1. style and fashion
2. beauty
3. hair care

REDKEN
TECHNICAL
HANDBOOK
2013
GET INSPIRED. BE PART OF IT.
WWW.REDKEN.CO.UK
INTRODUCTION
TECHNICAL
INFORMATION
PRE-SERVICE BEST PRACTICES
BEFORE YOU BEGIN ANY CHEMICAL SERVICE...
• Wear suitable disposable gloves during the preparation,
application and rinsing of the product
Haircolor may be readily accepted by porous hair that has been
chemically treated or damaged from environmental exposure or heat
styling. Always conduct a preliminary strand test to determine how the
hair will accept color. Apply the formula to a small section of hair and
process according to instructions; adjust the formula accordingly.
•
emove earrings. Behind the ear and using a cottonR
bud apply a little of the unmixed colorant product
sufficient to cover an area of 1 to 2 cm2 (e.g. the size
of a small coin). Re-apply allowing it to dry between
applications. Carefully reseal the colorant container.
• Leave for 48 hours without washing, covering or touching. If during
this period you or your client notice any abnormal reactions, such as
itching, redness or swelling in or around the
test area, DO NOT APPLY THE PRODUCT.
ALLERGY ALERT TEST
PERFORM AN ALLERGY ALERT TEST 48 HOURS BEFORE EACH USE OF HAIRCOLOR, AS
ALLERGIES CAN DEVELOP SUDDENLY, EVEN THOUGH YOUR CLIENT HAS PREVIOUSLY
USED A HAIRCOLOR FROM THIS BRAND OR ANOTHER.
If your client has a tattoo, the risk of an allergic reaction may be increased.
INTRODUCTION
STRAND TEST
HOW TO PERFORM THE ALLERGY ALERT TEST
TECHNICAL
INFORMATION
COLOR WHEEL & WORKING WITH UNDERTONES
YELLOW
ORANGE
GREEN
WORKING WITH UNDERTONES
Undertones are the unrefined warm tones exposed during the lifting process. Always consider the
exposed undertones visible at the target level. To counteract undertones, use the Color Wheel
to select a shade level with tonal value opposite to the undertone exposed at the target level.
Remember, opposites neutralize. To enhance undertones, select a shade with a tonal value similar
to the undertone exposed at the target level.
RED
BLUE
INTRODUCTION
BACKGROUND COLOR AND TONE
VIOLET
Background is the portion of the color base that helps produce balanced, natural-looking results
and gives the shade its foundation. Tone is the portion of the base that gives a shade its unique
character.
FORMULATION GUIDELINES
1. Determine your client’s natural haircolor level. Remember to consider percentage
of gray, hair texture, condition and hair density.
2. Determine the target color (final level and tone) desired by your client.
3. Determine the undertone found at the target level (refer to Level System).
This step does not apply to Shades EQ Gloss and Shades EQ Cream.
4. Select the shade to enhance, balance or counteract undertones and achieve
the target color.
0
NATURAL
1
BLUE/ASH
2
VIOLET
3
GOLD
4
COPPER
5
MAHOGANY/RED VIOLET
6
RED
7
GREEN
APPLICATION
UNDERSTANDING ZONES
Redken uses the term “Zones” to refer to specific areas of the hair strand. The hair is divided into
3 Zones. Each Zone will accept color differently based on the condition of the hair. Understanding
Zones will help you achieve even color results, whether you are performing a retouch, virgin
application or changing a client’s formula.
BEST PRACTICES
1. Pre-treat the hair with Hair Cleansing Cream. Follow with Extreme CAT or Redken
Chemistry as needed. Dry hair.
2. Apply color generously using fine ¼ inch diagonal partings.
3. Use the opposite diagonal to crosscheck and ensure proper application.
4. Use a timer for accurate timing. Do not over- or under-process.
Zone 1
When lifting or lightening natural hair, the scalp area will always be warmer/brighter; and the midshaft and ends will appear darker and drabber. To ensure even color from scalp to ends, create
formulas with the appropriate family shades.
ON-SCALP APPLICATION
1. Start with dry hair. Divide into 4 sections.
2. Use a bowl and brush or bottle. Apply color taking ¼ inch partings for even saturation.
3. Process as directed (refer to Mixing and Processing charts).
4. Rinse, shampoo with Color Extend. Condition with Color Extend.
Zone 3
VIRGIN HAIR
According to the Principles of Haircolor, color lifts lighter and brighter in Zone 1. To compensate,
two alternatives are possible when applying color to virgin hair:
The TRADITIONAL VIRGIN application consists of adjusting the formula with a higher volume
developer in Zone 2, starting the application in Zone 2 and finishing with Zone 1.
Zone 1 is the regrowth or root area, which is closest to the scalp and less than 3 months old.
When lifting or lightening, Zone 1 is approximately the first ½ inch of hair. When coloring level-onlevel or deepening haircolor, Zone 1 can be up to 1 ½ inches.
Zone 2 is the mid-shaft area of the hair strand and begins where Zone 1 ends. In healthy hair,
Zone 2 can extend all the way through the ends of the hair strand, including hair that has been
altered with chemicals (coloring products, permanent waves, straighteners and/or relaxers) and/or
exposed to brushing, combing and heat styling tools.
Zone 3 is overly porous hair that extends past the shoulders in length. It has been repeatedly
altered with chemicals and/or exposed to heat styling tools. Not all hair has a Zone 3.
EXAMPLE USING CHROMATICS: TRADITIONAL VIRGIN APPLICATION
Zone 1 Formula: 5N (5) CHROMATICS + 20 volume CHROMATICS Oil in Cream Developer
Zone 2 Formula: 5N (5) CHROMATICS + 30 volume CHROMATICS Oil in Cream Developer
1. Apply selected formula to Zone 2 (the mid-shaft).
2. Immediately apply to Zone 1 (the scalp area) the formula with the lower developer
3. Begin processing time after the Zone 1 application is complete.
4. Process at room temperature for 35 minutes.
5. Rinse and shampoo with Color Extend. Condition with Color Extend.
INTRODUCTION
Zone 2
RETOUCH
Apply selected formula to Zone 1. The MODERN VIRGIN
application consists of using a lighter and warmer formula in
Zone 2, applying color to Zone 1 first, and then to Zone 2.
BRIGHTENING
REFRESH ZONES 2 AND 3
ADVANCED BLENDING OR COVERING GRAY
Follow GLAZE Steps using Shades EQ Cover Plus.
Process as directed (refer to Mixing and Processing charts).
Refer to each brand for specific guidelines.
