1. business and industrial
2. advertising and marketing
3. advertising

CURRICULUM VITAE
Denise E. DeLorme, Ph.D.
June 2012
Office
Nicholson School of Communication
University of Central Florida
P.O. Box 161344
Orlando, Florida 32816-1344
(407) 823-2462
Home
1624 Magnolia Avenue
Winter Park, Florida
32789-1628
(407) 740-8516
[email protected]
Education
Ph.D. (Advertising) 1995
· Grady College of Journalism and Mass Communication, University of Georgia
M.A. (Advertising) 1991
· Grady College of Journalism and Mass Communication, University of Georgia
A.B.J. (Advertising) 1989
· Grady College of Journalism and Mass Communication, University of Georgia
Academic Appointments
Professor of Advertising
Division of Advertising and Public Relations
Nicholson School of Communication
University of Central Florida, Orlando, Florida
Fall 2009-present
Associate Professor of Advertising
Division of Advertising and Public Relations
Nicholson School of Communication
University of Central Florida, Orlando, Florida
Fall 2002-Summer 2009
Assistant Professor of Advertising
Division of Advertising and Public Relations
Nicholson School of Communication
University of Central Florida, Orlando, Florida
Fall 1996-Summer 2002
Instructor of Advertising
Department of Advertising and Public Relations
Grady College of Journalism and Mass Communication
University of Georgia, Athens, Georgia
Winter 1993-Spring 1996
Instructor of Marketing
Department of Marketing and Distribution
Terry College of Business Administration
University of Georgia, Athens, Georgia
Honors and Awards
Academic Scholarships and Assistantships
· Graduate Teaching Assistantships, Grady College, University of Georgia, 1992-1995
· Graduate Research Assistantships, Grady College, University of Georgia, 1991-1993
Fall 1995
Denise E. DeLorme, Ph.D.
School of Communication
Page 2 of 51
· Dowden Center for Telecommunications Assistantship, Grady College, University of Georgia, 1991
· Georgia Merit Scholar, Harris Academic Honor Scholarship, University of Georgia, 1986-1989
National Academic Honor Societies
· Phi Kappa Phi National Honor Society, 1991
· Golden Key National Honor Society, 1989
· Alpha Delta Sigma National Honor Society in Advertising, 1989
· Kappa Tau Alpha National Honor Society in Journalism, 1989
· Psi Chi National Honor Society in Psychology, 1989
Listings in National and International Honors Directories
· International Biographical Centre Top 100 Educators, 2009
· International Biographical Centre 21st Century Award for Achievement, 2008
· International Biographical Centre 2000 Outstanding Intellectuals of the 21st Century, 2008
· International Biographical Centre International Educator of the Year, 2008
· International Biographical Centre Leading Educators of the World, 2008
· Cambridge Who’s Who, 2007
· Marquis Who’s Who of Emerging Leaders, 2006
· Biltmore Who’s Who Among Executive and Professional Women, 2006
· Manchester Who’s Who Among Executive and Professional Women in Marketing, 2006
· Empire Who’s Who of Women in Education, 2006
· Marquis Who’s Who in America, 2006
· Marquis Who’s Who in the World, 2005
· Marquis Who’s Who in American Education, 2005
· Academic Keys Who’s Who in Social Science Higher Education, 2004
· Marquis Who’s Who of American Women, 2004
· Directory of American Scholars, 2000
· International Who’s Who of Professionals, 1999
· Strathmore’s Who’s Who, 1999
· Outstanding Young Women of America, 1997
· World’s Who’s Who of Women, 1991
· International Who’s Who of Professional and Business Women, 1991
· Outstanding College Students of America, 1988
Research
Research Areas
Health Communication
Pharmaceutical Advertising
Consumer Behavior
Environmental Communication
Media and Advertising Effects
Qualitative Research Methods
Ph.D. Dissertation
DeLorme, Denise E. (1995), Brands in Films: Moviegoers’ Experiences and Interpretations,
University of Georgia.
Masters Thesis
DeLorme, Denise E. (1991), The Meaning of Product Placements to the Motion Picture
Audience: A Focus Group Study, University of Georgia.
Denise E. DeLorme, Ph.D.
School of Communication
Page 3 of 51
Scholarly Book Chapters
1. DeLorme, Denise E., Jisu Huh, Leonard N. Reid, and Soontae An (2011), “Advertising in Health
Communication: Promoting Pharmaceuticals and Dietary Supplements to U.S. Consumers,” The
Routledge Handbook of Health Communication, 2nd edition, eds., Teresa L. Thompson, Roxanne
Parrott, and Jon F. Nussbaum, NY: Routledge, Taylor & Francis Group, 268-290.
2. DeLorme, Denise E. (2000), “Potential Ethical Issues Associated with Qualitative Research
Conducted Face-to-Face and in Cyberspace,” Advertising Research: The Internet, Consumer
Behavior, and Strategy, ed., George M. Zinkhan, Chicago: American Marketing Association, 241252.
National and International Refereed Publications
1. Huh, Jisu, Denise E. DeLorme, Leonard N. Reid, and Junga Kim, “Does It Matter to Korean and
White Americans Where Drug Ads are Placed?: Perceptions of the Information Utility of DTC
Advertising Media,” Journal of Advertising Research (in press).
2. DeLorme, Denise E., Jisu Huh, Leonard N. Reid, and Soontae An, “Dietary Supplement
Advertising: A Review of Regulation and Research,” International Journal of Advertising (in
press).
3. Huh, Jisu, Denise E. DeLorme, Leonard N. Reid, and Junga Kim, “Asian Americans’ Prescription
Drug Information Seeking and Evaluation and Use of Different Information Sources,” Journal of
Health Communication (in press).
4. Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid (2012), “Skepticism toward DTC
Advertising: A Comparative Study of Korean and Caucasian Americans,” International Journal of
Advertising, 31(1), 147-168.
5. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid (2011), “Source Selection in Prescription
Drug Information Seeking and Influencing Factors: Applying the Comprehensive Model of
Information Seeking (CMIS) in an American Context,” Journal of Health Communication, 16(7),
766-787.
6. DeLorme, Denise E., Jisu Huh, Leonard N. Reid, and Soontae An (2010), “The State of Public
Research on Over-the-Counter Drug Advertising: Where We Are and Where We Need to Go,”
International Journal of Pharmaceutical and Healthcare Marketing, 4(3), 208-231. (Outstanding
Paper Award, Emerald Literati Network Awards for Excellence, 2011)
7. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid (2010), “Evaluation, Use, and Usefulness of
Prescription Drug Information Sources among Anglo- and Hispanic-Americans,” Journal of
Health Communication, 15(1), 18-38.
8. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid, (2009), “Direct-to-Consumer Advertising
Skepticism and Consumers’ Use and Usefulness of Prescription Drug Information Sources,”
Health Marketing Quarterly 26, 293-314.
9. DeLorme, Denise E. and Jisu Huh (2009), “Seniors’ Uncertainty Management of DTC
Prescription Drug Advertising Usefulness,” Health Communication, 24(6), 494-503.
10. Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid (2008), “Operationalizing the SecondPerson Effect and Its Relationship to Behavioral Outcomes of DTC Advertising,” American
Behavioral Scientist, Special Issue on the Third-Person Effect, 52(2), 186-207.
Denise E. DeLorme, Ph.D.
School of Communication
Page 4 of 51
11. DeLorme, Denise E. and Fred Fedler (2008), “Endowed Newspapers: A Solution to the Industry’s
Problems?” Journal of Humanities and Social Sciences, 2(1), 1-14. (Article selected for reprint in
ICFAI University Press Professional Reference Book: Newspaper Industry, Institute of Chartered
Financial Analysts of India.)
12. DeLorme, Denise E. and Fred Fedler (2008), “Early U.S. Journalists and the Evolution of
Publicists’ Stunts: From Circus Ballyhoo to Professionalism” Journal of Interdisciplinary and
Multidisciplinary Research, 2(1), 1-16.
13. Zinkhan, George M., Denise E. DeLorme, Cara Peters, and Richard T. Watson (2007),
“Information Sources and Government Research: Ethical Conflicts and Solutions,” Public
Integrity, 9(4), 363-376.
14. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid (2007), “Seniors’ Perceptions of Prescription
Drug Information Sources,” International Journal of Pharmaceutical and Healthcare Marketing,
1(2), 107-127.
15. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid (2007), “‘Others Are Influenced, But Not
Me’”: Older Citizens’ Perceptions of Prescription Drug Advertising Effects,” Journal of Aging
Studies, 21, 135-151.
16. DeLorme, Denise E. and Mary Alice Shaver (2006), “Pesky Predicaments and Solutions: How Do
I Fit That into My Already Full Class?” Journal of Advertising Education, Fall, 22-31.
17. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid (2006), “Age Differences in How
Consumers Behave Following Exposure to DTC Advertising,” Health Communication, 20(3), 255265.
18. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid (2006), “Perceived Effects of DTC
Prescription Drug Advertising on Self and Others: A Third Person Effects Study of Older
Consumers,” Journal of Advertising, 35(3), 47-65.
19. Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid (2006), “Perceived Third-Person Effects and
Consumer Attitudes on Pre-vetting and Banning DTC Advertising,” Journal of Consumer Affairs,
40(1), 90-116.
20. Kwak, Hyokjin, George M. Zinkhan, Denise E. DeLorme, and Trina Larsen (2006), “Revisiting
Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying
Behavior: A Case from South Korea,” Journal of International Consumer Marketing, 18(3), 57-80.
21. Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid (2005), “Factors Affecting Trust in Online
Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC
Advertising,” Journal of Health Communication, 10, 711-731.
22. DeLorme, Denise E. and Fred Fedler (2005), “An Historical Analysis of Journalists’ Attitudes
toward Advertisers and Advertising’s Influence,” American Journalism, 22(2), 7-40.
23. DeLorme, Denise E., Scott C. Hagen, and I. Jack Stout (2005), “Perspectives on Prescribed
Burning: Issues and Directions for Developing Campaign Messages,” The Environmental
Communication Yearbook Volume 2, ed., Susan L. Senecah, Mahwah, New Jersey: Lawrence
Erlbaum Associates Publishers, 99-114.
24. DeLorme, Denise E., George M. Zinkhan, and Scott C. Hagen, (2004), “The Process of Consumer
Reactions to Possession Threats and Losses in a Natural Disaster,” Marketing Letters, 15(4), 185199.
Denise E. DeLorme, Ph.D.
School of Communication
Page 5 of 51
25. Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid (2004), “The Third-Person Effect and Its
Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-toConsumer Prescription Drug Advertising,” Communication Research, 31(5), (October), 1-32.
26. Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid (2004), “Media Credibility and
Informativeness of Direct-to-Consumer Prescription Drug Advertising,” Health Marketing
Quarterly, 21(3), 27-61. (Article selected by the Association for Consumer Research (ACR) for
recognition of important implications for public policy makers and cited on ACR website
(http://www.acrwebsite.org/topic.asp?artid=300.)
27. Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid (2004), “The Information Utility of DTC
Prescription Drug Advertising,” Journalism and Mass Communication Quarterly, 81(4), 788-806.
28. DeLorme, Denise and Fred Fedler (2003), “Journalists’ Hostility toward Public Relations: An
Historical Analysis,” Public Relations Review, 29(2), (June), 99-124.
29. DeLorme, Denise E., Peggy J. Kreshel, and Leonard N. Reid (2003), “Lighting Up: Young
Adults’ Autobiographical Accounts of Their First Smoking Experiences,” Youth and Society, 34(4)
(June), 468-496.
30. DeLorme, Denise E., Scott C. Hagen, and I. Jack Stout (2003), “Consumers’ Perspectives on
Water Issues: Directions for Educational Campaigns,” Journal of Environmental Education, 34(2),
28-35.
31. Kwak, Hyokjin, George M. Zinkhan, and Denise E. DeLorme (2002), “Effects of Compulsive
Buying Tendencies on Attitudes Toward Advertising: The Moderating Role of Exposure to TV
Commercials and TV Shows,” Journal of Current Issues and Research in Advertising, 24(2) (Fall),
17-32.
32. DeLorme, Denise E., George M. Zinkhan, and Warren French (2001), “Ethics and the Internet:
Issues Associated with Qualitative Research,” Journal of Business Ethics, 33, 271-286.
33. DeLorme, Denise E. (2000), “Incorporating Promotional Products into the Campaigns Course: A
Partnership Pilot Program,” Journal of Advertising Education, (Fall), 28-39.
34. DeLorme, Denise E., Claudia Mennicken, and Hans-Joerg Aleff (2000), “A Cross-Cultural
Comparison of Consumers’ Perceptions and Evaluations of Brand Placement in Motion Pictures,”
Proceedings of the 2000 American Marketing Association Winter Educators’ Conference, 27-34.
35. DeLorme, Denise E. and Leonard N. Reid (1999), “Moviegoers’ Experiences and Interpretations
of Brands in Films Revisited,” Journal of Advertising, 28(2), 71-95.
36. Reid, Leonard N., Karen Whitehill King, and Denise E. DeLorme (1998), “Top Level Agency
Creatives Look at Advertising Creativity Then and Now,” Journal of Advertising, 27(2), 1-15.
(Journal of Advertising Best Article Award Finalist.)
37. DeLorme, Denise E. (1998), “Consumers’ Experiences and Interpretations of Brands in Pop
Culture Contexts,” Proceedings of the 1998 Conference of the American Academy of Advertising,
Darrel D. Muehling, ed., Pullman, WA: American Academy of Advertising, 216-222.
38. DeLorme, E. Denise, Elizabeth Luckey, George Zinkhan, and Warren French (1996), “Toward an
Advertising Research Code of Ethics,” Proceedings of the 1996 Conference of the American
Academy of Advertising, Gary B. Wilcox, ed., Austin, TX: American Academy of Advertising,
149-155.
Denise E. DeLorme, Ph.D.
School of Communication
Page 6 of 51
39. Nowak, Glen J., Glen T. Cameron, and Denise E. DeLorme (1996), “Beyond the World of
Packaged Goods: Assessing the Relevance of Integrated Marketing Communications for Retail and
Consumer Services Marketing,” Journal of Marketing Communications, 2(3), 173-190. (Article
reprinted in The ABC’s of IMC: Building Blocks for Integrated Marketing Communications, 1998,
Anders Gronstedt and Lisa Siracuse, eds., New York, Advertising Research Foundation.)
Book Reviews in Scholarly Journals
1. DeLorme, Denise E. (2003), Review of Advertising to the American Woman: 1900-1999 by
Daniel Dellis Hill, Columbus, OH: Ohio State University Press, 2002, Journalism and Mass
Communication Quarterly, 80(3) (Autumn), 735-737.
2. Zinkhan, George M. and Denise E. DeLorme (1995), “Qualitative Research in Marketing: We All
Have Stories To Tell,” Journal of Marketing, 59 (3), 99-101. (Review of Narrative Analysis by
Catherine K. Riessman, Newbury Park, CA: Sage Publications, 1993.)
Invited Professional Association Publications
1. Huh, Jisu, Denise E. DeLorme, Leonard N. Reid, and Soontae An (2010), “Direct-to-Consumer
Prescription Drug Advertising: History, Regulation, and Issues,” Minnesota Medicine, March,
93(3), 50-52.
2. DeLorme, Denise E. and Karen W. King (2005), “A Tribute to AAA Fellow Leonard Reid,”
American Academy of Advertising Newsletter, June, 1(1), 8.
3. DeLorme, Denise E. (1998), “A Professor’s Reflection on the 1998 PPA Winter Show,”
Promotional Products Business, (June), 140-141.
National and International Refereed Conference Papers and Presentations
1. DeLorme, Denise E. and Scott C. Hagen, “Communications Considerations in the Context of an
Interdisciplinary Sea Level Rise Impacts Assessment Project,” Abstract accepted for presentation
at the 2012 International Conference on Hydroscience and Engineering, Orlando, Florida
2. DeLorme, Denise E. and Scott C. Hagen, “Challenges and Opportunities with Interdisciplinary
Research on Climate Change Impacts,” Paper accepted for presentation at the 2012 International
Conference on Hydroinformatics, Hamburg, GERMANY.
3. Huh, Jisu, Denise E. DeLorme, Leonard N. Reid, and Junga Kim, “Use and Evaluation of Online
Advertising Sources vs. Non-Advertising Sources for Prescription Drug Information: Differences
between Korean and White Americans” Proceedings of the 2012 Conference of the American
Academy of Advertising, (published abstract). Paper presented at the conference in Myrtle Beach,
South Carolina.
4. DeLorme, Denise E. and Scott C. Hagen, “Using and Applying Focus Groups in Climate Change
Impact Assessment Projects,” Presentation at the 2011 Conference of the American Geophysical
Union, San Francisco, California.
5. DeLorme, Denise E. Marian Hanisko, Heidi Stiller, Graham Lewis, and Scott C. Hagen,
“Planning and Evaluating Workshops for Coastal Resource Managers,” Presentation at the 2011
Conference of the Coastal and Estuarine Research Federation, Daytona Beach, Florida.
6. Huh, Jisu, Denise E. DeLorme, Leonard N. Reid, and Junga Kim, “The Information Utility of
DTC Advertising in Different Media: Does It Matter Where DTC Ads Are Placed and Do Asian
and White Americans View Them Differently?” Proceedings of the 2011 Conference of the
Denise E. DeLorme, Ph.D.
School of Communication
Page 7 of 51
American Academy of Advertising, (published abstract). Paper presented at the conference in Mesa,
Arizona.
7. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid, “Perceived Influence of Nonprescription
Drug Advertising among Americans and Germans: A Cross-National Test of the Third-Person
Effect,” Proceedings of the 2010 European Conference of the American Academy of Advertising,
(published abstract). Paper presented at the conference in Milan, ITALY.
8. Jisu Huh, Denise E. DeLorme, Leonard N. Reid and Junga Kim, “Health Information Seeking and
Use of DTC Advertising: A Comparative Study of Korean and White Americans,” Proceedings of
the 2010 Conference of the American Academy of Advertising, (published abstract). Paper
presented at the conference in Minneapolis, Minnesota.
9. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid, “DTC Advertising Skepticism and
Consumers’ Use and Usefulness of Prescription Drug Information Sources,” Proceedings of the
2009 Conference of the American Academy of Advertising, (published abstract). Paper presented at
the conference in Cincinnati, Ohio.
10. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid, “Evaluation, Use, and Usefulness of
Interpersonal, Advertising, and Mediated Sources of Prescription Drug Information among Angloand Hispanic-Americans,” Paper presented at the 2008 Conference of the Association for
Education in Journalism and Mass Communication, Chicago, Illinois
11. Shrader, Melissa and Denise E. DeLorme, “Perceived Influence of Women’s Magazine Portrayals
on Body Image,” Paper presented at the 2007 Conference of the Association for Education in
Journalism and Mass Communication, Washington, D.C.
12. DeLorme, Denise E., Hyokjin Kwak, and George M. Zinkhan, “Compulsive Buyers’ Reactions to
Promotional Practices,” Proceedings of the 2007 American Marketing Association Marketing and
Public Policy Conference, Manoj Hasta, John L. Swasy, and Sonya A. Grier, eds., Chicago,
Illinois: American Marketing Association, 168-169 (published abstract). Paper presented at the
conference in Washington, D.C.
13. Jisu Huh, Denise E. DeLorme, and Leonard N. Reid, “Operationalizing the Second-Person Effect
and Its Relationship to Behavioral Outcomes of DTC Advertising,” Proceedings of the 2007
Conference of the American Academy of Advertising (published abstract). Paper presented at the
conference in Burlington, Vermont.
14. Fedler, Fred and Denise E. DeLorme, “Endowed Newspapers: A Solution to the Industry’s
Problems?” Paper presented at the 2007 Association for Education in Journalism and Mass
Communication Mid-Winter Conference, Reno, Nevada.
15. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid, “Senior Citizens on Interpersonal,
Advertising, and Other Mediated Sources of Prescription Drug Information,” Paper presented at
the 2006 Conference of the Association for Education in Journalism and Mass Communication in
San Francisco, California.
16. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid, “Older Adults on Their Knowledge,
Opinions, and Expectations of DTC Advertising Regulation,” Proceedings of the 2006 Conference
of the American Academy of Advertising (published abstract). Paper presented at the conference in
Reno, Nevada.
17. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid, “A Qualitative Investigation of Older
Adults’ Perceptions of the Influence of DTC Advertising on Self and Others,” Paper presented at
Denise E. DeLorme, Ph.D.
School of Communication
Page 8 of 51
the 2005 Conference of the Association for Education in Journalism and Mass Communication in
San Antonio, Texas.
18. Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid, “Consumer Perceptions of the Informational
Utility of DTC Advertising,” Proceedings of the 2005 Conference of the American Academy of
Advertising, Carrie La Ferle, ed., East Lansing, Michigan: American Academy of Advertising, 35-36
(published abstract). Paper presented at the conference in Houston, Texas.
19. Huh, Jisu, Denise E. DeLorme, Sarah M. Smith, and Leonard N. Reid (2004), “News Bias and
Advertising: Consumer and Media Professional Perceptions of Rub Off Effects,” Paper presented at
the 2004 Conference of the Association for Education in Journalism and Mass Communication in
Toronto, CANADA.
20. DeLorme, Denise E., Jisu Huh, and Leonard N. Reid (2004), “Perceived Effects of DTC
Prescription Drug Advertising on Self and Others: A First Look at Third Person Effects among
Older Consumers,” Proceedings of the 2004 Conference of the American Academy of Advertising,
Pat Rose, ed., Miami, Florida: American Academy of Advertising, 53-54 (published abstract).
Paper presented at the conference in Baton Rouge, Louisiana.
21. DeLorme, Denise E. and Fred Fedler (2004), “Early Reporters and the Evolution of Publicists’
Stunts from Circus Ballyhoo to Professionalism,” Paper presented at the 2004 Southeast
Colloquium of the Association for Education in Journalism and Mass Communication in Tampa,
Florida. (regional)
22. DeLorme, Denise E. and Fred Fedler (2003), “An Historical Analysis of Journalists’ Attitudes
toward Advertisers and Advertising’s Influence,” Paper presented at the 2003 Conference of the
Association for Education in Journalism and Mass Communication in Kansas City, Missouri.
