Marco Ariel Varela
Ads Solutions Consultant @ Google
Academic Background
• Dec/2009:
Casper Libero Social Communication School – S. Paulo – Brazil; Graduation in Advertising & Marketing.
Main Qualifications
• Digital Marketing & Web Solutions
1 year leading implementations of Google's DoubleClick Digital Marketing platforms at top agencies and advertisers in Brazil.
Proven skills on e-Commerce performance improvement via SEM and SEO, having doubled IBM Brazil' e-Commerce sales in 2008;
Experience in B2B web solutions design, development project management and production: IBM e-Commerce for Computer
Hardware; IBM software licenses renewal management for SMB, and tailored made portals for top advertisers;
• Marketing & Communications
:
3 years leading marketing initiatives at P&G: 2 years for brand marketing (Eukanuba and Iams) and 1 year for customer and
channel marketing (Small Medium Business / High Frequency Stores) from the Financial standpoint;
Experience in trade campaigns design and marketing materials production;
Experience in new business skills enablement, developing and delivering marketing and technical education to medium and large
audiences (e.g. I have trained over 300 employees at P&G on tools for marketing finance, sales controls, etc);
• Business Planning
:
Deep knowledge of Finance applied to Marketing and Sales: creation of management reports, P&L control, financial analysis such
as product mix and ROI of marketing programs;
Channels Sales Planning: deployment of Joint Business Planning with top P&G Distributors and execution of Strategic Revenue
Management interacting with C-level executives;
• Awards
:
Nominated for P&G LATAM Leadership Awards 2013, sponsored by P&G Brazil’ CFO;
Best In Class Finance to Marketing project in P&G LATAM 2012, sponsored by P&G LATAM Pet Care’ Group Manager;
Execution with Excellence Award, P&G LATAM 2011, sponsored by P&G Brazil Pet Care Country Manager;
Graduation with Distinction of IBM Global Sales School in 2009 (main sales education program at IBM);
IBM Brazil Top Seller System X Hardware 2nd half of 2008, using e-Commerce channel;
Best Marketing Project of the Year 2008, Casper Libero graduation;
Work Experience
Google
(Feb/2014 to present; Sao Paulo, Brazil)
• Position
:
Ads Solutions Consultant, DoubleClick
• Main activities and responsibilities
:
Dedicated Account Management: responsible for implementation, support and consultancy of DoubleClick Digital Marketing
products to top agencies and advertisers in Brazil.
- Training and Demos: work with Sales teams and clients on product demos and trainings for DoubleClick.
Procter & Gamble
(Sep/2012 to Jan/2014; Sao Paulo, Brazil)
• Position
:
Customer & Marketing Finance Manager
• Main activities and responsibilities
:
Marketing Finance: owner for the feasibility of P&G's marketing campaigns for the indirect channel (High Frequency Stores /
Small Medium Business), leading the designing process of initiative aligned with investment forecasting and marketing materials
production at Brazil level.
Business Planning: deployment of JBPs on main customers (distributors/wholesalers) of Brazil's North, Mid-West and South.
Leveraging financial and market/consumer research data.
Developing the Organization: development of presentation and deployment of training sessions to the Brazil managers and
supervisors on marketing management, internal controls, finance and accounting principles.
Procter & Gamble
(Oct/2010 to Aug/2012; Sao Paulo, Brazil)
• Position
:
Regional Business Unit Analyst
Curriculum Vitae Marco Varela 1 |
Page • Main activities and responsibilities
:
Marketing Management: initiatives design optimization, budget control, ROI analysis, negotiating with advertising agencies.
Business Planning: Sales and Marketing results tracking, P&L ownership, Strategic Revenue Management, reporting results to the
Global Business Unit.
Customer Teams Support: definition and deployment of Go-to-market strategies for main Brazil distributors and wholesalers.
Corporate contribution: co-leader at P&G’s Simplification group. Planning and deployment of trainings for 200+ employees.
IBM
(Apr/2009 to Sep/2010; Sao Paulo, Brazil)
• Position
:
Web Solutions Specialist
• Main activities and responsibilities
:
Project Management: coordination of projects related to e-commerce and B2B integration, managing remote resources (web
production services teams) in LATAM.
Web Sales: 100% achievement of quarterly revenue objectives.
Marketing: Creation of marketing content to both internal and external audiences.
IBM
(Apr/2008 – Apr/2009; Sao Paulo – Brazil)
• Position
:
Web Marketing Intern
• Main activities and responsibilities
:
Web Marketing: written and imaging content creation for IBM eCommerce; SEO and SEM; responsible for email marketing and
internal sales contests; web site access metrics and sales analysis.
eCommerce: online offerings' price control, inventory management, sales forecast.
D-Link
(Jun/2007 - Sep/2007; Sao Paulo – Brazil)
• Position: Sales Advisor Intern
• Main activities and responsibilities
:
Field sales: partnership with reseller network and prospecting new customers.
Merchandising: development and execution of merchandising initiatives at the POS.
Market Analysis: reporting of competition activities contributing to trade strategies.
Languages
• Portuguese
: Native (Brazilian)
• English
: Fluent
• Spanish
: Advanced
Independent Coursework
• Marketing
:
Digital Marketing Consultant – 8Ps.
Duration of 40 hours, Sao Paulo – Brazil, 2012
.
• Project Management
:
Certified Scrum Product Owner – Scrum Alliance.
Sao Paulo – Brazil, 2010.
Certified Scrum Master – Scrum Alliance.
Sao Paulo – Brazil, 2009.
Project Management Fundamentals – IBM.
Duration of 20 hours; Sao Paulo – Brazil, 2009.
• Sales
:
Global Sales School – IBM.
Duration of 90 days; Sao Paulo – Brazil, 2009.
B2B IT e-Purchasing Trends – MIP, Politecnico di Milano’s School of Management.
Duration of 30 hours; Sao Paulo – Brazil, 2009.
• Finance
:
Customer Finance College – P&G.
Duration of 1 week; Panama City – Panama, 2013.
Finance for Events Management –
SENAC.

Duration of 20 hours; Sao Paulo – Brazil, 2007.
• People Management
:
New Managers College – P&G.
Duration of 20 hours, Sao Paulo – Brazil, 2011.
• English Language
:
English Communication– Pacific Gateway International College.
Duration of 12 weeks; Vancouver – Canada, 2007/2008.
English Speaking Program – Berlitz.
Duration of 3 months; Sao Paulo – Brazil, 2007.
Technical skills
• Office
: MS: Power Point, Excel, Word, Project, Visio.
• Design
: Adobe: Photoshop, Indesign.
• Web & Others
: HTML, SQL, SAP.
Curriculum Vitae Marco Varela 2 |
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