EXAMPLE USING CHROMATICS
INTRODUCTION
Use the Zone 1 formula and apply to Zone 2 for the last 5–10
minutes. Or apply a formula slightly lighter and warmer than
Zone 1 the last 10 minutes; this formula may be mixed into
the existing Zone 1 formula (always add an equal amount of
CHROMATICS Oil in Cream Developer).
OFF-SCALP
APPLICATION
GLAZE OR CORRECT
WEAVE OR HIGHLIGHTS
1. Apply Shades EQ Cream or Shades EQ Cover Plus to
Zone 1 taking ½ inch partings.
After wrapping the last foil, process as directed (refer to
Mixing and Processing charts).
Rinse and shampoo with Hair Cleansing Cream or Color
Extend. Condition with Color Extend.
2. Apply and fully saturate Zone 2, taking ¼ inch partings.
3. Process as directed (refer to Mixing and Processing
charts).
4. Rinse, shampoo and condition with Color Extend.
GLAZE RETOUCH
Follow GLAZE Steps 1 and 2. Bring through mid-shaft and
ends for up to 20 minutes as needed.
LOWLIGHTS
Isolate strands in a foil or paint freehand. Strand test for
proper deposit.
Formulas should be slightly lighter than natural level and
include some warmth.
REDKEN HAIRCOLOR
AT A GLANCE
Category Form
Level of Lift
Dye System
Minutes
CHROMATICS
• 2X stronger hair**
• No ammonia, no odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Radiant reflection
• Lasting vibrancy
• Up to 3 levels & deposit
35 minutes
CHROMATICS
BEYOND COVER
Permanent Cream
• Up to 2 levels & deposit
100% oxidative
• Up to 5 levels & deposit
45 minutes
SHADES EQ GLOSS
• 2X stronger & smoother hair***
• No ammonia, no odor
• Up to 100% gray coverage
• Pre-blended shades for hair with 75% or more gray
• Multi-dimensional, 4D color results
• Radiant reflection
• Enriched with argan oil
• 2X stronger hair**
• No ammonia, no odor
• Lift and tone in 1 step
• Long-lasting conditioning properties
• No ammonia
• Most versatile haircolor
• Healthy, shiny results
• Incredible conditioning
Oxidative & direct
• Deposit only
SHADES EQ CREAM
20 minutes
Demi-Permanent Cream
• No ammonia
• Rich, deep, long-lasting color results
• Precise color placement
100% oxidative
SHADES EQ COVER PLUS
• Up to 1 level
• Subtle brightening
* Launching September 2013
** Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo
*** Leaves hair 2X smoother than before coloring
• No ammonia
• Up to 75% gray blending
• Subtle brightening effect
INTRODUCTION
CHROMATICS
EXTRA LIFT*
Demi-Permanent Liquid
Characteristics
HAIR FEELS UP TO 2X STRONGER*. COLOR BECOMES 4-DIMENSIONAL
2 PROTEIN
Breakthrough formula leaves hair 2x stronger*
ODS2 (Oil Delivery System) + Protein Extract
Technology infuses protein extracts and long
lasting color into every strand
No Ammonia, No Odor formula for the ultimate
in client comfort
4D Color Results offer up to 100% gray coverage
and radiant, multi dimensional color
Rich conditioning formula leaves strands soft and
touchable
CHROMATICS
ODS
+ EXTRACT
TECHNOLOGY
HIGH INSPIRATION PALETTE
CHROMATICS
NATURAL
ADJUSTING COOLS
COOL BROWNS & BEIGES
True natural tones that provide excellent white coverage.
Use these shades:
• When covering white but concerned about exposing warmth
• When mixing a shade with a cooler reflect to ensure coverage
without adding unwanted warmth
For ultimate control of warm undertones
Control excess warmth while imparting beautiful brown and beige
tones
REDS & VIOLETS
COPPERS
GOLDS
The perfect range of reds with unprecedented staying power
Brilliant coppers with amazing warmth and dimension
Glimmering gold with intense reflection
RUBILANE® TECHNOLOGY
- The truest copper dye*
- Stunning copper results
- High intensity, even after 20 shampoos
WARM BROWNS & BEIGES
NATURAL WARM
CLEAR
Rich, versatile shades with the perfect touch of warmth
Use these versatile, natural-looking warm shades:
• When concerned about a flat result, to ensure coverage and add
slight warmth to the end result
• When mixing a shade with a warm reflect to ensure coverage,
without flattening the warm reflect
Use alone to lighten without depositing color, or mix with other
shades for the ultimate in versatility
CHROMATICS
CHROMATICS 4 DIMENSIONAL PERMANENT COLOR
CHROMATICS BEYOND COVER AGE DEFYING PERMANENT COLOR
Only Redken could take your color results to this dimension. CHROMATICS uses breakthrough
ODS2 (Oil Delivery System) + Protein Extract Technology to deliver multi-dimensional 4D color
deep into every strand for stunning, high shine color that’s 2x stronger vs. uncolored hair*
And now, CHROMATICS BEYOND COVER joins the CHROMATICS family as a fashion-focused
haircolor created for clients with 75% or more gray!
• 2x stronger hair**
• No ammonia, No odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
NEW CHROMATICS BEYOND COVER
Age-Defying Permanent Color
• 2x stronger & smoother hair**
• No ammonia, no odor
• 100% gray coverage for hair with 75% or more
gray
• Multi-dimensional, 4D color results
• Pre-blended shades for easy application
• Includes Argan Oil, Protein Extracts and
Ceramides, plus antioxidants Acai and Vitamin E
* Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampooo
**Leaves hair 2 x smoother than before coloring
CHROMATICS
CHROMATICS
Prismatic Permanent Color
HOW IT WORKS
ODS2 (Oil Delivery System) is a breakthrough No Ammonia carrier system that
revolutionizes the way active ingredients are delivered to the hair strand:
2. PROPEL
3. 2X STRONGER*
A mixture of DYES, OIL and PROTEIN
EXTRACTS surrounds hair’s cuticle
ODS2 propels DYES and PROTEIN
EXTRACTS into the cortex
The hair strand is 2X STRONGER* and infused
with MULTI-DIMENSIONAL COLOR
CHROMATICS
1. SURROUND
*Measured as resistance to brushing after applying Chromatics Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing
cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo
OTHER CHROMATICS
PRODUCTS
CHROMATICS Clear is the non-pigmented version of CHROMATICS that lets you create
a variety of creative, corrective and customizable effects.
It can be intermixed into CHROMATICS to personalise a Color or it can be used to
remove color density or slight banding within hair color
CHROMATICS
CHROMATICS Oil in Cream Developer (10, 20 and 30 volumes) is the dedicated
developer for CHROMATICS. Depending on hair texture and density, you may see from 1
– 3 levels of lift depending on the developer and how it is used together with chromatics.
