services G4U website J. Brenlin Design OUT-OF-HOME - 18 - Campaign San Antonio Community Hospital Healthier Choices Campaign Ignite Design & Advertising DIGITAL ADVERTISING - 33C - Services Loma Linda University Medical Center - Murrieta Maven 2.0 Inc CONSUMER OR TRADE PUBLICATION - 22B Four-color Green Riverside Earth Day Print Ad RPU Marketing CONSUMER OR TRADE PUBLICATION - 23B Four-color Loma Linda University Health Wellness Calendar Loma Linda University Health CONSUMER OR TRADE PUBLICATION - 24B Four-color Grosh “We’ve Got Your Back” Campaign Spencer Lewis Marketing Group DIGITAL ADVERTISING - 33C - Services SBCERA Website Spencer Lewis Marketing Group DIGITAL ADVERTISING - 33C - Services Girls Scouts of San Gorgonio Council website MindSqueezeCreative DIGITAL ADVERTISING - 33C - Services Unforgettables Website Mobley Marketing Group DIGITAL ADVERTISING - 33C - Services Theatre Arts California State University, San Bernardino Creative Media Services - CSUSB DIGITAL ADVERTISING - 33C - Services Loma Linda University Medical Center - Murrieta Maven 2.0 Inc DIGITAL ADVERTISING - 34A - Products iHerb International Mobile Website Team iHerb DIGITAL ADVERTISING - 34C - Services Loma Linda University Medical Center - Murrieta Maven 2.0 Inc DIGITAL ADVERTISING - 36C - Campaign Longmont Dairy Social Media Campaign RedFusion Media DIGITAL ADVERTISING - 36C - Campaign Methodist Hospital of Southern California Hairy Dog Ent DIGITAL ADVERTISING - 36C - Campaign 100 Years of Water Campaign – Social media efforts RPU Marketing DIGITAL ADVERTISING - 37C - Mobile (Phone) iHerb Shopping App for iPhone Team iHerb DIGITAL ADVERTISING - 38D - Email AMS “Is Luck Part of Your Plan” Spencer Lewis Marketing Group DIGITAL ADVERTISING - 39A - Banners, Rich Media iHerb Chinese Baby Food Flash Banner Team iHerb INLAND EMPIRE 37 Bronze PROFESSIONAL Winners DIGITAL ADVERTISING - 39A Banners, Rich Media iHerb Reward Your Health Flash Banner Team iHerb DIGITAL ADVERTISING - 40C Branded Content, 60 seconds or less ADI Promo Video DIGITAL ADVERTISING - 40D Branded Content, more than 60 seconds 100 Years of Water Video RPU Marketing RADIO - 43A - :30 COCA COLA CO - KNOTTS SCARY FARM Clear Channel Riverside RADIO - 43A - :30 Toyota of San Bernardino - Scion Jingle Clear Channel Riverside RADIO - 43B - :60 or more Sunrise Ford 60 Jingle Clear Channel Riverside RADIO - 43B - :60 or more DC LABS - OVATION Clear Channel Riverside RADIO - 44B - :60 or more Loma Linda University Health Live It Radio Loma Linda University Health RADIO - 44C - Campaign Altura 2013 Radio Campaign HyattWard Advertising, Inc. TELEVISION - 46B - :30 UC Academy TV Spot Ignite Design & Advertising TELEVISION - 47C - Regional / National Single Loma Linda University Health Live It TV Loma Linda University Health TELEVISION - 48C - Services Proton Treatment Center TV Loma Linda University Health 38 AMERICAN ADVERTISING FEDERATION TELEVISION - 48C - Services Scientology Spiritual Technology Ad Golden Era Productions TELEVISION - 48C - Services We Are First 5 San Bernardino First 5 San Bernardino TELEVISION - 51B - In-theatre Commercials UC Academy Theatre Spot Ignite Design & Advertising INTEGRATED CAMPAIGNS - 54 Consumer - Local LA County Fair - Unleash Your Inner Fair Campaign Ignite Design & Advertising INTEGRATED CAMPAIGNS - 55 Consumer - Regional / National Loma Linda University Health Live It Campaign Loma Linda University Health INTEGRATED CAMPAIGNS - 55 Consumer - Regional / National You’re Gonna Love This Card Debit Campaign HyattWard Advertising, Inc. INTEGRATED CAMPAIGNS - 55 Consumer - Regional / National LINEX Platinum Campaign Ignite Design & Advertising PUBLIC SERVICE - 63G Cards, Invitations or Announcements 26 in 26 - City of Riverside City of Riverside, Office of Economic Development PUBLIC SERVICE - 63G Cards, Invitations or Announcements Loma Linda University Health Musaic Invite Ignite Design & Advertising PUBLIC SERVICE - 69B - Integrated Campaign Loma Linda University Health - Musaic Strategic Planning Event Ignite Design & Advertising