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STRAIGHTENING EXPERTISE
BY THE BEST HAIRDRESSERS IN THE WORLD
TYPES OF
STRAIGHTENING
X-TENSO MOISTURIST
TECHNOLOGY
X-TENSO MOISTURIST
RESULTS
SUCCESSFUL
STRAIGHTENING
2
TYPES OF
STRAIGHTENING
DIFFERENT TYPES OF CURLS*
1
2
3
4
5
6
7
8
*W
ork carried out by L’Oréal research teams in 22 countries has enabled us to create a classification of
eight types of curl. The scale is based on the very precise measurements of the hair fibre’s morphological
parameters (the curve diameter and the number of waves) and as a result is more precise and also
more reliable.
X-TENSO MOISTURIST
A straightening technique allowing “Brazilian Straightening” results, thanks to an
application-specific protocol.
TYPES OF
STRAIGHTENING
X-TENSO MOISTURIST
TECHNOLOGY
X-TENSO MOISTURIST
RESULTS
SUCCESSFUL
STRAIGHTENING
6
X-TENSO MOISTURIST
TECHNOLOGY
X-Tenso Moisturist, lasting straightening from
L’Oréal Professionnel, uses Thio technology
and Nutri-Cationic technology to achieve a
long‑lasting straight effect which is gentle on
the hair fibre and intensely nourishes the hair.
T
URIS
- PR
E
OT C
H
- NO
X-TENSO MOISTURIST
Thio straightening targets four types of curls:
X-Tenso® Moisturist™ targets wavy and curly hair belonging to curl types
I to IV to relax, control, reduce volume and completely straighten the hair.
I
II
III
IV
STRAIGHTENING WITH care
Inspired by haircare treatments, the straightening and neutralising formulas in
X-Tenso® Moisturist™ contain nutrients for wonderfully straightened and
beautiful hair, nourished from root to tip.
8
X-TENSO MOISTURIST
PRODUCTS
X-TENSO
MOISTURIST
STRAIGHTENER
THE X-TENSO
MOISTURIST
NEUTRALISING CREAM
BENEFITs of X-TENSO MOISTURIST
STRAIGHTENING COSMETIC
SIMPLICITY
− Volume control
− Ease of blow-dry
− Controls frizziness
− Anti-humidity
Protection
Quick and simple
to apply.
+ SILKY
+ SHINY
Hair is intensely
nourished. The surface
is smoothed for
brilliant shine.
TYPES OF
STRAIGHTENING
X-TENSO MOISTURIST
TECHNOLOGY
X-TENSO MOISTURIST
RESULTS
SUCCESSFUL
STRAIGHTENING
12
X-TENSO MOISTURIST
RESULTS
R ES U
PRODU
EE
- ON
E
CT
S
LT
- T HR
With just one product you can achieve
three straightening services tailored to
your clients’ needs.
THE THREE RESULTS:
1
Reduced
VOLUME
2
3
‘JAPANESE’
‘BRAZILIAN’
Straightening Straightening
Effect
Effect
14
REDUCED
VOLUME
BEFORE
AFTER
*
* Model’s natural hair colour
WHO FOR?
For women wanting to maintain their curls without frizz and excessive volume.
- SECTIO
3
- STRAIG
3
ENING
HT
2
N
N
1
2
ST E P
REPAR
ST E P
-P
IO
AT
ST E P 1
THE STEPS TO REDUCING VOLUME
PREPARATION
SECTION
STRAIGHTENING
After completing the
diagnostic wheel
evaluation to determine
which lotion to
use, shampoo with
Pro Classics Pré-Forme
shampoo and rinse.
Separate the hair into
four segments, keeping
the style of the hair
in mind.
Apply 125ml of the
X-Tenso® Moisturist™
straightening cream 1cm
from the scalp starting at
the nape area.
Apply the cream meche
by meche. Application
and development
time not to exceed
20 mins. Carry out
the Knot Test (details
on page 37). If the
knot remains closed,
rinse. If not, extend the
application time.