MIXING & PROCESSING
MIXING RATIO
COLOR :DEVELOPER
CHROMATICS
CHROMATICS
BEYOND COVER
Mix 1:1
Mix 1:1
OIL IN CREAM
DEVELOPER
LEVELS
OF LIFT
USAGE
10 volume
Up to 1
Minimal Lift
20 volume
Up to 2
Standard Lift/
Gray Coverage
30 volume
Up to 3
Additional Lift
20 volume
Up to 2
75-100%
Gray Coverage
MINUTES
35
35
SPECIAL
INSTRUCTIONS
For modern,
multi-dimensional gray
coverage, formulate with
the N or NW families
For best results, use 20
volume CHROMATICS
Oil in Cream Developer
(No heat)
FORMULATION
1. Determine your client’s natural hair color level. Remember to consider
percentage of gray, hair texture, condition and hair density. CHROMATICS
Beyond Cover is recommended for clients with 75-100% gray hair
2. Determine the target color (final level & tone) desired by your client
3. D
etermine the undertone found at the target level
(see Level System Chart)
4. S
elect the CHROMATICS shade and volume of CHROMATICS
Oil in Cream Developer needed to achieve the target color.
FORMULATION EXAMPLES
FOR LIFTING NATURAL PIGMENT:
Natural Level: 5 light brown / 0% gray
Target Color: Level 7 medium blonde with natural tones
CHROMATICS
Undertone at Level 7: orange
Formula: 2 oz. 7N (7) CHROMATICS + 2 oz. 20 volume
CHROMATICS Oil in Cream Developer
FOR COVERING GRAY (using CHROMATICS):
FOR COVERING GRAY (using CHROMATICS Beyond Cover):
Natural Level: 4 medium brown / 50–75% gray
Natural Level: 4 medium brown/50–75% gray
Target Color: Level 6 dark blonde with soft golden tones
Target Color: Level 6 dark blonde with soft golden tones
Undertone at Level 6: red/orange
Undertone at Level 6: red orange
Formula: Mix ½ oz. 6NW (6.03) and 1½ oz. 6G (6.3) CHROMATICS
+ 2 oz. 20 volume CHROMATICS Oil in Cream Developer
Formula: M
ix 2 oz. 6Gi (6.32) CHROMATICS Beyond Cover
+ 2 oz. 20 vol. CHROMATICS Oil in Cream Developer
CHROMATICS
Desired Shade
CHROMATICS
N & NW SHADES
Mix 45ml desired shade with
15ml N or NW
0-50% Gray
50-75% Gray
BEYOND COVER (pre-blended)
OR
CHROMATICS N & NW SHADES
Mix 31.5ml desired shade with
31.5ml N or NW
75-100% Gray
TECHNICAL
INFORMATION
1. ALPHABETIC & NUMERIC DESIGNATIONS
CHROMATICS uses both alphabetic and numeric designation to
describe each shade. Having both systems ensures that no matter
which type of color designation you’re more familiar with, it will be
easy for you to visualize the precise result of each shade.
Primary Tone
(VIOLET)
NATURAL
1
BLUE/ASH
2
VIOLET
3
GOLD
4
COPPER
5
MAHOGANY/RED VIOLET
6
RED
7
GREEN
Level
5Vb
5.25
CHROMATICS TRADITIONAL LEVEL SYSTEM CHART
LEVEL
DESCRIPTION
UNDERTONE
CORRECTIVE TONE
10
Ultra Pale Blonde
Pale Yellow
Violet
9
Very Light Blonde
Yellow
Violet
8
Light Blonde
Yellow/Orange
Blue/Violet
7
Medium Blonde
Orange
Blue
6
Dark Blonde
Red/Orange
Blue/Green
5
Light Brown
Red
Green
4
Medium Brown
Red/Violet
Yellow/Green
3
Dark Brown
Violet
2
Darkest Brown
Blue/Violet
1
Black
Blue
Secondary Tone
(brown)
2. NATURAL AND NATURAL WARM SHADES
Use Natural shades:
• When you are covering but concerned about exposing
warmth
• If you need to mix a shade with your cooler reflects to
ensure coverage, but you’re concerned about adding
excess warmth
Use Natural Warm shades:
• If you’re worried about a flat result, to ensure coverage
and add warmth to your end result
• If you need to mix something with your warm reflect
shades to ensure coverage, but you’re concerned
about flattening the warm reflect
CHROMATICS
0
3. TRADITIONAL LEVEL SYSTEM
CHROMATICS is formulated with the traditional level system,
rather than the American 10 level system, which you may be
familiar with.
TO REFRESH ZONES 2 & 3
WITH CHROMATICS
OPTION 1:
PULL THROUGH METHOD
BEST FOR:
CHROMATICS
• Hair types with little to no porosity issues
• Coarser hair types
• Hair that has faded more than 1–1½ levels
• Rebalancing strong, brassy warm tones
HOW:
Use the Zone 1 CHROMATICS formula and
pull through to Zone 2 for the last 5–10 minutes
of the processing time. Or apply a formula slightly
lighter and warmer than Zone 1 the last 10 minutes;
this formula may be mixed into the existing Zone 1
formula (always add an equal amount
of CHROMATICS Oil In Cream Developer).
25 min.
10 min.
OPTION 2:
PULL THROUGH WITH CLEAR
To dilute results, add clear to your pull through formula.
OPTION 3:
PULL THROUGH WITH
SHADES EQ GLOSS OR CREAM
BEST FOR:
BEST FOR:
• Hair types with little to no porosity issues
• Coarser hair types
• Hair that has faded more than 1 level
HOW:
After applying your Zone 1 CHROMATICS
formula, add 1 oz. CHROMATICS Clear and
1 oz. 10 volume CHROMATICS Oil In Cream Developer to the
remaining formula in your bowl.
Apply to Zone 2–3 and process for the last
10 minutes at room temperature.
25 min.
• Sensitized hair
• Hair with porosity issues
• Hair with loss of vibrancy
• Hair needing a tonal rebalance
Note: Shades EQ Gloss will provide a more
sheer result compared to Shades EQ Cream.
Both are acidic.
HOW:
Formulate Shades EQ to match the Zone 1
tone result. Apply to Zone 2 and process at
room temperature for up to 20 minutes, while
simultaneously processing CHROMATICS.
If Zone 3 is present, dilute formula with Shades EQ
Clear or reduce timing and strand test often.
10 min.
Please refer to Express Fill chart
15 min.
20 min.
