THE L O N GE S T S TANDI N G M A G A Z I N E O F I T S KI ND
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The Power of Print
The cost effectiveness and convenience of internet advertising has urged many people to make this their main platform for advertising.
However, in order to maintain a steady revenue flow and reach more new and existing customers, it is important to have a balance
between various forms of media advertising. Print is a necessary part of this process. Consider the following benefits of print advertising:
Tangibility & Permanence: While internet, television, and radio advertisements appear and disappear quite quickly, print ads remain in
circulation. Print ads are a physical medium that may continue to promote a product or service for months and even years after its initial
release.
Credibility: Print advertisements exhibit a characteristic of legitimacy that flashy banner ads and pop-ups lack. Print publications that
offer a consistently high-quality product, such as onthetown, develop credibility with their readers. Your business can capitalize on the
positive attitudes our readers have towards our publication as this will translate to your credibility as an advertiser.
Target Marketing: Placing an ad in onthetown will allow you to reach a targeted audience to maximize results.
Performance: Print advertising outperforms both television and internet advertising in helping small businesses maximize their return on
investment. Print ads also provide the best results when it comes to a consumer’s intent to purchase, surpassing other forms of media in
this category.
Less Print Ads: Since many advertisers have begun to rely more heavily on internet advertising, print publications have become less
crowed and more cost efficient.
QR Codes: Utilizing QR codes in print media can help bridge the gap between print and internet advertising. When a consumer scans
the QR code with their smartphone, they are directed to a live webpage of your choice.
Branding: Print ads offer a great template to solidify your brand and increase brand recognition among consumers.
Engagement: Websites are often skimmed in less than 15 seconds by a visitor. Listening to the radio and watching television are passive
activities that do not necessarily require attention. However, choosing to read a magazine or other print publication is a conscious decision
that requires physical involvement. The reader physically turns the pages and assesses all material to decide which items they will read.
Dontigney, E. (n.d.). The advantages of print advertisements. Retrieved from http://smallbusiness.chron.com/advantages-print-advertisements-17857.html
Print is dead? Not so fast. (2012, June 28). Retrieved from http://www.forbes.com/sites/thesba/2012/06/28/print-is-dead-not-so-fast/
EDITORIAL FEATURES & DEADLINES
V5 Issue 2
(AVAILABLE IN MAY)
V5 Issue 5
(AVAILABLE IN NOVEMBER)
EDITORIAL DEADLINE: MARCH 6TH
EDITORIAL DEADLINE: SEPTEMBER 7TH
COSMETIC LASER/DERMATOLOGY
DENTISTRY
MEN’S FASHION
MICHIGAN BREWERY
LANDSCAPING/GARDENING
SPORTS/EXERCISE
SPRING FASHION YOUTH ACTIVITIES
TRAVEL
RESTAURANT FEATURE
PHILANTHROPY
EDUCATION
DÉCOR/DESIGN/ARCHITECTURE
COCKTAILS
ENTERTAINING
HOLIDAY GIFT GUIDE
TOP VETERINARIANS // PET CARE // PET ADOPTION // CUTEST PET
V5 Issue 3
V5 Issue 6
(AVAILABLE IN JULY)
(AVAILABLE IN JANUARY)
EDITORIAL DEADLINE: MAY 6TH
EDITORIAL DEADLINE: NOVEMBER 16TH
EDUCATION
CITY GUIDE / EVENTS // BACK TO THE BRICKS // BIKES ON THE BRICKS
MEDICAL // MEN’S HEALTH // HEALTH & FITNESS // HEALTH & BEAUTY
DÉCOR/DESIGN
WEEKEND GETAWAYS
BEST OF FLINT
CHEF TIPS & TECHNIQUES
OUTDOOR ENTERTAINING
BRIDAL
MEDICAL
AUTOMOTIVE
NUTRITION
TRAVEL
ARTS/CULTURE
V5 Issue 4
V6 Issue 1
(AVAILABLE IN SEPTEMBER)
EDITORIAL DEADLINE: JULY 7TH
FOOD & DRINK
FINANCE / WEALTH MANAGEMENT
FALL FASHION
CHILDREN’S HEALTH
FALL FESTIVITIES
HEALTH & FITNESS
PLASTIC/COSMETIC SURGERY
(AVAILABLE IN MARCH 2016)
MEDICAL // FEATURED PHYSICIANS
REAL ESTATE
GRAND MARSHAL // IRISH FESTIVITIES
ARTS / CULTURE
GETAWAYS/MICHIGAN TRAVEL
PRIVATE SCHOOLS/SUMMER CAMPS
DISTRIBUTION
onthetown magazine is strategically direct mailed to over 3,600 addresses over 200 Zip Codes consisting of Area Chamber Members who
are business owner’s and professional’s that represent the most influential segment of the market with the highest level of experience,
education, and readership.
