POPPERS® Original Cream Cheese
Stuffed Jalapeños
#30005620
America: Meet Jimmi Billis and say hello to more sales!
Jimmi is our biggest fan and loves Anchor® POPPERS® Appetizers more than anything, except
having fun! So we hired him to film himself sharing the love of POPPERS® with people everywhere.
On the street. In operations. Across the country. Watch and laugh at PopperNation.com.
Popular, easy POPPERS® Appetizers are perfect for value-based promotions!
2
1
In two years, their menu penetration grew in almost all segments. They’re up 10% in QSR s and
3
4
up 7.5% in Midscale. In fact, over 20% more appetizer menus offer jalapeños compared to 2006!
Value-based promotions are proven to drive traffic!
GROWTH IN DINING OCCASIONS
NEW! BREAKFAST POPPERS™
Stuffed Pancake Bites
#30010708
Pick Your POPPERS®
Pick Your Offer
With a special offer.
Without a special offer.
+6%
-1%
Choose a new flavor, or simply feature the
POPPERS® Appetizer you currently offer.
This brochure includes several ideas
to get you started quickly and easily.
Pick Your Pricing
Use our up-to-$15/case rebate
to create an unbeatable menu offer!
5
Pick Your P.O.S. to help promote your special.
Choose from several FREE options
Fax in your order form to get started. Then, set up your
waitstaff training and sales goals to watch sales pop!
POPPERS® Original Cream Cheese
Stuffed Jalapeños with a side of
creamy cheese dipping sauce.
#30005620
MenuTrends 2008
NPD Crest, May 2008
1, 2, 3, 4
5
limited-time offers. unlimited potential.
Use these fun and easy menu ideas to create high-margin, value-based LTOs
patrons will love anytime. Then engage and incent your team members with our
FREE WAITSTAFF TRACKING POSTER to help motivate them to sell every offer!
POPPERS® Original Cream Cheese Stuffed Jalapeños alongside
Buffalo chicken wings and a side of blue cheese dressing
#30005620
Combine your best-selling appetizer like
Buffalo wings with POPPERS® Stuffed Jalapeños.
WEEKEND DINNER
FOOD COST
MENU PRICE
PROFIT
$3.00
$9.99
$6.99
Raise check averages easily by bundling a Jalapeño POPPERS®
Appetizer, signature entrée and sweet dessert.
WEEKDAY DINNER
FOOD COST
MENU PRICE
PROFIT
$3.00
$9.99
$6.99
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6
NPD Crest, May 2008
POPPERS® Original Cream Cheese Stuffed Jalapeños, grilled
chicken topped with black bean salsa and an ice cream
sundae create the perfect trio
#30005620
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Spice up your sales and create a quick combo
customers won’t be able to resist with a chicken wrap,
two POPPERS® Stuffed Jalapeños and a medium drink.
Spicy grilled chicken wraps alongside
New! FIESTA BOLD POPPERS™ Stuffed Jalapeños
#30010718
WEEKDAY LUNCH
FOOD COST
MENU PRICE
PROFIT
$1.50
$4.99
$3.49
New! BREAKFAST POPPERS™ Stuffed Pancake Bites are a convenient
mid-day snack and satisfy late night cravings
#30010708
Put to-go sales into overdrive by offering
customers a quick and convenient snack combo
of two BREAKFAST POPPERS™ Stuffed Pancake Bites
and a 12-oz soda.
AM AND PM SNACKING
FOOD COST
MENU PRICE
PROFIT
$.45
$1.49
$1.04
Serve two POPPERS® Stuffed Jalapeños with every
mug of beer to boost beverage sales and enhance
customer satisfaction.
HAPPY HOUR
FOOD COST
MENU PRICE
PROFIT
$.75
$2.50
$1.75
PopperNation.com
7
Chain Leader, 2008 Driving Traffic Study
POPPERS® Original Cheddar Cheese Stuffed
Jalapeños and an ice cold draft beer are a
great happy hour special
#30005630
Order your FREE merchandising pieces to support your limited-time POPPERS® Stuffed Jalapeños offer.
Table Tents
Waitstaff Poster
Coasters
write in
your offer
front
front
back
back
ITEM#
ITEM DESCRIPTION
UNIT
X
CTT307
4" x 6" Table Tent – Just Jala For Some! – With Customizable Area (max. 50 per order)
25
x
=
CTT308
4" x 6" Table Tent – Get a Bite of This! – With Customizable Area (max. 50 per order)
25
x
=
CTT309
4" x 6" Table Tent – Just Jala For Some! (max. 50 per order)
25
x
=
CTT310
4" x 6" Table Tent – Get a Bite of This! (max. 50 per order)
25
x
=
MSC764
4” Coaster – Get a Bite of This! (max. 200 per order)
25
x
=
MSC769
4” Coaster – Just Jala For Some! (max. 200 per order)
25
x
=
PST274
24" x 30" Waitstaff Poster
1
x
=
Please ship my merchandising materials to (check only one):
MY FOODSERVICE BROKER IS:
QUANTITY
=
TOTAL
__________________________________________
Sales Representative’s Name
My Broker Sales Representative as listed
__________________________________________
My Operation as listed
Broker Company
__________________________________________
City
MY PRIMARY DISTRIBUTOR IS:
__________________________________________
Distributor Sales Representative’s Name
__________________________________________
Distributor’s Name
__________________________________________
City
State
State
MY FOODSERVICE OPERATION CAN BEST BE DESCRIBED AS: (Check One)
Bar or Tavern
Business Dining/B&I
Bar & Grill
Hospital
College or University
Quick Service Restaurant
Convenience Store
Recreation/Entertainment
Casual Dining (serves alcohol)
Theme or Specialty Restaurant
Family Dining (no alcohol)
Hotel or Resort
Deli/Sandwich Shop
Military
Association
Other
(Please Print Clearly)
FOODSERVICE ESTABLISHMENT: ___________________________________________________________________________________________________
CONTRACT MGT. CO. (if applicable): ________________________________________________________________________________________________
STREET ADDRESS 1:_____________________________________________________________________________________________________________
STREET ADDRESS 2:_____________________________________________________________________________________________________________
CITY: _____________________________________________________________________STATE: _____________________ZIP: _____________________
FIRST & LAST NAME: ____________________________________________________________________________________________________________
TITLE: ________________________________________________________________________________________________________________________
BUSINESS PHONE: (_______)_____________________________________________ FAX: (_______) ___________________________________________
E-MAIL ADDRESS:_______________________________________________________________________________________________________________
FAX THIS FORM TO 1-800-529-3785
Please allow two weeks for delivery of your materials.