CHROMATICS / SHADES EQ REFRESH
CHROMATICS
NATURALS
ADJUSTING COOLS
COOL BROWN & BEIGES
REDS & VIOLETS
NATURAL
ASH/
ash .11
ASH/
blue .1
ASH/
violet .12
ASH/
green .17
ASH/
gold .13
IRIDESCENT/
gold .23
VIOLET/
brown .25
BROWN/
red .56
VIOLET/
violet .22
VIOLET/
red .26
RED/
violet .62
RED/
red .66
RED
.6
SHADES EQ
GLOSS REFRESH
N
T
T
V
GN
T+G
V+G
V+N
RB
V
V+R
R+V
R
R
SHADES EQ
CREAM REFRESH
WN + NA
NA
NA
NA
NA
NA + Gi
V + Gi
V + WN
BR
V
V + BR
BR + V
RR
RR
CHROMATICS
COPPERS
GOLDS
NATURAL
WARMS
WARM BROWN & BEIGES
COPPER/
gold .43
COPPER/
red .46
GOLD
.3
GOLD/
copper .34
GOLD/
red .36
GOLD/
beige .31
GOLD/
iridescent .32
GOLD/
mocha .35
BROWN/
copper .54
NATURAL
WARM .03
SHADES EQ
GLOSS REFRESH
C
G+C
C+R
G
G+C
G+C
GB
G+V
G + CB
or RB
CB
NB
SHADES EQ
CREAM REFRESH
C
C + GC
CR
GC + GI
GC + C
GC + R
WB
GI
GI + BR
BC
WN
CHROMATICS BEYOND COVER /SHADES EQ REFRESH
CHROMATICS
Beyond Cover
COOL BROWNS & BEIGES
COPPERS
NATURAL
WARMS
WARM BROWN/BEIGES
ASH/
gold .13
IRIDESCENT/
gold .23
BROWN/
violet .52
BROWN/
red .56
COPPER/
red .46
GOLD/
beige .31
GOLD/
iridescent .32
BROWN/
copper .54
NATURAL
WARM .03
SHADES EQ
GLOSS REFRESH
T+G
V+G
V+N
RB
R
GB
G+V
CB
NB
SHADES EQ
CREAM REFRESH
NA + Gi
V + Gi
V + WN
BR
RR
WB
GI
BC
WN
HOT TIPS FOR THE PERFECT REFRESH
• Always select a Refresh formula approximately 1 level lighter than the Zone 1 formula.
• Try refreshing only certain strands to create a dimensional result, much like a highlighted effect.
• Apply products with the same accuracy as the Zone 1 formula.
• Watch the amount of brown added to the formula to prevent the ends from “browning out”
over time.
• Strand test to determine correct processing time. Evaluate each client periodically. Don’t assume
the color has faded the same between each visit. You may need to make seasonal adjustments
to compensate for sun exposure.
• When rebalancing brassy, warm tones, the level of the solution needs to be the same level
as the problem.
CHROMATICS
COPPER
.4
CHROMATICS TINT BACK
CHROMATICS EXPRESS FILL
Use this two-step color technique when taking clients hair back
more than two levels.
Use this one-step color technique to refresh zones 2 and 3 that have
faded more than 2 levels.
Target
Level
Cool End
Result
Ash, Beige
9 - Very Light
Blonde
8 - Light
Blonde
8.3
8G
7 - Medium
Blonde
CHROMATICS
6 - Dark
Blonde
5 - Light
Brown
6.3
6G
4 - Medium
Brown
3 - Dark
Brown
2 - Darkest
Brown
4.3
1 - Black
Warm End
Result
Time
Missing
Undertone
Target Level
Cool End Result
Warm End Result
Ash, Beige
Ab/Av/Ag/Ago/Aa/lg/N/Vr
Gold Copper to Red
G/C/R/Gr/Br/Bc/Gm
9 - Very Light
Blonde
10.3
10G
8.3, 8.36
8G, 8GR
Pale Yellow
8 - Light
Blonde
10.3, 8.3
10G, 8G
8.36, 7.4
8GR, 7C
Yellow
7 - Medium
Blonde
8.3
8G
6.36, 6.6
6GR, 6R
Yellow Orange
6 - Dark
Blonde
6.3
6G
5.4
5C
Orange
5 - Light
Brown
4.3
4G
4.6
4R
Red Orange
4 - Medium
Brown
4.3
4G
4.6
4R
Red
3 - Dark
Brown
4.3
4G
4.6
4R
Red Violet
Gold Copper to Red
3 to 15
minutes
depending
on target
level
3 to 15
minutes
depending
on target
level
3 to 15
minutes
depending
on target
level
Pale
Yellow
8.36
8GR
Yellow
Yellow
Orange
Orange
6.36, 6.6
6GR, 6R
Red Orange
Red
4.6
4R
Step 1: Apply chosen tint back shade to Zone 2 and 3.
Step 2: Develop for between 3 and 15 minutes depending on the target level.
Step 3: Remove color and dry hair thoroughly.
Step 4: Apply your final target shade to the roots and then directly to Zones 2 and 3.
Step 5: Develop for 35 minutes.
Step 6: Rinse color and shampoo with Redken Color Extend Shampoo.
Missing Undertone
Step 1: Mix your clients target shade as normal. Apply colour to zone 1
(Natural Hair)
Step 2: Immediately mix 15ml of your chosen express fill shade (above)
+15ml of 10 VOL Oil in Cream Developer. (These quantities are
based on approximately 1/4 of a tube remaining in the bowl).
Step 3: Add your express fill mix to remaining color in the bowl. Pull
through immediately.
Step 4: Develop for 35 minutes.
Step 5: Strand Test often to ensure desired end results
WELCOME TO
SHADES
EQ
THE HAIRCOLOR THAT
THINKS IT’S A CONDITIONER
SHADES EQ
UNDERSTANDING
pH
Benefits of aciD tecHnologY
Benefits of aciD tecHnologY
“An acid pH haircolor like Shades EQ is perfect for clients with virgin
hair, or highly sensitized hair. As you can see from the charts below,
acidic haircolor causes less swelling, and therefore less damage.
The difference is especially pronounced on sensitized hair”
Benefits of aciD tecHnologY
keeps hair Naturally shiNy aNd coNditioNed
Dr Cannell
keeps hair Naturally shiNy aNd coNditioNed
> Due to maintenance of lipids
EFFECTkeeps
OF
pHhair
ON
VIRGIN
HAIRof shiNy
EFFECT OF pH ON SENSITIZED HAIR
> Due
to maintenance
lipids aNd coNditioNed
Naturally
Importance of Acidic technology clear
Shades EQ
Alkaline
formulas
> When it is in its weaker state (wet or colored)
supports
> When it hairs
is in its iNtegrity
weaker state (wet or colored)
> Gives>outstanding
to(wet
breakage
When it is in itsresistance
weaker state
or colored)
> Gives outstanding resistance to breakage
Gives outstanding
to breakage
X 7
> Better>Xprotection
from resistance
further
chemical
(swelling) or mechanical
(brushing) damage
7
14
> Better protection from further chemical 0(swelling) or mechanical
(brushing)14 damage
pH Level
pH Level
Swelling
SHADES EQ
Swelling
supports hairs iNtegrity
Alkaline of lipids
> Due to maintenance
Shades EQ
supports
hairsformulas
iNtegrity
0
Better
protection from further chemical (swelling) or mechanical (brushing) damage
aNd With>No
lift!
aNd With No lift!
