Terms of Reference
Terms of Reference (ToR) for hiring of a consulting Services Provider on Behavior
Change Campaigns for Nutrition Promotion, Hand Washing with Soap and uptake of
Latrine use
1. Assignment Background
SNV is a not-for-profit international development organization headquartered in the Netherlands.
SNV has been involved in the development sector since 1965. Its core business involves
working with local partners to provide technical expertise in Water, Sanitation and Hygiene
(WASH), Agriculture, and Renewable Energy sectors. To achieve impact at scale, SNV through
its programmatic approach works with local partners to build around a strategic framework of
local and international priorities ensuring a shared understanding of the required change is
embraced and roles are defined with governments, private sector and civil society. Within these
programs, SNV implements various projects across Asia, Africa and Latin America. In Zambia, a
number of projects are being implemented. Among these are the Sustainable Nutrition for All
(SN4A) and Sustainable Sanitation and Hygiene for All (SSH4A) Results projects. SNV intends
to engage a consultant that will develop a need based BCC strategy, plan effective and
innovative core messages, tools and materials; and provide a road map on implementation and
monitoring of BCC activities in these two projects. This assignment has two components as
described below.
2. Component 1: SSH4A Project
2.1 Project Background
SNV Zambia is among other 9 countries implementing a 4 year DFID funded SSH4A Results
Programme. The program’s goal is to improve access to sanitation and promote good hygiene
practices especially Hand Washing with Soap. The key results that will be achieved through the
SSH4A Results Programme in Zambia include:
-
230 000 will gain access and use improved sanitation by end 2015
250,000 will be reached through sanitation and hygiene promotion activities by end
2015.
Whilst demand creation for sanitation has led to promising progress in rural sanitation, it has led
to relatively less attention being paid to hygienic behavior and questions are emerging around
sustainability. Accordingly SNV seeks to overcome these challenges through the SSH4A
Approach which combines work on demand creation, sanitation supply chains, hygiene
behavioral change communication (BCC) and governance. The approach recognizes that
Sustainable sanitation and hygiene is first and foremost about behavioral change hence
demand creation usually starts. However, once demand is created, affordable hardware
solutions (local or purchased) needs to be in place so that people are able to act upon their
newly defined priority. There is need to innovate hygiene promotion practice, linking this to the
sanitation drive, but also embedding this practice in long term health promotion hence the need
to have a long term strategy to sustain sanitation and hygiene behavior change, as opposed to
one-off triggering & ODF programmes.
The baseline survey on sanitation and hygiene survey conducted by SNV in August 2014,
revealed that hand washing with soap in the rural wards of Kasama, Mungwi, and Luwingu and
Mporokoso districts is at 0.75% whilst access to sanitation is at 35%. This has resulted in the
areas recording high incidences of diarrheal diseases.
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The Behavior Change and Communications (BCC) component encourages health-promoting
behaviors. It uses behavior as the lens to ensure use of and demand for improved sanitation
services; it also maintains this lens in planning and designing infrastructure and services. The
approach calls for interventions at various levels, from an individual’s behavior to community
level. Through this Component, SNV seeks to develop a Social marketing strategy to promote
the following:
-
hand washing with soap / ash at the five critical times
access to and hygienic us of latrines and the elimination of the practice of open
defecation
2.2 Assignment Objectives under SSH4A
Under this component, SNV would like the consultant to:
i.
ii.
Develop a communication and marketing plan for implementation to ensure hygiene
promotion and enhance the demand for proper sanitation
Develop a sensitive and segmented Behavior change and communication strategy
that is effective, efficient, equitable and sustainable.
2.3 Scopes of Works under the SSH4A
The specific tasks related to this component are:
i.
ii.
iii.
Undertake literature review including the SSH4A Baseline and Formative Research
report on hand washing and establish the key behavioral motivators to be enhanced in
relation to the practice of hand washing, open defecation, use of latrines and their
maintenance disaggregated by social group – children, elderly, women , men
Provide recommendations on the key messages and practical approaches which can be
used to promote the use and hygienic maintenance of latrines, practice of hand washing
with soap at five key times
Capacity building of district staff on developing a BCC strategy on sanitation and
hygiene including training modules.
iv.
Develop and test appropriate campaign massages, tool and materials to promote the
use and hygienic maintenance of latrines, practice of hand washing with soap/ash
3. Component 2: SN4A Project
3.1 Background
Uganda and Zambia are countries with high rates of malnutrition, despite their recent economic
growth, scoring 17.0 (serious) and 23.2 (alarming), respectively on the Global Hunger Index
(GHI)1. Zambia has one of the highest rates of stunting in the world with 40% of children under
the age of five being stunted. In Uganda, 33% of the children under the age of five are stunted.
In both countries, there are several interconnected causes of Child malnutrition that include
inadequate dietary intake, infrequent consumption of nutritious food as well as quality and
1
IFPRI, 2014. Global Hunger Index. The Challenge of Hidden Hunger. IFPRI, Concern Worldwide & Welthungerhilfe,
Bonn/Washington, DC/Dublin
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diversity of such foods and high disease burden. The underlying cause to inadequate dietary
intake and high disease burden is household food insecurity. This is mainly caused by lack of
access to sufficient foods for diversified diets. Foods normally consumed are generally very low
in micro-nutrients. Another area that has been associated with higher levels of under nutrition
globally is higher levels of gender inequality and the links between gender, agriculture and
nutrition are being affirmed.