(Paper selected for inclusion in the International Newspaper Marketing Association Academic
Archive 2003, www.inma.org/academicpapers.cfm.)
23. Kwak, Hyokjin, George M. Zinkhan, and Denise E. DeLorme (2003), “Revisiting Normative
Influences on Impulsive Buying Behavior and Extension to Compulsive Buying Behavior: A
Cross-National Comparison,” Proceedings of 2003 American Marketing Association Winter
Educators’ Conference, American Marketing Association, 194-195 (published abstract). Paper
presented at the conference in Orlando, Florida.
24. DeLorme, Denise E. (2002), “Developing and Evaluating Not-for-Profit Campaigns,” Paper
presented at the 2002 Society for Marketing Advances Conference in St. Petersburg Beach, Florida.
25. Fedler, Fred and Denise E. DeLorme (2002), “Journalists’ Hostility toward Public Relations: An
Historical Analysis,” Paper presented at the 2002 Conference of the Association for Education in
Journalism and Mass Communication in Miami, Florida.
26. DeLorme, Denise E. Scott C. Hagen, and I. Jack Stout (2002), “Consumers’ Perspectives on
Prescribed Burning: Challenges and Opportunities for Environmental Campaigns,” Marketing and
Public Policy: New Directions for Public Policy, Les Carlson, ed., Atlanta, Georgia, American
Marketing Association, 38-39 (published abstract). Paper presented at the 2002 American
Marketing Association Marketing and Public Policy Conference in Atlanta, Georgia.
27. DeLorme, Denise E., Leonard N. Reid, and Peggy J. Kreshel, (2001), “Getting Started with
Alcohol: Young Adults’ Autobiographical Accounts of Their First Drinking Experiences,”
Proceedings of the 2001 Conference of the American Academy of Advertising, Charles R. Taylor,
Denise E. DeLorme, Ph.D.
School of Communication
Page 9 of 51
ed., American Academy of Advertising, 211-212 (published abstract). Paper presented at the
conference in Salt Lake City, Utah.
28. DeLorme, Denise E. and Scott C. Hagen (2000), “The 1998 Florida Firestorm: Consumers’
Experiences and Interpretations of a Natural Disaster,” Marketing Advances in the New
Millennium, Dawn R. Deeter-Schmelz and Timothy P. Hartman, eds., Athens, Ohio, Society for
Marketing Advances, 329 (published abstract). Paper presented at the 2000 Society for Marketing
Advances Conference in Orlando, Florida.
29. Hagen, Scott C., Denise E. DeLorme, George Bagley, and I. Jack Stout (2000), “Developing an
Environmental Education Campaign about the Benefits of Prescribed Burns for the State of
Florida,” Paper presented at the 2000 Conference of the American Society for Engineering
Education in St. Louis, Missouri.
30. DeLorme, Denise E., Leonard N. Reid, and Peggy Kreshel (2000), “Young Adults’
Autobiographical Memories of Initial Cigarette Smoking Situations,” Proceedings of the 2000
Conference of the American Academy of Advertising, Mary Alice Shaver, ed., East Lansing, MI:
American Academy of Advertising, 43-44 (published abstract). Paper presented at the conference
in Newport, Rhode Island.
31. Head, Clarence, Scott C. Hagen, George Bagley, Denise E. DeLorme, Gianfranco Basili, and
Sandy Bogan, (2000), “Benefits of Controlled Burns to Florida Wildlife,” Proceedings of the 2000
Conference of the Association of American Geographers, 302 (published abstract). Paper presented
at the conference in Pittsburgh, Pennsylvania.
32. DeLorme, Denise E., Claudia Mennicken, and Hans-Joerg Aleff (2000), “A Cross-Cultural
Comparison of Consumers’ Perceptions and Evaluations of Brand Placement in Motion Pictures,”
Paper presented at the 2000 American Marketing Association Winter Educators’ Conference in
San Antonio, Texas.
33. DeLorme, Denise E. (1999), “Incorporating a Promotional Products Teaching Component into the
Advertising Campaigns Class: A Partnership Pilot Program,” Paper presented at the 1999
Conference of the Association for Education in Journalism and Mass Communication in New
Orleans, Louisiana.
34. DeLorme, Denise E., George M. Zinkhan, and Warren French (1999), “Ethical Issues Associated
with Qualitative On-Line Research: Toward a Common Platform,” Paper presented at the 1999
Conference of the Association for Education in Journalism and Mass Communication in New
Orleans, Louisiana.
35. DeLorme, Denise E., George M. Zinkhan, and Warren French (1998), “Direct Marketing
Research On-Line: Qualitative Research Consultants’ Experiences and Expectations,” Frontiers in
Direct Marketing Research, 1(1), Joseph E. Phelps, ed., John Wiley and Sons, 68-69 (published
abstract). Paper presented at the 1998 Direct Marketing Association Educators’ Conference in San
Francisco, California.
36. DeLorme, Denise E.(1998), “Comparing Cinema versus In-Home Viewing Contexts in Audience
Experiences and Interpretations of Brands in Movies,” Paper presented at the 1998 Conference of
the Association for Education in Journalism and Mass Communication in Baltimore, Maryland.
(Outstanding Research Paper Award, Advertising Division)
Denise E. DeLorme, Ph.D.
School of Communication
Page 10 of 51
37. DeLorme, Denise E. (1998), “Consumers’ Experiences and Interpretations of Brands in Pop
Culture Contexts,” Paper presented at the 1998 Conference of the American Academy of
Advertising in Lexington, Kentucky.
38. DeLorme, Denise E. (1998), “Brand Placement: A Historical Overview,” Proceedings of the 1998
Conference of the American Academy of Advertising, Darrel D. Muehling, ed., Pullman, WA:
American Academy of Advertising, 305-306 (published abstract). Paper presented at the
conference in Lexington, Kentucky.
39. DeLorme, Denise E. and Glen J. Nowak (1997), “Developing Integrated Marketing Communications
Message Delivery Strategies: Challenges and Opportunities Associated with the Brand Contact
Concept,” Paper presented at the 1997 Conference of the Association for Education in Journalism and
Mass Communication in Chicago, Illinois. (Paper selected for inclusion in the International Newspaper
Marketing Association Academic Archive 2003 www.inma.org/academicpapers.cfm.)
40. Zimmer, Mary R. and Denise E. DeLorme (1997), “The Effect of Brand Placement Type and a
Disclaimer on Memory for Brand Placements in Movies,” Paper presented at the 1997 Conference
of the Association for Education in Journalism and Mass Communication in Chicago, Illinois.
41. DeLorme, Denise E. and Leonard N. Reid (1997), “Moviegoers’ Experiences and Interpretations
of Brands in Films Revisited,” Proceedings of the 1997 Conference of the American Academy of
Advertising, M. Carole Macklin, ed., Cincinnati, OH: American Academy of Advertising, 192
(published abstract). Paper presented at the conference in St. Louis, Missouri.
42. DeLorme, Denise E., Elizabeth Luckey, George Zinkhan, and Warren French (1996), “Toward an
Advertising Research Code of Ethics,” Paper presented at the 1996 Conference of the American
Academy of Advertising in Vancouver, BRITISH COLUMBIA.
43. Nowak, Glen J., Glen T. Cameron and Denise E. DeLorme (1995), “Looking beyond Consumer
Product and Packaged-Goods Marketers: The Relevance of ‘Integrated Marketing
Communications’ to Retail and Service Marketers,” Paper presented at the 1995 Conference of the
American Academy of Advertising in Norfolk, Virginia.
44. DeLorme, Denise E., Leonard N. Reid, and Mary R. Zimmer (1994), “Brands in Films: Young
Moviegoers’ Experiences and Interpretations,” Proceedings of the 1994 Conference of the
American Academy of Advertising, Karen Whitehill King, ed., Athens, GA: American Academy of
Advertising, 60 (published abstract). Paper presented at the conference in Tucson, Arizona.
National and International Invited Presentations
1. DeLorme, Denise E. (2007), “Theory versus Practice in the Advertising Classroom,” Panel
presentation at the 2007 Conference of the Association for Education in Journalism and Mass
Communication, Washington, D.C.
2. DeLorme, Denise E. and Mary Alice Shaver (2006), “Pesky Predicaments and Solutions: How Do
I Fit That into My Already Full Class?” Presentation at the 2006 Conference of the Association for
Education in Journalism and Mass Communication, Pre-Conference Advertising Pedagogy
Workshop in San Francisco, California.
3. DeLorme, Denise E. (2001), “Product Placement and the IMC Brand Contact Concept,”
Presentation to marketing faculty and graduate students of Waseda University and Tokyo Keizai
University, Waseda University in Tokyo, JAPAN.
Denise E. DeLorme, Ph.D.
School of Communication
Page 11 of 51
4. DeLorme, Denise E. (2001), “Product Placement and the IMC Brand Contact Concept,”
Presentation to faculty and graduate students, Department of Social Informatics, Chuo University,
in Tokyo, JAPAN.
5. DeLorme, Denise E. and Scott C. Hagen (2001), “An Exploration of Consumers’ Experiences
During and After a Natural Disaster: A Case Study in Central Florida,” Proceedings of the 2001
Conference of the Academy of Marketing Science, Melissa Moore and Robert Moore, eds.,
Mississippi, Academy of Marketing Science, 87-88 (abstract). Paper presented at the conference in
San Diego, California.
6. DeLorme, Denise E. (2000) “Consumers’ Perceptions of Brand Placement in U.S. Films,”
Presentation to faculty and graduate students at the School of Business and Commerce, Tokyo
International University in Saitama, JAPAN.
7. DeLorme, Denise E. (2000), “Focus Groups in Cyberspace: Challenges and Opportunities for
Advertising Researchers,” Paper presented at the 2000 American Marketing Association Winter
Educators’ Conference in San Antonio, Texas.
8. DeLorme, Denise E. and Leonard N. Reid (1999), “Getting Started: Reconstructions of First
Drinking and Smoking Experiences of Young Adults,” Paper presented at the 1999 American
Marketing Association Winter Educators’ Conference in St. Petersburg Beach, Florida.
9. DeLorme, Denise E. (1997), “Ethical Issues in Advertising Research: Beyond the Quantitative
Paradigm,” Paper presented at the 1997 American Marketing Association Summer Educators’
Conference in Chicago, Illinois.
10. DeLorme, Denise E. (1997), “Ethical Issues Associated with Qualitative Research in
Advertising,” Paper presented at the 1997 American Marketing Association Winter Educators’
Conference in St. Petersburg Beach, Florida.
International Research Collaboration
Claudia Menniken, Denise E. DeLorme, and Hans-Jorg Aleff (2000), “Product Placement in
Kinofilmen: Ein Internationaler Vergleich Zwischen Der Bundesrepublik Deutschland Und Den
USA,” Jahrbuch der Absatz- und Verbrauchsforschung. (1), 36-58.
Technical Reports
1. DeLorme, Denise E., Scott C. Hagen, Heidi Stiller, Marian Hanisko, and Graham Lewis (2011),
“Management Committee Workshop Report,” approved by the National Oceanic and Atmospheric
Administration (NOAA) for the grant, Integrated Modeling for the Assessment of the Ecological
Impacts of Sea Level Rise.
2. Hagen, Scott C., Denise E. DeLorme, Barbara Bess, I. Jack Stout, and Jim Kitchens (2001),
“Final Report” approved by the Florida Fish and Wildlife Conservation Commission Advisory
Council on Environmental Education for the grant, Educating Central Florida Homeowners on
Growth, Development, and Habitat Issues Through an Integrated Communication Campaign.
3. DeLorme, Denise E. (2001), “Focus Group Summary Report” approved by the Florida Fish and
Wildlife Conservation Commission Advisory Council on Environmental Education for the grant,
Educating Central Florida Homeowners on Growth, Development, and Habitat Issues Through an
Integrated Communication Campaign.
4. Hagen, Scott C., Denise E. DeLorme, George Bagley, Sandra Bogan, Paul N. Gray, Clarence
Head, Kristie Rocca, Laura Spencer, and I. Jack Stout (2000), “Final Report” approved by the
Denise E. DeLorme, Ph.D.
School of Communication
Page 12 of 51
Florida Fish and Wildlife Conservation Commission Advisory Council on Environmental
Education for the grant, Educating Floridians About the Benefits of Controlled Burns To Wildlife
and Their Habitats.
5. DeLorme, Denise E. (1999), “Focus Group Summary Report” approved by the Florida Fish and
Wildlife Conservation Commission Advisory Council on Environmental Education for the grant,
Educating Floridians About the Benefits of Controlled Burns To Wildlife and Their Habitats.
6. DeLorme, Denise E. (1998), “Final Report” approved by the Promotional Products Association of
Florida for the grant, Incorporating Promotional Products into the Campaigns Course: A
Partnership Pilot Program.
7. DeLorme, Denise E. (1998), “Final Report” approved by the University of Central Florida for the
grant, Getting Started: Reconstructions of First Smoking and Drinking Experiences of Young
Adults.
Documentary Video
Hagen, Scott C., Denise E. DeLorme (co-producer, script research, and evaluation), George
Bagley, I. Jack Stout, and Clarence M. Head (2000), A Burning Need: Fire in the Florida
Landscape, documentary video broadcasted on Orange County Government Access (Orange TV,
Channel 9) and St. John’s County Government Access (Channel 3) television stations and digitally
distributed via an Internet website (www.engr.ucf.edu/research/burns/index.htm)
Local Invited Research Presentations
1. DeLorme, Denise E., Linda Walters, Donna Campbell, Robert Swett, and Kathy Hill (2012), “A
Community-Based Social Marketing Plan for Ecosystem Protection in the Indian River Lagoon,”
Presentation at Stem to Stern II: Boating and Waterway Management in Florida Conference,
Clearwater Beach, Florida.
2. DeLorme, Denise E. (2011), “An Overview of DTC Prescription Drug Advertising,” Presentation
to Nicholson School of Communication health communication class, University of Central Florida,
Orlando, Florida
3. DeLorme, Denise E. (2009), “An Overview of DTC Prescription Drug Advertising,” Presentation
to the UCF Learning Institute for Elders (LIFE), University of Central Florida, Orlando, Florida.
4. DeLorme, Denise E. (2009), “An Overview of DTC Prescription Drug Advertising,” Presentation
to Nicholson School of Communication health communication class, University of Central Florida,
Orlando, Florida.
5. DeLorme, Denise E. and Fred Fedler (2003), “An Historical Analysis of Journalists’ Attitudes
Toward Advertisers and Advertising’s Influence,” Brown bag faculty research presentation,
Nicholson School of Communication, University of Central Florida, Orlando, Florida.
6. DeLorme, Denise E. (2000), “Brand Placement: Past and Present,” Brown bag faculty research
presentation, Nicholson School of Communication, University of Central Florida, Orlando,
Florida.
7. DeLorme, Denise E. (1999), “A Focus Group Study of Floridians’ Perceptions and Experiences of
Wildfires and Prescribed Burns,” Presentation to Rollins College environmental politics and policy
class, Brevard, Florida.
Denise E. DeLorme, Ph.D.
School of Communication
Page 13 of 51
8. DeLorme, Denise E. (1999), “Brands: Now Appearing at a Theater Near You,” Presentation to the
American Marketing Association Student Chapter, Department of Marketing, University of
Central Florida, Orlando, Florida.
9. DeLorme, Denise E. (1998), “Reflections on the 1998 Promotional Products Association
International Trade Show: A Professor’s View,” Presentation to the Promotional Products
Association of Florida, Orlando Chapter, Orlando, Florida.
10. DeLorme, Denise E. (1998), “Product Placement as Visual Communication,” Presentation to
Nicholson School of Communication visual communication class, University of Central Florida,
Orlando, Florida.
11. DeLorme, Denise E. (1996), “Brands: Now Appearing at a Theater Near You,” Presentation to
Nicholson School of Communication mass media research class, University of Central Florida,
Orlando, Florida.
Manuscripts in Preparation and Review
1. Huh, Jisu, Denise E. DeLorme, Leonard N. Reid, and Junga Kim, “How Korean and White
Americans Evaluate and Use Online Advertising and Non-Advertising Sources for Prescription
Drug Information” (manuscript in review at Drug Information Journal)
2. Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid, “A Model of the Effects of Over-theCounter (OTC) Drug Advertising” (in preparation)
External Research Funding
1. PI (50%) on federally-funded project entitled Piloting a Community-Based Social Marketing
Program to Protect Marine Ecosystems from Boating Impacts, Florida Sea Grant, National
Oceanic and Atmospheric Administration (NOAA). Total two-year budget from NOAA (Feb. 1,
2012 – Jan. 31, 2014) is $200,000. The interdisciplinary team includes Denise E. DeLorme (PI),
Linda J. Walters (co-PI, UCF), Robert A. Swett (UF), and Kathleen M. Hill (Indian River Lagoon
National Estuary Program).
2. Co-PI (5%) on federally-funded project entitled Integrated Modeling for the Assessment of the
Ecological Impacts of Sea Level Rise, National Oceanic and Atmospheric Administration
(NOAA). Total five-year budget from NOAA (Sept. 1, 2010 – Aug. 31, 2015) is $2,929,527. The
interdisciplinary team includes Scott C. Hagen (Scientific PI), Graham Lewis (Applications PI)
and co-PIs: Brian Batten (Dewberry, Inc.), Denise E. DeLorme (UCF), Wenrui Huang (FSU),
James T. Morris (USC), Don Slinn (UF), Jerry Sparks (Dewberry, Inc.), Linda Walters (UCF),
Dingbao Wang (UCF), John Weishampel (UCF), and Gour-Tsyh Yeh (UCF).
3. Huh, Jisu (PI), Denise E. DeLorme, and Leonard N. Reid (co-PIs), Prescription Drug
Information-Seeking Behaviors and DTC Advertising Effects among Asian American Consumers,
American Academy of Advertising Research Fellowship, 2008-2011, $2,550. Project completed.
Resulted in two national refereed journal articles, two national refereed conference papers, and
other papers in review.
4. DeLorme, Denise E. (PI) and Leonard N. Reid (co-PI), Perceived Third-Person Effects of Directto-Consumer Prescription Drug Advertising among Older Adults, American Academy of
Advertising Research Fellowship, 2002-2003, $1,900. Resulted in five national refereed journal
articles and a national refereed conference presentation.
5. Hagen, Scott C. (PI), Denise E. DeLorme, I. Jack Stout, and Barbara Bess (co-PIs), Educating
Central Florida Homeowners on Growth, Development, and Habitat Issues through an Integrated
Denise E. DeLorme, Ph.D.
School of Communication
Page 14 of 51
Communication Campaign, Florida Fish and Wildlife Conservation Commission Advisory Council
on Environmental Education, 2000-2001, $52,811. Resulted in a national refereed journal article
and a national refereed conference presentation.
6. Hagen, Scott C. (PI), Denise E. DeLorme, George M. Bagley, I. Jack Stout, Clarence M. Head,
(co-PIs) and the Florida Audubon Society, Educating Floridians about the Benefits of Controlled
Burns to Wildlife and Their Habitats, Florida Fish and Wildlife Conservation Commission
Advisory Council on Environmental Education, 1999-2000, $64,000. Resulted in two national
refereed journal articles, four national refereed conference presentations, one national invited
conference presentation, and one local invited presentation.
7. DeLorme, Denise E. (PI), Brands in Films: Moviegoers’ Experiences and Interpretations,
American Academy of Advertising Doctoral Dissertation Grant, 1994-1995, $1,250 (PI). Resulted
in a national refereed journal article, a national refereed proceedings publication, and three national
refereed conference presentations.
Internal Research Funding
1. DeLorme, Denise E. (PI) Using Social Marketing to Protect Past and Present Marine Ecosystems
from Boating Impacts in the Indian River Lagoon, UCF Nicholson School of Communication
Major Grants Development Stimulus Initiative, 2011-2012. Pre-proposal was awarded a one
course release for further grant development.
2. DeLorme, Denise E. (PI) Assessing Sustainability Indicators and Implications, UCF Nicholson
School of Communication Major Grants Development Stimulus Initiative, 2010-2011. Preproposal was awarded a one course release for further grant development.
3. DeLorme, Denise E. (PI) Health Literacy and Prescription Drug Information Seeking among
Older Americans, UCF Nicholson School of Communication Major Grants Development Stimulus
Initiative, 2009-2010. Pre-proposal was awarded a one course release for further grant
development.
4. DeLorme, Denise E. (PI), Evaluation and Use of Prescription Drug Information Sources among
Hispanic American Consumers, Nicholson School of Communication Research Award, University
of Central Florida Research Foundation, 2007-2012, $5,000. Resulted in three national refereed
journal articles and two national refereed conference presentations.
5. DeLorme, Denise E. (PI), Getting Started: Reconstructions of First Drinking and Smoking
Experiences of Young Adults, Office of Sponsored Research, University of Central Florida, 19971998, $7,500. Resulted in a national refereed journal article, two national refereed conference
presentations, and a national invited conference presentation.
External Grantwriting Workshops Attended
· National Science Foundation Day, State University System of Central Florida, January 2012
· Navigating the NSF System Workshop, Conference of the American Geophysical Union, San
Francisco, California, December 2011
· Grant Proposal Workshop, Florida Fish and Wildlife Conservation Commission Advisory Council
on Environmental Education, Orlando, Florida, May 2000 (accepted pre-proposal)
· Grant Proposal Workshop, Florida Fish and Wildlife Conservation Commission Advisory Council
on Environmental Education, Orlando, Florida, October 1999 (accepted pre-proposal)
· Grant Proposal Workshop, Florida Fish and Wildlife Conservation Commission Advisory Council
on Environmental Education, Tallahassee, Florida, December 1998 (accepted pre-proposal)
Denise E. DeLorme, Ph.D.