No lift!
BENEFITS OF aNd
ACID With
TECHNOLOGY
Before
sHaDes
eQ EQ
BEFORE
SHADES
Before
sHaDes
Before sHaDeseQeQ
active Process
of tHe aciD
PH
ACTIVE
PROCESS
OF aciD
THE ACID pH
active
Process
of
tHe
active Process of tHe aciD PH PH
Wheat amino acids
Wheat
amino
acids
Wheat
amino
acids
after sHaDes
AFTEReQ
SHADES EQ
after
sHaDes
eQ
after sHaDes eQ
Shades EQ
Shades EQ
Shades EQ
colorpigments
pigments
color
color
pigments
withunique
unique
shine
with
shine
with unique shine
SHADES EQ
SHADES EQ GLOSS
EQUALIZING CONDITIONING COLOR
Voted #1 Demi-Permanent Color by BehindTheChair.com, 2001–2012
SHADES EQ CREAM
EQUALIZING CONDITIONING COLOR
Voted #1 New Color by BehindTheChair.com, 2012
SHADES EQ COVER PLUS
BRIGHTENING CONDITIONING COLOR CREAM
SHADES EQ GLOSS
SHADES EQ CREAM
SHADES EQ COVER PLUS
›› No-ammonia formula
›› No-ammonia formula
›› No-ammonia formula
›› Acidic pH
›› Acidic pH
›› Mix of direct and oxidative dyes
›› 100% oxidative dyes provide
maximum longevity
›› 100% oxidative dyes provide
maximum longevity
›› Liquid consistency for traditional
uses: glaze, refresh and correct
›› Refresh all Redken permanent
haircolor
›› Rich cream consistency for more
precise techniques, including
lowlighting and color blocking
›› Rich cream consistency for more
precise techniques, including
lowlighting and color blocking
›› Up to 75% gray coverage with
demi-permanent results
›› Blend 50% gray with a sheer result ›› Correct and add condition to overlylightened or damaged hair
›› Subtle brightening effect for more
visible reflect
›› Refresh all Redken permanent
haircolor
›› Maximum vibrancy with highly
reflective shades
›› Blend 50% gray with a deeper
result
SHADES EQ
This award-winning demi-permanent haircolor family provides healthy-looking,
high-shine results with incredible conditioning and an amazing number of mixing
possibilities. Featuring more than 95 shades in 16 families, plus Clear.
OTHER SHADES EQ PRODUCTS
CLEAR shades are unpigmented shades you can use alone to add
incredible shine or with any other shade to dilute color intensity (refer to
the "Dilution Solution" chart).
SHADES EQ Processing Solution is the dedicated developer for
SHADES EQ GLOSS. It’s a 2% hydrogen peroxide specifically
formulated to maintain an acidic pH and stabilize viscosity. PRO-OXIDE
Cream Developer is the appropriate developer for SHADES EQ CREAM
and SHADES EQ COVER PLUS.
SERVICE OPPORTUNITIES
SHADES EQ GLOSS
SHADES EQ CREAM
SHADES EQ COVER PLUS
SHADES EQ
GLAZE
›› Enhance, enrich, change, match, tone down
or intensify natural or color-treated hair while
harmonizing contrast
›› Tone pre-lightened or highlighted hair
REFRESH
›› Refresh and renew faded mid-shaft and ends (Zones 2 and 3), while processing permanent color at the
regrowth (Zone 1)
›› Restore color to highlights
›› Add color immediately following a Redken texture service, to restore any color loss that may have occurred
›› Not recommended
CORRECT
›› Fill over-lightened hair before a tintback service
›› Correct uneven, brassy or overly vibrant tones
›› Correct uneven, brassy or overly vibrant tones
›› Harmonize tone from scalp to ends
›› Correct uneven, brassy or overly vibrant
tones
›› Harmonize tone from scalp to ends
›› Lessen banding
DEFINE
›› N/A
›› Add dimension with lowlights
›› Color block and add contour with precise placement
COVER GRAY
›› Blend gray without lifting the hair’s natural
pigment
›› Blend gray with richer color and without lifting the
hair’s natural pigment
BRIGHTENING
CLEAR
›› Enhance, enrich, change, match, tone down or intensify natural or color-treated hair while harmonizing
contrast
›› N/A
›› Deposit shine only
›› Dilute color intensity
›› Dilute level density
›› Blends up to 75% gray with demipermanent results*
›› Soften the natural base prior to a
highlight service
›› Add reflect and shine to dull or faded
color
››
››
››
››
Soften the natural base
Dilute color intensity
Dilute level density
Brightening effect
MIXING AND PROCESSING
MIXING RATIO
COLOR: DEVELOPER
DEVELOPER
LEVELS
OF LIFT
MINUTES
SHADES EQ
GLOSS
Mix 1:1
Shades EQ Processing
Solution
None
20 (up to 40
for gray hair)
SHADES EQ
CREAM
Mix 1:1
10 volume Pro-oxide Cream
Developer
None
20 (up to 30
for optimal
gray blending)
SHADES EQ
COVER PLUS
Mix 1:1
10 or 20 volume Pro-oxide
Cream Developer
1
20
SPECIAL INSTRUCTIONS
Process for additional 20 minutes at room temperature.
Shades EQ Cream Clear:
use alone for added shine or to lock previous color. Mix with other shades for less color deposit.
Shades EQ Cover Plus Clear: use alone for added shine with a subtle brightening effect. Mix with other shades
for less color deposit.
GUIDELINES FOR GRAY HAIR
Using an NB or WN shade in your formula creates a balance of dyes for optimum results on gray hair.
SHADES EQ GLOSS
SHADES EQ CREAM
SHADES EQ COVER PLUS
NB
Shade
WN
Shade
Up to 25%
½ oz.
1 ½ oz.
½ oz.
1 ½ oz.
25–50%
1 oz.
1 oz.
1 oz.
1 oz.
50–75%
1 ½ oz.
½ oz.
1 ½ oz.
½ oz.