In order to improve nutrition outcomes through adoption of agrobiodiversity and improved
dietary diversity at intra household level, SNV Netherlands Development Organization (SNV),
KIT - the Royal Tropical Institute, and the Centre for Development Innovation of WageningenUR (CDI), funded by Swiss Development Cooperation (SDC), are implementing an innovative
and scalable project in Zambia and Uganda that builds on the team’s combined experience in
Nutrition-Sensitive Agriculture, Water, Sanitation and Hygiene (WASH), Nutrition and Gender.
One of the four project objectives aims at inducing behavioral Change at intra-household level
through communication targeted on the benefits of dietary diversity, nutrition and agrobiodiversity. The SN4A team experience across multiple sectors is that understanding behaviors
and behavioral motivators is the first step towards more effective change promotion. This is
especially true for Nutrition where socially constructed gender roles and relations play such a
key part in determining good nutrition for all family members. Thus, the centrality of behavior
change in combating malnutrition in this project emphasizes more the research and
understanding of behavior motivators rather than production of leaflets and posters.
Comprehensive research into behavioral motivators and constrainers in the four districts and
their environments has been conducted to ensure that the Behavioral Change Campaigns
(BCC) target behaviors that will influence real change. Thus the complete BCC approach for the
project consists of
a) a participatory review of existing nutrition promotion work;
b) definition of priority behaviors with special attention paid to the gender differences in
capacities to contribute and benefit based on primary data;
c) Development of gender-aware BCC strategies;
d) Design of gender-aware campaigns around effective messaging and communication
channels; and
e) Monitoring effectiveness.
3.2 OBJECTIVES UNDER SN4A
The objective of the consulting services will be to develop need based BCC strategy, plan
effective and innovative core messages, tools and materials; and provide a road map on
implementation and monitoring of BCC activities.
3.3 SCOPE OF WORK UNDER SN4A
The specific tasks related to the consultancy are to:
Task 1: Conduct a participatory review of behaviors, attitudes, beliefs and practices of
the target communities that influence change, review of existing nutrition promotion
work; define priority behaviors that will influence change, paying special attention to
gender differences in capacities to contribute and benefit. The main method to be
employed is desk research of existing community mapping and Behavioral Motivators
study Report.
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Task 2: Develop BCC strategy and action plan. The BCC strategy will include:
i.
A gender aware strategy that increases district Nutrition Coordinating committee
(DNCC), school and intra-household knowledge, attitudes and practices of good
nutrition, dietary diversity and agro-biodiversity.
ii.
A communication strategy for various target groups: people (masses), child bearing
mothers, school going children and teachers.
iii.
A capacity building strategy for key stakeholders at district and Community level
based on community mapping report.
iv.
Action plans
Task 3: Develop and pre-test appropriate messages, tools and materials. This will
include
Development of:
Methodology for implementation of the campaign for district stakeholders, SNV
project staff and various key community influencers;
ii.
BCC training modules for capacity building of district nutrition coordinating committee
officials, school teachers and nutritional champions, NGOs and private companies
involved in nutrition programming.
iii.
Campaign materials for different media/ target audience information card, TV/radio
spots/illustrative leaflets/ posters/other materials.
i.
Task 4: Build capacities of district nutrition teams, NGOs to plan, develop, implement
and manage BCC activities through structured training.
Task 5: Set up simple and effective M&E systems, processes in accordance with the
M&E Framework to monitor the quantity, quality and effectiveness of messages. This will
include: post-test of messages, tools and materials/ audits for constant improvement.
3.4 SCHEDULE FOR COMPLETION OF TASKS UNDER SN4A
TASK
Schedule for Completion
from the date of award of
contract
Task 1:Conduct a review of Behaviors and define 15th of May 2015
priority behaviors
Task 2: Develop BCC strategy.
May 30th 2015
Task 3: Develop and pre-test appropriate messages, 15th June 2015
tools and materials.
Task 4: Build capacities of district nutrition teams, 31st July 2015
NGOs to plan, develop, implement and manage BCC
activities through structured training.
Task 5: Set up simple and effective M&E systems, June 30th 2015
processes in accordance with the M&E framework to
monitor the quantity, quality and effectiveness of
messages
4. Deliverables
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The main deliverables of the assignment are:
i.
An Inception report outlining the proposed work plan, timing, locations for research,
methodologies proposed, and a draft framework for the final report to be presented
within 3 days of contract signature
ii.
iii.
iv.
v.
BCC strategies for both SN4A and SSH4A target districts and action plans
Appropriate campaign messages, tools and materials for both projects
Training modules on implementation methodologies for both projects
Simple and effective M & E framework together with its tools for monitoring effectiveness
of the campaigns
vi.