School of Communication
Page 15 of 51
Internal Grantwriting Workshops Attended
· Building a Budget, Office of Research and Commercialization, January 2011
· Grant Workshop Day, Office of Research and Commercialization, October 2009
· Research Development Program, Office of Research and Commercialization, Fall 2005
· Social Sciences Research Workshop, Office of Research and Commercialization, October 2005
· Grantwriter’s Workshop, College of Arts and Sciences, Women’s Research Center, September 2003
· Congressman Ric Keller’s Federal Grant Workshop, August 2003
· Women’s Research II: Engendering Diversity, Women’s Research Center, October 2002
· Women’s Research: Mirror of Unity Reflecting Diversity, Women’s Research Center, November 2001
· In-House Grant Proposal Workshop, Office of Research and Graduate Studies, October 2001
· Colloquium on Opportunities for Interdisciplinary Research Funding, April 1999
· Submitting a Winning Proposal, Office of Sponsored Research, April 1998
· Paradigm for Success: Enabling Strategies in Obtaining Federal Research Dollars, November 1997
Research Dissemination
· My scholarly work has been publicized in:
· The Atlanta Journal and Constitution
· Florida Naturalist
· Georgia Business
· The Orlando Sentinel
Scholarly Citations
· My research has received a total of 484 national and international scholarly citations including 374
refereed journal, 45 conference paper, 31 academic book, and 34 thesis/dissertation citations.
Recognition of Scholarly Contributions
· Ranked among the most productive authors in the nation of articles published in the leading national
advertising journals. John B. Ford and Altaf Merchant (2008), “A Ten-Year Retrospective of
Advertising Research Productivity, 1997-2006,” Journal of Advertising, 37(3), 69-94.
Research Awards and Honors
· Research Incentive Award (RIA), University of Central Florida, 2012
· Runner Up, Research Incentive Award (RIA), University of Central Florida, 2011
· Nomination, Excellence in Research Award, University of Central Florida, 2011
· Emerald Literati Network 2011 Outstanding Paper Award for my co-authored article, “The State of
Public Research on Over-the-Counter Drug Advertising: Where We Are and Where We Need To
Go,” 2010, International Journal of Pharmaceutical and Healthcare Marketing, 4(3), 208-231.
· Grasty Award for Outstanding Research, UCF Nicholson School of Communication, 2007
· Grasty Award for Outstanding Research, UCF Nicholson School of Communication, 2005
· Grasty Award for Outstanding Research, UCF Nicholson School of Communication, 2003
· Grasty Award for Outstanding Research, UCF Nicholson School of Communication, 2001
· Journal of Advertising Best Article Award Finalist, 1999
· Outstanding Research Paper Award, AEJMC Advertising Division, 1998
Teaching
Teaching Areas
Graduate
Mass Communication Theory
Qualitative Research Methods
Advertising and Society
Undergraduate
Advertising Principles, Advertising Copywriting
Advertising and Public Relations Campaigns
Advertising and Public Relations Law and Ethics
Denise E. DeLorme, Ph.D.
School of Communication
Page 16 of 51
Courses Taught
· University of Central Florida
· Graduate Seminars
· Mass Communication Theory (16 sections)
· Qualitative Research Methods in Mass Communication (12 sections)
· Advertising and Society (8 sections)
· Undergraduate Courses
· Advertising Principles (5 sections)
· Advertising Copywriting (17 sections)
· Advertising and Public Relations Campaigns (21 sections)
· Advertising and Public Relations Law and Ethics (4 sections)
· University of Georgia
· Undergraduate Courses
· Advertising Principles (8 sections)
· Advertising Campaigns (1 section)
· Personal Selling (2 sections)
New Courses Developed
· MMC 6402: Mass Communication Theory (graduate) Spring 1997
· MMC 6446: Qualitative Research Methods in Mass Communication (graduate) Summer 1999
· MMC 6606: Advertising and Society (graduate) Fall 2001
· MMC 4411: Advertising and Public Relations Campaigns (undergraduate) Fall 2000
· Web enhanced the course via WebCT, 2002-2003
· PUR 4203: Advertising and Public Relations Law and Ethics (undergraduate) Fall 2007
Service on Ph.D. Dissertation Committee
· Jennifer Fickley-Baker, graduated Spring 2012 (Department of Texts and Technology)
· Examining Gender in Pharmaceutical Rhetoric through a Cultural Studies Lens: A Case Study
on the Gardasil Vaccine
Service on Masters Thesis Committees
· Erin Lovell (Chair), graduated Spring 2011
· The Portrayal of Teen Pregnancy in the TV Series: “The Secret Life of the American Teenager”
· Erica Cowin, graduated Spring 2011
· The Evolution of U.S. Corporate Logos: A Semiotic Analysis
· April Raneri, graduated Spring 2010
· Source Representation and Framing in Childhood Immunization Communication
· Janine Pate (Chair), graduated Spring 2010
· A Qualitative Investigation of Adolescent Females’ Use of Social Networking Websites
· Cristina Delgado (Chair), graduated Spring 2009
· Claims of Mistaken Identity: An Examination of U.S. Television Food Commercials and the Adult
Obesity Issue
· Jaclyn Kirby, graduated Spring 2009
· U.S. Adults’ Perceptions of the Role of the Internet as a Tool for Weight Loss and Management
· Scott Elmore, graduated Spring 2008
· “Brothers and Sisters”: A New Impetus for Social Construction and Its Impact on Traditional
Cultivation Analysis
· Melissa Shrader (Chair), graduated Spring 2007 (School of Communication “Thesis of the Year” Award)
· Perceived Influence of Women’s Portrayals in Beauty and Fashion Magazines on Body Image
Denise E. DeLorme, Ph.D.
School of Communication
Page 17 of 51
· Collin Coleman, graduated Spring 2007 (University of Miami Film Studies Program)
· Laughing at Both Sides: A Study of Politics, Puppets, and Profane Paper Boys in “South Park:
Bigger, Longer, and Uncut” and “Team America: World Police”
· Patience Bryant, graduated Spring 2007
· Underprivileged Black Americans: The Aftermath of King Cotton
· Desislava Georgieva, graduated Fall 2005
· Communicating Culture through Capoeira
· Tom Vizcarrondo, graduated Summer 2004
· Ownership Diversity within the Media Industry: Trends and Current Conditions
· Diane Silkey, graduated Summer 2003
· Finding a Voice: Motivating Characteristics of Broadcasters with Speech Disorders
· Chen Lun Kwan, graduated Fall 2002
· The Agenda Setting Role of the Media in Intercultural Communication: A Study of International
Headlines in Yahoo!, Yahoo! China, and Yahoo! Taiwan
· Trenton Seltzer, graduated Fall 2000
· The Influence of Film Critic Quotations in Motion Picture Advertising on Audience Attitudes
· Cynthia Reynolds, graduated Summer 1999
· The Effects of Language Usage about Persons with Disabilities on Source Credibility and
Persuasiveness
· Varanya Tejatanalert (Chair), graduated Spring 1998
· A Cross-Cultural Analysis of the Closure Technique in Thai and American Magazine
Advertisements
· Michael Johnson, graduated Fall 1998
· An Examination of Counselor Knowledge of Attitude Change Theories
· Kathy Catron, graduated Spring 1998
· Top Management’s Perception of the Value of Public Relations
Service on Graduate Examining Committees
· Developed and assessed comprehensive exams for 179 masters candidates from 1999-present.
Graduate Research Projects Directed
· William Lovelady, UCF Nicholson School of Communication, Fall 2008
· A Study of U.S. Military Public Affairs about the Iraq War
· Wayne Smith, UCF Nicholson School of Communication, Summer 2003
· Personal Websites: A Review of the Literature
Undergraduate Honors Thesis Advising (Chair)
· Alexandra Schwartz, Honors in the Major Program, UCF Burnett Honors College,
Spring 2008.
· Breaking the Stigma of the Starving Artist: Encouraging Art Majors to Have Confidence in
Their Careers in Art
National Merit Scholar Mentoring
· Rachel Wasserman, National Merit Scholar Mentoring Program, UCF Burnett Honors College,
2003-2004
· A Literature Review of the Effectiveness of Internet Advertising
Undergraduate Student Internships Supervised
Supervised 104 undergraduate student internships from 1997-present including those with: advertising
and public relations agencies (e.g., Carlman Booker Reis; Cramer Krasselt; Fry Hammond Barr;
Greenstone Roberts; Kenton Smith; Vergason Sojourner and McWaters; Wooldridge Group; Y
Denise E. DeLorme, Ph.D.
School of Communication
Page 18 of 51
Partnership), marketing companies (e.g., Advantage Indoor, Alternative Marketing Strategies, Results
Marketing, World Sports and Marketing), mass media (e.g., Axis Magazine, Central Florida Future,
102 JAMZ Radio, Orlando Sentinel, Orlando Weekly, Mega 98.1 FM, Miami Herald, Mix 105.1 FM,
Teen Vogue, WESH-TV News Channel 2, WTMO Telemundo Channel 40, 98.9 WMMO Cox Radio),
tourist attractions (e.g., Sea World, Walt Disney World), and non-profit organizations (e.g., American
Cancer Society, Arthritis Foundation, Goodwill Industries, Hospice of the Comforter, United Way).
National Teaching Workshops Attended
· Advertising Ethics Pre-Conference Workshop, American Academy of Advertising, March 15, 2012
· Advertising Pedagogy Workshop, AEJMC Convention, San Francisco, California, August 1, 2006
· Advertising Pedagogy Workshop, AEJMC Convention, San Antonio, Texas, August 3, 2005
· Advertising Pedagogy Workshop, AEJMC Convention, Toronto, CANADA, August 3, 2004
· Advertising Pedagogy Workshop, AEJMC Convention, Kansas City, Missouri, July 29, 2003
· Advertising Pedagogy Workshop, AEJMC Convention, Miami, Florida, August 6, 2002
· Miami Ad School/FIU Creativity Seminar for Professors, Miami, Florida, February 25-27, 2000
· Advertising Pedagogy Workshop, AEJMC Convention, New Orleans, Louisiana, August 3, 1999
· Direct Marketing Educational Foundation Professors’ Institute, Boston, Mass., May 19-21, 1999
· Advertising Pedagogy Workshop, AEJMC Convention, Baltimore, Maryland, August 4, 1998
· Promotional Products Association Professors’ Program, Dallas, Texas, January 1998
· Yellow Pages Publishers Association Educators’ Seminar, Denver, Colorado, August 1997
· Advertising Pedagogy Workshop, AEJMC Convention, Chicago, Illinois, July 29, 1997
University Teaching Workshops Attended
· Developing a Cross-Cultural Classroom, UCF Office of International Studies, August 22, 2003
· International Studies Faculty Institute, UCF Office of International Studies, April 29-May 2, 2003
· WebCT Academy, UCF Course Development and Web Services, December 2002
· Faculty Development Institute, UCF Faculty Center for Teaching and Learning, Winter 2001
· ABCs of Diversity Workshop, UCF Office of Diversity Initiatives, October 25, 2000
· Faculty Development Institute, UCF Faculty Center for Teaching and Learning, Summer 2000
· Teaching and Learning in Teams, UCF Faculty Center for Teaching and Learning, Fall 1997
· Documenting Instructional Innovation, UCF Faculty Center for Teaching and Learning, Fall 1997
· Annual Teaching Workshops, University of Georgia Office of Instructional Development, 1992-93
· Teaching Training Course, University of Georgia Office of Instructional Development, Fall 1992
Instructional Innovation Awards and Recognition
· Kappa Delta Sorority, UCF Faculty Appreciation, 2009
· Developing a New Graduate Course on International Advertising, UCF Faculty International Studies
Institute, Summer 2003, $1,000.
· Developing a Web-Enhanced Advertising and Public Relations Campaigns Course, UCF Faculty
Development Institute, Winter 2001, $500.00.
· Foundation for Orange County Public Schools, Literacy Campaign by UCF Ad/PR students, 2001.
· Guiding, Managing, and Assessing Teamwork and Technology in a New Integrated Communications
Campaigns Course: A Pilot Study, UCF Faculty Development Institute, Summer 2000, $1,000.
· Incorporating Promotional Products into the Campaigns Course: A Pilot Study, Promotional
Products Association of Florida, 1998-1999, $10,000.
· Delta Delta Delta Sorority, UCF Faculty Appreciation, 1996, 1997, 1999
· Outstanding Graduate Teaching Award, University of Georgia, 1995
Denise E. DeLorme, Ph.D.
School of Communication
Page 19 of 51
Service Activities
National Scholarly Editorial Activities
· Editorial Board, Journal of Advertising, 2006-present
· Editorial Board, Journal of Advertising Education, 2001-present
· Editorial Board, Journal of Current Issues and Research in Advertising, 2005-2010, 2012-present
· Reviewer for Marketing Theory Special Issue on New Developments in Advertising Theory, 2003
· Ad Hoc Reviewer for Journal of the Academy of Marketing Science, Journal of Business Research,
Journal of Consumer Affairs, Journal of Marketing Theory and Practice, Health Communication,
International Journal of Pharmaceutical and Healthcare Marketing, and manuscript submissions to
national conferences of the Academy of Marketing Science, American Academy of Advertising,
American Marketing Association, Association for Education in Journalism and Mass
Communication, and the Society for Marketing Advances, 1994-present.
National Professional Service and Awards
· Secretary, American Academy of Advertising, 2009-2010 (elected)
· Publications Committee, American Academy of Advertising, 2012- (appointed)
· Awards Committee, American Academy of Advertising, 2001-2008 (appointed)
· Journal of Advertising Editorial Review Board Best Reviewers, Honorable Mention, 2008
· Best Conference Paper Competition Judge, American Academy of Advertising, 2007
· Journal of Advertising Outstanding Reviewer Award, 2006
· Research Committee, American Academy of Advertising, 2001-2006 (appointed)
· Discussant, Association for Education in Journalism and Mass Communication Conference, 2005
· Discussant, Association for Education in Journalism and Mass Communication Conference, 2003
· Session Chair, American Marketing Association Winter Educators’ Conference, 2003
· Session Chair, Society for Marketing Advances Conference, 2000
· Discussant, Society for Marketing Advances Conference, 2000
· Nominating Committee, Outstanding Young Americans, 1998
State Professional Service
· Session Chair, Florida Communications Association Conference, 2003
· Judge, Graduate Student Poster Competition, Florida Communications Association Conference, 2003
University and College Service
· Member, College of Sciences Promotion and Tenure Committee, 2010-2012 (elected)
· Member, Medical Program Curriculum Committee, University of Central Florida, Spring 2007
· Member, Library Advisory Committee, University of Central Florida, 1998-2001
· Member, Graduate Teaching Assistants Advisory Committee, University of Georgia, 1995
School Service
· Member, Graduate Faculty, University of Central Florida, 1997-present
· Member, Ph.D. Program Exploration Committee, present
· Member, Equitable Assignment Ad Hoc Committee, 2011 (elected)
· Member, Graduate Program Future Planning Working Group, Spring 2010
· Member, Tenure and Promotion Committee, University of Central Florida, 2008-2010
· Representative, Library Acquisitions, University of Central Florida, 1998-2004, 2005-2011
· Member, Annual Report Revision Committee, University of Central Florida, 2009-2010 (elected)
· Member, Annual Report Revision Committee, University of Central Florida, 2005-2009
· Member, “Thesis of the Year” Judging Committee, University of Central Florida, Spring 2009
· Member, Tenure and Promotion Committee, University of Central Florida, 2003-2004 (elected)
Denise E. DeLorme, Ph.D.
School of Communication
Page 20 of 51
· Chair, State Employees Charitable Campaign, University of Central Florida, 1996-2003, 2006
· Member, Doctoral Program Proposal Committee, University of Central Florida, Summer 2001
· Faculty Participant, Communications Day, University of Central Florida, 1997-2001
· Administrator, Typing Proficiency Exam, University of Central Florida, 1996-2001
· Chair, Gerow/May Academic Honor Scholarship Committee, University of Central Florida, 1998
· Member, Graduate Program Reform Committee, University of Central Florida, 1996-1997
Department (Division) Service
· Academic Advisor, Advertising/PR, University of Central Florida 1996-present
· Participant, Curriculum Assessment, Advertising/PR, University of Central Florida, 1996-present
· Member, Faculty Recruiting Committees, University of Central Florida, 2006-present
· Representative, AEJMC Conference Faculty Placement Center, 2003, 2005, 2006, 2007
· Member, Faculty Recruiting Committees, University of Central Florida, 2002-2004
· Faculty Participant, Student Internship Pursuit, University of Central Florida, Fall 1998, Fall 1999
· Member, Committee to Select an Outstanding Advertising/PR Student, March 1998
· Member, Florida Public Relations Association Student Scholarships Selection Committee, Fall 1997
· Member, Faculty Recruiting Committees, University of Central Florida, 1997-1998
· Judge, Student Advertising Campaign Competitions, University of Georgia, 1993-1996
Related Training and Experience
· A Primer on the Tools and Concepts of Social Marketing for Environmental Behavior Change, 2012
· Certificate of Completion, CITI Refresher Course in Protection of Human Research Subjects, 2009
· Certificate of Completion, CITI Refresher Course in Protection of Human Research Subjects, 2006
· Community of Science (COS) Database Training, University of Central Florida, November 2005
· Certificate of Completion, CITI Basic Course in Protection of Human Research Subjects, 2001
· Community of Science (COS) Database Training, University of Central Florida, October 2001
· Survey Research Center, Institute for Behavioral Research, Athens, Georgia, Summers 1993, 1994
· DialAmerica Marketing, Inc. Athens, Georgia, Spring 1992
· Editorial Assistant, Dowden Center for Telecommunications Journal, University of Georgia, 1991
· Jackson Associates Marketing Research, Athens, Georgia, Fall 1990
· The Adsmith Advertising Agency, Athens, Georgia, Fall 1989
· Davis Outdoor Sign Company, Athens, Georgia, Fall 1988
National Professional Affiliations
· American Academy of Advertising (AAA), member 1993-present
· Association for Education in Journalism and Mass Communication (AEJMC), member 1995-present
*Appendix: Scholarly Research Citations
To date, my research has received a total of 484 national and international scholarly citations including 374 journal,
45 conference paper, 31 academic book, and 34 thesis/dissertation citations. Following is documentation.
DeLorme, Denise E., Jisu Huh, and Leonard N. Reid (2010), “Evaluation, Use, and Usefulness of Prescription Drug
Information Sources among Anglo- and Hispanic-Americans,” Journal of Health Communication, 15(1), 18-38.
Cited in:
· “Internet Use for Health Information Among Haematology Outpatients: A Cross-Sectional Survey” by Michael R.
Laurent, Saskia Cremers, Gregor Verhoef, and Daan Dierickx (2011), Informatics for Health and Social Care.
Denise E. DeLorme, Ph.D.
School of Communication
Page 21 of 51
DeLorme, Denise E., Jisu Huh, Leonard N. Reid, and Soontae An (2010), “The State of Public Research on Over-theCounter Drug Advertising: Where We Are and Where We Need to Go,” International Journal of Pharmaceutical and
Healthcare Marketing, 4(3), 208-231.
Cited in:
· “Content Analysis of Television Advertising for Drugs that Switch from Prescription to Over-the-Counter: Balancing
Information and Appeals by Adrienne E. Faerber (2012), Drug Information Journal, 46(2), 226-234.
· “Health Expenditure Efficiency: Implications for Pharmaceutical Marketing,” by Peter Hilsenrath (2011), International
Journal of Pharmaceutical and Healthcare Marketing,5(2), 118-134.
· “Drug Prescription Practices in Brazil: A Structural Equation Model,” by W. J. Ladeira and M. Dalmoro (2011),
International Journal of Pharmaceutical and Healthcare Marketing.
· “Now You See It. Now You Don’t: Fair Balance and Adequate Provision in Advertisements for Drugs Before and After
the Switch from Prescription to Over-the-Counter,” by Adrienne E. Faerber and David H. Kreling (2011), Health
Communication,
Huh, Jisu, Denise E. DeLorme, Leonard N. Reid, and Soontae An (2010), “Direct-to-Consumer Prescription Drug
Advertising: History, Regulation, and Issues,” Minnesota Medicine, 93(3), 50-52.
Cited in:
· “Fair Balance in Direct-to-Consumer Antidepressant Print and Television Advertising, 1995-2007,” by Rosemary J.
Avery, Matthew Eisenberg, and Kosali I. Simon (2012), Journal of Health Communication, 17(3),
· “Cancer-related Direct-to-Consumer Advertising: A Critical Review,” by Emily Z. Kontos and K. Viswanath (2011),
Nature Reviews Cancer, 11, 142-150.
· “Direct-to-Consumer Advertisements for Prescription Drugs As An Argumentative Activity Type,” by Renske Wierda
and Jacky Visser (2011), Journal of Argumentation in Context, Argumentation and Health, 16, 81-96.
· “CNS Drug Development Part I: The Early Period of CNS Drugs,” by Sheldon H. Preskorn (2010), Journal of
Psychiatric Practice, 16(5), 334-339.
DeLorme, Denise E., Jisu Huh, and Leonard N. Reid, (2009), “Direct-to-Consumer Advertising Skepticism and
Consumers’ Use and Usefulness of Prescription Drug Information Sources,” Health Marketing Quarterly 26, 293-314.
Cited in:
· “Drug Prescription Practices in Brazil: A Structural Equation Model,” by W. J. Ladeira and M. Dalmoro (2011),
International Journal of Pharmaceutical and Healthcare Marketing.
· “Factors Explaining College Students’ Intention to Receive Cosmetic Surgery in the Future: A Structural Aquation
Modeling Approach,” by Jin Seong Park and Chang-Hoan Cho (2011), Journal of Medical Marketing, 11(2), 127-143.
DeLorme, Denise E. and Jisu Huh (2009), “Seniors’ Uncertainty Management of DTC Prescription Drug Advertising
Usefulness,” Health Communication, 24(6), 494-503.
Cited in:
· “Subjective Health Literacy and Older Adults’ Assessment of Direct-to-Consumer Prescription Drug Ads,” by Soontae
An and Nancy Muturib (2011), Journal of Health Communication, 16(Supplement 3) Special Issue, 242-255.