75–100%
1 ¾ oz.
¼ oz.
1 ¾ oz.
¼ oz.
Shade
Blends up to 75% gray hair
Choose a shade with a background using 10 volume Pro-Oxide Cream Developer
(for maximum coverage use 20 volume)
* The percentage of gray hair equals the percentage of NB or WN in the formulation
YELLOW
Level or Depth(06)
06WG
MANGO
ORANGE
GREEN
Tone
(Warm Gold)
RED
Shade Name
BLUE
VIOLET
THE COLOR WHEEL
UNDERSTANDING THE LABEL
SHADES EQ CREAM is a no lift, deposit only haircolor. Always consider the tone of the hair that
you are starting with. Use the color wheel to counteract or enhance tones.
The level of deposit of SHADES EQ Color Gloss is described with the numbers 01 to 09.
The number 0 appears on each of the gloss as a reminder that SHADES EQ will not lift the
natural pigment in the hair. The letters T, CR, B identify the tonal families.
To counteract tones, select a shade with an opposite tonal value. Remember, opposites
neutralize. To enhance tones, select a shade with a similar tonal value.
SHADES EQ
% of Gray
FORMULATION EXAMPLES
FOR SHADES EQ GLOSS:
1. Natural level: 5 light brown / 0% gray
2. Target Color: light golden brunette
3. Formula: 2 oz. 05G Caramel Shades EQ
Gloss + 2 oz. Shades EQ Processing
Solution
FOR SHADES EQ CREAM:
1. Natural Level: 8 light blonde / 0% gray
2. Target Color: medium, warm neutral blonde
3. Formula: 2 oz. 07WN Chai Tea Shades
EQ Cream + 2 oz. 10 volume Pro-oxide
Cream Developer
TONAL FAMILIES
SHADES EQ
T
Titanium, Countaracts Warmth and creates ultra-cool metallic tones on light to medium shades
B
Blue, Cools, Neutralises and minimises unwanted warm tones
N
Natural, To Neutralise unwanted warmth and create cool brunettes or ash blondes
NB
Neutral Brown Blonde, Produces balanced beige tones
GB
Gold Beige, Imparts golden beige tones
G
WG
C
A/AA
Gold, Produces balanced, soft golden tones
Imparts warm gold tones
Adds rich copper tones
Auburn/Auburn Accent, Adds balanced warm orange tones
CB
Copper Brown, Adds Amber Tones
RB
Red Brown, Adds cool brown red tones
R
RV
V
Red, creates vibrant cool red tones
Deposits rich red violet tones
Adds plum tones and diminishes yellows
NA
Natural ash, counteracts warmth, providing balanced, cool reflects.
WN
Warm Natural, Provides warm neutral results
WB
Warm Beige, Provides a balanced golden result with strong beige reflects
GC
Gold Copper provides golden tones with subtle hints of copper
BR
Brown red, creates cool brown red shades with violet tones
FOR SHADES EQ COVER PLUS:
1. Natural level: 4 medium brown / 50% gray
2. Target Color: rich, cool brown
3. Formula: 2 oz. 4M Cool Mocha Shades
EQ Cover Plus + 2 oz. 20 vol. Pro-oxide
Cream Developer
REDKEN LIGHTENERS
LIGHTENERS
LIGHTING THE
WAY TO THE
ULTIMATE BLONDE
MEET OUR COOLEST
LIGHTENER
FLASH LIFT
20% FASTER* THANKS TO
BREAKTHROUGH TECHNOLOGY
LIGHTENERS
NEW FLASH LIFT
MAXIMUM POWER LIGHTENING POWDER
MIXING AND PROCESSING
›› Flash Lift has a variable mixing ratio, which ranges from 1:1 to 1:2
›› Redken’s first powder lightener to achieve up to 8 levels of lift
›› In a non-metallic bowl, use the calibrated Flash Lift scoop to
›› 20% faster processing time versus Up to 7
measure 1 scoop of lightener with either:
›› Conditioning pro-vitamin B5 for high lift without sacrificing hair quality
»»1 oz. of developer for a perfect 1:1 ratio, ideal consistency for
›› Customizable for every client’s needs—from extreme platinum blonde
open air, freehand techniques, allows for strong adherence and
results or edgy, dramatic highlights
maximum lightening power
›› 2-component system mixes with all volumes of Pro-Oxide Cream
»»2 oz. of developer for a 1:2 ratio, ideal consistency for on-scalp
Developer (10, 20, 30 or 40 volume)
techniques, allows ease of spreadability for full head foils and
ombré techniques
›› When performing highlights using foil, use exclusively ref Soft
Alloy 8079, 20µm or Soft alloy 1200 18µm
MIXING RATIOS
APPLICATION
FLASH LIFT
PRO-OXIDE CREAM DEVELOPER
On-scalp
1 scoop
2 oz. 10, 20 or 30 volume
Off-scalp
1 scoop
1 oz. 10, 20, 30 or 40 volume
TIMING
On/Off-scalp Application: Process at room temperature until desired lightness
is achieved for up to a maximum of 50 minutes. DO NOT USE HEAT.
DO NOT COVER HAIR.
DEVELOPER
Pro-oxide Cream Developer (available in 10, 20, 30 and 40 volume) has a super smooth
consistency for easy mixing and application, and provides predictable performance for all
types of applications.
LIGHTENERS
USING FOIL
BLONDE GLAM
CONDITIONING CREAM LIGHTENER
MIXING AND PROCESSING
›Redken’s most luxurious conditioning lightener featuring Lumisilk
Technology preserves the lipidic rate of natural hair and provides
luminous shine and extreme silky condition, with a gentle fragrance
›Blonde Glam has a variable mixing ratio, which ranges from 1:1 to 1:3
›› In a non-metallic bowl, use the calibrated Blonde Glam scoop to
measure 1 scoop of lightener with either:
›Soft, rich consistency offers a smooth application with maximum
control and can lift hair up to 7 levels
»»1 scoop of developer for a perfect 1:1 ratio , ideal consistency for
open air, freehand techniques
›2 formulas, Power Lift (which contains ammonia) and Ammonia Free,
to meet all lightening needs
»»2 scoops of developer for a 1:2 ratio
›2-component system; mixes with Blonde Glam Conditioning Cream
Developer (20, 30 and 40 volume)
»»3 scoops of developer for a 1:3 ratio, ideal consistency for on-scalp
techniques
LIGHTENERS
Note: If the mixture thickens slightly in the bowl, simply re-stir with the
specific Blonde Glam whisk. There is no need to add more developer.
