ONE Campus
Summer 2015 Toolkit
A SUMMER CHALLENGE
Time for something new. Okay, so we know your ONE chapter probably goes into hibernation over the summer so
you can work, intern, travel, or just hang out back in your hometown.
But we also know that extreme poverty—and your passion for ending it--doesn’t stop during the summer months.
That’s why for the first time ever, ONE Campus is hosting a summer challenge that all ONE Campus Leaders,
executive board members, and general members across the country can participate in on an individual basis,
regardless of their summer locale.
THE ISSUES
Poverty is sexist. Women are disproportionately impacted by the multiple dimensions of poverty, and extreme
poverty won’t be overcome unless world leaders act now to help girls and women reach their full potential. This
September, new Global Goals (the Sustainable Development Goals, or SDGs) will be agreed which will set the
development agenda for the next 15 years. If women’s empowerment is at the heart of the new Global Goals, we
have an amazing opportunity to put the world on track to end extreme poverty.
At the same time, ONE continues to work on U.S. legislation to fight energy poverty. Energy poverty (lack of
access to safe, reliable, modern energy) is a crucial issue for women and girls, as it results in premature deaths
from cooking with unsafe and unhealthy fuel sources, wasted time for women in the collection of fuel (to say
nothing of the dangers in collecting it), insufficient provision of health services, inability to properly store and
process agricultural harvests and lower quality of education. In the coming months, ONE will continue to advocate
for the re-introduction and passage of the Electrify Africa Act—which will help bring first-time electricity access to
50 million people living in Sub-Saharan Africa.
On top of all this, throughout the summer ONE will be working to grow its grassroots movement of advocates by
hitting the road with U2, tabling at music festivals, and organizing local events around the country. We want you
to be a part of it all!
CAMPAIGN ACTIONS
1) TAKE A STRENGTHIE (LAUNCH ON WEDNESDAY, MAY 13TH).
Poverty is sexist, and we won’t end it unless world leaders act now to help girls and women reach their full
potential. If we invest in girls and women, it helps their families, communities and whole economies too.
To celebrate the power of girls and women everywhere, beginning on May 13th and throughout the following
few weeks, we’re sharing #STRENGTHIE’s! Modeled after the iconic image of female empowerment and ‘We
Can Do It!’ attitude, we’re encouraging people everywhere to take the ‘Rosie the Riveter’ pose and share on
social media with #STRENGTHIE. Because together, we’re stronger.
How to take a #strengthie:
1) Find a good background and get a friend to take the picture while you strike a pose. This is a team effort!
2) Clench your fist and raise your forearm.
3) With the other hand, pull the sleeve back to show off all that hidden strength.
4) Look at the camera and smile! We’re in this together!
5) Post your #STRENGTHIE to your favorite social media platform to show you stand #WithStrongGirls
everywhere. Use the sample posts at the end of this toolkit.
6) Tag three friends and ask them to do the same!
Want to make a real statement? Order “Poverty is Sexist” temporary tattoos by emailing
[email protected].
2) LOCAL ONE VOLUNTEER OPPORTUNITIES.
ONE’s coming to a city near you! No matter where you’ll be for the summer, check out the below events and
volunteer opportunities. If you’re interested in any of the below volunteer opportunities please contact your
ONE Campus Manager (Jen [email protected] or Gordon [email protected]) ASAP. Volunteer slots
are on a first come, first serve rolling basis. Fuel/mileage reimbursement is available in some cases.
Music Festivals
Music has always been a part of ONE Campus’ DNA and we’re excited that we will be present at some of the
country’s premier music festivals. If you’re interested in volunteering please contact Jen
([email protected]) or Gordon ([email protected]) more details.
Summercamp Grounds – May 22-24 in Chillicothe, IL
Bonnaroo – June 9-14 in Manchester, TN
Pitchfork Music Festival—July 7, 2015 in Chicago, IL
Lifest –July 9-12 in Oshkosh, WI
Lollapalooza – July 31-Aug 2 in Chicago, IL
Mile of Music – Aug 6-9 in Appleton, WI
U2’s iNNOCENCE + eXPERIENCE Tour
ONE is very excited that we will be at every US show this summer for U2’s latest tour. ONE is looking for ONE
members to recruit music fans to join ONE and our grassroots movement. You may sign up for one or more
shows!
May 18+19 – San Jose
June 6+7 – Denver
July 10+11 – Boston
May 22+23 – Phoenix
May 26+27 – Los Angeles
May 30+31 – Los Angeles
June 3 – Los Angeles
June 24+25 – Chicago
June 28+29 – Chicago
July 2 – Chicago
July 14+15 – Boston
July 18+19 – NYC
July 22+23 – NYC
July 26+27 – NYC
July 30-31 – NYC
Local events
There will be lots of local ONE events happening across the U.S. throughout the summer. Here’s a list of some of
the events scheduled as of May—but check back with your ONE Campus Manager for updates!
