1. health and fitness

MEDIA ADVISORY
Highlights from Digital Health Live 2015 at Dubai World Trade Center
Dubai, UAE, 6th May 2015: Digital Health Live 2015 opened its doors yesterday to the public and
industry experts from around the world. The world’s first interactive digital healthcare conference and
exhibition saw a walk in to the future of healthcare, including insights from the world’s major players in
digital healthcare and technology.
1. Dr. Aisha Butti Bin Bishr, Assistant Director General of The Executive Office , on Smart Dubai
“Our mission is not just to make Dubai a smart city, but the happiest city. We started this journey in
1999 and since then we have developed e-government, Internet City and Media City. These are not just
basic services, but a legacy of pioneering and everybody needs to be onboard. We must unify data with
our different partners across the city and share the data in a safe environment.”
2. John Nosta – Strategic Advisor nuviun; Google Health Advisory Board Member, Forbes
Contributor, USA
John Nosta’s prediction for the next 100 years: “Science is our partner to change humanity.”
“The next 100 years will bring fundamental changes in humanity through science and technology –
comparative to the achievements we have seen in the last 20,000 years. This change begins today. ”
3. John Sculley, former CEO of Apple and Pepsi, USA on Dubai’s enlightened leadership
“In the US healthcare is largely defined by decades of special interest which makes it incredibly
expensive to do any kind of healthcare delivery. It’s not that we don’t have the technologies or skills but
the regulations are overpowering. Here in Dubai you have an enlightened leadership, a combination of
smart cities that the country’s visionary leadership is articulating as a priority and digital life which
provides so many opportunities.”
“The burden of regulations in the USA means healthcare costs are twice as high than here in Dubai.”
4. John Sculley, former CEO of Apple and Pepsi, USA on the era of change in medicine and
healthcare
“We are at the threshold of an era of change in medicine as well as healthcare delivery.”
“The world of oncology which today is largely radiology and chemotherapy will look medieval in 10 years
or less as we move rapidly towards the ability to track biomarkers and the ability to use t-cells. It will
radically change oncology and redefine a lot of disease states. “
“Healthcare and medicine are going to be dramatically different than anything we could have imagined
a decade ago.”
PHOTO CAPTIONS:
Image 1: Dr. Aisha Butti Bin Bishr, Assistant Director General of The Executive Office , addressing
digital healthcare experts on Smart Dubai
Image 2: Left to Right - Erfan Al Hashemi, co-founder of nuviun; John Sculley, former CEO of Apple ;
Diane Sculley; Omran Al Hashemi, co-founder of nuviun
Co-founders of nuviun , Omran and Erfan Al Hashemi, and John Sculley, former CEO of Apple and Pepsi
Co, battle off nuviun’s own creation nuvi & mo motion capture game. The Gamification Zone, displayed
at Digital Health Live 2015, showcases the best in health and wellness in gaming and apps to promote
healthy lifestyles and play a part in combating non-communicable lifestyle diseases.
Image 3: Left to Right - Diane Sculley; Erfan Al Hashemi, co-founder nuviun; John Sculley, former CEO
of Apple; Omran Al Hashemi, co-founder nuviun
Co-founders of nuviun , Omran and Erfan Al Hashemi, and John Sculley, former CEO of Apple and Pepsi
Co, battle off nuviun’s own creation nuvi &mo motion capture game. The Gamification Zone, displayed
at Digital Health Live 2015, showcases the best in health and wellness in gaming and apps to promote
healthy lifestyles and play a part in combating non-communicable lifestyle diseases.
Image 4: Omran Al Hashemi (L), John Sculley, Erfan Al Hashemi
John Sculley and Omran & Erfan Al Hashemi see the smart mirror in action, a new technology that puts
the future of healthcare on display. Smart mirrors can display your weight, BMI, blood pressure and
capture your mood to allow you to take control of your own health in one quick glance.
Digital Health Live 2015 runs until Thursday 7th May 2015 at the Dubai World Trade Center and is for
everyone interested in health, wellness and technology
For further details on Digital Health Live or to register for free please visit: www.nuviun.com
- Ends -
About the DHA
The Dubai Health Authority (DHA) was created, in June 2007, by Law 13 issued by His Highness Sheikh
Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, with
an expanded vision to include strategic oversight for the complete health sector in Dubai and enhance
private sector engagement. His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai
and UAE Minister of Finance is the President of the Dubai Health Authority and His Excellency Engineer
Essa Al Maidoor is the Director-General of the DHA.
The DHA's aim in Dubai is to provide an accessible, effective and integrated healthcare system, protect
public health and improve the quality of life within the Emirate. This is a direct translation of the
objectives of the Dubai Strategic Plan 2015 launched by His Highness Sheikh Mohammed bin Rashid Al
Maktoum. Keeping the strategic plan in mind, the DHA's mission is to ensure access to health services,
maintain and improve the quality of these services, improve the health status of nationals, residents and
visitors and oversee a dynamic, efficient and innovative health sector.
In addition to overseeing the health sector for the Emirate of Dubai, the DHA also focuses on providing
services through DHA healthcare facilities including hospitals (Latifa, Dubai, Rashid and Hatta), specialty
centres (e.g. the Dubai Diabetes Center) and DHA primary health centres spread throughout the Emirate
of Dubai.
The main pillars of service delivery at DHA health facilities are quality, efficiency, patients and staff. It is
our aim to maintain and improve the quality and efficiency of DHA health services. An important aspect
of the service delivery strategy is to focus on patients, their needs and satisfaction as well as attract,
retain, nurture and support outstanding staff.
Prior to the establishment of the DHA, the Department of Health and Medical Services (DOHMS), which
was established in 1973, was the functioning authority that almost exclusively focused on health service
delivery.
About nuviun
The four founders of nuviun, Erfan Al Hashemi, Omran Al Hashemi, Tamer Shahin and Wasim Hamid
have a shared “new vision”. They believe in the creation of real world solutions to real world problems –
moving emerging industries past the tipping point and into the mainstream.
Over the last year, nuviun has become a global influencer in innovation and technology for healthcare.
As a local UAE company, nuviun is proud that its Dubai-based website is now being viewed by 186
countries on a monthly basis, and the company’s work is being referenced by leading healthcare experts
and authorities from around the world, such as the NHS in the UK. McKinsey Global Research has
referred to nuviun.com as a ‘must read’. Most recently, nuviun’s CEO was independently ranked as one
of the top 18 influencers in the world for the Digital Health Industry for 2015. For further details, please
visit: www.nuviun.com
For additional information, please contact:
Diana Eupstein
Hill+Knowlton Strategies
Email: [email protected]
Telephone: +971 (0) 4 33 44 930
Mobile: +971 56 175 0590