1. health and fitness

The world’s first interactive digital healthcare event, Digital Health Live, opens
its door at Dubai’s World Trade Center
Dubai, UAE, 5th May 2015: Opening its doors today to visitors and industry experts from around the
world, Digital Health Live Event 2015, is the world’s first interactive digital healthcare conference and
exhibition. The event is set to get industry and public pulses racing as it marks the pinnacle of a new era
in digital healthcare.
Making its debut, the three-day event welcomed His Excellency Engineer Essa Al Haj Al Maidoor,
Director-General of the Dubai Health Authority (DHA). Accompanied by the event’s organizer nuviun’s
CEO, Dr. Tamer Shahin; Chief Innovations Officer Omran Al Hashemi; and Erfan Al Hashemi, Chief
Strategies Officer; the delegation also included a number of high ranking officials.
During the tour, His Excellency experienced first-hand the future of healthcare technology, including the
advanced digital home of tomorrow. He tried the smart mirror that can display BMI, blood pressure and
an analysis of mood. He also tested the intelligent fridge that, depending on the ingredients present,
can recommend recipes, offer calorie information, tell you what to eat according to dietary
requirements, as well as warning the user when they are running low on certain ingredients.
Looking at the broader implications of digital healthcare on the nation’s healthcare infrastructure and
society benefits, the expo also showcases technologies in Digital Hospitals and Digital Cities. The largescale impact of health technologies can have far-reaching benefits for citizens and healthcare systems.
Digital healthcare encourages different technologies to talk to one another, driving continuity of care,
reducing care gaps and ensuring preventative care is initiated earlier.
Speaking at the event, that is aimed to be a platform to spur a digital health revelation in the UAE, His
Excellency Engineer Essa Al Maidoor, Director-General of the DHA, said: “Digital Health Live marks a
major milestone for the UAE, positioning us at the forefront of healthcare innovation in the region. The
joint collaboration allows us to not only experience new technologies, but also to talk candidly with
healthcare and IT leaders on the real issues affecting our society and healthcare systems.”
Dr. Tamer Shahin said advancements in digital health technologies is the way forward and not only helps
in the advancement of the health sector and better patient outcomes but also helps stimulate UAE’s
inbound and outbound medical tourism sector.
“The benefit of digital healthcare and medical tourism is two-fold. Advancement in technology in our
home country helps in the growth of medical tourism and is beneficial for both residents and visitors as
they have access to high level of healthcare services,” he said.
Key speakers for the three day conference include: Dr. Mohammad Al Redha, President of Emirates
Health Informatics Society; Daniel Whitehead, Director Medical Strategy at the Abu Dhabi National
Health Insurance Company, Daman; John Nosta, President Nostalab, GoogleHealth Advisory Board
Member; John Sculley, Former CEO Apple and Pepsi; Neil Jordan, Worldwide General Manager, Health
Industry at Microsoft; and Daniel Kraft, Faculty Chair, Medicine at Singularity University.
The event runs until Thursday 7th May 2015 at the Dubai World Trade Center and is for everyone
interested in health, wellness and technology.
Digital Health Live is supported by a number of international organisations including: Cerner, Dell,
FUJIFILM Sono Site, Granteq and Spotcheck.
For further details on Digital Health Live or to register please visit: www.nuviun.com
- Ends About the Dubai Health Authority
The Dubai Health Authority (DHA) was created, in June 2007, by Law 13 issued by His Highness Sheikh
Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, with
an expanded vision to include strategic oversight for the complete health sector in Dubai and enhance
private sector engagement. His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai
and UAE Minister of Finance is the President of the Dubai Health Authority and His Excellency Engineer
Essa Al Maidoor is the Director-General of the DHA.
The DHA's aim in Dubai is to provide an accessible, effective and integrated healthcare system, protect
public health and improve the quality of life within the Emirate. This is a direct translation of the
objectives of the Dubai Strategic Plan 2015 launched by His Highness Sheikh Mohammed bin Rashid Al
Maktoum. Keeping the strategic plan in mind, the DHA's mission is to ensure access to health services,
maintain and improve the quality of these services, improve the health status of nationals, residents and
visitors and oversee a dynamic, efficient and innovative health sector.
In addition to overseeing the health sector for the Emirate of Dubai, the DHA also focuses on providing
services through DHA healthcare facilities including hospitals (Latifa, Dubai, Rashid and Hatta), specialty
centres (e.g. the Dubai Diabetes Center) and DHA primary health centres spread throughout the Emirate
of Dubai.
The main pillars of service delivery at DHA health facilities are quality, efficiency, patients and staff. It is
our aim to maintain and improve the quality and efficiency of DHA health services. An important aspect
of the service delivery strategy is to focus on patients, their needs and satisfaction as well as attract,
retain, nurture and support outstanding staff.
Prior to the establishment of the DHA, the Department of Health and Medical Services (DOHMS), which
was established in 1973, was the functioning authority that almost exclusively focused on health service
delivery.
About nuviun
The four founders of nuviun, Erfan Al Hashemi, Omran Al Hashemi, Tamer Shahin and Wasim Hamid
have a shared “new vision”. They believe in the creation of real world solutions to real world problems –
moving emerging industries past the tipping point and into the mainstream.
Over the last year, nuviun has become a global influencer in innovation and technology for healthcare.
As a local UAE company, nuviun is proud that its Dubai-based website is now being viewed by 186
countries on a monthly basis, and the company’s work is being referenced by leading healthcare experts
and authorities from around the world, such as the NHS in the UK. McKinsey Global Research has
referred to nuviun.com as a ‘must read’. Most recently, nuviun’s CEO was independently ranked as one
of the top 18 influencers in the world for the Digital Health Industry for 2015. For further details, please
visit: www.nuviun.com
For additional information, please contact:
Diana Eupstein
Hill+Knowlton Strategies
Email: [email protected]
Telephone: +971 (0) 4 33 44 930
Mobile: +971 56 175 0590