ADVERTISING INDUSTRY SELF-PROMOTION 70A - Collateral Avery Self-Promo - J. Brenlin Design J. Brenlin Design ADVERTISING INDUSTRY SELF-PROMOTION 70K - Cards, Invitations or Announcements Christmas Card 2013 Heartstone Arts Sioux Bally-Maloof ELEMENTS OF ADVERTISING - 74A - Logo Weapon of Choice - A Thousand Ideas A Thousand Ideas ELEMENTS OF ADVERTISING - 74A - Logo Helping Hands Pantry logos MindSqueezeCreative ELEMENTS OF ADVERTISING - 74A - Logo ROI Logo Design Ignite Design & Advertising ELEMENTS OF ADVERTISING - 74A - Logo DRIVEN Public Relations Logo Design Ignite Design & Advertising ELEMENTS OF ADVERTISING - 74A - Logo Ontario City Library Logo Design Ignite Design & Advertising ELEMENTS OF ADVERTISING - 74A - Logo Unforgettables Foundation Logo Mobley Marketing Group ELEMENTS OF ADVERTISING - 74A - Logo PickGroup of Young Professionals Logo Mobley Marketing Group ELEMENTS OF ADVERTISING - 74A - Logo G4U Logo J. Brenlin Design ELEMENTS OF ADVERTISING - 74E Photography - Color Jessa Rae Growing Thunder A Thousand Ideas Smithsonian’s National Museum of the American Indian Best of Show - Student Gold Title: School: Credit: COLLATERAL MATERIAL Brochure / Annual Report Anthropologie Brochure California Baptist University Morgan Hydinger INLAND EMPIRE 39 Gold Title: School: Credit: Gold Title: School: Credit: 40 AMERICAN ADVERTISING FEDERATION SALES PROMOTION Packaging Sweet Mate Sweetener California State University San Bernardino Melissa Sala COLLATERAL MATERIAL Stationery Package Kill The Box - Stationary Set California State University San Bernardino Dustin R. Glauser Gold Title: School: Credit: Gold COLLATERAL MATERIAL Book Design (Entire Book) Title: School: Credit: COLLATERAL MATERIAL Stationery Package The Comic Book Project - Media Kit California State University San Bernardino Dustin R. Glauser 10 Rules for Making Good Design Booklet California State University San Bernardino Eddie Villanueva INLAND EMPIRE 41 ELEMENTS OF ADVERTISING Illustration - Single Gold Title: School: Credit: Gold Title: School: Credit: 42 AMERICAN ADVERTISING FEDERATION Tropical Blast Illustration Art Institute of California - Inland Empire Cristian CS ELEMENTS OF ADVERTISING Illustration - Single T-Rex Geisha Art Institute-Inland Empire David Raymond Buskirk ELEMENTS OF ADVERTISING Illustration - Campaign Gold Title: School: Credit: One Direction Campaign California Baptist University Sarita LeRoux Gold Title: School: Credit: ELEMENTS OF ADVERTISING Animation or Special Effects The Arrival - Motion Graphics The Art Institute of CaliforniaInland Empire Bryan C Stifle INLAND EMPIRE 43 Silver Title: School: Credit: SALES PROMOTION - Packaging Chris & Pitt’s BBQ Packaging California State University San Bernardino Jose A Duenas Title: School: Credit: COLLATERAL MATERIAL - Poster, Single Kill the Box - Winter Workshops and Lectures California State University San Bernardino Dustin R. Glauser Title: School: Credit: SALES PROMOTION - Packaging Famous (hangtag) Westwood College - Inland Empire Bianca Barberena Title: School: Credit: COLLATERAL MATERIAL - Poster, Single Smoking Poster California Baptist University Shawn Gorton Title: School: Credit: SALES PROMOTION - Packaging Marksman Welding Steel Package The Art Institute of California-Inland Empire Bryan C Stifle Title: School: Credit: COLLATERAL MATERIAL - Poster, Campaign Free Game Day California State University San Bernardino Dustin R. Glauser Title: School: Credit: COLLATERAL MATERIAL - Poster, Single Ojai Mixer Poster The Art Institute of California - Inand Empire Marcos DeHaro Title: School: Credit: COLLATERAL MATERIAL - Poster, Campaign Redlands Art Association Poster Campaign The Art Institute of California-Inland Empire Bryan C Stifle Title: School: Credit: COLLATERAL MATERIAL Editorial Spread or Feature Morning Benders Magazine Layout Platt College Ontario Roxanne Wicker Title: School: Credit: COLLATERAL MATERIAL Series (Covers or spreads or features) SCRAM Magazine California State University San Bernardino Joceline Seres Title: School: Credit: COLLATERAL