Poverty is Sexist Strengthie photo event-5/13/15 in Mt. Pleasant, SC
Poverty is Sexist Strengthie photo event-5/13/15 in Boston, MA
Poverty is Sexist Strengthie photo event-5/13/15 in Great Neck, NY
Poverty is Sexist Strengthie photo event-5/13/15 in Austin, TX
Poverty is Sexist Strengthie photo event-5/13/15 in Chicago, IL
Advocacy in Action meetup-5/17/15 in South Burlington, VT
Advocacy in Action meetup-5/17/15 in Mt. Ephraim, NJ
ONE Faith Workshop-6/7/15 in New Orleans, LA
Eat (RED) Drink (RED) Save Lives--Whole month of June, at a restaurant near you.
3) WRITE A LETTER AND PLAN AN IN-DISTRICT MEETING.
Personalized, handwritten letters to Members of Congress are the most effective advocacy action you can
take. Why not write “home” and ask your U.S. Representative or Senator to support the Electrify Africa Act.
While you’re at it, why not plan a meeting in your home district? Use our “How to” guides for help, and check
out the sample letter at the end of this toolkit.
HOW TO: Write to Congress
HOW TO: Call Congress
HOW TO: Meet with Congress
4) RECRUIT A CAMPUS LEADER AT ANOTHER SCHOOL.
Recruit a student from a college or university that doesn’t have a ONE chapter to start one! Reach out to
friends, former high school classmates and college students in your hometown. In order for your ONE chapter
to receive 400 points for this action, the newly recruited ONE Campus Leader must have submitted the ONE
Campus Leader application form and have worked with the ONE Campus staff to get set up as a ONE Campus
Leader. For recruitment tips, check out HOW TO: Recruit Members.
SUMMER TIPS
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Get set up as a Campus Leader. If you’re a new ONE Campus Leader, make sure you’ve updated your
“My Campus” page on the ONE Campus website, joined the ONE Campus Leaders Facebook Group, and
familiarized yourself with the ONE Campus website where you can find how-to guides, easily sign up new
members via our online tabling tool, and report points when the semester starts up.
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Keep your ONE chapter engaged. Send weekly, bi-weekly, or monthly ONE Campus update emails. Let
your campus chapter know what the latest updates are from ONE and what advocacy actions they can
take part in. Communicate virtually about recruitment, planning, and to-do’s that need to happen over
the summer so that your ONE chapter is ready to hit the ground running when the fall semester starts.
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Follow the ONE Campus weekly newsletter updates. We’ll send Campus Leaders periodic emails over the
summer that contain tips and resources for completing the actions in this toolkit, insider campaign
updates, reminders about local volunteer opportunities, good reads, and more. Be on the lookout!
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Report your actions. While the summer challenge will not serve as an intercollegiate competition--we’re
saving that for the school year!—we ask that you please report your actions over the summer by emailing
your ONE Campus Manager ([email protected] or [email protected]). Reporting is super
important so that we can track our collective impact. Be sure to send us this spreadsheet with the names
and contact info of everyone who took an action.
RESOURCES
Sample #Strengthie posts
Sample Facebook posts:
 Show me your #strengthie! I believe in the power of women and girls everywhere, so I’m
#WithStrongGirls. Will you join me, @NAME @NAME @NAME? #PovertyIsSexist [attach strengthie photo]
 Just as Rosie the Riveter showed her strength for women around the world, I’m taking a #strengthie
because I stand #WithStrongGirls everywhere. Will you join me, @NAME @NAME @NAME? [attach
strengthie photo]
 I’m taking a #strengthie, because I stand #WithStrongGirls everywhere. Now will you show me your
#strengthie, @NAME @NAME @NAME? [attach strengthie photo]
Sample tweets:
 I’m taking a #strengthie, because I’m #WithStrongGirls everywhere. Join me, @NAME, @NAME, @NAME?
[attach photo]
 Show me your #strengthie, @NAME, @NAME, @NAME! I’m joining #WithStrongGirls everywhere. [attach
photo]
 Will you join #WithStrongGirls everywhere, @NAME @NAME @NAME and show off your #strengthie?
[attach photo]
Sample Instagram posts:
 Show me your #strengthie! I believe in the power of women and girls everywhere, so I’m standing
#WithStrongGirls. @NAME @NAME @NAME, will you join me? #PovertyIsSexist [post strengthie photo]
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Just as Rosie the Riveter showed her strength for women around the world, I’m taking a #strengthie because I
stand #WithStrongGirls everywhere. Will you join me, @NAME @NAME @NAME? [attach strengthie photo]
I’m taking a #strengthie, because I stand #WithStrongGirls everywhere. Now will you show me your
#strengthie, @NAME @NAME @NAME? #PovertyIsSexist [post strengthie photo]
Snapchat:
Follow ONE (@onecampaign) and snap us your best #STRENGTHIE pose. Best Snaps will be featured on the ONE
Campus homepage!