Areas of Distribution (Included but not limited to): Flint, Grand Blanc, Clio, Mount Morris, Burton, Davison, Fenton, Flushing, Montrose,
Lapeer, Swartz Creek, Holly, Linden, Goodrich, Gaines, Genesee, Rankin, Otisville, Birch Run, Frankenmuth, Atlas, and Argentine.
Age Rage: 30 and Up
Employed with an Average Income of 80K+
Gender: Mixed
Circulation
(ACTUAL NUMBER OF COPIES PRINTED AND DELIVERED)
PRINTED
5,000
DIRECT MAILED (CHAMBER MEMBERS)
3600
DISTRIBUTION
1400
TOTAL AVG. READERSHIP PER ISSUE
72,500
TOTAL AVG. READERSHIP ANNUALLY
435,000
*Over 100,000 views with increasing distribution through web & social media
To calculate the number of readers (statistics from three sources below), we multiply the (Avg. Numbers of Readers Per Edition) by
the total amount of issues printed per issue and annually. Then divide the number by the statistics sources to base the average In the
process of having a survey conducted about the publication with a large enough sample size to be statistically accurate. The survey being
conducted by a reputable company not connected to the publication.
***SOURCES UTILIZED TO CALCULATE READERSHIP
1.75
CIRCULATION VERIFICATION COUNCIL (AVG. READERS PER EDITION)
MONITOR (AVG. READERS PER EDITION)
2.25
MCPHETERS (AVG. READER PER EDITION)
4
MCPHETERS (AVG. READER PER EDITION IF LEFT IN PUBLIC PLACES)
50
Advertising Specifications
Send Digital Files To:
Contact Information:
Terms:
[email protected]
If you have trouble sending files via email,
please send us a message or call our
office: (810) 584-7006.
Global Network Publishers, LLC
P.O. Box 121 | Grand Blanc, MI 48480
Phone: (810) 584-7006
Fax: (810) 584-7013
50% due with signed contract.
Balance due upon publication.
FULL PAGE
2 PAGE SPREAD
HALF PAGE (V)
HALF PAGE (H)
ONE THIRD PAGE
QUARTER PAGE
Design Specifications
AD SPECIFICATION
HALF PAGE (V)
HALF PAGE (H)
ONE THIRD PAGE
QUARTER PAGE
SIZE
3.44 in X 9.75 in
7.125 in X 4.75 in
7.125 in X 3.115 in
3.44 in X 4.75 in
2 PAGE SPREAD
AD SPECIFICATION
BLEED SIZE
TRIM SIZE
SAFETY ZONE
FULL PAGE
BACK COVER
INSIDE FRONT COVER
INSIDE BACK COVER
2 PAGE SPREAD
17.75 in X 11.75 in
FULL PAGE
9 in X 11.75 in
BACK COVER
9 in X 11.75 in
INSIDE FRONT COVER
9 in X 11.75 in
INSIDE BACK COVER
9 in X 11.75 in
17.5 in X 11.5 in
8.75 in X 11.5 in
8.75 in X 11.5 in
8.75 in X 11.5 in
8.75 in X 11.5 in
7.665 in X 11 in
(ea. pg .875 in. from bind)
7.125 in X 11.5 in
(centered on page)
8.25 in X 11.5 in
(centered on page)
7.665 in X 11 in
( .875 in. from bind )
7.665 in X 11 in
( .875 in. from bind )
BINDING METHOD: PERFECT BOUND
Please avoid important parts of images across the gutter (bind) of the center spread such as faces or words. Anything overlapping the
gutter will NOT have a seamless transition from page to page and could get lost in the binding of the magazine.