MATERIAL Stationery Package Sherwin Williams California Baptist University Emily Poulin Title: School: Credit: COLLATERAL MATERIAL Stationery Package Royal Garden’s Branding The Art Institute of California Inland Empire Melissa Dvorak Title: School: Credit: 44 STUDENT Winners AMERICAN ADVERTISING FEDERATION COLLATERAL MATERIAL Stationery Package Ojai Stationery Set (Display) The Art Institute of California - Inand Empire Marcos DeHaro Silver Title: School: Credit: Title: School: Credit: STUDENT Winners COLLATERAL MATERIAL Magazine Design (Entire Magazine) CSUSB Outdoors Fall 2013/Winter 2014 Adventure Guide California State University San Bernardino Brandon A. Dover DIRECT MARKETING Alpinestars Racewear Advertisements The Art Institute of California — Inland Empire Joseph Nicholas Title: School: Credit: DIRECT MARKETING Casino Night California State University San Bernardino Jaycie Kim Title: School: Credit: CONSUMER OR TRADE PUBLICATION Campaign Wrath of the Goddesses Campaign Art Institute of California - Inland Empire Nicole Orona Title: School: Credit: DIGITAL ADVERTISING - Website RC Cola Brand Identity Art Institute of California - Inland Empire Joseph Barajas Title: School: Credit: INTEGRATED CAMPAIGNS - Consumer Quad Base 4 Identity Art Institute of California - Inland Empire Mark Ledbetter Title: School: Credit: INTEGRATED CAMPAIGNS - Consumer Top Layer Campaign Art Institute of California - Inland Empire Derick A. Mendoza Title: School: Credit: ELEMENTS OF ADVERTISING - Logo Santa Barbara Zoo California Baptist University Jessica Schoellerman Title: School: Credit: ELEMENTS OF ADVERTISING - Logo Portal Logo The Art Institute of California-Inland Empire Bryan C Stifle Title: School: Credit: ELEMENTS OF ADVERTISING Illustration, Single Rockabetty Westwood College - Inland Empire Bianca Barberena Title: School: Credit: ELEMENTS OF ADVERTISINGIllustration, Single Your Envious Demise Westwood College - Inland Empire Tyler Johnson Title: School: Credit: ELEMENTS OF ADVERTISING Illustration, Single Self Portrait The Art Institute of CaliforniaInland Empire John Ennis Title: School: Credit: ELEMENTS OF ADVERTISING Illustration, Campaign Free Game Day California State University San Bernardino Dustin R. Glauser INLAND EMPIRE 45 Bronze STUDENT Winners SALES PROMOTION - Packaging Luxe Sparkling Juice California State University San Bernardino Ariel Seymour COLLATERAL MATERIAL - Poster, Single Nirvana in Utero 20th Anniv Poster Art Institute of California - Inland Empire Justin Paul Valdivia COLLATERAL MATERIAL - Poster, Campaign Arts & Music Festival Campaign California State University San Bernardino Breanna Quintana SALES PROMOTION - Packaging Chris & Pitts Gourmet Bar-B-Que Sauce 2013 California State University San Bernardino Justin Evan William Healy COLLATERAL MATERIAL - Poster, Single Ironman movie poster The Art Institute of California- Inland Empire Justin Paul Valdivia COLLATERAL MATERIAL - Poster, Campaign Yb Squared Advertisement The Art Institute of California Inland Empire Melissa Dvorak COLLATERAL MATERIAL - Stationery Package Samrec The Art institute of California Inland Empire Chris Gomez COLLATERAL MATERIAL - Poster, Single Deftones - Digital Bath Westwood College - Inland Empire Arturo Meza COLLATERAL MATERIAL Publication Design - Series Pulsing Ad - Cold Steel The Art Institute of California-Inland Empire Bryan C Stifle COLLATERAL MATERIAL - Stationery Package Rebal Alliance (Identity) Westwood College - Inland Empire Bianca Barberena COLLATERAL MATERIAL - Poster, Single Arts & Music Poster California State University San Bernardino Ricky Neilsen COLLATERAL MATERIAL - Stationery Package NaZura BioHealth, Inc. Business Card Concept California State University San Bernardino Cory DeYonker COLLATERAL MATERIAL - Poster, Single Type Poster California Baptist University Jazeena Pineda COLLATERAL MATERIAL - Brochure Quinta Real Brochure The Art Institute of Inland Empire Myra Mayovie Rosales COLLATERAL MATERIAL - Poster, Campaign My Design For Success Posters The Art Institute of