DeLorme, Denise E. and Fred Fedler (2008), “Early U.S. Journalists and the Evolution of Publicists’ Stunts: From
Circus Ballyhoo to Professionalism,” Journal of Interdisciplinary and Multidisciplinary Research, 2(1), 1-16.
Cited in:
Denise E. DeLorme, Ph.D.
School of Communication
Page 22 of 51
· “Hyping White Hopes: Press Agentry and Its Media Affiliations During the Era of Jack Johnson, 1908-1915,” by Phillip
Hutchison (2011), Journal of Public Relations Research, 23(3), 325-348.
DeLorme, Denise E. and Fred Fedler (2008), “Endowed Newspapers: A Solution to the Industry’s Problems?” Journal
of Humanities and Social Sciences, 2(1), 1-14.
Cited in:
· “Can Government Support the Press? Historicizing and Internationalizing a Policy Approach to the Journalism Crisis,”
by Victor Pickard (2011), The Communication Review, 14(2), 73-95.
DeLorme, Denise, Jisu Huh, and Leonard N. Reid (2007), “Seniors’ Perceptions of Prescription Drug Information
Sources,” International Journal of Pharmaceutical and Healthcare Marketing, 1(2), 107-127.
Cited in:
· “The Impact of Salient Product Cues on Aging Adults,” by Hannele Krauppinen-Raisanen (2011), Journal of Medical
Marketing, 11(4), 294-302.
· “How Do Patients and Pharmacists Experience Generic Substitution,” by Liz Gill, Anu Helkkula, Nicola Cobelli, and
Lesley White (2010), International Journal of Pharmaceutical and Healthcare Marketing, 4(4), 375-395.
· “Access to e-Health Information for the eNomad,” by Anthony D. Stiller (2010), Proceedings of the Fourth Australasian
Workshop on Health Informatics and Knowledge Management, Volume 108.
· “Strengthening the Safety Net for Online Seniors: Factors Influencing Differences in Health Information Seeking Among
Older Internet Users,” by Sally J. McMillan and Wendy Macias (2008), Journal of Health Communication, 13(8), 778792.
DeLorme, Denise E., Jisu Huh, and Leonard N. Reid (2007), “Others Are Influenced, But Not Me’”: Older Citizens’
Perceptions of Prescription Drug Advertising Effects,” Journal of Aging Studies, 21, 135-151.
Cited in:
· “Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising,” by
Jennifer G. Ball, Danae Manika, and Patricia Stout (2011), Health Marketing Quarterly, 28(4), 337-353.
· “Examining the Perceptual Gap and Behavioral Intention in the Perceived Effects of Polling News in the 2008 Taiwan
Presidential Election,” by Ran Wei, Ven-Hwei Lo, and Hung-Yi Lu (2011), Communication Research, 38(2), 206-227.
· “Third-Person Effects and Direct-to-Consumer Advertisements for Antidepressants,” by Laramie D. Taylor, Robert A.
Bell, and Richard L. Kravitz (2011), Depression and Anxiety, 28(2), 160-165.
· “Subjective Health Literacy and Older Adults’ Assessment of Direct-to-Consumer Prescription Drug Ads,” by Soontae
An and Nancy Muturib (2011), Journal of Health Communication, 16(Supplement 3) Special Issue, 242-255.
· “Direct to Consumer Advertising versus Disease Awareness Advertising: Consumer Perspectives from Down Under,” by
Danika V. Hall, Sandra C. Jones, and Janet Hoek (2011), Journal of Public Affairs, 11(1), 60-69.
· “Third-person Effect and Social Networking: Implications for Online Marketing and Word-of-Mouth Communication,”
by Jie Zhang and Terry Daugherty (2009), American Journal of Business, 24(2), 53-64.
· “Third-person Effect Comparison between US and Chinese Social Networking Website Users: Implications for Online
Marketing and Word-of-Mouth Communication,” by Jie Zhang and Terry Daugherty (2010), International Journal of
Electronic Marketing and Retailing, 3(3), 293-315.
· “Reading the ‘Sexy Oldie’: Gender, Age(ing) and Embodiment,” by Tina Vares (2009), Sexualities, 12(4), 503-524.
· “Strengthening the Safety Net for Online Seniors: Factors Influencing Differences in Health Information Seeking Among
Denise E. DeLorme, Ph.D.
School of Communication
Page 23 of 51
Older Internet Users,” by Sally J. McMillan and Wendy Macias (2008), Journal of Health Communication, 13(8), 778792.
· “How Much Do They Think It Affects Them and Whom Do They Believe?: Comparing the Third-Person Effect and
Credibility of Blogs and Traditional Media,” by Stephen A. Banning and Kaye D. Sweetser (2007), Communication
Quarterly, 55(4), 451-466.
DeLorme, Denise E., Jisu Huh, and Leonard N. Reid (2006), “Age Differences in How Consumers Behave Following
Exposure to DTC Advertising,” Health Communication, 20(3), 255-265.
Cited in:
· “Selling a Super Cosmeceutical: Contextualizing Risk in Direct-to-Consumer Advertising of BOTOX Cosmetic,” by
Susan Melloa (2012), Health, Risk & Society, 14(4), 385-398.
· “Examining the Perceptual Gap and Behavioral Intention in the Perceived Effects of Polling News in the 2008 Taiwan
Presidential Election,” by Ran Wei, Ven-Hwei Lo, and Hung-Yi Lu (2011), Communication Research, 38(2), 206-227.
· “Subjective Health Literacy and Older Adults’ Assessment of Direct-to-Consumer Prescription Drug Ads,” by Soontae
An and Nancy Muturib (2011), Journal of Health Communication, 16(Supplement 3) Special Issue, 242-255.
· “Attitudes Toward Direct-to-Consumer Advertisements and Online Genetic Testing Among High-Risk Women
Participating in a Hereditary Cancer Clinic,” by Giselle K. Perez, Dean G. Cruess, Stacy Cruess, Molly Brewer, Jennifer
Stroop, Robin Schwartz, and Robert Greenstein (2011), Journal of Health Communication, 16(6), 607-628.
· “The Role of Direct-to-Consumer Pharmaceutical Advertisements and Individual Differences in Getting People to Talk
to Physicians,” by Elyse Krezmen, Melissa B. Wanzer, Timothy Servoss, and Sara LaBelle (2011), Journal of Health
Communication, 16(8), 831-848.
· “Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising,” by
Jennifer G. Ball, Danae Manika, and Patricia Stout (2011), Health Marketing Quarterly, 28(4), 337-353.
· “Ask Your Doctor: From Prescription Drug Advertising to Physician’s Prescription,” by S. Zwier and A. Boekhorst
(2010), Tijdschrift Voor Communicatiewetenschap, 38(1), 80-.
· Communicating about Health: Current Issues and Perspectives, by Athena du Pre (2010), NY: Oxford University Press.
· The Effects of Videographics and Information Delivery Style on Attention and Recognition in Direct-to-Consumer
Prescription Drug Advertising, by Rebecca L. Norris (2008), Masters Thesis, University of Missouri.
· “Bibliography,” by William Evans, Health Communication, (2007), 21(3), 299-302.
DeLorme, Denise E., Jisu Huh, and Leonard N. Reid (2006), “Perceived Effects of DTC Prescription Drug Advertising
on Self and Others: A Third Person Effects Study of Older Consumers,” Journal of Advertising, 35(3), 47-65.
Cited in:
· “Examining Third-Person Perceptions in the Context of Sexually Oriented Advertising,” by Po-Lin Pana, Juan Mengb,
and Shuhua Zhouc, (2012), Journal of Promotion Management, 18(2), 189-208.
· “An Empirical Investigation of the Variations in Direct-to-Consumer Prescription Drug Advertising,” by Kabir C. Sen
(2011), International Journal of Pharmaceutical and Healthcare Marketing, 5(4), 248-261.
· “Consumer Perceptions of Prescription Drug Websites: a Pilot Study,” by Walter Wymer (2010), Health Marketing
Quarterly, 27(2), 173-194.
· “Doctor Knows Best: Why DTC Advertising of Prescription Medications is Bad for Patients,” by Beth E. Barnes (2009),
in Advertising and Society: Controversies and Consequences, Carol J. Pardun, editor, West Sussex, UK: Wiley-
Denise E. DeLorme, Ph.D.
School of Communication
Page 24 of 51
Blackwell, 145-151.
· “The Informative and Persuasive Components of Pharmaceutical Promotion: An Argument for Why the Two Can
Coexist,” by Michel Rod and Sarena Saunders (2009), Journal of Advertising, 38(2), 313-349.
· “Product Category Effects on External Search for Prescription and Nonprescription Drugs,” by Jerry W. Kim and Karen
W. King (2009), Journal of Advertising, 38(1), 5-19.
· “Changing Effects of Direct-to-Consumer Broadcast Drug Advertising: Information Sources on Prescription Drug
Requests,” by Annisa L. Lee (2009), Health Communication, 24(4), 361-376.
· Patients as Consumers: The Influence of DTCA and “Becoming Little Doctors” by Karen Michele Hood (2009),
Doctoral Dissertation, University of Tennessee, Knoxville, Tennessee.
· “The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus
Consumer Views,” by Jon Reast, Dayananda Palihawanda, and Hasee Shabbir (2008), Journal of Advertising Research,
48(3), 450-464.
· “Direct-to-Consumer Advertising and Its Effect on Prescription Requests,” by Angela Hausman (2008), Journal of
Advertising Research, 48(1), 42-56.
· “The Value of the Third-Person Effect: Evaluating the Third-Person Effect in Theory Building,” by Tae Hyun Baek.
Paper presented at the 2008 Conference of the Association for Education in Journalism and Mass Communication,
Chicago, Illinois.
· That Drug Treats What? The Effect of Emotional Tone and Narrative Style on the Memory Link Between Brand Name
and Medical Condition Treated in Direct-to-Consumer Pharmaceutical Advertising, by Jennifer Malle (2008), master’s
thesis, University of Missouri.
· Re-examining the Motive of Self-Enhancement in People’s Perceptions of Media Effects: A Social Identity Perspective,
by Zhang Jinguang (2008), Master’s Thesis, City University of Hong Kong.
Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid (2006), “Perceived Third-Person Effects and Consumer
Attitudes on Pre-vetting and Banning DTC Advertising,” Journal of Consumer Affairs, 40(1), 90-116.
Cited in:
· “Third-Person Effects and Direct-to-Consumer Advertisements for Antidepressants,” by Laramie D. Taylor, Robert A.
Bell, and Richard L. Kravitz (2011), Depression and Anxiety, 28(2), 160-165.
· “Temporal Change in Resident Perceptions of a Mega-event: The Beijing 2008 Olympic Games,” by Dogan Gursoy,
Christina G. Chi, and Ai Jin et al. (2011), Tourism Geographies, 13(2), 299-324.
· “An Innovative Excel Application to Improve Exam Reliability in Marketing Courses,” by Christopher M. Keller and
John F. Kros (2011), Marketing Education Review, 21(1), 21-28.
· “Strategic Change within the Pharmaceutical Industry: The Impact of Direct-to-Consumer Advertising for Prescription
Medicines,” by Margaret Hughes-Morgan, Joelle L. Kendrick, Fred W. Morgan, and Jeffrey J. Stoltman (2010),
International Journal of Information Systems and Change Management, 4(3), 246-257.
· “Ethical and Practical Implications of Pharmaceutical Direct-to-Consumer Advertising,” by Janet Hoek (2008), Journal
of Nonprofit and Voluntary Sector Marketing, (2007), 13(1), 73-87.
· “Youth Perceptions of Their School Violence Risks,” by John Chapin (2008), Adolescence, 43(171), 461-471.
· “Direct-to-Consumer Advertising of Psychotropic Medication and Prescription Authority for Psychologists,” by C. Alix
Timko and Amy Chowansky (2008), Professional Psychology Research and Practice, 39(5), 512-518.
Denise E. DeLorme, Ph.D.
School of Communication
Page 25 of 51
· “How Much Do They Think It Affects Them and Whom Do They Believe?: Comparing the Third-Person Effect and
Credibility of Blogs and Traditional Media,” by Stephen A. Banning and Kaye D. Sweetser (2007), Communication
Quarterly, 55(4), 451-466.
Kwak, Hyokjin, George M. Zinkhan, Denise E. DeLorme, and Trina Larsen (2006), “Revisiting Normative Influences
on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior: A Case from South Korea,” Journal
of International Consumer Marketing, 18(3), 57-80
Cited in:
· “Producing More Persuasive Antiviolence Messages for College Students: Testing the Effects of Framing, Information
Sources, and Positive/Negative Fact Appeal by Hyunjae Yu (2012), Journal of Interpersonal Violence,
· “Concern with Immediate Consequences Magnifies the Impact of Compulsive Buying Tendencies on college Students’
Credit Card Debt,” by Jeff Joireman, Jeremy Kees, and David Sprott (2010), Journal of Consumer Affairs, 44(1), 155178.
· “The Effect of Shopping Emotions and Perceived Risk on Impulsive Buying: The Moderating Role of Business
Impulsiveness Trait,” by Grace Yuna Lee and Youjae Yi (2008), Seoul Journal of Business, 14(2), 67-92.
DeLorme, Denise E., and Mary Alice Shaver (2006), “Pesky Predicaments and Solutions: How Do I Fit That into My
Already Full Class?” Journal of Advertising Education, Fall, 22-31.
Cited in:
· “Experiential Learning in Capstone Courses through the Great Case Debate,” by Carol Scovotti and Lisa D. Spiller
(2009), Journal of Advertising Education, Spring, 25-37.
Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid (2005), “Factors Affecting Trust in On-line Prescription Drug
Information and Impact of Trust on Behavior Following Exposure to DTC Advertising,” Journal of Health
Communication, 10(8), 711-731.
Cited in:
· “Differential Effects of Fear-Eliciting DTCA on Elaboration, Perceived Endorser Credibility, and Attitudes,” by Hyojin
Kim and Chunsik Lee (2012), International Journal of Pharmaceutical and Healthcare Marketing, 6(1), 4-22.
· “Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising,” by
Jennifer G. Ball, Danae Manika, and Patricia Stout (2011), Health Marketing Quarterly, 28(4), 337-353.
· “Examining the Perceptual Gap and Behavioral Intention in the Perceived Effects of Polling News in the 2008 Taiwan
Presidential Election,” by Ran Wei, Ven-Hwei Lo, and Hung-Yi Lu (2011), Communication Research, 38(2), 206-227.
· “Correlates of Consumer Trust in Online Health Information: Findings from the Health Information National Trends
Survey,” by Yinjiao Ye (2011), Journal of Health Communication, 16(1), 34-49.
· “Trust Between Patients and Health Websites: A Review of the Literature and Derived Outcomes from Empirical
Studies,” by Laurian C. Vega, Tom DeHart, and Enid Montague (2011), Health and Technology, 1(2-4), 71-80.
· “The Role of Direct-to-Consumer Pharmaceutical Advertisements and Individual Differences in Getting People to Talk
to Physicians,” by Elyse Krezmen, Melissa B. Wanzer, Timothy Servoss, and Sara LaBelle (2011), Journal of Health
Communication, 16(8), 831-848.
· “Factors Explaining College Students’ Intention to Receive Cosmetic Surgery in the Future: A Structural Aquation
Modeling Approach,” by Jin Seong Park and Chang-Hoan Cho (2011), Journal of Medical Marketing, 11(2), 127-143.
· “A Path Analysis on Correlates of Consumer Trust in Online Health Information: Evidence from the Health Information
National Trends Survey,” by Yinjiao Ye (2010), Journal of Health Communication, 15(3), 200-215.
Denise E. DeLorme, Ph.D.
School of Communication
Page 26 of 51
· “Trust in Health Websites: A Review of An Emerging Field,” by Lauruan Vega, Enid Montague, and Tom DeHart
(2010), Proceedings of the 1st ACM International Health Informatics Symposium, New York: New York.
· “Message Framing and the Effectiveness of DTC Advertising: The Moderating Role of Subjective Product Knowledge,”
by Kenneth Kim and Jin Seong Park (2010), Journal of Medical Marketing, 10(2), 165-176.
· “Use of Information Sources References in and Attitudes about Televised DTC Prescription Drug Advertisements,” by
Soyun Kim, Christopher B. Mayhorn, and Michael S. Wogalter (2010), Proceedings of the Human Factors and
Ergonomics Society Annual Meeting, 54(21), 1880-1884.
· “Direct-to-Consumer Advertisements of Prescription Medications over the Internet,” by Joshua Fogel and Daniel Novick
(2009), Health Marketing Quarterly, 26(4), 347-371.
· “Direct-to-Consumer Advertising of Psychotropic Medication and Prescription Authority for Psychologists,” by C. A.
Timko and A. Chowansky (2008), Professional Psychology Research and Practice, 39(5), 512-518.
· “Medicine Consumption and the Internet: Critical Evaluation of a Virtual Community,” by Joao F. De Souza, Carmem
L. Marinho, and Maria Cristina Guilam (2008), Revista Da Associacao Medica Brasileira, 54(3), 225-231. BRAZIL
· “Is the Legally Responsible Party Indeed Responsible? An Ethical-Legal Question on the Term,” by Isabela de Carlos
Back Giuliano, Ana Paula Freund Winneschhofer, and Bruno Caramelli (2008), Rev. Assoc. Med. Bras. 54(3), ISSN
0104-4230 BRAZIL
· Message Framing and Interactivity in Direct-to-Consumer Internet Advertisements: Visual and Textual Cues of Web
Sites for Prescription Medications, by Brooke A. Harrington (2008), master’s thesis, Louisiana State University.
· “The Effects of Information Sources on Consumer Reactions to Direct-to-Consumer (DTC) Prescription Drug
Advertising: A Consumer Socialization Approach,” by Byoungkwan Lee, Charles T. Salmon, and Hye-Jin Paek (2007),
Journal of Advertising, 36(1), 107-119.
· “Ethical and Practical Implications of Pharmaceutical Direct-to-Consumer Advertising,” by Janet Hoek (2008), Journal
of Nonprofit and Voluntary Sector Marketing, (2007), 13(1), 73-87.
· “An Investigation of Drug Information Needs of Nigerian Pharmacists,” by W. A. Udezi, A. C. Opurah, and K. U. Enyi
(2007), Drug Information Journal, 41(4), 471-479.
· “Quality of Medication Information Available on Retail Pharmacy Web Sites,” by M. Ghoshal and M. Walji (2007),
Research in Social and Administrative Pharmacy, 2(4), 479-498.
DeLorme, Denise E. and Fred Fedler (2005), “An Historical Analysis of Journalists’ Attitudes toward Advertisers and
Advertising’s Influence,” American Journalism, 22(2), 7-40.
Cited in:
· “From Religiosity to Consumerism” by Bonnie Brennen (2008), Journalism Studies, 9(1), 21-37.
· “Outside Influences: Extramedia Forces and the Newsworthiness Conceptions of Online Newspaper Journalists by
William P. Cassidy (2008), First Monday: Peer Reviewed Journal on the Internet, 13(1)
Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid (2004), “The Information Utility of DTC Prescription Drug
Advertising,” Journalism and Mass Communication Quarterly, 81(4), 788-806.
Cited in:
· “Examining Third-Person Perceptions in the Context of Sexually Oriented Advertising,” by Po-Lin Pana, Juan Mengb,
and Shuhua Zhouc, (2012), Journal of Promotion Management, 18(2), 189-208.
· “Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising,” by
Denise E. DeLorme, Ph.D.
School of Communication
Page 27 of 51
Jennifer G. Ball, Danae Manika, and Patricia Stout (2011), Health Marketing Quarterly, 28(4), 337-353.
· “Beyond Rhetoric in Debates about the Ethics of Marketing Prescription Medicines to Consumers: The Importance of
Vulnerability in People, Situations, and Relationships,” by Stacy M. Carter, Gabrielle N. Samuel, Ian Kerridge, Richard
Day, Rachel A. Ankeny, Christopher F. C. Jordens, and Paul Komesaroff (2010), AJOB Primary Research, 1(1), 11-21.
· “The Informative and Persuasive Components of Pharmaceutical Promotion: An Argument for Why the Two Can
Coexist,” by Michel Rod and Sarena Saunders (2009), Journal of Advertising, 28(2), 313-349.
· “Product Category Effects on External Search for Prescription and Nonprescription Drugs,” by Jerry W. Kim and Karen
W. King (2009), Journal of Advertising, 38(1), 5-19.
· “Direct-to-Consumer Antidepressant Ads and Young Adults’ Beliefs about Depression,” by Soontae An, Hyun Seung
Jin, and Jane D. Brown (2009), Health Marketing Quarterly, 26(4), 259-278.
· “Antidepressant Direct-to-Consumer Advertising and Social Perception of the Prevalance of Depression: Application of
the Availability Heuristic,” by Soontae An (2008), Health Communication, 23(6), 499-505.
· “Likelihood to Vote, Candidate Choice, and the Third-Person Effect: Behavioral Implications of Political Advertising in
the 2004 Presidential Election,” by Guy J. Golan, Stephen A. Banning, and Lisa Lundy (2008), American Behavioral
Scientist, 52(2), 278-290.
· “Consumer Attitudes toward Pharmaceutical Direct-to-Consumer Advertising: An Empirical Study and the Role of
Income,” by Mathew Joseph, Deborah F. Spake, and Zachary Finney (2008), International Journal of Pharmaceutical
and Healthcare Marketing, 2(2), 117-133.
· “First and Third Person Perceptions on Anti-Drug Ads among Adolescents,” by Hyunyi Cho and Franklin J. Boster
(2008), Communication Research, 35(2), 169-189.
· Message Framing and Interactivity in Direct-to-Consumer Internet Advertisements: Visual and Textual Cues of Web
Sites for Prescription Medications, by Brooke A. Harrington (2008), master’s thesis, Louisiana State University.
· “Exploring the Perceived Believability of DTC Advertising in the US,” by Joann L. Atkin and Richard F. Beltramini
(2007), Journal of Marketing Communications, 13(3), 169-180.
· “Attitude toward Direct-to-Consumer Advertising and Drug Inquiry Intention: The Moderating Role of Perceived
Knowledge,” by Soontae An (2007), Journal of Health Communication, 12(6), 567-580.