MIXING RATIOS
APPLICATION
BLONDE ICING
BLONDE GLAM CONDITIONING CREAM DEVELOPER
On-scalp
1 scoop
1-3 scoops 20 or 30 volume
Highlighting foils
1 scoop
1-3 scoops 20 or 30 volume
Freehand
1 scoop
1-3 scoops 20, 30 or 40 volume
TIMING
On-scalp Application: Process at room temperature until desired lightness
is achieved for up to a maximum of 50 minutes. DO NOT USE HEAT.
Off-scalp Application: Process at room temperature until desired lightness
is achieved for up to a maximum of 15 minutes. DO NOT USE HEAT.
DEVELOPER
Blonde Glam Conditioning Cream Developer (available in 20, 30 and 40
volume) contains conditioning palm oil derivative, which combines with
the white beeswax in the lightener to form Cire-Gloss for luminous shine
on lightened hair.
THE ORIGINAL.
STILL THE BEST.
5 MIN. COLOR CAMO
CUSTOM GRAY CAMOUFLAGE
FOR MEN
COLOR CAMO
AVAILABLE
IN 6 NATURAL
SHADES!
COLOR CAMO
BLEND GRAY, YOUR WAY.
5 minute
custom gray
camouflage
Featuring advanced technology, Color Camo camouflages gray hair in 5 minutes. Processing for 10 minutes or
using darker shades will deliver deeper, darker coverage.
AT A GLANCE
• 6 versatile shades
• Cool tonality with no visible lift
• Easy application
• Low maintenance, natural results
COLOR CAMO
BENEFITS
✓ Ammonia-free, permanent dye technology with demi-permanent results
✓ Gel-like viscosity adheres to coarse gray hair without dripping
✓ Darker color of formula increases visbility to ease application
✓ Fragrance is discrete for more pleasant application
✓ Quinoa oil and protein enriched formula helps strengthen hair and add healthy shine
WHO IS IT FOR?
• Clients who don’t want to cover gray hair completely but “camouflage” and blend it in
• For best results, recommend color camo to men who have 50% gray hair or less
SHADE COLLECTION
COLOR CAMO shades are formulated with customized dyes for natural results.
BEFORE COLOR CAMO
STARTING RANGE
(LEVEL)*
AFTER COLOR CAMO
ASH TONE
(GRAY + BLUE/VIOLET)
NATURAL TONE
(GRAY + GREEN/GOLD)
5 MIN.
5 MIN.
light (levels 7 and higher)
(50% gray)
light ash
light natural
medium (levels 4–6)
(50% gray)
medium ash
medium natural
10 MIN.
10 MIN.
dark ash
dark natural
LIGHT
DARK
dark (levels 1–3)
(50% gray)
*Always use color camo with 10 volume Pro-oxide Cream Developer
CHOOSE THE RIGHT SHADE FOR HIM
• Determine your client’s natural level range: Light (levels 7 and higher). Medium (levels 4-6) or Dark (levels 1-3)
• Select a shade in the same range as his natural color
• Pick the tone you want to see: Ash= smoky; Natural = cool gold
COLOR CAMO
MEDIUM
MIXING AND PROCESSING
RETOUCH APPLICATION
1.Mix Color Camo with 10 volume Pro-oxide Cream Developer
in a 1:1 ratio in a tint bottle.
Once mixed, product must be applied immediately to hair.
1. Repeat steps 1-5, applying to the re-growth area.
2.Start in the area where hair is the grayest—for most men it’s the
temple area, top or hairline.
Do not overlap with hair that has been previously colored.
3.For an all-over application, an applicator bottle is recommended for
speed. For a targeted application, a detailing wand is recommended.
Apply to dry or towel-dried hair at the shampoo bowl. Take ¼” or ½”
partings and quickly apply the color—2 to 3 minutes is all you need!
Avoid the skin as you work.
COLOR CAMO
4.Processing time begins immediately upon finishing the application or
after the first 3 minutes from beginning the application. Process for 5
minutes; for the dark range shades, process for 10 minutes. Color
Camo processes at room temperature.
5.Shampoo and condition with the appropriate Redken For Men
haircare products.
DEVELOPER
Pro-oxide Cream Developer has a super smooth consistency for easy
mixing and application, and provides predictable performance for all
types of applications—use ONLY the 10 volume with Color Camo.
Note: After repeated services, any haircolor will get darker when
applied to previously colored hair. Color Camo is formulated to remain
natural-looking between services, if used as directed. If darker end
result from repeated applications, you may only want to pull through
the ends as needed for the last minute.
2. Rinse, shampoo and condition with the appropriate
Redken For Men haircare products.
NOTE: After repeated services, any haircolor will get darker when
applied to previously colored hair. If ends are darker as a result of
repeated applications, you may only want to pull through the ends
as needed for the last minute.
INTRODUCING
REDKEN’S
TEXTURE
COLLECTION
TEXTURE
ALKALINE
PERMANENT WAVES
VECTOR PLUS
TAURINE-FORTIFIED WAVE
› Unique Taurine Technology evens porosity
› Creates manageable body and volume from scalp to ends
› For all hair types, up to 50% highlighted
› Available in Original and Extra Body formulas
TEXTURE
ACID
PERMANENT WAVES
CREATIVE CURL
CUSTOMIZED ACID WAVE
› Extra gentle waving system
› Creates soft, natural-feeling, bouncy curls
› True-to-rod size
› Available in Normal/Resistant and Fine/Limp formulas
INNER SECRET
CONDITIONER ACTIVATED WAVE
› Patented process utilizes conditioner to help develop curl patterns
› Provides soft, conditioned, natural-looking curls
› For all hair types
SHAPE
CONTROL
STRAIGHTENING SERVICE FOR PERMANENTLY SMOOTHED HAIR
Shape Control is a 2-component system (reducer + neutralizer)
formulated without formaldehyde that helps you create permanently
smooth results while conditioning the hair.
STEP 1: REDUCE
STEP 2: NEUTRALIZE
Shape Control Reducers allow you to reshape the inner structure
of the hair.
Shape Control Smoothing Neutralizer rebalances the hair
to ensure optimum shape-locking results.
SENSITIZED
For hair that has been sensitized from chemical treatments
NORMAL
For fine to medium hair that has not been chemically treated
RESISTANT
For medium to coarse, resistant hair that has not been chemically
treated
All three reducers have a rich, creamy texture and are fortified with
cationic conditioners to provide softness and shine, smoothing waxes for
frizz taming and detangling, and dithioglycolic acid to minimize the risk
of breakage. They also contain a specially developed odor-neutralizing
fragrance for optimum comfort for both you and your client.
