Das Büro
Magazine for Office Excellence
Media Information 2015
Date: 24/03/2015
Verlag Frank Nehring GmbH
www.das-buero-magazin.de
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Title portrait 1
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Characteristics/USP:
Das Büro is the only German office magazine which covers the entire
spectrum of office related topics. Das Büro informs decision-makers
about outstanding developments regarding office culture, office
equipment, office technology and office supplies, focusing particularly on
ergonomics, design aesthetics, quality, innovation, economy and
ecology. Das Büro is competent, compact and complete.
Membership/company: DNB – Media partner of the
Deutsches Netzwerk Büro e. V.
Partnerships:
Verband Büro-, Sitz- und Objektmöbel
(bso), Bundesdeutscher Arbeitskreis für
Umweltbewusstes Management (B.A.U.M.),
EU-OSHA-Kampagne „Gesunde Arbeitsplätze – den Stress managen“
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Organ:
I.O.E. Initiative Office-Excellence
Target groups:
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Editor/Publisher:
Frank Nehring
At present, around 17 to 19 million people in Germany work in an office,
that is almost every second employee. Within this field, Das Büro
especially targets decision-makers of small and mid-market companies.
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Publishing house:
Verlag Frank Nehring GmbH
Zimmerstraße 56, 10117 Berlin
Phone: +49 30 479071-0
Fax: +49 30 479071-20
E-mail: [email protected]
Web: www.NehringVerlag.de
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Editorial staff:
Dr. Robert Nehring (editor-in-chief)
Phone: +49 30 479071-18
E-mail: [email protected]
Das Büro primarily addresses the following groups:
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Entrepreneurs, company owners, managing directors
Purchasing managers, facility managers, IT and organisation
managers in companies and public administrations
Office managers and office assistants
Retail traders, architects, furnishing consultants
Works council and staff council representatives
Health and safety officers, technicians and inspectors
Representatives of associations and co-operative societies
Ergonomists, company medical officers
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Frequency:
6 issues per annum (plus special editions)
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Volume/Year:
19th year
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Website:
www.das-buero-magazin.de
www.facebook.com/Office.Forum
Verlag Frank Nehring GmbH
Dr. Sebastian Klöß
Phone: +49 30 479071-13
E-mail: [email protected]
Christoph Schneider
Phone: +49 30 479071-19
E-mail: [email protected]
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www.das-buero-magazin.de
Advertisements/
distribution:
Tobias Meier
Phone: +49 30 479071-28
E-mail: [email protected]
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Circulation and distribution analysis 2
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Subscription:
Single copy: 7,50 €
Subscription rate Germany: 39 €
postage and VAT included
(6 issues of Das Büro plus special editions)
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ISSN-Number:
1867-8181
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Volume analysis:
2013–2014
(issues 05/13–04/14) = 6 issues
without special editions)
Total run:
27,022
Print run:
25,000
Digital copies*:
Total number of distributed copies:
15
Format:
Total content:
210 mm wide x 280 mm high
408 pages = 100 %
Editorial part:
Advertisements:
Inserts:
362 pages = 88,7 %
46 pages = 11,3 %
5 pieces
Content analysis:
Editorial content 2013/2014 = 362 pages
(without special editions)
Office culture
Office equipment
Office technology
Office supplies
Address entries
23 %
30 %
27 %
16 %
4%
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Circulation control:
–
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Circulation analysis:
Copies per issue on average from
July 1, 2013 to June 30, 2014
2,022
26,822
Sold circulation:
2,340
– Subscription copies:
thereof digital copies:
1,990
292
– Single sales:
thereof digital:
– Other sales:
Qualified distribution:
thereof digital:
thereof architects:
Fairs/exhibitions:
Specialized trade/retailers:
350
78
–
21,310
1,652
3,892
600
2,272
Free copies:
300
Rest, archive and
voucher copies:
200
* Das Büro has been and will be distributed also via digital
channels, for example via E-mail and online platforms like
onlinekiosk.de. Further information on request.
Verlag Frank Nehring GmbH
www.das-buero-magazin.de
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Readership analysis 3-L
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Power of decision making
regarding the office equipment:
Geographical distribution analysis:
Economic area
Germany:
Foreign countries:
Total:
Copies
26,586
236
26,822
Full power :
Limited power:
Through suggestion/help:
No power of decision making:
Total:
51 %
37 %
10 %
2%
100 %
Distribution (according to the Nielsen regions):
Readership analysis
Data collection:
Data is taken from the 2014 reader’s survey of
Das Büro.