16
5
6
- FINISHI
6
NG
ST E P
- N E UTR
ISATION
4
5
ST E P
EVELO
AL
-D
ENT
PM
ST E P 4
THE STEPS TO REDUCING VOLUME
DEVELOPMENT
NEUTRALISATION
FINISHING
Check the hair regularly
during the development
time using the Knot Test
(details on page 37).
Once ready for removal,
rinse the hair carefully
and thoroughly for
3-5 minutes.
Apply 120ml of the
X-Tenso® Moisturist™
neutralising cream. After
development time, rinse
hair carefully.
Style as usual.
Application time 10 mins.
Rinse thoroughly and dry.
18
‘B razilian’
STRAIGHTENING
BEFORE
AFTER
WHO FOR?
For women who want straightened hair whilst maintaining flexibility and movement.
- SECTIO
3
- STRAIG
3
ENING
HT
2
N
N
1
2
ST E P
REPAR
ST E P
-P
IO
AT
ST E P 1
THE STEPS FOR BRAZILIAN STRAIGHTENING
PREPARATION
SECTION
STRAIGHTENING
After completing the
diagnostic wheel
evaluation to determine
which lotion to
use, shampoo with
Pro Classics Pré-Forme
shampoo and rinse.
Separate the hair into
four segments, keeping
the style of the hair
in mind.
Apply 125ml of
X-Tenso® Moisturist™
straightening cream 1cm
from the scalp, starting at
the nape area.
Application and
development time should
not exceed 20 mins.
Natural & Natural Resistant
Cream: up to 20 minutes.
Sensitised cream: up to
15 minutes. Carry out the
knot test (details on page
37) If the knot remains
closed, rinse. If not, extend
the application time.
20
LOW D
-B
ST E P
- N E UTR
6
ISATION
5
6
AL
IGHTEN
I
RA
4
STEP
5
NG
EVELO
ING & ST
RY
-D
ENT
PM
ST E P 4
THE STEPS for BRAZILIAN STRAIGHTENING
DEVELOPMENT
BLOW DRYING AND
STRAIGHTENING
NEUTRALISATION
Check the hair regularly
during the development
time using the Knot Test
(details on page 37).
Once ready for removal,
rinse the hair carefully and
thoroughly for 3-5 minutes
Dry the hair until it is 80%
dry and use straighteners
on 1.5cm thick strands.
Apply the 120ml of
X-Tenso® Moisturist™
neutralising cream.
Beginning 1cm from the
scalp, smooth the hair with
the straightening irons,
allowing them to slowly
glide along the length of
the hair in one continuous
movement. Repeat two
times on each meche until
all the hair is straight and
smooth. This should take
no longer than 20 minutes.
Do not rinse.
After development
time, rinse hair carefully.
Application time 10 mins
ST E P
7
- DRYING
7
DRYING
Rinse and gently brush.
22
‘J APANESE’
STRAIGHTENING
BEFORE
AFTER
WHO FOR?
For women who want ultra straight, ‘Japanese’ style hair.
- SECTIO
3
- STRAIG
3
ENING
HT
2
N
N
1
2
ST E P
REPAR
ST E P
-P
IO
AT
ST E P 1
THE STEPS TO JAPANESE STRAIGHTENING
PREPARATION
SECTION
STRAIGHTENING
After completing the
diagnostic wheel
evaluation to determine
which lotion to
use, shampoo with
Pro Classics Pré-Forme
shampoo and rinse.
Separate the hair into
four segments, keeping
the style of the hair
in mind.
Apply 125ml of
X-Tenso® Moisturist™
straightening cream 1cm
from the roots, starting at
the nape area.
Application and
development time should
not exceed 20 mins.
Natural and Natural
Resistant Cream: up to
20 minutes. Sensitised
cream: up to 15 minutes.
Carry out the knot test
(details on page 37).
If the knot remains closed,
rinse. If not, extend the
application time.
24
LOW D
-B
ST E P
- N E UTR
6
ISATION
5
6
AL
IGHTEN
I
RA
4
STEP
5
NG
EVELO
ING & ST
RY
-D
ENT
PM
ST E P 4
THE STEPS TO JAPANESE STRAIGHTENING
DEVELOPMENT
BLOW DRYING AND
STRAIGHTENING
NEUTRALISATION
Check the hair regularly
during the development
time using the Knot Test
(details on page 37).