1.Cream formula for straightened results
2.Locks in sleek, straight results
3.Leaves hair smooth and conditioned
4.Use with Urban Smooth Safe Straightening
or Cold Smoothing techniques
TEXTURE
THERE ARE THREE REDUCER FORMULAS TO CHOOSE
FROM BASED ON HAIR TYPE:
DISCOVER SMOOTHNESS THAT LASTS UP TO 13 SHAMPOOS!*
NEW SMOOTH LOCK
SEMI-PERMANENT IN SALON SERVICE
thermal care
for dry,
unruly hair
CHOOSE FROM
3 EASY SERVICES
ULTRA STRIGHT
FINISHING TECHNIQUE
WHAT IS IT?
• Gentle semi-permanent smoothing service
• Provides smoothness that lasts up to 10 shampoos
• Can be extended to 13 shampoos when used with Stay Sleek leave-in cream
• Reduces daily styling time as hair is more manageable
TEXTURE
WHO IS IT FOR?
• Clients with frizzy, medium texture, and natural to sensitized hair types
• Clients with curly, wavy or straight hair textures
• Clients concerned with frizz who want increased manageability, lasting smoothness
and reduced styling time
BEFORE
AFTER
SMOOTH WAVE
FINISHING TECHNIQUE
HOW DOES IT WORK?
STEP 1
STEP 2
BEFORE
AFTER
CURL DEFINING
FINISHING TECHNIQUE
SMOOTH ACTIVATOR
•C
ysteine,
a naturally occurring amino
acid, gently relaxes hair’s curl pattern and
loosens the hold between the disulfide
bonds that give hair its shape
• Create a loose, more elongated curl
pattern or straighter hair depending on
the natural texture
+
SMOOTH SEALER
• Thermo-Active Polymer seals the fiber
and forms a humidity-resistant barrier
• Eliminates frizz and fly-aways
• Locks in smooth, shiny results
1. Always conduct the Redken Principles of Consultation with your client
2. If you are unsure of hair’s condition, perform a strand test
*Results achieved with semi-permanent Smooth Lock Service followed by at home use of Smooth Lock Shampoo, Conditioner and Stay Sleek leave-in cream
BEFORE
AFTER
Smooth Lock Chemistry service:
EXPRESS SMOOTH SERVICE
INTRA FORCE
GUARANTEED THICKER,
FULLER LOOKING
HAIR
*
IN 30 DAYS
INTRA FORCE
for all types
of thinning hair
* Cleanser, Toner and Scalp Treatment to be used together as part of a daily haircare regime for a minimum of 30 days.
Limit of 1 kit per refund. Proof of purchase required. Valid up to 3 months after purchase date. See www.redken.co.uk for details.
INTRA FORCE
FOR ALL TYPES OF THINNING HAIR
HOW DOES IT WORK?
INTRA FORCE
3
3
3
ZINC
ARGININE
AMINEXIL®
DETOXIFIES THE
SCALP AND HAIR
STIMULATES HAIR
FOLLICLES
PREVENTS
HAIR LOSS
IN SALON
SCALP STIMULATE
TREATMENT
AT-HOME
TRIAL KIT
INTENSIVE
AT-HOME
TREATMENT
INGREDIENTS
KEY ACTIONS
EASY STEPS
AS FEATURED IN:
INTRA FORCE
›› Natural
thinning
hair
USAGE
PRODUCT
›› Detoxifying shampoo gently
cleanses
›› Helps reduce excess sebum and
DHT
›› Promotes hair density and a healthy
scalp environment
›› Daily use on damp hair
Hair Advance
restorative cleanser for
hair and scalp
STEP 2. Toner
›› Lightweight, nourishing toner
detangles, moisturizes and
strengthens
›› Helps replenish hair and scalp to
prevent premature breakage and
improve manageability
›› Daily use after
shampooing
›› Natural
thinning
hair
›› Lightweight, fast-absorbing daily
treatment energizes the scalp
›› Promotes hair density
›› Hair looks visibly denser, fuller
and thicker
›› Contains AMINEXIL® - proven to
help reduce the rate of hair loss
›› Apply to dry or toweldried hair daily
›› Spray directly on clean
scalp and massage in
›› Do not rinse. Style as
usual
›› Colortreated
thinning
hair
›› Detoxifying shampoo gently
cleanses
›› Helps reduce excess sebum and
DHT
›› Safeguards haircolor with UV filters
›› Promotes hair density and a healthy
scalp environment
›› Daily use on damp hair
›› Colortreated
thinning
hair
›› Lightweight, nourishing toner
detangles, moisturizes and
strengthens
›› Helps safeguard haircolor with UV
filters
›› Replenishes hair and scalp to
prevent premature breakage and
improve manageability
›› Daily use after
shampooing
›› Colortreated
thinning
hair
›› Lightweight, fast-absorbing daily
treatment energizes the scalp
›› Promotes hair density
›› Hair looks visibly denser, fuller
and thicker
›› Contains AMINEXIL® - proven to
help reduce the rate of hair loss
›› Apply to dry or toweldried hair daily
›› Spray directly on clean
scalp and massage in
›› Do not rinse. Style as
usual
nourishing toner for
hair and scalp
STEP 3. Treatment
STEP 1. Shampoo
restorative cleanser for
hair and scalp
STEP 2. Toner
nourishing toner for
hair and scalp
STEP 3. Treatment
daily stimulating
treatment for scalp
intensive treatment
for noticeably thinning
hair
In-salon service
HAIR TYPE
BENEFITS
USAGE
›› For
advanced
hair
thinning
›› For hair
thinning
related to
stress or
seasonal
changes
›› Offers the highest concentration of
Arginine for the most efficient action
on thicker scalp skin
›› Targeted formula is recommended
for hair thinning intensified by stress
or seasonal changes and to kick
start a thinning hair regimen
›› Apply before daily scalp
treatment
›› Using the application tip,
apply one dose to clean,
towel-dried hair and scalp
and thoroughly massage
into scalp (hair may be
damp or dry). Apply
appropriate Intra Force daily
scalp treatment
›› Do not rinse. Style as usual
›› Apply 1 dose daily for 6-8
weeks, or at least 3 doses
per week
›› Follow this program 2-3
times a year, particularly
in the spring and fall or as
needed
›› For all
types of
thinning
hair
›› Deep cleansing scalp treatment
preps the hair for healthy hair
growth
›› Every 4-6 weeks in salon
›› Contains NIACIN-E - to provide a
cooling sensorial experience
Kickstart backwash
treatment
INTRA FORCE
›› Natural
thinning
hair
daily stimulating
treatment for scalp
FOR COLOR-TREATED THINNING HAIR
BENEFITS
ADVANCED TREATMENT
FOR NATURAL THINNING HAIR
STEP 1: Shampoo
HAIR TYPE
HAIR
PRODUCT
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