for more information please contact :
Sean Lepkan
Sales Manager
705-499-5509
[email protected]
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in - arena signage
IEG is a Chicago-based company and recognized as a global leader in the evaluation of sponsorship
opportunities, while Joyce Julius is headquartered in Ann Arbor, Michigan, and has been measuring and
evaluating sports properties for more than 30 years.
In 2014, the two companies provided a report to the Canadian Hockey League and determined that advertising
properties associated with major junior facilities generate hundreds of thousands of impressions.
In the 2013-14 season, the first for the North Bay Battalion, the team attracted 114,437 fans to 34 regular-season
home games, an average of 3,366, followed by an average of nearly 4,100 for 11 home playoff dates.
The Troops broke the inaugural season’s attendance mark in 2014-15 with 117,195 for an average of 3,447,
bringing the total attendance to more than 231,000 for 68 regular-season games at Memorial Gardens.
Illuminated Backlight
Magnet signs
Centre ice entry
Retail Store Mini Rinkboard
All values affixed to individual advertising/sponsorship properties at Memorial Gardens use the IEG/Joyce Julius
formulas and the associated attendance figures are for the 2014-15 regular-season only.
In - ice Logos
Impressions 714,463
Player and penalty box
Value $122,674
Impressions 174,056
Value $6,685
pricing
In-ice logo (plus production) $7,700
Rinkboard (plus production minimum 8 boards) TV side$4,000
Non TV side$3,675
Stair step signage (plus production) $1,500
Home players’ bench (plus production) $4,500
Visiting players’ bench (plus production) $4,500
Home penalty bench (plus production) $3,500
Visiting penalty bench (plus production) $3,500
RinkBoards
Impressions 428,678
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Zamboni wrap (plus production) $8,250
Lobby Sign $2,100
Snack bar$2,100
Magnet Signs (pairs) $1,600
Illuminated backlit $1,100
CENTRE ICE ENTRY (Lower)
Large (pairs) $3,100
Small (pairs) $2,200
Centre Ice Entry upper illuminated
$2,750
Stair Step Signage
Value $103,806
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pricing
battalionhockey.com and online inventory
Presenting season sponsor
$22,000
5-Star General $14,000
Official team hockey cards
$5,500
Official game puck $4,000
Birthday program $2,750
COMMUNITY PROGRAMS
Kids’ Club$2,750
Custom community programs
$4,000
Scholastic award sponsorship $4,000
Adopt-a-school program$1,650
Event participation $525
centre - ice video scoreboard
Don’t miss out on the hottest way to get your message out to fans at every home game. Our state-of-the-art video
scoreboard provides the ultimate exposure during the game.
Intermission Commercials
pricing
Your 10-, 15-, or 30-second commercial is shown on
the 4-sided centre ice video board in full colour with
audio.
STATIC AD POSITIONS
Four corners
Side Panels (pairs): Two north & south panels $3,300
COMMERCIAL / PROMOS
10-second promo$1,825
15-second promo$2,350
30-second promo$3,400
Presenting pre-game show sponsor
$5,500
Powerplay sponsor$5,500
Penalty kill sponsor$5,500
Interactive promos (e.g. Kiss Cam) $3,925
Penalty Kill Sponsor
Receiving 1.1 million impressions annually, this prime online front page puts automatic focus on your business
and brand.
A full audio and video presentation of your company
logo starts the penalty kill.
Powerplay Sponsor
Leaderboard Ad
A full audio and video presentation of your company
logo starts the powerplay.
Most prominent position for advertising to a significant audience connecting to Battalion online, it leads the way
to your business with click throughs to your website.
Box Ad
Big Box Ads draw the attention of thousands per year in this prime eye-grabbing active spot to get your
advertising message to a considerable audience going to the Battalion website for information.
pricing
Leaderboard ad (150,000 impressions) $3,150
Big box ad (150,000 impressions) $3,150
Button link
$440 - $2,100
Splash page (1,000 impressions) $440 - $2,100
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Facebook/Twitter
$440 - $2,100
Battalion newsletter$2,750
CHL newsletter ads
$235 - $825
Commercials (before web video game recaps)
$3,300
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in - game programs
home game tv broadcasts
Starting LineUp
3-Stars of the Game
Video introduction prior to the start of every home game with the starting lineup.
This exclusive feature is presented at the end of each
home game.
Starting Goaltenders
pricing
Home Depot Day
Announced prior to the start of every broadcast game.
Game sponsorships (promo plus items) $2,200
Tank/inflatable sponsorships$5,500
Warm-up (includes production) $5,250
3-star sponsorship $5,250
Mini-game sponsorship $5,250
National anthem sponsorship $5,250
Gameday promo team$3,750
Starting lineup$3,750
Ice cleaners (plus attire) $5,500
Weekly in-stands promo
$3,850
PA announcements (season long) $2,750
Product sampling (per-game) $850
Single Intermission promos
$850
Shots-on-Goal
Always of interest to all OHL fans, your company provides
this information to the viewing audience.
Out - of - Town Scores
pricing
Connect you brand with the Battalion brand every game. Title / presenting sponsor
$10,500
3-Stars of the game $2,100
Starting goaltenders $2,100
Shots-on-goal$3,150
Out-of-town scores$3,150
In-period breaks $4,200
season long programs
publication and print opportunities
we score FoUr, yoU win!
Adopt - a - School Program
Support our youngest fans with game tickets as rewards for their school achievements. Tickets are presented to schools highlighted by player and mascot
appearances. A big hit with the kids!
Present this ticket stub at any McDonald’s®
restaurant in North Bay or Sturgeon Falls
for a FREE medium fries whenever the
North Bay Battalion scores 4 goals or more.
Birthday Program
Must be redeemed within 24 hours of the game.
A special greeting is extended to individually
recognize fans celebrating their birthday with friends
at their party.
we score FoUr,
Season Ticket Backs
Present this ticket stub at any McDonald’s®
restaurant in North Bay or Sturgeon Falls
for a FREE medium fries whenever the
North Bay Battalion scores 4 goals or more.
Take advantage of this full-colour advertising and coupon opportunity in the hands of
every season ticket holder.
yoU win!
Must be redeemed within 24 hours of the game.
Please advise Crew member of ticket prior to ordering.
Not valid with any other offer. No caSh valuE.
Please advise Crew member of ticket prior to ordering.
Not valid with any other offer. No caSh valuE.
©2014 McDonald’s
©2014 McDonald’s
Ticket Envelope
Each time a ticket is sold at the Box Office for a home game, your company brand is
displayed with high visibility. Distribution is 10,000.
pricing
Fridge magnet sponsor (5,000) $5,500
Pocket ad schedule (25,000) $2,200
Team poster giveaway (2,500 plus production) $2,750
Season ticket backs (Season & Playoffs)
$10,000
Single-game ticket backs (half) $3,850
Ticket envelope $1,600
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YEARBOOK ADS
1/8 page (3.5” x 2.125”) $500
1/4 page (3.5” x 4.75”) or (7.5” x 2.2125”) $650
1/2 page (3.5” x 10”) or (7.5” x 10”) $1,025
Full page (7.5” x 10”)
$1,500
Game Day insert $1,070-1,785
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