A final report of the assignment
The chosen methodologies should be appropriate for rural areas as well as for illiterate lowincome populations and should take into account all ethical considerations
5. Location of Service
In Zambia, the consultant will implement the assignment in the Northern Province in the districts
of Luwingu, Kasama, Mungwi and Mporokoso and in Muchinga Province in Isoka and Chinsali
districts.
(Please note that the SN4A Uganda-based work is not part of this Tender).
6. Criteria for approval
A two-stage procedure shall be adopted in evaluating the proposals. The technical evaluation
shall be carried out first, followed by the financial evaluation. The technical evaluation has 60%
and financial proposal 40% weights. The evaluation items expectation and maximum score are
presented in the table below.
Evaluation Item
Expectation
Max
Score
Organizations Experience
A brief of past relevant assignments (in similar
regions and technical areas) indicating scope,
geographic coverage, staff involved, budget, and
client (name and contacts).
10
Understanding of TOR and
Proposed Methodology and
Approach
Organizations perspective of what the assignment
entails and the key considerations that should be
made to implement it successfully.
20
Work-plan
Clear sequencing of activities, staff role distribution
and time planning
10
Qualification & Experience
of Staff
CV’s for nominated staff indicating their academic
qualification and clear relevant experience
summary
20
Financial Costs
A breakdown of costs detailing proposed staff days, 40
daily rates, taxes and other direct costs related to
the assignment in Zambia Kwacha using the
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provided template
7. Period of Contract
The Assignment timeframe is three (3) months: 1st May to July 31st 2015. All the activities within
this sub-contract, including sub-contractor reporting to the SNV must be finalized by July 30,
2015. Therefore, the scopes of works described above need to be completed as stipulated
above.
8. Reporting Requirements
The Consultant will be directly accountable to Ellis Sue (SNV – Zambia Country Director) whilst,
Etah Manda, SNV’S SN4A project Manager and Kumbulani Ndlovu, Project Manager SSH4A
will be responsible for ensuring that the necessary arrangements are in place to ensure the
assignment is executed according to plan. Etah and Kumbulani will also render the day to day
support to ensure the field work progresses smoothly.
9. QUALIFICATION AND EXPERIENCE
The consultant must have the following qualifications and experience:
i.
A proven track record of professionalism and ethical conduct.
ii.
Relevant technical knowledge, skills and extensive work experience in designing BCC
strategy, messages, tools and materials, plans including media plans as well as in
capacity building and M&E.
iii.
Experience in providing consulting services and excellent track record of completion of
tasks according to timelines.
iv.
Experience with donor-funded projects
v.
Excellent reporting and writing skills with experience in projects of a similar nature, of at
least a minimum of 5 years.
vi.
Prior experience working in Zambia
Additionally the consultant should possess the following qualifications:
a) Key personnel must have at least a degree / equivalent qualification in Social Science Behavior Change or related fields.
b) The consultant should have demonstrable experience in and knowledge of water and
sanitation, Nutrition, facilitation and community development in Zambia
c) If the consultant is a firm, they will ensure that all proposed key personnel work directly
in the assignment. Substitution of staff after contract award is discouraged and will have
to be approved by the client.
d) Knowledge of English is a must and that of local languages such as Bemba / Nyanja is
essential for the researchers doing field work.
10. Payment Terms
The consultant will be sub-contracted for an agreed fee for a total not exceeding 60 working
days. Where applicable, for instance for DSA and mileage, current SNV rates will be used.
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Invoices. Payment to the consultant will be based on the invoice submitted to SNV for the
attention of Mr. Kumbulani Ndlovu for the SSH4A Results Project activities and Ms. Etah Manda
for the SN4A Project activities. Invoices will contain an itemized statement of the services
performed and any expenses incurred. All individual expense claims over Euro 25 will be
supported with original receipts attached to the invoice. The invoice shall be submitted in
accordance with the payment terms outlined in the contract and indicated below. 5
Manner. Payment under this Agreement will be made by bank transfer to the contractor’s
nominated account.
Schedule. Payment will be made within 10 days upon receipt and acceptance of invoice and the
required deliverables as described in the agreed Scope of Work and paid as follows: 30%
mobilization fee; 20% upon delivery of the BCC strategies and work plans; 20% upon delivery of
appropriate messages and campaign materials and training modules and 30% after submitting
an M & E framework and a final Assignment report accepted by the client.
These payments are all subject to acceptance of the deliverables by the SNV WASH and
Agriculture sector leaders on the completion of services by the consultant.
11. Submission of proposal:
All submission of proposals should be sent via:
a) Email to: [email protected] the subject line should read ‘Behavioral Change
Campaign in WASH and NUTRITION.
b) Postal: Procurement Office, SNV Netherlands Development Organization 7,
Nkanchibaya Road, Rhodes Park, Lusaka, Zambia
Submissions are to be made available to SNV no later than the 24th April 2015 before 17:30
(Zambian time).
If you have interest participating in this tender please express your interest via
[email protected] not later than Tuesday 21st April 2015 and you will then be given a
set of Request for Proposal documents with a copy this same ToR. You will be required
to submit your proposal via email address at [email protected] NOT
[email protected].
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