Survey period:
July, 11th to August, 11th 2014
Nielsen 1:
Nielsen 2:
Nielsen 3a:
Nielsen 3b:
Nielsen 4:
Nielsen 5+6:
Nielsen 7:
Bremen, Hamburg, Lower Saxony, Schleswig-Holstein
North Rhine-Westphalia
Hessen, Rhineland-Palatinate, Saarland
Baden-Württemberg
Bavaria
Berlin, Brandenburg, Mecklenburg-West Pomerania,
Saxony-Anhalt
Saxony, Thuringia
Nielsen 1:
Nielsen 2:
Nielsen 3a:
Nielsen 3b:
Nielsen 4:
Nielsen 5+6:
Nielsen 7:
11 %
23 %
19 %
21 %
14 %
5%
7%
Size of enterprise/organisation:
– 1 up to 10 employees:
– 11 up to 100 employees:
– 101 up to 500 employees:
– 501 and more employees:
Total:
13 %
41 %
36 %
10 %
100 %
Job position:
Management/Administration:
Head of Department/Division:
Purchaser/Organisation:
Retailers:
Others/Office Professionals:
28 %
32 %
28 %
9%
30 %
Overlaps are possible due to multiple answers.
Verlag Frank Nehring GmbH
www.das-buero-magazin.de
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Publication schedule T
The magazine’s concept is based on the following four main categories: office
culture, office equipment, office technology and office supplies. Das Büro
brings together manufacturers and consumers, competent expert opinions and
pragmatic solutions.
Office supplies
Standard categories – contents
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Paper supplies and writing implements
Presentation and organisation
Cleaning products
Mail processing (enveloping, franking, courier services, etc.)
Coffee, water, catering
Calendars, gifts, promotion items
News
-
Top addresses for office equipment:
First-class manufacturers and retailers
Office culture
-
-
General office topics like time management and self
management, rhetoric and presentation skills, work life
balance, travel and event management
Health, safety and environmental topics
Office ergonomics: mental and physical health, usability,
etc.
Modern office management (travel management,
correspondence)
Studies and best practice examples
News
Office equipment
-
Office tables and chairs, system solutions, etc.
Sit/stand solutions, room partitioning systems, office and
conference furniture, 3rd level
Architecture, real estate, facility management, suppliers
Lighting systems, acoustics, air quality, floor coverings,
etc.
News
Office technology
-
Verlag Frank Nehring GmbH
Printers, copy and fax machines, scanners
Telecommunication equipment (headsets, telephone
systems, conference systems, VoIP, etc.)
Displays, projectors, computers, computer peripherials
Dictating technology, document shredders
Software (office solutions, safety, ECM, DMS, CRM, etc.)
News
Addresses
In 2015, the following fairs will be depicted in Das Büro:
Fair
Domotex
imm cologne
Paperworld
CCW
ITB
Internorga
CeBIT
Facility Management
IMEK
interzum
Corporate Health Convention
Co-Reach
Big Office Chair Test by Das Büro
IFA
Swiss Office Management
ECM World
Zukunft Personal
IT & Business
Insights-X
A+A
www.das-buero-magazin.de
Date
17.01.–20.01.2015
19.01.–25.01.2015
31.01.–03.02.2015
24.02.–26.02.2015
04.03.–08.03.2015
13.03.–18.03.2015
16.03.–20.03.2015
24.03.–26.03.2015
28.04.–29.04.2015
05.05.–08.05.2015
19.05.–20.05.2015
24.06.–25.06.2015
29.06.–10.07.2015
04.09.–09.09.2015
09.09.–10.09.2015
15.09.–16.09.2015
15.09.–17.09.2015
29.09.–01.10.2015
08.10.–11.10.2015
27.10.–30.10.2015
Venue
Hanover
Cologne
Frankfurt/Main
Berlin
Berlin
Hamburg
Hanover
Frankfurt/Main
Munich
Cologne
Stuttgart
Nuremberg
Berlin
Berlin
Zurich
Düsseldorf
Cologne
Stuttgart
Nuremberg
Düsseldorf
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Publication schedule T
AS: Anzeigenmeldeschluss (Advertising closing date)
RS: Redaktionsschluss (Copy deadline)
DS: Druckunterlagenschluss (Printing data deadline)
ET: Erscheinungstermin (Publishing date)
Das Büro 1/15
Main topics:
–
–
–
–
–
–
–
–
–
Das Büro 2/15
Main topics:
–
–
–
–
–
–
–
Das Büro 3/15
Main topics:
AS: 05.02.2015
RS: 05.02.2015
Das Büro 4/15
DS: 24.02.2015
ET: 11.03.2015
Special: Dynamic seating
Office technology: Cebit preview
Trends in office supplies, with highlights of the Paperworld
Paper & special paper (labels, etc.)