Once ready for removal,
rinse the hair carefully and
thoroughly for 3-5 minutes.
Dry the hair until it is 80%
dry and use straighteners
on fine sections (around
2mm).
Apply 120ml of the
X-Tenso® Moisturist™
neutralising cream.
After development time,
rinse hair carefully.
Beginning 1cm from the
scalp, smooth the hair
with the straightening
irons, allowing them to
slowly glide along the
length of the hair in one
continuous movement.
Repeat two times on each
meche until all the hair is
straight and smooth. This
should take no longer than
20 minutes. Do not rinse.
Application time 10 mins
ST E P
7
- DRYING
7
DRYING
Rinse and gently brush.
TYPES OF
STRAIGHTENING
X-TENSO MOISTURIST
TECHNOLOGY
X-TENSO MOISTURIST
RESULTS
SUCCESSFUL
STRAIGHTENING
28
SUCCESSFUL
STRAIGHTENING
Our Diagnostic Wheel can help you provide
the best long-lasting straightening
services, tailored to each of your clients.
USING THE DIAGNOSTIC WHEEL
In just four steps, you can make a full evaluation of your client’s hair type,
their needs and also the type of products to use.
Stage 1: Natural curl level (I to IV)
Stage 2: Desired level of straightening
Stage 3: Thickness of the hair
Stage 4: Sensitivity of the hair
For each new client, carry out the strand test after evaluation for OPTIMAL
RESULTS in terms of THE HAIR FIBRE.
1
VA
ES -
L U AT I
N - 4 S
G
TA
O
FULL E
of
sm
fine
thic
k
ic
k
fin
e
Determ
ine
th
of the
hair e sen
sit
ivi
ty
ium
m
me
diu
m
ium
ed
fine
thick
thick
Dfi
etn
ere
mine
the
tm
hice
knde
isusm
of
th
e
ha
ir
th
medium
ed
ecide u
pon
the
des
ired
de
gre
e
ing
th
oo
m
Identify th
e cur
rent
deg
ree
of
cu
rl
D
WHY USE THE WHEEL?
k
ic
th
fin
fine
medium
e
thic
k
For a precise evaluation, it is important to take into account four criteria, based
on the hair types and desired results. This will make X-Tenso® Moisturist™
straightening more reliable and the results more predictable.
30
How to use THE
Diagnostic WHEEL
1
2
3
IDENTIFY
CHOOSE
DETERMINE
THE THICKNESS
OF THE HAIR
the level of the curl
and position it over the
corresponding number.
the level of straightening
that the client
desires and find the
corresponding number.
and position this over
the corresponding
texture number.
I
1
Reducing Volume
II
2
III
‘Brazilian’
Straightening Effect
3
IV
‘Japanese’
Straightening Effect
4
DETERMINE
THE SENSITIVITY
OF THE HAIR
Identify the texture in
relation to the state of the
hair and place this over
the corresponding type.
3 POSSIBLE OPTIONS
Use the small tab to slide
the sensitivity type over
the hair thickness type.
• NATURAL
• SENSITIVE
(eg: tone on tone;
colouring carried
out to 20 Vol.)
• VERY SENSITIVE
(eg: very highlighted
hair, bleached, porous,
split ends, etc.)
5
RESULTS
The strength of cream
and technique to use are
represented by a symbol
(if the straighteners
appear, straighten with
straighteners, if not
smooth the hair cool).
Strong hair
Normal hair
sensitive hair
with
straighteners
without
straighteners
Eg: Use appropriate
strength for normal
hair with straighteners
32
TIPS FOR USING
X-TENSO MOISTURIST
APPLY ON UP TO 30%
EVENLY DISTRIBUTED
HIGHLIGHTED HAIR:
APPLICATION
TECHNIQUE:
THE STRAND TEST:
X-Tenso® Moisturist™
can be applied on up to
30% evenly distributed
highlighted hair, using
30 vol oxydant, as long
as the more sensitive
areas are protected using
a liss ultime masque.
Always follow the
natural direction of hair
growth
For each new client,
carry out a strand test
of the product after
evaluation. IF THE HAIR
BREAKS, DO NOT
USE THE PRODUCT,
or any other permanent
straightening product.