Call 1-800-POPPERS (1-800-767-7377) for more information.
PopperNation.com
NEW! BREAKFAST POPPERS™ Stuffed Pancake Bites
combine scrambled eggs, andouille sausage, jalapeños
NEW! FIESTA BOLD POPPERS™
and Monterey Jack cheese in a maple pancake batter.
Stuffed Jalapeños paired with tri-color
#30010708
chips and Mexi-ranch dipping sauce
#30010718
®
PRODUCT INFORMATION
Code
Number
PACKAGING
Product
Description
Case
Pack
Piece
Cost*
Count
Per lb.
Cooking
Method
Temp.
°F
Time
Minutes
4/4-lb. ctn.
4/4-lb. ctn.
4/4-lb. ctn.
2/4-lb. ctn.
16
16
16
8
18
18
18
10
$0.35
$0.35
$0.36
$0.35
12 to 16
12 to 16
12 to 16
12 to 16
Deep Fry
Deep Fry
Deep Fry
Deep Fry
350
350
350
350
3
3
3
3-1/4
2/4-lb. ctn.
2/4-lb. ctn.
4/3-lb. bags
8
8
12
9.5
10.5
14
$0.49
$0.73
$0.32
11 to 15
9 to 12
12
NEW! Fiesta Bold Poppers Cream Cheese
Breaded Stuffed Jalapeños
4/2-lb. ctn.
8
10
$0.39
12
Deep Fry
Deep Fry
Deep Fry
Bake
Convection
Deep Fry
350
350
350
450
400
350
3-3/4
4-1/4
4-1/2 to 5
11 to 11-1/2
8-1/2
3
Fresh Cheddar Cheese Breaded Stuffed Jalapeños
L
Fresh Cream Cheese Breaded Stuffed Jalapeños
4/4-lb. ctn.
4/4-lb. ctn.
16
16
18
18
$0.38
$0.38
10 to 14
12 to 16
Monterey Jack Breaded Stuffed Jalapeños
4/4-lb. ctn.
16
18
$0.38
12 to 16
Deep Fry
Deep Fry
Deep Fry
350
350
350
3-1/2 to 4
3
3-1/2 to 4
6/2-lb. bags
12
14
$0.34
12 to 16
Deep Fry
350
4-3/4
12 to 16
Bake
Convection
Deep Fry
400
400
350
14
9
5
Bake
Convection
450
400
12
9
Bake
Convection
Bake
450
450
450
12-1/2
11
13
Convection
450
12
ANCHOR STUFFED JALAPEÑOS & BREAKFAST BITES
Breaded
L
30005620
Original Cream Cheese Breaded Stuffed Jalapeños
30005630
Original Cheddar Cheese Breaded Stuffed Jalapeños
L
30007470
Red Hot Chile Cream Cheese Breaded Stuffed Jalapeños
30010307
Nacho Cheese Breaded Stuffed Jalapeños
Specialty
30004611
Chicken & Chipotle Breaded Stuffed Jalapeños
L
30010430
Shrimp On The Half-Shell Stuffed Jalapeños
30010708
NEW! Breakfast Poppers Stuffed Pancake Bites
30010718
Fresh
30008970
30010429
30010414
Bake or Fry
30007962
30007975
PREPARATION †
Case Wt. (lb.)
Net
Gross
L
Cream Cheese Breaded Stuffed Jalapeños
Cheddar Cheese Breaded Stuffed Jalapeños
6/2-lb. bags
30003492
Bakeables Cheddar Cheese Breaded Stuffed Jalapeños
30003493
Bakeables Cream Cheese Breaded Stuffed Jalapeños
L
All products contain 0g trans fat per serving unless otherwise noted.
12
14
$0.34
4/3-lb. bags
12
14
$0.34
12 to 16
4/3-lb. bags
12
14
$0.34
12 to 16
L
Contains more than 0.5g trans fat per serving.
*Based on approximate delivered cost plus average distributor markup.
†
Refer to product packaging for complete preparation instructions.
Save up to $15 per case for a limited time. Visit PopperNation.com for details.
The trademarks herein are owned by McCain Foods Limited or by one of its subsidiaries or are licensed to McCain Foods Limited or one of its subsidiaries.
©2008 McCain Foods USA, Inc. All rights reserved.
Printed in USA
090815M1131007642-08
Item# BRC501