· The Impact of Side-Effects Information in Direct-to-Consumer Prescription Drug Advertising on Consumer’s Product
Attitudes: The Information Processing Perspective, by Jia Lu (2007), master’s thesis, Florida State University.
· “‘Your Life is Waiting!’: Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising,” by Jean M. Grow, Jin
Seong Park, and Xiaoqi Han (2006), Journal of Communication Inquiry, 30(2), 163-188.
· “Direct-to-Consumer Advertising of Prescription Medications: Do You See What the Public Sees?” by J. S. Hampl, S.
Bramlett-Solomon, and C. M. Wharton (2006), Journal of the American Dietetic Association, 106(12), 1937Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid (2004), “Media Credibility and Informativeness of Direct-toConsumer Prescription Drug Advertising,” Health Marketing Quarterly, 21(3), 27-61.
Cited in:
· “Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising,” by
Jennifer G. Ball, Danae Manika, and Patricia Stout (2011), Health Marketing Quarterly, 28(4), 337-353.
· “Examining the Perceptual Gap and Behavioral Intention in the Perceived Effects of Polling News in the 2008 Taiwan
Presidential Election,” by Ran Wei, Ven-Hwei Lo, and Hung-Yi Lu (2011), Communication Research, 38(2), 206-227.
Denise E. DeLorme, Ph.D.
School of Communication
Page 28 of 51
· “Direct-to-Consumer Advertising: Exposure, Behavior, and Policy Implications,” by Susan D. Myers, Marla B. Royne,
and George D. Deitz (2011), Journal of Public Policy & Marketing, 30(1), Special Issue, 110-118.
· “Readability and Content of Patient Education Material Related to Implantable Cardioverter Defibrillators,” by Patricia
Strachen et al. (2011), Journal of Cardiovascular Nursing,
· “Marketing and Societal Welfare: A Multiple Stakeholder Approach,” by Margaret Matear and Peter A. Dacin (2010),
Journal of Business Research, 63(11) Special Issue, 1173-1178.
· “Beyond Rhetoric in Debates about the Ethics of Marketing Prescription Medicines to Consumers: The Importance of
Vulnerability in People, Situations, and Relationships,” by Stacy M. Carter, Gabrielle N. Samuel, Ian Kerridge, Richard
Day, Rachel A. Ankeny, Christopher F. C. Jordens, and Paul Komesaroff (2010), AJOB Primary Research, 1(1), 11-21.
· “Direct-to-Consumer Advertising of Pharmaceuticals: Concepts, Issues, and Research,” by Lawrence S. Silver, Robert E.
Stevens, and David Loudon (2009), Health Marketing Quarterly, 26(4), 251-258.
· “Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis with
Implications for Health Disparities,” by Jennifer G. Ball, Angie Liang, and Wei-Na Lee (2009), Health Marketing
Quarterly, 26(4), 372-390.
· “The Impact of Denying a Direct-to-Consumer Advertised Drug Request on the Patient/Physician Relationship,” by Julia
E. Blose and Rhonda W. Mack (2009), Health Marketing Quarterly, 26(4), 315-332.
· “Direct-to-Consumer Advertising and Its Effect on Prescription Requests,” by Angela Hausman (2008), Journal of
Advertising Research, 48(1), 42-56.
· “First and Third Person Perceptions on Anti-Drug Ads among Adolescents,” by Hyunyi Cho and Franklin J. Boster
(2008), Communication Research, 35(2), 169-189.
· “Political Ads and Citizen Communication,” by Jaeho Cho (2008), Communication Research, 35.
· “Third-Person Perception about Domestic Violence among Experts,” by John Chapin (2007), North American Journal of
Psychology, 9(3), 463-474.
· “Exploring the Perceived Believability of DTC Advertising in the US,” by Joann L. Atkin and Richard F. Beltramini
(2007), Journal of Marketing Communications, 13(3), 169-180.
· “The Effects of Information Sources on Consumer Reactions to Direct-to-Consumer (DTC) Prescription Drug
Advertising: A Consumer Socialization Approach,” by Byoungkwan Lee, Charles T. Salmon, and Hye-Jin Paek (2007),
Journal of Advertising, 36(1), 107-119.
· “Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions:
Adding the Web to the Mix,” by Sejung Marina Choi and Wei-Na Lee (2007), Journal of Advertising, 36(3), 137-149.
· The Impact of Side-Effects Information in Direct-to-Consumer Prescription Drug Advertising on Consumer’s Product
Attitudes: The Information Processing Perspective, by Jia Lu (2007), master’s thesis, Florida State University.
· “Assessing Advertising Content in a Hospital Advertising Campaign: An Application of Puto and Wells,” by M. K.
Menon, J. M. Goodnight (2006), Journal of Hospital Marketing & Public Relations, 17(1), 27-44.
Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid (2004), “The Third-Person Effect and Its Influence on
Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug
Advertising,” Communication Research, 31(5), (October), 1-32.
Cited in:
· “Understanding Support for Internet Censorship in China: an Elaboration of the Theory of Reasoned Action,” by Steve
Guo and Guangchao Feng (2012), Journal of Chinese Political Science, 17(1), 33-52.
Denise E. DeLorme, Ph.D.
School of Communication
Page 29 of 51
· “Examining Third-Person Perceptions in the Context of Sexually Oriented Advertising,” by Po-Lin Pana, Juan Mengb,
and Shuhua Zhouc, (2012), Journal of Promotion Management, 18(2), 189-208.
· “Advertising Exposure and Message Type: Exploring the Perceived Effects of Soft-Money Television Political Ads,” by
Fuyuan Shena, Frank E. Dardisa, and Heidi Hatfield Edwards (2011), Journal of Political Marketing, 10(3), 215-229.
· ‘Betaserc is Beter’ Het derdepersoonseffect in reacties op publieksreclame voor medicijnen” by Sandra Zwier and
Wenda Bolink (2011), Psychologie & Gezondheid, 39(4), 224-231.
· “Social Media Activism in Response to the Influence of Political Parody Videos on YouTube,” by Joon Soo Lim and
Guy J. Golan (2011), Communication Research, 38(5), 710-727.
· “Third-Person Effects and Direct-to-Consumer Advertisements for Antidepressants,” by Laramie D. Taylor, Robert A.
Bell, and Richard L. Kravitz (2011), Depression and Anxiety, 28(2), 160-165.
· “Voters’ Attention, Perceived Effects, and Voting Preferences: Negative Political Advertising in the 2006 Ohio
Governer’s Election,” by Jennette Lovejoy, Hong Cheng, and Daniel Riffe (2010), Mass Communication and Society,
13(5), 487-511.
· “Subjective Health Literacy and Older Adults’ Assessment of Direct-to-Consumer Prescription Drug Ads,” by Soontae
An and Nancy Muturib (2011), Journal of Health Communication, 16(Supplement 3) Special Issue, 242-255.
· “Factors Influencing Intentions to Take Precautions to Avoid Consuming Food Containing Dairy Products: Expanding
the Theory of Planned Behavior,” by Hung-Yi Lu, Hsin-Ya Hou, Tzong-Horng Dzwo, Yi-Chen Wu, James E. Andrews,
Shao-Ting Weng, Mei-Chun Lin, Jun-Ying Lu (2010), British Food Journal, 112(8-9), 919-933.
· “Examining the First, Second, and Third-Person Effects of Internet Pornography on Taiwanese Adolescents:
Implications for the Restriction of Pornography,” by V. H. Lo, R. Wei, and H. M. Wu (2010), Asian Journal of
Communication, 20(1), 90-103.
· “Product Category Effects on External Search for Prescription and Nonprescription Drugs,” by Jerry W. Kim and Karen
W. King (2009), Journal of Advertising, 38(1), 5-19.
· “Perceptual Phenomena in the Agenda Setting Process,” by Inga Huck, Oliver Quiring, and Hans-Bernd Brosius (2009),
International Journal of Public Opinion Research, 21(2), 139-164.
· “Exploring a Link between the Third-Person Effect and the Theory of Reasoned Action: Beneficial Ads and Social
Expectations by G. L. Golan and S. A. Banning (2008), American Behavioral Scientist, 52(2), 208-224.
· “Out of the Living Room and into the Voting Booth: An Analysis of Corporate Public Affairs Advertising Under the
Third-Person Effect,” by Anita G. Day (2008), American Behavioral Scientist, 52(2), 243-260.
· “Third-Person Effect of Health News: Exploring the Relationships among Media Exposure, Presumed Media Influence,
and Behavioral Intentions,” by Ran Wei, Ven-Hwei Lo, and Hung-Yi Lu (2008), American Behavioral Scientist, 52(2),
261-277.
· “Attention, Perception, and Perceived Effects: Negative Political Advertising in a Battleground State of the 2004
Presidential Election,” by Hong Cheng and Daniel Riffe (2008), Mass Communication and Society, 11(2), 177-196.
· “The First-Person Effect and Its Behavioral Consequences: A New Trend in the Twenty-Five Year History,” by Guy J.
Golan and Anita G. Day (2008), Mass Communication and Society, 11(4), 539-556.
· “Does a Perceptual Discrepancy Lead to Action? A Meta-Analysis of the Behavioral Component of the Third-Person
Effect,” J. Xu and W. J. Gozenbach (2008), International Journal of Public Opinion Research, 20(3), 375-385.
· “Understanding the Third-Person Perception: Evidence from a Meta-Analysis,” by Ye Sun, Zhongdang Pan, and Lijiang
Denise E. DeLorme, Ph.D.
School of Communication
Page 30 of 51
Shenz (2008), Journal of Communication, 58(2), 280-300.
· “Who’s Afraid of Reality Shows?: Exploring the Effects of Perceived Influence of Reality Shows and the Concern Over
Their Social Effects on Willingness to Censor,” by Jonathan Cohen and Gabriel Weimann (2008), Communication
Research, 35(3), 382-397.
· “First-Person Shooters and the Third-Person Effect,” by Erica Scharrer and Ron Leone (2008), Human Communication
Research, 34(2), 210-233.
· “Attention, Perception, and Perceived Effects: Negative Political Advertising in a Battleground State,” by H. Cheng
(2008), Mass Communication and Society, 11(2), 177-196.
· “Consumer Responses towards Non-Prescription and Prescription Drug Advertising in the US and Germany,” by Sandra
Diehl, Barbara Mueller, and Ralf Terlutter, (2008), International Journal of Advertising, 27(1), 99-131.
· Message Framing and Interactivity in Direct-to-Consumer Internet Advertisements: Visual and Textual Cues of Web
Sites for Prescription Medications, by Brooke A. Harrington (2008), master’s thesis, Louisiana State University.
· Self versus Others: Media, Messages, and the Third-Person Effect by Julie L. Andsager and H. Allen White (2007),
Mahwah, New Jersey, Lawrence Erlbaum Associates.
· “The Third-Person Effects of Political Attack Ads in the 2004 U.S. Presidential Election,” by Ran Wei and Ven-Hwei Lo
(2007), Media Psychology, 9(2), 367-388.
· “My Friend’s Enemy: How Split-Screen Debate Coverage Influences Evaluation of Presidential Debates,” by Dietram A.
Scheufele, Kim Eunkyung, and Dominique Brossard (2007), Communication Research, 34(1), 3-24.
· “Third-Person Perception about Domestic Violence among Experts,” by John Chapin (2007), North American Journal of
Psychology, 9(3), 463-474.
· “Der Third-Person Effekt – Uber den vermuteten Einfluss der Massenmedien“ (The Third-Person Effect: On the Alleged
Influence of the Mass Media) by Inga Huck and Hans Bernd Brosius (2007), Publizistik, 52(3), 355-374. GERMANY
· Explicit and Implicit Motivation towards Outbound Tourism: A Study of Saudi Tourists, by Abdulraheem Alghamdi
(2007), Ph.D. dissertation, University of Glasgow. SCOTLAND
· Immigrant Perceptions of Advertising amid Acculturation Levels, Stress, and Motivation, by Qiao Lan (2007), master’s
thesis, University of Massachusetts – Amherst.
· “Third-Person Effects on Political Participation,” by Stephen A. Banning (2006), Journalism and Mass Communication
Quarterly, 83(4), 785-800.
· “First- and Third-Person Perceptions of Images of Older People in Advertising: An Inter-Generational Evaluation,” by
Tom Robinson and Don Umphrey (2006), International Journal of Aging and Human Development, 62(2), 159-173.
· “Direct-to-Consumer Advertising of Prescription Medications: Do You See What the Public Sees?” By J. S. Hampl, S.
Bramlett-Solomon, and C. M. Wharton (2006), Journal of the American Dietetic Association, 106(12), 1937-1946.
· “An Analysis of the Literature on Third-Person Effect for Implications in Public Relations Strategic Message Design,”
by Deena G. Kemp. Paper presented at the 2006 Conference of the Association for Education in Journalism and Mass
Communication, San Francisco, California.
· “Anchoring the Third-Person Effect Hypothesis with the Theory of Reasoned Action (TRA): Self and the Desire to Meet
the Social Expectations of Others,” by Stephen A. Banning and Guy J. Golan. Paper presented at the 2006 Conference of
the Association for Education in Journalism and Mass Communication, San Francisco, California.
· “Race, Social Distance, and the Third-Person Effect,” by Hyo Jung Kim. Paper presented at the 2006 Conference of the
Denise E. DeLorme, Ph.D.
School of Communication
Page 31 of 51
Association for Education in Journalism and Mass Communication, San Francisco, California.
· Public Affairs Advertising: Corporate Influence, Public Opinion, and Vote Intentions under the Third-Person Effect, by
Anita Grace Day (2006), Ph.D. dissertation, Louisiana State University.
· “Understanding the Third-Person Effect,” by Joan L. Conners (2005), Communication Research Trends, 24(2), 3-22.
· “Make Me Over: Third-Person Perception About Body Image and Endorsement of Plastic Surgery in Self and Others,”
by Kimberly L. Bissell and Ron Leone, Paper presented at the 2005 Conference of the Association for Education in
Journalism and Mass Communication, San Antonio, Texas.
DeLorme, Denise E., George M. Zinkhan, and Scott C. Hagen (2004), “The Process of Consumer Reactions to
Possession Threats and Losses in a Natural Disaster,” Marketing Letters, 15(4), 185-199.
Cited in:
· “Liminality and Consumption in the Aftermath of a Natural Disaster,” by Pamela A. Kennett-Hensel, Julie Z. Sneath,
and Russell Lacey (2012), Journal of Consumer Marketing, 29(1), 52-63.
· “Retail Recovery from Natural Disasters: New Orleans Versus Eight Other United States Disaster Sites,” by Michael M.
Pearson, Thomas M. Hickman, and Katherine E. Lawrence (2011), The International Review of Retail, Distribution, and
Consumer Research, 21(5), 425-444.
· “Sorry Not Today: Self and Temporary Consumption Denial” by Iain R. Black (2011), Journal of Consumer Behavior,
10(5), 267-278.
· “Vulnerability and Resilience in Natural Disasters: A Marketing and Public Policy Perspective,” by Stacey M. Baker
(2009), Journal of Public Policy & Marketing, 28(1), 114-123.
· “Coping with a Natural Disaster: Losses, Emotions, and Impulsive and Compulsive Buying,” by Julie Z. Sneath, Russell
Lacey, and Pamela A. Kennett-Hensel (2009), Marketing Letters, 20(1), 45-60.
· “An Exploratory Investigation of Identity Negotiation and Tattoo Removal,” by Jeremy A. Shelton and Cara Peters
(2008), Academy of Marketing Science Review, 12(6), 1-15.
· “Consumer Creations of Product Meaning in the Context of African-style Clothing,” by Benet DeBerry-Spence (2008),
Journal of the Academy of Marketing Science, 36(3), 395-408.
· “Crises in Business Markets: Implications for Interfirm Linkages,” by Rajdeep Grewal, Jean L. Johnson, and Suprateek
Sarker (2007), Journal of the Academy of Marketing Science, 35, 398-416.
· “Tradition and Renewal: Reconstruction of Culture through Consumption,” by Michelle F. Weinberger and Melanie
Wallendorf (2007), Advances in Consumer Research, 34, 220.
· Product Disposal by Rebecca E. Walker, (2006), Ph.D. Dissertation, University of Texas at Austin
DeLorme, Denise and Fred Fedler (2003), “Journalists’ Hostility toward Public Relations: An Historical Analysis,”
Public Relations Review, 29(2), (June), 99-124.
Cited in:
· The 21st Century Media (R)Evolution: Emergent Communication Practices, by Jim MacNamara (2012)
· “Travel Journalists’ Attitudes toward Public Relations: Findings from a Representative Survey,” by Folker Hanusch
(2012), Public Relations Review, 38(1), 69-75.
· “Are ‘Journalists’ Own Problems’ Aggravating Their Hostility Toward Public Relations? A Study of Korean
Journalists,” by Seong-Hun Yun and Heesang Yoon (2011), Public Relations Review, 37(3), 305-313.
Denise E. DeLorme, Ph.D.
School of Communication
Page 32 of 51
· “Measuring the Impact of PR on Published News in Increasingly Fragmented News Environments,” by Zvi Reich
(2010), Journalism Studies, 11(6), 799-816.
· “Spinning Climate Change: Corporate and NGO Public Relations Strategies in Canada and the United States” by Josh
Greenberg, Graham Knight, and Elizabeth Westersund (2011), International Communication Gazette, 73(1-2), 65-82.
· “Hyping White Hopes: Press Agentry and Its Media Affiliations During the Era of Jack Johnson, 1908-1915,” by Phillip
Hutchison (2011), Journal of Public Relations Research, 23(3), 325-348.
· “Spinning a Good Yarn and Developing Community,” by J. L. Chapman and N. Nuttall (2011), in Journalism Today: A
Themed History, Oxford, UK: Wiley-Blackwell.
· “Considering Community Journalism from the Perspective of Public Relations and Advertising,” by Diana K. Martinelli
(2011), in Foundations of Community Journalism, by Bill Reader and John A. Hatcher, Newbury Park, CA: Sage, 157174.
· “Replication Studies in Nonprofit Research: A Generalization and Extension of Findings Regarding the Media Publicity
of Nonprofit Organizations,” by Bernd Helmig, Katharina Spraul, and Karin Tremp (2011), Nonprofit & Voluntary
Sector Marketing,
· “How Environmental Activists Built a Media Agenda and Its Attributes: The Saemangeum Project in South Korea,” by
Soo Jung Moon and Jae Chui Shim (2010), Korean Social Science Journal, 37(2), 51-80.
· “Removing the Spin: Toward a New Theory of Public Relations History,” by Margot O. Lamme and Karen M. Russell
(2010), Journalism and Communication Monographs, 11(4).
· “Mediating the Media: A Journalist-Centric Media Relations Model,” by Augustine Pang (2010), Corporate
Communications: An International Journal, 15(2), 192-204.
· “The Press and Public Relations through the Lens of the Periodicals, 1890-1930,” by Ronald R. Rodgers (2010), Public
Relations Review, 36(1), 50-55.
· “Public Relations and the Strategic Use of Transparency,” by Lars T. Christensen and Roy Langer (2009), in Rhetorical
and Critical Approaches to Public Relations II, Robert L. Heath, Elizabeth L. Toth, and Damion Waymer, editors,
London: Routledge.
· “Feeling the Pulse: Journalists, Public Relations Practitioners, and Medical News Reporting,” by Patrizia Furlan (2009),
Australian Journalism Review, 31(2), 61-74.
· “Journalism’s Counterinsurgency Against ‘Free Space’: The ANPA Anti-Publicity Bulletin, 1921-26,” by Burton St.
John (2009), Journalism History, 35(2), 91-97.
· “Understanding Ivy Lee’s Declaration of Principles: US Newspaper and Magazine Coverage of Publicity and Press
Agentry: 1865-1904,” by Karen M. Russell and Carl O. Bishop (2009), Public Relations Review, 35(2), 91-101.
· “Reflections on Perceptions: Measuring the Effects Public Relations Education Has on Non-majors’ Attitudes toward the
Discipline,” by Lisa Fall and Jeremy Hughes, (2009), Public Relations Journal, 3(2), 1-20.
· “Media Relations in Catalonia: A Co-Creational Approach (Las Relaciones Con Los Medios En Cataluna: Una
Aproximacion Cocreacional) by Jordi Xifra and Maria Rosa Collell (2009), Cuadernos de Informacion, 25, 83-92.
· “Press Releases as a Hybrid Genre: Addressing the Informative/Promotional Conundrum” by Paola Catenaccio (2008),
Pragmatics, 18(1), 9-31.
· “Congressional Controversy over the Federal Prohibition Bureau’s Public Relations, 1922” by Mordecai Lee (2008),
Public Relations Review, 34(3), 276-278.
Denise E. DeLorme, Ph.D.
School of Communication
Page 33 of 51
· “Still Stuck in a Love-Hate Relationship: Understanding Journalists’ Enduring and Impassioned Duality towards Public
Relations” by Elspeth Tilley and James Hollings (2008), Power and Place: Proceedings of the Australian and New
Zealand Communication Association Conference, 1-24.
· “What Factors Influence Control over Work in the Journalism/Public Relations Dynamic? An Application of Theory
from the Sociology of Occupations,” by William Anderson and Wilson Lowrey (2007), Mass Communication and
Society, 10(4), 385-402.
· “Government Communication about Policy Intentions: Unwanted Propaganda or Democratic Inevitability? Surveys
among Government Communication Professionals and Journalists in Belgium and the Netherlands” by Dave Gelders,
Rozane De Cock, Peter Neijens, and Keith Roe (2007), Communications: The European Journal of Communication
Research, 32, 363-377.
· “Predicting Indonesian Journalists’ Use of Public Relations-Generated News Material,” by Simon T. Sinaga and Denis
H. Wu (2007), Journal of Public Relations Research, 19(1), 69-90.
· “The Approach of the Sports Press to Public Relations Activities in Turkey,” by Aydemir Okay (2007), Selcuk Iletisim,
5(1), 82-92.