Aftercare
As part of the X-Tenso® Moisturist™ service, you can suggest a home care
programme for the client, recommending série expert, tecni art and texture expert
products, which have been designed to smooth and nourish the hair.
PRODUCT RECOMMENDATIONS
liss ultime shampoo
Smoothing shampoo for
unmanageable and
rebellious hair
liss ultime masque
Smoothing masque for
unmanageable and
rebellious hair
liss ultime serum
Shine perfecting serum
for unmanageable and
rebellious hair
liss ultime smoothing
night treatment
Smoothing night
treatment for
unmanageable and
rebellious hair
liss control cream
• Smoothing gel cream
• A 24-hour frizz tamer,
this soft cream controls
and smoothes frizzy,
rebellious hair, with a
natural shine
liss control + serum
• Intense control
smoothing serum
• Gives 24-hour anti-frizz
protection, softness
and natural shine to
any style
iron finish
• Heat protective
straightening cream
• This cream will help to
create poker straight
hair with irons, whilst
protecting the hair
from heat
smooth essence
• Flawlessly featherweight
smoothing cream
with anti-humidity
protection. Smoothes
and controls fine hair
smooth velours
• Supreme blow-dry milk
with heat protection.
Leaves hair soft, supple
and polished
smooth ultime
• Dream cream for
taming thick, rebellious
hair. Reduces volume
and gives long-lasting
anti-humidity protection
34
Health &
Safety
Follow these Health & Safety instructions when carrying out an
X-Tenso® Moisturist™ service.
• Avoid contact of products with the skin or eyes. Rinse immediately with water if the
product comes into contact with them
• Follow directions carefully
• Do not apply if the scalp is irritated, or if your client has previously experienced
sensitivity/an allergic reaction to this type of product
• Wear suitable gloves during mixing, application and removal of the product from
the hair
• Keep out of the reach of children
• For professional use only
If you have any other questions, please contact the L’Oréal Professionnel Salon
Advice line on: 0800 0304 034 or for ROI: 1800 535 616
X-Tenso® Moisturist™
• Do not apply to very sensitised hair, pre-lightened hair using more than 20 volume,
hair with more than 30% highlights or hair coloured with permanent colour using
more than 30 volume
• Do not use on the same day as a permanent oxidation process. However, an
application of Symbio, Richesse de Diacolor or Diacolor Gelée can be made with
reduced development time of 5 minutes
• Do not use X-Tenso® Moisturist™ on hair that has been previously relaxed/
straightened with a relaxing cream containing Sodium Hydroxide
• Do not use on hair relaxed with a product (‘non-lye’) containing either Potassium
Hydroxide (potash), or Lithium Hydroxide (lithine), or Guanidine Carbonate
36
How to carry out a test meche
• Isolate a small 2cm x 2cm section
• Apply X-Tenso® Moisturist™ Smoothing cream suitable for the hair type to the
section. (Do not cover)
• Allow to develop for the recommended time
• Rinse thoroughly
• Apply X-Tenso® Moisturist™ Neutralising Cream for 5 minutes. Re-apply for a
further 5 minutes
• Rinse thoroughly for 3 minutes
• Check results. If the hair is damaged or broken after the test, do not continue with
the application
NB: Test meche can be carried out before or on the day of the
client’s appointment.
KNOT TEST
Check the hair regularly during the development time using the
knot test as a guide.
1. Isolate a meche of hair about 1mm thick (6 to 10 hairs) and
test elasticity every 5 minutes.
2. Make a knot with the meche of hair in the most
sensitised area.
3. Gently tighten the knot. Hold knot between two hands and
try to undo it by pushing on the two ends of the meche.
4. If the knot loosens, leave the straightening cream on longer
and redo the test after 5 minutes. If the knot holds firm,
development is over and the hair is straightened enough.
Undo the knot. Rinse thoroughly (for approx 5 minutes) to
eliminate all traces of cream. With a dryer, blast dry the hair
until 80% dry.
www.lorealprofessionnel.co.uk
For further information please contact:
The L’Oréal Professionnel salon advice line on 0800 030 4034
(ROI 1800 535 616) or email: [email protected]