Summer 2015 Energy Poverty Sample Letter
Included below is a sample letter you can use to write your Members of Congress in support of The Electrify Africa
Act. A similar version of this bill, which will help African countries bring first-time electricity access to 50 million
people, passed through the House in 2014—and nearly made it through the Senate before it failed to go to a vote
before the new Congress came into office.
Now we need your help to garner lots of bipartisan support for this bill in the lead-up to reintroduction in
Congress. Please be sure to consider whether or not your Representative cosponsored the bill in 2014 and
remember to tell him/her “thank you” if so!
###
Dear Representative XXX,
I’m seeking your support of a bill called the Electrify Africa Act which is in the process of being reintroduced in the
House of Representatives by Foreign Affairs Chairman Ed Royce and Ranking Member Eliot Engel. This bi-partisan
bill, aimed at helping African countries deliver electricity to 50 million people, passed through the House in 2014
but failed to come to a vote in the Senate. As a student and ONE member from [CITY], I want to see this bill
passed because it is a critical tool in the fight to reduce extreme poverty, improve health and education and
bolster economic growth.
Lack of access to electricity and modern energy sources profoundly limits economic development, constrains
people’s life chances, and traps millions in extreme poverty. This is the case for 7 out of 10 sub-Saharan Africans,
and it disproportionately affects women and girls.
[INSERT 1-2 SENTENCES ABOUT WHY YOU CARE]
Please support this legislation when it is reintroduced as it will battle poverty and help ensure a dignified life
enriched with opportunity for all. Thank you for your time, I look forward to hearing your position on this
important issue.
Sincerely,
[NAME]
[ADDRESS]
About ONE’s 2015 Campaign
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Poverty is sexist, and it won’t be overcome unless world leaders act now to help girls and women reach their full
potential. This year, if women’s empowerment is at the heart of the new Global Goals, we have an amazing
opportunity to put the world on track to end extreme poverty.
2015 could change everything-New Global Goals to replace the Millennium Development Goals (MDGs) will be
announced at the United Nations summit in September. It’s up to us to make sure those goals will be good enough
and famous enough to end extreme poverty by 2030.
This year our world leaders can commit to ending extreme poverty - but we will only achieve this if we unlock the
full potential of millions of girls and women.
ONE’s new analysis shows that poverty and gender inequality go hand in hand. Putting girls and women at the heart
of the new global goals will not only address the injustice of gender inequality, but benefit wider society.
Not only do girls and women face disadvantages when compared to people in wealthier countries, but the gender
gap between men and women is greatest in the poorest countries. This year we have an historic opportunity do
something about it.
Globally, providing female farmers with the same access to productive resources as male farmers could reduce the
number of people living in chronic hunger by 100 – 150 million.
Ensuring that all students in low-income countries, including girls, leave school with basic readings skills could cut
extreme poverty globally by as much as 12%.
About Energy Poverty
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Around 17% of the world’s population, or 1.2 billion people, have no access to electricity at all. Many African
businesses have cited the lack of reliable energy access as the biggest obstacle to growth.
Energy poverty (lack of access to safe, reliable, modern energy) is a particularly critical issue for women and
negatively affects women at a disproportionate rate, as it results in premature deaths from cooking with unsafe and
unhealthy fuel sources, wasted time for women in the collection of fuel (to say nothing of the dangers in collecting
it), insufficient provision of health services, inability to properly store and process agricultural harvests and lower
quality of education.
60% of refrigerators used for vaccine storage in African health clinics have unreliable electricity, compromising the
effectiveness of life-saving children’s vaccines kept in refrigerators and risking unsafe delivery for women who give
birth in the dark.
Women in sub-Saharan Africa currently spend up to eight hours per day collecting fuel for cooking and heating their
homes; access to energy would mean women could spend this time on education and more income-generating
pursuits.
About ONE
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ONE is a nonpartisan grassroots campaign and advocacy organization backed by more than 6 million people globally
who are committed to the fight against extreme poverty and preventable disease, particularly in Africa. It is made up
of Democrats, Republicans, Independents, students, parents, people of all faiths and those who profess no faith.
ONE holds world leaders accountable for the commitments they’ve made to fight extreme poverty and campaigns
for better development policies, more effective aid, and trade reform.
ONE also supports greater democracy, accountability, and transparency in developing countries so resources can
most effectively be deployed.
ONE achieves change through advocacy, awareness, and action. ONE works closely with policy experts, African
leaders, and anti-poverty campaigners to mobilize public opinion in support of tested and proven solutions.