Trends in floor covering, with highlights of the Domotex
Office displays
Safety in offices: software, hardware, services
Coffee – tea – water dispenser– catering providers
Market survey: Automatic coffee makers
AS: 10.04.2015
RS: 10.04.2015
DS: 29.04.2015
ET: 18.05.2015
Main topics:
DS: 29.06.2015
ET: 14.07.2015
– Special: Perfect presentation
(technology – office supplies – furniture, including meetings
and conferences)
– Computers/computer periphery (input devices)
– Dictation machines
– Furniture in detail (components), with highlights of the
Interzum
– Electrification, 3rd level
– Document finishing: laminating, stamping, etc.
– Calendars, gifts, advertising items
Verlag Frank Nehring GmbH
–
–
–
–
–
–
–
–
–
–
Das Büro 5/15
Special: Sit/stand solutions
Trends in office technology, with highlights of the Cebit
Trends in office furniture (acoustics, lighting, etc.)
Green Office: ecological sustainability
Printer & MPS, DMS & ECM
Mail processing, mailings, Co-Reach preview
Online procurement
AS: 10.06.2015
RS: 10.06.2015
Main topics:
www.das-buero-magazin.de
DS: 21.08.2015
ET: 07.09.2015
Special: Healthy office/office ergonomics (A+A preview)
Communication
Safety
Office swivel chair test
Organisation
Document management: IT & Business preview
Cleaning products
Telecommunications
Business trips
Market survey: document shredders
AS: 18.09.2015
RS: 18.09.2015
DS: 07.10.2015
ET: 23.10.2015
– Special: Trends in office equipment: furniture, acoustics,
lighting, climate, special focus on dynamic seating and
sit/stand solutions
– Mail processing, mailing (analog & digital)
– Scanners and archiving solutions
– Printers: b/w and colour, ink-jet and laser, multifunction;
consumable supplies
– Automatic coffee makers/dispensers and coffee specialities
– Writing implements
Das Büro 6/15
Main topics:
AS: 04.08.2015
RS: 04.08.2015
–
–
–
–
–
–
AS: 10.11.2015
RS: 10.11.2015
DS: 27.11.2015
ET: 14.12.2015
Special: Mobile Office/Flexible Office
Business-Center, Coworking spaces, Home office
Healthy office
Software, telecommunications, dictation machines
Travel management
Trends in office supplies, Paperworld preview
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Publication schedule
T
AS: Anzeigenmeldeschluss (Advertising closing date)
RS: Redaktionsschluss (Copy deadline)
DS: Druckunterlagenschluss (Printing data deadline)
ET: Erscheinungstermin (Publishing date)
Special editions 2015
Further magazines from the
Verlag Frank Nehring
Das Büro: Quality Office 2015
AS: 02.04.2015 DS: 23.04.2015
RS: 02.04.2015 ET: 11.05.2015
Format: 200 x 255 mm (W x H)
This issue will present office furniture, office consultants and office retailers
that carry the „Quality Office“ certification. Already for the seventh time, a
very special buyers guide will be presented in cooperation with the Verband
Büro-, Sitz- und Objektmöbel e. V. (BSO) which includes a representative
overview containing all certified products and services as well as service
providers.
Further special editions for 2015 are in planning.
Dates will be announced in due course of time.
Office.Forum
Das Büro informs as well on
www.facebook.com/
Office.Forum.
On behalf of the I.O.E. Initiative Office-Excellence
the publishing house Verlag Frank Nehring will
produce in cooperation with the editorial staff of Das
Büro again in 2015 special supplements for
renowned newspapers and business magazines
called Modern Office (print run at least 100,000
copies).
www.modern-office.info
Alex
The Practical Office magazine
The magazine for committed office workers
addresses decision-makers and decisive people from
office related areas – entertaining and informative.
www.alex-magazin.de
The büroHIT –
Reader/Editorial staff tests
On a regular basis, the editorial staff
tests new products with a special focus
on their usability in the office field –
categories are such as ergonomics,
innovation, design and ecology. Reader
tests can also be carried out on
request.