ACCEPTED FILE FORMATS: PDF, JPG, EPS, TIFF, PACKAGED INDESIGN FOLDER
Digital formats are required. Please provide a press quality PDF or native InDesign (CC or earlier) file packaged with fonts and imagery.
All other accepted file formats must be a high resolution (300 dpi or higher) and be saved as CMYK color space. Ads must be submitted
at full size. If you have any questions about your file format, please contact our office.
Advertising Insertion Order
FAX, MAIL, OR E-MAIL INSERTION ORDER TO:
Michelle Blaisdell, Editor | [email protected]
P.O. Box 121 | Grand Blanc, MI 48480 | Fax: (810) 584-7013 | Phone: (810) 771-3131
ADVERTISER INFORMATION
Company Name
Contact Person/Title
Address
City/State/Zip
Phone/Fax/E-mail
Billing Name (if different)
Billing Address (if different)
SIZE AND ISSUE (PLEASE CHECK MARK THE SELECTION AND FILL IN AMOUNT)
V5 Issue 2 Summer (DEADLINE: 4/3/15)
V5 Issue 5 Retail/Charity (DEADLINE: 10/1/15)
V5 Issue 3 Food & Drink (DEADLINE: 5/29/15)
V5 Issue 6 Bridal/Health (DEADLINE: 12/4/15)
V5 Issue 4 Education (DEADLINE: 7/31/15)
V6 Issue 1 Real Estate (DEADLINE: 2/3/16)
NOTES (BE SPECIFIC)
AD SPECIFICATION
COST OF AD
# OF ISSUES
TOTAL AMOUNT
INSIDE FRONT COVER
$
X
=
$
INSIDE BACK COVER
$
X
=
$
BACK COVER
$
X
=
$
CENTER SPREAD
$
X
=
$
2 PAGE SPREAD
$
X
=
$
FULL PAGE
$
X
=
$
$
X
=
$
THIRD PAGE
$
X
=
$
QUARTER PAGE
$
X
=
$
2-PAGE BUY
$
X
=
$
4-PAGE BUY
$
X
=
$
DOWN PAYMENT RECEIVED:
$
TOTAL CONTRACTED AMOUNT =
$
BALANCE DUE:
$
HALF PAGE
V
H
POLICY ON ADVERTISING PLACEMENT
•
•
•
•
All advertising is subject to review and approval by the Editor and Editorial Board.
The publisher reserves the right to reject any advertising that does not conform in Global Network Publisher’s (GNP) goals and mission.
The advertiser and his or her agency assume and agree to pay the charges for advertising published at their direction.
Insertion orders are due on or before the advertising deadlines. All oral instructions regarding contracts, insertions, or changes of any kind must
be confirmed in writing by the advertiser.
• Acceptance of advertising by GNP’s does not indicate or imply endorsement.
• GNP will not be responsible for errors appearing in advertisements which are placed too late for proofs to be submitted or for errors due to late
delivery or printing material from the advertiser, advertising agency, or a third party.
• This agreement shall be governed by the laws in the State of Michigan.
ADVERTISER SIGNATURE
GNP Insertion Order Form, Updated 12/2014
DATE
ONTHETOWN ACCOUNT MANAGER (PLEASE PRINT)