Marco Ariel Varela
Marco Ariel Varela Ads Solutions Consultant @ Google Academic Background • Dec/2009: Casper Libero Social Communication School – S. Paulo – Brazil; Graduation in Advertising & Marketing. Main Qualifications • Digital Marketing & Web Solutions 1 year leading implementations of Google's DoubleClick Digital Marketing platforms at top agencies and advertisers in Brazil. Proven skills on e-Commerce performance improvement via SEM and SEO, having doubled IBM Brazil' e-Commerce sales in 2008; Experience in B2B web solutions design, development project management and production: IBM e-Commerce for Computer Hardware; IBM software licenses renewal management for SMB, and tailored made portals for top advertisers; • Marketing & Communications : 3 years leading marketing initiatives at P&G: 2 years for brand marketing (Eukanuba and Iams) and 1 year for customer and channel marketing (Small Medium Business / High Frequency Stores) from the Financial standpoint; Experience in trade campaigns design and marketing materials production; Experience in new business skills enablement, developing and delivering marketing and technical education to medium and large audiences (e.g. I have trained over 300 employees at P&G on tools for marketing finance, sales controls, etc); • Business Planning : Deep knowledge of Finance applied to Marketing and Sales: creation of management reports, P&L control, financial analysis such as product mix and ROI of marketing programs; Channels Sales Planning: deployment of Joint Business Planning with top P&G Distributors and execution of Strategic Revenue Management interacting with C-level executives; • Awards : Nominated for P&G LATAM Leadership Awards 2013, sponsored by P&G Brazil’ CFO; Best In Class Finance to Marketing project in P&G LATAM 2012, sponsored by P&G LATAM Pet Care’ Group Manager; Execution with Excellence Award, P&G LATAM 2011, sponsored by P&G Brazil Pet Care Country Manager; Graduation with Distinction of IBM Global Sales School in 2009 (main sales education program at IBM); IBM Brazil Top Seller System X Hardware 2nd half of 2008, using e-Commerce channel; Best Marketing Project of the Year 2008, Casper Libero graduation; Work Experience Google (Feb/2014 to present; Sao Paulo, Brazil) • Position : Ads Solutions Consultant, DoubleClick • Main activities and responsibilities : Dedicated Account Management: responsible for implementation, support and consultancy of DoubleClick Digital Marketing products to top agencies and advertisers in Brazil. - Training and Demos: work with Sales teams and clients on product demos and trainings for DoubleClick. Procter & Gamble (Sep/2012 to Jan/2014; Sao Paulo, Brazil) • Position : Customer & Marketing Finance Manager • Main activities and responsibilities : Marketing Finance: owner for the feasibility of P&G's marketing campaigns for the indirect channel (High Frequency Stores / Small Medium Business), leading the designing process of initiative aligned with investment forecasting and marketing materials production at Brazil level. Business Planning: deployment of JBPs on main customers (distributors/wholesalers) of Brazil's North, Mid-West and South. Leveraging financial and market/consumer research data. Developing the Organization: development of presentation and deployment of training sessions to the Brazil managers and supervisors on marketing management, internal controls, finance and accounting principles. Procter & Gamble (Oct/2010 to Aug/2012; Sao Paulo, Brazil) • Position : Regional Business Unit Analyst Curriculum Vitae Marco Varela 1 | Page • Main activities and responsibilities : Marketing Management: initiatives design optimization, budget control, ROI analysis, negotiating with advertising agencies. Business Planning: Sales and Marketing results tracking, P&L ownership, Strategic Revenue Management, reporting results to the Global Business Unit. Customer Teams Support: definition and deployment of Go-to-market strategies for main Brazil distributors and wholesalers. Corporate contribution: co-leader at P&G’s Simplification group. Planning and deployment of trainings for 200+ employees. IBM (Apr/2009 to Sep/2010; Sao Paulo, Brazil) • Position : Web Solutions Specialist • Main activities and responsibilities : Project Management: coordination of projects related to e-commerce and B2B integration, managing remote resources (web production services teams) in LATAM. Web Sales: 100% achievement of quarterly revenue objectives. Marketing: Creation of marketing content to both internal and external audiences. IBM (Apr/2008 – Apr/2009; Sao Paulo – Brazil) • Position : Web Marketing Intern • Main activities and responsibilities : Web Marketing: written and imaging content creation for IBM eCommerce; SEO and SEM; responsible for email marketing and internal sales contests; web site access metrics and sales analysis. eCommerce: online offerings' price control, inventory management, sales forecast. D-Link (Jun/2007 - Sep/2007; Sao Paulo – Brazil) • Position: Sales Advisor Intern • Main activities and responsibilities : Field sales: partnership with reseller network and prospecting new customers. Merchandising: development and execution of merchandising initiatives at the POS. Market Analysis: reporting of competition activities contributing to trade strategies. Languages • Portuguese : Native (Brazilian) • English : Fluent • Spanish : Advanced Independent Coursework • Marketing : Digital Marketing Consultant – 8Ps. Duration of 40 hours, Sao Paulo – Brazil, 2012 . • Project Management : Certified Scrum Product Owner – Scrum Alliance. Sao Paulo – Brazil, 2010. Certified Scrum Master – Scrum Alliance. Sao Paulo – Brazil, 2009. Project Management Fundamentals – IBM. Duration of 20 hours; Sao Paulo – Brazil, 2009. • Sales : Global Sales School – IBM. Duration of 90 days; Sao Paulo – Brazil, 2009. B2B IT e-Purchasing Trends – MIP, Politecnico di Milano’s School of Management. Duration of 30 hours; Sao Paulo – Brazil, 2009. • Finance : Customer Finance College – P&G. Duration of 1 week; Panama City – Panama, 2013. Finance for Events Management – SENAC. Duration of 20 hours; Sao Paulo – Brazil, 2007. • People Management : New Managers College – P&G. Duration of 20 hours, Sao Paulo – Brazil, 2011. • English Language : English Communication– Pacific Gateway International College. Duration of 12 weeks; Vancouver – Canada, 2007/2008. English Speaking Program – Berlitz. Duration of 3 months; Sao Paulo – Brazil, 2007. Technical skills • Office : MS: Power Point, Excel, Word, Project, Visio. • Design : Adobe: Photoshop, Indesign. • Web & Others : HTML, SQL, SAP. Curriculum Vitae Marco Varela 2 | Page
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