Verlag Frank Nehring GmbH
Modern Office
Special supplement for newspapers
and business magazines
Further information can be found in media
information on www.OfficeABC.de and on request.
www.das-buero-magazin.de
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Advertising rate card No. 13 P
valid from October 22th, 2012
1
Total run:
Total number of
distributed copies,
annual average (see
AMF-scheme 2,
no.17):
27,022 copies
2
Format:
Type area:
No. of columns:
Column width:
210 mm x 280 mm (W x H)
178 mm x 240 mm (W x H)
3/2
56/88 mm
3
Printing and binding
method:
4
Frequency:
Publishing dates and
deadlines:
5
Publishing house:
26,822 copies
Offset printing, adhesive binding/moving wire
stitch, printable PDF
Advertising sizes (width mm x height mm) and rates (plus VAT):
Format
Type area
Bleed
Price
AE-Price*
1/1
2/3 high
2/3 crossways
1/2 high
1/2 crossways
1/3 high
1/3 crossways
1/4 high
1/4 crossways
1/4
185 x 228
122 x 228
152 x 185
90 x 228
185 x 116
58 x 228
185 x 75
46 x 228
185 x 57
90 x 115
210 x 280
132 x 280
210 x 170
100 x 280
210 x 135
68 x 280
210 x 95
56 x 280
210 x 65
100 x 134
5,990 €
4,490 €
4,490 €
3,490 €
3,490 €
2,490 €
2,490 €
1,990 €
1,990 €
1,990 €
7,047 €
5,282 €
5,282 €
4,105 €
4,105 €
2,929 €
2,929 €
2,341 €
2,341 €
2,341 €
Further formats on request.
6 issues p. a. (plus special editions)
- Advertorial prices are equal to ad prices (including layout support if
necessary).
- Bleed ads are preferred (regarding the layout of Das Büro).
- Bleed ads need a 3 mm four-side-trim.
- Distance to the inner margin: Please leave a visible distance of 8 mm
for all ads that touch the inner margin because there is a small part that
gets partially hidden in the binding process due to the adhesive binding.
- *Only “AE-Prices“ include an agency commission (15 %).
see publication schedule
Verlag Frank Nehring GmbH
Zimmerstraße 56
10117 Berlin
Advertising department
(administration):
Tobias Meier
E-mail: [email protected]
Phone: +49 30 479071-28
Fax: +49 30 479071-20
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7
Terms of payment:
Payment upon receipt of invoice
Bank details:
Berliner Sparkasse
8
Additional charges
for special positioning:
Front page:
2nd and 3rd cover page:
4th cover page:
Additional Colours:
On request
5%
10 %
1,990 € per special colour
IBAN: DE 21100500001913002345
BIC:
BELADEBEXXX
Verlag Frank Nehring GmbH
www.das-buero-magazin.de
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Advertising rate card No. 13 P
Valid from October 22th, 2012
9
Combinations:
Only one discount is valid.
10
Special advertising
sizes:
On request
11
Discount:
Frequency discount:
3 ads
6 ads
Volume discount:
3 pages
6 pages
12
13
14
(if placed within 12 months)
5%
10 %
5%
10 %
Combination discount:
A discount is granted for placing ads in other
publications of the Verlag Frank Nehring.
Agency commission:
An agency commission (AE) of 15 % for
advertisements (exclusively) will be granted to
media agencies upon request. See p 8 point 7.
Bound inserts:
4 pages
8 pages
15
Address entry:
16
Delivery note
for pos. 12–14:
For delivery:
4,990 €
6,490 €
Further prices on request. Prices apply to a
paper weight of max. 150 g. Delivery
untrimmed, bleed upon request.
Loose inserts (up to 25g):
Maximum Size:
210 mm x 280 mm (W x H)
Full inserts (price per
thousand):
360 €
Partial inserts (price
per thousand):
410 €, minimum 3,500 €
Price for heavier inserts on request.
No discounts.
Verlag Frank Nehring GmbH
Glued-on inserts:
Prices per thousand
(excl. postage):
140 € for postcards
180 € for CD/booklets
Larger and heavier formats on request.
No discounts.
Top addresses
Print version and internet
390 € for 6 issues/12 months
(including PDF-catalogue on website)
On request.
For “Das Büro” (issue/no.)
Benefit from our know-how:
Besides many special advertisement formats (special
printings and more) we also offer corporate publishing and
organise events and workshops related to any kind of office
topics.
Subject to change.
All prices without VAT.
Our general terms and conditions apply.
www.das-buero-magazin.de
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