· “Le Point de Vue des Sources au Regard de la Pratique Journalistique en Ontario francais,” by Fabris Papillon and
Michel Beauchamp (2006), in Medias et Milieux Francophones, Michel Beauchamp and Watine Thierry, editors.
FRANCE
· “Public Relations Research at the Crossroads,” by Karla K. Gower (2006), Journal of Public Relations Research, 18(2),
177-190.
· “Dutch Public Relations Practitioners and Journalists: Antagonists No More,” by Peter Neijens and Edith Smit (2006),
Public Relations Review, 32(3), 232-240.
· “Investigating Relationships Between Journalists and Public Relations Practitioners: Working Together to Set, Frame,
and Build the Public Agenda, 1991-2004,” by L. M. Sallot and E. A. Johnson, (2006), Public Relations Review, 32(2),
151-159.
· “Communication about Policy Intentions of the Government: Unwanted Propaganda or Democratic Inevitability?” by
Dave Gelders, Rozane De Cock, Keith Roe, and Peter Neijens (2006), Paper presented at the 2006 International
Communication Association Annual Meeting.
· The First Presidential Communications Agency: FDR’s Office of Government Reports by Mordecai Lee (2005), Albany,
NY: State University of New York Press.
· “Media Professions and the New Humanism,” by Mark Balnaves, Debra Mayrhofer and Brian Shoesmith (2004),
Continuum: Journal of Media & Cultural Studies, 18(2), 191-203.
· “Conflict Measurements: Analysis of Simultaneous Inclusion in Roles, Values, Independence, Attitudes, and Dyadic
Adjustment,” by Jae Hwa Shin and Glen T. Cameron (2004), Public Relations Review, 30(4), 401-410.
· “A Public Relations Program Even Congress Could Love: Federal Information Centers,” by Mordecai Lee (2004),
Public Relations Review, 30, 61-73.
· “War and Peace Between Journalists and Public Relations Practitioners: Working Together to Set, Frame, and Build the
Public Agenda 1991-2003,” by Lynne M. Sallot and Elizabeth A. Johnson. Paper presented at the 2004 Conference of
the Association for Education in Journalism and Mass Communication, Toronto, CANADA.
Denise E. DeLorme, Ph.D.
School of Communication
Page 34 of 51
DeLorme, Denise E., Scott C. Hagen, and I. Jack Stout (2003), “Consumers’ Perspectives on Water Issues: Directions
for Educational Campaigns,” Journal of Environmental Education, 34(2), 28-35.
Cited in:
· “Beyond Design: The Importance of Construction and Post-Construction Phases in Green Developments,” by Mark
Hostetler (2010), Sustainability, 2(4), 1128-1137.
· “Communicating How Water Works: Results from a Community Water Education Program,” by Kristan Cockerill
(2010), Journal of Environmental Education, 41(3), 151-164.
· Improving News Media Communication of Sustainability and the Environment: An Exploration of Approaches, by
Komathi Kolandai-Matchett (2009) Doctoral Dissertation, University of Canterbury, New Zealand.
DeLorme, Denise E., Peggy J. Kreshel, and Leonard N. Reid (2003), “Lighting Up: Young Adults’ Autobiographical
Accounts of Their First Smoking Experiences,” Youth and Society, 34(4) (June), 468-496.
Cited in:
· “Hubble Bubble Trouble: The Need for Education about and Regulation of Hookah Smoking,” by Merlyn A. Griffiths,
Tracy R. Harmon, and Mary C. Gilly (2011), Journal of Public Policy & Marketing, 30(1) Special Issue, 119-132.
· “’I Just Saw It As Something That Would Pull You Down, Rather Than Lift You Up’: Resilience in Never-Smokers with
Mental Illness,” by Sharon Lawn, Deborah Hersch, and Paul R. Ward (2011), Health Education Research, 26(1), 26-38.
· Pedagogy and Human Movement: Theory, Practice, Research by Richard Tinning (2010), Abindgon, UK: Routledge.
· “An Examination of the Relationship between Adolescents’ Initial Smoking Experience and Their Exposure to Peer and
Family Member Smoking,” by Chizimuzo T. Okoli, Chris G. Richardson, and Joy L. Johnson (2008), Addictive
Behaviors, 33(9), 1183-1191.
· “Starting Young? Children’s Experiences of Trying Smoking During Pre-Adolescence,” by Beth Milton, S.E. Woods, L.
Dugdill, L. Porcellato, and R.J. Springett (2008), Health Education Research, July, 1-12.
· “Identity-Signaling, Social Influence, and Social Contagion,” by J. Berger (2008) in Understanding Peer Influence in
Children and Adolescents, Mitchell J. Prinstein and Kenneth A. Dodge (Eds.), NY: The Guilford Press.
· “How Do Anti-tobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and
Differences between Adults and Adolescents,” by Andrea H. Tangari, Scot Burton, J. Craig Andrews, and Richard G.
Netemeyer (2007), Journal of Public Policy & Marketing, 26(1), 60-74.
· “Susceptibility to Smoking among White and Chinese Nonsmoking Adolescents in Canada,” by Weihong Chen, Joan L.
Bottoroff, Joy L. Johnson, Elizabeth M. Saewyc, and Bruno D. Zumbo (2007), Public Health Nursing, 25(1), 18-27.
· “College Students’ Responses to Antismoking Messages: Denial, Defiance, and Other Boomerang Effects” by Joyce M.
Wolburg (2006), Journal of Consumer Affairs, 40(2), 294-323.
Kwak, Hyokjin, George M. Zinkhan, and Denise E. DeLorme (2002), “Effects of Compulsive Buying Tendencies on
Attitudes Toward Advertising: The Moderating Role of Exposure to TV Commercials and TV Shows,” Journal of
Current Issues and Research in Advertising, 24(2), (Fall), 17-32.
Cited in:
· “Exploring the Antecedents of Compulsive Buying Tendency Among Adolescents in China and Thailand: A Consumer
Socialization Perspective, by Z. Guo (2011), African Journal of Business Management.
· “From Violence to Consumer Behavior: A Literature Review of Trend and Method of Cultivation Theory as a Guiding
Framework in EBSCO Electronic Database from 1980-2009,” by Kresno Agus (2010), Business and Economics, 15(2).
Denise E. DeLorme, Ph.D.
School of Communication
Page 35 of 51
· “A Critique and Comparison of Two Scales from Fifteen Years of Studying Compulsive Buying,” by Chris Manolis,
James A. Roberts, and Vishal Kashyap (2008), Psychological Reports, 102(1), 153-165.
· “Social Comparison, Imitation of Celebrity Models, and Materialism among Chinese Youth,” by Kara Chan and Gerard
P. Prendergast (2008), International Journal of Advertising, 27(5), 799-826.
· “Compulsive Buying: Does It Matter How It’s Measured?” by Chris Manolis and James A. Roberts (2008), Journal of
Economic Psychology, 29(4), 555-576.
· “Does Mass Media Fuel and Easy Credit Facilitate Impulse Buys?” by Pasi Huovinen and Petri Rouvinen, (2008),
Helsinki: ETLA, Elinkeinoelaman Tutkimuslaitos, The Research Institute of the Finnish Economy, Keskusteluaiheita
Discussion Papers, ISSN 0781-6847 no 1126. FINLAND
· “Living in a Celebrity-Mediated World: The Chinese Experience,” by Kara Chan and Cong Zhang (2007), Young
Consumers: Insight and Ideas for Responsible Marketers, 8(2), 139-152.
· “Materialism and Social Comparison among Adolescents,” by Kara Chan and Gerard Prendergast (2007), Social
Behavior and Personality: An International Journal, 35(2), 213-228.
· “When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media,” by
Micael Dahlen and Mats Edenius (2007), Journal of Current Issues and Research in Advertising, 29(1), 33-42.
· “Stress and Consumer Behavior,” by G. P. Moschis (2007), Journal of the Academy of Marketing Science, 35, 430-444.
· Advertising and Hong Kong Society by Kara Chan (2006), The Chinese University of Hong Kong, Chinese University
Press.
· “Materialism among Adolescents in Urban China” by Kara Chan, Hongxia Zhang, and Iris Wang (2006), Young
Consumers: Insight and Ideas for Responsible Marketers, 7(2), 64-77.
· “A Measure of Long-Term Orientation: Development and Validation,” by William O. Bearden, R. Bruce Money, and
Jennifer L. Nevins (2006), Journal of the Academy of Marketing Science, 34(3), 456-467.
· “Fashion Orientation, Credit Card Use, and Compulsive Buying,” by Hye-Jung Park and Leslie Davis Burns (2005),
Journal of Consumer Marketing, 22/3, 135-141.
· “Track to the Future? A Study of Individual Selection Mechanisms Preceding Ad Recognition and Their Consequences,”
by Jens Nordfalt (2005), Journal of Current Issues and Research in Advertising, 27(1), Spring, 19-29.
Fedler, Fred and Denise DeLorme, (2002), “Journalists’ Hostility toward Public Relations: An Historical Analysis,”
Paper presented at the 2002 Conference of the Association for Education in Journalism and Mass Communication,
Miami, Florida.
Cited in:
· “Portrayal of Public Relations in Mass Communication Textbooks,” by Candace White and Thomasena Shaw (2005),
Paper presented at the 2005 Conference of the Association for Education in Journalism and Mass Communication, San
Antonio, Texas.
· “Public Relations and Journalism Educators’ Perceptions of Media Relations,” by Thomasena Shaw and Candace White
(2004), Public Relations Review, 30 (4), 493-502.
· “International Media Relations on Behalf of Foreign Countries: A Conceptualization and Operationalization,” by Juyan
Zhang and Glen Cameron (2003), Paper presented at the 2003 Annual Meeting of the International Communication
Association, San Diego, California.
· “Is Media Relations All There is to Public Relations? Differences in Perceptions between Public Relations and
Journalism Educators,” by Thomasena Shaw, Paper presented at the 2003 Conference of the Association for Education
Denise E. DeLorme, Ph.D.
School of Communication
Page 36 of 51
in Journalism and Mass Communication, Kansas City, Missouri.
DeLorme, Denise E., George M. Zinkhan, and Warren French (2001), “Ethics and the Internet: Issues Associated
with Qualitative Research,” Journal of Business Ethics, 33, 271-286.
Cited in:
· “Ethnographic Study of Alternative Sports by Alternative Means: List Mining as a Method of Data Collection,” by
Gerald Griggs (2011), Journal of Empirical Research on Human Research Ethics, 6(2), 85-91.
· Online Interviewing, by Nalita James and Huh Busher (2009), London: Sage Publications.
· “First Do No Harm: Valuing and Respecting the ‘Person’ in Psychological Research Online,” by Madeline Wishart and
Marion Kostanski (2009), Counseling, Psychotherapy, and Health, 5(1), 300-328.
· “Exploring the Relationship between Internet Ethics in University Students and the Big Five Model of Personality,” by
Shahriza Abdul Karim Nor, Nurul Hidayah Ahmad Zamzuri, and Yakinah Muhamad Nor (2009), Computers &
Education, 53(1), 86-93.
· “Internet-Based Leisure Research: Opportunities and Constraints,” by Holly M. Donohoe (2008), Motriz Rio Ciaro,
14(1), 1-8.
· “Developing a Geographers’ Agenda for Online Research Ethics,” by Clare Madge (2007), Progress in Human
Geography, 31(5), 654-674.
· “Institutionalization of Ethics and Its Consequences: A Survey of Marketing Professionals,” by A. Singhapakdi and S.J.
Vitell (2007), Journal of the Academy of Marketing Science, 35(2), 284-294.
· “Ethical Issues in Online Educational Research: Protecting Privacy and Establishing Authenticity in E-mail
Interviewing,” by Nalita James and Hugh Busher (2007), International Journal of Research & Method in Education,
30(1), 101-113.
· “Ethics, Quality of Work Life, and Employee Job-Related Outcomes: A Survey of HR and Marketing Managers in Thai
Business,” by Kalayanee Koonmee and Busaya Virakul (2007), Paper presented at the 2007 International Society for
Quality of Life Studies Conference, San Diego, CA.
· “Research Ethics: Reforming Postgraduate Formation,” by Roger J. Vallance (2005), Issues in Educational Research,
15, 1-13. www.iier.org.au/iier15/vallance.html
· “Ethical Issues in Research” by Peter Steane (2004), in Surviving Your Thesis, Suzan Burton and Peter Steane editors,
New York: Routledge, 59-70.
· “Formation in Research Ethics: Developing a Teaching Approach for the Social Sciences,” by Roger J. Vallance (2004),
Proceedings of the 2004 AARE Conference, The University of Melbourne, Melbourne, AUSTRALIA, 1-9.
· “Ensnaring Webs and Nets: Ethical Issues in Internet-based Research,” by Antoinette H. Cotton (2003), Contemporary
Nurse, 16(1-2), 114-123.
· “The Discursive Field of Web-Based Health Research: Implications for Nursing Research in Cyberspace,” by Antoinette
H. Cotton (2003), Advances in Nursing Science, 26(4), 307-319.
· “The Tri-Council Policy Statement and Research in Cyberspace: Research Ethics, the Internet, and Revising a ‘Living
Document’” by Heather A. Kitchin (2003), Journal of Academic Ethics, 1(4), 397-418.
DeLorme, Denise E., Claudia Mennicken, and Hans-Joerg Aleff (2000), “A Cross-Cultural Comparison of
Consumers’ Perceptions and Evaluations of Brand Placement in Motion Pictures,” Proceedings of the 2000 American
Marketing Association Winter Educators’ Conference, 27-34.
Denise E. DeLorme, Ph.D.
School of Communication
Page 37 of 51
Cited in:
· “Audience Attitudes towards Product Placement in Movies: A Case from Turkey,” by Metin Argan, Meltem N.
Velioglu, and Mehpare T. Argan (2007), Journal of American Academy of Business, 11(1), 161-167.
DeLorme, Denise E. (2000), “Focus Groups in Cyberspace: Challenges and Opportunities for Advertising
Researchers,” Paper presented at the 2000 American Marketing Association Winter Educators’ Conference, San
Antonio, Texas.
Cited in:
· “E-business in the Marketing Communication Curriculum: Integrate, Don’t Isolate,” by James Pokrywczynski. Paper
presented at the 2002 Conference of the Association for Education in Journalism and Mass Communication, Miami,
Florida.
DeLorme, Denise E. and Leonard N. Reid (1999), “Moviegoers’ Experiences and Interpretations of Brands in Films
Revisited,” Journal of Advertising, 28(2), 71-95.
Cited in:
· “From Apathy to Ambivalence: How is Persuasion Knowledge Reflected in Consumers’ Comments about In-Game
Advertising? By Kristian Lorenzona and Cristel Antonia Rusell (2012), Journal of Marketing Communications, 18(1),
55-67.
· “Marketing ‘Gamer Foods’: Qualitative Insights into Responsible Strategy Development,” by James Cronina and Mary
McCarthy (2012), Journal of Food Products Marketing, 18(3), 163-185.
· “Product Integration: Current Practices and New Directions,” by J.A. McCarty (2012), in The Psychology of
Entertainment
· “Product Placement in South Africa: Piercing Through the Packaging,” by Justin Beneke (2012), African Journal of
Business Management, 6(3), 1068-1075.
· “Branding in Fictional and Virtual Environments: Introducing a New Conceptual Domain and Research Agenda,” by
Laurent Muzellec, Theo Lynn, and Mary Lambkin, (2012), European Journal of Marketing 46(6).
· “Brand Placement in Scripted and Non-Scripted Belgian and US Programs on Belgian Prime Time Television,” by
Marijke Woutersa and Patrick de Pelsmacker (2011), Journal of Marketing Communications, 17(5), 299-318.
· “Alcohol Imagery and Branding, and Age Classification of Films Popular in the UK,” by Ailsa Lyons, Ann McNeill, Ian
Gilmore, and John Britton (2011), International Journal of Epidemiology, 40(5), 1411-1419.
· “Alcohol Product Placements and the Third-Person Effect,” by Shin Dong-Hee and Jun Kyo Kim (2011), Television &
New Media, 12(5), 412-440.
· “The Impact of Product Placement on TV-Induced Tourism: Korean TV Dramas and Taiwanese Viewers,” by Hung Jen
Su, Yu-An Huang, and Glen Brodowsky et al. (2011), Tourism Management, 32(4), 805-814.
· “Is Self-Character Similarity Always Beneficial? The Moderating Role of Immersion in Product Placement Effects,” by
Namita Bhatnagar and Fang Wan (2011), Journal of Advertising, 40(2), 39-50.
· “Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies,” by Ekaterina V. Kamiouchina,
Can Uslay, and Grigori Erenburg (2011), Journal of Marketing, 75(3), 27-48.
· “Young Adults’ Responses to Product Placement in Movies and Television Shows: A Comparative Study of the United
States and South Korea,” by Taejun Lee, Yongjun Sung, and Marina Sejung Choi (2011), International Journal of
Advertising, 30(3), 479-507.
· “Mitigating Consumer Ethnocentrism Via Advertising and Media Consumption in a Transitional Marketing: A Study
Denise E. DeLorme, Ph.D.
School of Communication
Page 38 of 51
from Russia,” by Marina Puzakova, Hyokjin Kwak, and Trina Larsen Andras (2010), International Journal of
Advertising, 29(5), 727-764.
· “Cross-cultural Challenges in Product Placement,” by Taejun Lee, Yongjun Sung, and Federico de Gregorio (2011),
Marketing Intelligence & Planning, 29(4), 366-384.
· “Communicating Coffee Culture through the Big Screen: Starbucks in American Movies,” by Xiaochen Zhang (2011),
Comparative American Studies, 9(1), 68-84.
· Through the Looking Glass: The Influence of Consumption and Affect on Product Placement in Movies by Jakob
Hummelen (2011), University of Twente, Netherlands.
· “Brand Placement in Scripted and Non-Scripted Belgian and U.S. Programs on Belgian Prime Time Television,” by M.
Wouter and Patrick de Pelsmacker (2010), Journal of Marketing Communications, 1-20.
· “How Media Factors Affect Audience Responses to Brand Placement,” by Eva van Reijmersdal, Edith Smit, and Peter
Neijens (2010), International Journal of Advertising, 29(2), 279-301.
· “Understanding Attitudes toward and Behaviors in Response to Product Placement: A Consumer Socialization
Framework,” by Federico de Gregorio and Yongjun J. Sung (2010), Journal of Advertising, 39(1), 83-96.
· “The Lived Meanings of Chinese Social Network Sites (SNSS) Among Urban White-Collar Professionals: a Story of
Happy Network,” by Huan Chen and Eric Haley (2010), Journal of Interactive Advertising, 11(1), 11-26.
· “Examining the Covert Nature of Product Placement: Implications for Public Policy,” by Kerri-Ann L. Kuhn, Margee
Hume, and Anita Love (2010), Journal of Promotion Management, 16 (1&2), 59-79.
· “Audience Engagement and Its Effects on Product Placement Recognition,” by Jane Scot and Margaret Craig-Lees
(2010), Journal of Promotion Management, 16(1&2), 39-58.
· “Virtual Product Placement as a New Approach to Measure Effectiveness of Placements,” by John McDonnell and Judy
Drennan (2010), Journal of Promotion Management, 16(1&2), 25-38.
· “Response of Buying Center Participants to B2B Product Placements,” by Kenneth R. Lord and Pola B. Gupta (2010),
Journal of Business and Industrial Marketing, 25(3), 188-195.
· “Product Placement and Digital Piracy: How Young Chinese Viewers React to the Unconventional Method of Corporate
Cultural Globalization,” by Yu Shi (2010), Communication, Culture & Critique, 3(3), 435-463.
· “Brand-Self Identity Narratives in the James Bond Movies,” by Holly Cooper, Sharon Schembri, and Dale Miller (2010),
Psychology and Marketing, 27(6), Special Issues 557-567.
· The Influence of Brand Placement in Bollywood on the Indian Consumer by Sen Chaiti (2010), master’s thesis,
University of Southern California.
· Product Placement in Comics: A Qualitative Study of Attitudes of Comic Book Readers by Kristofer Mehaffey (2010),
master’s thesis, University of Florida.
· “The Worth of Product Placement in Successful Films: An Event Study Analysis,” by Michael A. Wiles and Anna
Danielova (2009), Journal of Marketing, 73(4), 44-63.
· “Movies and the Mystery of the Missing Trade: Is Hollywood Good for U.S. Exporters?” by Michael A. Quinn (2009),
International Trade Journal, 23(2), 231-254.
· “Indian Gamers’ Recall, Recognition, and Perceptions of In-Game Placements,” by Sonal Kureshi and Vandana Sood
(2009), Journal of Indian Business Research, 1(4), 252-268.
Denise E. DeLorme, Ph.D.
School of Communication
Page 39 of 51
· “A New Branch of Advertising Research: Reviewing Factors That Influence Reactions to Product Placement,” by Eva
van Reijmersdal, Peter Neijensm and Edith G. Smit (2009), Journal of Advertising Research, 49(4), 429-449.
· “Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of
Exposure” (“Souvenir des Marques Placee dans les Films: Interactions entre Proeminence et Integration en Conditions
Reelles D’Exposition”) by Jean-Marc Lehu and Etienne Bressoud (2009), Recherche et Applications en Marketing,
24(1), 7-28. FRANCE
· “Product Placement in Entertainment Media: Proposing Business Process Models,” by Susan Chang, Jay Newell, and
Charles T. Salmon (2009), International Journal of Advertising, 28(5), 783-806.
· “The Effect of Product Placement in Computer Games on Brand Attitude and Recall,” by Thomas Mackay, Michael
Ewing, Fiona Newton, and Lydia Windisch (2009), International Journal of Advertising, 28(3), 423-438.
· “Non-Student Consumer Attitudes Towards Product Placement: Implications for Public Policy and Advertisers,” by
Yongjun Sung, Federico de Gregorio, and Jong-Hyuok Jung (2009), International Journal of Advertising, 28(2), 257285.
· “Le Placement de Marques dans les Films: Vecteur de Communication Transgenerationnelle? By Jean-Marc Lehu and
Olivier Lamotte (2009), Management & Avenir, 10(30).