California- Inland Empire Justin Paul Valdivia COLLATERAL MATERIAL - Annual Report Annual Report, Boston Beer Co Westwood College - Inland Empire Andrew Bonanno COLLATERAL MATERIAL - Poster, Campaign Beatport Westwood College - Inland Empire Tyler Johnson COLLATERAL MATERIAL - Poster, Campaign CSUSB Art & Music Festival Concept Design California State University San Bernardino Renae Tate 46 AMERICAN ADVERTISING FEDERATION COLLATERAL MATERIAL Magazine Design (Entire Magazine) ESP Fashion - Magazine Westwood College - Inland Empire Thomas Dizon COLLATERAL MATERIAL Book Design (Entire Book) 20 Rules California State University San Bernardino Jaycie Kim COLLATERAL MATERIAL Book Design (Entire Book) Arts & Music Festival Look Book California State University San Bernardino Ariel Seymour DIRECT MARKETING Wahoos Fish Taco Nutrition Facts Infographic for Children The Art Institute of California Indland Empire Joey Koslik Bronze STUDENT Winners NON-TRADITIONAL ADVERTISING - Single CBU Plane California Baptist University Taylor Griner INTEGRATED CAMPAIGNS - Consumer Emochi Ad Campaign Art Institute of California Inland Empire Ashton D. Hayes NON-TRADITIONAL ADVERTISING - Campaign Concert Campaign Platt College Alenn Genato INTEGRATED CAMPAIGNS - Consumer Men’s Week The Art Institute of California-Inland Empire Rhonda Jeannine Hanke NON-TRADITIONAL ADVERTISING - Campaign T-Shirt Campaign California Baptist University Kelsey Doolittle ELEMENTS OF ADVERTISING - Copywriting Mission Written The Art Institute of California-Inland Empire Rhonda Jeannine Hanke CONSUMER OR TRADE PUBLICATION Campaign Corporate Identity System California State University San Bernardino Manuel Carreon III ELEMENTS OF ADVERTISING - Logo “Nazura” Logo California State University San Bernardino David R. Garcia DIGITAL ADVERTISING - Mobile Apps Email Factory App The Art Institute of Inland Empire Myra Mayovie Rosales TELEVISION - Single Design APPeal California State University San Bernardino Renee M. Barthelemy INTEGRATED CAMPAIGNS - Consumer The Wire - Rock & Art Show campaign Westwood College - Inland Empire Joe Lopez ELEMENTS OF ADVERTISING - Logo Promega California State University San Bernardino Ariana Pickens ELEMENTS OF ADVERTISING Illustration, Single The Day I Won the Battle Art Institute - Inland Empire Oscar Sanchez ELEMENTS OF ADVERTISING Illustration, Campaign Mo-Money series The Art Institute of California- Inland Empire Justin Paul Valdivia ELEMENTS OF ADVERTISING Photography, Campaign Dolce & Gabbana (photography) Westwood College - Inland Empire Cori Kellett ELEMENTS OF ADVERTISING Animation or Special Effects “Intune” California State University San Bernardino Renee M. Barthelemy ELEMENTS OF ADVERTISING - Logo Shyne Apparel Graphic Art Institute Inland Empire Derek Godinez Lopez ELEMENTS OF ADVERTISING - Logo Graphic Designer Logo The Art Institute of California Inland Empire Melissa Dvorak ELEMENTS OF ADVERTISING - Logo Ojai Foods (Logo) The Art Institute of California - Inand Empire Marcos DeHaro INLAND EMPIRE 47 Sponsors A VERY SPECIAL Thank You The American Advertising Federation Inland Empire thanks our generous sponsors for helping us to bring this memorable gala to you. Working together we’re always greater. It has been an honor to work with these incredible advertising companies. Thank You! Lacey Kendall President American Advertising Federation-Inland Empire It isn’t very often that a creative is gifted with the opportunity to completely design a publication that celebrates his own profession. I can’t thank the leaders of the AAF - Inland Empire enough for the trust in me that this project represents. The people behind this awards annual - John McCarthy, Carlo Vitolo, Lacey Kendall, Jane Brenlin, and Rick Haan are all a pleasure to work with. I also want to thank Jon Hogerheiden, Steve Donlin, and all the fantastic creatives and sponsors who helped to make this happen. ©2014 My sincere thanks. Design and printing courtesy of ICG. 951-278-0575 - Andrew Phipps
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