® Dall7s-Fort Worth P E R F E C T LY M I X E D , P E R F E C T LY M ATC H E D VOLUME 2: media kit TARGET AUDIENCE, DEMOGRAPHICS & DISTRIBUTION BUYING POWER OF WOMEN Momology® Magazine will target moms of families in the United States from all walks of life - whether with naturally born children or having adopted them into her heart in some other way. We will seek out women with children of all ages from infants to early teens as well as moms with children already grown. We will also target healthcare professionals, care givers, family experts and educators. The Dallas-Fort Worth Metroplex, Texas area alone has over 6.9 million people with 50% being represented by the female population. Our readership extends far beyond this area by means of digital publication as well as an accompanying website and social platforms, reaching readers from California to Canada and anywhere in between. Our digital publication and social communities allows us to keep in contact with our readers, delivering news, words of inspiration, ideas and businesses to them frequently. We seek to match those readers with advertisers who have products and services that are geared towards the everyday mom. We are building readership, but we are also building a community of moms who will encourage, support and network with one another. Using the phrase “Perfectly Mixed, Perfectly Matched” we seek to encourage moms to embrace their mommy place in life and realize that as long as they are doing the very best they can, they are the perfect mommy for the children that call them MOM. Studies have indicated that the buying power of women in the United States is continuing to increase, with women accounting for over 85% of all consumer purchases and seventy-five percent of women identifying themselves as the primary shoppers for their household (askingsmarterquestions.com, 2014.) Recent polls show that 35% of all women now earn a higher income than their husbands, making it increasingly more important that marketing and advertising be geared towards female customers (time.com, 2014). 2015 EDITORIAL THEMES JANUARY/FEBRUARY - strength MARCH/APRIL - patience MAY/JUNE - wisdom JULY/AUGUST - honor SEPTEMBER/OCTOBER - courage NOVEMBER/DECEMBER - creativity DEADLINES (Allymac Concepts/Momology® Magazine reserves the right to exclude any material received after the deadline for each issue void of refund.) JANUARY/FEBRUARY Ad Space Reservation ... Dec 1 Ad Submission Deadline ... Dec 15 Editorial Deadline ... Dec15 MAY/JUNE Ad Space Reservation ... April 1 Ad Submission Deadline ... April 15 Editorial Deadline ... April 15 SEPTEMBER/OCTOBER Ad Space Reservation ... Aug 1 Ad Submission Deadline ... Aug 15 Editorial Deadline ... Aug 15 MARCH/APRIL Ad Space Reservation ... Feb 1 Ad Submission Deadline ... Feb 15 Editorial Deadline ... Feb 15 JULY/AUGUST Ad Space Reservation ... June 1 Ad Submission Deadline ... June15 Editorial Deadline ... June 15 NOVEMBER/DECEMBER Ad Space Reservation ... Oct 1 Ad Submission Deadline ... Oct 15 Editorial Deadline ... Oct15 AD DIMENSIONS & PRICES 2 PAGE SPREAD ... $1645 ($1480 3 ISSUES, $1313 6 ISSUES) Live Area: 16.5” x 10.75” Bleed: 17.75” x 11” Trim Area: 16.25” x 10.5” BACK COVER ... $1425 ($1282 3 ISSUES, $1211 6 ISSUES) INSIDE COVER ... $1155 ($1039 3 ISSUES, $981 6 ISSUES) FULL PAGE AD ... $1095 (985 3 ISSUES, $930 6 ISSUES) Live Area: 8.25” x 10.75” Bleed: 8.5” x 11” Trim Area: 8” x 10.5” CONTACTS 1/2 PAGE AD ... $545 ($490 3 ISSUES, $463 6 ISSUES) Vertical: 3.875” x 10.25” Horizontal: 7.75” x 5.125” 1/4 PAGE AD ... $215 ($193 3 ISSUES, $182 6 ISSUES) 3.875” x 5.125” STORY IDEAS: SALES: [email protected] Shannon Hardesty EDITORIAL: Lead Account Executive Traci Huhn, Creative Director (936) 239-5067 GIVING BACK 4 PAGE FEATURE $2500 ($500 TO CHARITY) [email protected] [email protected] Amy Travioli WEBSITE: Account Executive momologymagazine.com BANNER AD ... $105 (limited availability) ($94 3 ISSUES, $89 6 ISSUES) 7.25” x 1.5” (225) 316-8837 (936) 828-7022 FACEBOOK: [email protected] Facebook.com/MomologyMagazine Amanda Hensley PINTEREST: Advertising Director Pinterest.com/MomologyMag (936) 494-9962 TWITTER: [email protected] Twitter.com/MomologyMag IN-HOUSE DESIGN RATES In-house design services for Momology® Magazine are offered at a rate of $85/hour. ® Dallas-Fort Worth P E R F E C T LY M I X E D , P E R F E C T LY M ATC H E D 2015 insertion order Send all materials to [email protected]. For information regarding advertising space, please contact Shannon Hardesty at (225) 316-8837. For story ideas or questions regarding editorial, please contact Traci Huhn at (936) 239-5067. ADVERTISER INFORMATION Please list contact information exactly as you would like it to appear in the Advertiser’s Index. Advertiser (Company:) ________________________________________________________________________________________________________________ Address: ______________________________________________________________________________________________________________________________ City/State/Zip: ________________________________________________________________________________________________________________________ Website: _____________________________________________________________________________________________________________________________ Contact Person: ______________________________________________________________________________________________________________________ Email: ________________________________________________________________________________________________________________________________ Phone: _______________________________________________________________________________________________________________________________ ISSUES Please check all issues you wish to reserve ad space for. Discounts apply for 3 and 6 issue committment. JAN/FEB (2.1 strength) JULY/AUG (2.4 honor) MARCH/APRIL (2.2 patience) SEP/OCT (2.5 courage) MAY/JUNE (2.3 wisdom) NOV/DEC (2.6 creativity) AD SPACE PURCHASED ADVERTISING MATERIALS IN-HOUSE AD DESIGN SERVICES Giving Back 4 Page Feature NEW Full ad design 2 page spread (from __________________issue) Back cover PICKUP Partial ad design Logo design Inside cover Not required Full page ad 1/2 page ad Our ad design rate for Momology® Magazine is $85/hour. Logo design starts at $150. 1/4 page ad PAYMENT METHOD Banner ad cash credit card check reccuring payment? y n last four of cc on file: ___________ GENERAL CONDITIONS Cancellations or changes in orders are not accepted after closing date, and none may be considered executed unless acknowledged in writing by the publisher. The publisher reserves the right to accept, reject, or cancel all advertising copy or orders for any reason at any time, and final decisions on all orders will be made at the office of Allymac Concepts. The advertiser and advertising agency (if applicable) agree to assume liability, jointly and severally, for the content of any advertisement they have caused to be published in Momology® Magazine and related media (for example, Momology® Magazine Web site and commemorative reprint issues) and any claim arising from such publication, including, but not limited to, claims for libel, invasion of privacy, commercial appropriation of one’s name or likeness, copyright infringement, trademark, trade name or patent infringement, commercial defamation, false advertising, or any other claim whether based in tort or contract, or on account of any state or federal statute, including state and federal deceptive trade practices acts. In addition, the advertiser and advertising agency agree, jointly and severally, to indemnify, defend and hold Momology® Magazine harmless for all claims (whether valid or invalid), lawsuits, judgments, liabilities, damages, losses, costs and expenses of any nature (including the assessment of reasonable attorneys’ fees) resulting from or caused by the publication of any advertisement placed by the advertiser or advertising agency. The publisher holds the right to exclude any submission received after the deadline for each issue without refund to advertiser. Signature: ____________________________________________________________________________________________________________________________
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