· “Giving a Shout Out to Seagram’s Gin: Extent of and Attitudes towards Brands in Popular Songs,” by Federico de
Gregorio and Yongjun Sung (2009), Journal of Brand Management, 22(May).
· Using Implicit Learning to Explain Brand Placement Effects by Claudia Costiuc (2009), Ph.D. Dissertation, Kent State
University.
· Individual Differences and Brand Placement by Ilwoo Ju (2009), master’s thesis, University of Georgia.
· “New Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs,
and Video Games,” by Yongjun Sung and Federico de Gregorio (2008), Journal of Promotion Management, 14(1/2), 85101.
· “The Effective Product Placement: Finding Appropriate Methods and Context for Higher Brand Salience,” by Soonkwan
Hong, Jian Wang Yong, and Giberto De Los Santos (2008), Journal of Promotion Management, 14(1&2), 103-120.
· “L’Atteggiamento Nei Confronti Del ‘Product Placement’ in Italia: Un’Analisi Comparativa Tra I Diversi Contesti Di
Intrattenimento” by Roberto P. Nelli (2008), Communicative Business: Italian Research Review on Business
Communication, 1, 74-109. ITALY
· “Recognition and Recall of Product Placements in Films and Broadcast Programmes,” by D. L. van der Waldt, L. D. Du
Preez, and S. Williams (2008), Innovar-Revista De Ciencias Adminstrativas Y Sociales, 18(31), 19-27.
· “Le Placement de Marques dans Les Films: Panorama, Modalites, D’execution et Efficacite,” by Etienne Bressoud et
Jean-Marc Lehu (2008), La Revue des Sciences de Gestion: Direction et Gestion, 43 (September/October), 101-114.
FRANCE
· “Brand Placement in Korean Films 1995-2003: A Content Analysis,” by Yongjun Sung, Jongsuk Choi, and Federico de
Gregorio (2008), Journal of International Consumer Marketing, 20(3/4), 39-53.
· “An Ethical Evaluation of Product Placement: A Deceptive Practice?” by Chris Hackley, Rungpaka Amy Tiwsakul, and
Lutz Preuss (2008), Business Ethics: A European Review, 17(2), 109-120.
· “Advertising in the Age of TiVo: Targeting Teens and Young Adults with Film and Television Product Placements,” by
Donnalyn Pompper and Yih-Farn Choo (2008), Atlantic Journal of Communication, 16(1), 49-69.
· “Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment,” by
Denise E. DeLorme, Ph.D.
School of Communication
Page 40 of 51
Jennifer J. Argo, Rui (Juliet) Zhu, and Darren W. Dahl (2008), Journal of Consumer Research, 34 (February), 614-623.
· “Alternate Reality Gaming,” by Jeffery Y. Kim, Jonathan P. Allen, and Elan Lee (2008), Communications of the ACM,
51(2), 36.
· “Alternative Scenarios to the ‘Banner’ Years,” by Nolan J. Taylor, Elanor T. Loiacono, and Richard T. Watson, (2008),
Communications of the ACM, 51(2), 53-58.
· “Tobacco Portrayals in U.S. Advertising and Entertainment Media,” by T. Dewhirst (2008), in The Changing Portrayals
of Adolescents in the Media Since the 1950s, Patrick E. Jamieson and Daniel Romer, editors, NY: Oxford University
Press.
· Bling-Bling Brand Placements: Measuring the Effectiveness of Brand Mentions in Hip Hop Music, by Nakeisha Shannell
Ferguson (2008), doctoral dissertation, University of Texas at Austin.
· “Le Placement de Produits: Un Nouvel Outil De Persuasion De L’enfant Consommateur? by Ingrid Poncin (2007),
Revue Francaise du Marketing, October, 43-59. FRANCE
· “Recall of Products Placed as Prizes versus Commercials in Game Shows,” by Pola B. Gupta and Stephen J. Gould
(2007), Journal of Advertising, 29(1), 43-53.
· “Tobacco Industry Marketing: Population-Based Tobacco Control and Smoking Behavior,” by J. P. Pierce (2007),
American Journal of Preventive Medicine, 33, S327-S334.
· “The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and BrandChoice Behavior,” by Moonhee Yang and David R. Roskos-Ewoldsen (2007), Journal of Communication, 57(3), 469489.
· “Effects of Television Brand Placement on Brand Image,” by Eva A. van Reijmersdal, Peter C. Neijens, and Edith G.
Smit (2007), Psychology & Marketing, 24(5), 403-420.
· “Risk Aversion and Rights Accretion in Intellectual Property Law,” by J. Gibson (2007), Yale Law Journal, 116(5), 882951.
· “Audience Attitudes towards Product Placement in Movies: A Case from Turkey,” by Metin Argan, Meltem N.
Velioglu, and Mehpare T. Argan (2007), Journal of American Academy of Business, 11(1), 161-167.
· “Influences of Brand and Advertising Cognition on Brand-Switching Behaviour,” by Jane L. Hsu and Wei-Hsien Chang
(2007), International Journal of Management and Enterprise Development, 4(2), 159-178.
· “Placing Peterman: How a Brand Placement Effort Missed a Golden Opportunity for Success,” by Richard D. Parker and
James A. Karrh (2007), Journal of Organizational Leadership & Business, Summer, 1-22.
· “”Hey Ya…Shake It Like a Polaroid Picture’”: Product Mention in Popular Music Genres,” by Sufyan MohammedBaksh and Coy Callison (2007), Proceedings of the 2007 Conference of the American Academy of Advertising, 55-63.
· Personal Values of Protagonists in Best Pictures and Blockbusters 1996-2005 by Douglas C. Beckwith (2007), Ph.D.
dissertation, Saybrook Graduate School and Research Center, San Francisco, California.
· The Effects of Varying Levels of Object Change on Explicit and Implicit Memory for Brand Messages within
Advergames, by Nicholas D’Andrade (2007), master’s thesis, University of Missouri-Columbia.
· “Risk Aversion and Rights Accretion in Intellectual Property Law,” by James Gibson (2006), bepress Legal Series,
Working Paper 1487.
· “Etude du Changement d’attitude pour les Marques Placees dans les Films: Persuasion ou Effet d’exposition?” by
Isabelle Fontaine (2006), Recherche et Applications en Marketing, 21(1), 1-19. FRANCE
Denise E. DeLorme, Ph.D.
School of Communication
Page 41 of 51
· “Product Placement: How Brands Appear on Television,” by Carrie La Ferle and Steven M. Edwards (2006), Journal of
Advertising, 35(4), 65-86.
· “Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a
Computer Game,” by Michelle R. Nelson, Ronald A. Yaros, and Heejo Keum (2006), Journal of Advertising, 35(4), 8799.
· “Brand Placements Bollywood Style,” by Michelle R. Nelson and Narayan Devanathan (2006), Journal of Consumer
Behaviour, 5, 211-221.
· “Real Brands in Imaginary Worlds: Investigating Players’ Experiences of Brand Placement in Digital Games,” by Mike
Molesworth (2006), Journal of Consumer Behaviour, 5(4), 355-366.
· “Entertainment Marketing and Experiential Consumption,” by Chris Hackley and Rungpaka Tiwsakul (2006), Journal of
Marketing Communications, 12(1), 63-75.
· “Product-Placement Planning: How is the Industry Placing Brands in Relation to Moviegoer Consumption?” by Ignacio
Redondo (2006), Journal of International Consumer Marketing, 18(4), 33-60.
· “Audience Response to Product Placements: An Integrative Framework and Future Research Agenda,” by Siva K.
Balasubramanian, James A. Karrh, and Hemant Patwardhan (2006), Journal of Advertising, 35(3), 115-141.
· “Unpaid Advertising: A Case of Wilson the Volleyball in ‘Cast Away’” by M. L. Maynard and M. Scala (2006), Journal
of Popular Culture, 39(4), 622-638.
· “Ideal Self-Concept, Television Consumption, and the Perpetuation of a Brand Conscious Society” by Mark A.
Rademacher. Paper presented at the 2006 Conference of the Association for Education in Journalism and Mass
Communication, San Francisco, California.
· “The Joint Production of Advertising and Film: Brand Placement in Korean Films,” by Jongsuk Choi and Yongjun Sung.
Paper presented at the 2006 Conference of the Association for Education in Journalism and Mass Communication, San
Francisco, California.
· “Consumers, Characters, and Products: A Balance Model of Sitcom Product Placement Effects,” by Cristel A. Russell
and Barbara B. Stern (2006), Journal of Advertising, 35(1), 7-21.
· “Come on Down’: How Consumers View Game Shows and the Products Placed in Them,” by Stephen J. Gould and Pola
B. Gupta (2006), Journal of Advertising, 35(1), 65-81.
· “Programs and Policies for Prevention,” by John P. Pierce (2006), NIH State of the Science Conference on Tobacco Use:
Prevention, Cessation, and Control, June, Bethesda, Maryland.
· Recall and Recognition of Brand-Modified Product Placement in Movies, by Caitlin Anderson (2006), master’s thesis,
Brigham Young University.
· Product Placement during the Family Viewing Hour, by Harry C. Arnold (2006), master’s thesis, East Tennessee State
University.
· The Evolution of Product Placement: Consumer Awareness and Ethical Considerations, by Leigh Ann Hornick (2006),
master’s thesis, West Virginia University.
· “A Managerial Investigation into the Product Placement Industry,” by Cristel A. Russell and Michael Belch (2005),
Journal of Advertising Research, 45(1), 73-92.
· “Adolescent Brand Consciousness and Product Placements: Awareness, Liking, and Perceived Effects on Self and
Others,” by Michelle R. Nelson and Laurie Ellis McLeod (2005), International Journal of Consumer Studies, 29(6), 515-
Denise E. DeLorme, Ph.D.
School of Communication
Page 42 of 51
528.
· “Le Placement De Marques Au Cinema: Proposition De La Localisation Du Placement A L’Ecran Comme Noveau
Facteur D’Efficacite Potentielle,” by Jean-Marc Lehu (2005), Decisions Marketing, 37, January-March, 17-31.
FRANCE
· “The Role of Product Placement in Feature Films and Broadcast Television Programmes: An IMC Perspective,” by Van
der Waldt, De la Rey (2005), Communicare: Journal for Communication Sciences in Southern Africa, 24(2), 1-16.
· “The Sponsored Avatar: Examining the Present Reality and Future Possibilities of Advertising in Digital Games,” by
Jason Chambers (2005), Proceedings of the 2005 Digital Games Research Association (DiGRA).
· “Product Placement in Movies: A Preliminary Test of an Argument for Involvement,” by James Pokrywczynski (2005),
Proceedings of the 2005 Conference of the American Academy of Advertising, Carrie La Ferle, ed., East Lansing,
Michigan: American Academy of Advertising, 40-47.
· Impact of Mood on Recall of Brand Placements in the Movies, by Robyn Lozano (2005), master’s thesis, University of
Florida.
· The Effectiveness of Product Placement for the Automobile Industry and Its Impact on Consumer Behavior: A CrossCultural Perspective, by Frank Gunnemann (2005), master’s thesis, Hawaii Pacific University.
· Consumer Behavior: Buying, Having, and Being by Michael Solomon (2004), Upper Saddle River, NJ: Prentice Hall.
· Consumer Behavior: In Fashion by Michael Solomon and Nancy Rabolt (2004), Upper Saddle River, NJ: Prentice Hall.
· “Do Favorite Movie Stars Influence Adolescent Smoking Initiation?” by Janet M. Distefan, John P. Pierce and Elizabeth
A. Gilpin (2004), American Journal of Public Health, 94(7), 1239-1244.
· “Beyond the Frills of Relationship Marketing,” by Lisa O’Malley and Andrea Prothero (2004), Journal of Business
Research, 57(11), November, 1286-1294.
· “Category Management: A New Approach for Fashion Marketing?” by Belinda Dewsnap and Cathy Hart (2004),
European Journal of Marketing, 38(7), 809-834.
· “Product Placement in Movies: An Australian Consumer Perspective on Their Ethicality and Acceptability,” by Stacey
Brennan, Philip J. Rosenberger, and Veronica Hementera (2004), Marketing Bulletin, 15, 1-16.
· “Advertainment or Adcreep? Game Players’ Attitudes toward Advertising and Product Placements in Computer Games,”
by Michelle R. Nelson, Heejo Keum, and Ronald A. Yaros (2004), Journal of Interactive Advertising, 5(1), Fall, This ejournal does not have page numbers.
· “Exploring Children’s Choice: The Reminder Effect of Product Placement,” by Susan Auty and Charlie Lewis (2004),
Psychology & Marketing, 21(9), September, 697-713.
· “On the Ethics of Product Placement in Media Entertainment,” by Lawrence A. Wenner, (2004), Co-published
simultaneously in the Journal of Promotion Management and in the Handbook of Product Placement in the Mass Media:
New Strategies in Marketing Theory, Practice, Trends, and Ethics, Mary-Lou Galician, editor, NY: The Haworth Press,
Inc., 10(1/2), 101-132.
· “Comparison of Product Placements in Movies and Television Programs: An Online Research Study,” by Beng Soo
Ong, (2004), Co-published simultaneously in the Journal of Promotion Management and in the Handbook of Product
Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics, Mary-Lou Galician,
editor, NY: The Haworth Press, Inc., 10(1/2), 147-158.
· “Brand Placement Recognition: The Influence of Presentation Mode and Brand Familiarity,” by Ian Brennan and Laurie
A. Babin, (2004), Co-published simultaneously in the Journal of Promotion Management and in the Handbook of
Denise E. DeLorme, Ph.D.
School of Communication
Page 43 of 51
Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics, Mary-Lou
Galician, editor, NY: The Haworth Press, Inc., 10(1/2), 185-202.
· “Product Placement: The Nature of the Practice and Potential Avenues of Inquiry,” by John A. McCarty (2004), in The
Psychology of Entertainment Media, L. J. Shrum, editor, Mahwah, NJ: Lawrence Erlbaum, 45-61.
· “Mental Models for Brand Placement,” by Moonhee Yang, Beverly Roskos-Ewoldsen, and David R. Roskos-Ewoldsen
(2004), in The Psychology of Entertainment Media, L. J. Shrum, editor, Mahwah, NJ: Lawrence Erlbaum, 79-98.
· “Embedding Brands within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement
Efficacy,” by Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc (2004), in The Psychology of Entertainment
Media, L. J. Shrum, editor, Mahwah, NJ: Lawrence Erlbaum, 99-116.
· “Do Favorite Movie Stars Influence Adolescent Smoking Initiation?” by Janet M. Distefan, John P. Pierce, and Elizabeth
A. Gilpin (2004), American Journal of Public Health, 94(7), 1239-1244.
· “Le Cinemarque: Septieme Art Publicite et Placement des Marques,” by Stephane Debenedetti and Isabelle Fontaine
(2004), Les Temps de Medias, 1(2),
· “Are Product Placements Too Subtle to Persuade? Proposing Strength of Association as a Measure of Effectiveness,” by
Anna Andriasova and Carson B. Wagner. Paper presented at the 2004 Conference of the Association for Education in
Journalism and Mass Communication, Toronto, CANADA.
· “Who? Sees What Products? In Which Content? And Under What Conditions?: A Broader Product Placement
Framework,” by Tracey Leigh Fisher and Carson B. Wagner. Paper presented at the 2004 Conference of the Association
for Education in Journalism and Mass Communication, Toronto, CANADA.
· “Going for the Gold (Member): Product Placement and the Construction of Consumers,” by Bonnie Brennen and
Margaret Duffy, Paper presented at the 2004 Conference of the Association for Education in Journalism and Mass
Communication, Toronto, CANADA.
· “Product Placement in Movies: A Comparison of Chinese and American Consumers’ Attitudes,” by Sally A. McKechnie
and Jia Zhou (2003), International Journal of Advertising, 22(3), 349-374.
· “The Perception of Japanese University Students Concerning Product Placement in Hollywood Movies” by Yayoi Anzai
(2003), The Economic Journal of Takasaki City University of Economics, 46(3), 107-116.
· “Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Practices,” by Eric Haley
and Anne Cunningham (2003), Mass Communication and Society, 6(2), 175-190. Reprinted in Readings in Advertising,
Society, and Consumer Culture (2007), Armonk, NY: M. E. Sharpe, Inc. 169-179.
· “Practitioners’ Evolving Views on Product Placement Effectiveness,” by James A. Karrh, Kathy Brittain McKee, and
Carol J. Pardun (2003), Journal of Advertising Research, June, 138-149.
· “Efficacy of Brand Placements: The Impact of Consumer Awareness and Message Salience,” by N. Bhatnagar, L. M.
Aksoy, and S. A. Malkoc (2003), Advances in Consumer Research, 172-173.
· “Processing and Perceptions of Product Placements: Do Men and Women Watch the Same Movie?” by Susan Auty and
Rachel Lemmon (2003), Proceedings of the 2003 Conference of the American Academy of Advertising, 9-15.
· “The Test of the Effectiveness of Product Placements in Video Games: Comparing Explicit and Implicit Memory for
Brand Names,” by Moonhee Yang, Lucian Dinu, and David R. Roskos-Ewoldsen. Paper presented at the 2003
Conference of the Association for Education in Journalism and Mass Communication, Kansas City, Missouri.
· Brand Placement Effectiveness: An ELM Perspective, by Kirsten Engbersen (2003), master’s thesis, Maastricht
University, THE NETHERLANDS.
Denise E. DeLorme, Ph.D.
School of Communication
Page 44 of 51
· Product Placement in Integrated Marketing Communications Strategy, by Riku Kaijansinkko (2003), master’s thesis,
Lappeenranta University of Technology, FINLAND.
· Product Placement of Alcohol in Teen Movies: A Qualitative Analysis of Perceptions and Attitudes of High School
Students, by Amy Bellin (2003), master’s thesis, University of Florida.
· Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon and Immy
Holloway (2002), scholarly book, London: Routledge.
· “Understanding the Market for Celebrity: An Economic Analysis of the Right of Publicity,” by Vincent M. De Grandpre
(2001), Fordham Intellectual Property Media and Entertainment Law, 1-48. Simpson Thacher and Bartlett LLP.
· “Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection
Congruence on Brand Memory and Attitude,” by Cristel Antonia Russell (2002), Journal of Consumer Research, 29(3),
306-319.
· “’I Saw It in the Movies,’” Exploring the Link Between Product Placement Beliefs and Reported Usage Behavior,” by
Cynthia R. Morton and Meredith Friedman (2002), Journal of Current Issues and Research in Advertising, 24(2) Fall,
33-40.
· “Recall of Brand Placements in Computer/Video Games,” by Michelle R. Nelson (2002), Journal of Advertising
Research, 42(2), 80-92.
· “A Grounded Theory of Beer Consumption in Australia,” by Simone Pettigrew (2002), Qualitative Market Research,
5(2), 112-123.
· “An Exploratory Study of the Consumer Decision Process for Intimate Apparel by Cathy Hart and Belinda Dewsnap
(2001), Journal of Fashion Marketing and Management, 5(2), 108-119.
· “Readers’ Perspective on Advertising’s Influence in Women’s Magazines: Thoughts on Two Common Practices,” by
Eric Haley and Anne Cunningham. Paper presented at the 2002 Conference of the Association for Education in
Journalism and Mass Communication, Miami, Florida.
· “Consumption Imagery in New Zealand Music Videos,” by Brett A. S. Martin, and Celeste A. McCracken (2001), Asia
Pacific Journal of Marketing and Logistics, 13(2), 3-23.
· “Advertisers Got Game: Examining Effectiveness of Product Placements in New Media,” by Michelle R. Nelson. Paper
presented at the 2001 Conference of the Association for Education in Journalism and Mass Communication,
Washington, D.C.
· “Applying General Living Systems Theory to Learn Consumers’ Sense Making in Attending Performing Arts,” by
Marylouise Caldwell (2001), Psychology and Marketing, 18(5), 497-511.
· “New Year’s Eve Consumption Plans: Consumers’ Consumption Priorities on the Eve of 2000” by Simone Pettigrew,
Maria M. Ryan, and Madeleine Ogilvie (2001), Australasian Marketing Journal, 9(2), 66· “Understanding the Market for Celebrity: An Economic Analysis of the Right of Publicity,” by Vincent M. De Grandpre
(2001), Simpson Thacher & Bartlett LLP report (September 15), 1-49.
· “Product Placement in Movies: A Cross-Cultural Analysis of Austrian, French, and American Consumers’ Attitudes
Towards This Emerging, International Promotional Medium,” by Stephen J. Gould, Pola B. Gupta, and Sonja GrabnerKrauter (2000), Journal of Advertising, 29(4), 41-58.
· “Reciprocal Promotions (RP): Short Circuiting the Persuasion Knowledge Model,” by Carrie La Ferle and Steven M.
Edwards. Paper presented at the 2000 Conference of the American Academy of Advertising, Newport, Rhode Island.
Denise E. DeLorme, Ph.D.
School of Communication
Page 45 of 51
Reid, Leonard N., Karen Whitehill King, and Denise E. DeLorme, (1998), “Top-Level Agency Creatives Look at
Advertising Creativity Then and Now,” Journal of Advertising, 27(Summer), 1-16.
Cited in:
· “A Tool for Evaluating Advertising Concepts: Desirable Characteristics as Viewed by Creative Practitioners,” by Mark
W. Stuhlfauta and Chan Yun Yoo (2011), Journal of Marketing Communications
· “What Scanner-panel Data Tell Us about Advertising: A Detective Story with a Dark Twist,” by Scott Koslow and
Gerard J. Tellis (2011), Journal of Advertising Research, 51(1), 87-100.
· “Diffusion of Account Planning in Indian Ad Agencies: An Organizational Perspective,” by Padmini Patwardhan,
Hemant Patwardhan, and Vasavada-Oza Falguni (2011), International Journal of Advertising, 30(4), 665-692.
· “The Creative Code: An Organizational Influence on the Creative Process in Advertising,” by Mark W. Stuhlfaut (2011),
International Journal of Advertising, 30(2), 283-304.
· “The Subsiding Sizzle of Advertising History: Methodological and Theoretical Challenges in the Post Advertising Age,”
by Stefan Schwarzkopf (2011), Journal of Historical Research in Marketing, 3(4), 528-548.
· “The Pragmatics of Calling Advertising Art: Four Systems of Theoretical Approaches to Art and Advertising,” by Guido
Zurstiege (2011), Empedocles: European Journal for the Philosophy of Communication, 2(1), 3-17.
· “Does Planning Make Perfect? How Advertising Practitioners in India Perceive Account Planning,” by Padmini
Patwardhana, Hemant Patwardhana, and Falguni Vasavada-Ozac (2011), Asian Journal of Communication, 21(3), 262278.
· “Creativity in Social Advertising: Developing a Conceptual Framework,” by A. Triantos and E. Plakoyiannaki (2010)
Regulation and Best Practices in Public and Nonprofit Marketing by Lucica Matei and Teodora Dinu
· “Evaluating the Work Preference Inventory and Its Measurement of Motivation in Creative Advertising Professionals,”
by Mark W. Stuhlfaut (2010), Journal of Current Issues and Research in Advertising, 32(1),
· “Creative Leaders: Thirty Years of Big Ideas,” by Christy Ashley and Jason D. Oliver (2010), Journal of Advertising,
39(1), 115-130.
· “A Qualitative Approach to Understanding Audience’s Perceptions of Creativity in Online Advertising,” by Andrew
McStay (2010), The Qualitative Report, 15(1), 37-58.
· “Methodologies Used in Advertising Creativity Research (1965-2007),” by David Roca and Marta Mensa (2009),
Comunicacion Y Sociedad, 22(2), 7-34.
· “Why and How Do Creative Thinking Techniques Work? Trading Off Originality and Appropriateness to Make More
Creative Advertising,” by Mark Kilgour and Scott Koslow (2009), Journal of the Academy of Marketing Science, 37(3),
298-309.
· “’Knowing What It Means to Be Irish’: Experience as Practice in the Advertising Industry,” by Neil O’Boyle (2009),
Social Identities, 15(5), 565-584.
· “Desperately Seeking Advertising Creativity: Engaging an Imaginative ‘3Ps’ Research Agenda,” by Sheila L. Sasser and
Scott Koslow (2008), Journal of Advertising, 37(4), 5-19.
· “Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning?” by Douglas C. West,
Arthur J. Kover, and Albert Caruana (2008), Journal of Advertising, 37(4), 35-45.
· “Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media,” by Daniel W.
Baack, Rick T. Watson, and Brian D. Till (2008), Journal of Advertising, 37(4), 85-94.
Denise E. DeLorme, Ph.D.
School of Communication
Page 46 of 51
· “The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions,” by Hairong Li,
Wenyu Dou, Guangping Wang, and Non Zhou (2008), Journal of Advertising, 37(4), 109-120.
· “Advertising Creativity Matters,” by Micael Dahlen, Sara Rosengren, and Fredrik Torn (2008), Journal of Advertising
Research, 48(3), 292-403.
· “Considering a General Theory of Creativity in Advertising: The Case for a Socio-Cultural Model,” by Lee Earle (2007),
Journal of Business and Public Affairs, 1(2).
· “Aristotelian Causal Analysis and Creativity in Copywriting: Toward a Rapprochement between Rhetoric and
Advertising,” by C. Marsh (2007), Written Communication, 24(2), 168-187.
· “Revision de las Investigaciones Psicologicas Sobre Creatividad,” by Jorge del Rio Perez (2007), Observatorio, 1(2)
· “Is Advertising Creativity Primarily an Individual or a Social Process?” by Bruce Vanden Bergh and Mark Stuhlfaut
(2006), Mass Communication & Society, 9(4), 373-397.
· “Creative Advertisements for the Cinderella Medium: The Case of Flanders, Belgium,” by Sara Spoelders and Rita Claes
(2006), Journal of Radio Studies, 13(1), 68-88.
· “La Creatividad Publicitaria en la literature cientifica: una revision” (“Bibliography on Advertising Creativity: A
Review”) by Jorge Del Rio Perez (2006), Comunicacion Y Sociedad, 14(1), 9-46.
· “Recall and Persuasion: Does Creative Advertising Matter?” by Brian D. Till and Daniel W. Baack (2005), Journal of
Advertising, 34(3), 47-57.
· “Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence,” by Robert E. Smith and
Xiaojing Yang (2004), Marketing Theory, 4(1/2), 31-58.
· “The Definition and Measurement of Creativity: What Do We Know?” by J. El-Murad and Douglas C. West (2004),
Journal of Advertising Research, 44(2), 188-201.
· “What is Creative to Whom and Why? Perspectives in Advertising Agencies,” by Scott Koslow, Sheila L. Sasser, and
Edward A. Riordan (2003), Journal of Advertising Research, (March), 43(1), 96-111.
· “Account Planners’ Views on How Their Work Is and Should Be Evaluated,” by Margaret A. Morrison and Eric Haley
(2003), Journal of Advertising, 32(2), 7-16.
· “Preparing Planners: Account Planning and the Advertising Curriculum,” by Margaret A. Morrison, Tim Christy and
Eric Haley (2003), Journal of Advertising Education, Spring, 5-20.
· “Copywriters’ and Art Directors’ Perspectives on Creative Concepts: Toward a Confluence Model of Advertising
Creativity,” by Lisa Duke and John Sutherland (2002), Proceedings of the 2002 Conference of the American Academy of
Advertising.
· “Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and
Memory,” by R. Pieters, L. Warlop, and M. Wedel (2002), Management Science, 48(6), 765-781.
· “Advertising Agency Philosophies and Employee Risk Taking,” by Douglas West and John Ford (2001), Journal of
Advertising, 30(1), 77-91.
· “Like an Idea, Only Better: How Do Advertising Educators and Practitioners Define and Use the Creative Concept?” by
Lisa Duke (2001), Journal of Advertising Education, Spring, 10-22.
· “Rating Creativity: A Comparison of Judgments of Advertising Professionals and Educators,” by Alisa White Coleman,
Bruce L. Smith, and Fuyuan Shen, Paper presented at the 2001 Conference of the Association for Education in
Journalism and Mass Communication, Washington, D.C.
Denise E. DeLorme, Ph.D.
School of Communication
Page 47 of 51
· “Advertising Knowledge Management: Strategies and Implications,” by Michael Ewing and Douglas West (2000),
International Journal of Advertising, 19(2), 225-244.
· “Creative Personalities, Processes, and Agency Philosophies: Implications for Global Advertisers,” by Michael T.
Ewing, Julie Napoli, and Douglas C. West (2000), Creativity Research Journal, 13(2), 161-170.
DeLorme, Denise E. (1998), “Brand Placement: A Historical Overview,” in Proceedings of the 1998 Conference of the
American Academy of Advertising, Darrel D. Muehling, ed., Pullman, WA: American Academy of Advertising, 305306.
Cited in:
· “Brand Placement in Virtual Environments: Impact of Flow on Brand Recognition and Recall,” by Alexadre ForestBoucher, Johanne Brunet, and Marc Fredette (2008), Les Cahiers du GERAD, November, 1-22.
· Alternative Media Strategies: Measuring Product Placement Effectiveness in Videogames, by Harshavardhan
Gangadharbatia (2006), Ph.D. dissertation, University of Texas at Austin.
· “Product Placement as a Marketing Tool in Film and Television,” (2004) by H. Ronald Moser, Layne Bryant, and Katie
Sylvester,” National Social Science Journal, 22(1), 76· “Product Placement in Movies: A Cross-Cultural Analysis of Austrian, French, and American Consumers’ Attitudes
Towards This Emerging, International Promotional Medium,” by Stephen J. Gould, Pola B. Gupta, and Sonja GrabnerKrauter (2000), Journal of Advertising, 29(4), 41-58.
DeLorme, Denise E. and Leonard N. Reid (1997), “Moviegoers’ Experiences and Interpretations of Brands in Films
Revisited,” Proceedings of the 1997 Conference of the American Academy of Advertising, 192 (abstract).
Cited in:
· “Unpaid Advertising: A Case of Wilson the Volleyball in Cast Away,” by Michael L. Maynard and Megan Scala. Paper
presented at the 2002 Conference of the Association for Education in Journalism and Mass Communication, Miami,
Florida.
Zimmer, Mary R. and Denise E. DeLorme (1997), “The Effect of Brand Placement Type and a Disclaimer on Memory
for Brand Placements in Movies,” Paper presented at the 1997 Conference of the Association for Education in
Journalism and Mass Communication, Chicago, Illinois.
Cited in:
· “Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition,” by Dong-Jin Park and Bruce K. Berger
(2010), Journal of Promotion Management, 16(4), 428-444.
· “Examining the Covert Nature of Product Placement: Implications for Public Policy,” by Kerri-Ann L. Kuhn, Margee
Hume, and Anita Love (2010), Journal of Promotion Management, 16 (1&2), 59-79.
· “Virtual Product Placement as a New Approach to Measure Effectiveness of Placements,” by John McDonnell and Judy
Drennan (2010), Journal of Promotion Management, 16(1&2), 25-38.
· “Exploring Product Placement in Video Games: An Investigation of Recall Effects,” by Kerri-Ann Kuhn, K. L. Nigek,
and Kevin E. Voges (2007), Proceedings of the Australian and New Zealand Marketing Academy, December 3-5,
Dunedin, New Zealand.
· Alternative Media Strategies: Measuring Product Placement Effectiveness in Videogames, by Harshavardhan
Gangadharbatia (2006), Ph.D. dissertation, University of Texas at Austin.
· “Embedding Brands within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement
Efficacy,” by Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc (2004), in The Psychology of Entertainment
Denise E. DeLorme, Ph.D.
School of Communication
Page 48 of 51
Media, L. J. Shrum, editor, Mahwah, NJ: Lawrence Erlbaum, 99-116.
· “Who? Sees What Products? In Which Content? And Under What Conditions?: A Broader Product Placement
Framework,” by Tracey Leigh Fisher and Carson B. Wagner. Paper presented at the 2004 Conference of the Association
for Education in Journalism and Mass Communication, Toronto, CANADA.
· “Product Placement in Movies: A Comparison of Chinese and American Consumers’ Attitudes,” by Sally A. McKechnie
and Jia Zhou (2003), International Journal of Advertising, 22(3), 349-374.
· “Transcultural Effects of Product Placement in Movies: A Comparison of Placement Impact in Germany and the USA,”
by Patrick Rossler and Julia Bacher (2002), Zeitschrift fur Medienpsychologie, 14 (N.F., 2) 3, 98-108. GERMANY
DeLorme, Denise E. and Glen J. Nowak (1997), “Developing Integrated Marketing Communications Message
Delivery Strategies: Challenges and Opportunities Associated with the Brand Contact Concept,” Paper presented at
the 1997 Association for Education in Journalism and Mass Communication Conference, Chicago, Illinois.
Cited in:
· “In-Film Placement Trends: A Comparative Study of Hollywood and Bollywood,” by Sonal Kureschi and Vandana Sood
(2011), Journal of Indian Business Research, 3(4), 244-262.
· Brand Placement Effectiveness: An ELM Perspective, (2003) by Kirsten Engbersen, master’s thesis, Maastricht University,
THE NETHERLANDS.
Nowak, Glen J., Glen T. Cameron, and Denise DeLorme (1996), “Beyond the World of Packaged Goods: Assessing
the Relevance of Integrated Marketing Communications for Retail and Consumer Services Marketing,” Journal of
Marketing Communications, 2 (September), 173-190.
Cited in:
· “IMC: An Egyptian Advertising Agency Perspective,” by Drta Awad, Contemporary Issues in Management Research,
Excel Books India.
· “IMC: Has Anything Really Changed? A New Perspective on an Old Definition,” by Edwina Luck and Jennifer Moffatt
(2009), Journal of Marketing Communications, 15(5), 311-325.
· “Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads across Product Type and
Time,” by Stephen J. Grove, Les Carlson, and Michael J. Dorsch (2007), Journal of Advertising, 36(1), 37-54.
· “The Role of Internal Communication in Service Delivery: An Assessment of the Metropolitan Health Group,” by M.
Landman and G. Angelopulo (2006), Southern African Business, 67-93
· “Integrated Marketing Communications and Market Planning: Their Implications to Brand Equity Building,” by Saravudh
Anantachart (2006), Journal of Promotion Management, 11(1), 101-125.
· “Perceptions of Integrated Marketing Communications: A Chinese Ad and PR Agency Perspective,” by Philip J. Kitchen
and Tao Li (2005), International Journal of Advertising, 24(1), 51-78.
· “The Emergence of IMC: A Theoretical Perspective,” by Philip J. Kitchen, Joanne Brignell, Tao Li, and Graham Spickett
Jones (2005), Journal of Advertising Research, 44(1), 19-30.
· “The Integrated Web-Based Marketing Communication Model: A South-African Case Study,” by Rachel Barker and
George Angelopulo (2004), International Journal of Technology, Policy, and Management, 4(1), 53-62.
· “Will Agencies Ever ‘Get’ (or Understand) IMC?” by Philip J. Kitchen, Don E. Schultz, Iichul Kim, Dongsub Han, and
Tao Li (2004), European Journal of Marketing, 38(11/12), 1417-1436.
· “Services Advertising and Integrated Marketing Communication: An Empirical Examination,” by Les Carlson, Stephen
Denise E. DeLorme, Ph.D.
School of Communication
Page 49 of 51
J. Grove, and Michael J. Dorsch (2003), Journal of Current Issues and Research in Advertising, 25(2), (Fall), 69-83.
· “Addressing Services’ Intangibility Though Integrated Marketing Communication: An Exploratory Study,” by Stephen
J. Grove, Les Carlson, and Michael J. Dorsch (2002), The Journal of Services Marketing, 16(5), 393-412.
· “The Role of Internal Communication in Service Delivery: An Assessment of the Metropolitan Health Group,” by M.
Landman and G. Angelopulo (2006), South African Business, 67-93.
· “Compensating for Services Intangibility: A Study of the Incidence of IMC at the Tactical Level,” by Les Carlson,
Stephen J. Grove, and Michael J. Dorsch (2002), American Marketing Association Conference Proceedings, 13, 94.
· Advertising and Promotion: Supplemental Aspects of Integrated Marketing Communications, Terence A. Shimp (2000),
Dryden Press, 26.
· “Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry,” by Peter C. Verhoef and Janny C.
Hoekstra (1999), Journal of Market-Focused Management, 3(3-4), 313-331.
DeLorme, Denise E. (1995), Brands in Films: Moviegoers’ Experiences and Interpretations, Doctoral Dissertation,
University of Georgia.
· “Le Placement de Marques dans Les Films: Panorama, Modalites, D’execution et Efficacite,” by Etienne Bressoud et
Jean-Marc Lehu (2008), La Revue des Sciences de Gestion: Direction et Gestion, 43 (September/October), 101-114.
FRANCE
Zinkhan, George M. and Denise E. DeLorme (1995), “Qualitative Research in Marketing: We All Have Stories to
Tell,” Journal of Marketing, 59(3), 99-101. (Review of Narrative Analysis by Catherine K. Riessman, Newbury Park,
CA: Sage Publications, 1993).
Cited in:
· “The Development of a Research Tool for the Elicitation of Consumer Response,” by Tracy X. P. Zou and W. B. Lee
(2007), International Journal of Market Research, 49(5), 613-631.
Nowak, Glen J., Glen T. Cameron, and Denise DeLorme (1995), “Looking Beyond Consumer Product and Packaged
Goods-Marketers: The Relevance of Integrated Marketing Communications to Retail and Service Marketers,” Paper
presented at the 1995 American Academy of Advertising Integrated Marketing Communications Conference, Norfolk,
Virginia.
Cited in:
· The ABC’s of IMC: Building Blocks for Integrated Marketing Communications, Anders Gronstedt and Lisa Siracuse,
editors (1998), Advertising Research Foundation, 376.
DeLorme, Denise E., Leonard N. Reid, and Mary R. Zimmer (1994), “Brands in Films: Young Moviegoers’
Experiences and Interpretations,” Proceedings of the 1994 Conference of the American Academy of Advertising, Karen
Whitehill King, ed., Athens, GA: American Academy of Advertising, 60.
Cited in:
· “Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies,” by Ekaterina V. Kamiouchina,
Can Uslay, and Grigori Erenburg (2011), Journal of Marketing, 75(3), 27-48.
· “In-Film Placement Trends: A Comparative Study of Hollywood and Bollywood,” by Sonal Kureschi and Vandana Sood
(2011), Journal of Indian Business Research, 3(4), 244-262.
· “Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition,” by Dong-Jin Park and Bruce K. Berger
(2010), Journal of Promotion Management, 16(4), 428-444.
· “Audience Engagement and Its Effects on Product Placement Recognition,” by Jane Scot and Margaret Craig-Lees
Denise E. DeLorme, Ph.D.
School of Communication
Page 50 of 51
(2010), Journal of Promotion Management, 16(1&2), 39-58.
· “Examining the Covert Nature of Product Placement: Implications for Public Policy,” by Kerri-Ann L. Kuhn, Margee
Hume, and Anita Love (2010), Journal of Promotion Management, 16 (1&2), 59-79.
· “Community Stakeholder Responses to Advocacy Advertising,” by Barbara Miller and Janas Sinclair (2009), Journal of
Advertising, 38(2), 37-51.
· “The Effective Product Placement: Finding Appropriate Methods and Context for Higher Brand Salience,” by Soonkwan
Hong, Jian Wang Yong, and Giberto De Los Santos (2008), Journal of Promotion Management, 14(1&2), 103-120.
· Bling-Bling Brand Placements: Measuring the Effectiveness of Brand Mentions in Hip Hop Music, by Nakeisha Shannell
Ferguson (2008), doctoral dissertation, University of Texas at Austin.
· “Etude du Changement d’attitude pour les Marques Placees dans les Films: Persuasion ou Effet d’exposition?” by
Isabelle Fontaine (2006), Recherche et Applications en Marketing, 21(1), 1-19. FRANCE
· “Baby Boomers’ Attitudes towards Product Placements,” by Nicole M. Schmoll, John Hafer, Michael Hilt, and Hugh
Reilly (2006), Journal of Current Issues and Research in Advertising, 28(2), Fall, 33-53.
· “Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?” by Simon Hudson and
David Hudson (2006), Journal of Marketing Management, 22, 489-504.
· “The Joint Production of Advertising and Film: Brand Placement in Korean Films,” by Jongsuk Choi and Yongjun Sung.
Paper presented at the 2006 Conference of the Association for Education in Journalism and Mass Communication, San
Francisco, California.
· “Leaving on a (Branded) Jet Plane”: An Exploration of Audience Attitudes towards Product Assimilation in Television
Content,” by Kim Bartel Sheehan and Aibing Guo (2005), Journal of Current Issues and Research in Advertising, 27(1)
Spring, 79-91.
· “Le Cinemarque: Septieme Art Publicite et Placement des Marques,” by Stephane Debenedetti and Isabelle Fontaine
(2004), Les Temps de Medias, 1(2),
· “Are Product Placements Too Subtle to Persuade? Proposing Strength of Association as a Measure of Effectiveness,” by
Anna Andriasova and Carson B. Wagner. Paper presented at the 2004 Conference of the Association for Education in
Journalism and Mass Communication, Toronto, CANADA.
· “Who? Sees What Products? In Which Content? And Under What Conditions?: A Broader Product Placement
Framework,” by Tracey Leigh Fisher and Carson B. Wagner. Paper presented at the 2004 Conference of the Association
for Education in Journalism and Mass Communication, Toronto, CANADA.
· “Efficacy of Brand Placements: The Impact of Consumer Awareness and Message Salience,” by Namita Bhatnagar,
Lerzan M. Aksoy, and Selin A. Malkoc, paper in Special Session by L. J. Shrum titled, “Where Art and Commerce
Collide: A Funnel Approach to Embedding Messages in Non-Traditional Media” (2003), Advances in Consumer
Research, Punam Anand Keller and Dennis W. Rook, editors, Atlanta, GA: Association for Consumer Research, 172173.
· Brand Placement Effectiveness: An ELM Perspective, (2003) by Kirsten Engbersen, master’s thesis, Maastricht University,
THE NETHERLANDS.
· Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon and Immy
Holloway (2002), London: Routledge.
· “’I Saw It in the Movies,’” Exploring the Link Between Product Placement Beliefs and Reported Usage Behavior,” by
Cynthia R. Morton and Meredith Friedman (2002), Journal of Current Issues and Research in Advertising, 24(2) Fall,
33-40.
Denise E. DeLorme, Ph.D.
School of Communication
Page 51 of 51
· “Transcultural Effects of Product Placement in Movies: A Comparison of Placement Impact in Germany and the USA,”
by Patrick Rossler and Julia Bacher (2002), Zeitschrift fur Medienpsychologie, 14 (N.F., 2) 3, 98-108.
· “Unpaid Advertising: A Case of Wilson the Volleyball in Cast Away,” by Michael L. Maynard and Megan Scala. Paper
presented at the 2002 Conference of the Association for Education in Journalism and Mass Communication, Miami,
Florida.
· “Product Placement in Movies: A Cross-Cultural Analysis of Austrian, French, and American Consumers’ Attitudes
towards This Emerging, International Promotional Medium,” by Stephen J. Gould, Pola B. Gupta, and Sonja GrabnerKrauter (2000), Journal of Advertising, 29(4), 41-58.
· “Brand Placement: A Review,” by James A. Karrh (1999) in Journal of Current Issues and Research in Advertising,
20(2), 31-49.
· “Advertising via the Box Office: Is Product Placement Effective?” by Laurie Babin and Sheri Thompson Carter (1996)
in the Journal of Promotion Management, 3(1/2), 31-51.
· “What Advertising Agency Media Directors Have to Say About Placing Clients’ Products in Motion Pictures,” by Carol
J. Pardun and Kathy B. McKee (1996). Paper presented at the 1996 Conference of the Association for Education in
Journalism and Mass Communication.
· Brand Placement in Movies: The Consumers’ Perspective, (1995), master’s thesis by Leah M. Wooten, The University
of Florida.